ITB 2024

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await you Spectacular Sceneries

Discover a vast diversity of landscapes and traditions on a journey through the beauties of Brazil

CEARÁ

You will be surprised by the breathtaking scenery of the state

ITINERARIES

Explore the attractions of important Brazilian tourist destinations

Special edition ITB Free Distribution March - 2024
Brasil Lençóis Maranhenses (MA)

AN IRRESISTIBLE INVITATION FOR GERMAN TOURISTS:

COME TO BRAZIL!

Brazil, renowned for its cultural diversity, stunning natural landscapes, and warm climate, has been capturing the hearts of German tourists more and more. In 2023, the number of visitors from Germany significantly increased compared to the previous year, registering an impressive growth of 31%. This notable increase reflects the charm that Brazil holds for German travelers and is also driven by the improvement in the country’s air connectivity, which grew by 40% during the same period.

The expanded air connectivity has played a crucial role in increasing the flow of tourists between Germany and Brazil. With more options for direct flights and more accessible routes, German travelers find it easier to explore the enchanting destinations that Brazil has to offer. This promising trend indicates that the pace of growth in tourism between the two countries is likely to continue flourishing in the current year.

For Germans seeking a unique and memorable travel experience, Brazil offers a multitude of attractions. The iconic Amazon Rainforest, considered the lungs of the world, is a true paradise for nature lovers, offering an unparalleled wealth of biodiversity. Adventurers can explore its fascinating trai -

ls, observe unique wildlife, and marvel at the majesty of giant trees.

Additionally, Brazilian beaches are true postcard scenes. From Fernando de Noronha to Jericoacoara, passing through globally renowned destinations like Rio de Janeiro and Florianópolis, Brazilian beaches are famous for their stunning beauty and laid-back atmosphere. German tourists can enjoy sunny days relaxing by the sea, engaging in exciting water sports, or simply admiring the breathtaking sunsets.

In addition to its breathtaking natural landscapes, Brazil is also known for its rich cultural heritage and gastronomic diversity. German tourists have the opportunity to explore charming historic cities such as Salvador and Ouro Preto, where they can immerse themselves in the country’s colonial history and admire impressive baroque architecture.

In summary, Brazil offers an irresistible combination of stunning natural landscapes, rich culture, delicious cuisine, and warm hospitality that continues to enchant German tourists.

May the current trend of growth in tourism between Brazil and Germany continue to flourish, bringing mutual benefits and creating unforgettable memories for travelers from both countries.

President Roy Taylor

Vice-President

Rosa Masgrau rosamasgrau@mercadoeeventos.com.br(55-21) 2254-3543

Editorial Director

Natália Strucchi natalia.strucchi@mercadoeeventos.com.br(55-21) 99164-2940

Editor-in-Chief

Pedro Menezes pedro.menezes@mercadoeeventos.com.br(55-11) 97863-2020

Sales Director Mari Masgrau mari.masgrau@mercadoeeventos.com.br(55-11) 97509-0605

Administrative and Financial Director

Roberta Saavedra roberta.saavedra@mercadoeeventos.com.br(55-21) 2487-1616

Operational Andreia Boccalini andreia.boccalini@mercadoeeventos.com.br(55-11) 95389-7662

Reportage

Janaina Brito janaina.brito@mercadoeeventos.com.br

Ana Azevedo ana.azevedo@mercadoeeventos.com.br Rafael Torres rafael.torres@mercadoeeventos.com.br

Photography Eric Ribeiro eric.ribeiro@mercadoeeventos.com.br

Designer Patrick Peixoto

Social Media Matheus Bueno

Reportage SP (55-11) 97863-2020 | Reportage RJ (55-21) 99164-2940

Reader Service (55-11) 95389-7662

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Sales Departament (55-11) 95389-7662

Rua 24 de Maio, 276 - 3º andar - República, São Paulo - SP, 01041-000

Commercial Representative in the United States Juliana Costa juliana.costa@mercadoeeventos.com.br+1 (850) 225-9376

Published by Editora Mercado e Eventos Ltda

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EDITORIAL
The articles and opinions of third parties published in the issue do not necessarily reflect the position of the newspaper.

Bonito/Se

Clients MATO GROSSO DO SUL, BRAZIL. WITH

Provide authentic and unforgettable experiences in the tourism regions

a da Bodoquena and Sou Pantanal

Unique and true natural experiences

Singular culture of the Pantanalian inhabitants

Authentic regional gastronomy

Safe destinations with specialized tour guides

Ecotourism activities for the whole family

Flights under 2 hours from Congonhas Airport (São Paulo) Hospitality embracing diversity

In the South Pantanal, the world's largest tropical wetland area, tourists will find centuries-old farms that o er various ecotourism activities, such as photo safaris, horseback riding, bird watching, and experiencing the culture and routine of authentic country life, in addition to savoring the typical and delicious regional cuisine.

The tourist region Bonito/Serra da Bodoquena, the First Carbon Neutral Ecotourism Destination in the world and elected 17 times the best ecotourism destination in Brazil, guarantees exceptional moments for its visitors, such as mysterious caves, snorkeling in natural aquariums, bathing and diving in crystal clear waters and much, much more. Take your clients to see enchanting places all year round, take advantage of the low season to organize packages with attractive prices.

Honor the presentation of the Pantanal Gastronomic Route –Waters Edition by chef Paulo Machado, at the Cooking Show (Embratur’s stand), on March 7th, from 12:30 pm to 1:30 pm

Follow everything about Mato Grosso do Sul here:
@visitmsoficial SURPRISE YOUR

INDEX

GENERAL INFORMATIONS

15 - BRAZIL

18 - MINISTRY OF TOURISM (MTUR)

19 - EMBRATUR

22 - GASTRONOMY

24 - CULTURE

NORTHEAST

26 - BAHIA

28 - RIO GRANDE DO NORTE

30 - MARANHÃO

32 - CEARÁ

34 - ALAGOAS

38 - PERNAMBUCO

NORTH

40 - PARÁ

44 - AMAZONAS

SOUTHEAST

46 - RIO DE JANEIRO

48 - MINAS GERAIS

50 - SÃO PAULO

SOUTH

52 - PARANÁ

54 - SANTA CATARINA

56 - RIO GRANDE DO SUL

MIDWEST

58 - MATO GROSSO

60 - MATO GROSSO DO SUL

SPECIAL SUPPLEMENT

7 A 14 - CEARÁ

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Foto: Gobierno del Estado de Ceará

of fresh seafood. Don’t forget to visit the famous handicraft market, full of souvenirs and typical products.

Fortaleza, a true treasure by the sea

Embarking on your journey through Ceará means exploring the stunning capital, Fortaleza. This city captivates its visitors with its beautiful beaches, rich nature, and good tourist infrastructure. If you are passionate about water sports, Fortaleza is one of the renowned destinations in Ceará. With its inviting waters, the capital offers a variety of experiences along its 34 km of coastline.

From canoeing, stand-up paddleboarding,

Praia do Futuro is a true entertainment hub, with its stalls and beach clubs offering complete infrastructure. Pools, water slides, live music, and shows make the beachfront experience even more memorable.

And of course, Fortaleza breathes culture. Iracema, which names one of the city’s main beaches, immortalized in José de Alencar’s eponymous novel, is just one example. Theatro José de Alencar is a must-visit for art lovers, as well as the Centro Dragão do Mar de Arte e Cultura, the Pinacoteca, and the Estação das Artes.

Another gem of the city is the Museum of Image and Sound (MIS) Chico Albuquerque, a space where culture is vibrant and art interacts with new digital technologies.

Live all the experiences that Fortaleza offers you, you will surely fall in love with the capital

Photo: Gustavo Pellizon

Cumbuco, a paradise framed by dunes and coconut groves

In the municipality of Caucaia, just 28 kilometers from Fortaleza, lies the stunning beach of Cumbuco, a jewel of the Costa do Sol Poente (Sunset Coast) that offers unique experiences. The destination is embraced by a breathtaking landscape of vast coconut groves and dunes, providing a stunning backdrop for visitors.

While maintaining its charm as a small village, Cumbuco offers a variety of services for all tastes, with a wide selection of restaurants, hotels, and inns available to visitors.

For adventure lovers, Cumbuco is a true paradise. Buggy rides through the white dunes, with options for thrilling or more tranquil routes, are a must-do experience. Those who wish to explore the sea up close can embark on a raft tour along the coast.

The constant winds make the beach a standout destination for national and international sports competitions such as kitesurfing, bodyboarding, and surfing. In fact, it is home to the record for the largest number of kitesurfers in the sea at the same time, as recorded by the Guinness World Records in 2022 and 2023.

Barra do Cauípe, on the other hand, attracts thousands of athletes, many of them with in ternational renown, for water sports. The Par namirim and Banana Lagoons also enchant visitors with their calm and always cool wa ters, ideal for cooling off in the hot summer weather.

Nearby, in the district of Tabuba, betwe en the beaches of Icaraí and Cumbuco, lies a captivating landscape, with du nes, mangroves, coconut groves, and mountains as a backdrop. With dark-toned waters and moderate winds, this location captivates visitors with its untouched na tural beauty, offering a sere ne retreat for those seeking tranquility by the sea.

Breathtaking scenery awaits you in Jericoacoara

Immersed in the charming city of Jijoca de Jericoacoara, this destination is revered as one of the most stunning places in the world, harmoniously combining romantic and thrilling settings for water sports enthusiasts. Just a few hours from Fortaleza, the destination can also be accessed by air, from Jericoacoara Airport, located in the city of Cruz. The terminal offers direct flights from both the capital of Ceará and other states, such as São Paulo.

With several accommodation options, ranging from simple guesthouses to five-star hotels, as well as pharmacies, markets, and other commercial facilities, Jericoacoara caters to tourists’ needs comprehensively. During the day, visitors can enjoy a variety of activities, while at night they can indulge in excellent dining options, ranging from Mediterranean cuisine to regional, French, and Italian dishes, not to mention cozy cafes, creperies, and artisanal ice cream shops.

