SPECIAL EDITION ITB
FREE DISTRIBUTION
MARCH 2025
Brasil
AN UNFORGETTABLE
destination
Embrace the vibrant energy of Brazil’s fascinating culture, stunning landscapes, and the warm hospitality of its people
SPECIAL SUPPLEMENT
Ceará: a state full of surprises and must-see attractions
COP30
The UN Climate Change Conference will be hosted in Pará in November
Photo: Alex Uchôa
Aracatiacu River, in MoitasAmontada (CE)
EDITORIAL BRAZIL: A UNIQUE DESTINATION FOR GERMAN
Brazil is a country of unparalleled charm, filled with lush landscapes, vibrant culture, and a hospitality that captivates visitors from all over the world. In 2024, the country registered a record number of foreign tourists, with 6,657,377 visitors arriving in Brazil, marking an increase of 12.6% compared to 2023.
Among these visitors, Germans are some of the most enchanted by Brazil, and it’s easy to understand why. Brazil is home to the Amazon Rainforest, one of the richest ecosystems on the planet, and the Pantanal, the largest wetland area in the world, where you can observe impressive wildlife up close. In addition, the paradisiacal beaches of the Northeast, such as Jericoacoara and Porto de Galinhas, offer the perfect getaway for those seeking sun, sea, and tranquility.
For tourists who appreciate the fusion of history and modernity, Brazil is also the ideal destination. Cities like Rio de Janeiro, São Paulo, and Salvador present a unique blend of culture, gastronomy, and colonial architecture. The Pelourinho in Salvador, for example, preserves Afro-Brazilian roots, while Rio captivates with the Christ the Redeemer statue and Sugarloaf Mountain.
Brazil is a true cultural melting pot, where indigenous, African, and European influences come together. Music and dance, such as samba and forró, invigorate visitors, and the cuisine, with dishes like feijoada, moqueca, and açaí,
TOURISTS
offers a unique sensory experience.
To accommodate visitors, Brazil offers a wide variety of accommodations to suit all types of tourists. From luxurious seaside resorts and boutique hotels in urban centers to charming, eco-friendly inns nestled in nature, the country has options for every taste and budget. Additionally, the tourism infrastructure is constantly being improved, with investments in facilities, security, and services to enhance travelers’ experience.
Another factor that makes visiting Brazil easier is the extensive air connectivity between the two countries. There are several direct flights and connections between major German cities, such as Frankfurt and Munich, and Brazil’s major airports. This makes travel more practical and comfortable, allowing tourists to make the most of their stay in Brazil.
Brazilians are known for their warmth and friendliness, making the travel experience even more special. The hospitality of the Brazilian people makes visitors feel welcome and eager to return.
With all these qualities, it’s no surprise that Brazil continues to attract tourists from all over the world. For Germans looking for an unforgettable trip, Brazil is undoubtedly a destination that offers adventure, beauty, and culture in every corner. Come and discover what makes this country truly unique!
President Roy Taylor
Vice-President Rosa Masgrau rosamasgrau@mercadoeeventos.com.br(55-21) 2254-3543
Editorial Director Natália Strucchi natalia.strucchi@mercadoeeventos.com.br(55-21) 99164-2940
Editor Janaina Brito janaina.brito@mercadoeeventos.com.br (55-11) 98779-5732
Sales Director Mari Masgrau mari.masgrau@mercadoeeventos.com.br(55-11) 97509-0605
Administrative and Financial Director Roberta Saavedra roberta.saavedra@mercadoeeventos.com.br(55-21) 2487-1616
Operational Andreia Boccalini andreia.boccalini@mercadoeeventos.com.br(55-11) 95389-7662
Reportage Ana Azevedo ana.azevedo@mercadoeeventos.com.br Rafael Torres rafael.torres@mercadoeeventos.com.br Beatriz do Vale beatriz.vale@mercadoeeventos.com.br Manuela Miniguini manuela.miniguini@mercadoeeventos.com.br Felipe Abilio felipe.abilio@mercadoeeventos.com.br
Designer Patrick Peixoto
Social Media Matheus Bueno
Reportage SP (55-11) 97863-2020 | Reportage RJ (55-21) 99164-2940
Reader Service (55-11) 95389-7662
IT Infrastructure Management WorkNet Tecnologia fernando.carilo@worknetecnologia.com.br
WA Agency
Agência WA (https://waagenciadigital.com.br)
Sales Departament (55-11) 95389-7662
Rua 24 de Maio, 276 - 3º andar - República, São Paulo - SP, 01041-000
Commercial Representative in the United States Juliana Costa juliana.costa@mercadoeeventos.com.br+1 (850) 225-9376
Published by Editora Mercado e Eventos Ltda
The articles and opinions of third parties published in the issue do not necessarily reflect the position of the newspaper.
INDEX
GENERAL INFORMATIONS
GENERAL INFORMATION - 16
BRAZIL’S MAIN TOURISM ASSOCIATIONS - 26
COP30 - 28
INTERVIEWS
CELSO SABINO (MTUR) - 20
MARCELO FREIXO (EMBRATUR) - 22
BRUNO REIS (EMBRATUR) - 24
NORTH
AMAZONAS - 32
PARÁ - 34
MIDWEST
MATO GROSSO DO SUL - 36
BRASÍLIA - 38
MATO GROSSO - 39
NORTHEAST
MARANHÃO - 40
CEARÁ - 42
BAHIA - 44
PERNAMBUCO - 46
ALAGOAS - 48
RIO GRANDE DO NORTE - 50
SOUTHEAST
MINAS GERAIS - 52
SÃO PAULO - 54
RIO DE JANEIRO - 56
SOUTH
SANTA CATARINA - 58
RIO GRANDE DO SUL - 60
PARANÁ - 62
SPECIAL SUPPLEMENT
CEARÁ - 7
NATURE, CULTURE, AND FASCINATING LANDSCAPES.
THE CHARMS OF THE CEARÁ COASTLINE
Maybe paradise on Earth is here, on the coast of Ceará. With over 570 km of coastline, Ceará is home to some of the most beautiful beaches in Brazil, where the sun shines all year round.
Beyond its natural beauty, Ceará’s coastline is rich in culture and gastronomy. Fishing villages preserve centuries-old traditions, and the local cuisine is a spectacle in itself.
Whether you're looking to relax on isolated beaches, practice extreme sports like kitesurfing and windsurfing, or explore the local culture, Ceará’s coast is an unforgettable destination—where each beach has its own magic and invites you to create unforgettable memories.
CANOA QUEBRADA
CEARÁ: THE PARADISE FOR EXTREME SPORTS
Do you love adrenaline, adventure, and are looking for the perfect wind? Ceará is the destination. Our state has become a true paradise for extreme sports enthusiasts.
In the sea, kitesurfing and windsurfing dominate the beaches in places like Preá, Cumbuco, Aracati, and Paracuru, for example, where the winds are favorable all year round. For those who prefer the waves, the beaches of Icaraí, Titanzinho, and Taíba are landmarks for surfing.
But the adventure doesn't stop there—the mountains of Guaramiranga and Ubajara offer challenging trails, as well as options for rappelling and rock climbing in unique settings.
Whether in the water, on land, or in the air, Ceará offers intense emotions and unforgettable experiences. So, if you're seeking adventure, get ready to live epic moments in the paradise of extreme sports!
SERRA DE QUIXADÁ
Ceará is not just about beaches. Our mountain ranges are unique, full of natural charms that offer a mild climate, lush vegetation, and rich biodiversity.
Among the most well-known are the Baturité Mountain Range, the Ibiapaba Mountain Range, and the Araripe Mountain Range.
EXPLORE THE UBAJARA NATIONAL PARK!
Located in the heart of the Ibiapaba Mountain Range, here in Ceará, the Ubajara National Park is a true natural paradise.
Come, walk through fascinating trails, discover viewpoints with breathtaking views, refresh yourself in crystal-clear waterfalls, and explore the famous Ubajara Cave. To make the experience even more special, take the cable car and glide over the stunning landscape on a 550-meter journey.
