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WTM Special Edition - London - November 2016 - Free Distribution
Special Supplements Rio de Janeiro Cearรก Rio Grande do Norte
A revitalized destination After several mega events, the country presents new possibilities
INDEX WTM London 2016
SOUTHEAST
President Adolfo Martins CEO Roy Taylor (roytaylor@mercadoeeventos.com. br) - (55-11) 3123-2222 - (55-21) 3233-6319 Vice-president Vitor Bauab (vitor.bauab@mercadoeeventos.com.br) - (55-11) 3123-2222 Executive Director Luciana Fernandes (luciana. fernandes@mercadoeeventos.com.br) - (55-11) 3123-2248 Institutional Relationship Director Rosa
04 33 33 34 35 36 37 40 41 81
Editorial Information about Brazil English Tourists in Brazil Tourism Ministry Embratur Economic Tourism Conditions How to get to Brazil Cruises All-inclusive Resorts Brazil beyond the obvious
64 Rio de Janeiro 66 Minas Gerais 69 São Paulo
Masgrau (rosamasgrau@mercadoeeventos.com.br) - (55-11) 3123-2222 - (55-21) 3233-6316 Sales Director Mari Masgrau (mari.masgrau@ mercadoeeventos.com.br) - (55-11) 3123-2249 Business Inteligence Director João Taylor (joao.taylor@mercadoeeventos.com.br) - (55-11) 3123-2243 Chief Editor Anderson Masetto (anderson.
MIDWEST
masetto@mercadoeeventos.com.br) - (55-11) 3123-2236 Online Editor Aline Costa (aline.costa@mercadoeeventos.com.br) - (55-11) 3123-2222
71 Mato Grosso do Sul 73 Brasília
Chief Reporter Luiz Marcos Fernandes (luiz. fernandes@mercadoeeventos.com.br) - (55-21) 3233-6262 IT Manager GRM | Photographer Eric Ribeiro | Designer Gustavo Cascone
SOUTH
Press Office São Paulo (55-11) 3123-2239/2240 Press Office Rio de Janeiro (55-21) 3233-6353
NORTHEAST
42 45 48 50 53 56
Alagoas Bahia Ceará Pernambuco Rio Grande do Norte Maranhão
NORTH
75 Santa Catarina 77 Paraná 79 Rio Grande do Sul
Giovana Alves (giovana.alves@mercadoeeventos. com.br Igor Regis (igor.regis@mercadoeeventos.com.br) Kristhiany Teixeira (kristhiany.teixeira@mercadoeeventos.com.br) | Lisia Minelli (lisia.minelli@ mercadoeeventos.com.br) Pedro Menezes (pedro.menezes@mercadoeeventos.com.br) | Samantha Chuva (samantha.chuva@
SUPPLEMENTS
mercadoeeventos.com.br) Atendimento ao leitor (55-11) 3123-2222
05 Rio de Janeiro 17 Ceará 25 Rio Grande do Norte
Commercial Departament São Paulo (55-11) 3123-2248 | Rio de Janeiro (55-21) 3233-6319 Estados Unidos - Brazil Travel Media +1 (954) 647-6464 Operating Assistants Ellionai Medrado (55-11) 3123-2252 | Roberta Saavedra (55-21) 3233-6319
58 Pará 61 Amazonas
São Paulo Rua Barão de Itapetininga, 151 Térreo - Centro - CEP 01042-001 - Tels (55-11) 3123-2222 - Fax (55-11) 3129-9095 Rio de Janeiro Rua Riachuelo, 114 - Centro - CEP 20.230-014 - Telefone e Fax (55-21) 3233-6201 Translation Mathew Hunt (huntm11@gmail.com / (55-21) 99678-3868) Articles and opinions of third parties published in issue do not necessarily reflect the newspaper’s position.
November 2016 l London l WTM | MERCADO & EVENTOS BRASIL | 3
Olympics were just the beginning Climaxing with the 2016 Olympics, Brazil finished its grand cycle of events with a flourish: the Pan-American Games in 2007, World Military Games in 2011, Rio+20 in 2012, World Youth Day in 2013, Confederations Cup, also in 2013, and the World Cup in 2014.
Find your destination
We finished the difficult task of maintaining the high level set by London 2012, and received plaudits in the process. Now, more than ever, Brazil is prepared to receive more and more foreign tourists, especially the British.The idea is to resume the growth of tourists from the UK, a number that was increasing over the last four years – there were 149,564 in 2011 and 217,003 in 2014 - but the number fell in 2015, to 189,269. The leisure destination that is also the flagship of the country, recently, inaugurated a must-see attraction - the Museum of Tomorrow - that makes an excellent addition to the wonderful city. If you have been to Rio before, it’s worth coming back just to visit the museum. Located in Porto Maravilha, an area revitalized due to the Olympics, this imposing building refers to the values established for the event: the preservation of the planet. Newly opened, it was voted best museum in Latin America and received the Leading Culture Destination Award in London. According to the Brazilian Tourism Institute (EMBRATUR), British press highlighting Brazilian destinations have published several positive articles.This creates opportunities to expand the British public`s knowledge about Brazil. Not to mention the possibility of generating demand for little known destinations and potential interest by travel operators for product diversification. In addition to Rio de Janeiro, the whole country is waiting with open arms and is even more prepared and hospitable than ever before. In this edition, you will find articles with relevant information from the two main tourism boards in Brazil and tips on the main Brazilian destinations that will definitely please the British public. In addition to the traditional tourist sights, we have an extra section titled “Brazil beyond the obvious”. Enjoy! 4 | MERCADO & EVENTOS BRASIL | WTM l London l November 2016
North Region Midwest Region South Region Northeast Region Southeast Region
Secretaria de Estado de Turismo
There is more beyond the city of Rio
DESTINATIONS WITHIN THREE HOURS OF RIO
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http://www.youblisher.com/p/1197790-Rio-3/
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here is no doubt that Rio is the ‘picture postcard’ of Brazil for international tourism, but there is more on offer beyond its undeniable charms and beauties. The city is located in a state that has a reputation for the diversity of its attractions and geographical proximity. The major tourist cities are, at most three hours from each other, with easy access by tarmacked and well sign posted roads. Infrastructure is good and visitors have various options including international hotel chains, excellent cuisine, as well as ports and airports to make access easier. The highlight here is the diversity of its attractions. The options are divided between mountains and beaches. Besides the numerous natural attractions - which are spread over six tourist destinations - it is necessary to visit many historical destinations that keep alive the culture and traditions that are present in food, festivals and architecture. In the ecological sector, the State of Rio de Janeiro guards many treasures that stimulate adventure and ecotourism, all based on environmental preservation and sustainability. Bird watching, horseback riding and extreme sports are some of the activities that are possible in the mountain regions. Only a state like Rio de Janeiro can provide experiences like this that can exceed expectations with its unique beauty and diversity. To see all the exuberance of our state, please visit: www.cidadesmaravilhosas. rj.gov.br
MAPA OF THE STATE
Espírito Santo
OF RIO DE JANEIRO
TOURISTICS DESTINATIONS
Minas Gerais
Oceano Atlântico
São Paulo
Distances from Rio de Janeiro DESTINATION 1 - up to 245Km DESTINATION 2 - up to 200Km DESTINATION 3 - up to 180Km DESTINATION 4 - up to 130Km DESTINATION 5 - up to 273Km DESTINATION 6 - up to 140Km
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Visit: www.cidadesmaravilhosas.rj.gov.br
Foto: Miriam Cutz
destination 1
islands and secular architectural complexes Stunning
Edmar Tavares/TurisAngra
Paraty – Festa do Divino
he Green Coast (Costa Verde), in the south of the state, boasts more than two thousand beaches and 365 islands - one for every day of the year. The region entices tourists to lounge around lazily on the warm sand whilst listening to the relaxing sound of the waves. Formed by the cities of Angra dos Reis, Ilha Grande, Mangaratiba, Paraty, Rio Claro and Itaguaí, the region was once considered as a landmark during the foundation of the country, having housed one of the first colonized lands in Brazil. As an expression of refinement on the Brazilian coast, Angra dos Reis is an almost mandatory paradise for lovers of natural beauty. Located 150 kilometres from the state capital, the city has a broad menu of resorts, hotels and guest houses, which offer various activities, including all day boat tours, nature trails along rivers and down rapids, as well as extreme sports such as abseiling, mountain biking and rafting. Ilha Grande, in turn, is known for being in one of the most beautiful coastal areas in the world. A fine example is the beach of Lopes Mendes, which has been in countless lists of the most beautiful beaches in the world. Its popularity with tourists is due to the surrounding wild vegetation with almond and apricot trees and its crystal clear and transparent waters. The environment is completely deserted. There are no buildings, piers for mooring boats etc. therefore the beach remains quiet. Here, nature reigns supreme. Aventureiro is another special beach on the island. A small strip of sand plays host to a large coconut tree that, at some point in its life, grew at a different angle of 90
André Azevedo/Sectur Paraty
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Ilha Grande
Santa Rita Church
degrees. The tree is shown on local postcards. The beach has a gazebo and is a 30-minute trek away. From here you can have a view of the beaches and the surrounding forest, with its green palm trees, that add a fine mix of colour to the area. A fishing village makes up a harmonious setting, where friendly people are ready to receive tourists with warm smiles. The island is accessible by boat, with sails from Angra dos Reis, Jacareí and Mangaratiba. November 2016 l London l WTM | MERCADO & EVENTOS BRASIL | 7
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destination 2
Ecotourism, European traditions and haute cuisine Mapa de Cultura/Isabela Kassow/Diadorim Ideias/Secretaria de Estado de Cultura
TurisAngra
In Paraty, located 245 km from the capital, beaches are wild and isolated, with access only by trail or boat. These characteristics give the impression that the place is secret. Antigo and Antiguinhos beaches, surrounded by green mountains, have soft sand and crystalline waters. In the historic centre, houses in neoclassical and baroque styles and cobblestone streets give a rustic feel to the area. With great infrastructure, the city has excellent hotels and various restaurants of varying cuisine. One of the most popular drinks is cachaça. The city also stands out for hosting the International Literary Festival of Paraty- FLIP, which attracts national and international celebraties every year. The fair is usually organized in the first half of July and promotes nearly 200 events, including shows, literature discussions and book readings.
Matriz de San José Church
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esende, Itatiaia, Quatis, Penedo, Visconde de Mauá and Porto Real form part of the Region of Black Needles (Agulhas Negras), an exuberant mix of vegetation, waterfalls and paradisiacal sites with an interesting rock formations. Located in the center-south of the state of Rio de Janeiro, the region takes its name from the Agulhas Negras Peak, located in the Itatiaia Park. At 2791 metres, it is the highest point in the state. In addition to the Agulhas Negras Peak, the park offers many other attractions such as the Blue Lagoon, a natural lake formed by the river Campo Belo, the Bridal Veil waterfall, with a fall of 40 metres; Montanha do Couto Peak, the second highest point in the park, rising 2680 metres above sea level; and Prateleiras has rock formations with plateaus. In the region, two cities are mainly responsible for the heavy flow of tourists: Penedo (165 km from the capital) and Visconde de Mauá (200 km). The first, has a strong Finnish influence, which is reflected in its architecture and local culture. It stands out with its artisanal chocolates, rustic atmosphere and Nordic cottages. Fruit trees colour the streets and give a foreign air to the city. A popular tourist town, Penedo has good facilities, with hotels and restaurants that host their visitors masterfully.
Acervo PEIG/INEA
Lagoa Azul - Ilha Grande
Marino do Aventurero Park, at Ilha GrandeIsla Grande
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Visit: www.cidadesmaravilhosas.rj.gov.br
Agenor Siqueira -Secretaria de Turismo de Resende Visconde de Mauá – Cascata do Arcoíris
Visconde de Mauá has a bucolic and welcoming setting for those who want to isolate themselves from the madness and frenetic life of the big cities. The variety of the natural scenery of Visconde de Mauá is an invitation to well-being. Through contact with nature, you can escape from your normal routine and do various activities that promote contemplation, like hiking, horseback riding, exploring waterfalls or swimming in rivers and extreme sports such as free flights, mountain biking and canoeing. The local cuisine is heavily fish based, with trout being the most popular and it forms the basis for many dishes in the local restaurants. On cold days, treat yourself to a fondue or one of the soups with varied flavours around the fire that is lit in the city centre.
