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EDITORIAL BOARD ROBERT M. GOLDMAN, MD, PhD, DO, FAASP World Chairman-International Medical Commission Co-Founder & Chairman of the Board-A4M Founder & Chairman-International Sports Hall of Fame Co-Founder & Chairman-World Academy of Anti-Aging Medicine President Emeritus-National Academy of Sports Medicine (NASM) DR. RONALD KLATZ, MD, DO, is the physician founder and President of the American Academy of Anti-Aging Medicine. In 1984, Dr. Klatz was a pioneer in the clinical specialty of preventative medicine: as a principal founder of the National Academy of Sports Medicine and researcher into elite human performance and physiology. Dr. Klatz is a best-selling author, and is columnist or Senior Medical Editor to several international medical journals. He is the inventor, developer, or administrator of 100-plus scientific patents, including those for technologies for brain resuscitation, trauma and emergency medicine, organ transplant and blood preservation. DAVID B. MANDELL, JD, MBA, is a former attorney and author of ten books for clients, including For Doctors Only: A Guide to Working Less & Building More, as well a number of state books. He is a principal of the financial consulting firm OJM Group He has co-authored the Category I CME Monograph Risk Management for the Practicing Physician which has gone through 5 editions since 1998 & is certified for 5-hour business of medicine CME MANON PILON, Speaker, International Educator, SPA & Medical SPA Specialist – Mrs. Manon Pilon’s background spans over twenty-seven years of professional experience in SPA and MEDICAL SPA operation and management, marketing strategies, Medical Spa concept and development, and motivation methods. She is holding senior management positions in companies such as Europe Cosmétiques, CurAge Med, CurAge Spa, and Europelab. Founder of a private Aesthetics Professional School in Montreal, Canada. JAY A. SHORR, BA, MBM-C, CAC I-VI is the founder and managing partner of The Best Medical Business Solutions, a consulting firm assisting aesthetic and cosmetic medical practices and spas in the administrative, operational and financial health of medical practices. He is a motivational speaker, writer, advisor to the Certified Aesthetic Consultant™ (CAC) program and a Certified Medical Business Manager from Florida Atlantic University.

EDITOR IN CHIEF Guy J. Jonkman SENIOR EDITOR Bernard Burt SEND EDITORIAL INFORMATION info@MedicalSpasReview.com or P.O. Box 2699 Champlain NY 12919-2699 SUBSCRIPTIONS Yearly subscriptions prices in the United States are US $87 for 1 year, US $127 for 2 years, US $157 for 3 years. Canada are CDN $118 for 1 year, CDN $178 for 2 years, CDN $218 for 3 years. International US $199 for 1 year US $279 for 2 years, US $359 for 3 years. Send payment to: P.O. Box 2699, Champlain, NY, 12919-2699 6-12 WEEKS FOR FIRST ISSUE

MEDICAL SPAS REVIEW Chief Operating Officer, ANNE BOLDUC Systems Manager, DANIEL DOREY Director Human Resources, ESTHER AMAR Treasurer, STARR WYLKIE Group Publisher, ANNE BOLDUC Chief Editor, GUY J. JONKMAN MEMBER American Academy of Anti-Aging Medicine American Med Spa Association

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MARA SHORR, the Vice President of Marketing and Business Development for The Best Medical Business Solutions, is a Level II-VI Certified Aesthetic Consultant, utilizing her knowledge and experience to help clients achieve their potential. She is a nationally published writer and speaker.

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ALEX R. THIERSCH Founder and director of the American Med Spa Association (AmSpa), an organization created for the express purpose of providing comprehensive, relevant and timely legal and business resources for the medical aesthetic industry throughout the United States.

CHERYL WHITMAN, is a published author, a popular speaker and a beauty-industry consultant with more than 30 years experience, including 15 years as the owner of Face Fantasie Day Spa in Fort Lee, New Jersey. As founder and CEO of Beautiful Forever, Cheryl spearheads a successful team of medical spa consultants and business professionals. In addition, Cheryl developed the Medical Spa Success System, a revolutionary program that provides a turnkey educational success system and consulting services package to help clients jumpstart brilliantly successful medical spa businesses.