Come live unforgettable moments and be enchanted by the natural beauty of this ecological sanctuary!
SERRA DE UBAJARA
DISCOVER BRAZIL
BASIC GUIDE FOR EU TOURISTS IN BRAZIL
GENERAL INFORMATION
OFFICIAL NAME: Federative Republic of Brazil
SYSTEM OF GOVERNMENT: Presidential Federative Republic
PRESIDENT: Luiz Inácio Lula da Silva
DOCUMENTATION REQUIRED
EU citizens do not need a visa for tourist stays of up to 90 days in Brazil. However, it is mandatory to present
• A passport valid for at least 6 months on the date of entry.
• A return ticket or proof of departure from the country.
LOCATION
Brazil, located in South America, has an area of 8.516 million km² and a population of approximately 214.3 million people. Its capital is Brasília, a planned city inaugurated in 1960 that symbolizes the country’s modernity and growth. Brazil is divided into five major regions (North, Northeast, Midwest, Southeast, and South), comprising 26 states and the Federal District, where the capital is located.
CLIMATE AND BEST TIME TO VISIT
Brazil is a country of continental dimensions, and the climate varies greatly between regions. Summer (December to March) is hot, but winter (June to August) can be cold, especially in the South. In the Northeast, the sun shines all year round.
CURRENCY AND COSTS
The local currency is the real (R$). It’s recommended to carry a combination of cash and credit cards. 1 euro is equivalent to R$ 6.15 on average.
MINISTER OF TOURISM: Celso Sabino
PRESIDENT OF EMBRATUR: Marcelo Freixo
OFFICIAL WEBSITES: www.brasil.gov.br and www.turismo.gov.br
HEALTH AND SAFETY
Travel insurance that includes medical assistance is always recommended.
CULTURE AND LANGUAGE
In Brazil, the official language is Brazilian Portuguese, which differs from the Portuguese spoken in Portugal, but communication will be easy.
Brazil is known for its hospitality, music, gastronomy (try feijoada and acarajé), and festivals such as Carnival.
TRANSPORTATION AND GETTING AROUND
Distances in Brazil are vast; domestic flights are the best option for long journeys.
In cities, it’s recommended to use transportation apps such as Uber or accredited taxis.
TIME ZONES CALLS
Brazil has four time zones. Brasília time (GMT -3) is considered the official time.
Brazil’s international telephone code is +55. To make calls to the country from abroad, simply dial your country’s international access code, followed by +55, the area code (DDD) of the Brazilian city, and the desired number.
Brasília
NORTH
ACRE (RIO BRANCO) | AMAPÁ (MACAPÁ) | AMAZONAS (MANAUS) | PARÁ (BELÉM)
RONDÔNIA (PORTO VELHO) | RORAIMA (BOA VISTA) | TOCANTINS (PALMAS)
NORTHEAST
MIDWEST
ALAGOAS (MACEIÓ) | BAHIA (SALVADOR) | CEARÁ (FORTALEZA) | MARANHÃO (SÃO LUÍS)
PARAÍBA (JOÃO PESSOA) | PERNAMBUCO (RECIFE) | PIAUÍ (TERESINA)
RIO GRANDE DO NORTE (NATAL) | SERGIPE (ARACAJU)
GOIÁS (GOIÂNIA) | MATO GROSSO (CUIABÁ) | MATO GROSSO DO SUL (CAMPO GRANDE)
DISTRITO FEDERAL (BRASÍLIA)
ESPÍRITO SANTO (VITÓRIA) | MINAS GERAIS (BELO HORIZONTE)
SOUTHEAST
SOUTH
RIO DE JANEIRO (RIO DE JANEIRO) | SÃO PAULO (SÃO PAULO)
PARANÁ (CURITIBA) | RIO GRANDE DO SUL (PORTO ALEGRE) | SANTA CATARINA (FLORIANÓPOLIS)
Shows, Congresses and Fairs in
IT’S THAT AND MUCH MORE.
São Paulo is a reference in holding events in convention centers and specialized spaces, such as Sala São Paulo, which has one of the best acoustics in the world. Whether in the capital or countryside, there are many options for holding events and offering the best experience. São Paulo is for all types and sizes of events. Discover the Stopover programs and take the opportunity to find out more about destinations in São Paulo.
BRAZIL ENDED 2024 ATTRACTING
US$ 360 MILLION IN FOREIGN INVESTMENT IN TOURISM-RELATED ACTIVITIES
This figure represents a 40% increase compared to 2023
Brazil’s tourism sector saw a significant increase in foreign investment in 2024, reaching US$ 360 million. This figure represents a 40% increase compared to 2023, when the country received US$ 257 million in direct investment in the sector. The data is part of a survey conducted by the Ministry of Tourism, based on information from the Central Bank (Bacen).
In 2023 and 2024, the country accumulated a total of US$ 617 million in foreign investment linked to tourism activities. This result reflects the recognition of international investors in the potential of Brazilian tourism, driven by promotional efforts and infrastructure strategies.
The Minister of Tourism, Celso Sabino, celebrated the positive figures and highlighted the importance of investments for the sector’s growth in the country. “These results demonstrate investor confidence in Brazil’s tourism potential. We are working to create a favorable environment for new businesses and strengthen infrastructure, ensuring that tourism continues to be an engine for economic development and job creation”.
The transportation segment was the best performer over the last year, receiving US$ 157 million in direct investment. Following closely behind, the culture and leisure sector attracted US$ 139 million, demonstrating the growing appreciation of cultural and entertainment attractions as key drivers of national and international tourism.
The “accommodation”, “food”, and “travel agencies, tour operators, and reservation services” segments together received US$ 64 million in 2024, reinforcing the importance of the accommodation and service infrastructure for the sector’s growth.
LAST QUARTER
The months of october, november, and december 2024 were particularly strong for Brazilian tourism, with US$ 148 million in foreign investment entering the sector. The culture and leisure segment was the highlight of this period, attracting US$ 103 million, underscoring Brazil’s strength as a destination for events, festivals, and cultural experiences.
“
We are working to create a favorable environment for new businesses and strengthen infrastructure, ensuring that tourism continues to be an engine for economic development and job creation
“
Celso Sabino, minister of Tourism
Photo: Divulgação
MTur
David Agüero
FOREIGN TOURISTS INJECTED US$ 7.3 BILLION INTO BRAZIL IN 2024
This marks a new tourism revenue record for the country
Never before had so much international tourist money flowed into Brazil as in 2024. Travelers from other countries injected a record US$ 7.3 billion into Brazilian destinations from january to december last year. This figure exceeds the 2023 total by 6%, which had been the best year for international tourism until then, with an inflow of US$ 6.9 billion.
Marcelo Freixo, president of Embratur, celebrated the result. “Our strategy for attracting international tourists is paying off. The Lula government is turning into reality all the potential Brazil has always had but has never fully realized. More tourists are arriving with higher spending profiles, which is reflected in this record result—much higher than anticipated. This is money that generates jobs in the economy of large, medium, and small cities across all regions of the country,” he said.
The president of Embratur also emphasized that positive trends should continue this year. “We’ve already started 2025 with indicators, such as the number of
tickets sold, that point to even more growth and new records,” he revealed.
2024 also had the best december in history, surpassing 2023. In the last month of the year alone, international tourists injected US$ 721 million into the country’s economy, a 17% increase over the previous month.
According to the National Tourism Plan, approved last year, Brazil’s goal is to reach US$ 8.1 billion in spending from international travelers by 2027.
By comparison, in 2014—the year of the Men’s World Cup in Brazil—foreigners spent US$ 6.8 billion in the country.
HISTORIC YEAR
The data released by the Central Bank confirms the best result in the history of international tourism in Brazil. In addition to the higher revenue, the country also saw a record number of foreign tourist arrivals in 2024, with 6,657,377 tourists landing in Brazilian destinations, a 12.6% increase compared to 2023.