destination 3 A journey through time with the and
aroma of coffee mountain wheater Framed by large farms of colonial and historic architecture, the Coffee Valley (Vale do Café) Region is a legacy left by the coffee industry, the main product of the Brazilian economy during the 18th and 19th centuries. In total, 15 cities form the region, with the most popular being Valença, Vassouras and Miguel Pereira. Besides being able to visit hundreds of farms, tourists can explore the houses of the coffee barons and the slave quarters, which are preserved but also tell the history and show the birth of the country’s culture. During the month of July, the region hosts the Café Valley Festival, a phenomenon that has music concerts on farms, concerts in public squares and supports music workshops for local children. Another event that is gaining more and more momentum is “Coffee, Cachaça and Chorinho”. With gastronomic appeal, the event includes visits to historic farms for tasting, like the colonial cafe morning, with many cakes, bread, milk and soft cheeses, where most of the products are produced on site. Acervo PMV
Matriz de Nossa Senhora da Conceição Church
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Arquivo TurisRio
Valença – Chacrinha Farm
country was still a Portuguese colony, and Vassouras (Brooms, in English) - whose name derives from the tupeiçava bush, which is used for making broom heads – was also known as “Coffee Princess”. At the time (1850) the city was the world’s leading coffee producer. Mapa de Cultura/Isabela Kassow/Diadorim Ideias/Secretaria de Estado de Cultura
The Coffee Valley is an ideal as a retreat in rural tranquillity or for eco-tours. Miguel Pereira, just 115 kilometres from the capital, boasts waterfalls, small churches, rum and crafts. For its high mountains and hills, paragliding is a sport that attracts many visitors. Not to mention mountain biking, jeeps and the pentathlon, which also attracts many tourists due to the terrain of the area. For those traveling with a family, the Javary Lake offers pedal boats and small boat rides. Other attractions worth a look are the Railway Museum, the waterfalls of Vera Cruz and the Cachaça Museum. Be sure to taste the traditional tomato bread, a homemade delicacy that is only found in the region. Through its architecture, the history of the Coffee Cycle peak can be seen easily from Valença, a city located 148 kilometres from the state capital. All of the farms, cathedrals, parks, squares, monuments and houses, tell a little of the day-to-day lives of people that used to live in the region. The town has retained its traditions, its festivals and its customs from the golden coffee times. Among the main attractions are the Glaziou Garden, the Cultural Foundation Lea Pentagna and Vista Alegre Farm, which was one of the most important in the 19th century during the Empire. Close to the State capital, Vassouras - with palaces, houses, parks and gardens – here we can stop and go back in time. After all, almost 200 years ago, the 10 | MERCADO & EVENTOS BRASIL | WTM l London l November 2016
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Visit: www.cidadesmaravilhosas.rj.gov.br
Paraíso Farm, in Rio das Flores
Acervo Museu Imperial
destination 4
Mountain Tourism and the historical legacy of Imperial Brazil
Agenor Siqueira
Museo Imperial
Routes reveal stunning landscapes
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he region that once hosted the Portuguese royal court, Imperial Green Hills (Serra Verde Imperial) has a pleasant mountainous climate, which is why it has become the main refuge for locals seeking colder weather. That’s when many can take advantage of the stylish winter clothes and warm up by the fireplace. A nice glass of wine and a cheese fondue or, for the most romantic, a chocolate fondue with fruit. Shopping is also a popular in the region. Textiles and handmade delicacies are popular with almost every tourist who visits the region. With excellent hotels, the Imperial Green Hills is responsible for producing the most diverse types of
specialty beers, which harmonize perfectly with all that the State of Rio offers. The Brewery Route passes through the cities of Petropolis, Teresopolis, Nova Friburgo, Cachoeiras de Macacu and Guapimirim. In addition to the major brands, they also offer craft breweries that show a little of locals customs and culture. People love the drink. A good trip is to start in Nova Friburgo (131 kilometres from the city of Rio de Janeiro) and go to the Ranz, Rock Valley and BarĂŁo breweries. In the city centre, there is a plethora of shoe, clothes, handbags and makeup shops that can be found. Petropolis, founded in 1843 by Emperor D. Pedro November 2016 l London l WTM | MERCADO & EVENTOS BRASIL | 11
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Marco Esteves
Mapa de Cultura/Isabela Kassow/Diadorim Ideias/Secretaria de Estado de Cultura
Palacio de Cristal, Petrópolis
Teresópolis – Mountain Natural Park
II, was used to shelter the imperial family from the intense heat of the state capital Rio. Petropolis is only 59 kilometres from the city of Rio and offers a mix of heritage and ecotourism. Among the main attractions are the Imperial Museum, the Cathedral St. Peter of Alcantara, the Crystal Palace, the Quitandinha Palace and the house of Santos Dumont. On the outskirts, Itaipava stands out for its sophisticated aura and haute cuisine. Don’t miss a visit to the local breweries: Bohemia, Itaipava and Cidade Imperial. Colonised by Germans, Petropolis organizes the Bauernfest during the month of July. It takes its style from German festivals and features folk dancing, choirs, traditional bands (such as the Germanic Musical Band from Blumenau), beer contests, ethnic food and much more.
While Petropolis is the city of D. Pedro II, Teresopolis (which is 87 km from Rio) is the city of Teresa (Teresa Cristina, wife of D. Pedro II). Bucolic landscapes, street markets and charming restaurants are some of the characteristics of this city, which is full of charm. With attractions for all tastes, Serra dos Órgãos is one of the highlights of the region. Waterfalls, pools, trails and picnic areas are some of the attractions that the park offers. Easily accessible, the Soberbo Belvedere has one of the most impressive sights of the region. The peak Dedo de Deus (Finger of God) is a challenge for the more radical of tourists. Threedays, is the time it takes to walk from Teresopolis to Petropolis, trekking past waterfalls, different vegetation and other unique settings. Daniel Marcus
Nova Friburgo
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Visit: www.cidadesmaravilhosas.rj.gov.br
Acervo Portal do Sana
destination 5
Secular fortresses, cultural paths and natural reserve Thiago Cortes/Neltur
Sana – Cascata da Fumaça
Contemporary Art Museum in Niterói
F
rom Guanabara Bay if you look to one side you can see the state capital, Rio de Janeiro, and to the other you will see Niteroi, a “sister city” that reveals a blue-water coastline, scenic views with breathless landscapes, centuries-old fortresses and architectural works of great historical and cultural value, designed by the greatest exponent of national architecture, Oscar Niemeyer. The former state capital is also an important economic, cultural and gastronomic centre. There, the beaches of Camboinhas, Piratininga, Itaipu and Itacoatiara are highlights. On the other hand, the bay beaches such as Icaraí, Boa Viagem, Flechas, São Francisco, Charitas, Jurujuba and Adão e Eva are great for walks and outdoor activities. If you love history, then you can’t miss the fortress tour, comprising the largest complex in the country. You will visit the Fortress of Santa Cruz da Barra and Fort St. Louis or Pico, from the 18th Century. Itaboraí, a city close to Niteroi, is popular for its cultural and historical significance. It has been the setting for novels and movies, especially in Marechal Floriano Square, formerly Matriz Square. It also boasts the largest stage in the city, where there are artistic and cultural events such as the traditional Festival of Kings and a Book Fair. It is in the historic city centre that is siècle building that resists time. Another relevant aspect of the city is the oldest paleontological site in Brazil, on the shores of São José Lake. Nature lovers should not miss the National Park Restinga de Jurujuba, one of the country’s protected areas administered by the Chico Mendes Institute for Biodiversity Conservation (ICMBio). With a large number of on-going scientific research projects, the National Park extends over 44 km along the coastline between the cities of Macae, Carapebus and Quissamã. Its ecosystem brings together salt marshes, wetlands and the Atlantic Forest and there are more than 20 lakes. Campo dos Goytacases has always been synonymous with colonial farms, historic mansions and sumptuous manors. It is endowed with beautiful natural attractions like beaches, lagoons, environmental reserves, rivers and waterfalls. The main beach is Farol de São Tomé, 50 km long, where there is a 47 metre high lighthouse, which was opened in 1882, and is where the Environmental Protection Area of Lagamar was created. This is also the place where the Desengano State Park November 2016 l London l WTM | MERCADO & EVENTOS BRASIL | 13
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Mapa de Cultura/Cris Isidoro/Diadorim Ideias/Secretaria de Estado de Cultura
is found with its rich flora and fauna. Among its main attractions are the Desengano Peak, a 1,761m high mountain, the Mateus Peak, of 1,576 m, and the Pedra da Agulha. Casimiro de Abreu gained national fame in 1980 as a esoteric area, especially because people believed that an extra-terrestrial spaceship coming from Jupiter was going to land there. The city’s name comes from the poet and novelist Casimiro de Abreu and his house is now a museum with an auditorium, library, art room and small exhibition. The city has waterfalls and rapids on the Macaé River, where you can swim, go rafting and fishing. The best beaches are Praião, with greenish water, and Prainha, at the mouth of São João River. Make sure you include the city of Macaé in your itinerary. Known as the “Princess of the Atlantic”, it has gained international status due to oil production and the discovery of a Pre-Salt oil field off its coast. It has become known as the “National Oil Capital”. There are also historic monuments such as the Marechal Hermes Fort that originates from the 18th Century, Imbetiba Lighthouse, from 1880, and the Church of Sant’Anna, from 1896. The beaches extend along the 23km coastline. Highlights include Lagomar, São José do Barreto, Barra de Macaé, Forte, Imbetiba, Prainha do Farol, Campista, Pecado and the most famous, the Cavaleiros Beach. Quissamã stands by the warm, sweet and dark waters of Tatu’s Cove, one of the main natural attractions and the beaches of Farol and Barra do Furado are frequented by surfers. In the historic part, the Cultural and Historic Complex Fazenda Machadinha, created in 2009, is formed by the ruins of a big farm house, warehouse, the chapel of Nossa Senhora do Patrocínio and slave quarters. One of the highlights is the Memorial Machadinha. To see more details of the buildings, from the 19th Century, there is a tour that includes several historical attractions and monuments. Rio das Ostras, in northern part of Rio de Janeiro State, has beaches and historical buildings, such as Poço
Casimiro de Abreu Museum, in Casimiro de Abreu city
de Pedras, made by slaves in the 18th Century, and the Church of Nossa Senhora da Conceição, also built by slaves. The Whale Square (Praça da Baleia) is a leisure area where there is a sculpture of a 20m long humpback whale. In the Costazul Beach waterfront are some of the main attractions of the city such as the Pier, an ideal spot to watch the sunrise and go fishing. There are 28kms of beaches. Santa Maria Madalena is one of the entrance gateways to the Desengano State Park, with its great natural forest and waterfalls. It is definitely worth a visit to the stone craft workshops run by young locals and maintained by the Association of Mineral Producers of Santa Maria Madalena. Other attractions of the park are the Torre Lookout and Desengano Rock. There is also the ‘Way of the Cold Lands’ (Caminho das Terras Frias), a rural track with natural attractions organized by local producers that are very welcoming. The famous Brazilian comedian, Dercy Gonçalves was born here. Also, don’t miss Pedra do Dubois, Cachoeira do Escorrega, Cachoeirão, Represa da Tudelândia, Represa do Saudoso and Horto Florestal. Thiago Cortes/Neltur
Santa Cruz da Barra Fortress
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Visit: www.cidadesmaravilhosas.rj.gov.br
Mapa de Cultura/Cris Isidoro/Diadorim Ideias/Secretaria de Estado de Cultura
destination 6
Sun and beaches, lagoons and salt marshes, fashion and cuisine all in beautiful cities Cezar Fernandes
Arraial do Cabo
Rio das Ostras – Praia da Joana
Lagoons, white sandy beaches and deep blue colours of the sea, make up the region of Costa del Sol. There is plenty of sun, relaxation, peace and quiet, but also adventure and water sports. Among the 12 major cities that form the region are: Búzios, Cabo Frio, Arraial do Cabo and Rio das Ostras. From the state capital, roads provide easy access and wthin few hours you can enjoy the best beach towns.
With trendy shops, hipster bars, fine restaurants and international nightclubs, Búzios (170 kilometres from the state capital) is one of the busiest nights in the state of Rio de Janeiro. During the day, visitors enjoy the intense sun and relax by the sea. At nightfall, Rua das Pedras (Cobbled Street) comes alive. The most popular beaches are Geribá, Ferradurinha, Armação, Ossos, Olhos de Boi and Caravelas. November 2016 l London l WTM | MERCADO & EVENTOS BRASIL | 15
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Acervo Inepac
Casa-da-flor
town. Attractions such as the Whale Square, the Bird Park (largest nursery in Latin America) and the Rocky Shores of the Natural Monument should be included in visitors places to visit. Rio das Ostras organizes one of the largest jazz festivals in Brazil, the Rio das Ostras Jazz & Blues Festival. The event, which lasts six days, is a gathering of the greatest jazz and blues musicians. The number visiting already exceeds 15,000 people a day (2013 data) and attracts tourists from around the world. Arquivo TurisRio
For surfers, a good tip is the small and well-preserved José Gonçalves Beach, where the waves are bigger. For those who want to escape the crowds that flood Búzios in high season, the beaches of Azeda (Sour) and Azedinha are more sheltered and quieter. The name comes from the colour of its waters, which are lime green. Access to Azeda Beach is by a street from the Ossos Beach. In the right corner there is a small trail that leads to Azedinha. Among the food options is seafood. Enjoy fish, oysters, mussels and shrimp, served in kiosks by the beach. Just 38 kilometres from Búzios, Arraial do Cabo also has its own areas of paradise. Unlike other beaches, the sea in Arraial is an intense blue. The temperature of the water is between 6o and 18o C and Arraial do Cabo and Cabo Frio have the coolest beaches in all of south-eastern Brazil, quite different from the average for the region, where the temperature remains around 20° C. Considered as the “most perfect beach in Brazil” by the National Institute for Space Research (INPE), Ilha do Farol (Lighthouse Island) attracts swimmers who also take advantage of the natural beauty by taking photographs. If the marine life makes your eyes sparkle, then you will be sure to enjoy yourself. Arraial do Cabo is also known as the Capital for Diving in the country. Among the best beaches for diving are Prainhas in Pontal do Atalaia and Grande Beach. Often, in January, it’s possible to see penguins on the edge of Grande Beach. The destination also offers boat trips, where you can get to the Azul Grotto or to Marinha Island. But beware: permission is required to access the area. Boasting 15 preserved beaches all with good facilities, Rio das Ostras is the ideal place to enjoy a little rest mixed with a hectic city. Various museums, cultural centres and craft fairs are just some of the options in
Cabo Frio
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WEST COAST:
A crystal clear water paradise November 2016 l London l WTM | MERCADO & EVENTOS BRASIL | 17
Paradisiacal scenarios Paradisiacal beaches, crystal clear waters, white sand dunes and places that seem untouched by humans. This is a little of what you can find on the west coast of Ceará, famous for idyllic scenery, which satisfy all kinds of tourists: adventurous young people, couples, families and newlyweds on honeymoon. The region has some of the most beautiful beaches of Ceará, such as Flecheiras, Icaraí da Amontada, Camocim and the famous Jericoacoara, considered as one of the Setur-CE
Jericoacoara
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most beautiful beaches in the world. The destinations, further away from the state capital Fortaleza, are home to luxury options for those who want comfort and good services and there are cheaper alternatives like hostels and guesthouses. The multiple possibilities make the west coast of Ceará a mandatory destination for those visiting the state, be it for a backpacking trip through the region, or just to enjoy a relaxing holiday and watch the sunset.
