ITB 2019 by Mercado & Eventos

ITB Special Edition - Berlin March 2019 - Free Distribution

Brasil Special Supplement Cearรก State

AN AMAZING DESTINATION

Country increases connectivity and opens up to the world

Photo: Aquiraz - Cearรก State

Index

President - Roy Taylor Vice-President - Rosa Masgrau (rosamasgrau@mercadoeeventos.com.br) (55-11) 3123-2222 - (55-21) 3215-1827 Chief Editor - Anderson Masetto (anderson.masetto@mercadoeeventos.com.br) (55-11) 3123-2236 Web-Editor - Pedro Menezes (pedro.menezes@mercadoeeventos.com.br) (55-21) 3215-1844

SOUTHEAST

04 ....... Editorial

38-39 ....... Rio de Janeiro

13 ........ German Tourists in Brazil

40-41 ....... São Paulo

14 ....... Embratur

42 ............ Ilhabela

16 ....... Ministry os Tourism

44-45 ....... Minas Gerais

18 ....... How to get

46-47 ....... Espírito Santo

22 ....... Events NORTH

48-49 ....... Amazonas

24-25 ....... Alagoas 26-28 ....... Bahia 30-31 ....... Ceará 32-33 ....... Pernambuco 34-35 ....... Rio Grande do Norte

SPECIAL SUPPLEMENT

5-12 ....... Ceará

Administrative and Financial Director - Juliana Barbosa (juliana.barbosa@mercadoeeventos.com.br) (55-21) 3215-1846 Marketing Assistant Roberta Saavedra (roberta.saavedra@mercadoeeventos.com.br) (55-21) 3215-1836 Operational Andreia Boccalini (andreia.boccalini@mercadoeeventos.com.br) (55-11) 3123-2222 Photographer Eric Ribeiro | Designer Patrick Peixoto

20 ....... Gastronomy

NORTHEAST

Director of Sales - Mari Masgrau (mari.masgrau@mercadoeeventos.com.br) (55-11) 3123-2249

50-52 ........ Pará

Reportage SP - (55-11) 3123-2239/2240 Antônio Gomes (antonio.gomes@mercadoeeventos.com.br) Igor Regis (igor.regis@mercadoeeventos.com.br) Janaina Brito (janaina.brito@mercadoeeventos.com.br) Lisia Minelli (lisia.minelli@mercadoeeventos.com.br) Paula Batista (paula.batista@mercadoeeventos.com.br) Reportage RJ - (55-21) 3215-1844 Customer Service (55-11) 3123-2222 IT Infrastructure Management WorkNet Tecnologia (fernando.carilo@worknetecnologia.com.br)

MIDWEST

Internet Management GRM Internet e Serviços (55-21) 3993-8492

53-54 ....... Mato Grosso do Sul

Commercial Department São Paulo (55-11) 3123-2222 Rio de Janeiro (55-21) 3215-1836

55-56 ....... Distrito Federal

SOUTH

57-58 ....... Paraná 59-60 ....... Santa Catarina 61-62 ....... Rio Grande do Sul

São Paulo Rua Barão de Itapetininga, 151 Térreo - Centro - CEP 01042-001 Telefone (55-11) 3123-2222 Rio de Janeiro Avenida das Américas, 14.591 Grupo 403 - CEP 22790-701 Telefone (55-21) 3215-1836 Representative in Portugal Antonio Luiz Acciolly (antonioluizaccioly@gmail.com) + (351) 91199-0448 Representative in USA Spotlight – Marketing & Public Relations 1390 South Dixie Hwy. Suite 110 – Coral Gables, Florida 33146 Denise Arencibia (denise@spotlight-marketingpr.com) + (305) 498 0044 Patricia Rivera (patricia@spotlight-marketingpr.com) + (786) 512 1760 A publication of the Editora Mercado e Eventos Ltda The articles and opinions of third parties published in the edition do not necessarily reflect the position of the newspaper

WELCOME OPEN DOORS More than ever, Brazil is open to tourism. One of the sectors with the greatest potential in the country has been receiving special attention from the new government. As the Minister of tourism himself, Marcelo Álvaro Antônio has already affirmed on several occasions, the work developed aims to make tourism the next vector of development in Brazil. And, in practice, what does this mean for those who want to know our beauties? Much more facilities and better infrastructure. Among the intentions already announced, there is the facilitation or even exemption of visas for requires citizens of countries that today need a visa to enter Brazil; increased air connectivity through open skies agreements and deregulation; a renewed infrastructure through concessions to the private sector; and, finally, new and modern equipment, made possible by means of desonerations that are already being studied. In other words, if not enough, the unique beauties of our territory, the hospitality of our people, the gastronomy and the culture, the world will soon find many other reasons to come to Brazil. And while these news do not come true, there are many other reasons to visit Brazil. For those who enjoy beautiful beaches and paradisiacal scenery, the Northeast is the right choice. Now, if you are looking for an intense contact with nature, there is the Amazon and the Pantanal. For those who wants to have contact with the Brazilian culture and gastronomy, São Paulo and Minas Gerais can become a part of the itinerary. There are many other destinations with unique attractions, such as the European climate with a “Brazilian attitude“ in Serra Gaúcha, Iguaçu Falls, in the state of Paraná. The pristine beaches of Santa Catarina and, of course, the jewel of the crown: Rio de Janeiro, with all its beautiful beaches, cultural effervescence and a brazilian way of life. Our most famous destination is also with arms wide open waiting for tourists from all over the world. In the next pages you will be able to know better all the tourist offer that only Brazil can provide. 4 | MERCADO & EVENTOS | ITB 2019

FIND YOUR DESTINATION Roraima

Amazonas

Amapá

Maranhão

Pará

Ceará

Paraíba

Piauí

Acre

Rio Grand e do Norte

Pernambuco Alagoas

Rondônia

Tocantins

Sergipe

Bahia

Mato Grosso Goiás

Minas Gerais

Mato Grosso do Sul São Paulo Paraná Santa Cartarina

North Region Midwest Region South Region Northeast Region Southeast Region

Rio Grande do Sul

Espírito Santo

Cariri: the union of forrรณ, history, culture and faith ITB 2019 | MERCADO & EVENTOS | 5

Geopark

For those who have an adventurous spirit, then you will find a great destination in Cariri, which is found in the southern region of the state of Ceará. This is where the only geopark in Brazil, the Araripe Geopark, is located. Visitors can access 9 geological and paleontological sites in an approximate area of 3,400 km², which covers the cities of Crato, Juazeiro do Norte, Barbalha, Missão Velha, Nova Olinda and Santana do Cariri. The scientific and pedagogical tourist route is filled with archaeology, geology and paleontology. It is possible to go on an

expedition called “Unmasking Prehistory” where you will find records dating back 110 million years. There are 750 fossils of animals and plants of the Cretaceous period that give us an insight into the prehistoric life of the Cariri region. The Araripe Geopark is in the Araripe Tableland, a vast area of vegetation that houses a national forest, an environmental protection area and the geopark. Visitors to the Araripe National Forest can go hiking, cycling or just contemplate the nature of Cariri. Setur-CE

Araparipe draws attention to its unique landscapes

Petrified forest

Geossítios

Due to numerous climatic changes that took place 145 million years ago, water turned into stone. This phenomenon, explained by chemistry, can be studied and admired in the Sítio Olho D’Água Comprido, 6km from Missão Velha. The Petrified Forest of Cariri encompasses a treasure trove of significant value for Paleontology, besides being of special importance for geological study and paleobotanical evolution.

Horto Hill

Just 3km far from Juazeiro do Norte, Horto Hill is represented by the statue of Father Cícero, which is where the Living Museum of Padre Cícero and the path of the Holy Sepulcher are located.

Missão Velha Waterfall

The geosite is also 3km from Missão Velha and it appeals to its visitors with its 12m high waterfalls that were formed formed by the Salgado River.

Batateiras

After a 3km climb from Crato, a single pause during your trek is enough for you to hear the songs of several species of birds, among them the Soldadinho do Araripe. The natural sources of water from the Batateiras geosite make the Cariri lands fertile and also supply the local population with water.

Cariri Stone

The park is located in Sítio Canabrava, in the heart of Caatinga (type of desert vegetation), in Santana do Cariri. It is obligatory to stop here if you want to experience the diversity of fossils and other relics of the history of the region.

Pontal de Santa Cruz

A fascinating place on the top of the Araripe Tableland. From up here it is possible to see all the exuberance of the region and the graceful Santana do Cariri. The Pontal brings an obscure past back to the present and is based on myths and legends that attract the attention of tourists and locals, being one of the most visited geosites of the Araripe Geopark.

Ponte de Pedra

This geosite is located in the municipality of Nova Olinda, on the slopes of the Araripe Tableland. The highlight is the natural rock formation that is similar to a bridge, which provides an incredible view of the plateau and the countryside..

Riacho do Meio

The scenery here could not be more beautiful: crystalline waters, calm and mild temperatures. Riacho do Meio can be described as an ideal place to relax and is only a few kilometres from the centre of Barbalha.

Pterosaur Park

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Landscape of Cariri

ITB 2019 | MERCADO & EVENTOS | 7

Juazeiro do Norte House of Father CĂcero, who was famous for his miracles of turning wafer into blood and even for helping in the independence and liberation of the city, becoming the greatest spiritual leader of the hinterland people.

8 | MERCADO & EVENTOS | ITB 2019

The Region

Located in the South of Ceará, Cariri is known mainly for its religion, its culture and its craftsmanship. The three main cities in the region are Juazeiro do Norte, Crato and Barbalha.

Cariri is home to Father Cícero: the city of Juazeiro do Norte, which is 491km from Fortaleza and is the second largest city in the state. Those looking to find out more about religion in the lands of Father Cícero, then check out “Padim Ciço”, the greatest spiritual leader of the people of the countryside. Here you can follow the “Pilgrims’ Paths” and visit Horto Hill where all his life’s trajectories and history are represented in a museum. To get to know the richness of the cultural and historical heritage of the hinterland, then take the “Historical-Cultural Cariri” tour. Horto Hill is 3km from the city of Juazeiro do Norte and includes the statue of Father Cícero, the Living Museum of Father Cícero,

Religiosity is one of the local characteristics

the Church of Senhor Bom Jesus do Horto and the trail to the Holy Sepulcher (2,650m). Horto Hill gained prominence in the history of Juazeiro do Norte due to the presence of Father Cícero Romão Batista, a major political and religious figure of the late nineteenth and early twentieth centuries. Today, devotion to Father Cicero continues to attract hundreds of thousands of pilgrims from all over Brazil, especially in the Northeast. If nature, adventure and ecology are your thing, then you can follow in the footsteps of the “Songs and Charms of the Araripe Tableland”. The vegetation is quite diverse, presenting Cerrado and Caatinga areas. Its fauna is rich with birds, mammals, reptiles and insects. How to get there: The journey time by car, going from Fortaleza, is about 7 hours. By airplane, this time is reduced to approximately 1 hour.