One of Jericoacoara’s most emblematic

landmarks, the Pedra Furada (Holed Stone), is an imposing arch sculpted by the action of waves and time. Located in the rocky region of the city, the beach strip begins after Praia da Malhada and extends for about 2 km of coastline, ending at Pedra do Frade. Once a year, the position of the setting sun perfectly aligns with the hole in the stone, providing a spectacular view. And when it comes to spectacle, there’s no way to miss the most stunning sunset in Brazil. This phenomenon is enjoyed daily by dozens of tourists and residents, allowing everyone to savor every second of this incredible experience.

Finally, a visit to Jericoacoara wouldn’t be complete without exploring the stunning Blue and Paradise Lagoons. Both impress with their crystal-clear waters and hammocks inviting visitors to relax while lying in the water. At the location, beach stalls, beach clubs, inns, and restaurants make the experience even more unforgettable.

What are you waiting for? Come to Jeri!

Photo: Gustavo Pellizon

Aquiraz combines fun and natural beauty

Aquiraz, a treasure of the state, offers fun for the whole family, especially highlighted by the renowned Beach Park complex, located about 30 minutes from the capital of Ceará. This incredible park is one of the main leisure attractions, considered the best in the Americas and the top two in the world.

For tourists traveling with children, there are a variety of calm and family-friendly activities. For those seeking a little more excitement, many attractions offer additional doses of fun. However, the absolute highlight goes to the Insano! With its 14 floors to the top, it’s an exclusive experience for the brave.

The city, known as the “first capital of Ceará,” boasts breathtaking beaches that captivate visitors with their natural beauty and welcoming atmosphere. From the vibrant Porto das Dunas Beach, where Beach Park is located, to the calm Presídio Beach, which enchants with its paradisiacal charm, the destination offers a ton of

perfect settings for sea lovers.

Visitors can also enjoy buggy rides through the dunes, diving in natural pools, or simply relaxing under the sun at one of the many beachfront stalls, savoring local cuisine delicacies.

In addition to the coastal area, Aquiraz offers the opportunity to explore its rich history. We can mention the Sacro São José de Ribamar Museum as a cultural tourist spot, the first of its kind installed in Ceará territory.

The tourists can also visit the Rendeiras Centers located on the beaches of Iguape and Prainha. These places are true cultural treasures, where the tradition of “biro” lace is kept alive by skilled local artisans. In addition to preserving a centuries-old technique, they play a vital role in the local economy, sharing their unique art with the world and ensuring that the tradition endures for future generations.

Canindé, a refuge of faith and tradition

At the entrance of the city of Canindé, in the heart of the countryside of Ceará, it is São Francisco de Assis (Saint Francis of Assis) who greets visitors. The imposing statue of the saint, with an impressive height of 30.25 meters, welcomes pilgrims with outstretched hands and the stigmata exposed, blessing those who seek spiritual comfort there.

The tourist attractions of the city are intrinsically linked to the religious and cultural spaces of the Sanctuary of Saint Francis of

The highlight of Canindé’s calendar is the annual feast of the saint, one of the largest religious manifestations in the world. For ten days, the city becomes the second largest Franciscan sanctuary in the world, attracting faithful from all corners of Brazil and abroad.

The festivities are marked by a diverse program, which includes solemn masses, emotional processions, devout novenas, and social activities, providing moments of spiritual renewal and gratitude for the graces received.

During the celebrations, the local commerce prepares to receive the thousands of devotees, offering a wide variety of religious articles, which intensely boost the region’s economy.

Canindé is also known for the thrilling motorcade, a grand procession that brings together about 30 thousand motorcycles on an epic route from the capital to the city. This tradition, started by a group of friends, quickly grew in proportion, becoming a prominent event in the region.

Photo: Jade Queiroz Photo: Jade Queiroz

Paracuru, the perfect balance between tranquility and extreme sports

On the East coast of Ceará lies the municipality of Paracuru. With over 20 km of coastline and a blessed geography, the destination attracts a wide range of tourists in search of the perfect balance between tranquility and the excitement of extreme sports. Here, you are greeted with transparent waters, golden dunes, and an unforgettable spectacle: the sunset painting the horizon with magical colors.

Among Paracuru’s gems are the beaches of Pedra Rachada and Farol. Especially in the second half of the year, the city welcomes a large number of tourists interested in the strong winds, ideal for kitesurfing. The colorful kites dancing in the sky frame the landscape, making it even more fascinating.

One of Paracuru’s natural treasures is the Paracuru Sand Sheets, true postcards of the region. These vast and dynamic dune fields offer a breath taking scenery for nature and adventure lovers. The city is blessed with a rich diversity of ecosystems along the Sunset Coast, adorned by beaches of uni que beauty.

With a unique blend of excitement, se renity, and fun, Paracuru reveals itself as the ideal destination for those se eking memorable experiences by the sea. Prepare to be enchan ted by the magic of nature and be carried away by the winds and dunes of this tropical paradise.

Photo: Jade Queiroz

Canoa Quebrada, simply unmissable

Located in the municipality of Aracati, on the East coast of the State, Canoa Quebrada is a true gem of Ceará, internationally recognized for its unique landscape. A moon and star carved into the cliffs are the symbol of the destination. With ideal winds for water sports and paragliding flights, as well as thrilling buggy rides through the dunes, Canoa Quebrada offers an unparalleled experience for nature and adventure lovers.

The tourist history of the area dates back to the 1960s and 1970s when it was inhabited by a few fishermen. During this time, hippies, mainly from European countries, discovered an almost untouched refuge inhabited by a simple and welcoming people.

Despite the passage of time, the natural beauty of Canoa Quebrada remains unchanged, while its tourist infrastructure has evolved significantly. The inauguration of Dragão do

Mar Airport in 2012 further expanded the region’s connectivity, facilitating access to this true paradise.

Enjoying the region is an unmissable journey, starting with the imposing cliffs, which enchant with their orange color contrasting perfectly with the endless blue of the sea. In the dunes, you can admire the magnificent sunset, while the lagoons invite visitors to dive into the beauty of the place.

As the day fades away, the main street, affectionately known as “Broadway,” comes to life with a lively atmosphere, where residents and tourists gather to the beat of various musical rhythms. In every shared smile and note of music that echoes, there is the certainty that this destination provides a transformative experience that touches the soul and leaves a profound mark in the heart of those who visit it.

General Informations

RECORD: INTERNATIONAL TOURISTS LEAVE R$ 34.5 BILLION IN THE BRAZILIAN ECONOMY IN 2023

The UN Tourism Organization has revealed that Brazil has the best South America country performance in revenue generated by foreign visitors. This information is reinforced by the fact that international tourists left R$ 34.5 billion in the Brazilian economy in 2023 alone, a historical record, and 1.5% higher than the amount collected in 2014, the year the FIFA

World Cup was held in Brazil.

The 15% growth compared to the pre-pandemic period places the country in 14th position among nations with the highest growth. From the South American continent, Brazil is the only one mentioned in the list of 20 countries. In the Americas region, it ranks second, behind Mexico, which holds the 10th position.

OFFICIAL NAME: Federative Republic of Brazil

GOVERNMENT SYSTEM: Federative Presidential Republic

PRESIDENT: Luiz Inácio Lula da Silva

CAPITAL: Brasília

OFFICIAL LANGUAGE: Portuguese (BR)

LOCATION‎

South America

AREA: 8,516 million km²

POPULATION: 214,3 million

CITIES: 5.570

DIVISION:

Brazil is divided into five regions with 26 states, plus the Federal District (DF).

BIGGEST CITIES: São Paulo, Rio de Janeiro, Porto Alegre, BeloHorizonte, Fortaleza, Recife, Salvador, Curitiba, Florianópolis, Manaus and Brasília

OFFICIAL TIME ZONE IN BRAZIL: GMT - 3

INTERNATIONAL PHONE CODE: +55

OFFICIAL WEBSITES: www.brasil.gov.br and www.turismo.gov.br

MINISTER OF TOURISM: Celso Sabino

PRESIDENT OF EMBRATUR: Marcelo Freixo

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North Northeast Midwest Southeast South

Shows, Congresses and Fairs in

IT’S THAT AND MUCH MORE.

São Paulo is a reference in holding events in convention centers and specialized spaces, such as Sala São Paulo, which has one of the best acoustics in the world. Whether in the capital or countryside, there are many options for holding events and offering the best experience. São Paulo is for all types and sizes of events. Discover the Stopover programs and take the opportunity to find out more about destinations in São Paulo.

always
spectacle. visitesaopaulo.com Institutional Support FOR EVERYONE
São Paulo,
a

MINISTRY OF TOURISM (MTUR)

GERMANY STANDS AS THE EIGHTH LEADING COUNTRY IN TERMS OF TOURISTS TRAVELING TO BRAZIL

MTUR ENSURES THAT THE COUNTRY IS READY TO SHOWCASE ITS TOURISM WEALTH TO GERMANS

Germany was the eighth country to send the most tourists to Brazil, totaling more than 158 thousand visitors, in 2023. In recent years, in addition to visits to family and friends or travel for other personal reasons - main reasons for Germans arriving in Brazil - German tourists visited Brazil for leisure and business activities. For leisure, the most sought-after destinations were Rio de Janeiro (RJ), Foz do Iguaçu (PR), São Paulo (SP), Angra dos Reis (RJ), and Paraty (RJ). And to explore even more of Brazil and all its strategy for this year of 2024, we talked to the Minister of Tourism, Celso Sabino, in this exclusive interview for ITB 2024.

MERCADO & EVENTOS - How is the federal government progressing to attract more international flights?

CELSO SABINO - We have been working hard to expand Brazil’s air connectivity with the rest of the world, and this work has already shown quite evident results. In the last six months, about 20 new international flights were created or resumed for Brazilian cities. Brazil has already returned to pre-pandemic levels in terms of the number of flights offered by airlines. Both in 2019 and in 2023, the number was 64.8 thousand flights. But this number is still far from our possibilities, which is why we continue to maintain permanent contact with sector operators to strengthen our global connections.

M&E - What message would the Ministry of Tourism of Brazil have for the German public visiting the fair?