Flecheiras
Located 130km from Fortaleza, Flecheiras Beach is an ideal place if you are looking for beauty and contact with nature. Considered as one of the least explored places of Ceará, the beach is surrounded by white sand dunes and palm trees, reinforcing the sense of tranquillity. The beach is in fact a cove, so the hotels are close to the sea and even offer bar service to guests on the sand. The long thin strip of sand is also an attraction and is suitable for walking and playing sport. One of Flecheiras attractions is the reefs that have helped form natural pools and are great for snorkelling. If you want a little more adventure then it is possible to go open water
diving. Rafts, with capacity for up to five people, lead to a coral bank, which is 500m from the coast. Strong winds in the area are also favourable to wind and kite surfing. Anyone visiting Flecheiras cannot fail to visit the beaches of Mandaú and Guajiru, which have beautiful natural scenery with a river and sea. You can also take a catamaran trip along the Mandaú River. With regard to the cuisine, the region is rich in gastronomy. The highlight is the seafood, present on the menus of dozens of restaurants and in some hotels. Depending on the restaurant, it is possible to eat a freshly caught fish. Setur-CE
Flecheiras
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Icaraí de Amontada Natural pools, beautiful coves and crystal clear sea on a coast that stretches for 24km. This is the setting that introduces Icaraí de Amontada to tourists as one of the most idyllic destinations in Ceara. It is located 220km from Fortaleza and until recently was unknown to the public, which helped to preserve the quiet fishing village’s appearance. The destination now has a more intense movement because of its strong winds, which attracts kite surfing lovers. Venturing to the dunes at the Sabiaguaba Lagoon and Lençóis Cearenses, the ponds here fill up in the rainy season (February to May). A tour of the area may also include the village of Setur-CE
Icarai da Amontada
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Caetanos, which offers more community-based tourism, hosting tourists worldwide in fishermen’s houses and integrating them to the cultural life of the region. One of the prominent places is on the Moitas beach, the busiest in the region. Located 6 km from the village, the site concentrates most of the seaside gazebos and from there you can access the port on the Aracatiaçu River. For those interested, you can take a boat ride along the river to see the mangroves. A regular stop is a stall where fresh oysters are served.
Camocim
Considered as one of the most beautiful cities in Ceará, Camocim is also the largest along the state’s coast, with 62km of beaches. The destination has many leisure options due to its many natural attractions. Besides the beaches, the region is still home to lakes, ponds, dunes, cliffs, mangroves and coconut groves. The cuisine, which is heavily seafood based, is one of the great attractions of the region. As well as other destinations on the west coast of Ceará, the strong winds of the region also favour sports, such as sailing, windsurfing and kite surfing. Among the three most popular attractions in Camocim are: the Island of Love, the Tatajuba Beach and Barreiras Beach.
Testa Branca Island (Island of Love) A The Testa Branca (White Forehead) Island, better known as the Island of Love is one of the most famous destinations for those visiting Camocim. Recently considered a ‘Public Good’ of Ceará, the area has mangroves, dunes and beaches, and is visited by people crossing the river Coreaú by boat to enjoy swimming, hiking and skiing on the dunes. From the Island you can see the beautiful scenery of coconut trees, moored boats and houses by the sea, all contrasting with the blue sky as it is always sunny.
On the beach tourists can enjoy crabs and other seafood.
Barrinha Beach Located in a private area, 21km from Camocim, Barrinha Beach has a population of only 23 fishermen who inhabit the region with a vast existing area of coconut trees. The name “Barrinha” is derived from the existing reddish barriers (sand) on the beach. The formation gives a special tone to the area, mixing white and red sand and generating an incredible view for its visitors.
Tatajuba Beach On the border between Camocim and Jericoacoara is one of the most beautiful tropical paradises in the northeast, the Tatajuba Beach. Surrounded by white dunes, coconut trees and vast mangroves, the beach is part of a large area of environmental preservation. Here you will find Morro Branco, one of the highest dunes of Ceará. The beach area has 745 residents and 166 houses, divided between the villages of São Francisco, Vila Nova and Nova Tatajuba. From Camocim the route to Tatajuba can be done by sea, crossing the river Coreaú.
Setur-CE
Camocim
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Jericoacoara
Known as one of the most beautiful beaches in the world, Jericoacoara arouses interest by being a destination for those who want to relax and enjoy natural beauty
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Setur-CE
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Considered one of the world’s most beautiful places, the city of Jijoca of Jericoacoara has attractions ranging from romantic settings to attractions geared for water sport lovers. Located 30km from Fortaleza, the region immediately brings you to your senses, due to the beauty and simplicity of the place. The beach has about 130 lodging facilities, ranging from simple guesthouses to five-star hotels, as well as pharmacies, grocery stores and other commercial ventures that meet most of the needs of tourists. Merging daylight activities with nightspots, the city has excellent dining options, such as Mediterranean cuisine, pizza, regional cuisine, French, Italian, Indian-Vegetarian, Japanese, as well as cafes, creperie and handmade ice cream. Access can be achieved by car and bus. By the end of this year, those who decide to visit Jeri can also fly. The airport construction is being completed, which will decrease travel time from around four hours (by car) to about an hour.
Holed stone
Prea Beach Localizada a 17 km da vila, a Praia do Preá tem ventos mais que propícios para prática de winsurfe e kitesurfe, além de uma estrutura turística que vem crescendo. Muitos restaurantes oferecem excelentes pratos a base de crustáceos originários do local.
Mangue Seco Located in a small village amidst the dunes, Mague Seco gains attention for its biodiversity. The area has a population of seahorses and other species. The Guriú and Mangue Seco communities live in this almost untouched paradise and to help preserve it they periodically receive information on the importance of preserving the natural wealth that they possess through the Chico Mendes Institute for Biodiversity Conservation (ICMBio).
Paradise Lagoon and Blue Lagoon
One of the most popular postcard views of Jericoacoara, the Pedra Furada (Holed Stone) is a large arch carved by the motion of the waves, located in the rocky region of Jericoacoara. The beach strip begins after the Malhada Beach, the first at the east of the village, out of the cove. The Rock Region stretches for about 2km of coastline, ending at Frade Stone. Once a year, the sun and the hole align creating a true spectacle!
Considered as two of the main attractions of Jericoacoara, the lagoons have crystal clear waters and hammocks that allow the tourists to lay in the water, becoming the most visited places of the city. They have excellent facilities, including toilets, fresh water showers, beach gazebos, guesthouses and restaurants.
Sunset Dune
Serrote
An obligatory stop for those visiting the city, the Por do Sol (Sunset) Dune is close to the town centre and provides one of the most spectacular views of the sunset. The dune is appreciated daily by dozens of people, including tourists and locals.
Formed by two small hills, Serrote is one of the few in Jericoacoara, which has an extensive green area. The hill is responsible for protecting the village from strong winds and sand from dunes. If you put Serrote on your itinerary you can enjoy a beautiful view, and a good walk.
Jericoacoara
Setur-CE
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RNO TADO O GRANDE ORTE
de Planejamento รงas - SEPLAN
de Turismo
RIO GRANDE DO NORTE
GOVERNO DO ESTADO GOVERNO DO ESTADO DO RIO GRANDE DO RIO GRANDE DO NORTE DO NORTE Secretaria de Planejamento e das Finanรงas - SEPLAN
Secretaria de Turismo - SETUR
Secretaria de Planejamento e das Finanรงas - SEPLAN Secretaria de Turismo SETUR
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Natal
Foto: Canindé Soares
Natal is well known as the city of sun, warm water, dunes and palm trees and has even received the title of having the Purest Air in South America by the National Institute for Space Research (INPE). The State capital of Rio Grande do Norte has one of the most beautiful coastlines in Brazil, which stretches for over 400km, as well as having hospitable locals that welcome tourists with open arms. These are some of the features of one of the main Sun & Sand destinations of the country. Among the unmissable tours is a visit to the largest cashew tree in the world and to see more than 20 beaches with paradisiacal landscapes of dunes and clear, calm seas. You also can’t afford to miss trying one of the most common dishes in the destination, the local shrimp. Deep in Natal’s history there are traces of Dutch and Portuguese colonization and it was a military base in the 2nd World War. The city also houses the second largest urban forest park in Brazil, The
Parque das Dunas
Dunes Park (Parque das Dunas), whilst also retaining the charm of a medium-sized city, offering comfort and safety to its visitors. Ponta Negra is the most popular beach in the city, it is good for swimming, has good hotel infrastructure with restaurants and a busy nightlife. Here you will find the famous Morro do Careca - a dune more than 100m high. It is currently closed to visitors for preservation purposes, but even from a distance, it is worth taking a photo. In the state capital Natal, there are several other attractions such as the Fortress of the Three Wise Men (Fortaleza dos Reis Magos), the initial landmark of the city - founded on December 25, 1599 and built in a star shape by the Portuguese colonizers. To get to know a bit of the popular culture, a visit to the historic centre, including the Alberto Maranhão Theatre, Cascudo Museum, Solar Bela Vista and Old Cathedral, is well worth it.
Ponta Negra
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Alberto Maranhão Theater
Pipa When visiting Natal, you will have the impression of being in paradise and words will not be able to describe all the gems on the famous Pipa Beach, in the city of Tibau do Sul, 85km from the state capital. Ecological diversity, almost deserted beaches frequented by dolphins and turtles, and a landscape made of dunes, cliffs and natural pools are just some of the attractions that can be found there. It is also perfect for surfing, buggy rides, boat trips and even horseback riding. The gastronomy, embroidery and crafts made with sisal, straw and clay are other highlights. Pipa was a popular place for hippies and surfers in the 1970s and became the favourite place for foreigners in the state, some even moving here. The area is primarily a haven of lush nature with unspoilt beaches, cliffs and rainforest reserves. The evening are busier due to the many bars and restaurants, several nightclubs and events such as gastronomic and music festivals. To survive a night in Pipa, you will need plenty of energy as the party lasts until sun rise. And the best thing about Pipa is that it is frequented by young people from around the world who enjoy the regional forrรณ as well as the techno music beats. In addition to Pipa, there are other beaches located in the city of Tibau do Sul, such as Cacimbinha, Madeiro Beach - considered the most beautiful - and Amor (Love) Beach. They form a set of variations to suit all tastes and styles. Afogados Beach is the point for surfing, with big waves, long sandy stretches, funky crowds, craftsmen and more. The observation deck that stands on its cliff adds an extra component to this trip through its nature. Praia do Amor
Pipa - Baia dos Golfinhos
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São Miguel do Gostoso Further north in the state, 110km from the state capital, is São Miguel do Gostoso, a paradise for sailors and wind and kite surfers. A curious sign at the entrance to the city reads “here we make it tasty”, which welcomes visitors to this quaint beach town that gained fame in the late 1990s and is now one of the main destinations for water sport lovers. Gostoso is exactly right at the “corner of the continent”, where it is said “the wind makes the curve” and that’s why the beaches, with small waves and strong winds for the entire year, have become a paradise for water sports lovers. The small fishing village is simple and easy and attracts tourists all year round.
São Miguel do Gostoso
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You must visit São Miguel do Gostoso on foot, take a stroll along the beach or down its small streets, some cobbled, some unpaved and others of gravel. If do not want to walk much, you can opt for motorcycle taxis or rent a bicycle. The short distances and the calmness of the streets make them easy to ride. Gostoso livens up when hosting events such as the Film Festival and the Jazz & Bossa Fest, It can also be quiet for those who prefer the peacefulness of nature. The Ponta do Santo Cristo Cove, the beaches of Xepa and Maceió are virtually uninhabited all year round, making the destination an ideal place for those seeking tranquillity and to have close contact with nature.
Quadricycle in São Miguel do Gostoso Foto: Sebah Campos
Kitesurf - São Miguel do Gostoso
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Galinhos Dunes, salt marshes, mangroves and, of course, beaches. These are some of the attractions that Galinhos - 166km from Natal - keeps for its tourists. The city takes its name from the large amount of dories (fish) in the waters of the region. In Portuguese, they are called peixe-galo which literally means fish-cockerel and Galinhos means “little cockerels”. With deserted beaches and unspoilt landscapes, the city has been emerging as a new tourist destination for those not just seeking sun and sand, but also piece and quiet. The most famous place in Galinhos is Farol (Lighthouse) Beach, which takes its name precisely because it is home to the Galinhos Lighthouse. At Capim Beach, due to the high salinity of the water,
it is possible to float. It is worthwhile experience that is hard to find at other beaches. Curiously, it also houses a wind farm. If you are lucky, you may come across this beautiful rare specie, the blue heron, which is common in this region. Among the most popular rides are the boat and buggy ones. Out at sea, it is possible to enjoy the clear water, but what really draw the visitor’s attention are the mangroves that are present in much of this region. It is a habitat for crabs and oysters. All this turns into a multi-coloured and unique setting when it meets the vegetation that is visited by white and blue herons; a true spectacle of nature. Foto: Ana Muller
Galinhos
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Adventure Tourism Rio Grande do Norte is also famous for adventure sports. One of the highlights is undoubtedly the city of Patu, which has become known worldwide for practicing free flight, with several paragliding world records being broken here. The destination has one of the best conditions in the world for this sport and, each year, pilots from all over the world come to Patu in an attempt to get into the record books. The flying season is between the months of October and December. With your feet firmly on the ground, one highlight is the buggy ride, a real Rio Grande do Norte tradition. One of the routes is in Jenipabu and the feeling you get from going down the sand dunes at high speed is a unique experience. Seeing the beautiful landscapes of the state amid the sand that rises with the vehicle’s movement is one of the best ways to enjoy the beauty of Rio Grande do Norte. In the water, a good tip is Barra do Cunhaú, where you can kitesurf and windesurf. Located about 80km from Natal, it has an extensive stretch of sand and, most importantly, calm waters. The same thing happens here as in São Miguel do Gostoso, which has constant wind and is considered one of the best places for these two sports in the world.