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Santana do Cariri

The city of Santana do Cariri was created in 1885 and has the title of “Local Capital of Paleontology”. It stands out for having a vast paleontological site, where several species of extinct animals have been discovered. It houses the Museum of Paleontology of the Regional University of Cariri and the Cultural House, Felinto da Cruz Neves, which tourists can’t miss. Sightseers are advised to visit the Benigna Memorial and Euroville, a street with traditional houses from several countries in the world. You will even find a small replica of the Eiffel Tower. The Santana do Cariri Paleontology Museum is one of the most important archaeological sites in the country, with over 7,000 fossils of fish, insects, reptiles, amphibians and plants. The sunset from the panoramic view offered from Pontal de Santa Cruz is one of the most beautiful picture postcards that visitors can take home. From Pontal, tourists can observe the Araripe Plateau. Santana do Cariri also stands out for its hand made products in the Santanense Association of Artisan Support. Tourists can purchase typical handicrafts made of lace, embroidery, leather, pottery and paint. In gastronomy, the highlight is the Cabidela chicken (chicken blood rice).

Museum of Paleontology in Santana do Cariri

Nova Olinda

Nova Olinda is known mainly for being the land of master Espedito Seleiro, who began to make leather products as a child, when he learnt the art of treating and transforming cowhide and goat leather into pieces used by cowboys, such as saddles, belts and whips. One day, tired of so many replica pieces - leather sandals are a tradition in Ceará’s countryside and are sold in any popular market - he saw that he needed to innovate. Using natural products, such as the tincture of the bark of angico, a common tree in the city, he dyed the leather. The new yellow, red, green and purple sandals were successful and Espedito became valued within the fashion, cinema and design world. He has already made pieces for major Brazilian brands and, in 2006, participated in the São Paulo Fashion Week. The artisan still works and strolls through Nova Olinda, always willing to stop for a chat.

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Amongst the natural attractions of the area, tourists will find the Furna Pintada Archaeological Site, Ponte da Pedra, Olho D’Água Caves, Pedra da Coruja (Owls Stone) and the Poço do Inferno (Well of Hell). The architecture includes the São Sebastião Church and the Casa Grande Foundation Museum - Kariri Man’s Memorial, a non-governmental, cultural and philanthropic organization created in 1992. Its creation took place after the restoration of Tapera, the first Casa da Fazenda (Farm House) in the city of Nova Olinda, which is a crossing point for cattle across the Cariri to the Sertão dos Inhamuns road, in the period of the leather civilization, at the end of the 17th century.

The celebration of the Pau da Bandeira in the city of Barbalha

The second largest city in Ceará, Juazeiro do Norte, is 491km from Fortaleza and is known for religious tourism. The destination was for some years the home of Father Cícero, who was famous for his miracles of turning wafer into blood and even for helping in the independence and liberation of the city, becoming the greatest spiritual leader of the hinterland people. Today, the city is one of the three largest centres of popular religion in Brazil, together with Aparecida and Nova Trento, attracting more than 2.5 million pilgrims per year. Consequently, the area has a unique itinerary for those who wish to follow in the footsteps of “Padim Ciço”, as Father Cícero is known: the “Pilgrims Way” (Caminhos dos Romeiros). With several tourist attractions related to the saint, one of the most important is the Horto Hill, which houses the statue of Father Cícero, the Living Museum of Father Cícero, the Church of Senhor Bom Jesus do Horto and the 2,650m trail that leads to the Holy Sepulchre. To know more about North-eastern culture the Juazeiro do Norte is an omissible Popular Culture Centre, which has exhibitions, handicrafts, typical cuisine, a stage for folk performances, cordel literature and other events. Taste the traditional baião-de-dois with pequi, one of the main delicacies of North-eastern cuisine.

Crafts

One of the main craft icons of Ceará is the master, Espedito Seleiro, who was born in Nova Olinda, in Cariri. He began drawing and cutting leather as a child. The newest tourist spot in the city, the Leather Museum, opened to visitors in December 2014. Tools and antique pieces are part of the personal collection of the craftsman, Espedito Velozo de Carvalho, who is now 77 years old. His atelier and shop are on the same street as the museum. His father, Raimundo Seleiro, as he tells it, was responsible for making the sandals of Lampião and is a local folk hero.

As a boy, Espedito learnt to work with his father, Raimundo Seleiro, who was taught by his father, Gonçalves Seleiro, the son of Antônio Seleiro, the art of treating and transforming cowhide and goat leather into pieces worn by cowboys, such as saddles, belts and whips. When he was a child, his family fled a drought and moved from Inhamuns, the more arid area of Ceará, to the almost always-green Cariri. At the age of 16, in search of a better

life, Espedito left for Paraná. He spent three years there, always working with leather, and after returned to Cariri. One day, tired of so many similar pieces - leather sandals are tradition in the inland of Ceará and are sold in any popular markets - he saw that he needed to innovate. Using natural products, such as the tincture of the bark of a common tree in the city called angico, he started dying the leather. He made yellow, red, green, and purple sandals, full of drawings. An acquaintance of his then took the products to market to sell. Demand grew and the coloured sandals were the differential between him and the other craftsmen. Master Espedito gained admiration and his fame spread. In the last few years, Espedito’s work has turned into a signature valued in the world of fashion, cinema and design. He has already made pieces for major Brazilian brands and, in 2006, participated in the São Paulo Fashion Week. His work was the theme of the exhibition “Da Sela à Passarela” (From the Saddle to the Catwalk), in São Paulo and Rio de Janeiro. Also created by Espedito Seleiro, is the coloured leather jerkin used by the character of the Brazilian actor Marcos Palmeira in the film “O Homem que Desafiou o Diabo” (The Man Who Defied the Devil) (2007). Just as he learnt the tricks of the trade from his family, Seleiro has taught what he knows to his sons, grandchildren and nephews, and with them he maintains the cooperative Espedito Seleiro Family Association, which brings together 22 professionals. If he is in town, do not miss the opportunity to spend a few minutes shooting the breeze with him. For sure you will not regret it.

How to get there

You can reach Cariri on direct flights from Fortaleza, Recife, São Paulo and Brasília. The flight time from Fortaleza to Juazeiro do Norte is about 45 minutes. By car, take the following roads, BR-116, BR-230, CE-385 and CE-060. Inaugurated on December 1, 2009, the Cariri Subway is a light rail vehicle linking Crato to the neighbouring city of Juazeiro do Norte, an initiative of the State Government in partnership with the regions of the cities involved. Craftsman making leather clothes

General Information About Brazil Official Name: Federative Republic of Brazil Capital: Brasília Location: Eastern South America Official Language: Portuguese President: Jair Bolsonaro Currency: Real (R$) (BRL) Minister of Tourism: Marcelo Álvaro Antônio

North Region Midwest Region South Region North East Region Southeast Region

German tourists in Brazil Age between 25 and 40 years, traveling alone and mostly men. This is the profile of the majority of German travelers who visit Brazil, according to a research conducted by Embratur. Brazil is considered the German’s favorite destination in Latin America. According to the data from the

World Tourism Organization, between 2006 and 2016 Brazil was the country that received the most tourists from the country in nine years, the exception was due to 2015, in which the Dominican Republic was the most visited destination. At the time Brazil occupied the second place.

CALENDAR

ACCOMMODATION TYPES

The European winter is the period when the largest amount of Germans travels to Brazil, whether it’s for leisure or for business.

The majority of German tourists (41.9%) chose to stay in hotels, flats, resorts or hostels. The house of friends or relatives was chosen by 34.8%.

NUMBERS

PURCHASED PRODUCTS

In 2016, the number of Germans who visited Brazil reached 221,513. 32.7% came to the country on leisure, 25.9% on business and 41.4% on other reasons. Those numbers puts Germany among the top 10 emitters of tourists to Brazil in the ranking. In Europe, the German market is the second main emitter of tourists to Brazil.

The survey also shows that 84.4% did not use the services of a travel agency and 12.2% claimed to have used separate services. Only 3.4% of the participants confirmed that they had purchased a vacation package.

TOURIST PROFILE

Among the participants who answered the survey about the satisfaction degree, at least 24.9% confirmed that the trip to Brazil exceeded their expectations. 57.3% said that the trip fully met their expectations. 14.2% answered that the trip fulfill only part of their expectations and 3.6% of those interviewed confessed to being disappointed. At the end of the survey, 92.2% confirmed their intention to return to Brazil and only 7.8% denied their desire to return to the country.

The majority (44.3%) was motivated by the natural attractions of Brazil, ecotourism or adventure tourism, followed by beach destinations with a total of 29.2%. At least 60.9% traveled alone, while couples -without children- were 17.8%. 13.4% came with friends and 10.1% with family. Among the tourists who answered the research, 57.8% had previously been in Brazil and 42.2% visited the country for the first time. Among them, 59.8% were men and 40.2% were women. The age group that obtained the highest index (24.6%) was the tourists between 25 and 31 years. On the other hand, tourists from 41 to 50 years were 17.6% and young people between the ages of 32 and 40 years were 19.1%. The vast majority of visitors (44.9%) had a college degree and 29.2% had a postgraduate degree. The average family income was $ 4,267 and the individual household income was $ 2,679. THE AVERAGE LENGTH OF STAY The German tourist who traveled on leisure spent an average of 16.2 days at the chosen destination while business traveler spent 15.2 days.

SATISFACTION DEGREE

COSTS & PRICES The German tourist spent on average US$ 60.59 on leisure. Business travelers spent about US$ 83.14 per day and expenses for reasons not specified were about US$ 37,2. FAVORITE DESTINATIONS The most visited city by German leisure tourists in Brazil in 2016 was Rio de Janeiro with 57.1%. Foz do Iguaçu ranks second with 39.7% among preferred destinations, followed by São Paulo, Salvador and Florianópolis. Among the favorite destinations for business travelers, São Paulo led with 35.4% followed by Rio de Janeiro with 26.4%. Curitiba, Campinas and Foz do Iguaçu were also ranked.