CELSO SABINO - Brazil is home to numerous unique natural, cultural, historical, and gastronomic attractions, among many others, which provide singular experiences worldwide and could be your next travel destination! In 2023, Germany was the eighth country to send the most tourists to Brazil, totaling more than 158 thousand visitors, and we are ready to present to Germans the best of our tourism treasures. In terms of nature, by the way, Brazil was elected in 2023 by Forbes Magazine, one of the most prestigious international publications in economics, as the best ecotourism destination in the world among 50 nations. Therefore, I invite German tourists here to get to know Brazil even better. Don’t miss the chance to enjoy wonders that catch the eye of travelers worldwide! In terms of safety, we have excellent news. Brazil rose 27 positions in the global ranking among the safest countries to travel to in 2024. In the global classification, the country ranked 15th, being the only representative from Latin America to appear on the list. The information comes from a recent survey conducted by the American insurer Berkshire Hathaway Travel Protection.

M&E - What are the preferred destinations and segments of Germans visiting Brazil?

CELSO SABINO - In recent years, in addition to visits to family and friends or travel for other personal reasons - main reasons for Germans arriving in Brazil - German tourists came to the country for leisure and business activities. For leisure, the most sought-after destinations were Rio de Janeiro (RJ), Foz do Iguaçu (PR), São Paulo (SP), Angra dos Reis (RJ), and Paraty (RJ). As for business, the main cities visited were São Paulo (SP), Rio de Janeiro (RJ), Curitiba (PR), Campinas (SP), and Porto Alegre (RS). In fact, surveys by the Ministry of Tourism have already indicated a good evaluation of hospitality services, gastronomy, and infrastructure in Brazil by German tourists, confirming the great potential we have to receive and welcome this audience well.

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Celso Sabino, minister of Tourism Photo: Eric Ribeiro

THE NUMBER OF GERMAN TOURISTS

VISITING BRAZIL GREW BY 31% IN 2023

EMBRATUR HAS BEEN WORKING WITH KEY OPERATORS IN THE GERMAN MARKET TO BOOST VISITORS

The number of German tourists visiting Brazil in 2023 increased by 31% compared to 2022, largely due to Brazil’s air connectivity with the world, which grew by 40%. This growth rate is expected to continue this year. But what can German tourists expect to find in Brazil in 2024? What actions can German agents and operators expect from Embratur this year? And what are the tips for making the most of their visit to our country? All these questions were clarified by the president of the Brazilian Agency for International Tourism Promotion (Embratur), Marcelo Freixo, in this exclusive interview for the special magazine produced by M&E for ITB 2024.

MERCADO & EVENTOS - What kind of Brazil will German tourists find in 2024?

MARCELO FREIXO - A plural and multicultural country that values the diversity of its people, respects human rights, and democracy. A country committed to climate action and undergoing transformation towards a sustainable development model, where tourism plays a part of the solution, generating employment and income for over 8 million Brazilians while increasingly promoting environmental and social sustainability. German tourists visiting Brazil will encounter a cheerful and receptive people who combat racism and promote inclusion.

M&E - What actions can we expect from Embratur alongside international agents and operators in 2024?

MARCELO FREIXO - We are focused on generating new business. We celebrated the end of the first year of management with a 40% increase in international air connectivity and a 62.7% increase in tourists visiting Brazil in 2023, recovering pre-pandemic levels, with a highlighted growth of 31.42% in the number of Germans

compared to 2022. For Germany, a priority market for Embratur, our efforts in 2024 will be aimed at recovering the volume of travel we had pre-pandemic. For this, Embratur has been working with key operators in the German market, having resumed the partnership with ARGE, the association of operators specializing in Latin America, with airlines, and with the support of the Brazilian Embassy in Berlin. We have positive expectations for this year. Lufthansa announced seat growth for 2024, with increased capacity on the Frankfurt-Rio de Janeiro route from 3 to 5 weekly flights starting April 1st, and to 7 weekly flights starting October 27th. We are also monitoring the positive results of the campaigns we conducted in 2023, cooperatively with important players in the German trade, such as Expedia, Opodo, TUI, and Viventura.

M&E - What strategies has Embratur adopted to promote Brazil abroad in 2024?

MARCELO FREIXO - We have the mission of consolidating Brazil’s image as a country recognized for its diversity and authentic and sustainable tourism experiences, contributing to increasing the entry of international tourists and foreign exchange. In 2024, we are consolidating the strategy we started last year, with actions focused on promoting a diverse, innovative, democratic, and sustainable country.

M&E - When is the best times to visit Brazil? How much time is needed to truly get to know the country?

MARCELO FREIXO - “Our strategy at Embratur prioritizes efforts to encourage tourists to travel outside of the peak season. According to market intelligence data, it’s possible to see that the main volumes of travel from German tourists to Brazil are from October to December. There is a large window of opportunity in the other months of the year. Knowing that ecotourism is a segment with great appeal to tourists in this market, the months of May and June can be of great interest to visit Chapada Diamantina in Bahia and Chapada dos Veadeiros in Goiás. It’s also a good time to visit the Pantanal.

Brazil, the largest country in Latin America, with its continental extension, 5 regions, 6 different biomes, and over 7 thousand kilometers of beaches, is considered the most biodiverse country in the world by the United Nations. It’s a destination that can be visited at any time of the year. We are also pleased to mention that 95% of tourists who visit Brazil intend to return according to the international demand research conducted by the Ministry of Tourism.

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Marcelo Freixo, president of Embratur
EMBRATUR
Photo: Eric Ribeiro

ILHABELA

10 REASONS FOR YOU TO VISIT THE DESTINATION

Everyone knows that Brazil offers one of the best ecoturism and nature experiences. But perhaps you don’t know that you can experience Brazilian natural exuberance in one of the country’s most developed states. That’s right! Ilhabela is close to major airports, with easy access via safe roads and a high-quality hotel chain. The advantages of this beautiful island go beyond convenience; it’s a true paradise in the state of São Paulo. Discover now the 10 reasons to visit Ilhabela.

1 - More than 40 paradisiacal beaches to enjoy. Breathtaking scenery (or scenes that help you stop and breathe a little).

2 - The island is covered by a lush and rich forest with centuries-old trees and incredible waterfalls to feast your eyes, cleanse your soul, and refresh your body. 94% of preserved Atlantic Forest, a true natural home to rare and diverse animals.

3 - Ilhabela is the ideal place for water sports. Experience diving in paradisiacal places and visit historic shipwrecks. And

also, take advantage of boat trips to beautiful beaches. Observing the island’s landscape from the sea will be an unforgettable experience.

4 - Are you ready for adventure? Ilhabela has a privileged geography with constant winds all year round, which is why it’s known as the National Sailing Capital.

5 - The singing and beauty of the birds are a spectacle in itself. An ideal place for birdwatching. Get to know, observe, and photograph rare birds like never before.

6 - And speaking of observing animals, in Ilhabela, it’s possible to do Whale and Dolphin Watching Tourism. The famous humpback whales pass by the region between June and August.

7 - In addition to all the natural beauty of the city, Ilhabela is also a cultural and historical center. Mansions, museums, mills, and old buildings add extra charm to the tour.

8 - Bon appétit! The flavors of the island also deserve attention. Experience a gastronomic journey filled with traditional seafood cuisine dishes in elegant restaurants with a privileged view of the sea.

9 - The comfort of the island’s hotels and inns will win you over. Ilhabela’s extensive hotel chain guarantees the experience. From rustic accommodations integrated with nature to high-standard hotels with the best beachfront experience. Everything for you to feel comfortable, and well-received.

10 - Enjoying the city’s events is an invitation for the whole year. With a program always designed for fun, Ilhabela brings life to those who visit with culture, sports, and gastronomy. Enjoy!

Mirante do Coração at Baía de Castelhanos Laje Waterfall Whale Watching

YOU’LL FALL IN LOVE WITH THE DELIGHTS OF BRAZILIAN CUISINE

Get ready to gain a few extra pounds on your trip to Brazil, after all, it’s impossible to resist the delights of local cuisine. Several Brazilian cities have been awarded the title of Creative Cities of Gastronomy by UNESCO and have become highly sought-after destinations for foodie travelers. This includes Belém (PA), Belo Horizonte (MG), Florianópolis (SC), and Paraty (RJ).

Brazilian cuisine is a rich mixture of indigenous, African, and European influences, resulting in a variety of flavors, ingredients, and unique culinary techniques. With a vast territorial extension and an impressive climatic and cultural diversity, Brazil presents a cuisine that reflects its plurality.

TYPICAL DISHES:

Feijoada: Considered the “queen” of Brazilian cuisine, feijoada is a dish originating from African influence, consisting of black beans and different types of meat, such as sausage, dried beef, pork ribs, and others.

Acarajé: Originating from Bahia, acarajé is an African delicacy consisting of a fried cake made from black-eyed peas and stuffed with vatapá, caruru, shrimp, and pepper.

Moqueca: A typical dish of the cuisine from Espírito Santo and Bahia, moqueca is a fish or seafood stew prepared with coconut milk, palm oil, tomatoes, bell peppers, and spices.

Pão de Queijo (Cheese Bread): Originating from

Dishes based on seafood are widely consumed in Brazil, with moquecas being particularly notable

Minas Gerais, cheese bread is a delicious delicacy made from cassava flour, cheese, and eggs, resulting in a light and airy dough.

Churrasco: The tradition of barbecue, or “gaúcho barbecue,” is a heritage of the southern pampas. Meats such as picanha, ribs, and sausage are grilled on skewers and served with various accompaniments.

TYPICAL INGREDIENTS:

Cassava: Widely used in the form of flour and as a side dish in various recipes.

Beans: Present in the Brazilian diet, it is used in various dishes such as feijoada and tutu de feijão.

Coconut: Used in the preparation of both sweet and savory dishes, especially in northeastern recipes.

Palm Oil: Oil extracted from the fruit of the palm tree, it is a characteristic ingredient in Afro-Brazilian dishes.

Tropical Fruits: Mangoes, passion fruits, pineapples, and other tropical fruits are frequently used in juices, desserts, and salads.

Brazilian cuisine is a unique sensory experience that reflects the cultural diversity of the country. From the intense flavors of Bahia to the indigenous-rooted cuisine of the Amazon region, each region of Brazil offers a valuable contribution to the global culinary landscape.