Hang-glider - Patu
A little more radical are climbing and rappelling in Serra Caiada, located approximately 70km from Natal. Experts rate the area as ideal for this kind of sport because of the geological formations. The hills are almost natural monuments due to their beauty. At a height of 285m, it is considered one of the oldest rock formations in South America, with its age thought to be about 3.4 billion years. And speaking of a very distant past, it’s worth visiting the areas that have preserved caves and cave paintings. In Apodi, there is the Archaeological and Paleontological Site of Lajedo de Soledade, with adjoining caves. In addition to the paintings - representing mainly macaws, parrots, herons, lizards and geometric shapes - you can still find fossils of some animals here. The other three sites that make up geosites of Geopark Seridó are Xiquexique in Carnaúba dos Dantas; Mirador, in Parelhas; and Carnaúba River, in Acari. Finally, for those who prefer walking amid nature, a good tip is a walk through the Serra de São Bento, just over 100km from Natal. There are several possible trails. Among the highlights are the Pedra da Mata, Tanque do Boi (recommended for beginners) and the Pedra do Cruzeiro, a little harder, but the beautiful view is worth it.
Barra de Cunhaú
Buggy ride
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Religious Tourism October 3rd, a state holiday in Rio Grande do Norte, is dedicated to the martyrs of Cunhaú and Uruaçu. Residents of these two mills were the first Brazilians massacred on behalf of the Catholic faith, even during the Dutch colonial period. The monument in honour to the martyrs, in the metropolitan region of Natal, has become a tourist attraction and place of pilgrimage. The capital of Rio Grande do Norte’s anniversary celebrations go beyond religious festivals, which, by coinciding with ones in Natal, attract many visitors. The seasons of concerts and outdoor performances are interspersed with the patron saint festivities, Our Lady of the Presentation, Santos Reis, San Sebastian and Our Lady of the Navigators; all have a strong appeal for religious tourism. In the countryside, there are also great religious events throughout the year, starting with pilgrimages to Monte do Galo, in Carnaúba dos Dantas. July, in the Seridó region, is also known as
the month of Saint Anne, with festivals, especially in Caicó and Currais Novos. Musical performances, food and craft fairs draw crowds who have religious motivations. In Mossoro, the month of December is dedicated to the festivities in honour of the patron saint Santa Luzia. Santa Cruz is a university town, located 115km from Natal, in Polo Trairi, which became a compulsory tourist destination with the construction of the Shrine of St. Rita of Cascia. The statue of Santa Rita is 56m high, it is considered the largest Catholic monument, which makes it higher than the Christ the Redeemer in Rio de Janeiro or the Statue of Liberty in the United States. The Alto de Santa Rita, a religious tourist complex, has a chapel, a room of miracles, auditorium, craft shops, event areas, cafeteria, bathrooms and parking. The statue of Saint Rita of Cascia will soon receive an extra boost with the construction of a cable car to Alto de Santa Rita. Foto: Canindé Soares
Santa Rita de Cássia
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INFORMATION
Brazil
General information about Brazil Oficial Name: República Federativa de Brasil Capital: Brasília Localization: East South America Language: Portuguese President: Michel Temer Currency: Real (R$) Minister of Tourism: Marx Beltrão
North Region Midwest Region South Region Northeast Region Southeast Region
English tourists in Brazil Calendar The winter months, traditionally, are when the largest number of English travellers visit Brazil. On the other hand, between July and August, lower numbers are recorded, as it is summer time in Europe. In 2014, there were 217,003 and, in 2015, the number of UK tourists who came to Brazil, either for leisure or business, fell to 189,269. Type of travel 86% of UK tourists travel to Brazil for leisure. Expenditure The average leisure tourist spends US$98.04 per day. The corporate traveller spends about US$143.78. Length of stay Leisure travellers stay on average 16.7 days and business tourists 13.8 days. Business São Paulo is the most popular destination for British tourists who travel for business, with 40.7%, followed by Rio de Janeiro with 22.7%. Other destinations mentioned in the survey are Campinas, Porto Alegre and Recife, which together add up to 9%. Most visited sites Of the British tourists questioned in a survey in 2014, 80.3% visited Rio de Janeiro, 40.6% visited Foz do Iguaçu and 20.1% passed through São Paulo. Visitor Profile At least 59.6% were men and 40.4% were women. Of the total surveyed, at least 26.3% were aged 25-31 years old, 24.6% aged between 32 and 40 years old, 18.4% in the range between 41 and 50 years old and 9.9% over 51 years old. Of the total, 42.2% had at least higher education and minimum average monthly income of US$5,723. Come and visit again! At least 51.9% of British tourists said that their visit to Brazil fully met their expectations, while 29% reported that it exceeded expectations. Only 15.4% acknowledged that the visit served in part to what was expected from Brazil and 2.8% expressed disappointment. November 2016 l London l WTM | MERCADO & EVENTOS BRASIL | 33
INFORMATION
Ministry of Tourism
Ministry of Tourism launches Brazil’s Sustainability Map In order to publicize sustainability initiatives across the country, the Ministry of Tourism, in partnership with BRAZTOA (Brazilian Association of Tourism Operators), this year, launched the Map of Sustainability within a program called Sustainable Tourism: Awarded Initiatives. The tool covers 56 winning initiatives and is available in English, Spanish and Portuguese. According to the Ministry of Tourism, the initiative is a way to give greater visibility to those who look to sustainability as a differentiator for their business and to stimulate others to adopt the same stance. According to the Ministry, the main international operators in Europe value this type of initiative when selling their packages. The information is divided into four categories - economic, accommodation, institutional partnerships and sustainability in tourism. The ministry and BRAZTOA have been working for many years to disseminate social, economic and environmental sustainability practices in the Brazilian tourism industry. The map is an easy and intuitive tool that will allow everyone to learn more about work that has been done by tourism companies across the country. Accessibility - The inclusion of people with disabilities in tourist activities in Brazil has guided initiatives and projects developed by the Ministry of Tourism. Among them is the launch of the Accessible Tourism Guide. The collaborative site allows Internet users to evaluate the accessibility of hotels, restaurants and various attractions. The program database has about 530,000 registered establishments. With more than 456,000 visits registered on the site, the guide is also available as an app on Android, iOS and Windows Phone. Growth in spending with an improved image The expenditure of international tourists increased by 38% in August this year because of the Games compared to the same period last year. There were about 540,000 tourists from abroad during the period of the Olympic and Paralympic Games. Out of the 6.3 million foreign tourists
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that visited Brazil in 2015, 95.5% said they intended to return to the country. Of this total, 86.5% considered that the trip exceeded or fully met expectations. Among the factors that contributed to the high approval rating are: hospitality (97.7%), gastronomy (95.7%), accommodation (95.6%) and restaurants (94.7%). Data refers to a survey by the Ministry of Tourism released in September this year. According to the Ministry of Tourism, the result contributes to projecting a good image of Brazil to the world and makes it a more competitive destination. Foreign visitors positively assessed infrastructure
and tourist services, especially airports, with 86.5% - a 16% growth compared to 2014. Taxi services, public cleaning, restaurants, and tourist information among other evaluated categories, also recorded growth compared to the previous year. This positive scenario usually tends to grow after major international events, such as the FIFA World Cup 2014 and the Olympics in 2016. Tourism is the tertiary sector’s activity that is fastest growing in Brazil and generates more than R$500 billion. The sector represents 9.2% of direct and induced GDP, employing currently more than 10 million people in the country.
INFORMATION
Embratur
Embratur invest in the European market with new strategic promotions Participating at this edition of World Travel Market (WTM) - London, the Brazilian Tourism Institute (EMBRATUR), the body responsible for the promotional strategy of Brazil abroad, is initiating a series of marketing initiatives in order to take advantage of the increased visibility of the country after the Olympics. The games attracted, over three weeks, more than 540,000 international tourists. Among the planned initiatives is the relaunch of the website, Visit Brazil. The platform is being overhauled with a new and improved format with more information and interactivity in three languages - Portuguese, English and Spanish - with an emphasis on promoting 38 destinations and 130 attractions from the north to the south of Brazil. “This website is part of a digital strategy that enables us to expand our visibility abroad. We have 6,500 visitors per month and during a recent campaign we reached 720,000, while the national average is 65,000. Our next phase will be to expand to 13 languages including Chinese and Russian. In the near future we will offer distance training and marketing of various products. Thus the project will be finished”, Vinicius Lummertz, president of EMBRATUR, said. The launch’s event was held at Casa Brazil, a Federal Government venue located at Pier Maua, in Rio de Janeiro. “We want to keep the average rate of growth of international tourism at 7% and this is one more tool to promote our country abroad, taking advantage of the good image left by the Olympics”, Lummertz said. The president of EMBRATUR also said that it is necessary to open up the economy to attract foreign investors. “We are the first country in natural beauty and the sixth in culture. We are working to increase the influx of visitors. Our goal is to close the year with US$6.5 billion in foreign expenditure and to attract 6.6 million foreign tourists by the end of this year”. He recalled that the new website will undergo permanent updates. The platform presents relevant information about the destinations, accessibility tips, culture, cuisine, integrated routes, videos, photos and a space dedicated to climate, temperature and security. The tool also interacts with content from websites of state
benchmarked global tourism websites. Olympic Games
Vinicius Lummertz, president of Embratur and city tourism departments. To build this platform, the Institute researched national and international tourism trends, consulted travel agents and state departments, and
According to the president of EMBRATUR, it’s necessary to be aware of market opportunities and the UK should receive special attention. The increased visibility of Brazil due to the Olympics is one of the factors that the Institute will explore for its promotional actions in the European market. “Brazil was again a coveted destination due to the great visibility obtained during the Olympics when, possibly around 5 billion spectators may have had a broader and more detailed view, not only of Rio de Janeiro, but the country as a whole. Among the promotional strategies with the most distant destinations is the integrated tourism with Argentina. Lummertz has been in touch with Gustavo Santos, the Minister of Tourism in Argentina, to develop a joint working plan. A memorandum of understanding was signed by the two governments.
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INFORMATION
Brazil
Economic Tourism Conditions of Brazil According to 2015 data from World Tourism Organization (UNWTO), Brazil is in 44th place on a list of the 50 most visited countries in the world. Marcelo Vilela de Almeida, a teacher of Leisure and Travel from the School of Arts, Sciences and Humanities at the University of Sao Paulo (USP), said the scenario of Tourism in Brazil has never been overly optimistic. “The situation is not the most favourable. Political and economic instability continues rebounding and there will be no recovery in the short-term”. According to the academic, the creation of the Ministry of Tourism, in 2003, was an important contribution to the sector. However, over the years, it has lacked continuity in public policies. “Now, for example, the country has hosted the Olympics with an interim minister”, he criticizes. The political embarrassment adds to known problems, such as poor infrastructure, difficulty to train manpower appropriately and international promotions that do not bring satisfactory results. Last year, 6.3 million foreigners visited Brazil, 2% less than in 2014, when the FIFA World Cup took place.
The tourists who visited the country last year spent US$5844 million. The expenditure on outbound travel totalled US$17357 billion in 2015. Compared to 2014, the decline in the foreign exchange deficit was – 38.51%, from US$18724 million to US$11513 million. Companies The Annual Economic Environment of Tourism 2016 (PACET) survey, points out that the 80 largest companies of the tourism sector in Brazil had a total annual income of R$64.6 billion in 2015. Map of Tourism in Brazil The cost information site “HowMuch” produced two world maps with the size of each country represented by the importance of tourism to its economy. In 2014, according to the World Bank survey, Brazil recorded total expenditure of US$7.4 billion on inbound travel, a very low number compared to the first five: USA (US$220.1 billion), France
Expenses: Tourism Outbound
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(US$66.8 billion), Spain (US$65.1 billion), United Kingdom (US$62.8 billion) and China (US$56.9 billion). Brazil was also behind countries such as South Africa (US$10.5 billion), Qatar (US$10.6 billion) and Mexico (US$16.6 billion). In outbound tourism expenditure, the order of countries has undergone minor changes: China (US$164.9 billion), United States (US$145.7 billion), Germany (US$106.6 billion), United Kingdom (US$79.9 billion) and France (US$59.4 billion). Brazil is among the 20 countries on this map, which means Brazilians spend much more abroad in relation to the amounts spent by tourists visiting the country. The delay in Brazil catching up with the rest can be seen as a business opportunity. According to the economist Mauro Rochlin, “investment in the sector is attractive because the growth potential is very large”. He believes that the visibility brought to the country by the 2014 FIFA World Cup and the Rio 2016 Olympic and Paralympic Games will help boost the number of international tourists.
INFORMACIONES
Brasil
Aviation HOW TO GET TO BRAZIL British Airways British Airways operates daily flights from São Paulo to London Heathrow and also daily flights between Rio de Janeiro and London Heathrow, with onward connections to more than 100 destinations. Globally, BA operates flights to more than 155 cities across more than 70 countries. TAP TAP has seven daily flights between London and Lisbon. From Lisbon to Brazil there are approximately 60 weekly flights to 10 cities in the country: Brasília, Belo Horizonte, Belém, Fortaleza, Rio de Janeiro, Recife, Natal, Salvador, Porto Alegre and São Paulo. Latam LATAM has a daily direct flight to London from São Paulo. In addition, it also sells the British Airways’ direct flights departing from Rio and São Paulo to London.
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GOVERNAMENTAL PARTNER
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Rio de Janeiro
The Rio 2016 Olympic and Paralympic Games have captivated tourists from all over the world. Thank you all who enjoyed our culture and our natural beauties. The experience goes on. We are ready to receive you for our next big event: the summer.
visitbrasil.com
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INFORMATION
Brazil
Cruises
Seven ships will operate to Brazilian destinations in the 2016/2017 season The 2016/2017 cruise season will start on 21st November and seven ships will operate along the Brazilian coast until April 18th of next year: Costa Fascinosa, Costa Pacifica, MSC Musica, MSC Orchestra, MSC Preziosa, Pullmantur Sovereign and Norwegian Sun. The expectation of CLIA ABREMAR Brazil (Brazilian Association of Maritime Cruises) is that 381,694 cruise passengers will enjoy108 cruises. Vessels will sail to 13 Brazilian destinations: Santos, Rio de Janeiro, Búzios, Salvador, Ilha Grande, Ilhabela, Ilhéus, Recife, Maceió, Angra dos Reis, Porto Belo, Cabo Frio, and Fortaleza. They will also go to 13 ports in other South American countries: Argentina (Buenos Aires, Ushuaia and Puerto Madryn); Chile (Cape Horn, Chacabuco, Puerto Montt, Punta Arenas, Valparaiso, Chilean Fjords and Strait of Magellan); Uruguay (Montevideo and Punta del Este); and Port Stanley (the Falkland Islands). The itineraries will have a minimum of three nights and a maximum of twenty nights.