ITB 2019 | MERCADO & EVENTOS | 13

EMBRATUR

Digital strategy and promotions will be Embratur’s priorities in 2019 Innovation will be the key word to increase tourism and attracts foreign tourists to Brazil Customize promotion and invest in digital strategies. This will be the priorities of the Brazilian Institute of Tourism (Embratur) during 2019. The participation of the Institute at Fitur reinforced this mission. The president of Embratur, Teté Bezerra, participated in the launch of the Global Center for Tourism Innovation, a mechanism created to identify and give visibility to the companies that are leading the worldwide transformation of the industry in the digital era. “The UNWTO has guided countries to adopt measures and programs that leads to digitization. Embratur has already been on this bias since the end of 2017, an example of that was the electronic visa, that increased the emission about 50%. We adopted some of the measures and also launched a few digital platforms. We want to encourage companies and destinations in Brazil to follow this path to gain global visibility”, said Té Bezerra. Among adopted measures by Embratur, there’s the launch of the VisitBrazilAcademy, a new platform to qualify agents and foreign operators in the sales of Brazilian destinations. The seminar is divided by sections and presents the Country by its region. The intention is to develop other modules including more destinations to be explored in the Country’s promotion. The platform is available in four languages, Portuguese, English, Spanish and Mandarin. Embratur has been investing in digital platforms as a new model of tourism promotion. Only in the recent months, the Institute 14 | MERCADO & EVENTOS | ITB 2019

Teté Bezerra, Embratur’s president

has launched two new platforms: the Theme Parks (themeparks. visitbrasil.com) and Surf Brasil (surf.visitbrasil.com), with data for tourists seeking information on these two niches. Another innovation was the Visit Brasil Marketplace platform (marketplace. visitbrasil.com), focused on the international trade. The purpose of the websites is to improve the experience of foreign visitors in the Country. Besides the digital promotion, Brazil is focusing on joint promotion strategies with the South American countries. “We are looking for tourist corridors and products to promote the whole region. We work together with Argentina to promote the two countries to the Asian market. Peru wants to make a promotion because we see the interest of Asians on visiting Foz do

Iguaçu and Peru on a single trip”, said the president of Embratur, reminding about the direct flight between Foz do Iguaçu and Lima, by Latam. Teté Bezerra highlighted the change in the format of promotion in European countries, previously made by the Brazilian Tourism O f f ices (EBTs), that had their contracts closed at the end of last year. According to her, the promotion will now be carried out based on the data obtained by the EBT’s, in a personalized way, according to the characteristics of each market. “The EBTs were important to do a whole job of surveying the market and research for a strategic positioning of Embratur. Now with this data we will feed our digital platform and use all this information to make the promotions”, explained the president.

B O N I T O • PA N TA N A L • M AT O G R O S S O D O S U L • B R A Z I L

IF YOU ARE PLANNING AN UNFORGETTABLE TRIP TO BRAZIL, VISIT MATO GROSSO DO SUL! The weather forecast is sunny days most of the year. But if you want more information about how to better enjoy your days in a place privileged by nature, with incredible gastronomy and traditions, go to visitms.com.br and make your own programs. In this destination full of fascinating experiences, time is what matters least.

www.visitms.com.br

ITB 2019 | MERCADO & EVENTOS | 15

MINISTRY OF TOURISM

Tourism at the center of Brazil’s political and economic agenda Photo: Gustavo Messina

With the maintenance of the Ministry of Tourism, the sector gains a new development cycle

Marcelo Álvaro Antônio, the new Minister of Tourism in Brazil

The modernization of the general tourism’s laws, Embratur’s transformation into a promotion agency and the government decision to allow 100% foreign capital in domestic Airlines. The sector’s priority guidelines remains the same, but maintaining the Ministry after cutting and merging several offices, gave a clear signal to the trade that Tourism should gain more prominence in the new government. The man responsible for leading the sector to the center of the government agenda is now Marcelo Álvaro Antônio, who took office as 16 | MERCADO & EVENTOS | ITB 2019

Tourism minister in January. “ To u r i s m i s a c ro s s - c u tt i n g area and we will work together with other cabinets and with the Congress for the advancement of this and other petitions and determinations of the trade. We have the support of the PresidentElected to put Tourism at the center of the economic agenda”, said the new minister. The need for the alignment with the parliament will prove necessary in this first semester of government, when the Congress deadline to vote on the Provisional Measure approved at the end of

2018 by then-President Michel Temer, which allows 100% foreign capital in domestic Airlines. In addition to working together with parliamentarians, Álvaro Antônio promises to work hard to reduce bureaucracy in the sector and ensure incentives to multiply investment in tourism. “Our work from now on is to create resources to i n c re a s e c o m p e t i t i ve n e s s and encourage innovation in all activities of the production chain. With a new business environment, we will have a more accessible travel market, generating jobs, income and development ”, he predicts. The minister has pointed some priority measures to obtain important results of the country’s activity like the creation of the Areas of Special Interest, more air connectivity in the country to ex p a n d t h e d o m e st i c a n d international markets and visa exemption for countries considered strategic emitters. Regarding visas, the proposal for a complete visa exemption for the US, Canada, Japan and Australia, countries that already uses E-Visa, is already under discussion. There is also a proposal to give E-Visas to tourists from China and India. According to the Tourism minister, the changes aims to explore the country’s tourism potential, which still doesn’t reflects the number of foreign tourists visiting the country, neither the value expend. Foreign tourists spend US $ 6 billion annually in the country, while Brazilians spend US $ 18 billion abroad. “It is time to turn Brazil’s potential into economic returns”, said the minister.

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SUMMER FESTIVALS

SUNSET MARKET

CULTURAL PERFORMANCES

SPORTS AND MUCH MORE

ITB 2019 | MERCADO & EVENTOS | 17

AVIATION

How to Arrive In 2019 there are no lack of choices in the air connectivity for Germans and all europeans to experience every unique little piece of our continental country. There are options for direct flights or quick connections somewhere in Europe or in Brazil itself. And ITB 2019 it’s a great opportunity for those who can get to know Brazil. There are more than 200 nacionalities, between visitors and exhibitors, who are at the fair precisely to do business. Here, in this magazine, besides peculiarities and big destination highlights of our country, we can still acknowledge comfortable ways to get to Brazil through commercial aviation. Although this tour just stays in the pages of this edition, our country is pretty close, one or two flights away. DIRECT FLIGHTS We could not start this “How To Arrive” without mentioning Lufthansa and Condor, two german companies that operates direct flights straight to Brazil. Currently, Lufthansa maintains daily operations between Frankfurt/FRA and São Paulo/GRU (LH506/507) and between Frankfurt/FRA and Rio de Janeiro/GIG (LH500/501). Now, Condor, carries passengers between Brazil and Frankfurt weekly from Fortaleza, a good opportunity for those who arrive in Brazil and wants to stay only by the North and Northeast. Another nice opportunity for direct flights it’s with Brazilian Latam Brasil, that offers daily operations between São Paulo and Frankfurt. GOOD CONNECTIONS Other good and comfortable option is to board in the flights of the dearest TAP Air Portugal, that keeps a good bond with Brazil for decades. Brazilians and Germans have the opportunity to entrain on a much larger range to Brazilian destinations, although it is obligatory to stop at terrinha Lisboa before going to Brazil. TAP is curretly the airline with the best connections between Brazil and Europe, and has weekly frequencies departing from 10 Brazilian cities - Belém, Belo Horizonte, Brasília, Fortaleza, Natal, Porto Alegre, Recife, Rio de Janeiro, Salvador and São Paulo. Finally, there are several other flight opportunities, also with stopovers, to reach Brazil or Germany, through Air Europa, Alitalia, Air France, Iberia, British Airways and even Norwegian, which launches in March its flights between London and Rio de05Janeiro, among others that must also make connections in their hubs. Anuncio Internacional 20x14.pdf 1 19/02/19 12:28

We make integrated communication to destinations and hotels in Brazil. Social Media

rougecomunicacao.com.br 18 | MERCADO & EVENTOS | ITB 2019

Press Office

Advertising

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Consulting

ITB 2019 | MERCADO & EVENTOS | 19

GASTRONOMY

Brazil: Culture and Food Diversity Beaches, culture and hospitality. Brazil attracts tourists from all over the world for several reasons, but one in particular presents characteristics that can only be found and felt here: the gastronomy. When the subject is gastronomy, this plurality of colors and flavors becomes even more evident. Marvelous spices, street foods, typical desserts and unique ingredients are part of this cultural mix, which includes European, indigenous and African traditions, making the country a global reference in gastronomy, with options for all tastes. To begin with, Brazil’s most emblematic dish: the famous Feijoada. A stew of beans with beef and pork, makes the dish something indispensable for those who visit the country. All this accompanied by the traditional caipirinha. It’s possible to find the striking features of our cuisine in the northeast of Brazil, a well known region for its beautiful beaches and cultural attractions. Rich in spices and typical home-cooked meal, the region presents dishes that are considered delicacies even for those who live in other regions of Brazil. Among the highlights there’s the Bolo de rolo (swiss roll), a typical Brazilian dessert from the state of Pernambuco, which consists in a sliced cake roll filled with Guava paste, whose flavor goes far beyond what can be explained in a few lines. The Baião de Dois, a dish made with the two main ingredients of the Brazilian diet - rice and beans, cooked together and enhanced with ingredients, such as bacon, cheese, sausage, scrambled eggs (typical of Ceará), as well as crabs, Capote - also known as Guineafowl - and Tapioca, a manioc mass that can be stuffed 20 | MERCADO & EVENTOS | ITB 2019

with sweet and savory ingredients, present in almost every state of the region. But when it comes to flavor, Bahia is the most famous state, for its table full of seasonings, which counts on delicacies like the Bobó de camarão, Moqueca, Vatapá and Acarajé, this last one is recognized an intangible cultural heritage of Brazil. The strong taste of indigenous cuisine are also present in the gastronomy of the northern region of the country, especially in typical fruits with exotic flavors such as Açaí, Pequi, Guava, Cupuaçu, Cajá, Cashew, Graviola, among others, creating an immense supply of juices, desserts and ice creams flavors. The dishes with seafood are also prominent, as the traditional Moqueca and Bobó, a kind of stew with a lot of Brazilian seasoning. Another worshiped food by Brazilians is the barbecue. With different cuts of meat and different types of preparation, the South region of the country stands out in this activity, mainly with the famous smoked ribs, where the meat is cooked in a pit. But in a country well-known for

always welcoming the whole world, we can’t talk about gastronomy without mentioning the influence of immigrants in the cuisine of several Brazilian destinations. The European culture, the chocolates, cheeses and wines attracts tourists that visit the mountains of Rio Grande do Sul and Santa Catarina. International culture can be even more appreciated in São Paulo, where it is possible to find Italian pasta, Portuguese desserts, Japanese and Arab cuisine that are very reminiscent of the food served in the original countries. The state is also famous for its street foods, that suits all tastes, like the popular street market’s Pastel, Coxinhas and Mortadella sandwich. Another highlight is the food of Minas Gerais, a cuisine that reflects the quiet life on the mountains of the state, with meals prepared in a wood stove with the flavors of the countryside (Tutu, Torresmo, Rib, Sausage, beef stew and Brazilian country chicken) accompanied by Cachaça. In Espírito Santo, a good request is the traditional Moqueca Capixaba, made in the famous and traditional clay pots.