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GASTRONOMY
“Tapioca” is one of the delights of Brazilian cuisine
23 Reserve your space! SALES CONTACT +55 11 3155 3077 atendimento@abav.com.br What to expect from the event? Exhibitors’ segments • Airlines • Airports • Cruises • Car Rentals • Bus Companies • International and national destinations • Attractions • Accommodation • Insurance • Tour operators • Travel agencies • Companies that offers Visa Services • Financial institutions • Embassies • Telecommunications • Technology • Media 25 - 27 SEPTEMBER BRASILIA Arena BRB Mané Garrincha More than 40% are travel agents Over 30,000 participants The largest Tourism event in Latin America Presence of major Tourism industry players 60 international buyers and 60 from the Brazilian MICE market COMPREHENSIVE. UNIQUE. PROFESSIONAL.

A MULTICULTURAL COUNTRY FULL OF ICONIC FESTIVALS

Brazilian culture is extremely rich and diverse, resulting from the mixing of indigenous, African, European, and, more recently, several other cultures from around the world. This fusion creates a unique identity for Brazil. It would be difficult, in just one page of this magazine, to highlight the main cultural and folkloric manifestations that spread throughout the country every year. It would take at least an entire magazine to tell the richness provided by Brazil through all its festivals, beliefs, dances, and customs. Therefore, we have gathered three remarkable festivals that embody and represent a bit of our country’s culture: Carnival, June Festivals, and the Parintins Festival.

CARNIVAL

Carnival is one of the most well-known festivals in Brazil. Celebrated across the country, it is marked by samba school parades, street festivities, music, dance, and lots of joy. It is undoubtedly one of the most emblematic celebrations in the country, attracting millions of people every year. The event is known for its vibrant parties, music, dance, parades, and contagious joy. It is a unique and exuberant experience that draws visitors from all over the world.

One of the most famous attractions of Carnival takes place in the “sambódromos,” especially in Rio de Janeiro and São Paulo. The samba schools prepare elaborate thematic parades that include floats, extravagant costumes, and choreographed performances. Each samba school represents a narrative and competes to win the competition.

In the same joyful and contagious spirit, Carnival is celebrated all over Brazil with the so-called

“blocos,” which are groups of people who gather to parade through the streets, often accompanied by musical bands, creating a lively and relaxed atmosphere. There are also the electric trios (cable cars), famous in Salvador, the capital of Bahia.

JUNE FESTIVALS

Another major point of Brazilian culture is the June festivals, which are nothing more than popular celebrations that take place during the month of June in Brazil, especially in the Northeast and Midwest regions, but also in other parts of the country. These festivities have their origins in European traditions but have been adapted and incorporated elements of Brazilian culture over time. The June festivals are marked by a lot of joy, music, dance, typical food, and colorful decorations, representing an important part of the Brazilian festive calendar, providing moments of fun, tradition, and celebration of local culture. These celebrations are a vivid expression of Brazil’s cultural identity.

Moreover, the festivals usually take place outdoors, with dances, music, and typical food. Speaking of music, they include traditional songs, known as “forrós,” and specific music for “quadrilhas (a type of dance).” The accordion, triangle, and drum are common musical instruments in this context. And in these festivals, there are “quadrilhas,” dance performances that portray traditional and folkloric stories. People dress in colorful country-style costumes, with full skirts, straw hats, and checkered shirts.

Now, the highlight of the June festivals is the typical food. It is the moment to taste or remember flavors that stand out precisely at this time of year. Most of them include dishes based on corn, such as “canjica,” “pamonha,” boiled corn, and popcorn. In addition, there are also sweets like “pé-de-moleque,” “cocada,” and “quentão,” a hot drink made with cachaça. And the June festivals are decorated with colorful flags, balloons, and rustic elements, all with vibrant colors that contribute to the festive and joyful atmosphere of the celebrations.

PARINTINS FESTIVAL

The Parintins Festival is one of the most well-known and colorful cultural events in Brazil, held annually in the city of Parintins, in the heart of the Amazon rainforest. This celebration is known for the intensity of its performances and the fierce competition between two “bois-bumbás,” the Garantido Bull and the Caprichoso Bull. The festival takes place on the last weekend of June and is a remarkable celebration of Amazonian culture, something unique in the world, which enchants even the most renowned artists.

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CULTURE
Parintins Festival Photo: Eric Ribeiro
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It’s impossible not to be impressed by the beauties of Trancoso

NORTHEAST

BAHIA

SMILE, YOU’RE IN BAHIA!

One of the main states in Brazil and the Northeast, Bahia is full of charms that surprise those who visit its destinations, already well-established in national tourism. The state, which is slightly larger than the whole of France in territory, concentrates numerous options of cities, which gather many tourist attractions worth exploring.

Between the backlands and the coast, there are many scenarios to experience in Bahia. Whether during the hustle and bustle of Carnival or in the silence of the countryside, visiting Bahia is always a good idea. Pack your sunscreen and swimwear; in your headphones, the sound of Olodum; on your face, a huge smile; and get ready to embark on the magical Bahia.

Salvador, the Bahian capital, is not only one of the most sacred national territories but also one of the most beautiful cities in the world. Known for its strong Afro-Brazilian culture and identity, it is the place that hosts the largest African population outside of Africa. The charming city pulsates with history, vibrates with art, and enchants all who visit it.

The city’s territory combines beautiful scenic landscapes with mansions dating back to the colonial era. From the Lacerda Elevator, one of the city’s main tourist attractions, you can have a privileged panoramic view of the immensity of the Atlantic Ocean that forms the city’s

shoreline. Near the Elevator is the Modelo Market, where you can purchase beautiful artisanal pieces in more than 250 shops, as well as taste typical Bahian dishes, such as moqueca, shrimp bobó, tapiocas, and the famous and traditional Acarajé.

Other tourist spots to include in your itinerary are the Farol da Barra Beach and the Farol da Barra itself, and the Basilica Sanctuary Senhor do Bonfim. The city also hosts important cultural and religious events, being known, for example, for the largest street Carnival in the country and one of the most contested in Brazil, attracting thousands of revelers every year, whether to enjoy in the crowd behind the electric cable cars or in the comfortable vip areas. It’s a true open-air spectacle worth experiencing.

Leaving the capital, it’s worth exploring the “Discovery Route,” where Porto Seguro, Trancoso, and Caraíva are located. Another destination to connect with nature in Bahia is the Chapada Diamantina, a national park with lush landscapes located in a mountainous region in the center of the state.

As we can see, Bahia offers a little something for every traveler profile, making it one of the most diverse states in Brazil. And one of the most interesting. Disembark in the heart of the Northeast and get to know everything there, you won’t regret it.

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Photos: Marcio FilhoMTur

CAPITAL: SALVADOR

NORTHEAST

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CAPITAL: SALVADOR

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Photos: Divulgação Buggy rides in Caraíva attract many tourists Porto Seguro is one of the main tourist destinations in Bahia Stunning aerial view of Ponta do Humaitá Photo: Marcio Filho Photo: Marcio Filho

RIO GRANDE DO NORTE

WHERE THE SUN SHINES BRIGHTEST

In the Northeast of Brazil, Rio Grande do Norte is a unique state. In its capital Natal, also known as the “City of the Sun”, there is the Parque das Dunas, the largest urban park in the country, which boasts a stunning landscape of white sand dunes bordering the city and the sea.

The city is home to Praia dos Artistas, Praia de Areia Preta, Praia do Meio, Praia de Ponta Negra, Canto do Mangue, and the lagoons of Pitangui and Jacumã, the main local tourist spots. But if you’re looking for adventure, don’t forget to visit the Genipabu Dunes and take a super-radical buggy ride. Include a visit to Forte dos Reis Magos in your trip, a historical symbol founded in 1599, which stands out for its star-shaped structure. Another significant landmark is Morro do Careca,

a 107 meters high sand dune, which ends by the sea.

It’s also worth immersing yourself in the local history and culture by visiting Palácio Potengi, a 19th-century building, the Memorial Câmara Cascudo, and the Natal Craft Center, housed in an old prison, which now features restaurants and even musical performances.

Beyond contemplation and refreshing swims, Rio Grande do Norte has great potential for surfing, kitesurfing, windsurfing, and diving, as well as snorkeling in natural pools. One tip is to travel about two hours from the capital to São Miguel do Gostoso to venture into the winds and sea.

Your trip should also include a visit to the world’s largest cashew tree, located in Parnamirim, on Pirangi Beach, 27 km from the tourist center and only 16 km from Ponta Negra Beach. It’s also worth visiting Maracajaú Beach, which is 60 kilometers from Natal, known for its shades of blue in the sea and coral formations.

At Maxaranguape Beach, in the municipality of Barra de Maxaranguape, the main attraction is the “tree of love,” two gameleira trees about 300 years old, which joined due to the force of the wind. The place is sought after by tourists who tie ribbons on the branches to immortalize their love or make union requests.

Praia de Pipa, one of the most famous beaches in the state, is 80 kilometers from the capital, in the city of Tibau do Sul. The cliffs, the plateau, the sand dunes, as well as the natural pools and dolphins swimming in the sea, are noteworthy here.

Rio Grande do Norte requires more than a week of travel to fully explore, given the richness of colors, flavors, cultures, and experiences it offers.

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The Forte dos Reis Magos (Three Wise Men Fort) in Natal is one of the most interesting tourist spots in the city
RN
NORTHEAST Photo: Setur

CAPITAL: SALVADOR

NORTHEAST

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CAPITAL: NATAL

OFFICIAL WEBSITE: WWW.EMPROTUR.SETUR.RN.GOV.BR OR WWW.SETUR.RN.GOV.BR

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Ponta Negra Beach in Rio Grande do Norte Pipa, near Natal, is one of the most sought-after destinations in Rio Grande do Norte Photo: Shutterstock

NORTHEAST

MARANHÃO

A VASTNESS OF BEAUTY AND TRADITION

When we think of Maranhão, culture and history immediately come to mind. The state exudes tradition, legends, and customs. Its past and its people carry within them wisdom, behaviors, and beliefs that make Maranhão one of the most interesting destinations in the country. The state is a charming destination for those seeking history, nature, and authentic flavors. Serving as the gateway to the impressive Lençóis Maranhenses, the state also stands out for the plurality of its capital, its numerous tourist segments, such as the religious aspect in destinations like Alcântara, and its delicious Maranhense cuisine, with typical dishes such as “arroz de cuxá” and the famous “camarão na moranga” (shrimp in squash).