Costa Crociere The cruise company will have the Costa Fascinosa and Costa Pacifica ships in Brazil for the coming season. The first will arrive in the country in December. The ship comes to South America for its fourth season, with departures from the port of Santos. By March 2017, the transatlantic ship will offer three to eight night itineraries, visiting Bahia and the River Plate Region in Argentina alternately. With capacity for 3,800 guests and inspired by classic movies, Costa Fascinosa has a 4D cinema, Grand Prix simulator, Samsara Spa, four swimming pools, five restaurants and 13 bars. Also, Costa Pacifica will offer cruises of between 7 and 9 nights in the River Plate region, leaving from Rio de Janeiro. The Costa Pacifica has 1,504 cabins and offers passengers a musical experience. Each area, named after the name of a song, has an exclusive soundtrack created by Italian maestro Mauro Pagani. The vessel has four swimming pools, five restaurants, 13 bars, a theatre, a waterslide and a casino.
NCL Boasting a history of 49 years and a fleet of 13 ships, the Norwegian Cruise Line is an innovative cruise company that seeks to offer guests more freedom and flexibility on each trip. The big news for the 2016/17-summer season is the presence, for the first time, of Norwegian Sun in Brazilian ports. There will be a total of seven trips aboard the ship with capacity for 1,936 guests. The itineraries go from Buenos Aires to Valparaiso in 15 nights.
MSC Brazil is preparing to welcome another pair of MSC Cruise vessels this season. The first will be the MCS Preziosa, which arrives in the country in December 2016. With a capacity of 4,300 people, the ship will leave from Rio de Janeiro and Santos, boarding between December and April 2017. Visiting Buzios, Ilha Grande, Ilhabela, Ilheus and Salvador, the itineraries will last three to 20 nights. To entertain guests on board, the transatlantic ship offers a casino, theatre, Formula 1 simulator, 4D cinema, spa, bowling, 20 bars and lounges and seven restaurants. The second ship to berth in Brazil, in January, will be the MSC Musica. The ship will travel from Santos and Salvador with cruises lasting six to eight nights. With 1,275 cabins, the ship has a capacity for 3,200 guests. The vessel will offer the MSC Aurea Spa, exclusive area for chromatherapy services, aromatherapy, yoga and beauty in general, besides three restaurants and one specializing in Japanese food, theatre, mini golf, disco, tennis courts, volleyball and basketball. 40 | MERCADO & EVENTOS BRASIL | WTM l London l November 2016
INFORMATION
Brazil
Resorts
All-inclusive Resorts
To not have to worry about anything when you visit Brazil, apart from which flavour caipirinha to choose, then all-inclusive resorts are an excellent choice. You pay once and don’t need to worry about having to put your hand in your pocket again. Take a look at the list of resorts, especially ideal for those traveling with children and who would like practicality, convenience and lots of fun without leaving the hotel. Mavsa Resort and Convention and Spa (São Paulo)
Costão do Santinho (Santa Catarina)
Mabu Thermas (Paraná)
The resort is located in Florianópolis, in the State capital of Santa Catarina and has nine bars and restaurants, a swimming pool, gym and mini-golf. It offers eight different types of accommodation: The Imperial, Luxury, Master and Junior Apartments are in an area called International Hotel. The Portuguese Villas are home for the Standard and Superior apartments. The Superior ones offer between one and three bedrooms.
Located in Foz do Iguaçu, in the State of Paraná, Mabu Thermas Grand Resort Hotel offers swimming pools, hot water beaches, venue for events and themed kids playground with characters from the Yellow Woodpecker Farm, a Brazilian literary children’s classic. The resort has a total area of 192,000m2, including 27,000m2 of built up area. It has six different apartment categories: Master, Premium, Suite Tropical, Premium Tropical, Classic and Presidential.
Casa Grande Hotel (São Paulo)
Costa do Sauípe (Bahia)
Canabrava (Bahia)
This resort located in Guarujá, on São Paulo’s coast, is part of the collection from the Preferred Hotel Group. With 40,000m2 facing the sea, it offers nine different categories of accommodation: Premium, Premium Superior and Premium Superior Plus; Luxury, Luxury Balcony and Luxury Superior; Master Suite with one or two apartments, and cottages with three bedrooms. There is a swimming pool, tennis court, children’s play area, gym and restaurant that form part of the infrastructure of the resort.
The complex has three different hotels, each of which have two different apartment categories: the Sauípe Premium - with 43m² of accommodation; Sauípe Resorts, with 43m² and 76m² of accommodation, and the Sauípe Pousadas, with 17,80m² and 44m² of accommodation. Swimming pools, extensive leisure area and dozens of activities are available to guests.
With more than 70,000m2 of beach front accommodation and a large green area, the resort has 260 rooms, two swimming pools, two restaurants, four pool bars, beach infrastructure, lake with ferruginous springs, a convention centre with two rooms, two tennis courts, a football pitch, gym, beach volleyball court, sauna, games room, playground and baby pantry.
La Torre (Bahia)
Iberostar Praia do Forte, Bahia (Bahia)
Located in Mutá Beach, in Porto Seguro, La Torre has 255 rooms, six adult and children swimming pools, and buffet and burger restaurants. A differential of this resort are the houses of the Villa La Torre, which have 150m² of private area spread over two floors with three bedrooms and three bathrooms, boasting accommodation for up to eight people.
Built in 2008, this luxury hotel comprises 536 apartments, including 345 standard rooms, 59 special standard, 28 superior, 24 junior suites, 78 ocean front junior suites and two presidential suites. In terms of gastronomy and leisure, Iberostar offers four restaurants, five bars, a nightclub, and a sea turtle monitoring station.
Grand Palladium Imbassaí (Bahia) Located 70km from Salvador, the hotel has 664 suites. They are divided into 11 villages and are all in the same category. However, some have different services, such as the Village CVC, Village Premium and also the Villa Premium Adults Only. Swimming pools, a very well equipped spa even with a circuit of pools, buffet and a la carte restaurants and a venue for concerts to integrate the infrastructure of the hotel.
The resort is located in Cesário Lange, less than two hours from the state capital of São Paulo. The large recreation area offers a water complex, extreme and water sports, fitness activities, spa, mini zoo, themed kids playground, event centre and restaurants. You can choose from seven different types of accommodation: Superior Junior and Master; Luxury Suites, Master and Mavsa; and Luxury and Master themed cottages.
Iberostar Grand Amazon (Amazonas)
Salinas do Maragogi (Bahia) With the Maragogi River cutting through its area 66,000m² area, the hotel has over 236 suites, three restaurants, two bars, tennis courts, volleyball courts, football pitches, games room, an aquatic complex and a nautical diving centre.
The floating hotel that sails up and down the Amazon river, has 72 cabins spread over three decks: Mandi, Acará and Tambaqui. The ship has two Royal suites cabins, which are located at the front of the ship on the Tambaqui deck. The two restaurants, Grill and Kuarup, provide regional and international culinary experiences.
Club Med Ilha de Itaparica (Bahia) With 234 one-floor bungalows, Club Med Itaparica is located less than three hours from Salvador, the capital of Bahia. Its two restaurants, Pelourinho and A Cabana, offer the best of local delicacies, besides classic international meals. The hotel also offers a wellness centre with aesthetic treatments.
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NORTHEAST REGION
The capital has beautiful beaches
São Francisco River
Snorkel in Maragogi
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Alagoas
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November 2016 l London l WTM | MERCADO & EVENTOS BRASIL | 43
NORTHEAST REGION
Maceió The main beach in the state capital, considered as the Brazilian Caribbean, is called Pajuçara. Along the trendy waterfront here is where the major hotels, bars and restaurants are located. Raft rides - some are adapted for people with special needs – leave from the waterfront, taking tourists to the natural pools. Among other attractions, the coastline offers bike paths. You can jog on tracks and, on the beaches, you will find showers and gazebos selling refreshments. Every day, visitors can buy souvenirs in the traditional handcraft fair called Feira de Artesanato. Maceió also offers musical and cultural options. In the historic city of Marechal Deodoro, located 20km from the state capital, you will find another piece of paradise in the crystal clear waters of the Francês Beach.
Maragogi The second most visited destination in the state by domestic and foreign tourists is Maragogi. It is also the tourist hub of Alagoas and is about 130km from the state capital. In the heart of the Coral Coast, the area is known for its natural beauty and extensive coconut groves. The city offers a choice of hotels, guesthouses, seafront restaurants and craft centres. The beaches of calm and crystalline waters have coral reefs in an area of environmental preservation, which are ideal for diving.
Lagoas e Mares do Sul (Lakes and South Seas) The south of Maceió joins six coastal towns together in an area known as Lakes and South Seas. The highlights of this region are the historic centres of Pilar and Marechal Deodoro, the coconut trees, the pristine beaches of Barra de São Miguel and Coruripe, the crafts and the preserved ecosystem of Jequiá da Praia. The lush natural beauty is also found in Feliz Deserto, located 118km from Maceió, with 4000 inhabitants.
São Francisco Region At 240km in length, the São Francisco River bathes historical cities in the state. The first town on the route is Piaçabuçu where the waters of the “Old Chico”, as the river is called, meet the sea. From there you can take boat trips and hire a speedboat or a buggy. The scenery changes a little in Penedo, considered one of the most beautiful and oldest historical cities in the country. Another site is bordered by the river Piranhas, which charms visitors for the preservation of archaeological sites. It is also an ideal destination for those seeking eco-tours and adventure. In Piranhas, tourists can learn more about the Alagoas hinterland culture on the Cangaço Route. Tour guides in typical dress on a trail through the savanna tell the story of Lampião, known as the Robin Hood of the region. Read more: Capital: Maceió Climate: Tropical on the coast and semi-arid in the countryside Website: www.turismo.al.gov.br
Paradise in Maragogi
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History center of Marechal Deodoro
NORTHEAST REGION
Farol da Barra (Barra Lighthouse)
Church of Nosso Senhor do Bonfim
Fort Beach
Bahia
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Salvador One of the most visited tourist destinations in Brazil, Salvador is famous for its hospitality and cultural diversity. The Lacerda Elevator is one of the most photographed attractions in the city and provides a unique panoramic view when looking over the Todos os Santos (All Saints) Bay. Another area that the city is famous for is Pelourinho, one of the main parts of the historic centre. It is located next to the Municipal Square, Largo de São Francisco and the Largo do Carmo, where the houses and churches from the sixteenth to eighteenth centuries are found. The historical richness of Salvador is still present in the Cidade Baixa (Lower City). There is the Modelo Market, the Fort of San Marcelo and the Bonfim Church, for example. The latest attraction of the city is the House of the Red River, a museum in honour of the writers Jorge Amado and Zelia Gattai. The house is one of the cultural heritages of Salvador.
Coconut Tree Coast (Costa dos Coqueiros) The 63km ecological road on the north coast takes you through some exciting places. Starting from Forte Beach to the region of Itanhim Waterfall, in Jandaíra, tourists can enjoy the calm and warm waters of Coconut Road beaches. There are lakes, rivers and landscapes of natural beauty that captivate tourists. One of the most popular activities on the Coconut Tree Coast is humpback whale watching, which takes place between July and November. Another attraction here is the Tamar Project for the preservation of sea turtles. A great choice for the ecotourism enthusiasts is also visiting the Atlantic Forest Reserve of Sapiranga, 3km from Forte Beach, along the Green Line. The site has eight signed tracks that can be taken by horse, bike or on foot.
Discovery Coast (Costa do Descobrimento)
The exuberant local nature reserves offer favourable conditions for sports such as diving, windsurfing, surfing, kite surfing, hiking, horseback riding and others related to adventure and ecotourism. The coast has been a UNESCO World Natural Heritage since 1999. Beautiful beaches offered in various corners of the region enchant visitors. In Porto Seguro, the most visited are Tacimirim, Taperapuã, Mundaí and Trancoso, which is 42km from the city airport. In Cabrália, one of the highlights is Espelho Beach, as well as Coroa Vermelha, Mutary and Arakakaí. Another way to enjoy the natural beauty of the region is to visit the San Antonio Conservation Unit, an area preserved and surrounded by the Atlantic Forest, where the Sanctuary Ecological Park is located. The site also has leisure facilities, restaurants and tours to a lookout point where you have a view of the area.
Whale Coast (Costa das Baleias) The southern coast of Bahia offers seaside adventure landscapes. It is surrounded by Atlantic Forest reserves and by a variety of coral reefs, where the National Marine Park of Abrolhos is located. The highlight of the region is also the cuisine that uses the spicy dendê oil (palm oil) to cook fish and seafood. The tourist area of Whale Coast further comprises the cities of Prado, Alcobaça, Mucuri, Caravelas and Nova Viçosa, a region that preserves the traditional culture of the locals. The historical nuance is due to the colonial houses from the eighteenth and nineteenth centuries. Between July and November, the Coast is the stage for humpback whale watching that occurs during the mating/breeding, giving birth and feeding seasons.
Golf in Costa do Sauípe
Read more: Capital: Salvador Climate: Equatorial, tropical with dry season Website: www.bahiatursa.ba.gov.br
Archipelago of arbolhos
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Take a
WO N D E R F U L
TRIP
Foz do Iguaรงu awaits you!
