Australians are dreaming bigger and have an intense yearning for travel
Jetstar makes these dreams possible and travel accessible to all Australians
20,000,000 passengers on 140,000 flights per year to 39 amazing destinations in 15 different countries
Jetstar Media provides a multi-channel advertising solution that connects and inspires the active traveller at every stage of their journey
43% aged 18 to 39 51% Female 49% Male
$137,590 Average HHI 20% Young families 74% Book and arrange travel themselves
Jetstar passengers take an average of 4.8 holidays per year
64% of Jetstar customers are Qantas Frequent Flyer members
Jetstar passengers are 1.6 x more likely to be big spenders on discretionary items than the general population
1.9 x
more likely to eat at restaurants regularly*
2.2 x
more likely to have visited wineries, breweries and distilleries on their last holiday*
1.6 x
more likely to try a new hotel or resort*
2.9 x
more likely to go shopping*
1.5 x
more likely to visit an art gallery, museum or antique exhibition*
1.8 x
more likely to go to a theme park*
2.8 x
more likely to attend a live sporting event*
1.9 x
more likely to attend a music festival*
Inspire an audience in a holiday mindset, reaching travel intenders in the dreaming state of mind
Engage directly with confirmed Jetstar passengers in the lead-up to their trip, utilising Jetstar’s exclusive first-party data
Harness the undivided attention of Jetstar passengers on board their flight with
– Tray table decals
– Overhead locker decals
– Seat-pocket promotions
– Inflight entertainment
Take your campaign to new heights with a plane wrap, maximising impact and PR opportunities
Jetstar.com
Reach up to 1.7 million visitors per month across Jetstar.com –inspiring an audience with genuine travel intent and who are dreaming of booking their next trip.
Utilise Jetstar’s first-party data and its owned post-booking email assets to target the right traveller at the right time. Jetstar’s PBEs combine the personalisation of email marketing with the efficiency of display advertising.
Take your campaign to the skies. Engage and captivate active travellers en masse, utilising the industry’s highest-impact out-of-home solutions: tray table and overhead locker advertising, inflight TV, back-of-seat inserts and plane wraps
As one of the nation’s most visited travel sites, Jetstar.com reaches and inspires active travel intenders.
Jetstar.com is the only airline website in Australia that allows display advertising, which provides advertising partners with a unique platform to engage with the active consumer at scale.
Reach
1,729,172 uniques per month
Average session time 9:38 minutes
Target confirmed travellers after they’ve booked their flight but are still in planning mode with Jetstar’s post-booking emails (PBEs).
By combining the personalisation and response rates of email marketing with the tracking and efficiency of display media, PBEs achieve a direct connection with the active traveller.
Via exclusive access to Jetstar’s first-party passenger data and delivered to its passengers at various touch points in the lead-up to their flight, Jetstar’s PBEs guarantee a targeted solution and a one-on-one connection with the Jetstar passenger.
Jetstar data is collected directly from the source. It’s…
● Exclusive
● High-quality – based on real customer insights, not just cookies
● Highly targeted
Advertising partners have the opportunity to target via…
○ Port of origin
○ Destination
○ Domestic or international
○ Departure date
○ Travelling with children and more…
Reach and engage with confirmed travellers at the time of booking, across Jetstar’s personalised Manage My Booking page and Booking Itinerary – both received when Jetstar passengers are booking and accessed multiple times by them in the lead-up to their trip.
From booking accommodation, transport and parking to making restaurant reservations or organising activities and experiences, this solus and targeted advertising solution places your brand top-of-mind with an audience in active planning mode.
Manage My Booking: 300 x 250
Booking Itinerary: 600 x 200
Reach and engage with confirmed Jetstar travellers as their trip approaches, with Jetstar’s Inspire email (seven days prior to travel), international checklist (shortly after booking), onboarding email (seven days prior to departure), pre-departure email (two days prior to departure), web check-in (from 48 hours prior to departure) and pre-return email (three days prior to return).
Jetstar’s Pre- and Post-departure Emails guarantee the connection with an audience in active travel and planning mode.
SOLUS AD UNIT
Web check-in: 750 x 175
Other PBEs: 630 x 200
Create maximum brand exposure and scale across the industry’s unique, highest-impact out-of-home advertising property, with Jetstar’s Aircraft Livery.
Advertisers have the opportunity to wrap a Jetstar A320 Airbus for three months, creating the perfect platform to launch or support any large-scale campaign, drawing maximum exposure and PR attention.
Take your campaign to the sky with this high-impact media solution.
Reach more than 22,000 passengers per month, per plane, in one of the most captive, unsaturated environments imaginable. Advertising on Jetstar’s overhead lockers and tray tables delivers unprecedented dwell time and maximum exposure to all passengers onboard. This media opportunity provides strong visibility of the creative for the duration of the flight.
30 overhead lockers per aircraft
162 tray tables per aircraft
Jetstar’s inflight entertainment (IFE) offers advertisers the opportunity to engage with the onboard audience via pre-roll video on the back-of-seat screens on all Jetstar Dreamliners.
IFE pre-roll plays on a loop as passengers board the aircraft and continues to play until they interact with the IFE system.
Bought in two-month increments and reaching 166,000 passengers per month, advertising on Jetstar’s inflight entertainment system provides an intimate connection in an uncluttered environment.
Jetstar Media offers advertising partners an exclusive opportunity to distribute literature and marketing collateral on Jetstar flights with seat-pocket promotions.
It’s a unique opportunity to distribute a magazine, catalogue or product sample. With an average dwell time of 3.5 hours, Jetstar’s seat-pocket promotions provide advertisers with a captive audience and potential reach of more than one million passengers per campaign.
All creative materials are required 5 days prior to campaign launch.
Considerations Subject
Subject
First
Subject to
First
Subject
(Inflight graphics P/N: TBC)
Bleed area (grey) 620mm width x 160mm height
Trim and artwork area (white) 610mm width x 150mm height
*Any artwork that is required to be seen after cutting must fit within the white area with a safety margin of at least 5mm in from the cut line
* Artwork must include a 5mm bleed
* Do not include cutline in artwork
*All fonts and text must be converted to curves/outlines.
* File type must be high-resolution PDF
(Inflight graphics P/N: GIM-AA-25-20-010)
Bleed area (grey) 340mm width x 160mm height
Trim and artwork area (white) 330mm width x 150mm height
*Any artwork that is required to be seen after cutting must be inside the cut area (white area) with a safety margin of at least 4mm from the cut line (don’t include cut line in artwork)
* All fonts and text must be converted to curves/outlines
* File type must be high-resolution PDF
Client must provide the following two assets: 30-45 second TVC + Image/Still (image appears prior to TVC)
H. 264 video at 5Mbspor high-quality VBR 720 x 576 or 720 x 480
D R E A M
Anamorphic 16:9 where available strictly NO LETTERBOXED 4:3 u, Progressive scan AAC audio at 256 Kbps stereo audio volume levels at 0 dbfs peak (10 dB louder than broadcast)
Image specifications (provide both): Business JPEG 1280 x 768; Economy JPEG 1024 x 600
Specifications for plane wraps and seat-pocket promotions are available on request
