ATM Dailies – Day1 by Naveed Aziz

THE OFFICIAL SHOW DAILY 6 – 9 May 2013

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Contents 06

04 Welcome MARK WALSH 06 EXHIBITOR NEWS 27 SEMINAR PROGRAMME 30 Special report CELEBRATING 20 YEARS OF ARABIAN TRAVEL MARKET

INSIGHT INTO THE FUTURE OF AIR TRAVEL

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20 YEARS AND STILL GROWING... Marking a landmark achievement, Arabian Travel Market celebrates its 20th anniversary in 2013 with a host of events and activities designed to highlight the growth of the show and the travel and tourism industry over the past two decades. Topping the bill is a special opening address that will present Dubai and the UAE’s key accomplishments over the past 20 years in terms of developing its travel, tourism, aviation and hospitality infrastructure. The seminar, entitled ‘20 Years: Now, Then and Tomorrow’ is taking place today from 13.00 to 14.30 in the Seminar Theatre – Hall 1 and will be led by keynote speaker HH Sheikh Ahmed bin Saeed Al Maktoum, President, CEO

and Chairman, Department of Civil Aviation, The Emirates Group and Dubai World. He will be joined by a panel of high-profile industry professionals (turn to page 27 for the full line-up) who will share their visions for how travel and tourism will evolve over the next 20 years, with a key focus on aviation. Mark Walsh, Portfolio Director, Reed Travel Exhibitions, who is speaking on the panel said: “Over the past two decades Arabian Travel Market has grown significantly, in tandem with regional tourism. Looking back it seems incredible that an event that started with just 2,000 square metres in 1994 has grown to over 22,000 and now

32 Interview DWTC'S SENIOR VICE PRESIDENT – VENUES AHMED ALKHAJA 36 Focus INVESTIGATING THE RISE OF MEDICAL TOURISM

welcomes more than 20,000 attendees. Considering the current positive growth estimates for the Middle East travel and tourism sector, the future for Arabian Travel Market and Middle East tourism is assured.” Also for this special occasion, a commemorative book has been published along the same theme as the opening address, with exclusive contributions from 18 influential thought leaders. The limited edition publication will be distributed to VIPs at Arabian Travel Market and selected recipients across the Gulf states. On the show floor, there is a 20th anniversary-themed Internet café designed to take visitors on a trip down memory lane. As well as showcasing photographs from the archives, the café will play host to a timeline of achievements and an interactive pinboard where visitors can post their handwritten notes depicting their favourite show memories. Turn to our feature on page 30 to find out more about the anniversary celebrations.

Rashid Alawadi

Lamia Al Ansi

SHINING A LIGHT ON TALENT Nurturing upcoming talent is a key focus of Arabian Travel Market and, to mark the show’s 20th anniversary this year, five rising stars from the travel, hotel and hospitality sector are being given the chance to discuss their career ambitions and predictions for the future of the industry. The participants include Rashid Alawadi, Manager Retail, Dnata; Madiya bin Hadi, Operations Manager, Arabian Adventures;

Lamia Al Ansi, Contracts Manager, Omran; Christophe Mousset, Hotel Manager, Jumeirah Zabeel Saray and Elie Milky, Director of Business Development, Middle East and North Africa (MENA). All the stars were nominated by their bosses who, in turn, are featuring as thought leaders in Reed Travel Exhibition’s limited edition 20th anniversary publication. Continued on page 4

Today's highlights 13.00–14.00

Travel and technology: the latest trends

13.00 –14.30

'20 Years: Now, then and tomorrow': opening address

14.15–15.15

Is social media a friend or foe?

14.45–16.15

Emirates and Qantas: the big conversation

40 DESTINATION PROFILES 46 EXHIBITOR EXPECTATIONS

1 Monday 6 May

HH Sheikh Ahmed bin Saeed Al Maktoum

15.00 –16.00

Developing the emirates outside Dubai and Abu Dhabi

Arabian Travel Market (ATM) UAE 2450 info@ajmantourism.ae

‫ﻣﻦ ﻗﻠﺐ ﻋﺠﻤﺎن‬ From the Heart of Ajman

NEWS | WELCOME

WELCOME TO ARABIAN TRAVEL MARKET 2013 we first opened our doors to the region’s hospitality and tourism community in 1994, when we occupied just two halls with 2,000 square metres of exhibition space with 300 exhibitors. This year, we celebrate not only 20 years of industry achievement, but