Besides hosting the Iguaรงu Falls, one of the seven wonders of nature, and the Itaipu Hydroelectric Plant, the largest in accumulated power generation, Foz do Iguaรงu, a tourist city in Brazil bordered with Argentina and Paraguay, has attractions that will delight you and your family. Leisure, events, shopping, entertainment and a hotel network of the highest quality, for the comfort that you deserve. Everything you need and more to make the experience unforgettable. Take a wonderful trip. Foz do Iguaรงu awaits you. www.worldsdestination.com.br
Itaipu Hydroelectric Power Station
Bela Vista Biological Sanctuary
Boat tours at the Iguaรงu Falls
Bird Park
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Jericoacoara: one of the most beautiful beaches in Brazil
Paradise called Canoa Quebrada
One of the best sea views in Fortaleza
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Cearรก
NORTHEAST REGION
Fortaleza Fortaleza is one of the most beautiful state capitals in the country. On Beira-Mar Avenue, kiosks and gazebos offer refreshments or local seafood. At the craft fair, there are stalls with crafts made from leather and lace, jewellery and regional food. There are urban beaches with the Futuro being the most popular. Watching the sunset from the English Bridge (Ponte dos Ingleses) is mandatory. The Dragão do Mar Centre of Art and Culture is home to the Local Cultural Monument, the Museum of Contemporary Art and the Rubens de Azevedo Planetarium, as well as cinemas and theatres. Besides all this, a complex of old barns and warehouses was renovated into bars and restaurants offering different options for dining and there are concerts at night.
Cliff Route (Rota das Falésias) On the Cliff Route, tourists can visit almost 200km of beaches. Starting in Fortaleza, as you go through the cities of Aquiraz, Cascavel, Beberibe, Aracati and Icapuí, you get closer to the State of Rio Grande do Norte. Aquiraz offers a rich historic centre and also the Beach Park, which is a famous water park. In Beberibe, head for the beach of Morro Branco (White Hill). One of the main attractions here is the ride through the maze-like cliffs. In Aracati, you will find the worldwide famous Canoa Quebrada, known for its busy nightlife down the famous Broadway Street. The last stop is Icapuí, the land of the lobster. There are three main beaches: Ponta Grossa, Redonda and Peroba. They have exoticly formed cliffs with colours ranging from red to orange.
Jericoacoara The city of Jijoca de Jericoacoara, in Ceará, is known for having one of the most beautiful beaches in the world: Jericoacoara. Surrounded by dunes and palm trees, it has blue and clear waters and pleasant temperatures, making it ideal for water sport lovers due to the strong winds that reach up to 40 knots. The Holed Stone, with an arch carved by the sea on the rocks, and the Sunset Dune are the main tourist attractions of the area. Located within the National Park of Jericoacoara, Jeri is located about 300km from Fortaleza. The Preá Beach, 17km from the village, has winds more agreeable to windsurfing and kite surfing, as well as good tourist infrastructure. The crystal clear waters of the “Blue Lagoon” and “Paradise Lagoon” make the two the most visited in the city.
Cariri Located in the south of Ceará, the Cariri region is mainly known for its religious traditions, culture and crafts. There is Juazeiro do Norte, the land of Father Cícero, 491Km from Fortaleza and the second largest city of the state. If you would like to find out more about the religion of Father Cicero’s land, the greatest spiritual leader of the backwoods people, then follow the “Path of the Pilgrims” and visit the Garden Hill (Colina do Horto), where his entire history and life story is depicted in a museum. The garden is 3km from the city of Juazeiro where you will find the statue of Father Cicero, the Father of Cicero Living Museum, the Church of the Senhor Bom Jesus do Horto and the start of the Holy Sepulchre (2,650m) trail. Read more: Capital: Fortaleza Climate: Tropical in the coastal region and semiarid in the countryside Website: www.setur.ce.gov.br
The beautiful Aquiraz
Jericoacoara Beach
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NORTHEAST REGION
View of Recife
Traditional musicians in Caruaru
Porcos Bay
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NORTHEAST REGION
Recife A great way to start a visit in the capital of Pernambuco is from Boa Viagem, a neighbourhood, which gave its name to the main beach, to Recife Antigo, a more traditional neighbourhood and cultural centre that has several must-see attractions for tourists. The region is home to bars, restaurants, craft centre and the Rio Branco Square, which is more commonly known as Ground Zero and is where the centre of Recife started. Across the Pina Basin is the cultural centre of the capital: the Sculpture Park Francisco Brennand. In nearby Olinda, 8 km from Recife, you can also visit the historical centre on foot where you can admire the houses and old churches, some dating back over 500 years. The city, which received the title of Cultural Heritage of Humanity by UNESCO, is the scene of a traditional and famous carnival party, one of the most popular in the country.
Fernando de Noronha The archipelago is among the best preserved destinations in Brazil. There are 21 islands and islets extending for 26km. The largest, called Fernando de Noronha, is inhabited by almost 3000 people and is the hub of the archipelago. The other islands are part of a Marine National Park. Visits can be made only with official license from IBAMA. On the main island, the trails and marine diversity of the region are a must see. The beauty found in the natural pools of Atalaia is a hotspot for divers who can swim with turtles, stingrays and small sharks. The Noronha beaches are also great for surfers, especially from December to March, such as the beaches of Cacimba do Padre. The island is also the chosen setting for weddings and honeymoons. But to enjoy the destination, you must pay an entrance and a daily rate as a way of contributing to environmental preservation.
Caruaru 137km from Recife, Caruaru hosts the biggest June Party in the world when the city plays host to thousands of domestic and international tourists at the Pátio de Eventos Luiz Gonzaga. The destination also offers cultural venues, museums, memorials and theatres that value the city’s history. Among the best known are: Forró Luiz Gonzaga Museum, which guards the composer’s memories and this is where his accordion is kept, and the Master Vitalino House Museum that guards works by a famous craftsman from the city. They are located in the neighbourhood of Alto do Moura, which is known for its local artist workshops where ceramic works depicting scenes of local’s daily lives can be found. The original parts are in the Pottery Museum, along with objects from other artists. It is in Caruaru where the biggest street market of the Northeast takes place. It has received the title of Intangible Brazilian Cultural Heritage by National Historic and Artistic Heritage Institute (IPHAN). Besides works made from twine, you can find handmade pieces of clay, leather and lace, typical foods, herbs and live shows.
Ipojuca Just 49km from the capital of Pernambuco, the city covers the villages of Muro Alto, Cupe, Maracaípe, Serrambi, Toquinho and Porto de Galinhas. The latter is famous for its natural pools and raft trips to reefs. However, the destination also offers buggy rides from the city centre to Muro Alto, passing by Pontal de Maracaípe, a calm water beach suitable for sailors and kite surfers mainly from May to September. Visitors can also take a catamaran ride to Tamandaré and Carneiros beaches, where you will find a church by the sea, a postcard of the region. There is also a surfer’s paradise in the south, in Maracaípe Beach, which is known for its strong waves. The area charms its visitors with beautiful clear water and its network of coconut trees. Read more: Capital: Recife Climate: Tropical on the coast and in the Natural pool in Porto de Galinhas
forest zone and semiarid in the countryside
Website: www.pe.gov.br/conheca/ turismo
Fernando de Noronha
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NORTHEAST REGION
Dromedaries in Genipabu
Touros Lighthouse
Ponta Negra Beach
Rio Grande do Norte
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NORTHEAST REGION
Natal Natal is among the most popular destinations in northeastern Brazil. The Sun City hosts many cultural festivals, holding the largest off-season Carnival in Brazil: called Carnatal. Ponta Negra is the busiest beach, which is good for swimming and has good infrastructure including, hotels, restaurants and good nightlife. It’s in Ponta Negra that the famous Morro do Careca (Bold Hill) located and it is the main picture found on the regions postcards. To know a bit about its popular culture, it is worth visiting the historic centre, where you will find the Reis Magos (Wise Men) Fort, the Alberto Maranhão Theatre, the Cascudo House Museum, Solar Bela Vista and the ancient Cathedral.
Carnaúba dos Dantas The city is ideal for those who want to know more about the history of humanity, either because of the archaeological sites you will find there or the strong religious bias, embodied in the pilgrimage to the Monte do Galo (Mount of the Rooster). The Archaeological Site Xique-Xique has several traces of drawings and cave paintings made on rocks, dated approximately between nine and ten thousand years ago. In addition to the historical record itself, the footpath to get here can also be considered as an attractive and usually pleases visitors. On the hill is the Shrine of Our Lady of Victories. Another attraction is the Horto Florestal.
Extremoz This town, which borders the state capital, is not very well known even to Brazilians, however, it is here that the Jenipabu Dunes are found, which are a very popular destination within the country. The Ecological Tourist Park Jenipabu Dunes encompass a beach, a large complex of dunes, a lagoon and an environmental protection area. Located 24km from Natal, it is possible to go on buggy rides, rafting and even camel rides. Mangroves are also part of the nature of this region where the temperature usually is always above 18ºC. An interesting and fun activity in Jenipabu is “aerobunda”: a zip line that ends with a splash in the water. Carnival and the June Festival are among the events of the annual calendar of the city. The beaches of Barra do Rio, Graçandu, Pitangui and Santa Rita are other attractions in the destination.
Parnamirim This is another city whose name is not on any tourist’s list, but is home to no less than the largest cashew tree in the world, this is a must see and is very famous worldwide! The tree is in the Guinness Book of Records, is about 127 years old, covers 8,500m2 and produces an average of 2.5 tons of fruit per year - about 80,000 cashews between November and January. Cotovelo and Pirangi beaches are also very sought after by tourists. During high season, many events and concerts are held in the city. Read more: Capital: Natal Climate: Warm and rainy tropical with dry summer Website: http://www.rn.gov.br Pipa - Dolphin Bay
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Alberto Maranhão Theater
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São Luís
The state capital seen from the beach
Lençóis Maranhenses: one of the most stunning landscapes in Brazil
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NORTHEAST REGION
São Luís The state capital is considered as an open-air museum, as it has 4,000 houses listed as World Heritage sites by UNESCO. Most are covered with Portuguese tiles and are part of one of the most important architectural complexes in Latin America. The houses are gathered in the Praia Grande and Desterro, neighbourhoods that also offer entertainment with cultural centres, bars, restaurants, fairs and craft shops. In addition to the cultural and historical point of view, the island offers visitors options for enjoying its nature. Ponta d’Areia is one of the most popular beaches of the city, located 4km from the centre. For tourists looking for water sports like diving, the most suitable beaches are Olho d’Água, Araçagi and Calhau. The São Luís cuisine is also very rich, with indigenous, African and Portuguese influences. The music is also a strong point of the destination with the reggae clubs open at night.
Alcântara With an important architectural complex, the historic centre of the destination shows the city’s colonial style of its houses, church, museum and the Matriz Square, which preserves rich cultural events. Alcantara was also the first Amazon historic city to be named a National Heritage by National Historic and Artistic Heritage Institute (IPHAN). To reach the small town, 66km from São Luís, it is recommended to cross the Bay of St. Mark by speedboat or catamaran. Surrounded by beaches and islands, from there you can also take boat trips to the creeks and get to the island of Livramento, 15 minutes from the Port of Jacaré (Alligator).
Lençóis Maranhenses A desert landscape full of lakes can be found in the National Park and is responsible for the undeniable beauty of Lençóis Maranhenses. The biggest attraction is in an area of 155,000 hectares on the south coast of the state, which comprises the cities of Humberto de Campos, Primeira Cruz, Santo Amaro and Barreirinhas. The best time to visit the region is between May and August, when the rainy season has finished and the ponds are full and suitable for swimming in. The dunes of this natural paradise reach up to 20 meters in height and regularly change shape and size due to the direction of the wind and the flow of the Parnaíba and Preguiça rivers. To reach the most visited beaches from Moitas, Vassouras, Ponta do Mangue and Barra do Tatu, you must go by jeep or boat. Tourists can also visit the Preguiça Lighthouse and Mandacaru fishing village in Barreirinhas, one of the historical attractions of the region.
São José de Ribamar The destination has an abundance of possibilities for tourists who wish to practice sports such as surfing and kite surfing. The most popular beaches are Meio, Araçagy and São Marcos. In São José do Ribamar, which is about 32 km from the capital of Maranhão, one of the highlights is the Religious Tourism segment. In September, the homage to the patron saint St. Joseph starts. The city receives thousands of devotees to the celebration with ten days of pilgrimages, masses and processions. Those who visit the destination during this period should include in their itinerary a visit to the Matriz church, the Caminho de São José (Way of St. Joseph) and Concha Acustica (Acoustic Shell), a monument in a biblical format, which receives major religious celebrations. This, in addition to the Museum of Ex-Votos, which keeps objects and offerings from lay brothers, and also the Monument to the Saint, Lourdes Grotto and the Poço da Saúde (Health Well), a source believed to contain healing properties. Read more: Capital: São Luís Climate: Tropical monsoon, tropical with autumn rains and tropical with summer rains
Website: www.turismo-ma.com.br
The magic Alcântara
Lençóis Maranhenses
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NORTH REGION
Vegetation on Marajó Island
Santarém
A delightful evening in the state capital
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Pará
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NORTH REGION
Belém The capital of the second largest Brazilian state is one of the highlights for tourists who visit northern Brazil and the Amazon rainforest. In the historic centre, the most popular tourist attraction is the Docks. The old port was revitalized and is now home to restaurants, bars and shops. Boats leave here for tours along the Guamá River, playing some local beats like carimbó that represents the regional folklore. Another well-known attraction is the market Ver-o-Peso, that brings together several typical products, such as local fruits, cupuaçu and açaí, various types of fish, herbs, spices and handicrafts. The Mangal das Garças Park offers an amazing view to the Guamá River from the observation decks inside the park. Another highlight is a visit to the Theatre of Peace, located in Republic Square, and the Sé Cathedral, where the procession of Círio de Nazaré, one of the major religious festivals in the country takes place.
Santarém/Alter-do-Chão In the city of Santarém, a good tip is to visit the fishing village of Alter do Chão, known as the Caribbean of the Amazon because of the warm and clear waters. The most appropriate time to take advantage of the beaches is between August and November. Alter also houses the National Forest of Tapajós, a nature conservation site with a large diversity of landscapes on the banks of the eponymous river. Lakes, hills and fields can be found in an area of 527 hectares and more than 160km of beaches. For ecological tours, the best option is to go through the Bosque Santa Lúcia, a private reserve full of trails that take tourists to see the region’s flora. On the east side of Pará city is Maicá Lake, another natural haven, where you can take boat trips and fish for piranhas, which are abundant here.
