54 MARKET MOVERS
Vype
Fanta
Vype highlights rigorous testing process: ‘Because quality matters’ Vaping expert Vype knows that quality is a key priority for retailers and your customers, especially when it comes to the products you stock. Vype knows retailers want access to the highest quality products on the market and to ensure customers have the information they need to be confident in their purchase. With so many vaping products on offer, Vype believes it has never been more important to show customers that their choice of vape has the quality assurance they need. Vype wants to make the best quality products possible, which is why its team of 50 scientists work around the clock to carefully craft every device and scrutinise every detail. According to the brand, its aim is to build the most reliable products possible, so it therefore conducts state-of-the-art testing for components and materials at every development stage. Vype’s research and development process is designed with quality assurance in mind – focusing on what the customer wants and needs. As a result, its scientists follow six key stages for every e-liquid formulation and device. This involves thousands of hours of testing and over 100 product tests before the finished product reaches the customer. For more information about Vype, go to b2b.pjcarroll.ie, contact your PJ Carroll sales representative, or contact the company’s telemarketing department on 1800 604500.
New Fanta campaign taps into the playful side of Halloween Fanta Orange was launched in Ireland in 1963 and is enjoyed by consumers more than 130 million times every day around the world. With a light and refreshing orange flavour, Fanta Orange is a favourite amongst Irish consumers seeking refreshment with natural flavours and no artificial colours. The original Fanta Orange recipe was reformulated in recent years to reduce its sugar content, helping consumers to manage their sugar intake. It now contains just 4.5g per 100ml. Fanta Orange Zero was also introduced to provide consumers with a zero sugar, zero calorie option. In early 2020, Fanta moved to a taller, more stylish Sleek Can; a first for the soft drink industry in Ireland and Northern Ireland. Fanta is synonymous with summer and Halloween, aiming to surprise and delight young adults with playful campaigns and new variants. This Halloween, Fanta is tapping into the playful side of the season. This isn’t about ghosts, zombies or the dead. It’s about the light-hearted, hilarious, creative and silly side of a holiday everyone loves: the meeting point of internet culture and dressing up. Keep your eyes peeled this October for the new Fanta campaign featuring two new TV ads, digital, out-of-home and an exciting in-store execution.
Nivea
Tipperary Water
Complete cleansing care with Nivea – no compromise
FAI selects Tipperary Water as its Official Water Sponsor Dublin
Created to offer easy make-up removal, skin cleansing and care, the Nivea cleansing range delivers the most complete cleansing experience. The innovative collection of products from Nivea helps to thoroughly cleanse the skin while gently caring and protecting its delicate moisture balance. The Nivea cleansing line comprises various formats to suit all cleansing preferences with dermatologically and ophthalmologically approved products, including:
Tipperary Pure Irish Water, produced and distributed by C&C Group Men’s Senior Republic of Ireland manager, plc, has been named the Official Stephen Kenny, alongside Sarah Leahy, Water Sponsor of the Football Tipperary Water brand manager Association of Ireland (FAI). Sourced in Clonmel, Tipperary Pure Irish Water will refresh and hydrate all of Ireland’s international teams, from the Under-15 Boy’s and Girl’s sides, up to the Senior Men’s and Women’s International Teams, as both sides aim to qualify for their respective upcoming European Championships in 2021 and 2022. The three-year sponsorship agreement also includes the FAI’s Grassroots and Football For All inclusion initiatives, which will engage with communities all over the country. “We are delighted to join forces with Tipperary Water, an iconic Irish water brand,” said Mark Russell, FAI commercial and marketing director. “It’s a relationship we are thrilled to form with such a respected Irish company.” Keith O’Haire, head of non-alcoholic beverages for C&C Group plc, said: “We see this partnership as an exciting opportunity to engage with our customers, to drive community spirit and to educate players and fans, from grassroots to international level, about the benefits of proper hydration and about the environmental benefits of choosing our new 100% recyclable, 88% plant-based and eco-friendly carton. “The FAI will also give us a larger platform to educate children of the support available to them through our charity partner, the ISPCC,” O’Haire added.
• Daily Essentials Sensitive 3 in 1 Micellar Cleansing Water This award-winning product has an innovative formula which cleanses and removes make-up while moisturising the skin in one simple step. It respects the skin’s natural balance, requires no rinsing and is free of perfumes, colourants and parabens. • Biodegradable Cleansing Wipes Gently but effectively cleansing the skin while maintaining its natural balance, these refreshing wipes are made with 100% renewable plant fibres, are biodegradable, and are enriched with specially selected organic argan oil and organic aloe vera. • Daily Essentials Double Effect Eye Make-Up Remover This wonder product benefits from a gentle bi-phase formula which effectively dissolves eye make-up while caring for eyelashes and the delicate skin around eyes. The ‘oil phase’ is designed to remove waterproof mascara and eye make-up without irritation, while the ‘aqueous phase’ protects and cares for lashes without leaving any oily residue.
ShelfLife September 2020 | www.shelflife.ie