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MEDI CAL SPAS

NON-SURGICAL AESTHETIC INDUSTRY IS EXPLODING

Standard Data

MEDICAL SPA DATA IS IN: THE INDUSTRY IS BOOMING By ALEX R. THIERSCH

The aesthetic industry—and particularly the non-surgical aesthetic industry—is exploding. I’ve had many conversations over the past year—with stakeholders, thought-leaders, representatives, investors, doctors, surgeons, hedge fund managers, CEOs, startups, you name it from all corners of medical aesthetics—and all of them marvel at the incredible opportunity that lies before us. You can feel it. There’s an energy in the hallways of surgery conferences that didn’t exist five years ago. Deals are being made; money is being made.

Alex R. Thiersch is the founder and director of the American Med Spa Association (AmSpa), an organization created for the express purpose of providing comprehensive, relevant and timely legal and business resources for the medical aesthetic industry throughout the United States.

IT’S A GREAT TIME TO BE IN THIS INDUSTRY. WHAT IS A MEDICAL SPA? I speak throughout the United States about medical spas, and one thing that is continually mentioned is how clunky the term “medical spa” sounds. It doesn’t really fit what the industry has become. Nevertheless, the term “medical spa” is the term that has prevailed. Consumers use it, mass publications use it, and the industry uses it. Despite efforts to redefine it—the term “med-aesthetic” continues to be thrown around, as well as “non-invasive aesthetic medicine”—the name “medical spa” has become the standard. See our Medical Spa FAQ for more information.

www.medicalspasreview.com

It’s important to recognize that the medical spa industry has become an industry unto itself that needs its own definition, its own resources, and its own data. It can no longer be considered a subset of plastic surgery or cosmetic dermatology, especially because more than 70% of the doctors in this industry are noncore. And while there is a growing overlap with the spa industry in terms of customer service and marketing, medical spas have vastly different price points, more advanced available technology, and unique legal and regulatory challenges. An industry that, by itself, generates nearly $4 billion in revenue a year; that has doubled in size during the past five years; and that projects to double again by 2020 is clearly worthy of its own categorization.

• MEDI CAL SPAS

For more information about becoming a member, log on to www.americanmedspa.org

Alex can be contacted at alex@americanmedspa.org

americanmedspa.org

MEDI CAL SPAS

Standard Data

americanmedspa.org

HOW CLUNKY THE TERM ‘MEDICAL SPA’ SOUNDED

2017 MEDICAL SPA STATE OF THE INDUSTRY REPORT LAUNCHES!

2017 MEDICAL SPA STATE OF THE INDUSTRY STUDY IS LIVE!

Industry revenues are rising by double digits; profit margins are rising as businesses become more sophisticated; franchises—yes franchises—are taking root; and, like it or not, entrepreneurs and non-core doctors are flooding into the market by the tens of thousands.

THE IMPORTANCE OF INDUSTRY DATA When AmSpa was founded in 2013 its main business was legal compliance — the idea of producing statistics and data was never contemplated. And as AmSpa grew, so did its responsibility to the industry as a whole. It is not only AmSpa’s desire for the medical spa industry to be compliant and safe, but it also wants the industry to be successful.

Even determining how many medical spas there were is a challenge given the lack of defining statistics (there are 4,200, by the way). There were so many questions to be answered:

Where are the most medical spas located? What types of revenue and profit margins are they making? What do they pay their staff? What procedures are the most Putting together the 2017 Medical Spa State of the popular? What does the future hold? Industry Report was the logical and natural next step. Nothing like this had been done before for this The answers became clear once the AmSpa team industry. Sure, there have been bits and pieces that started searching the Internet, region by region, in an could be found here and there, but there was no data attempt to count and identify all the medical spas in relating solely to medical spas. the country (yes, we really did this). MEDI CAL SPAS •