Brazil’s most emblematic dish is the famous Feijoada

Acarajé is a typical food from Bahia

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EVENTS

Events and Festivals in Brazil B ra z i l s t a n d s o u t fo r i t s miscegenation and plurality. The country has so many different influences, such as Indigenous, African, European and Asian, that outline the country’s history, about its discovery and colony, as well as its ability to welcome people from from the most different parts of the world. This mixture made the country have different customs, traditions and beliefs, which translate into hundreds of popular festivals and cultural events scattered throughout the country all year-round. There are several music festival and sports events that has been gaining ground in the national calendar, even after the mega-events that happened in the country, which attracted many international tourists. CARNAVAL: FROM THE SAMBADROME TO THE STREETS, FROM CULTURE TO THE SHOW “The year only begins after the carnival” is a classic phrase in Brazil and it reflects how who expected this event is on the national calendar. During five days, the city is taken by people in costumes, confetti and streamers. The carnival occurs in the months of February or March and it must always ends 40 days before the beginning of the Easter. The most popular destination in this period is Rio de Janeiro, with about 1.1 million visitors. The highlight is the Marquês de Sapucaí, where the traditional parades of samba schools take place one after another from 8pm until the morning on Monday and Tuesday of Carnival. In addition, the city also receives more than 500 street parades. Another region famous for its Carnival is the city of Salvador, in 22 | MERCADO & EVENTOS | ITB 2019

Rock in Rio: This year’s festival already confirmed Bon Jovi, Drake, Iron Maiden, Black Eyed Peas and Imagine Dragons in its lineup

Bahia. Electric trios and famous Axé bands gather in the main streets of Salvador to perform its greatest hits. But the biggest street carnival in Brazil happens in the state of Pernambuco, mainly in the cities of Recife, with the traditional Galo da Madrugada and concerts in the central zone, and in Olinda, with the famous giant dolls, honoring celebrities and characters from the popular culture. SÃO JOÃO: ONE OF THE MOST POPULAR CELEBRATION IN THE COUNTRY During the month of June, colored flags made of paper adorn the streets and churches to mark the beggining of the São João Festival, also known as Festa Junina. In

addition to the Carnival, this is one of the biggest popular celebrations in the country, mainly in the Northeast, where the tradition is even stronger. The cultural event takes place at the beginning of the Brazilian winter and allows the celebrants to thank St John, on june 24 and Saint Anthony, on June 13. However, the festival is celebrated the whole month. One of the main festivities takes place in Campina Grande, in the state of Paraíba, considered the largest São João of the World. The event has been held in the city since 1983 and lasts for 30 days. During the period, more than 2 million people visits the place, looking for a night filled with fun, dance performances and delicious food.

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NORTHEAST Photo: Marco Ankosqui

Pajuçara is the most famous beach in Maceió

ALAGOAS With 235km of coastline, the state of Alagoas can be considered the Brazilian Caribbean due to its green and blue crystalline water. The capital Maceió, besides having beautiful beaches, was also considered the capital of culture once and has countless cultural events and more than 15 museums. The natural pools of the Coral Coast in the north side of the state, the historical center of Marechal Deodoro and the São Francisco River Delta in Piaçabuçu are some other must-see destinations in the state.

24 | MERCADO & EVENTOS | ITB 2019

NORTHEAST museums, besides hosting multiple cultural events and making a huge success with its craft fairs. Another place that is worth mentioning is the 34km² lagoon of Mangaba, where the lagoon water meets the ocean and makes the landscape unforgettable.

has a great infrastructure with hotels, restaurants and many leisures options to welcome tourists. MARECHAL DEODORO The old capital of Alagoas is the home of Praia do Francês, a place very visited by surfers and adventure tourists. However, Marechal Deodoro is famous for its historic center, which contains colonial architecture, museums and churches listed as cultural cultural patrimonies. In addition, there is the Marechal Deodoro da Fonseca Museum, where documents and belongings of the first president of Brazil can be found. The city has excellent tourist facilities such as hotel, restaurants and bars and is a must go destination for those in Alagoas. Photo: Marco Ankosqui

CORAL COAST Located at the north side of the state, the Coral Coast has 130km of soft sand beaches, crystalline seas and reefs. The region that goes from Paripueira to Maragogi is an environmental protection area and has the second largest coral reef in the world. The whole place is full of impressive natural swimming pools with clear water suitable for diving and observing the marine life. Maragogi is the second most visited destination in the state and

Photo: Marco Ankosqui

MACEIÓ The capital of the state is famous for having the most beautiful beachfront of the country, according to many people. In fact, the whole city enchants by its beautiful beaches. The average temperature is between 25 and 29 degrees, which makes Maceió even more attractive for those who wants to visit amazing beaches like the deserted beach of Ipioca or Pajuçara Beach, which has some of the most dazzling natural pools in the world. The city also has a huge variety of cuisine, with options for all tastes, from seafood to the traditional tapioca. Praia do Verde is a great destination for those who like to play sports such as SUP, surfing, windsurf and diving. The city was once considered the capital of culture and has several

Photo: Marco Ankosqui

The Maceió Craft Market is a success among tourists who are looking for souvenirs from the city

Named after the first president of Brazil, Marechal Deodoro has a museum with personal objects by Deodoro da Fonseca

SERVICE CAPITAL: MACEIÓ Praia do Francês is located in Marechal Deodoro and attracts surfers and water sports enthusiasts

SITE: TURISMOALAGOAS.COM

ITB 2019 | MERCADO & EVENTOS | 25

Photo:João Ramos da Bahiatursa

NORTHEAST

Porto Seguro is already a consolidated destination, with beautiful beaches and great hotel infrastructure

Photo: Marcio Filho - MTur

The Farol da Barra is one of the most touristic places in Bahia

The upper and lower city, Lacerda Elevator, Mercado Modelo and All Saints’ Bay in one picture

BAHIA Bahia is one of the largest and most complete tourist centers in Brazil. Located in the Northeast region of the country, Bahia boasts the longest coastline in Brazil, with exactly 932 kilometers, and reserves to tourists an infinity of natural, cultural and gastronomic attractions, that are part of the living history of a destination that once had Salvador as the capital of Brazil. Governors, mayors and secretaries usually say that there is a Bahia for each person, because of the cultural and tourist diversity. There are more than 1,200 kilometers of coast and almost 300 beaches, history, hotel infrastructure, nice food, extreme sports, lively environments and the local people, who are always happy, with an open smile to the tourists. 26 | MERCADO & EVENTOS | ITB 2019

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the neighborhood of Barra. The beach begins next to the Fort of Santo Antônio da Barra, known as Farol da Barra, where the Nautical Museum of Bahia is located, and extends itself to the Morro do Cristo, where there is an image of Christ the Redeemer. Almost 600 km from the capital, there is Porto Seguro and Costa do Descobrimento. This part of the south coast, has beautiful beaches, some already popular and some unexplored beaches. Porto Seguro is a city already consolidated in national and international tourism, but it’s worth the experience for those who have never been there or for those who intend to go again. Another great place is Chapada Diamantina, a region full of mountains protected by the Chapada Diamantina National Park, where almost all the rivers basin, such

Photo: Marcio Filho - MTur

ATTRACTIVE Bahia is the kind of place that we enjoy endlessly. And we start our trip through Salvador. The capital of Bahia is considered historic and maintain buildings and monuments that takes us to the rich past of Brazil. Although there are dozens of attractions nearby, such as the Elevador Lacerda, which connects the upper city to the lower city, and the Central Market, where it is hard to leave without buying anything, the highlight attraction is the Pelourinho, which has a colonial baroque architectural set preserved and is a world heritage site. Going to Bahia and not going to Pelourinho is like going to the butcher shop and not buying meat. Immerse yourself in history and have fun. Another tourist attraction that is almost mandatory is the Farol da Barra, a lighthouse located in

Photo: José Carlos Almeida - Prefeitura de Camaçari

NORTHEAST

Guarajuba beach, located in Camaçari

as Paraguaçu, Jacuípe and Rio de Contas, are born. Chapada is a paradise for those who are into ecotourism and adventure tourism. CAMAÇARI Bahia’s coastline is so extensive that sometimes natural paradises end up not having their true and deserved prominence in the pages of national tourism. In addition to all its industrial wealth, the city of Camaçari - Bahia, still reserves great surprises for nature enthusiasts and beach lovers. The destination has Parque das Dunas and the Mirante do Cruzeiro, protected springs of the four main water basins responsible for water supply throughout the Metropolitan Region of Salvador and more than 42km of paradisiacal beaches. Camaçari still boasts the Tamar project for the conservation of sea turtles. The highlight is the Guarajuba Beach, which has a complete hotel infrastructure, restaurants and bars. The beach is considered one of the main tourist attractions of Camaçari, any time of the day, due to the crystal clear water, soft white sand and bustling bars of the region. SERVICE CAPITAL: SALVADOR

Pelourinho is a historical place with all its colonial baroque Brazilian architecture

28 | MERCADO & EVENTOS | ITB 2019

SITE: BAHIATURSA.BA.GOV.BR

TOURISM BUSINESS & CONTENT https://en.festurisgramado.com/

November 7th to 10th, 2019 ITB 2019 | MERCADO & EVENTOS | 29

NORTHEAST Photo: Jade Queiroz

The Beira-Mar Avenue is one of the main attractions of Fortaleza. During the night, it is possible to buy souvenirs at the handicraft fairs and prove typical Cearรก foods, such as the famous crab. Photo: Jade Queiroz

Morro Branco Beach is known for the diverse colorations of its sands and has already served as stage for some television productions.