“
Our
strategy
for attracting international tourists is paying off. The Lula government is turning into reality all the potential Brazil has always had but has never fully realized
“
Marcelo Freixo, president of Embratur
Photo: Eric RibeiroM&E
EMBRATUR LAUNCHES PLATFORM FOR FOREIGN TRAVEL AGENTS
The goal is to transform these professionals into “Brazil experts” through the online platform
Bruno Reis, director of International Marketing, Business and Sustainability at Embratur
In January 2025, Embratur launched a new initiative to enhance the promotion of Brazil’s attractions abroad: the Brasil Travel Specialist platform. Developed with the support of Sebrae and in partnership with Latam, this tool is aimed at travel agents and tour operators worldwide, with the mission of turning them into experts on Brazil.
This exclusive online channel will facilitate communication with travel agents internationally, in both English and Spanish. Global access is expected, with the platform set to train a large number of travel agents.
The platform will provide resources to help these professionals stay informed and present updates on Brazilian destinations and experiences to their clients. It will offer personalized training and access to exclusive materials.
According to Embratur’s Director of International Marketing, Business, and Sustainability, Bruno Reis, Brasil Travel Specialist will help drive the promotion of Brazil in key international markets. “The goal is to provide full support to foreign travel agents throughout the sales pro -
cess. By doing so, international agents will be able to recommend the ideal Brazilian destinations for each client, tailoring the best experiences to the tourist’s profile”, explained the director.
BRASIL TRAVEL SPECIALIST
Brasil Travel Specialist is an online training platform designed for travel agents and tour operators worldwide. Its purpose is to deliver essential information about Brazil, including travel logistics, key attractions, and unique experiences. The platform will also provide supplementary materials to help promote Brazil as a travel destination, such as videos, images, and presentations. Additionally, users will have access to information about the international awards and recognitions Brazil has received.
“With this initiative, Embratur is responding to the demand for closer engagement with the international B2B market, consolidating all personalized and up-to-date information about Brazil in a single platform. This will also enable connections with Brazilian trade partners and direct communication with our team to support travel sales to Brazil”, said Bruno Reis.
For more information, visit BrasilTravelSpecialist.com.
“The
goal is to provide full support to foreign travel agents throughout the sales
process. By doing so, international agents will be able to recommend the ideal Brazilian destinations for each client
Photo: Eric RibeiroM&E
BRAZIL’S MAIN TOURISM ASSOCIATIONS
ABRACORP
ABAV
Associação Brasileira de Agências de Viagem (Brazilian Association of Travel Agencies) (55-11) 3155-3077 www.abav.com.br
ABAV-SP / AVIESP
Associação Brasileira de Agências de Viagens de São Paulo (Abav-SP) / Associação das Agências de Viagens do Interior do Estado de São Paulo (Aviesp) (Brazilian Association of Travel Agencies of São Paulo (Abav-SP) / Association of Travel Agencies of the Interior of the State of São Paulo (Aviesp)) (55-11) 2626-1905 www.abavsp-aviesp.com.br
ABEOC
Associação Brasileira de Empresas de Eventos (Brazilian Association of Event Companies) (55-21) 96621-0680 www.abeoc.org.br
ABIH
Associação Brasileira da Indústria de Hotéis (Brazilian Hotel Industry Association) (55-61) 98612-6197 • (55-61) 3326-1177 www.abih.com.br
ABR - RESORTS BRASIL
Associação Brasileira de Resorts (Brazilian Resorts Association) (55-11) 95058-0313 www.resortsbrasil.com.br
Associação Brasileira de Agências de Viagens Corporativas (Brazilian Association of Corporate Travel Agencies) (55-11) 3382-1359 www.abracorp.org.br
ALAGEV
Associação Latino Americana de Gestão de Eventos e Viagens Corporativas (Latin American Association of Event Management and Corporate Travel) (55-11) 94990-0153 www.alagev.org
AVIRRP
Associação das Agências de Viagens de Ribeirão Preto e Região (Association of Travel Agencies of Ribeirão Preto and Region) (55-16) 3911-7606 / (55-16) 98152-9677 www.avirrp.com.br
BELTA
Brazilian Educational & Language Travel Association (55-11) 99323.4794 www.belta.org.br
BITO
Associação Brasileira de Turismo Receptivo Internacional (Brazilian Association of DMCs) (55-21) 2256-6897 www.bito.com.br
BRAZTOA
Associação Brasileira das Operadoras de Turismo (Brazilian Association of Tour Operators) (55-11) 3122-9595 www.braztoa.com.br
CLIA BRASIL
Associação Brasileira de Cruzeiros Marítimos (Brazilian Cruise Lines Association) (55-11) 3337-5000 www.abremar.com.br
CNC
Confederação Nacional do Comércio de Bens, Serviços e Turismo (National Confederation of Trade in Goods, Services and Tourism) (55-61) 3329-9500 / (55-21) 3804-9200 www.cnc.com.br
FBHA
Federação Brasileira de Hospedagem e Alimentação (Brazilian Federation of Accommodation and Food) (55-61) 3226-6556 www.fbha.com.br
FOHB
Fórum de Operadores Hoteleiros do Brasil (Brazilian Hotel Operators Forum) (55-11) 3884-3654 www.fohb.com.br
LGBT
Câmara de Comércio de Turismo LGBT do Brasil (Brazilian LGBT Tourism Chamber of Commerce) (55-11) 3151-2155 www.camaralgbt.com.br
UNEDESTINOS
União Nacional de CVBx e Entidades de Destinos (National Union of CVBx and Destination Entities) (55-11) 3736-0613 www.unedestinos.com.br
ALL ROADS LEAD TO BELÉM
The city is preparing to host COP30, bringing together more than 190 countries to discuss sustainability and the reduction of greenhouse gas emissions
The countdown to the 30th United Nations Climate Change Conference has begun. This annual event aims to bring together world leaders, scientists, non-governmental organizations, and civil society representatives to discuss actions to combat climate change. Belém, the capital of Pará, has been chosen to host the event, scheduled for November 10-21.
This presents a significant opportunity for Brazil to reaffirm its leadership role in climate negotiations. It will also allow the country to showcase its efforts in areas like renewable energy, biofuels, and low-carbon agriculture, as well as its historical involvement in multilateral processes, such as Eco-92 and Rio+20.
For Belém, hosting COP30 means an opportunity to increase global visibility for its history, culture, economy, and tourism. It also highlights the city’s strategic importance as one of the largest urban centers in the Amazon and a gateway to the region.
So far, Belém has received more than R$ 4.7 billion in federal government investments through the General Budget of the Union, BNDES, and Itaipu, aimed at meeting the growing demands for the event. These funds will support construction projects, improvements in transportation, accommodation, and urban infrastructure, including significant renovations of public roads, expansion, and modernization of sanitation and water supply systems.
“A high-profile event like this enhances the city’s visibility to the world, boosting tourism, which has already doubled in the first half of 2024, creating jobs, income, and transforming people’s lives,” said Valter Correia, the Extraordinary Secretary of COP30, in a statement.
HOSPITALITY SECTOR
To accommodate the 60,000 visitors expected during COP30, the state government is working in partnership
The Docks Station attracts many visitors
with federal and municipal governments, as well as the private sector, to implement solutions for increasing the number of available hotel rooms. Currently, Belém has around 18,000 hotel rooms, a number that must more than double to meet the event’s demand.
Plans include the installation of luxury hotels, such as those from the Tivoli brand, in the former Federal Revenue building, and Vila Galé, in the port area of Belém, overlooking the Guajará Bay.
Through partnerships with platforms like Booking. com and Airbnb, the Pará government plans to turn temporary accommodations into permanent options. Another strategy to expand lodging capacity involves using floating hotels as an alternative for conference participants.
Additionally, investments are being made to adapt 17 public schools into hostels, as well as developing the COP30 Village, which will later be transformed into an administrative center.
LET’S GO TO BELÉM
Belém, the capital of Pará, stands out for its history, culture, economy, and immersion in the Amazon. With a population of 1.3 million, Belém is a regional hub,
playing a significant economic role for both the state and the North Region of Brazil. It serves as a commercial and logistical center for Amazonian products, connecting them to the rest of Brazil and the world.
