4 minute read
Food & drink
Glanbia Ireland farmers commit to 30% reduction in carbon by 2030
Glanbia Ireland, the producer of the Avonmore brand, has pledged to achieve a 30% absolute reduction in carbon emissions Glanbia Ireland has committed to a comprehensive from 2030 its processing and will work sites with by its dairy sustainability strategy farmers towards a similar cut called ‘Living Proof’ in carbon intensity from milk production.
The ambitious targets are laid out in a comprehensive sustainability strategy, called ‘Living Proof’. The company’s overall ambition is to reach net zero carbon by no later than 2050, in line with the Irish government’s commitment in the Climate Action and Low Carbon Development Bill.
Rubicon back on TV with ‘No Added Boring’
Rubicon is bringing back its ‘No Added Boring’ campaign this month. The video on demand campaign is set to generate 2.2 million impressions in Ireland over a six-week period, and build on Rubicon’s growth during the past year.
“The campaign invites shoppers to step away from the mundane and try something more interesting,” says Adrian Troy, marketing director at A.G. Barr. “We’ve looked at all the major touchpoints for our target consumer of 16–35-yearolds, and created a campaign to reach them in as many places as possible on their path to purchase.
“The ad runs for six weeks on video on demand, Spotify and social with spots in the breaks of the top performing programmes. The No Added Boring ad worked really well for Rubicon last year with 70% of non-drinkers feeling more positive about Rubicon after seeing it*, so we’re confident that this year will perform even better.”
*(Source: Join The Dots - Post Campaign Research September 2020).
Clonakilty Gluten Free Kitchen, a range of artisan bakery products suitable for coeliacs and those with a gluten intolerance, is now available throughout Cork, with plans underway to expand throughout Munster.
Clonakilty Gluten Free Kitchen originated in 2015 as a specialised in-store gluten free bakery (the first of its kind in Ireland) in Scally’s SuperValu in Clonakilty. The scratch bakery range now features 17 lines including yeast breads like the rustic white loaf, multigrain and white rolls, specialty loaves, oat and yogurt loaf, corn bread and brioche, and confectionery lines including apple tart, tea brack and more. Irish food oil firm Frylite has launched a new depot in Lisburn to accommodate increased demand for its products in the area. The launch represents an investment of £2m for the firm and has made way for 25 new jobs including a new depot manager.
It is the sixth depot in the company and adds to the firm’s existing bases in Coleraine, Cork, Dublin, Galway, and its headquarters in Strabane, with Frylite presently employing 230 staff across the latter sites.
Martin Gormley, operations director, says the newest depot will meet the demands of its growing customer base in and around the Belfast region, while supporting its drive to achieve zero carbon emissions.
The opening comes as Frylite assigns 2021 as the year for its “green revolution” during which it has plans to use its oil products to produce fuel via anaerobic digestion. That process will allow Frylite to power its fleet of vehicles and is just one of many green initiatives which will make it a carbon neutral business by 2030.
The company is currently seeking new HGV drivers as the haulage industry struggles with a shortage of more than 100,000 drivers in the UK out of a pre-pandemic total of around 600,000 according to the Road Haulage Association.
Gill Brennan, CEO of the Coeliac Society of Ireland, Niamh Scally of Clonakilty Gluten Free Kitchen and Tara McCarthy, CEO, Bord Bia
Irish food oil firm invests £2m in new Lisburn depot
Eamon McCay, managing director at Frylite, says the Lisburn site has a lot of scope to grow even more in the coming years
Minister visits expanded bakery in Longford
Following a major expansion in 2019, Panelto Foods’ purpose-built state-ofthe-art bakery facility in Longford was recently visited by Minister of State with responsibility for Trade Promotion, Digital and Company Regulation at the Department of Enterprise, Trade and Employment, Robert Troy.
In 2019, Panelto, supported by Enterprise Ireland, completed a doubling of the size of its Longford facility adding 110 jobs to bring employment in the facility up to 240 people.
Established in Longford in 2004, Panelto Foods is a high technology bakery producing premium quality breads for in-store bakeries in the major supermarket chains in Ireland and the UK.
Working in conjunction with technology partners, including the Irish Manufacturing Research Centre in Mullingar, and with Enterprise Ireland through its lean manufacturing supports, Panelto has recently invested in emerging robotic technologies to deliver enhanced product characteristics and to improve factory efficiencies.
During the Minister’s visit, Panelto management had constructive discussions with Minister Troy on growing the export potential of the Irish bakery sector and addressing the challenges and opportunities that lay ahead.
“It is a strong endorsement of both Longford and the midlands when companies such as Panelto not only establish operations but continue to innovate and thrive there,” Minister Troy said. ■
CEO of Enterprise Ireland, Leo Clancy, Minister Robert Troy and CEO of Panelto Foods, Brian O’Grady
