The voice of the
THE
University of Toronto Mississauga
MEDIUM Media Kit
WHY THE MEDIUM? The Medium is the official student newspaper and the voice of the University of Toronto's Mississauga campus, a growing and increasingly self-dependent institution home to almost 13,000 students as of 2013. The Medium was founded in 1974 and incorporated in 1986, solidifying it as the memory of the campus.
Today the weekly publication is produced by a small but dedicated staff and a large volunteer base, and will be publishing its 40th volume this year. The staff also recognize the importance of a strong online component, which led to a recent website redesign and highly active social media presence.
DID YOU KNOW? We distribute 4,000 hard copies a week, reaching a concentrated student demographic.
We averaged 18,000 online hits per month last year and have seen a 20% increase over last year for the same time period.
We appear at the Mississauga campus, St. George, and at the Square One Chapters store.
We print in full colour for a very small price increase.
We offer student clubs and societies a 50% discount.
We provide free design according to clients’ needs.
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RATES Print Sizes are in inches (width x height). Availability of full pages is not guaranteed. Purchase yours early to secure the space. Custom print sizes by negotiation.
Online Sizes are in pixels (width x height). Ads are displayed on the homepage of the Medium’s website (mediumutm.ca).
50% discount for UTM Student Clubs.
*Prices do not include HST
Full 10x16
1/4 (Wide) 5.94x6.73
1/4 (Tall) 3.9x10.24
B&W: $979 Colour: $1118
B&W: $309 Colour: $348
B&W: $309 Colour: $348
Half 10x8
1/3 5.94x8.97
1/5 10x3.2
B&W: $615 Colour: $702
B&W: $413 Colour: $472
B&W: $285 Colour: $322
Large tile 620x300
Small tile 300x300
$200
$125
Or included free with Full print ad.
Or included free with Half print ad.
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PUBLISHING SCHEDULE September 2013 S M T W T 1 8 15 22 29
2 9 16 23 30
3 10 17 24
4 11 18 25
5 12 19 26
December 2013 S M T W T 1 8 15 22 29
2 9 16 23 30
S
6 13 20 27
7 14 21 28
F
S
4 11 18 25
5 12 19 26
6 13 20 27
7 14 21 28
March 2014 S M T W
T
F
S
7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 10 17 24 31
3 10 17 24 31
F
4 11 18 25
5 12 19 26
October 2013 S M T W 6 13 20 27
7 14 21 28
1 8 15 22 29
2 9 16 23 30
January 2014 S M T W 5 12 19 26
6 13 20 27
7 14 21 28
1 8 15 22 28
T
F
S
3 10 17 24 31
4 11 18 25
5 12 19 26
T
F
S
2 9 16 23 30
3 10 17 24 31
4 11 18 25
Medium issue release date
6 13 20 27
November 2013 S M T W T 3 10 17 24
4 11 18 25
5 12 19 26
6 13 20 27
February 2014 S M T W 2 9 16 23
3 10 17 24
4 11 18 25
5 12 19 26
F
S
7 14 21 28
1 8 15 22 29
2 9 16 23 30
T
F
S
6 13 20 27
7 14 21 28
1 8 15 22
Please advise us of the intent to purchase an ad by the Monday before publication, and send artwork or text by Friday at the latest. For more information or to purchase an ad, email ads@mediumutm.ca. Include full contact information.
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