Located on the banks of the Amazon River, Belém is a strategic point for trading products such as açaí, guaraná, Brazil nuts, cacao, and fish, as well as local delicacies like pato no tucupi (duck in tucupi), maniçoba, and tacacá. The Ver-o-Peso market, one of the largest in Latin America with nearly 400 years of history, is a testament to the vitality of local gastronomy and the cultural importance of Belém.
The capital is also known for its rich cultural diversity, shaped by indigenous, African, Portuguese colonial, and immigrant communities. This provides an opportunity for visitors to immerse themselves in Amazonian traditions and customs. The Círio de Nazaré, Brazil’s largest religious festival, is one of the city’s most significant cultural events.
The Amazon’s lush nature is reflected in Belém’s green spaces, such as the Utinga Environmental Park, a refuge for those looking to explore the region’s fauna and flora.
In terms of infrastructure, Belém’s International Airport is a key hub for both tourism and the city’s economic development. Handling a flow of 3 million passengers per year, the airport connects Belém to national and international destinations, facilitating the arrival of tourists and investors who see the city as a gateway to the rest of the Amazon, with its vast economic and natural opportunities.
Theatro da Paz is an icon of the capital of Pará
The Ver-o-Peso Market conquers tourists with its colors and flavors
visit our stand: S5-200
AMAZONAS
A PARADISE FOR NATURE LOVERS
Barcelos is known for sport fishing and its beautiful river beaches
The Amazon has the greatest biodiversity on the planet and the largest biome in Brazil. The local culture has European, African and indigenous (native peoples) influences, which are also reflected in Amazonian folklore and traditions. Its capital, Manaus, is known for the “Meeting of the Waters” of the Negro and Solimões rivers, an intangible heritage of the city and one of the most popular sights for tourists.
Manaus also houses the Teatro Amazonas (Amazonas Theater), one of the most important theaters in Brazil and the city’s main postcard. The “art noveau” style building blends in with the other buildings around it and harks back to the Rubber Cycle, when the Amazonian capital was the economic center of the country.
You should also visit the Adolpho Lisboa Municipal Market and taste the best of Amazonian flavours. To learn more about the history of civilization, the best place is the Amazon Museum (MUSA), as well as the Seringal Museum. Your trip schedule should also include the Nossa Senhora da Conceição Metropolitan Cathedral, the Palácio Rio Negro Cultural Center and the Municipal Clock, located in the historic center.
MUST-VISIT DESTINATIONS
BARCELOS
Located 405 kilometers away from Manaus, Barcelos
is a city surrounded by water, known as the Fishing Capital of the World. The destination, which is the largest in terms of land area in the state, has the highest concentration of Tucunaré fish in the whole Amazon. A massive 12.445 kg Tucunaré was caught while sport fishing. It’s also worth mentioning that the city has imposing and large natural conservation parks, such as the Jaú National Park and the Serra do Aracá State Park. Other tourist attractions in Barcelos are the El Dorado Waterfall - considered to be the highest free-falling waterfall in Brazil, with almost 400m high, and the Guy Collet Abyss, considered to be the deepest cave in Brazil.
PARINTINS
Parintins is a city where the main attractions are the Cathedral of Nossa Senhora do Carmo, the Digital Square, the Municipal Market and the Parintins Folkloric Festival, considered a Cultural Heritage of Brazil by IPHAN. The festival is an annual popular celebration that begins on the last Friday of June and lasts until Sunday. It symbolizes an open-air dispute between two folkloric groups: Boi Garantido (red) and Boi Caprichoso (blue). During the festival, the population of Parintins almost doubles because of its thousands of tourists from Brazil and around the world who follow the songs of the oxen Garantido and Caprichoso.
Parintins is home to the world-famous Boi-Bumbá festival, a vibrant celebration of folk culture held annually in June
The Amazon Museum (MUSA) is considered the largest preserved forest fragment within an urban area in Brazil
Photo: Embratur-Sebrae
Photo: Ana AzevedoM&E
PARÁ
A DESTINATION LIKE YOU’VE NEVER SEEN
The Island of Love, in Alter do Chão, catches visitors attention with its unique landscape
Belém, the capital of Pará, has an extremely rich historical and cultural heritage, capable of taking visitors back in time through its colonial architecture. The old part of the city is home to the Ver-o-Peso Market, one of Brazil’s main popular markets and an important postcard.
The place is a central hub for gastronomy and the ideal spot to taste the very best of Pará’s cuisine, as well as being home to the largest open-air market in Latin America. Boats supply the market with fish, typical fruit, medicinal herbs, spices, religious articles and handicrafts every day. It’s an interesting place to see how the traditional way of growing and reusing food is still alive as well as trading products.
To enjoy more of the delicious gastronomy, take a trip to Estação das Docas. The tourist complex has been completely refurbished and now houses several restaurants serving traditional cuisine. As well as the restaurants, the three warehouses also hold bars and stores, and a stage where lots of cultural events, presentations and concerts takes place.
Don’t forget to visit the Theatro da Paz and Mangal das Garças.
MUST-VISIT DESTINATIONS
SALINÓPOLIS
Go beyond the capital and visit Salinópolis, the ideal
destination for those who want to enjoy freshwater beaches, especially in summer. The paradisiacal setting is a 3-hour drive from Belém. There, visit Praia do Atalaia, the main tourist attraction, which offers a paradisiacal setting unlike anything you have ever seen. Visit the Coca Cola Lake, named after the color of its water, which is reminiscent of the famous drink. Around it, white sand dunes frame the landscape. Also, visit the Farol Velho beach, Maçarico beach and Corvina beach.
ALTER DO CHÃO
A piece of paradise, Alter do Chão is located in the middle of the Amazon rainforest, making the whole experience unforgettable, from the journey to the destination and the moments spent there. The place is known as the Caribbean of the Amazon and is considered one of the ten most beautiful beaches in Brazil. The beach is bathed by the crystal-clear waters of the Tapajós River and the dark waters of the Amazon River, forming an unparalleled setting. The surrounding fishing village is very welcoming and offers a good infrastructure, with restaurants, bars, typical food shops and handicrafts. Take a canoe trip around Lago Verde, explore Praia do Cajueiro, Praia Ponta das Pedras and Praia do Cururu and create unforgettable memories.
MATO GROSSO DO SUL
A SUSTAINABLE PARADISE
The Pantanal Biopark, in Campo Grande, provides a 360-degree view of marine life
The gateway to Mato Grosso do Sul, Campo Grande is home to the largest freshwater aquarium in the world, the Pantanal Biopark, which has more than 7,000 animals of 263 species, including fish, alligators and snakes in its 19,000 square meters and 32 tanks. The focus of the tourist facility is to promote research projects and the conservation of the species while entertaining and educating visitors at the same time.
The attraction is located in the heart of the city, which is also home to the Museum of Contemporary Art (Marco), the Don Bosco Museum of Cultures and the Indian Monument. The city has many bars and restaurants that preserve the state’s culinary identity.
Go to the Municipal Market and taste the alligator pastel and the alligator dumplings. Visit Morada dos Baís, a tourist attraction with a cultural and gastronomic space. Include Orla Morena and Horto Florestal Park on your list. Learn about Indian culture at the Memorial da Cultura Indígena, a cultural center located inside the Marçal de Souza Urban Village. It’s gonna be an unparalleled experience!
MUST-VISIT DESTINATIONS
BONITO
Bonito is the jewel of Mato Grosso do Sul. The city has the Green Initiative certificate, which makes it the first
Carbon Neutral Ecotourism Destination in the world, reinforcing its vocation for activities in the midst of nature and concern for its environmental footprint. The city borders the Serra da Bodoquena mountain range, and together they offer a series of caves, caverns, lagoons, waterfalls and rivers for tourists to cool off and to venture out by abseiling, canoeing, rafting, floating, hiking and observing fauna and flora. Put the Nascente Azul (Blue Spring), the Gruta do Lago Azul (Blue Lake Grotto) and the Balneário Municipal de Bonito (Bonito Municipal Spa) on your itinerary.