Marajó Marajó is among the most important ecological areas of Brazil. With about 3,000 islands and islets, it is the largest seariver archipelago in the world and an Environmental Protection Area (APA). The area gives tourists the opportunity to stay in traditional farms and live extreme experiences. On the island, visitors can discover the diversity of flora and fauna that make it one of the best known of Para’s destinations. One of the main attractions of the state is Marajó, an ideal destination for those who also enjoy rich cuisine, complemented with buffalo milk cheese, and a wide variety of fish and fruit.
Read more: Capital: Belém Climate: Equatorial Website: www.paraturismo.pa.gov.br
Dazzling sunset in Santarém
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Evening in Alter do Chão
NORTH REGION
Caprichoso Ox at the Parintins Festival
Presidente Figueiredo
The Amazonas Theatre
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NORTH REGION
Manaus Manaus is a city of contrasts, which unites exuberant nature with an industrial centre of high technology and is now a major economic and financial centre in the north of the country. One of the symbols of the city is the Amazonas Theatre, which stages of all kinds shows. The theatre is still a historical reference for the region, thanks to the time of its construction during the Rubber Cycle of the late 19th century. In the region, the majority of tours are made by boat, like the one to the iconic meeting of the waters of the Negro and Solimões rivers. You can also visit the Forest of Science, where it is possible to visit a piece of the Amazon rainforest within the city. Boating on the rivers and hiking in the jungle is for ecotourism lovers. The local cuisine and local crafts must also be enjoyed.
Parintins In this city is the Parintins Festival. In late June, a popular festival takes place, which is responsible for dividing the population into red, in honour of the bumbá Garantido ox, and blue, in honour of the Caprichoso ox. This show is a reference of indigenous culture. Also known as Paradise Island, Parintins has other attractions, such as the Cathedral of Our Lady of Mount Carmel, the Amazon village, the beaches of Taracuera and Varre Vento and Serra de Parintins. Take a stroll past lake Macurany and bathe in the Uiacurapá river are also popular activities in the region, especially between August and February, when the riverbanks turn into beaches.
Presidente Figueiredo The city is known for its natural beauty and is called the Land of Waterfalls, due to the large quantity of this natural phenomenon in the region. Approximately 110km from Manaus, the city houses the Ecological Reserve “Waterfall Sanctuary”, an environmental preservation property guarding the beauty of the Amazonas nature. As well as visiting the waterfalls, visitors can indulge in adventure sports like hiking, rafting, tree climbing and exploring the caves of the region. Presidente Figueiredo is still one of the few cities that tourists can get to by car, although easiest access is made by boat. The region also offers tours on Lake Balbina with visits to the hydroelectric power station and other eco-tourism attractions.
Read more: Capital: Manaus Climate: Equatorial Website: www.amazonas.am.gov. br/o-amazonas/turismo/
Church of Sagrado Coração de Jesus in Parintins
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The Amazonas Theatre
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SOUTHEAST REGION
Buzios
Paragliding in Pedra Bonita
Aerial view of Rio de Janeiro
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Rio de Janeiro
SOUTHEAST REGION
Río de Janeiro The beautiful city offers all kinds of leisure possibilities for its visitors. If your looking for bohemian architecture, then Santa Teresa is an unmissable trip and the famous Selarón stairs are found in this neighbourhood. Immortalized in the verses of Tom Jobim songs, Ipanema is perfect for those who like gazing at the beautiful landscapes and for those who like playing sport at the seaside. A good option is a visit the archipelago Cagarras, which is opposite the beaches and is accessible by boat tours that leave from Marina da Glória. If you would like to get up close to the nature, the Tijuca National Park is an excellent option. The Corcovado mountain, where the Christ the Redeemer statue is located, and Sugar Loaf mountain are the most iconic sights of the city.
Lakes Region About 170km from Rio, the Lakes Region (Regiao dos Lagos) is home to cities like trendy Buzios, well-organized Cabo Frio and quiet Arraial do Cabo. Buzios boasts restaurants, sophisticated hotels, nightclubs, funky bars on the famous Rua das Pedras (Cobbled Street) and designer shops. The well-organised infrastructure of Cabo Frio makes the city a perfect destination for those travelling with families. Here you will find dunes of white sand and beaches with deep blue sea like the urbanized Forte Beach, with an extensive promenade and kiosks. To make sure you enjoy the most beautiful scenery of Arraial do Cabo, take one of the boat trips that go to the little beaches of Pontal do Atalaia and Ilha do Farol (Lighthouse Island).
Petropolis and Teresopolis Petropolis and Teresopolis combine the charm of their old buildings with the chill of the mountains and quality infrastructure. For the adventurous, the main attraction is the Serra dos Órgãos National Park, home to the Finger of God Peak, whose outline resembles a fist with the index finger pointing to the sky. The park is filled with trails, waterfalls and natural observation decks. If you would like to know more about the history of Brazil, a good choice is the Imperial Museum, which used to be the summer residence of the Portuguese royal family. Its collection includes documents, furniture, jewellery and personal objects from the royal family.
Green Coast Known as a celebrity hideaway, the Green Coast’s (Costa Verde) main destination is Angra dos Reis and its 365 islands. With its calm, clear and green waters, the Bay of Angra is ideal for scuba diving and the region is considered as one of the Southeast’s best places for it. Further down the coast on the way to São Paulo, 99km away, is the historic town of Paraty. Known nationally for its colonial houses and churches from the 18th and 19th centuries, its streets fill with tourists from around the world who visit the city that is both pulsating and bucolic. Read more: Capital: Rio de Janeiro Climate: Tropical Website: www.rj.gov.br/web/setur/ principal
Shades of green in Angra dos Reis
The Imperial Museum in Petrópolis
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SOUTHEAST REGION
Golden Ouro Preto
Church of St. Francis of Assis
Church Pampulha
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Minas Gerais
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SOUTHEAST REGION
Belo Horizonte The state capital, Belo Horizonte, is located between mountains, surrounded by waterfalls and smaller historic towns. Its main feature is the architectural heritage, which blends classical buildings and sinuous lines of Oscar Niemeyer’s designs. The local cuisine and unique crafts will make you fall in love with the Central Market, with its 450+ stalls, it offers a bit of everything to the visitor, such as local delicacies, handicrafts, clothing and accessories. Another must do, if you enjoy pleasures of the dinner table, is to have dinner at a local restaurant. The menu is littered with traditional recipes with local dishes like chicken with okra and beans (tutu) are delicacies that should be tasted and enjoyed.
Serra da Canastra Contact with nature is what Serra da Canastra offers its visitors. The nearby cities of Vargem Bonita, São Roque de Minas and Delfinópolis form part of the Serra da Canastra National Park, with an area of 1,978km². Adventure tourism is the main attraction here with a selection of tours such as hiking, canoeing, 4x4 tours, motorbike rides and rappelling, besides a visit to the source of the São Francisco River. However, what gains the most attention is its cheese production. Internationally awarded, the Canastra cheese is a local symbol with such intense demand that local farms and producers open their doors to tourists.
Tiradentes and São João del Rei The charming Tiradentes is a destination that, in addition to showing the history of the country through its colonial architecture, draws attention for being a region with important gastronomic and cultural festivals, such as the Mostra de Cinema Tiradentes, which awards local filmmakers, and the Cultural and Gastronomy Festival of Tiradentes, which shows the typical local flavour to the world. In the friendly São João del Rei, you will find the Church of St. Francis of Assisi, whose door design was made of soapstone by Aleijadinho. The church has baroque and rococo details.
Ouro Preto Considered as a heritage of humanity, Ouro Preto is home to the largest architectural ensemble of Brazilian baroque. It is present in churches, chapels and museums. Tours to the churches of St. Francis of Assisi and Our Lady of the Pillar are popular; the first has works of art by a big name in Brazilian baroque, Aleijadinho, and the second is decorated with more than 400kgs of gold. For those who would like to know more about the history of the country, the Conspiracy Museum is the perfect place. With more than 4000 pieces, the collection tells the story of what was behind the independence of the state of Minas Gerais, based on the American Revolution. It has lots of artistic and historical pieces, especially paintings and furniture from the eighteenth and nineteenth centuries. Read more: Capital: Belo Horizonte Climate: Tropical, temperate Website: www.turismo.mg.gov.br
Exuberance in Serra da Canastra
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São João del Rey
REGIÓN SUDESTE
Rafting in Brotas
Municipal Theatrer
The Art Museum (MASP) in the iconic Paulista Avenue
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REGIÓN SUDESTE
São Paulo São Paulo is a city where even the comings and goings of cars turns into a tourist spot - and a good one too! Just spend a few hours enjoying the alternative menu at the Mirante Nove de Julho restaurant, whilst watching the traffic on the avenue with the same name and the city’s stylish people who frequent the area. Another high point – quite literally - in the city is the Square of the Sunset (Praça do Pôr do Sol), in the famous neighbourhood of Vila Madalena. A good tip is to watch this spectacle of nature and then head to one of the dozens of bars and clubs in the area. Paulista Avenue alone gives a meaning to the slogan “Culture is the beach of São Paulo”. Here you will find the Itaú Cultural Centre, Ruth Cardoso Theatre and São Paulo Museum of Art (MASP). And for a breath of fresh air, go to Ibirapuera Park that, apart from its nature, is home to museums and event venues.
Brotas and Socorro Known as the adventure tourism capital, Brotas is a destination that will liven up your trip. There are several tour possibilities that offer direct contact with nature. Here you can tree walk, there are ziplines and wall climbing. Water sports are also popular. Rafting can be done on the Jacaré Pepira river. Socorro city is closer to the mountains and offers its visitors climbing and jumping points for hangliders. Pedra Bela Vista is the biggest place to rappel in the city. Descending for 98 meters allows tourists to enjoy the panoramic views of the area. Socorro is also a reference in accessible tourism.
North Coast Surrounded by the greenery of the Atlantic Forest and the beautiful green sea, the north coast of São Paulo is popular with Brazilians and tourists from around the world. Ilhabela is the city that gains most attention, with its 42 beautiful beaches and over 150 waterfalls; the island is suitable for those looking for ecotourism. Another beautiful city is Ubatuba, which is highlighted by the Cedro Beach. Located 22km from the centre, it is deserted and ideal for those who want to relax or scuba dive.
Mantiqueira Located among the states of São Paulo, Minas Gerais and Rio de Janeiro, the Serra da Mantiqueira is unforgettable. In Tupi, the word “Mantiqueira” means “raindrop”, which explains some of the importance of it for the region, since it is a source of drinking water; it is also important for the formation of rivers that supply a large number of southeastern Brazilian cities. Among the most visited cities is Campos do Jordão, located in São Paulo state. It is best known for its low temperatures, the city is a great destination for families and couples. Another tourist attraction is the international festival of classical music that takes place every year. Read more: Capital: São Paulo Climate: Humid subtropical Website: www.spturis.com Mantiqueira
Campos do Jordão
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MIDWEST REGION
Bonito
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MIDWEST REGION
Mato Grosso do Sul With abundant vegetation amongst its 357,000km2, the state is considered a benchmark in eco-tourism and has also won the title of one of the top ten destinations in the world for sustainable tourism. The state capital, Campo Grande, houses the Memorial of Indigenous Culture, a cultural centre located in the Urban Indian Village of Marçal de Souza.
Bonito The city was the 2013 winner of the World Responsible Tourism Awards. The award is recognized and appreciated worldwide. With the nickname “Brazilian capital of ecotourism”, Bonito has 33 attractions that are part of the official tour of the city and do not require any prior experience. Floating on the rivers is among the most sought after attraction. The two main options are the Sucuri River and the Prata River. It is possible to dive here and go animal watching amongst the rich flora and fauna or why not try them both as they have their own characteristics. The Sucuri is considered the most crystalline river in Brazil, as the visibility reaches 15 meters. But the Prata River is the best place for fish spotting due to the sheer quantity - from traditional pacu and piraputangas to spotted sorubim and jaw characin, and a multitude of small minnows. If you like contemplating nature, then, in addition to the floating on the river, a good idea is to take a trip to the Hole of Araras. This is a huge 100m deep and 500m wide hole. It is the habitat of hundreds of scarlet macaws and other birds native to the region. The flock of macaws is really a very beautiful sight, especially between the months of June and September, when it is easier to watch them. The caves are the symbols of the city, therefore, a must visit. The Blue Lake Cave has a breath taking view. After a descent of 290 steps and 60 metres, it is possible to see a beautiful lake of crystal clear water, which appears blue, but actually the colour is the effect of the sun’s rays that penetrate the opening of the cave. The geological formations are also attractions as they are millions of years old. Read more: Capital: Campo Grande Climate: Dry and humid tropical Website: www.turismo.ms.gov.br Urban Indian Village Marçal de Souza
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The beautiful Pantanal
MIDWEST REGION
Juscelino Kubitschek Bridge
Metropolitan Cathedral Nossa Senhora da Aparecida
National Congress
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MIDWEST REGION
Federal District The country’s capital is the fourth largest city in Brazil. Recognized by UNESCO as a Cultural Heritage of Humanity, Brasilia is the perfect destination if you are looking for cultural events. The Cultural Complex of the Republic is one of the most famous and interesting locations to visit in the Federal District. Covering 112.5 km2, it is the world’s largest listed heritage area. The modern architecture and urban planning are also an attraction in themselves. The monuments of the Esplanade of the Ministries, designed by architect Oscar Niemeyer, are some of the most photographed areas. Among the museums, your first stop should be the Honestino Guimarães National Museum, which hosts exhibitions of modern and contemporary art. Next door you will find one of the most visited attractions in the capital, the Metropolitan Cathedral of Brasilia - known for its stained glass windows and sculptures of angels suspended from the ceiling. The second stop on your museum tour should be the Historical Museum of Brasilia, it is considered the oldest in the city and it boasts a large collection of photos and documents related to the history of the city. The Memorial of Indigenous People, which guards one of the most valuable collections in the country is also worth a visit. Another very interesting tour is the Cultural Route, which passes through the Claudio Santoro National Theatre - a spectacle of rooms with an art gallery - and the Cultural Centre Marcantonio Vilaca, in the Museum of the Federal Audit Court. If you enjoy walking, then start at the Sarah Kubitschek Park. Here you can visit a lake with pedal boats, kayaks, woodland with picnic areas, a kart track and other attractions. When the sun is shining, the Paranoá Lake a great option to relax. Created primarily for locals, this may be the best idea for a day off your sightseeing. On the banks of the lake and at the foot of a bridge is the Pontão do Lago Sul, the wealthiest district of the city. Here there are kiosks and restaurants that have transformed the area into a meeting point for singles, families and even sportspeople. Business tourism features in the MICE segment. The capital of the country, along with São Paulo, is a reference when it comes to business and urban planning.