CEARร Known as the Land of light and humor, the State of Cearรก delights in its diversity. In the Northeast Region, the destination has 573 kilometers of beach and receives more than 3 million tourists per year. Dunes, cliffs, paradisiacal scenery, crystalline waters, mega tents that work as beach clubs, resorts and sports such as kitesurf and windsurfing mark the coast of Cearรก. The great connectivity of the state is also a positive feature. A new hub connecting the capital Fortaleza to Paris and Amsterdam was inaugurated in May 2018, in a historical partnership between the Brazilian airline Gol and Air France-KLM. The new direct flight has attracted even more foreigners to the state. 30 | MERCADO & EVENTOS | ITB 2019

NORTHEAST

Iracema Beach

MORRO BRANCO The city of Beberibe, east coast of Ceará, is the home of the stunning Morro Branco Beach, where several Brazilian soap operas were recorded. The spetacular landscape is certainly the most attractive thing on the beach, which in addi-

tion to having dunes, also concentrates the National Monument of the Cliffs. In a walking tour through the Labyrinth of the Cliffs you can see the different sand colorings, which are used in the work of silicography (art of drawing with sand in glass bottles). Photo: Jade Queiroz

BEACH PARK Located in the county of Aquiraz, approximately 40 minutes from Fortaleza, Beach Park is the ideal tour for those seeking leisure and adrenaline. The water park has more than 18 attractions for all ages, from the most radical for adventurous tourists to the lightest ones for those who prefer to relax. Among the most radical attractions in the water complex, it’s the Insano, a 41-meter high waterslide that is listed in the Guinness World Records as the fastest slide in the world, reaching about 105 kilometers per hour.

The English Bridge or metal bridge ensures the best sunset views. Located on Praia de Iracema, the bridge has kiosks and benches to enjoy the scenery. Photo: MTur

FORTALEZA With more than 2.5 million inhabitants, the capital of Ceará has a great diversity of attractions for all audiences. With trendy beaches, comedy shows, handicraft fairs, theater plays and an excellent gastronomy, the destination is a great option for those who want to relax on the beach in the morning and then enjoy the active nightlife of the city. Very well located in the heart of Fortaleza, the turquoise color of the water and the sunset seen from the Ingleses bridge are the biggest attractions of Praia de Iracema, one of the most famous beaches in the capital. The neighborhood is also the house of the trendiest bars and nightclubs across the state. The Pirata Bar, a forró nightclub considered by The New York Times as “The Craziest Monday in the World”, is a perfect example. The establishment, which has a pirate themed decoration and typical northeastern presentations, only opens on Monday nights and receives an average of three thousand people per party.

SERVICE CAPITAL: FORTALEZA SITE: CEARA.GOV.BR/TURISMO

Considered to be the best water park in Latin America, the Beach Park complex has more than 20.000m², including the water park area, three resorts and a hotel.

ITB 2019 | MERCADO & EVENTOS | 31

NORTHEAST Photo: Bruno Lima

The “Dois Irmãos” hill, located on the beach Cacimba do Padre, is one of the most famous postcards of the Island of Noronha. Photo: Bruno Lima

The ‘Recife Antigo’ neighborhood is part of the historical center of the city and is inserted in the Cultural Tourist Complex of Recife and Olinda.

PERNAMBUCO Cradle of artistic manifestations like the musical rhythms Frevo and Maracatu, Pernambuco was the first economic center of Brazil, with the extraction of ‘Pau-Brasil’, the tree that gave name to the Country. Known by its rich culture and enchanting beaches, the State summarizes the northeastern philosophy. There are 187 km of beaches that offers all types of activity, from a bike ride on the boardwalk or diving in the crystal clear waters with rich marine life. 32 | MERCADO & EVENTOS | ITB 2019

NORTHEAST se of baroque architecture and learn more about the history of the capital of Pernambuco.

Recife’s Carnival is considered one of the best and most popular in Brazil and in the world. It’s marked by the presence of the typical musical rhythm and dance known as Frevo and by the famous giant dolls. Photo: MTur

Porto de Galinhas is full of natural pools with crystal clear water, that allow us to observe the abundant corals and the marine life present in the destination.

Fernando de Noronha is considered one of the best places in the world to go scuba diving. In addition to several marine species, there are at least three ships wrecked in Noronha, which makes the experience even more exciting.

cife, also known as “The Brazilian Venice”. The state is filled with islands, mangroves and peninsulas and attracts tourists from all over the world. In addition to the clear and warm water beaches, the festivities and historical and cultural movements are also strong points of tourism in Recife. The carnival of Recife is considered one of the biggest and most famous in the country and is marked by the characteristic Olinda dolls and for having the biggest street carnival block in the world according to the Guinness Book of 1995, known as “Galo Da Madrugada”. In the neighborhood of Recife Antigo, it’s possible to have a glimp-

PORTO DE GALINHAS Considered to be the best Brazilian beach for ten consecutive years by the Viagem & Turismo magazine, Porto de Galinhas, located at the county of Ipojuca in Pernambuco is composed of natural pools, formed between corals and reefs and by the presence of colored sailboats. It’s possible to dive among the fish that can be seen due to the clear color of the water, that’s why the region is often frequented by tourists and divers of different nationalities. The downtown is also a great option to enjoy the nightlife, with many restaurants with live music and some souvenir stores. FERNANDO DE NORONHA Declared as a World Heritage by Unesco, Fernando de Noronha is a Brazilian archipelago of the state of Pernambuco. Formed by 21 islands, islets and cliffs, the destination is considered a true paradise. The chain of islands is in the top ten most welcoming places in the World according to Booking.com. The kindness of the local people and the privacy of the destination certainly contributes for making the visitor’s experience unique and special. With a well-preserved nature, beaches with crystal clear water and white sands, the place attracts divers and surfers from all over the world. It is also possible to observe the marine life of different species such as turtles, sharks and even dolphins on the several beaches of Noronha. You can get around in the island by renting a buggy, taking a taxi or using the local bus. SERVICE CAPITAL: RECIFE SITE: SETUR.PE.GOV.BR

ITB 2019 | MERCADO & EVENTOS | 33

NORTHEAST Photo: Alexis Regis MTur

Natal has several lively urban beaches Photo: Ney Douglas MTur

The capital Natal, founded in the 16th century, despite being smaller than the other capitals of the Northeast, is a real charming place

RIO GRANDE DO NORTE When the tourist decides to go to Rio Grande do Norte to visit its beautiful beaches with silky-soft white sand and nearly Caribbean waters, it doesnâ&#x20AC;&#x2122;t imagine that it will also find amazing cliffs, dunes and gigantic coconut palms, which enchant even the most exigent travellers . It is currently one of the most popular destinations in the Northeast and offers everything you need for a very relaxing vacation. The capital Natal, founded in the 16th century, despite being smaller than other capitals of the Northeast, is a real charming place. Well-developed, it has good hotel infrastructure, luxurious landscapes and a privileged cultural wealth. 34 | MERCADO & EVENTOS | ITB 2019

NORTHEAST ATTRACTIONS The geography of Rio Grande do Norte is extremely peculiar. There are mountains, caves, dunes, cliffs, beaches and waterfalls that spreads throughout the territory. It’s difficult to find time to visit so many beaches and tourist at-

tractions. Besides Natal, destinations such as the city of Mossoró, Praia de Pipa (Pipa Beach), the Dunes of Genipabu and Maracajaú, are also very popular. Genipabu, for example, is located in the municipality of Extremoz, 25 kilometers away

from Natal. The fun is guaranteed with the “esquibunda” , a sport in which a person slides the dunes with a wooden board directly to the lagoon of Genipabu, that has dark turquoise blue waters. Praia do Amor is located in Tibau do Sul, in the state of Rio Grande do Norte, Photo: Alex Regis MTur

Photo: Vlademir Alexandre MTur

Forte dos Reis Magos

São Miguel do Gostoso is considered one of the best spots in the world for kite and windsurfing Photo: Ney Douglas MTur

Genipabu is located at Extremoz county, 25km away from Natal

Brazil. It is close to the Pipa Beach and Praia dos Afogados and is considered an excellent location for surfing. The name of the beach, which is isolated by high cliffs, comes from a large, heart-shaped cliff. For those who are looking for a more cultural itinerary, it is possible to learn about the history of Natal at Forte dos Reis Magos, a tourist and historical landmark that holds a great heritage over the city’s history

and foundation. Open for visitation, with an architecture full of concept, the Forte dos Reis Magos has a magnificent view. The Forte dos Reis Magos, which has the shape of a star, suffered an attack by the Dutch in 1633. They dominated the region until 1654, when the Portuguese took control again. 120 kilometers away from Natal, there is São Miguel do Gostoso, a beach considered as one of the best spots in the

world for kite and windsurfing, whose season runs from September to March. Although it doesn’t have calm and transparent waters due to its strong winds, São Miguel do Gostoso is perfect for sports activities, horseback riding on the beach and even Stand-Up Paddle in the lagoon of a local hostel. SERVICE CAPITAL: NATAL SITE: NATALBRASIL.TUR.BR

ITB 2019 | MERCADO & EVENTOS | 35

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SOUTHEAST Photo: Alexandre Macieira - Riotur

RIO DE JANEIRO Photo: Luciola Vilella - MTur

Christ the Redeemer, open arms over Guanabara

Copacabana Beach is known worldwide as Little Princess of the Sea

Properly named as Cidade Maravilhosa (Wonderful City), the city of Rio de Janeiro is considered the great gateway for foreigners who are vacationing in Brazil. Just 45 minutes by plane from Sao Paulo, the financial heart and main hub of the country, Rio ends up enchanting even the most picky tourists. With an immense rock formation covered by Atlantic Forest and an amazing coastline, the city is more than prepared to receive tourists. Stage of the 2014 World Cup Final and the 2016 Olympics, Rio has countless cultural and natural attractions that awaken the passion for the carioca way of life. A vibrant and joyful destination that welcomes you with open arms. 38 | MERCADO & EVENTOS | ITB 2019