CORUMBÁ
Corumbá, in Mato Grosso do Sul, is the entrance to the Pantanal, the largest floodplain in the world and home to jaguars, Tuiuiús, caimans and several other wildlife species. The scenery changes according to the course of the water, presenting different scenarios during the flood, dry and ebb seasons. At the destination, you can climb up to the statue of Cristo Rei do Pantanal, which is also a “belvedere” for the flooded surface and offers panoramic views of the city. The Pantanal History Museum is also an interesting place for those who want to learn more about the history of Corumbá and Brazil, as well as gain a greater insight into Pantanal culture.
The Blue Lake Cave, located in Bonito, Mato Grosso do Sul, is one of the biggest tourist attractions in Brazil
The Pantanal is a seasonal wetland, with distinct wet and dry seasons
DISTRITO FEDERAL
GET READY FOR A DESTINATION THAT WILL SURPRISE YOU
The Federal District is located in the Brazilian Cerrado, in a strategic region full of natural attractions. Its capital, Brasília, is also the capital of Brazil, and offers a civic and architectural center that in itself is a must-see attraction, as well as the JK Bridge.
Explore Lago Paranoá, known for being an ideal place for walks, and the Praça dos Três Poderes. Visit the JK Memorial, Itamaraty Palace, Alvorada Palace and the National Congress, all historic sites for the country, especially as it is the seat of the Federal Government.
For nature lovers, the tip is to take advantage of the Dona Sarah Kubitschek City Park, which has around 500 hectares of preserved area. Here, locals and tourists can do picnics and/or sports. You can enjoy the multi-sports
courts, have fun in the amusement park and stroll along the bike path.
The city also has a beautiful botanical garden, full of flowers, preserved areas, large trees and a zoo. Architecture fans can tour the city and visit works designed by Oscar Niemeyer. Brasília is also known for offering a range of bars and restaurants, as well as affordable stores. One of the options available for exploring the city is to take advantage of the more than 80 routes created by the Secretariat of Tourism. Through them you can explore the waterfalls, go to places that specialize in serving LGBTQIA+ people, visit iconic places to enjoy the sunset and get to know many spots eternalized by Brazilian rock bands lyrics. There’s no shortage of options!
The JK Bridge is a meeting point for locals and tourists, who seek a place to relax and enjoy the scenery
MATO GROSSO
A PARADISE FOR ECOTOURISM ENTHUSIASTS
Campo dos Parecis is surrounded by stunning natural landscapes, including rivers, waterfalls, and forests
Cuiabá is the capital of Mato Grosso. The city is much more than ‘just’ the entrance to the Pantanal and is home to attractions such as the Rio Museum and the Sesc Arsenal, which is a former War Arsenal. There are also unparalleled sights such as the Caixa D’Água Museum, the Casa do Artesão, the Palácio da Instrução and the Stone Museum.
In the streets of the capital, you can take a gastronomic tour, get to know the historic center and visit libraries and art galleries. Cuiabá is an ideal city for those who enjoy cultural activities and architecture. Do not miss out on visiting the old mansions and churches in the historic center and discovering the handicrafts that reflect the population’s identity.
Include the Chapada dos Guimarães National Park on your wishlist. The destination has more than 30,000 hectares and lots of waterfalls, viewpoints, rock formations, cave paintings and trails. The fauna and flora of the Cerrado surround it all. When you arrive in the Pantanal, jaguars, tuiuiús, toucans, caimans and many other local species will enchant you.
MUST-VISIT DESTINATIONS
CAMPO NOVO DO PARECIS
Popularly known as the “Caribbean of Mato Grosso”, Campo Novo do Parecis is 391 km away from Cuiabá
and is surrounded by forests, rivers, waterfalls and spas. It is an indigenous territory of the Haliti-Pareci ethnic group. It is important to highlight that out of the 14 villages in the area, seven work directly with tourism, allowing tourists to get to know the culture of the indigenous peoples up close. Visit Balneário Hawai, a popular camping area for canoeing. Also check out the Rio Verde and go trekking, rafting, canoeing and diving, or relax in the natural pools. Take the opportunity to visit the Salto Utiariti waterfall, with its 98 meters high. The view from the top is unforgettable!
CÁCERES
The municipality of Cáceres, which borders Bolivia, is one of the most important Brazilian Pantanal cities. The destination is ideal for those looking for ecotourism and those who enjoy sport fishing. Cáceres hosts the International Sport Fishing Festival, which attracts around 150,000 people each year. It is also possible to explore the region on horseback, kayaking along the river, enjoying the waterfalls and diving in the Miraculous Water Lagoon, which is 200 meters deep and considered one of the best diving spots in Mato Grosso. To learn about the history of the destination, stop by the Cáceres Historical Museum and be even more enchanted by it.
MARANHÃO
A PERFECT BALANCE BETWEEN CULTURE AND NATURE
The Lençóis Maranhenses are simply stunning
Home to one of the largest São João festivals in the world and great cultural events, São Luís do Maranhão is one of the capitals with the most personality in Brazil. The destination is a mix of history, art, culture, architecture, beautiful landscapes and remarkable flavors. Largely influenced by Europe, especially Portugal, São Luís is a city surrounded by old mansions, often decorated with tiles, which make the landscape even more beautiful.
In terms of music and culture, the city is extremely influenced by Jamaica, being considered the Brazilian Jamaica and having reggae as one of its main rhythms. In terms of artistic and cultural manifestations, Maranhão is a very rich state and its capital concentrates and translates this in the best possible way. São Luís is home to the ‘Biggest São João in the World’, one of the main events on the country’s cultural calendar. The festival, which begins in June and continues until July, celebrates the religious festivities of São João and also the history of the Boi Bumbá, a popular Brazilian folklore.
In terms of gastronomy, the city stands out for its distinctive flavors and very regional typical dishes, such as the famous cuxá rice, with vatapá and vinagreira, giant prawns, beiju, among other dishes that prove that Mara-
nhão is one of the main gastronomic destinations in Brazil.
MUST-VISITDESTINATIONS
LENÇÓIS MARANHENSES
Without a doubt one of Brazil’s most emblematic settings and one of the most desired destinations for travelers from all over the world, the Lençóis Maranhenses, located in the municipality of Barreirinhas, are marked by a combination of white sand dunes and freshwater lagoons that form a unique setting in the world. It’s a mixture of desert landscape and cinematic scenery. It’s impossible not to be moved by this intertidal paradise, whether you’re watching a sunset there or taking a 4x4 to explore the immensity of the destination.
CHAPADA DAS MESAS
The Chapada das Mesas National Park is one of Brazil’s main ecotourism destinations and a must for nature lovers. The Cerrado region is rich in animal and plant species and there are caves, mountains, rock formations and countless breathtaking waterfalls. The most famous waterfalls are Cachoeira de São Romão and Cachoeiras do Prata. Trekking is also popular here.
The Historic Center of São Luís should not be left out of your itinerary
It’s impossible not to be enchanted by the beauty of Chapada das Mesas
CEARÁ
A HAVEN OF SPECTACULAR LANDSCAPES
Immerse yourself in a world of art, science, and culture, all in one incredible location!
Fortaleza, the capital of Ceará, is known for its beaches with clear waters, palm trees and dunes, as well as its traditional culture and great gastronomy. The city’s folklore traditions are strong and can be seen in dance performances at the José de Alencar Theater. Forró is one of the most popular styles in the region.
However, the great attraction of the destination are its beaches and their structure. At Praia do Futuro, one of Fortaleza’s most famous, the rough sea – ideal for kitesurfing – combined with the beach clubs, tents and kiosks is perfect for tasting a good crab and enjoying the beach with comfort. Praia de Iracema brings together several attractions in one place, such as the Ponte dos Ingleses, the Espigão and the Iracema Statue, a must-see on any traveler’s itinerary.
The Avenida Beira Mar promenade is also a special spot, much used for sports and physical activities such as walking, running, cycling and rollerblading. It is also a way of getting to know the beaches of Iracema, Meireles and Mucuripe, as the avenue stretches along all these beaches.
The central market is a must-see, with over 600 stores selling art, food and drink. The place has been in opera -
tion for over two centuries and brings together the best of Ceará’s culture, history and gastronomy.