São Luís do Maranhão, better known as São Luís, is one of the coolest and most interesting capitals in Brazil. A true cultural haven. Jamaican influence is very clear in the culture of the capital, especially popularized in the 1980s. It’s no wonder the city was recognized as the Reggae capital of Brazil. To this day, the Caribbean rhythm fills the city and is a trademark of the Maranhense. In the Historic Center of São Luís, it is possible to learn more about this Brazil-Jamaica connection at the Reggae museum. In fact, the center is filled with museums that convey some of the personality of the capital and the state.

One of the largest and most important artistic and cultural manifestations in Brazil takes place in the sta-

te and gains strength in the capital. This is São João do Maranhão, a traditional festival full of music, dance, and joy. The festivities include colorful dances, typical foods such as corn cake and “arroz de cuxá”, as well as games and cultural performances in traditional “arraials” (village fairs). But the most striking feature of the festival is undoubtedly the Bumba Meu Boi, a cultural manifestation that blends music, dance, and theater. A unique immersion experience in Maranhense culture, where the streets fill with joy and tradition throughout the month of June. If Bahia’s Carnival is one of the main spectacles of the Brazilian cultural calendar, São João do Maranhão is its equivalent in the state.

For those seeking a contagious connection with nature, a visit to the Lençóis Maranhenses is essential. The energy of the place, which fills the eyes with its breathtaking cinematic scenery, would already guarantee a trip to the location. The National Park was elected the second most beautiful in the world and also ranks in the top 5 of the most interesting destinations in Brazil. Known for its vast desert landscape of large white sand dunes and seasonal rainwater lagoons, this Brazilian treasure possesses a unique atmosphere and surreal landscapes that evoke a mixture of feelings in those who visit.

Enjoy the colors, flavors, rhythms, and vibes of Maranhão. You won’t regret it!

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The Historic Center of São Luís preserves a rich architectural heritage

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The Bumba Meu Boi is part of the local culture The Lençóis Maranhenses are a true spectacle of nature Aerial view of the capital São Luís

Praia do Futuro in Fortaleza has beach huts for those who want to combine structure and comfort

NORTHEAST

CEARÁ

THERE’S NO BETTER PLACE!

Another great treasure of the northeast, Ceará is one of the most charming states in Brazil. Get ready to explore paradisiacal beaches famous for their crystal-clear waters and imposing dunes, immerse yourself in the irreverent culture of the state through its lively nightlife and delicious cuisine in its capital, Fortaleza. Venture into Jericoacoara National Park, a paradise for water sports enthusiasts and nature lovers, learn more about Brazil’s history in the state’s mountains, and more. Open yourself up to new experiences and dive into every corner of this great Brazilian state.

Fortaleza, the state capital, is a charming city on the northeastern coast of Brazil. A visit to the Mercado Central (Central Market) provides an authentic experience of shopping for handicrafts and local cuisine. Delight in the Ceará culture at the Dragão do Mar Cultural Center, which brings together museums, theaters, cinemas, and more. Explore marine life at the aquarium. Relax on the beaches of Iracema, Meireles, and Futuro - famous for its beach clubs that perfectly complement its golden sands and warm waters. Take a walk on the Ponte dos Ingleses and taste a delicious and traditional crab at Mucuripe Beach. Let yourself be carried away by the northeastern rhythms at the Bar do Pirata, strengthen your faith at the Metropolitan Cathedral of Fortaleza. Live unique experiences in the capital.

If possible, extend your trip to the municipality of Aquiraz, about 20 minutes by car from Fortaleza, and visit the renowned Beach Park water park, one of the largest aquatic leisure complexes in Latin America. The tourist complex offers 18 attractions, including slides - such as the Insano, one of the largest in the world, wave pools, chil-

dren’s areas, lazy river, relaxation pools, as well as restaurants, shops, services, and hotels to provide a complete experience for visitors. It’s a fun option for families as well as groups of friends looking for adventure.

It’s impossible to talk about Ceará and not mention the village of Jericoacoara, affectionately known as Jeri, a fishing village located on the west coast of Ceará. Calm and tranquility await you in this natural paradise. Its untouched beaches, imposing dunes, and crystal-clear waters make it a breathtaking destination. Watching the sunset at the famous Sunset Dune and taking a buggy ride through the dunes are unforgettable experiences. The village offers a relaxed vibe, with sandy streets, small restaurants, and charming bars serving both typical local cuisine and world gastronomy, as well as craft shops to ensure souvenirs. Jericoacoara is a must-visit destination for nature lovers and especially for beautiful beaches enthusiasts.

Discover another side of Ceará on its Coffee Route (Rota Verde do Café). The tour shows the history of coffee arrival in Ceará and the planting methods discovered in the state. Known as the “Ceará Switzerland,” the route deviates from the normal programming expected of a Northeastern state. Located within an Environmental Protection Area (APA) of the Baturité Range, the route emerges as an opportunity to pave the way for sustainable territorial development and is worth exploring.

There’s no place like Ceará, and it’s only possible to confirm this by visiting this rich and diverse destination. Visit Ceará and see that there’s no better place!

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NORTHEAST

CAPITAL: SALVADOR

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CAPITAL: FORTALEZA

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Natural pools are major attractions in Jericoacoara

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Pedra Furada is a beautiful postcard of Jericoacoara Fortaleza attracts visitors all year round with a variety of tourist options Photo: Gustavo Pellizon Photo: Gustavo Pellizon Photo: Gustavo Pellizon

It’s impossible not to fall in love with the natural beauty of Maragogi

ALAGOAS

FEEL AND LIVE DIFFERENT EXPERIENCES IN ALAGOAS

Saying that Alagoas is one of the most beautiful states in Brazil and offers a wide variety of tourist attractions for all tastes is not really big news. The state is known for its beaches with warm, calm, and crystal-clear waters, as well as its rich culture and history.

However, it is in the countryside of the state that one of the most beautiful postcards is found. The region is known for its arid landscape and rich culture, with Piranhas standing out. The historic city located on the banks of the São Francisco River is one of the main tourist spots in the backcountry, boasting a well-preserved historic center with centuries-old architecture and a lively and cozy nightlife. In the region, it is also possible to enjoy several unique experiences, such as a boat ride on the waters of the Velho Chico, which runs through one of the world’s largest navigable canyons.

In the North Coast of Alagoas is one of the most popular destinations among tourists: Maragogi. The busiest tourist gateway in Alagoas, second only to the capital Maceió, boasts breathtaking beaches, as well as a large hotel chain and great options for beachfront dining. Japaratinga and São Miguel dos Milagres are other cities on the North

Coast that stand out for their natural beauty and increasingly popular tourist attractions.

In this region lies the Coral Coast, which stretches for 135 km, being one of the largest coral reefs in the world and home to a wide variety of marine life. The best time to visit the North Coast is during the summer when rains are less frequent and the natural pools are clearer.

If Alagoas is on your radar for the next trip, the capital Maceió cannot be missed. The city is known for its lush urban waterfront, such as Pajuçara Beach, famous for its natural pools, and Ponta Verde Beach, which is ideal for those who enjoy calm water sports and nature contemplation.

It is precisely in the Ponta Verde neighborhood, which gives its name to the beach, that an iconic construction is located: the Coral Reef Marker. There is an installation with fiber optic lights forming a compass rose. The space has a walkway where you can observe the movement of the sea under the monument, as well as a path that shows, with special luminaires and LED lights, all the beaches of Alagoas and Pernambuco that are part of the Coral Coast.

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NORTHEAST
Photo: Lucas Meneses

CAPITAL: SALVADOR

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CAPITAL: MACEIÓ

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Sunset picnic at the São Francisco Canyons Ponta Verde Beach in Maceió Photo: Thiago Sampaio Photo: Thiago Sampaio
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Brazil

NORTHEAST

PERNAMBUCO

PERNAMBUCO, A PERFECT DESTINATION FOR EVERYONE

Pernambuco is a state in the northeastern region of Brazil, that harbors a wide diversity of natural, historical, and cultural beauties. It’s a perfect destination for those seeking a unique and unforgettable experience.

The state is globally renowned for its paradisiacal beaches, such as Porto de Galinhas, Maracaípe, and Muro Alto. Porto de Galinhas is famous for its natural pools, coral reefs, and crystal-clear waters. Maracaípe is another must-visit destination, with its perfect waves for surfing and bodyboarding.

The entire coastline of Pernambuco is celebrated for its crystal-clear waters and white sands, with beaches like Boa Viagem, Carneiros, and Tamandaré being among the most visited. But Pernambuco is not just sun and sea. The countryside of the state also offers lush natural beauties, such as the waterfalls of the city of Bonito. Moreover, Pernambuco is a state rich in culture and history, with attractions like the Marco Zero in Recife and the Alto da Sé in Olinda.

The state also hosts the archipelago of Fernando de Noronha, one of the most famous tourist destinations in Brazil. Fernando de Noronha is known for its paradisiacal beaches, natural pools, marine biodiversity, and unique natural beauties.

HISTORY AND CULTURE

Pernambuco has a rich and preserved history. Olinda is a UNESCO World Heritage Site, with its narrow winding streets filled with colonial mansions, baroque churches, and museums. The “Old Recife” neighborhood is also an important historical center, with its colonial architecture and historical monuments.

Pernambuco’s culture is a mosaic of African, indigenous, and European influences. Frevo, maracatu, and caboclinho are some of the traditional musical rhythms of the state. The Carnival of Pernambuco is one of the liveliest in Brazil, with the giant puppet dolls in Olinda, parades in Recife, featuring frevo, maracatu, and even samba schools.