SOUTHEAST Photo: Alexandre Macieira Riotur

The City of Rock Sports Complex at the Olympic Park, a legacy equipment for the city, will be back this year

Shopping, considered one of the largest shopping malls in Latin America (in number of stores). The neighborhood alone has more cinemas than the whole state of Rio de Janeiro and, in the past couple years, has gained a large hotel chain since the city hosted the 2016 Olympic Games. It is also wor-

th to stroll through the facilities of the Olympic Park, which is always open to the public, to know the places where several athletes made history. If you have time, go a little further and get to know Grumari and Reserva beach, two “hidden” paradises in the west zone of the city. Photo: Alexandre Macieira - Riotur

There are really no shortage of attractions to visit in Rio de Janeiro. Beautiful by nature, the state holds regions like Costa Verde (Green Coast) and Região dos Lagos (Lakes Region), that reserves dazzling discoveries. But the highlights are in the capital: Christ the Redeemer, for example, located at the top of the Corcovado hill, 709 meters above sea level, in the Tijuca National Park, is an unique attraction. Besides knowing the grandiose monument, you can also enjoy one of the most beautiful landscape in Rio de Janeiro. In 2007, it was informally elected as one of the seven wonders of the modern world, which aroused the desire of many tourists to visit the attraction inaugurated on October 12, 1931. Another must see is Morro da Urca and The Sugarloaf Mountain. If you take a cable car ride, you’ll have another chance to see Rio de Janeiro from an unprecedented angle. Copacabana Beach, known for its famous promenade that simulates the waves, is considered one of the most famous beaches in the world. Also known as “Princesinha do Mar” (Little Princess of the Sea), Copacabana is another postcard from Rio de Janeiro. Not only for the beach and the development of the neighborhood, but also for hosting historical events such as New Year’s Eve, which brings together more than two million people in the sands of the beach to enjoy the turn of the year. Barra da Tijuca is also a highlight of the city, a unique neighborhood in Rio de Janeiro, with 17 km of beaches, several hotels, malls, theaters, among other attractions. This is where the Village Mall, the most luxurious mall in Rio de Janeiro, is located, as well as Barra

SERVICE CAPITAL: RIO DE JANEIRO The cableway and Morro da Urca seen from the Sugarloaf Mountain

SITE: VISIT.RIO

ITB 2019 | MERCADO & EVENTOS | 39

Photo: Camila Thomazette

SOUTHEAST

Berrine Avenue

SÃO PAULO Holder of the largest industrial park and the largest economic production in South America, São Paulo is the richest and the most populous Brazilian state. Bordering with the states of Minas Gerais, Rio de Janeiro, Paraná and Mato Grosso do Sul, it has a coastline of 622 km bathed by the Atlantic Ocean. Its capital, São Paulo, has housed migrants and immigrants from many parts, becoming the country’s economic center and home to the diversity. The plurality is clear in the metropolis, bringing entertainment options to suit all tastes at any time. 40 | MERCADO & EVENTOS | ITB 2019

SOUTHEAST Photo: Camila Thomazette

FROM DAY TO NIGHT From hip-hop to samba, São Paulo is one of the best cities in the world for those who do not like to go home early. There are many bars, nightclubs and alternative spaces across the city. A precise destination - and one of the most classic - is Rua Augusta. The street, that has an intersection with the famous Paulista Avenue, is taken by the commerce during the day: the outstanding (and charming) galleries own stores that goes from the ordinary to the unique. Even going to the hair salon can be quite an experience (the Retro Hair, for example, takes you back to the 50’s/60’s). When the stores closes their doors, the lights comes on and the scenery changes completely. You can choose to enjoy a molecular drink at the Lab Club or get to know Beco 203 (a club originally

Santa Ifigênia viaduct

from Porto Alegre). You can even attend to an eccentric party at a hair salon called Circus Hair. The street houses the most varied clubs, with completely different schedules depending on the day of the week. You can chose to Photo: Camila Thomazette

Photo: Camila Thomazette

A 24-hour bakery, Panetteria ZN is very popular at dawn. One of the most requested dishes is the famous 1 kilo Coxinha

Augusta Street is home to the Circus Hair, a beauty salon during the day and a ballroom at night Photo: Camila Thomazette

listen to indie music on Friday or k-pop on Saturday. Despite all the diversity, the plurality of São Paulo is far from ending at Baixo Augusta: The neighborhood of Bixiga is known as the Broadway Paulistana. Every Friday, the block hosts the well-known Samba da Treze, that starts at 8pm and ends at dawn. The most bohemian part of São Paulo also offers rock, jazz, forró and even tarantela options for those who want to try different styles. If you are into pop and indie, you can enjoy a happy hour at Alberta #3, named after Bob Dylan’s song. If you don’t like the excitement but want to enjoy the nightlife anyway, you can check out the bakeries. They are very praised in the city and the menu options suits all tastes. The Bela Paulista has a wide variety in its 24 hour buffet, while the Panetteria ZN is very famous for its 1 kilo coxinha. Another must-see spot is the Estadão Bar e Lanches with its renowned pork sandwich. There is always a great option opened at dawn in São Paulo. SERVICE CAPITAL: SÃO PAULO

Located at the central zone of São Paulo, Alberta #3 hosts several parties of different musical styles

SITE: TURISMO.SP.GOV.BR

ITB 2019 | MERCADO & EVENTOS | 41

SOUTHEAST

Photo: Efrain Davila-Sectur Ilhabela

Protected by Hunting & Fishing rules & regulations, Ilha das Cabras is one of the most visited places in Ilhabela by amateur and professional divers

Photo: Efrain Davila-Sectur Ilhabela

ILHABELA

In the middle of two rivers, the beach of Jabaquara has one of the most beautiful and paradisiacal landscapes of the island

Photo: Aurelio Rufo-Sectur Ilhabela

Photo: Marco Yamin-Sectur Ilhabela

Inaugurated in 1806, the Igreja Matriz Nossa Senhora d`Ajuda e Bom Sucesso is one of the most visited destination in Ilhabela

The International Sailing Competition takes place annually in the seas of Ilhabela and transform the landscape of the region

Located in São Paulo’s north coast, Ilhabela is a paradise with 130km of coastline, clear water beaches, waterfalls and a preserved Atlantic forest. Praia do Julião is known for its calm sea and for being a very wooded place. Prainha do Julião is the home of a bar that was once voted as the best of the north coast of São Paulo. Whoever visits Praia do Curral will find a casual and lively atmosphere. Teenagers and adults liven up the beach with music and parties. Those who prefer a more relaxing environment should visit Veloso Beach, with clean and clear waters, it is ideal for diving and is also a good option for those who want to enjoy the day resting and

sunbathing. Those who like to play sports such as sailing, surfing, windsurfing and kite surfing must visit Armação Beach. There is a water sports school there, as well as kiosks for renting clothes and surfboards. Jabaquara Beach has a difficult access, but is worth visiting. One of the streams that cuts the beach forms a freshwater lagoon in the middle of the sand, transforming the landscape into a unique scenery. Bonete Beach was once considered one of the Ten Most Beautiful Beaches in the World. The beach is visited by tourists from all over the world and by surfers because of its tubular waves, however, the access to the beach

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is made by a four hour trail, so you better be prepared for the walk. The island also has 360 incredible waterfalls, 30 of them are open to the public. The waterfall of Paquetá is one of the most beautiful and visited by tourists. The first two stops have crystalline water wells and the third has a fall often used as a toboggan by tourists. Some other waterfalls worth visiting are the Toca waterfall, this one is paid because it’s on private property. Besides enjoying the waterfalls, the visitors can also try the local sugarcane liquor. And the Poço Fundo waterfall, that has beautiful and cold natural pools and is also known as “bonet air conditioning”.

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SOUTHEAST Photo: Belotur

MINAS GERAIS Alameda Travessia in Liberdade Square is a beautiful place to take pictures and relax while enjoying the view Photo: Belotur

Capitólio is one of the most popular destinations in Brazil and attracts mainly adventure tourists.

Located in the Southeast region of Brazil, the state of Minas Gerais is famous for its religious manifestations, colonial architecture and typical countryside gastronomy. The land of coffee and ‘pão de queijo’ is also rich in history, leaving the culture and various artistic productions as its main legacy. The cities are filled with churches and luxurious colonial constructions.

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SOUTHEAST Photo: Belotur

BELO HORIZONTE The capital Belo Horizonte has several attractions, such as cultural walks, museums, parks, nice restaurants and many bars. Located in a mountainous region, the bohemian capital is home to the Architectural Complex of Pampulha, designed by the famous Oscar Niemeyer. The Complex includes a group of monuments, built around the Pampulha Lagoon, which mixes art, history and architecture and is consi-

The church of San Franscisco de Assis is located on the Architectural Complex of Pampulha and it’s one of the city postcards.

dered a World Cultural Heritage Site by Unesco. In addition, Belo Horizonte also offers the tourists the possibility of visiting 16 institutions composed of museums, centres of culture and education during the Liberdade Tour. The Liberdade Square Tour was inaugurated in 2010 and operates under the management of the State Institute of Historic and Artistic Heritage of Minas Gerais (Iepha / MG).

Photo: Belotur

Photo: MTur

Ouro Preto is filled with amazing colonial buildings, gold-plated churches and historical squares such as Tiradentes Square.

Alameda Travessia in Liberdade Square is a beautiful place to take pictures and relax while enjoying the view

CAPITÓLIO A landscape full of canyons that can reach over 70 meters, waterfalls, lakes and caves, is what makes Capitólio one of the most beautiful and interesting cities of Minas Gerais. The Lagoa Azul Waterfall attracts several tourists due to its transparent water lake, two waterfalls and the presence of a floating bar that offers a great happy hour at the spot. It is also possible to navigate through the canyons of the Furna dam by

motorboats and schooners and appreciate the incredible view. It is the ideal destination for ecotourism tourists since the city is full of natural pools and waterfalls, and also offers several adventure attractions such as trekking, abseiling, mountain biking, canoeing and so on. SERVICE CAPITAL: BELO HORIZONTE SITE: TURISMO.MG.GOV.BR

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SOUTHEAST Photo: Vitor Jubini

Inaugurated in 1989, the Terceira Ponte connects Vitoria and Vilha Vela and is considered one of the state postcards Photo: Argeone Herbst

The 3,100 acres of Pedra Azul State Park are protected by law. The name of the park originates from a stone that changes color 36 times a day

ESPÍRITO SANTO Located in the Southeast region of Brazil, Espírito Santo is the fourth smallest state in the country. The capital, Vitória, has already been considered the second best city to live in Brazil by UN. The state is bathed by the Atlantic Ocean and has beautiful beaches with blue and green water, as well as waterfalls and several cultural options and an unmissable gastronomy. The Pedra Azul State Park, located in Domingos Martins, is an ideal place for those who enjoy a quiet nature walk.