MUST-VISIT DESTINATIONS JERICOACOARA
Located about 300 km from Fortaleza, Jericoacoara (or Jeri) is one of Brazil’s most beloved destinations. With calm beaches, dunes, lagoons and a fishing village vibe, Jeri has some of the most beautiful scenery in the country. The destination’s postcard is undoubtedly the Pedra Furada, an attraction that yields beautiful photographs and a breathtaking sunset, which takes place “inside” the stone.
CANOA QUEBRADA
A famous scenery in Ceará, Canoa Quebrada is a beach located on the east coast of the state, surrounded by cliffs that provide a cinematic view. It is in Canoa Quebrada that you will find the symbols of the Moon and Star carved into the cliffs, a famous photo spot and the postcard of the destination. Buggy rides around Canoa Quebrada are an excellent way to get to know the region’s beaches and dunes.
for its
and
are as breathtaking as they say
Photo: Jade QueirozMTur
White sand, turquoise waters, and towering dunes, Jericoacoara’s beaches
Known
vibrant nightlife
bohemian spirit, Canoa Quebrada is a place to let loose
BAHIA
THE LAND OF AXÉ AWAITS YOU
If you’re coming to Brazil in search of a destination that combines sun & sea, culture, history, religiosity, great food and lots of Axé, your place is Salvador! The setting for Michael Jackson’s iconic music video, “They Don’t Care About Us” (1995), the capital of Bahia is a place of happiness and happy people. In 2023, the city is competing in the “desirable city” category, of the Reader Travel Awards 2023, promoted by the renowned British magazine Wanderlust. In Brazil, only Salvador and Rio de Janeiro made it to the list.
Climb the Lacerda Elevator, visit the Senhor do Bonfim Basilica, stroll through Pelourinho and indulge in a traditional Acarajé made by the Bahian women, enjoy the beach at Farol da Barra, or party in Ondina. Whatever you choose to do in Salvador, great fun is guaranteed. Especially if you choose to visit the destination on the most popular date of the year: Carnival. Considered the biggest and most famous Carnival on the planet, Salvador doesn’t disappoint when it comes to revelry. Whether you’re in the ‘Pipoca’ or in a VIP cabin, all that matters is getting down to the dance and jump around following the ‘trios elétricos’ to the sound of the country’s biggest singers.
MUST-VISIT DESTINATIONS PORTO SEGURO
Possibly one of the most established destinations in the country, Porto Seguro is a jewel in Bahia. The main attraction is its more than 90 kilometers of tropical beaches and its trendy vibe. It’s no wonder that it wins the hearts of not only Brazilians, but foreigners from all over the world. It couldn’t be any different, since the discovery of Brazil took place in these lands. It was there that the Portuguese first set foot in Brazil and were immediately enchanted. Can you blame them? Who wouldn’t be enchanted by Porto Seguro’s beauty, culture, history and good energy?
CARAÍVA
Good energy and tranquility. If I could sum up Caraíva in a few words, those would be it. Another district of Porto Seguro, Caraíva is the most hyped nowadays and this is justified by the fact that the destination has wild, rootsy beaches, a combination of river and sea, nights with delicious breezes lulled by the region’s charming bars, delicious restaurants and charming hotels/guesthouses. Caraíva is all this and much more. It’s hard to explain. It’s a destination that needs to be experienced.
Farol da Barra is one of Salvador’s main tourist attractions, with a cultural and historical atmosphere
PERNAMBUCO
IT’S IMPOSSIBLE
NOT TO FALL IN LOVE WITH THIS STATE
One of Brazil’s main capitals, Recife is certainly an unmissable destination for those who look for a complete experience and a taste of Brazil. The city offers a lot of history, culture, gastronomy, art, leisure, business, as well as being bathed by beautiful beaches and the strength of the Carnival festivities. Beaches, rivers, green areas and historic buildings blend in one of the most diverse destinations in the country.
The beaches most sought after by tourists in the region are Boa Viagem and Pina, which have shores with lots of coconut palms, as well as warm, green waters. If your thing is to get to know the local history and culture, or even to enjoy a Northeastern night out, Recife Antigo is your destination. The center has churches, colonial houses and museums that preserve the state’s rich history. Rua do Bom Jesus, for example, is home to Brazil’s first synagogue and the Frevo Museum, as well as the Bonecos de Olinda Museum and several charming bars. The street itself is a great attraction.
While in Recife, don’t miss out on the rich local gastronomy, which is filled with seafood, jerked beef, green beans, ‘bolo de rolo’, curd cheese, among other typical dishes and ingredients that prove the uniqueness of Pernambuco’s flavor. If possible, plan to visit the Carnival in Recife, which is a must.
MUST-VISIT DESTINATIONS FERNANDO DE NORONHA
Fernando de Noronha is one of the most desired places by tourists. The “tourist paradise” is an example of environmental preservation and has a rich diversity of fauna and flora, making it an excellent destination for ecotourism. The Baía dos Porcos is considered the most charming beach on the island and has been elected the most beautiful beach in the world several times. About 100 meters long, it has crystal clear waters, abundant marine life and offers a panoramic view of Sancho - another renowned beach, with Dois Irmãos hill in the background.
PORTO DE GALINHAS
Porto de Galinhas, located in the municipality of Ipojuca, 70 kilometers away from Recife, is a “fishing village” that has become an excellent tourist product, where the beautiful natural pools meet an infrastructure of bars, restaurants, hotels and charming inns. When there are low tides, rafts transport tourists from Vila beach to the natural pools, located 200 meters from the shore, in a five-minute journey where, upon arrival, you can dive and observe the rich marine life, full of colorful fish, either with the naked eye or with a mask, snorkel and feed kit to attract the fish.
Boa Viagem Beach, in the capital Recife, offers a stunning landscape
One of the most exciting activities in Fernando de Noronha is the Hawaiian Canoe tour
The natural pools of Porto de Galinhas impress tourists from all over the world
A STATE THAT OFFERS EVERYTHING A TRAVELER COULD ASK FOR ALAGOAS
A paradise for those who want to enjoy sun & sea, Maceió is considered the “Brazilian Caribbean”
Maceió, the capital of Alagoas, is a true paradise for sun and beach lovers. The city is protected by a reef and its coastline has countless white sand beaches and clear waters, making it the Brazilian ‘Caribbean’. In fact, it’s no exaggeration to say that the destination has many similarities with Caribbean beaches.
Pajuçara beach is home to natural pools, an excellent option for snorkeling with fish and relaxing in the sun. Ponta Verde beach, surrounded by palm trees and kiosks, is perfect for sports. The most popular, however, is the famous Praia do Gunga, which stands out for its colorful cliffs and the meeting of the river and the sea, providing a real spectacle.
Maceió’s gastronomy is focused on seafood, especially prawns, but it also has tapioca, couscous, jerky and root vegetables such as cassava, yams and sweet potatoes on its menu. The capital is ‘deliciously’ charming and guarantees its visitors a complete experience. If you’re looking for a place to relax with your feet in the sand, enjoy good food and explore the culture of the Northeast, Maceió is for you.
MUST-VISIT DESTINATIONS MARAGOGI
Considered one of the best destinations in the Northeast, Maragogi is a natural gem. A city of exuberant beauty that is part of the so-called Coral Coast, Maragogi is home to the most beautiful beaches, with clear sand, warm, transparent waters, coconut palms and many natural pools formed by coral reefs. It is possible to visit the region’s beaches on a buggy tour and explore every surreal corner of Maragogi.
JARAPATINGA
A paradise destination, the town of Jarapatinga may not be as popular as the two towns above, but it is an excellent option for relaxing and enjoying all the best the coast has to offer. In addition, the place has a big advantage: it’s less crowded and more cost-effective. The natural pools of Japaratinga, together with the beaches of Bitingui and Pontal, offer scenery made up of classic white sands, transparent, calm waters and a great connection with nature.