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The Sé Cathedral in Olinda Photo: Arthur SouzaSetur PE

NORTHEAST

CAPITAL: SALVADOR

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CAPITAL: RECIFE

OFFICIAL WEBSITE: WWW.EMPETUR.PE.GOV.BR

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The capital of Pernambuco spectacularly combines natural beauty and modernity The Morro Dois Irmãos (Two Brothers Hills) in the paradisiacal Fernando de Noronha Photo: Lea Renata

PARÁ

PARÁ BOASTS STUNNING NATURE AND COMMUNITY-BASED TOURISM

Naturally breathtaking, Pará offers endless natural attractions such as rivers, beaches, mangrove areas, forests, with a notable emphasis on its unique fauna. Located within the Amazon Rainforest, at the mouth of the Amazon River, Pará holds extraordinary potential for community-based tourism and ecotourism, perhaps one of the most promising destinations in the world. The key differentiator is the local populations inhabiting these territories and their relationship with nature, along with the ancestral knowledge they possess. They are the primary guardians of the ecosystem.

Belém, the state capital, is considered the gateway to the Amazon. With its centuries-old history, which has contributed to our understanding of the region today, it has a vocation for gastronomic, cultural, nature-based, as well as business and event tourism. Its proximity to conservation areas allows tourists to experience multiple experiences that blend tradition and modernity, as well as encounters with nature and the vibrant city. A true Amazonian experience.

The capital is a complete tourist destination with a variety of leisure options such as Estação das Docas, Porto Futuro, Mangal das Garças, Ver-o-Peso Market, as well as numerous rich museums and historical landmarks from the Belle Époque.

Cultural, sun-and-beach, and leisure tourism also stand out in the Tapajós region, especially with Santarém and its Vila de Alter do Chão, and the Marajó region. These regions combine beaches, forests, folkloric events like Sairé, handicrafts, and Tapajonic and Marajoara ceramics.

NATURE

Nature tourism, ecological tourism, and sport fishing stand out in the Xingu Region, in western Pará, offering the opportunity to explore beautiful landscapes with trails, waterfalls, and caves nestled amidst the vast greenery of the forest. Visiting during the Amazonian summer, when the frequency of rains increases the volume of water in the waterfalls, enhances the scenery, making it ideal for swimming. Highlights include Cachoeira da Planaltina and the largest sandstone cave in Latin America.

FESTIVALS AND RELIGION

Religious tourism also strengthens cultural identity and boosts the economy in Pará. Festivities in multiple regions perpetuate traditions, promote tourism, and become an alternative source of employment and income generation. Among the highlights are the Marujada de São Benedito festival in Bragança and the famous Círio de Nazaré in Belém.

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Alter do Chão in Santarém is winning the tourist hearts
NORTH
Photo: Fernando Sette

CAPITAL: SALVADOR

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CAPITAL: BELÉM

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Pesqueiro Beach in Marajó Marujada in Bragança The Cirio de Nazaré in Belém Photo: Lais Teixeira Photo: Fernando Sette Photo: Alexandre Baena
NORTH

MANAUS

10 REASONS FOR YOU TO VISIT THE DESTINATION

1 - Manaus is the capital of Amazonas and is located basically in the middle of the Brazilian Amazon, in the largest state in Brazil. The city is endowed with Tourist Assistance Centers - CATs, where the labor is formed by tourism students from local universities, that are trained to receive the visitors in the best way.

2 - The city is blessed with incomparable and unique natural beauty, with natural attractions such as the Meeting of the Waters (Rio Negro and Solimões) and the Tupé Sustainable Development Reserve; urban parks, as well as exuberant flora and fauna in inspiring scenarios.

3 - The Historical Center conserves houses with architecture from the rubber boom cycle, which occurred in the late nineteenth century and early twentieth century. Some centennial buildings also house cultural tourist equipment that conditioned Manaus to be, at that time, one of the richest cities in the country.

4 - It has several important archeological sites, which help to identify the origin of the people

who inhabited the region thousands of years ago, as you can see at the City Museum - MUMA.

5 - Manaus is inserted in the international route of great shows that are presented in emblematic spaces like the amphitheater of the Tourist Complex of Ponta Negra, the Arena da Amazônia and the Sambódromo.

6 - The city offers countless options for the practice of Nature Tourism, Experience Tourism and Ecotourism. Several tourist routes can be taken in the city and outside it. As one of the main attractions we have Sport Fishing, with the tucunaré (a fish from the Amazon rivers).

7 - To sail on the Amazon rivers is to be dazzled by magnificent sunsets and sunrises, which complete a perfect scenery for contemplation of nature, accommodated on cruise ships, on “gaiolas” (regional transport boats between cities in the interior of the state), on luxury yachts or on boats that offer overnight itineraries.

8 - Manaus has new hotel developments that offer accommodation in boutique hotels, charm hotels, hostels, international category hotels offering luxury, comfort, modernity and quality. There are also hotel developments of large national and international chains in the city.

9 - In the city’s Historical Center, you can enjoy several restaurants that offer a diverse cuisine, with dishes based on typical regional fish, such as tambaqui, pirarucu, tucunaré, jaraqui and pacu. It is worth a gastronomic tour around the city to try spices and regional fruits like cupuaçu, mari mari, tucumã, pupunha, sorva, among many others.

10 - Modern tourist equipment offer entertainment and leisure, enabling the visitor to experience Manaus for five days or more. Highlights include the double deck tourist bus, the Amazonas Theater, the Palace of Justice, the Rio Branco and Rio Negro Palaces, the Rio Negro Bridge, the City Museum, the Adolpho Lisboa Municipal Market, the Amazon Peoples’ Cultural Center, among others.

Photo: Ana Claudia Jatahy - MTUR Photo: Ana Claudia Jatahy - MTUR Photo: SEMCOM/MANAUSCULT

AMAZONAS AN ADVENTURE THROUGH THE AMAZON

The state of Amazonas, situated in the vast Northern region of Brazil, is a destination filled with natural and cultural charms. When exploring this magnificent area, it’s essential to start with the capital, Manaus, known for its striking architecture and the famous Teatro Amazonas, which harks back to the rubber boom era. A visit to this cultural icon is a must.

Still in Manaus, the Adolpho Lisboa Municipal Market is an unmissable place to explore the diversity of Amazonian products, from fresh fish to traditional crafts. The Ponta Negra Waterfront, on the west side of the Amazonian capital, is also a highlight on the itinerary. The tourist complex offers restaurant options and tours with an incredible view of the Rio Negro, which bathes the city. It’s worth noting that the complex is one of the privileged spots to capture the sunset. The sunset at Ponta Negra becomes a true spectacle and can be enjoyed with family or friends. The orange tones of the sun’s rays meet the dark waters of the Rio Negro, forming a beautiful shimmering watercolor.

And for those who prefer contact with nature amidst the city, the Museum of the Amazon (Musa) is a great option. Located within the Adolpho Ducke Reserve of the National Institute of Amazonian Research (Inpa), in the north zone of the city, the museum features an observation tower with a height of 42 meters, offering a magnificent view of the trees of the native forest of the reserve. It’s the ideal outing for adventure enthusiasts, as it’s sure to give you butterflies in your stomach.

Near the capital, the Meeting of the Waters takes place,

a unique phenomenon where the dark waters of the Rio Negro meet the muddy waters of the Rio Solimões, offering an unforgettable visual spectacle. From Manaus, embarking on a boat tour along the Amazon River is an opportunity to explore the grandeur of this immense river and witness the rich biodiversity along its banks.

In the heart of the Amazon, the Anavilhanas National Park stands out as the second largest fluvial archipelago in the world, providing unique ecotourism experiences and wildlife observation. The Tapajós National Forest, in Santarém, offers fascinating trails and the chance to get closer to indigenous culture.

And the attractions of the state don’t stop there. The Mamirauá Reserve is one of Brazil’s largest sustainable development reserves, and a notable example of environmental preservation, while the Tuyuka indigenous community provides an immersion into the rich local culture. The Santuário Waterfall, in Presidente Figueiredo, attracts nature lovers with its trails and stunning waterfalls.

For an authentic experience, the São Tomé community offers the opportunity to stay in a riverside house, providing direct contact with the local life daily. And if the visit occurs in June, one mustn’t miss the colorful Parintins Festival, a folk celebration involving the Caprichoso and Garantido oxen.

Exploring the state of Amazonas is a journey that combines the grandeur of the Amazonian nature with the cultural richness of this unique region, offering visitors an enriching and unforgettable experience.

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The Ilha do Governador is one of the most beautiful places in the state
NORTH
Photo: Mario Oliveira

For those curious to learn more about indigenous experiences and culture, the capital is an excellent option

CAPITAL: SALVADOR

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The classic style of Manaus contrasts with the natural diversity of the capital the natural beauty and millennia-old stories of one of Brazil’s culturally richest states The Mariua Archipelago in Barcelos
NORTH
Photo: Ana Claudia Jatahy Photo: Mario Oliveira Photo: Ana Claudia Jatahy

RIO DE JANEIRO

DISCOVER THE BEST OF RIO DE JANEIRO!

The state of Rio de Janeiro is the perfect destination for those who want to enjoy an incredible trip with the whole family. And age doesn’t matter! There are entertainment options and attractions for children, youth, adults and seniors. In the capital, besides the famous landmarks like Cristo Redentor and Pão de Açúcar, families can enjoy activities like AquaRio, the Museu do Amanhã, and the Yup Star Ferris Wheel. There are also many shopping malls, outdoor parks, and beaches.

When exploring the entire state, the variety becomes even greater. In other words, just choose your destination and enjoy creating unforgettable memories. Among the options, there are perfect beaches to relax in the capital, as well as Niterói, Maricá, Cabo Frio, Arraial do Cabo, Búzios, Angra dos Reis, and Paraty, among many others.

Picnics and hikes in the Itatiaia National Park and Cão Sentado Ecological Park, in Nova Friburgo; dives in the Horto, Represa, Quebra, and Chuveiro waterfalls in Rio; rafting on the Paraibuna River and adventures in many other ecotourism spots; cultural activities in the numerous museums of the capital; serenades by viola players in Conservatória; historical ruins and locomotive in Volta Redonda; discoveries in the Archaeological and Environmental Park of São João Marcos, in Rio Claro; history lessons in the Imperial City of Petrópolis; the memorial to the Folia de Reis and historic farms in Rio das Flores and other colonial cities.