Read more: Federal Capital: Brasilia Climate: Tropical Website: www.setur.df.gov.br
National Museum Honestino Guimarães
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General Plan Brasília
SOUTH REGION
Kitesurf in Florianópolis
Rafting in Itajaí
Hercílio Luz Bridge
Santa Catarina
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SOUTH REGION
Florianópolis
Make sure you include in your itinerary, a tour to Lagoa da Conceição. The site has a leisure area for hiking, paddleboat rides, schooners and kayaking, as well as a number of preserved buildings from the colonial era. During the summer season - from December to February - the biggest highlight in Florianópolis is the 42 beaches that all differ in size and features. Surfers, children, the elderly, athletes and young people have different choices, from peaceful beaches to busy ones that are transformed into major venues. There’s even a beach called Praia dos Ingleses (English Beach), with five kilometres of blue waters with an average swell and good infrastructure. The beach’s name is due to an English ship that ran aground there. Other popular beaches are Canasvieiras, Jurerê, Ribeirão da Ilha and Joaquina. Each one has its own unique beauty.
Rosa Beach
Another beach that stands out is Rosa Beach, in the municipality of Imbituba, recognized by UNESCO as one of the most beautiful bays in the world. Next to Florianopolis, it looks like an old fishing village with its canoes, artisanal mullet fishing, and rustic and sophisticated hotels, which add an element of charm to the area. In the period from August to November, it is possible to see the Right whales that migrate to Rosa Beach to feed their young in their first months of life. The city has a convention centre and fairs for major events covering Business Tourism as well.
Learn more about Santa Catarina The island of São Francisco do Sul is one of the most interesting tourist destinations on the coast of Santa Catarina. The city breathes history in its urban and architectural ensemble, with more than 400 properties listed by the Historical and Artistic Institute (IPHAN) and is one of the three oldest cities in Brazil. The city still preserves the peaceful atmosphere of other times, despite having one of the most important and busiest ports in the country. In addition to the historic centre, other attractions deserve to be appreciated: the beaches, waterfalls, mangroves, dunes, salt marshes, lagoons and Mata Atlantica forests. Among the many attractions in the city, is the only ship museum in Brazil, the National Sea Museum. One of the accesses to São Francisco do Sul takes place from Joinville aboard schooners crossing the Bay Babitonga through islets and mangroves, a true spectacle of nature. Going up the hills of Rio do Rastro, soon after going through Tubarão and Termas de Gravatal, tourists are faced with lush landscapes. This itinerary goes through São Joaquim, Bom Jesus da Serra, Urubici, Urupema and Lages, among others, a total of 17 small towns. A landscape adorned by pine trees, canyons that are higher than 700 meters, waterfalls, rock formations and 15 wineries - some of them are open to the public. In farm hotels, typical to rural tourism, such as the Eco Resort Rio do Rastro, in Bom Jesus da Serra, and Fazenda do Boqueirão, in Lages, there is a whole previously established schedule for tourists, with horseback riding, fishing, hiking, barbecue on a traditional bonfire, traditional festivals with Italian and traditional cuisine; all this with contagious hospitality, able to captivate visitors of all ages.
Garopaba on the south coast
Read more: Capital: Florianópolis Climate: Hot in summer, cold and humid in winter. Website: www.turismo.sc.gov.br; www.sol.sc.gov.br
The spectacular Serra do Rio do Rastro
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SOUTH REGION
Mel Island
One of the seven wonders of nature
The modern Oscar Niemeyer Museum
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SOUTH REGION
Foz do Iguaçu One of the seven natural wonders of the world, the Iguaçu Falls are located on the Iguaçu River on the border between Brazil and Argentina. Two and a half million tourists worldwide visit the destination annually. The Iguaçu Falls deposit about 1.5 million litres of water per second, during normal weather conditions. But this volume ranges from 500,000 litres in the dry season to 6.5 million litres during times of flooding of the Iguaçu River. There are 19 major falls, three of them in Brazil and the others in Argentina. The views to these 16 waterfalls are spectacular from the Brazilian side. One of the most impressive falls is the Devil’s Throat, which is a deep rift caused by erosion, where huge amounts of water plunge thunderously downwards. It is nearly 85 meters high and its shape resembles a horseshoe.
Itaipu Accounting for nearly 20% of all electricity consumption in Brazil and over 90% of Paraguayan consumption, Itaipu is huge in every way. The world’s largest in volume of electrical power generation, Itaipu is a dam stretching 7,919m and reaches a maximum height of 196m, which is equivalent to a 65 story building. The dam opened to visitors in 1977, whilst construction was still on going, since then, the Itaipu Dam has received about 16 million visitors.
Tours Macuco Safari: Have you ever thought of being part of one of the seven most beautiful landscapes on the planet? Or be in a boat under one of the falls and take a quick shower? The tour Macuco Safari allows this unforgettable experience. You will navigate along the Iguaçu River and stay a few meters from the spectacular waterfalls. Special Tour: Allows visits inside the dam on a special bus. Before the tour, visitors watch a film about Itaipu and bilingual monitors guide the tour. Panoramic Tour: On a double-decker bus, the tour has strategic stops so that visitors can make the most of Itaipu, such as the central viewpoint from where you can see most of the dam and spillway in the distance. The visit lasts approximately 1 hour and 30 minutes. Lighting of the Dam: At night, with a special soundtrack, a complex of reflectors and lamps gradually illuminates the dam. With the contrast of the night sky, the illuminated plant appears to be even bigger. Visitors watch the show from the same central viewpoint from where the functioning plant can be seen during the day. Kattamaram Port: Cruise around the tranquil waters of the immense lake formed by the construction of the Itaipu Dam on board of the boat Kattamaram. It is one of the most unforgettable tours that is offered in Foz do Iguaçu. The boat trips, lasting over an hour, are the new attraction of the Itaipu Tourist Complex. There are four departures daily, morning and afternoon. On Friday and Saturday, there is also a night tour after the presentation of the Lighting of the Dam. Read more: Capital: Curitiba Climate: Subtropical Website: www.turismo.pr.gov.br
Morretes and its railway
Romantic Mel Island
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SOUTH REGION
The delicious local barbecue
The Pedra Church
The charming Porto Alegre
Rio Grande do Sul
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SOUTH REGION
Rio Grande do Sul
Set in the South of Brazil, bordering some of the Southern Cone countries (Argentina, Uruguay, Paraguay and Chile), the state attracts tourists from this greater region, especially during the summer season, with the gateway being Porto Alegre. The capital of Rio Grande do Sul stands out as having the richest local traditions, and unique gastronomy, marked by the diversity of regional dishes. The attractions are divided between the mountains and the coast. In the mountains, the Route of Hydrangeas covers the cities of Gramado, Canela and the wine region.
Porto Alegre The state capital offers many attractions. During the day, a walk along the edge of Guaíba Lake, in the south of the city, is ideal to relax and take in the view. In the central region, the Alfândega Square is surrounded by several of the most beautiful buildings in Porto Alegre, and, since 1955, has hosted the largest book fair in Latin America. The Square also offers easy access to the city’s main museums, such as the Mario Quintana House of Culture, the building where the Brazilian poet lived from 1962 to 1967. Also in the centre, you cannot fail to visit the Public Market of Porto Alegre, a historic building that, since 1889, has housed the Gambrinus Restaurant. If you want a night on the tiles, then there are several city districts that provide endless possibilities for all tastes, such as the charming bars of the Cidade Baixa (Lower Town) and the clubs at Moinhos de Vento (Windmills), which houses venues like Dado Pub and Z Café.
Serra Gaúcha The colder climate of the Serra Gaúcha, attracts tourists from all parts of Brazil. The region is not just popular because of the cozy city of Gramado, it is also famous for its Film Festival. Bento Gonçalves, 130km from Porto Alegre, is the capital of grapes and wine and here you can visit wineries offering tasting. The tour on the Maria Fumaça Train is essential to see the beautiful landscapes of the regional valleys of Garibaldi, the final destination of the train. The friendly Nova Petrópolis city is also worth a visit. In the town of Cambará do Sul, the 5.8km long Itaimbezinho canyon also impresses with its 700 metre deep crevices.
Torres Torres is certainly one of the busiest places in the summer season and is a popular destination for many foreign tourists. The most beautiful beaches of Rio Grande do Sul are found here. Decked by cliffs in the rocks known as “torres” (or towers in English), the beaches are the main attraction. The best known is the beach Guarita, which has a beautiful cove. Another beautiful and peaceful setting is Itapeva beach. It has good hotels, bars, restaurants and guesthouses. At night, the fun focuses on music shows, especially during the summer.
Serra Gaúcha
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Read more: Capital: Porto Alegre Climate: Subtropical Website: www.turismo.rs.gov.br
BRAZIL
Brazil: beyond the obvious Serra da Capivara National Park (Piauí) The cities of Canto do Buriti, Coronel José Dias, Sao Joao do Piauí and Sao Raimundo Nonato, are located in the Serra da Capivara National Park, which represents Brazil’s prehistoric heritage. In an area of 9,185km2, the huge open-air museum has archaeological and paleontological studies about the history of the country that show the presence of humans and prehistoric animals in the area. It is possible to visit walls with prehistoric drawings and engravings on them. Read more: Capital: Teresina Climate: Tropical and semiarid Website: www.piaui.pi.gov.br/terra-querida
Jalapão (Tocantins) Jalapão is a Brazilian conservation unit located in the eastern region of the state of Tocantins. The vegetation is predominantly savanna. The site is considered as the northeastern oasis. The reserve covers an area of 34,000km2 encompassing eight cities, the principal being Mateiros where the best attractions are found. Next to Mateiros is Fervedouro, a destination known for its clear water wells in which people float, surrounded by dense vegetation. For the adventurous, one of the most popular activities is rafting down the Rio Novo rapids. On a stretch of 6km, the tour, which lasts three hours, is radical and unforgettable. Read more: Capital: Palmas Climate: Tropical and semiarid Website: www.http://turismo.to.gov.br/regioes-turisticas/encantos-do-jalapao/
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BRAZIL
Chapada dos Veadeiros (Goiás) At 1,700m in height, Chapada dos Veadeiros is an unforgettable destination. It is full of waterfalls, natural pools, canyons, streams and dense forests. The region is unique for the adventurous. You can only reach the main attractions along trails consisting of rocky and steep stretches. The Trail of the Canyons is one of the most famous in the region and takes 5 hours by foot to get to the Carioca Waterfall, Canyon II and Rio Preto. On the other hand, the Seriema trail, where you will find the Stream Road (Córrego Rodoviário) is suitable for all ages, from children to seniors who wish to know more about the local fauna and flora. Read more: Capital: Goiânia Climate: Tropical and high-altitude tropical Website: www.goiasturismo.go.gov.br
Monte Roraima (Roraima) With shapes carved into the rocks and cliffs by the wind, Monte Roraima has the ability to impress any visitor. Located on the border between Brazil, Guyana and Venezuela, the ancient cliff is the seventh highest point in Brazil at 2875m. One of the tours, preferred by tourists, is three days climbing and trekking that passes through the savannah, rivers, under a waterfall and a narrow path on the cliffs of the mountain. Among the exotic local animals, black frogs, dragonflies and tarantulas, only found in this mountain, are the ones that fascinate and surprise visitors. Read more: Capital: Boa Vista Climate: tropical and equatorial Website: www.turismo.rr.gov.br/site
Chapada dos Guimarães (Mato Grosso) Hiking, exploring trails and waterfalls is the principle activity in Chapada dos Guimarães. The Cerrado vegetation mixes with the sandstone walls, creating an unforgettable setting for adventure lovers of sports such as trekking. There is a 6km trail with five waterfalls called the Circuit of the Falls, which is a good example for people seeking some tranquillity and well-being. The waterfalls and singing birds can make anyone feel refreshed. One way to enjoy the great beauty of this setting, is watching the sunset on the St. Jerome hill.
Read more: Capital: Cuiabá Climate: Equatorial and Tropical Website: http://turismo.sedtur.mt.gov.br
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GRIFFO
Alter do Chão and much more. Come see up close!
Alter do Chão Beach, Santarém - Praia de Alter do Chão, Santarém
Pará’s great natural and human riches fill the eyes and minds of visitors. From the capital, Belém, to Marajó Island and through to the blue waters of the Tapajós River flowing alongside the waters of the Amazon River, Pará is a destination you don’t want to miss. Come visit!
Buffalo ride, Marajó - Passeio em búfalos, Marajó
Pará. Tem Alter do Chão e muito mais. Venha ver de perto! Tacacá, typical cuisine - Tacacá, culinátia típica
ras. Belém de Artes Sac eu us M ém Museum, Bel Sacred Arts
A enorme riqueza natural e humana do Pará enche os olhos e a mente dos visitantes. Da capital, Belém, à Ilha do Marajó, passsando pelo azul Tapajós correndo ao lado do Amazonas é um destino que você precisa conhecer. Venha! GOVERNO DO PARÁ Secretaria de Turismo
Tourism secretary www.pa.gov.br