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SOUTHEAST Photo: Vitor Jubini

The Anchieta Palace is one of the oldest government headquarters in Brazil

DOMINGOS MARTINS AND VENDA NOVA DO IMIGRANTE Pedra Azul State Park is located in Domingos Martins, a municipality that is only 42km away from Vitória and is very visited by tou-

Photo: Vitor Jubini

Next to a noble neighborhood of Vitoria, Praia do Canto has many leisure options, among bars, restaurants, stores, coffee shops and nightclubs

rists that are into adventure and ecotourism. The park has waterfalls, natural pools, hiking trails and is ideal for rafting and abseiling. The visits are made only with local guides and must be scheduled at least 24 hours earlier. Close to Domingo Martins, Venda Nova do Imigrante is known for the strong influence of Italian culture and for the annually Polenta Festival, which has attractions such as dances, music and typical foods of the European country. The city is very cozy and has several colonial style houses and a charming landscape, ideal for those who want to relax and enjoy the holidays in a peaceful place.

Photo: Vitor Jubini

VITÓRIA Located in Vitoria, the state capital, Praia de Camburi is the most lively and famous beach in the city. With an infrastructure to receive visitors, the beach is surrounded by hotels and restaurants for all tastes. Praia do Canto has several bars and restaurants and is ideal for those who wants to enjoy the night on the beach. But the capital has more than beaches to offer. The historical center of Vitoria is one of the oldest in the country and is a must-see for anyone going to the city. The Palacio Anchieta, the current headquarters of the state government and the Convent of Nossa Senhora da Penha, located in Vila Velha, are two of the main tourist attractions of the city.

Built in 1918 and listed by the Ministry of Culture in 1984, the Metropolitan Cathedral of Victoria is one of the landmarks of the city

SERVICE CAPITAL: VITÓRIA SITE: SETUR.ES.GOV.BR

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NORTH Photo: Ana Claudia Jatahy - MTUR

The encounter of the rivers Rio Negro and Solimões is a must-see attraction in Manaus

AMAZONAS The Amazon is the largest state in Brazil. It has more than 1.5 million km² and occupies more than 18% of the national territory. It is also the country’s most preserved state, with 98% of its original forest cover. The Amazon is bathed by the Amazon basin, which accounts for approximately 20% of the planet’s fresh water. Nature tourism is the main attraction of the itineraries. Cultural life is also intense and expresses the joy of the people and the roots of the regional folklore.

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NORTH Photo: Ana Claudia Jatahy - MTUR

Craftwork is one of the richest cultural demonstrations that exists in the Amazon state Photo: Ana Claudia Jatahy - MTUR

Meeting with the pink Boto is the main attraction of Novo Airã

cape, allowing the tourist to experience the forest during dry and flood seasons. Hiking in the woods, canoeing, bird watching and the beauty of nature are some of the local attractions. In Novo Airão, a municipality in the Metropolitan Region of Manaus, there is Anavilhanas

Photo: Ana Claudia Jatahy - MTUR

Amazonas has a surprising cultural diversity, especially for its characteristics inherited from Africans and Europeans. You can observe all the diversity in the Folklore Festival of Parintins, with the Bumbá’s duel, in a party full of colors, sounds and rhythms, where the rich Amazonian mythology turns into song lyrics and choreographies. The culture also manifests itself in handicrafts, in which raw materials extracted in a sustainable way from the Amazonian Forest are transformed into utilitarian and decorative objects. In the tourism field, the state stands out for nature activities and ecotourism. The visitor has the opportunity to know, learn and value the importance of the rainforest and the people who live there - who are mainly responsible for its conservation. Ecotourism can be practiced in the Amazon during the whole year, because the seasonality that occurs in the floodplain forest, where the communities live, offers two beautiful lands-

National Park, one of the largest river archipelagos in the world, with more than 400 islands, lakes, creeks and streams. The main tourist attraction is the encounter with the amazing boto cor-de-rosa, a pink dolphin. Another great spot is Barcelos, a county 405 km away from Manaus. The place is one of the main destinations for sport fishing in the country. For those who stay in the capital, the tip is to visit the Amazonas Theater, one of the main postcards of the city. The beautiful 17th century monument offers guided tours but the visitor can also buy tickets to watch an available play. Another tip is to see the encounter of the rivers Rio Negro and Solimões; and for those who enjoy sun and sea, Praia de Ponta Negra is the most famous beach in the city.

SERVICE CAPITAL: MANAUS The Teatro Amazonas, built in 1896, is one of the main theaters in Brazil

SITE: AMAZONASTUR.AM.GOV.BR

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NORTH Photo: Bruna Brandão - MTUR

Ver-o-Peso market in Belém represents all the cultural wealth of the Paraenses

PARÁ The nature was generous with the state of Pará and its tourism. The state holds 50% of all Amazon’s natural wealth. Pará is privileged for its diversity of rivers, beaches, forests, flooded fields, rich fauna and flora that makes the Amazon an unique region in the world. Each tourist region has different characteristics that forms a mosaic of ways of relating and experiencing these elements.

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NORTH Photo: Tiago Silveira - MTUR

Alter do Chão is the ideal place to appreciate the nature

Culture, nature and history make the state one of the most diverse in Brazil. From beaches to forests, from urban centers to indigenous communities, Pará is a joyful and lively state. Its vast cultural heritage is the result of the encounter of Portuguese settlers, African American and indigenous people. The most authentic gastronomy of the Country emerged from this racial mixing, portrayed by the duck in the Tucupi, the Maniçoba, and the Tacacá; as well as the religious manifestations, represented by the Círio de Nazaré, the Marujada, the Círio Noturno de Santo Antônio and the Çairé. Other unforgettable experiences are scattered throughout the state. There are many popular festivals that 52 | MERCADO & EVENTOS | ITB 2019

Foto: Bruna Brandão - MTUR

Photo: Bruna Brandão - MTUR

The Carimbó festival mixes regional gastronomy, music presentations and people from all over the world

Basilica de Nazaré, where the Círio de Nazaré takes place, one of the largest religious manifestations in the world

thrills the inhabitants and the visitors. In Santarém, there is the festival of Boto; in Juruti, the festival of the Tribes; in Marapanim, the festival of Carimbó. That’s why the Paraense are known as one of the most festive people in Brazil. Pará’s history begins in Belém, its capital. The Historical Center of Belém is a great reference of the cultural heritage of Pará, concentrated in the neighborhood of Cidade Velha, where the main tourist attractions are located. Currently, the historical center is the stage of artistic performances and has an intense movement in the bars and restaurants. One of the most known Belém postcard is the Ver-o-Peso market, which represents all

the cultural wealth of the Paraenses. All the ingredients of the rich cuisine of Pará can be found in Ver-o-Peso. The place is a listed heritage and was inaugurated in 1901. For those who enjoy the nature, the village of Alter do Chão has one of the most beautiful beaches in the Country. An ideal place to appreciate the nature, sunbathe, dive in the cold waters of the river and practice outdoor activities such as boat trips and forest walks. SERVICE CAPITAL: BELÉM SITE: SETUR.PA.GOV.BR

NORTH Photo: Flávio André - MTUR

The Sucuri river has crystal clear water and the visibility is excellent to see the great diversity of fish

MATO GROSSO DO SUL Photo: Flávio André - MTUR

Aerial photo of the capital Campo Grande and Lago do Amor

Mato Grosso do Sul is a region blessed by the nature. Pantanal is one of the largest sediment plains and the largest floodplain in the world and has 65% of its territory in the state. It presents a rare and beautiful fauna and flora, influenced by four great biomes. The Pantanal was recognized by Unesco in 2000 as a Biosphere Reserve and as one of the most exuberant and diverse natural reserves on Earth.

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NORTH Photo: Flávio André - MTUR

Pantanal, one of the largest sediment plains and the largest floodplain in the world, has approximately 140 thousand km², most of it belonging to the state of Mato Grosso do Sul. It presents an abundant fauna and flora of rare beauty, influenced by four large biomes: Amazon, Cerrado, Chaco and Atlantic Forest that extends to the Region of Serra da Bodoquena. Walking through Pantanal is an adventure. It doesn’t matter if you are in tour, riding a horse, in a 4x4, down in the water visiting landscapes full of flowers and marvelous plants, relaxing with the sunset, wondering around the city, or enjoying the delicious regional culinary. Sightseeing through the hills of Pantanal, the tourist will delight itself with the diversity from the region. It is a paradise for wildlife observers and photographers, 54 | MERCADO & EVENTOS | ITB 2019

since it’s home to 230 species of fish, 650 types of birds, 80 species of mammals and 50 of reptiles. The Pantanal is one of the most popular Brazilian destinations for national and international tourism. Ecotourism, sport fishing and cultural and adventure tourism are also some of the highlights of the place. Bonito is the main tourist town in Serra da Bodoquena. The tourism is the leading activity of the region and it’s in a constant evolution, interfering minimally in the nature. Among the attractions of the destination, there is Barra de Sucuri, where you can find a huge river with a great diversity of fish and several underwater gardens. The cave of Lagoa Azul is a famous blue water lagoon with more than 80m deep. Due to its beauty and fragility, the cave area was transformed into a Natural Monument, ensuring its preservation.

Photo: Flávio André - MTUR

Diving in the rivers and waterfalls are must-see attractions in Bonito

Pantanal wildlife has 650 species of birds, such as the Arara Azul

SERVICE CAPITAL: CAMPO GRANDE SITE: TURISMO.MS.GOV.BR

MIDWEST Photo: Roberto Castro - MTUR

Palรกcio da Alvorada is the official residence of the President of Brazil Photo: Roberto Castro - MTUR

The Three Powers Square houses the headquarters of the three powers, the Palรกcio do Planalto, the National Congress and the Supreme Federal Court

DISTRITO FEDERAL Similar buildings, wide and tree-lined streets, parks and sectors designed for the well-being of the population and visitors. This is Brasilia, a city designed to be the capital of Brazil, which holds a series of attractions for tourists and its inhabitants. The city, considered a World Cultural Heritage by Unesco, invites you to an amazing tour, where many areas were designed by the masters of architecture and urbanism, such as Oscar Niemeyer and Lucio Costa.

