6 minute read
Market movers
Club
Club kickstarts a summer of love with Pat Frog
With the summer well and truly underway, Club confirms that the supply of its limited edition Club Pat Frog has been replenished in stores nationwide after it completely sold out due to huge demand following its launch earlier this year.
Iconic Irish brand Club unveiled the limited edition drink back in May and it quickly became the flavour to savour thanks to its familiar flavour profile that is modelled on the ice lolly. Combining apple, raspberry and lime flavours, Pat Frog is smooth on the palate with zingier, punchier, and tangier mouth feels for that signature impactful flavour.
To celebrate the new limited edition drink, Club has unveiled a brand new campaign featuring Pat Frog himself, a sprightly, GAA loving, paddy cap wearing, 19-year-old Kerry native. Like many of Gen Z in Ireland, Pat Frog has struggled to find love over lockdown. His favourite drink of all time is Club Orange and earlier he was inspired by Club’s #TheBitsMadeMeDoIt campaign and decided to put a plan together to help him experience a summer of love. Club Pat Frog is available now in stores nationwide for a limited time, with the 500ml bottle costing €1.50 and the 2 litre priced at €2.75. To follow Pat Frog’s quest for finding love, keep an eye out on Club’s social media channels: Instagram: @cluborangebits// TikTok: @cluborangebits// Facebook: @cluborangebits
Vuse
Vype is now Vuse
As Vype, the popular vaping brand had one purpose – inspire consumers with high quality vaping products.
As Vuse, the company has raised the bar – becoming one global brand that is connected and aligned with the ever-evolving needs of those consumers. Through a revamped brand look and feel, and more flavours for your customers, Vuse believes it perfectly demonstrates what the power of creativity and innovation can bring to your store and customers alike.
Find out more at b2b.pjcarroll.ie.
*(For adult smokers and vapers only. Vype\Vuse e-cigarettes contain nicotine which is addictive. 18+ Only. Read leaflet in pack)
Nivea
Stay safe in the sun with Nivea
Sun safety is just as essential in Ireland as when you are abroad. The sun emits damaging UV rays year-round, even on cloudy days. As up to 80% of the sun’s harmful UV rays can penetrate the skin, it’s important that your skin is always protected from the sun’s UVA/UVB rays. Dermatologists recommend using sunscreen every day, even in cloudy Irish weather
Nivea Sun, Ireland’s number one sun care brand*, can look after consumers at home with these top picks for essential sun protection for the whole family: • Nivea Sun Kids Protect & Care Coloured Roll-on SPF 50+,
RRP: €9.99
This roll-on provides children with highly effective UVA/UVB protection wherever they go. With its child-friendly colourful handy roll-on format for easy and playful application, it is simple and quick to apply on the skin and extra water resistant. • Nivea Sun Protect & Moisture Sun Lotion SPF 30 / SPF 50+,
RRP: €16.99
This summer essential contains highly effective UVA/UVB filters for immediate protection and is suitable for all skin types. • Nivea Sun Kids Trigger Spray SPF 30 / SPF 50+,
RRP: €21.59
The fun spray application is a simple and quick way to apply lotion to children’s skin. They will be well-protected from the sun’s harmful rays as the gentle, yet effective formula provides immediate high UVA/UVB protection and is extra water resistant. • Nivea Sun Protect & Moisture Pocket Size Sun Lotion SPF 30,
RRP: €6.99
This Sun Lotion provides highly effective UVA/UVB protection and protects immediately against sun exposure and long-term UV-induced skin damage.
For more information, visit www.nivea.ie.
*(Source: Nielson 52 w/e 27 Dec 2020)
Silk Cut
More than a fabric
Silk... it’s so much more than a fabric. As with Silk Cut, silk is premium, refined and defined by its quality. And it’s this quality that makes Silk Cut Ireland’s number one cigarette brand* with over 20%** share of the cigarette segment.
Silk Cut has an extensive range of cigarettes for your existing Irish adult smokers, available in Purple, Blue and Silver and in both king size and 100s formats. ‘Silk, it’s more than a fabric, it is the essence of premium quality’.
*(Source: Nielsen extended scantrack, RMC SOM 21.3% latest four weeks data to 18 July 2021) **(Source: Nielsen ROI Extended Scantrack, RMC SOM, YTD 18 July 2021)
Boann Distillery
Boann Distillery scoops gold twice at Irish Whiskey Masters
Boann Distillery has added to its haul of awards this year by scooping two golds at the 2021 Irish Whiskey Masters. The family-owned distillery in Co. Meath was awarded a gold medal in the Single Grain Super Premium round for The Whistler Mosaic, while The Whistler Irish Honey won gold in the Flavoured Irish Whiskey category.
The Spirits Business Irish Whiskey Masters 2021 were held in London with each entrant bagged and labelled anonymously. Entries were up by over 60% on last year, with 98 whiskies from 27 different companies. “We are so proud to see our Whistler range recognised and rewarded once again by industry, with these golds bringing the Whistler brand’s award tally to over 40,” said founder and managing director, Patrick Cooney. The latest awards for the distillery came just days after Boann announced it is giving whiskey lovers the chance to buy rare samples of its Single Pot Still new make spirit - distilled using recipes dating back up to two centuries. Recently, 500 limited edition packs of ten 50ml bottles were released for sale for €135 and are likely to become a collectors’ item among serious whiskey enthusiasts.
Kerrygold
Kerrygold Spreadable food truck spreads the love
Kerrygold is hitting the road to spread the love and great taste of Kerrygold to consumers across Ireland. Kerrygold Spreadable is a new product from Ornua, made from Irish creamery butter blended with natural rapeseed oil to ensure a rich, buttery taste with the added convenience of being spreadable straight from the fridge.
The Kerrygold Spreadable food truck will be offering free samples to over 230,000 butter lovers in 14 different locations across Dublin, Cork, Galway, and Limerick. Consumers will be able to try out the great taste of Kerrygold Spreadable sampled on fresh breads and will have the opportunity to win a range of prizes including over €2,000 worth of kitchenware.
The sample activation will be supported by a fully integrated marketing campaign including TVC, digital, radio, and out-of-home advertising. Last year alone, Kerrygold added an incremental €5.1 million to the value of the category in Ireland and has ambitious future growth plans. Kerrygold Spreadable is an extension of the current core range; Kerrygold Irish Creamery Butter and Kerrygold Softer Butter and is sold in a 454g tub. ■
