OFF-TRADE NEWS 49
Tia Maria launches new cold brew nitro cocktail Tia Maria, the world-famous coffee liqueur, has launched a brand new ready-to-drink cocktail providing its unique recipe in an Iced Coffee Frappé. The new Iced Coffee Frappé is a ready-to-drink cocktail made with 100% Arabica coffee, milk cream and the unique taste of Tia Maria – offering an indulgent yet refreshing cocktail. Using clever nitro technology, drinkers can enjoy the typical frappé foam which is created as the can is first opened, offering cocktail lovers a velvety smooth texture to enjoy. Best enjoyed chilled in the can or served over ice. New, bold packaging has been created in collaboration with street artist Karski from the Netherlands which the brand believes reinforces Tia Maria’s ‘one-of-a-kind’ soul: a unique blend of 100% Arabica coffee beans and premium vanilla with exclusive cold brew extraction. Tia Maria Iced Coffee Frappé has an ABV of 4% and is now available from Carry Out stores nationwide.
Irish craft gin that goes against the grain Recently launched Blood Monkey Irish Craft Gin is expanding distribution across the independent sector, bringing a new taste profile to Irish spirit drinkers. A versatile, new-to-market liquid that drinks like a white whiskey, Blood Monkey has been designed as a sipping gin – one of only a few gins that can be drunk neat - as well as in a changed-up gin and tonic or Blood Orange easy-to-replicate-at-home cocktail Blood Monkey, the inaugural product from Irish owned Outcast Brands, is distilled by West Cork Distillers in Skibbereen. “Blood Monkey is a sophisticated spirit with a complex character that reveals various details as it evolves on the palate,” said master distiller, Deirdre Bohane. “It hits you with a smooth, warm citrus spice followed with a slight hint of floral entwined with smoky, caramel flavours of whiskey.” Available nationally via Celtic Whiskey Wholesale: www.celticwhiskeyshop.com/ wholesale
Kylie Minogue Wines launches Signature Sauvignon Blanc and Merlot Kylie Minogue Wines reports it is thrilled to introduce the latest two wines in the Kylie Minogue Wines portfolio: The Signature Sauvignon Blanc and the Signature Merlot. Both wines complete the long-awaited Kylie Minogue Wines’ Signature range, which also includes the best-selling Signature Rosé, debuted in May by the pop icon. The Signature Sauvignon Blanc originates from Gascony, in the southwest of France, and carries a fresh and lively nose of lime blossom and gooseberry, whilst zesty and crisp on the palate. The Signature Merlot features grapes grown in the sun-drenched Pays d’Oc region in the south of France, delivering an intense nose of ripe bramble fruits and cherries and a moreish finish of plums and spice. The Kylie Minogue Wines’ Signature Sauvignon Blanc and Merlot are available exclusively in Ireland on www.WinesofTheWorld.ie and Carry Out off-licences at an RRP of €12.99. For more information, visit www.kylieminoguewines.com. Blood Monkey is distilled by West Cork Distillers, Skibbereen
New look, same recipe for Tia Maria
Tia Maria is made with Madagascar vanilla, Jamaican rum, and 100% Arabica coffee
New product taps into consumer trends with a lower ABV of 4%
Tia Maria has introduced a new look and design for its classic Cold Brew Coffee Liqueur bottle. A favourite for coffee cocktail lovers the world over, the brand said the dark liqueur will maintain its long-standing recipe. Tia Maria is made with Madagascar vanilla, Jamaican rum, and 100% Arabica coffee, which according to the brand, provides “the distinctive roasted, full bodied and rich taste.” The recipe dates back to the mid17th century, when a Spanish aristocrat fled Jamaica amid a colonial war. Her maid, Tia Maria, salvaged one family treasure – a jewellery box that contained the recipe for the drink. The recipe was rediscovered in the 1940s by Dr Kenneth Leigh Evans, who began to produce and market it.
Signature Sauvignon Blanc and Signature Merlot have joined the Kylie Minogue Wines portfolio
New brand strategy aims for Budweiser
Budweiser Brewing Group (BBG) has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste. Its new advertising campaign will run across all major TV stations, TV Players, YouTube and other online channels. The campaign aims to reconnect with younger audiences and renew its relationship with Irish consumers. Budweiser also launched its new brand visual identity which will be rolled out as part of the campaign. “Alongside our new campaign, Ireland launched Budweiser’s new brand visual identity as from 1 July,” said Christophe Jadoul, marketing manager, Budweiser Europe, BBG. “Our new modernised pint glasses and redesigned bottles and cans will reflect our unique brand attributes and support our overall ‘King of Beers’ message.” Bottled Budweiser is currently stocked in 97% of Irish pubs and the brand is the fourth biggest lager brand in Ireland. Budweiser is crafted using a longer brewing process to create a unique smoothness
www.shelflife.ie | ShelfLife September 2020
