5 minute read
Pet Care
by Mediateam
TLC for pets!
T h e C o v i d - 1 9 p a n d e m i c g r e a t l y a c c e l e r a t e d t h e w o r k i n g - f r o m - h o m e t r e n d , a n d a s a r e s u l t , m o r e p e o p l e t h a n e v e r h a v e r e a l i s e d t h e j o y a n d c o m p a n i o n s h i p t h a t p e t o w n e r s h i p c a n b r i n g . B e l o v e d m e m b e r s o f t h e f a m i l y , s h o p p e r s a r e s e e k i n g o u t o p t i o n s t h a t w i l l b o t h b o l s t e r t h e i r p e t s ’ h e a l t h a n d f u l l y s a t i s f y t h e i r ( s o m e t i m e s p i c k y ! ) p a l a t e s
As the sale and adoption of pets has soared since the start of the pandemic, retailers looking to tap into this expansive market must stay on top of the latest trends. A May 2021 study from Euromonitor found that dog treats and mixers and mid-priced wet dog food are expected to experience sustained growth, as economy,
Purina’s new mono-material pouches are “designed to be recyclable”
A recyclable first for Europe
Purina is pushing forward in its plan to make pet care packaging easier to recycle, by launching its first full pouch ranges “designed to be recyclable” this year.
Gourmet, the European super-premium wet cat food, is debuting cutting-edge new monomaterial packaging with the relaunch of its Mon Petit range, building on a successful yearlong pilot study under the Felix brand in the Netherlands.
This new packaging is being introduced in more than 20 countries across Europe, including Ireland, the UK, Belgium and Italy and has been available in stores since midMay onwards.
This relaunch marks an important step in Purina’s path towards 100% reusable or recyclable packaging by 2025. This journey will continue in early 2023 with the introduction of packaging that is “designed to be recyclable” for the Felix Soup range. Felix mid-priced and premium dry categories of dog food are set to register declines. This is due to a pandemic-induced surge in sales of and demand for economy and premium wet dog food, where levels are expected to be higher than those seen before the pandemic but lower than those achieved in 2020.
Most consider their dog or cat to be a
is the EU leader in wet cat food.
The new pouches address a long-standing challenge for manufacturers – how to provide consumers with simpler plastic structures that are easier to recycle without compromising on product taste, quality and safety.
The improved packaging is made of Polypropylene (PP), which allows the pet food pouches to be designed to be recyclable, whilst being resistant to high temperatures and offering robust protection for their contents.
Europe’s number one dogs’ oral care brand
Oral care plays an important role in a dog’s wellbeing. Dogs use their mouths and teeth to eat, fetch, carry and play, making it imperative that strong oral care is maintained.
However, 80% of dogs over the age of three have periodontal disease (gum disease)**. Left untreated, this can lead to issues including tooth loss, extreme discomfort and pain, and even the systemic infection of other organs (e.g. heart and kidneys).
Undoubtedly, the dog/owner relationship is getting closer. The role of the pet has evolved from an animal, to a pet, to a family member. Nevertheless, dogs’ oral health is being neglected. 90% of dog owners think their dog’s oral health is perfect. Yet canine periodontal disease accounts for 40% of a modern vet practice’s workload.
The oral care segment represents 24% of the ‘dog care and treats’ category in the EU. And as the leader, Pedigree has a role to reignite the category.
Plaque and tartar build up on teeth can be reduced by an effective dental care routine. Pedigree Daily DentaStix has a unique X shape and, when fed daily, the combination of member of the family, so this is no surprise that diligent pet owners are concerned about the health and wellness of their beloved companions. Between taking note of their intolerances, weight-gain, and allergies, consumers are spending heavily to provide high-quality nourishment for their pets.
its gently abrasive texture and active ingredients, is scientifically proven to help reduce tartar build-up by up to 80%. What’s more, it is low in fat and sugar free.
Using Pedigree Daily DentaStix every day will help keep dogs’ teeth and gums healthy and strong.
The range is available in all major retailers and independent stores nationwide.
For more information, visit; www.uk.pedigree.com/.
*(Source: Nielsen Scantrack total audited channels | Dog oral care complementary feed, MAT retail volume sales June-July 2020| Total Europe - GB, DE, FR, IT, BEL, AT, ESP, NOR, SWE, DEN, GR, PT, NL, PL) **(Source: Kortegaard et al., JSAP 2008)
The daily use of Pedigree DentaStix is scientifically proven to help reduce tartar build-up in dogs by up to 80%
Karnlea ambient liquid bone broth for dogs and cats has become the first product of its type to hit the shelves in the UK and Ireland.
Carton packed from fresh, Karnlea Bone Broth is slow cooked to extract high levels of protein, collagen and minerals - ideal for