Shallow, warm, emerald-green waters are some of Maragogi’s main characteristics
The city offers beach options for all profiles
RIO GRANDE DO NORTE
A DESTINATION WHERE THE SUN SHINES ALL YEAR ROUND
Renowned both for its Parque das Dunas - the largest original Atlantic Forest reserve located within an urban park in Brazil - and for its beautiful beaches, the capital of Rio Grande do Norte, Natal, is an all year destination.
As well as having one of the best infrastructures in the Northeast, the city also boasts beautiful beaches, countless tourist attractions, culture and plenty of gastronomy - especially seafood dishes, especially shrimp, one of Natal’s greatest strengths. No wonder those born in Natal are called potiguar, which means “shrimp eater” in Tupi language. Natal is also known as the City of the Sun, because the equator line crosses it.
Natal’s most famous beach is Ponta Negra, considered the city’s postcard. It’s where you’ll find good infrastructure, a chain of hotels, restaurants and nightlife, as well as unforgettable landscapes, such as the famous Morro do Careca, a dune over 100 meters high that makes the beach even more beautiful.
Located on the banks of the Potengi River, another place worth visiting is the Forte dos Reis Magos, a military building constructed in 1949 to protect the Portuguese who were in conflict with the French and the indigenous peoples.
MUST-VISIT DESTINATIONS PIPA
The Pipa region, located in the municipality of Tibau do Sul, is one of Brazil’s most stunning sun & beach destinations. With a rustic vibe and a mystical touch, the region is well structured for tourism, but preserves its natural resources and still manages to maintain a more “paradisiacal” status. Among the region’s most beautiful beaches are Praia do Amor, Praia do Madeiro and Chapadão - which offers a breathtaking panoramic view of the entire Tibau do Sul coastline. The area is also ideal for fans of sports such as kitesurfing, windsurfing and quad biking.
SÃO MIGUEL DO GOSTOSO
Growing in popularity in the last few years because of its private Réveillons parties, São Miguel do Gostoso is more than just excitement and I can assure you that it is worth a visit all year round. Beaches with crystal-clear waters, surrounded by coconut palms, fine white sands, sun and heat, good food and good music, all creating a fantastic atmosphere in a stunning setting. You can’t help but fall in love with Gostoso. Tourinhos beach is the most popular in the region, but all the beaches have an enchanting fishing village vibe.
Ponta Negra Beach with Morro do Careca in the background, the destination’s iconic postcard
Water sports are practiced at the beautiful Pipa Beach
São Miguel do Gostoso has been attracting many tourists with its breathtaking landscapes
MINAS GERAIS
A DIVE INTO BRAZILIAN HISTORY
Tiradentes is one of the most visited historic cities in Minas Gerais
Belo Horizonte is home to the largest cultural complex in Brazil, with 32 museums, cultural and art venues. In the capital, there are endless options for those who enjoy nature, cultural and historical heritage. The city offers great walks through cultural spaces, which sometimes can be done on foot. There are museums, cinemas, parks, theaters, mountains and viewpoints to explore during the day. At night, the world’s bar capital is always full of beautiful and cheerful people.
Beagá, as it is also known, has a number of attractions in its urban landscape, most notably the architectural complex of Pampulha and Praça da Liberdade. In Pampulha, one of its main attractions is the Church of São Francisco de Assis, the city’s postcard and one of the main works of renowned architect Oscar Niemeyer.
Another tip for an outdoor stroll is the Pampulha Ecological Park. There are around 300,000 m² of greenery, as well as an artificial water mirror and a museum paying homage to the 100 years of Japanese immigration to Brazil.
MUST-VISIT DESTINATIONS
OURO PRETO
A Unesco World Heritage Site since 1980, Ouro Preto today houses the largest architectural ensemble of the Brazilian Baroque. The church of São Francisco de Assis stands out as the most famous and one of the most magnificent examples of Minas Gerais Baroque. Part of the Gold Tourist Circuit, the city preserves sculptures by Aleijadinho, paintings by Mestre Athayde, as well as museums and archaeological sites.
TIRADENTES
In the past, the quiet town of Tiradentes had its colonial streets filled with people. Today, it is the 18th-century churches that share the spotlight with the preserved houses made up of sobrados that are home to restaurants, inns, antique and crafts stores. The scenery, which has served as a location for movies and TV series, has an imposing frame - the Serra de São José, with mountains typical of Minas Gerais.
The Church of Nossa Senhora do Carmo attracts visitors in Ouro Preto
Praça da Liberdade, in Belo Horizonte, the capital of Minas Gerais
SÃO
PAULO
A STATE FOR THOSE WHO LOVE CULTURE AND GASTRONOMY
The Pinacoteca of São Paulo is a visual arts museum dedicated to Brazilian production from the 19th century to the present, always engaging in dialogue with several world cultures
The capital of São Paulo, São Paulo city is a major entertainment center and the richest city in South America. São Paulo is for everyone! It’s for those who love nature, those who love gastronomy and those who love culture.
The destination is home to a wealth of architecture, including the Martinelli and Copan buildings, the colonial-style church of Pátio do Colégio, the Portuguese Language Museum and the São Paulo Art Museum (Masp).
You can’t miss Ibirapuera Park, the Municipal Theater, Sé Cathedral, Beco do Batman and Vila Madalena, the Pinacoteca de São Paulo, the Banco do Brasil Cultural Center, the Municipal Market and, of course, Rua 25 de Março, a perfect spot for tourists arriving in the capital and wants to shop affordable clothing and other stuff.
In the capital of São Paulo it’s easy to find things to do, from gastronomic experiences to the many options for enjoying the nightlife. Avenida Paulista is one of São Paulo’s postcards and offers many activities, especially on Sundays, when it closes for people to spend the day walking or cycling, enjoying musical and circus performances on the avenue or visiting the Masp and the Sesc Paulista viewpoint.
MUST-VISIT DESTINATIONS CAMPOS DO JORDÃO
Campos do Jordão is the best place to enjoy the winter, when the city organizes the Winter Festival, which attracts thousands of tourists every year. Its European-inspired architecture, with triangular roofs, is reminiscent of “Brazilian Switzerland”. Among other attractions, Parque da Terra is a mixture of gardens, seasonal agricultural crops and forest. There is space for contemplation, trails and a garden full of curiosities.
ILHABELA
Ilhabela, a destination that has reached the top of the national tourism rankings, is a chapter apart, with 60 beaches and 400 waterfalls that cut through the vegetation formed by the great variety of trees and plants in the Ilhabela State Park. For diving enthusiasts, Ilhabela is considered a true paradise. There are many shipwrecks in the region, making the marine landscape special. For those who like extreme sports, the tip is to take a jeep ride to Castelhanos beach. The trail is 22 km long, leaving sea level and reaching an altitude of over 800 meters, with great challenges for jeepers.
Gastronomy is one of the highlights of Campos do Jordão
Ilhabela is one of the most popular destinations on the coast of São Paulo
RIO DE JANEIRO
A STATE THAT EMBRACES THE WORLD WITH OPEN ARMS
Arraial do Cabo boasts paradisiacal beaches
Rio de Janeiro is a large Brazilian city by the sea, famous for the beaches of Copacabana and Ipanema, the statue of Christ the Redeemer at the top of Corcovado and Sugarloaf Mountain, a granite peak with cable cars to its top. In addition to the classic and best-known tourist attractions, visitors can enjoy partying in the Lapa district, taking beautiful photos in the Santa Teresa district or even enjoying the beaches of the cities surrounding the capital.
The capital is the face and spirit of Rio de Janeiro. With renowned beaches such as Copacabana, Ipanema and Barra da Tijuca, there is no shortage of sun and sea destinations in the region. For surfers, the tip is Arpoador beach, which has a large rock with the same name as the beach, from where you can see the sun setting between Morro Dois Irmãos.
For those who like sports, Maracanã, one of Brazil’s best-known soccer stadiums, and Porto Maravilha are must-sees. Porto Maravilha, after its revitalization, now houses spaces such as the Museum of Tomorrow and AquaRio.