Visiting a state and having access to paradises of crystal-clear and charming beaches is an advantage that few places in the world can offer. Rio de Janeiro is one of them. The state has a beautiful coastline along its more than 600 km of Atlantic coast. In the capital, Copacabana and Ipanema are famous postcards and are always full of visitors.

However, the inland cities also offer options to please visitors. There are places with sea suitable for water sports, and others suitable for families, with calmer waters. It is also possible to find sandbanks and lagoon beaches. For those who practice diving, Arraial do Cabo has one of the best spots in South America.

The Costa Verde, composed of four municipalities, attracts tourists with its paradisiacal islands, beaches, and coves. Two of the municipalities that make up the region, Angra dos Reis and Paraty, were awarded the UNESCO World Heritage Site title as sites of exceptional universal value, combining culture and nature. With about 85% of native vegetation, the area forms the second largest forest remnant in the Atlantic Forest biome.

In Paraty, there are a variety of archaeological sites, a portion of the old “Gold Trail”, and living communities that maintain their ancestral relationship with the landscape. The main attraction is its historical center, which preserves the most perfect Brazilian colonial architectural ensemble, designated as a National Historic Monument.

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Cristo Redentor (Christ the Redeemer) with open arms over the Guanabara Bay in the capital of Rio de Janeiro
SOUTHEAST
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SOUTHEAST

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Photo: AcervoSetur RJ Armação dos Búzios is one of the most beautiful places in the state Paraty Cataguases Island Photo: AcervoSetur RJ Photo: AcervoSetur RJ

MINAS GERAIS

ALL THE HISTORICAL AND CULTURAL CHARM OF MINAS GERAIS

Minas Gerais is a historical and cultural destination, with many attractions and a strong gastronomy scene. Its capital, Belo Horizonte, boasts the largest cultural complex in Brazil, consisting of 32 facilities such as museums and cultural and art spaces.

In the metropolitan area, it’s possible to visit Inhotim, the largest open-air museum in the world and one of the main botanical gardens in Latin America. Moreover, Minas has several routes of historical heritage and offers plenty of religious tourism and traditional festivals such as “Congados” and “Folia de rei.”

In Beagá, as the capital is known, the options for those who enjoy nature, cultural and historical heritage are endless. The city offers great walks through cultural spaces, sometimes possible to be done on foot. There are museums, cinemas, parks, theaters, hills, and viewpoints during the day. At night, the world capital of bars is always full of beautiful and cheerful people.

Praça da Liberdade is the cultural epicenter of Beagá. Surrounded by historic palaces, museums, and exhibition spaces, this area stands out for its imposing architecture and well-kept gardens. The Cultural Circuit of the Square also offers a fascinating journey through the city’s history and art.

Also noteworthy is the Pampulha Architectural Complex and one of its main attractions, the Church of São Francisco de Assis, a postcard of the city and a masterpiece by architect Oscar Niemeyer. The circuit is so beautiful and special that UNESCO recognized the modern ensemble as a Cultural Heritage of Humanity.

For those who want to get a taste of the local cuisine, considered one of the best in the country, the Central Market is the ideal gastronomic and cultural paradise.

Minas is also well-known for its historical cities, especially Ouro Preto. More than just a historical city, it’s a journey through time, where cultural richness, spectacular architecture, and the local traditions come together to create a unique experience. Anyone who wants to learn more about Brazil’s colonial past cannot miss the opportunity to visit it.

Among the best-preserved historical cities in Brazil is the calm and charming Tiradentes. It was during the gold rush that its colonial streets became crowded. Currently, it’s the 18th-century churches that share attention with the preserved colonial houses formed by townhouses that house restaurants, inns, antique shops, and craft stores that shine their lanterns lights on the facade at dusk. Tiradentes is a dream itinerary!

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Praça da Liberdade in Belo Horizonte
SOUTHEAST
Photo: Ruy Vasco - Flickr

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SOUTHEAST

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The city of Tiradentes has a huge cultural and historical wealth The impressive Mineirão Stadium São Francisco de Assis Church Photo: Pedro Vilela Photo: Marcelo MetelloFlickr Photo: Pedro Vilela

SÃO PAULO

A STATE THAT BLENDS BUSINESS AND LEISURE IN PERFECT HARMONY

The state of São Paulo reveals the strength of a segment that has been increasingly prominent over the last decade: leisure tourism. Beyond the business that has established São Paulo as a destination for travel and corporate events, the state now boasts attractions that position it as one of the most qualified leisure hubs in the country: it has the largest offering of theme parks in Latin America, award-winning gastronomic destinations, certified adventure attractions, and stunning natural beauty.

The Tourist region of Campos do Jordão, for example, recorded over 350 thousand visitors in January, showing that the municipality is much more than just a winter destination. Nestled in the heart of the Mantiqueira Mountains, Campos is located in a region with incredible landscapes in any season. Most of its attractions, such as restaurants, bars, and shops, operate year-round. In addition to the Horto Florestal, Parque Amantikir, and Palácio Boa Vista, there are a series of rural attractions to visit throughout the year.

The Olímpia city is part of the Águas Sertanejas Tourist Region. The municipality with 55 thousand inhabitants attracts an average annual flow of about

3 million visitors. Among other attractions, Olímpia is home to the Thermas dos Laranjais Water Park and the Hot Beach, both unmissable family attractions.

The city of Santos stands out for its seven-kilometer-long coastline and excellent infrastructure. With a qualified hotel chain, good gastronomy, and permanent leisure activities, Santos is one of the main coastal destinations in the state. In addition to a recently restored Historic Center, it also has one of the largest beach gardens in the world, with more than 1,700 trees. Among the attractions are Morro do José Menino, the Pelé Museum, the Santos Aquarium, the Vila Belmiro stadium, and the Botanical Garden.

The São Sebastião region also surprises with the diversity of tours that include ecotourism and adventure tourism. There are hiking trails, good waves for surfers, dives on islands, and kayaking. The destination also preserves its culture in the historic center with buildings dating back to the 17th and 18th centuries. It is the oldest city on the North Coast, with 100 kilometers of coastline. The beaches of Maresias and Juquehy are especially popular, attracting tourists who are looking for natural beauty and comfort.

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Maresias Beach in São Sebastião
SOUTHEAST
Photo: Alf Ribeiro

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Capivari Center in Campos do Jordão Thermas dos Laranjais Water Park is one of the main attractions in Olímpia The Pelé Football Museum in Santos Photo: Ken Chu Photo: Ken Chu Photo: Ken Chu

SOUTH

PARANÁ

A PERFECT BALANCE BETWEEN NATURE AND ARCHITECTURE

The state of Paraná, in southern Brazil, boasts a diverse tourist landscape, combining natural beauty, historical architecture, and memorable cultural experiences. In Curitiba, the capital, the Botanical Garden stands out for its iron and glass greenhouse, inspired by London’s Crystal Palace, and its extensive gardens that invite relaxing walks.

The Oscar Niemeyer Museum, known as the “Museu do Olho,” is a contemporary architectural masterpiece housing art exhibitions, while Ópera de Arame, built with tubular structures and a transparent roof, provides a unique atmosphere for cultural performances. The Barigui Park is another favorite spot for nature lovers, offering vast green areas, lakes, and hiking trails. There are also parks like Tanguá, Bosque Alemão, and Bacacheri, which are popular among both locals and tourists. Curitiba’s cuisine has strong European and local influences, but what truly shines is the famous “barreado,” a typical dish of Paraná, and the charming cafes scattered throughout the city.

Nature enthusiasts should include the city of Foz do Iguaçu in their itinerary, home to the famous Iguaçu National Park, a treasure trove housing the breathtaking Iguaçu Falls, one of the Seven Natural Wonders of the World. The Itaipu Hydroelectric Plant offers special tours, revealing the magnitude of this feat. Foz do Iguaçu also offers the opportunity to experience a unique cultural blend, as the

destination borders Paraguay and Argentina. At the Tríplice Fronteira, visitors can learn more about the culture, cuisine, entertainment, and of course, enjoy shopping in neighboring countries. Near the Iguaçu Falls, there is also the Parque das Aves, which boasts an impressive variety of exotic and tropical birds. Visitors can interact closely with colorful macaws, toucans, and several other species.

Continuing through the state, the historic city of Paranaguá serves as a starting point for exploring the Ilha do Mel, with its untouched beaches and calm atmosphere. The Wine Route, in the São João do Oeste region, invites visitors to taste award-winning wines in picturesque wineries, reinforcing the destination’s tourist versatility. Londrina, on the other hand, is home to the Bosque Municipal Marechal Cândido Rondon, a peaceful refuge with diverse fauna.

Ponta Grossa cannot be left out, offering Vila Velha State Park, with fascinating rock formations such as the Furnas and the Lagoa Dourada.

The state of Paraná, with its breathtaking landscapes, striking architecture, and rich cultural heritage, offers an unmissable journey for those seeking a variety of experiences, from the tranquility of beaches to the grandeur of waterfalls and the charm of historic cities.

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The impressive Iguaçu Falls

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The Botanical Garden is a must-visit on your itinerary through the capital Barigui Park is located in the capital of Paraná
SOUTH
The Oscar Niemeyer Museum, a great option for sightseeing in Curitiba

SOUTH

SANTA CATARINA

VENTURE AMONG RIVERS, MOUNTAINS, AND LIVING MEMORIES

Santa Catarina enchants visitors with a diversity of landscapes and memorable experiences. Known as the Ilha da Magia (Island of Magic), its capital, Florianópolis, is one of the most coveted beach destinations in Brazil. With the blue waters of the Atlantic Ocean, the city is a hotspot for surfers, partygoers, sun enthusiasts and nature lovers. Besides the unique beauty of its beaches, Florianópolis also boasts a rich history, cultural diversity, imposing architecture, and an exciting nightlife.