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MIDWEST Photo: Roberto Castro - MTUR

Brasilia went from being a demographic void in the 50’s to become, in only five decades, the country’s sixth largest city. The conception of the city, a modern site considered a Cultural Heritage of Humanity by Unesco, invites you to an amazing tour. The monuments of Brasilia are unique and arranged to form an open-air museum, and inside of the buildings, art pieces of renowned artists. Most public buildings can be visited on specific days and times. The Palácio do Itamaraty has famous paintings and sculptures signed by Sérgio Camargo, Rubem Valentim, Alfredo Volpi and Bruno Giorgi. The Palacio do Planalto (official workplace of the President of Brazil) has some pieces that were created exclusively to decorate the place, like the tapestry ‘Músicos’, by Di Cavalcanti. The palace also has fancy furniture, porcelains from the East India Companies and 18th century Portuguese silverware. Oscar Niemeyer has designed, throughout his 104 years,

The TV Tower is one of the main monuments in Brasilia and was designed by the architect and urbanist

countless works. In Distrito Federal, at least 80 buildings carries his signature. The highlights are the palaces of Alvorada, Planalto, Itamaraty and Justiça; the National Congress, the Supreme Federal Court, Superior Court of Justice, Superior Electoral Court and Superior Labor Court. The architect also designed the Cathedral and the buildings of the Cultural Complex of the Republic, Esplanada dos Ministérios (Esplanade of Minis-

tries), among many others. It is a great opportunity to get to know up close how things works in the buildings where the most important decisions of the country are taken. Outside, the Praça dos Três Poderes (Three Powers Square) provides a privileged view of the Republic’s facilities. The Catedral Metropolitana de Brasília, the TV Tower, the JK Memorial and the Cultural Complex of the Republic completes the historical and cultural architecture of the central region of Brasilia.

Photo: Roberto Castro - MTUR

The Metropolitan Cathedral of Brasilia is dedicated to Our Lady of Aparecida, Patroness of Brazil and the city

SERVICE CAPITAL: BRASÍLIA The JK Memorial holds the history of the Kubitschek’s family. There are photos and personal objects of the ex-president in the collection

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SITE: TURISMO.DF.GOV.BR

Photo: Renato Soares - MTUR

Photo: Zig Koch - MTUR

SOUTH

Bosque do Alemão is a tribute to the Germanic culture

The Iguaçu National Park, where the Iguaçu Falls are located, is the main postcard of the state

PARANÁ Paraná is one of the most complete destination in Brazil. The Iguaçu falls are the main postcard of the state. In all regions, the hotel and service structure are excellent, but mainly on Foz do Iguaçu and Curitiba. Paraná has a great environmental diversity. In the seashore, there are some famous ecological sanctuaries, and also, good spas, resorts and several ecotourism and adventure spots spread all over the state.

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region and the Itaipu Hydroelectric Plant form an amazing scenario. The Iguaçu Falls are one of the greatest natural spectacles on the planet and are among the many attractions most visited in Paraná. The Falls are a Natural World Heritage Site and one of the seven wonders of the modern world. Visiting Iguaçu Falls is an immersive experience into nature, where the water is the main protagonist. The trails are also amazing thanks to the proximity of the waterfalls. Another must see attraction is the panoramic view in Itaipu, a stupendous hydroelectric plant built between Brazil and Paraguay. The visit impresses and guarantees an unique and remarkable experience. The Marco das Três Fronteiras Tourist Complex is located in Foz do Iguaçu, where the tourists can visit several attractions.

The Three Borders Landmark at Foz do Iguaçu is a symbol of friendliness and respect between three nations that share the same border, Brazil, Paraguay and Argentina

SERVICE CAPITAL: CURITIBA SITE: TURISMO.PR.GOV.BR

Photo: Renato Soares - MTur

Curitiba is modern, sophisticated, cosmopolitan, with a diverse historical, cultural and gastronomic circuit. Especially in architecture and gastronomy, you can notice a huge European influence. All this can be experienced in more than 50 museums, craft fairs, cultural and gastronomic festivities, dance and music presentations and also in the daily life of paranaenses. Besides the racial diversity, Paraná also has great environmental diversity. In the seaside, there are some famous ecological sanctuaries, such as Ilha do Mel, Guaraqueçaba and the national park Superagui. In the Campos Gerais region, there is the Vila Velha State Park, with its gigantic rock sculptures and the Guartelá canyon, the sixth largest in the world. On the border with Paraguay and Argentina, the Iguaçu Falls

Photo: Zig Koch MTur

SOUTH

Quis maion perrum culla namet rersper spiduntium harumet atem. Nequia nus et ommoluptatem facerecatem il enimin nonsequia conem repe plitamet vit, cusdam etur aut aceatur?

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SOUTH

There are about 100 beaches in Florianópolis, Joaquina Beach is one of them

Florianópolis has a great infrastructure of leisure and services, with numerous options of entertainment for the family

SANTA CATARINA The state was benefited by the natural conditions of the land. There is beauty in any time of year, since its seasons are well defined. The 40°C summer heat attracts many tourists to the beautiful beaches of the state, while the winter’s freezing temperatures makes Serra Catarinense even more enchanting, especially when there is snow.

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SOUTH surfers, trendy resorts to small fishing communities, it is difficult to decide which one is the most charming. There are several options for practicing the most diverse adventure sports at the Coastline or Inland. Hang gliding, rafting, abseiling, canoeing, trekking, it all gets even more exciting amid the magnificent scenery. The nightlife is also very lively in the capital of Santa Catarina, with several bars and some of the most popular nightclubs in the country. The historical heritage of the region is admirable and includes several works listed by the National Historical and Artistic

Heritage Institute (IPHAN). The Grande Florianópolis also attracts fans of religious tourism and rural tourism. There are centennial churches, religious caves and celebrations of faith; as well as rural landscapes and the bucolic atmosphere of the region’s farm hotels. The natural beauty of Serra Catarinense impresses everyone. The landscape is formed by forests of araucarias, rivers, waterfalls, valleys, altitude fields and great canyons. It is one of the coldest regions of Brazil, the only place where it snows almost every winter. Ecotourism enthusiasts will find the perfect spot in Serra Catarinense.

Photo: Caio Vilela - MTur

Photo: Renato Soares - MTur

With 560 km of extension, the coast of Santa Catarina has beautiful beaches with very particular characteristics. Grande Florianópolis (the metropolitan region) is one of the most visited destinations in Santa Catarina. The capital of the state, Florianópolis is famous for its natural beauties and the quality of life. Florianópolis metropolitan region has some of the most beautiful beaches in Brazil. There are hundreds of them on the Island of Santa Catarina. They are all stunning, surrounded by dunes, restingas or hills covered with Atlantic Forest vegetation. From calm waters for children to great waves for

The Campeche Beach is one of the best beaches to surf in Florianópolis

The landscape of Serra Catarinense is formed by forests of araucarias, a characteristic tree of the region Photo: Renato Soares - MTur

SERVICE CAPITAL: FLORIANÓPOLIS The São Joaquim National Park is located in the mountainous region of the State of Santa Catarina

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SITE: TURISMO.SC.GOV.BR

SOUTH Photo: Renato Soares - MTUR

The sunset in Guaiba is a must-see attraction in Porto Alegre

Photo: Renato Soares - MTUR

The waterfalls in Cambara do Sul are an acclaimed natural attraction of the Serra GaĂşcha

RIO GRANDE DO SUL Rio Grande do Sul, southernmost state of Brazil, is full of charm and culture. The destination is ideal for a cultural, rural and adventure tourism made in itinerary that offers a mix of urban, plains and mountains scenery. A good option for those who likes to enjoy the tradition, beautiful landscapes and the flavors of the local gastronomy.

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SOUTH Photo: Renato Soares - MTUR

Photo: Renato Soares - MTUR

Igreja Matriz São Pedro is a symbol of Gramado Photo: Renato Soares - MTUR

The Cascata do Caracol is the largest natural symbol and the main postcard of Canela

also the capital of the Pampas, a region of fauna and flora features, formed by extensive plains that dominate the landscape of southern Brazil and part of Argentina and Uruguay. Teatro São Pedro is one of the historical and cultural spots in the capital

The state is capital, Porto Alegre, is a destination with an exciting cultural life and several leisure options. It is one of the most dynamic and cultural cities in Brazil. Park Tours, walks on the Guaíba border and Rural Roads trips, among others. The walks in the historical center are full of historic, architectural and cultural attractions with beautiful listed old buildings, museums, and cultural centers. Among the highlights, there are Praça da Matriz (Matriz Square), Usina do Gasômetro, on the shores of Guaíba Lake and Redenção 62 | MERCADO & EVENTOS | ITB 2019

Park. The modern shopping malls of the city have a wide range of stores and services and also offer a diverse gastronomy and leisure activities. The city received many immigrants from all over the world, particularly Germans, Italians, Poles, Jews and Lebanese. This mosaic of multiple expressions, diverse faces, ethnic, religious and linguistic origins, makes Porto Alegre a cosmopolitan and multicultural city. A successful demonstration of diversity and plurality. The capital of Rio Grande do Sul is

SERRA GAÚCHA The cities of Gramado and Bento Gonçalves are the axis of natural and leisure attractions of the Serra Gaúcha, a region of welcoming hotels, rich colonial cafes and typical dishes of Italian and German cuisines, as well as wineries and luxurious landscapes. The complete itinerary also passes through the alluring cities of Canela, Nova Petrópolis, Cambará do Sul, Garibaldi and Caxias do Sul. SERVICE CAPITAL: PORTO ALEGRE SITE: TURISMO.RS.GOV.BR

One

ISLAND A thousand wonders

amazing

sights

BEAUTIFUL TRAILS, PARADISIACAL BEACHES, WATERFALLS SO HIGH THEY SEEM TO FALL FROM THE SKY, EXQUISITE GASTRONOMY OPTIONS AND EVENTS ALL YEAR ROUND.

ILHABELA IS ALL OF THIS AND MUCH MORE . ONE ISLAND, A THOUSAND WONDERS. T U R ISMO I LHABE LA . CO M