MUST-VISIT DESTINATIONS
ARRAIAL DO CABO
Arraial do Cabo has a reputation as the “Brazilian Caribbean”, which is emblazoned on the city’s official welcome sign. With easy access, sunny days and paradisiacal beaches, the destination located in the Região dos Lagos, also known as the Costa do Sol, is one of the best for those who want to relax with their feet in the sand. It is also a great spot to take a short tour and get to know, for example, Pontal do Atalaia and Gruta Azul, and, of course, the beautiful beaches of Farol, Forno, Praia Grande and Prainha.
PETRÓPOLIS
Petrópolis, founded by Emperor Dom Pedro II, enchants with a combination of historical heritage and ecotourism. Highlights include the Imperial Museum, the São Pedro de Alcântara Cathedral, the Crystal Palace, the Quitandinha Palace and the Santos Dumont House. Nearby, in the district of Itaipava, there is a sophisticated gastronomic route, which also leads to the Barão de Itaipava Castle and the Bohemia and Itaipava breweries.
The Museum of Tomorrow attracts many visitors with its excellent exhibitions
Petrópolis, in the Serra Fluminense, enchants with its natural beauty and cultural attractions
SANTA CATARINA
A PLACE THAT STANDS OUT FOR ITS BREATHTAKING BEAUTY
One of the major gateways for tourists to Brazil, the island of Florianópolis is located in the center of the Santa Catarina coastline, dividing the south and north coasts of the state. Popularly known as Floripa or Ilha da Magia, the capital mixes beautiful scenery with lively nightlife and plenty of attractions for everyone.
Floripa is known for its many beaches, from the trendiest to the most private. For those who would rather enjoy paradisiacal beaches, we recommend Praia da Lagoinha do Leste or Praia de Galheta. Those who want to practice extreme sports such as surfing, windsurfing and kitesurfing have the option of Praia Mole and Praia Joaquina.
The breathtaking view from Joaquina Beach reveals why it is a favorite among tourists and locals. The area is surrounded by dunes, perfect for watching the sunset. The beach, which has complete infrastructure, is also known worldwide for being home to numerous surfing competitions.
It’s also worth checking out the Central Market, the Florianópolis Metropolitan Cathedral, the Hercílio Luz Bridge, Campeche, Praça XV, the Metropolitan Cathedral and the Santa Catarina Historical Museum - Cruz e Sousa Palace.
MUST-VISIT DESTINATIONS BALNEÁRIO CAMBORIÚ
The city is known as Brazil’s Dubai because of its skyscrapers by the sea. The trendy balneário has beaches and a wide range of bars, restaurants and nightclubs. The destination’s main tourist attractions are the cable cars and the Unipraias Park, where you can find viewpoints and other activities such as the ZipRider zipline, the YooHoo sled and the enchanted forest. The city also has the largest aquarium in the south of the country, the Oceanic Aquarium, as well as a huge Ferris wheel by the sea.
BOMBINHAS
This is the smallest municipality in Santa Catarina, but during the high season (from November to April) it receives around 2 million tourists. Located in the Costa Verde & Mar Tourist Region, it has options for adventure tourism, with the Jumpline Tirolesa, ecoturism, with the Mirante Eco 360º, as well as entertainment, culture and gastronomy. The city is also home to 39 beaches, including some certified with the Blue Flag label, such as Quatro Ilhas, Mariscal and Conceição.
Praia Mole is one of the most popular beaches in Santa Catarina
Bombinhas attracts many visitors every year
Oysters are very traditional in Santa Catarina cuisine
RIO GRANDE DO SUL
A DESTINATION THAT CAN’T BE MISSED
Porto Alegre is a capital that combines nature with modernity
Porto Alegre, the capital of Rio Grande do Sul, is one of the most important cities in the country, full of culture, rich architecture, top gastronomy, intense nightlife and a contrast between the natural beauty of its balneary and the grand buildings of the cosmopolitan capital. Affectionately nicknamed POA, the city has one of the most beautiful streets in the world, Rua Gonçalo de Carvalho, located in the Independência district. For those looking for outdoor walks and contact with nature, the Guaíba River, Marinha Brasil and Moinhos de Vento parks can be perfect options. For those who prefer to learn more about local history, the Historic Center of Porto Alegre and its buildings date back to the neoclassical period of the destination, with old and well-preserved architecture. The Public Market, which has been in existence for over 146 years, brings together all the traditions of Rio Grande do Sul.
We can’t get enough of the cuisine as well. Barbecue on the spit or on the parrilla, tasty roasted galetos, lots of beer and chimarrão are part of the gaucho’s daily life and please even the most select palates.
MUST-VISIT DESTINATIONS
GRAMADO
Gramado is known as the “City of Cinema” because it hosts the Gramado Film Festival every year. The classic architecture leads tourists to believe that they are actually on the European continent and no longer in Brazil. The destination has one of the best gastronomies in the country and a huge range of themed attractions to please the whole family. At Christmas and in the winter season, the city also hosts seasonal events that attract thousands of people to the destination.
BENTO GONÇALVES
This place has won tourists’ heart. With its Italian influence, the “Capital of the Grape” is one of the main enotourism destinations in Brazil. You’ll find several wineries offering tasting tours of various types of wine. There is also the option of enjoying the city in a different way, taking a ride through time on the Maria Fumaça train, which leaves from the town and explores the natural landscapes of the Serra Gaúcha.
Photo: DivulgaçãoSetur-PR
Gramado, in the Serra Gaúcha, attracts visitors year-round
Winery tours in Bento Gonçalves include different types of wine tastings
Photo: Renato SoaresMTur
Photo: EmbraturSebrae
PARANÁ
A COSMOPOLITAN, VIBRANT AND GREEN STATE
Voted as Brazil’s ecological capital and known as one of the most futuristic cities in the country, Curitiba is an urban breath of fresh air. Organized, cosmopolitan, vibrant and green. There’s no shortage of things to do in the destination, which is why it’s so difficult to define the main local postcard.
Among the highlights are the famous Botanical Garden, with its almost 250,000 m² greenhouse inspired by London’s Crystal Palace, home to different species of Brazilian flora. The Oscar Niemeyer Museum, also known as the Museum of the Eye - designed by the famous Brazilian architect and the Opera Arte, also known as the Wire Opera - due to its metal tube structure and transparent roof, are both famous spot.
In addition, Curitiba’s historic center is full of worthwhile sights, such as Largo da Ordem and its traditional sunday fair and the Municipal Market.
However, for those looking for a refuge in the city, the 26 parks scattered around the capital are the best options. With 55 square meters of planted area per inhabitant, Curitiba is not called a green city for no reason. The most attractive parks are Parque Tingui, Bosque Alemão, Parque Tanguá and Memorial Ucraniano.
MUST-VISIT DESTINATIONS
FOZ DO IGUAÇU
Foz do Iguaçu is home to one of the Seven Wonders of the World and a World Natural Heritage Site: the Iguaçu Falls. The imposing waterfalls are a spectacle in themselves, but the complex also has trails and walkways, boat trips and helicopter rides. The Three Borders Landmark Tourist Complex - where Brazil, Paraguay and Argentina meet - is another must-see attraction on your visit to Foz. The attraction’s infrastructure is complete, with stores, a restaurant, musical and dance performances, a light show and much more.
ILHA DO MEL
Ilha do Mel attracts many tourists because of its beautiful beaches, nature trails and rustic atmosphere. Nevertheless, as well as the natural attractions, there are also historical and architectural attractions, such as the Lighthouse and the old Nossa Senhora dos Prazeres Fortress, with cannons dating back to colonial Brazil. On the island, considered the best beach destination in Paraná, you can only get around on foot or by boat.
The lush landscape of Ilha do Mel
Photo: Courtesy of Setur-PR
Urban Resort An facing the sea
A complete structure with exclusive attractions to make your stay an unforgettable experience
The perfect retreat in
/ BRAZIL
Located in front of the sea, in a peaceful area at Recreio dos Bandeirantes Beach, the hotel impresses with its architecture and excellence in services.
DISCOVER THE EXCLUSIVE FLAVO
Leading the way to Brazil
The greatest connection between Europe and Brazil, with direct flights from Portugal to 13 destinations.