In the Historic Center, you’ll find the Metropolitan Cathedral and the Mercado Público (Public Market), which, besides being beautiful constructions, offer a plethora of options for those who want to taste local flavors and learn more about the city’s gastronomy, featuring fresh seafood and dishes based on tropical fruits as their flagship.

The Lagoa da Conceição, a lagoon located in the heart of the island, is also a refuge for those seeking relaxation and an ideal spot for water sports. But the highlight of the destination is its beaches, each with its own identity. One of the most famous, Praia da Joaquina, gathers surfers from around the world thanks to its colossal waves. Praia do Campeche offers extensive stretches of white, soft sand. Praia do Mole is surrounded by dunes and preserved vegetation, ideal for those seeking tranquility and beautiful landscapes.

Jurerê Internacional Beach is where the action is concentrated. Big parties, beach clubs, and festivals liven up

the most festive in a stunning setting that guarantees fun.

Leaving the capital, the city of Blumenau, founded by German colonizers, preserves European heritage in its architecture and gastronomy. Here, the Oktoberfest stands out as one of the largest German festivals outside Germany. In Pomerode, a neighboring city, there are also celebrations of its Germanic roots with cultural and gastronomic festivals.

The Santa Catarina Highlands, with cities like São Joaquim and Urubici, offer a scenario with wineries and beautiful landscapes. Morro da Igreja, in Urubici, is one of the highest points in the state, providing breathtaking panoramic views.

The European Valley region, besides Blumenau and Pomerode, has charming cities like Brusque and Nova Trento, where the Santa Paulina Sanctuary is located. The trails and waterfalls of the Itajaí Valley National Park attract nature lovers.

Bombinhas is a paradise for divers, with crystal-clear waters and rich marine life. The Unipraias Park, in Balneário Camboriú, includes a cable car and radical activities. The city of Joinville, besides being an industrial hub, stands out for the Dance Festival, one of the largest in the world.

And in the municipality of Penha, there is the iconic Beto Carrero Park, perfect for family fun.

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Hercílio Luz Bridge, a postcard of the capital Florianópolis

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Santinho Beach is one of the most famous on the island Photo: Daniel ViannaMTur The city of Blumenau is located in the Itajaí Valley and enchants with its European vibe The amazing Campeche Beach Bombinhas Beach in Santa Catarina Photo: Daniel ViannaMTur
SOUTH

RIO GRANDE DO SUL DISCOVER ALL THE RICHES OF STATE

Rio Grande do Sul, located in the Southern region of Brazil, is a true gem for tourism enthusiasts. In Porto Alegre, the capital, the Mercado Público (Public Market) is where local aromas and flavors intertwine. The Redenção Park, the green lung of the city, provides a refuge for residents and visitors, serving as a verdant oasis for relaxing strolls, picnics, and outdoor cultural activities. During weekends, local artists showcase their performances, making the park a gathering spot and an excellent stop for those visiting the destination.

While exploring the city, visitors encounter a variety of must-see tourist spots, such as the Metropolitan Cathedral, the bohemian neighborhood of Cidade Baixa, and the Beira-Rio stadium, where numerous football matches take place. For art lovers, the Iberê Camargo Foundation stands out. Located on the banks of the Guaíba River, this architectural masterpiece hosts exhibitions by renowned Brazilian and international artists. The Usina do Gasometro (Gasometer Plant), a former power plant transformed into a cultural space, also features contemporary art exhibitions and a panoramic view of the city, a must-visit for culture enthusiasts.

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The Serra Gaúcha, with highlights like Gramado and Canela, unveils a European atmosphere with its charming architecture. The Lago Negro (Black Lake), in Gramado, reflects serenity in its dark waters, while the Caracol Park, in Canela, displays the grandeur of the Caracol Waterfall. Gramado is also a leader in theme parks that enchant both children and adults. The Mini Mundo is a miniature reproduction of cities and landscapes from around the world, while the Mundo a Vapor presents fascinating exhibitions about the Industrial Revolution. The destination is also home to one of the largest collections of original NASA artifacts, at Space Adventure, and Snowland - a snow-themed amusement park that offers the unique opportunity to enjoy snow and low temperatures in Brazil, in a fun way.

One of the highlights of Serra Gaúcha, however, is its gastronomic offer, a celebration of European influences, especially German and Italian, with charming restaurants offering fondues, as well as delicious chocolates, wines, and coffees, providing a unique culinary experience. However, it’s possible to find every type of cuisine available, to suit all tastes and budgets.

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The sunset on the Guaíba River is impressive Colonial Coffee Delights, a tradition in the Serra Gaúcha region SOUTH Photo: Renato Soares

MIDWEST

MATO GROSSO TRANQUILITY AND SURPRISES IN THE BRAZILIAN MIDWEST

Have you ever heard of Mato Grosso? If not, you don’t know what you’re missing. Get ready to discover a Brazilian state full of adventures and breathtaking landscapes. With a huge natural diversity, tasty cuisine, and a vibrant culture, the state enchants and surprises its visitors.

Its capital, Cuiabá, is the gateway for those who want to explore the natural and cultural riches of the region. Meanwhile, the historic city of Chapada dos Guimarães brings together impressive sandstone cliffs and crystal-clear waterfalls for those seeking adventure and connection with nature. But the highlight of the state is for wildlife lovers, as it is home to part of the Pantanal, offering a unique experience where you can spot an incredible variety of animals such as alligators, capybaras, and exotic birds in a preserved and majestic nature. One of the largest wetland plains in the world is home to impressive biodiversity and is one of the fastest-growing destinations in Brazil.

The cuisine of Mato Grosso is a feast for the palate, with typical dishes such as delicious sun-dried meat with cassava, the famous grilled painted fish, and the traditional rice with pequi. Don’t miss out on trying the famous tereré, a refreshing drink made from mate herb, highly appreciated by locals.

The culture of Mato Grosso is also a strong mark of the state. With significant indigenous, African, and European influence, the destinations of Mato Grosso carry pieces of these cultures, reflected in music, dance, popular fes-

tivals, and even in the way of life of the people from Mato Grosso. Handicrafts in ceramics, wood, and natural fibers are also a living expression of the cultural identity of the state, with unique pieces that enchant visitors.

The capital, Cuiabá, is a bustling city that offers a fascinating blend of history, culture, and nature. Its historic center is home to centuries-old churches such as the Cathedral Basilica of Senhor Bom Jesus de Cuiabá and the Historical Museum of Mato Grosso, which traces the region’s past.

If you want to taste a bit of the cuisine of Mato Grosso, or acquire one of the unique pieces produced in the state, or simply understand more about the local culture, be sure to visit the Municipal Market, where you will find a variety of regional products, from handicrafts to medicinal herbs.

For nature lovers, Cuiabá offers Mãe Bonifácia Park, a green refuge in the heart of the city, ideal for walks and contemplation of the local flora and fauna.

Leaving the capital, make sure to explore the exuberance of Chapada dos Guimarães, a true natural paradise in the heart of Brazil. This stunning destination offers a unique blend of scenic landscapes, majestic waterfalls, and impressive rock formations. Start your journey by visiting the Véu de Noiva Waterfall, one of the most famous postcards of the region, where crystal-clear waters cascade from a dizzying height amidst a breathtaking scenery.

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Chapada dos Guimarães is one of the most stunning ecotourism destinations in the country Photos: Flavio AndréMTur

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The Orla do Porto seduces with the charm of its colorful houses The Sergio Motta Bridge connecting the capital The Véu da Noiva is an imposing waterfall in Chapada dos Guimarães The Parque das Águas is one of the city’s postcards
MIDWEST

MIDWEST

MATO GROSSO DO SUL

A PRESERVED AND MAGICAL STATE

Discover the cultural and natural diversity of Mato Grosso do Sul, a Brazilian state that enchants with its ecological diversity and historical heritage. From its capital, Campo Grande, to the Pantanal, one of the largest wetland areas in the world, passing through the city of Bonito, the world’s first Carbon-Neutral Ecotourism Destination, Mato Grosso do Sul is a treasure trove of opportunities for those who want to discover new and impressive places.

Dive into the crystal-clear waters of rivers and caves, ideal for snorkeling, in Bonito, or enjoy the colonial architecture and boat rides on the Paraguay River, in Corumbá... Get ready for an unforgettable journey, where nature and history come together.

Known for its hospitality and rich culture, the capital Campo Grande offers a charming blend of Pantanal traditions and modernity. Explore the Parque das Nações Indígenas, enjoy typical cuisine at its markets and restaurants, and immerse yourself in its history at the Dom Bosco Cultural Museum. With its urban parks and welcoming atmosphere, Campo Grande is a must-visit destination for those seeking an authentic experience in Mato Grosso do Sul.

Bonito, on the other hand, enchants as a true natural paradise, full of crystal-clear waters and stunning landscapes, making it one of the most sought-after destinations

for nature lovers and ecotourists. With exemplary tourist infrastructure and a commitment to environmental preservation, Bonito offers a unique and unforgettable experience for those seeking adventure and connection with nature. The city was recognized as the first carbon-neutral ecotourism city on the planet, a historic achievement for Brazil and the region.

It is possible to explore underwater caves, float in rivers of transparent waters, and dive into natural pools full of marine life, but also to learn about the most sophisticated ecotourism practices and engage with local sustainability in a true lesson on how to do tourism ethically and balanced, with a focus on preservation, conservation, and care. There is much to live and learn in a visit to this destination.

Another destination that provides us with the opportunity to learn is the Pantanal. Considered one of the largest floodplain areas in the world, the Pantanal is home to numerous wild animals and it is possible to explore the rare and natural beauties of the destination in many ways. But river cruises and boat trips through the region are still the best option for those who want to experience this immersion in nature. In addition, many activities are offered at the destination, all with a focus on connecting with the local fauna and flora, such as horseback rides through historic sites, nocturnal caiman spotting, ‘picnics’ or ground barbecues in the woods, sunset boat rides, among others.

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The Gruta da Lagoa Azul (Blue Lagoon Cave) in Bonito Photos: Flavio Andre

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MIDWEST
The fauna of the state is extremely rich and charming The Pantanal, one of the largest floodplain areas in the world, offers numerous opportunities to connect with nature The tranquil capital combines the charm of urbanism with the serenity of nature

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