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MEDI CAL SPAS

NEVERTHELESS THE TERM ‘MEDICAL SPA’ IS REVAILING What became apparent was twofold: 1. Medical spas are distinct businesses, separate and apart from surgery or dermatology practices; and 2. All medical spas typically use the terms “medical spa,” “aesthetics,” or “laser” in their title. Chances are that if you have one of those phrases in your business name, you were included in the report. And that’s where data comes in. Although medical spas have been growing in number and sophistication, one thing that has been glaringly absent was business and industry data. There was no baseline by which the industry could measure itself, no measuring stick to gauge what was actually happening. Yes, it’s well known that the market has been growing, but before any business segment can take the next step and truly begin to scale upward, it needs its own metrics to make cost-efficient decisions following through on what is working and discarding what is not. All established industries have data, but the medical spa industry did not — until now. So with all that, it is my privilege and pleasure to present to you AmSpa’s 2017 Medical Spa State of the Industry Report. The purpose of the report is simple: Capture and publish baseline data about the medical spa industry so that practitioners, business owners, investors and consumers have a frame of reference moving forward.

www.medicalspasreview.com

Standard Data

americanmedspa.org

"In God we trust. All others must bring data." -W. Edwards Deming, American Statistician The medical spa industry is stronger today than possibly imagined five years ago. It can be measured in billions. It is growing faster than the general economy. It is churning out millionaires left and right. And it doesn’t appear to be slowing down. I would be remiss if I didn’t give a sincere thanks to everyone who was a part of making this project a reality. The AmSpa team—Cathy, Eric and Aly—worked tirelessly to make this happen and none of this would have been possible without their dedication and commitment. John LaRosa of MarketData was instrumental in compiling and analyzing the data, and certainly he and his team deserve a huge amount of thanks. Additionally, Modern Aesthetics magazine was a terrific partner and sponsor of the report. But most of all, none of this was possible without the many medical spa professionals who took time out of their busy schedules to provide us with data and insight into their business.

• MEDI CAL SPAS

MEDI CAL SPAS

Data

americanmedspa.org

THE NAME ‘MEDICAL SPA’ HAS BECOME THE STANDARD 2017 MEDICAL SPA STATE OF THE INDUSTRY REPORT If you're looking for data on the medical spa industry, which is fast approaching a total value of $4 billion, look no further. The AmSpa 2017 Medical Spa State of the Industry Report provides business, operations, staffing, and legal statistics and analysis of one of the fastest growing industries in the United States. FIND THE ANSWERS TO YOUR MEDICAL SPA BUSINESS QUESTIONS. What are the top revenue generating treatments in a medical spa? What is the average salary for medical spa aestheticians and nurses? What are the average medical spa revenue and profit margin? How often do medical spas have a doctor on-site? DON'T MAKE DECISIONS IN THE DARK More and more medical spas are popping up across the country and competition is increasing in this fast-growing industry. The AmSpa 2017 Medical Spa State of the Industry Report is your tool to make data-driven decisions to boost the profitability and long-term sustainability of your business. HOW DO YOU STACK UP AGAINST THE TYPICAL MEDICAL SPA? 70% of medical spa visits come from repeat patients. 52% of all medical spa patients are between the ages of 35-54. 77% of all medical spas are in some way affiliated with a physician. TABLE OF CONTENTS FOR THE 2017 MEDICAL SPA STATE OF THE INDUSTRY REPORT I. Introduction II. Executive Summary III. Medical Spa Industry Size IV. The Laser Market V. Treatments and Facilities VI. Operations and Demographics

VII. Ownership, Compensation and Staffing VIII. Financials IX. Marketing X. Legal and Regulatory XI. Medical Spa Forecast 2017 – 2022 XII. Methodology

For more information on the AmSpa 2017 Medical Spa State of the Industry Report visit: www.americanmedspa.org, contact info@americanmedspa.org or 312-981-0993 MEDI CAL SPAS •

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