The past 20 years have seen the global hospitality and tourism industry experience exponential growth with a front row seat on the global economic roller coaster that has led to consequences and opportunities linked to significant technological, social, cultural and political change. Arabian Travel Market has been an integral part of those changes and experiences over the past two decades, since

house event that continues to reflect the importance of the travel industry. As always, new destinations, tourism boards and travel companies looking to grow their business, are headed to Dubai. Major exhibitors participating at this year’s event for the first

This year, we celebrate not only 20 years of industry achievement, but the participation of more than 2,500 exhibitors spread across eight halls and covering over 22,000 square metres the participation of more than 2,500 exhibitors spread across eight halls and covering over 22,000 square metres. By its very definition, our industry is all about people, communication and experiences and this annual gathering of global hospitality and tourism professionals is a power-

time include Brand USA, Expo 2020 – Dubai, Libya, Turismo de Portugal and Vietnam. The future outlook is a healthy one with an active hotel development pipeline, continued infrastructure investment and plans for new world-class attractions. We are also continually looking at ways to keep the show concept fresh.

6 ways to stay connected Make the most of your Arabian Travel Market experience by connecting with us. Here's how: 1. Follow us on Twitter @ATMDubai 2. Like us on Facebook / 3. Join our group on Linkedin /4. View our image gallery / 5. Watch us on YouTube / 6. Read our blog You can find quick links to all the above online at www.arabiantravelmarket.com

SHINING A LIGHT ON TALENT Continued from page 1

Elie Milky

Omran’s Lamia Al Ansi said: “As a region that is considered relatively young, it is amazing how much we have been able to accomplish across the GCC, transforming from nomadic communities to modern cities. Some believe

that all this has been built on oil revenue, but it is the hard work of the people and a vision to succeed, coupled with the region’s deeply rooted heritage.” She continued: “Being part of the generation shaping the region is truly inspiring. I see myself in the future playing a strategic role, introducing innovations and challenging bureaucracy. I will be challenging myself, but it is exactly what keeps me motivated.” For Arabian Adventures’ Madiya bin Hadi, finding strategies to encourage more Emiratis to work in the sector is an issue she feels strongly

about. “There are more young Emiratis becoming interested in taking up a career in this industry. They want to be a source of information about their culture and heritage, but there are challenges,” she said. “This industry demands a lot of time, takes people away from family, involves long hours and travelling. More could be done through schools to educate on the possibilities of a career in the industry.” Rising Stars seminar is taking place on Thursday 9 May from 12.15 – 13.15 in the Seminar Theatre – Hall 1 and will be moderated by Phil Blizzard, Broadcaster, at ameinfo.com.

For 2013, we are introducing our dedicated Digital and Technology Day, focusing on online travel developments and showcasing headline speakers from across the industry. We are also thrilled to welcome the United Nations World Tourism Organisation (UNWTO) Ministerial Forum to Arabian Travel Market for the second year running. Your continued support and the ongoing commitment of hospitality and tourism professionals from across the industry spectrum are the cornerstone of our operation and on behalf of the Reed Travel Exhibitions team, it only remains for me to extend our thanks and invite you as Arabian Travel Market stakeholders, to join with us and celebrate 20 years of discovery and adventure, challenges and rewards. Have a great show. Mark Walsh, Portfolio Director Reed Travel Exhibitions

TAP THE SHOW APP TODAY Technology is a key focus of this year’s Arabian Travel Market, so make sure you are plugged into all the latest news and updates by downloading the official show App. Compatible with iPhone, Blackberry and Android devices, the free-todownload App provides easy access to essential information to help users get the most out of the show. Among the key features is a map with a built-in directional tool to aid navigating around the event. Social media streams provide instant updates on the latest show news in real time and official press releases and photos while the full exhibitor list is just a click away. Visitors can also use the App to tailor-make schedules and highlight any pre-arranged meetings or seminars on the agenda. Download the show App now at the App store – simply search for ‘Arabian Travel Market’. Alternatively, you can use the QR code printed below.

The Arabian Travel Market show dailies are published on behalf of: ®

Gateway House 28 The Quadrant, Richmond, Surrey TW9 1DN, United Kingdom Tel: +44 (0) 20 8271 2158, Email: arabian.helpline@reedexpo.co.uk Web: www.arabiantravelmarket.com Arabian Travel Market is owned and protected by Elsevier Properties SA and used under licence. Reed Travel Exhibitions/Reed Exhibitions is a registered trade mark of Reed Elsevier Group PLC.

Published by: Nicholas Publishing International PO Box 500573, Office 704, Executive Heights, Dubai Tel: +971 4 4243640, Fax: +971 4 4327505 Email: enquiries@npimedia.com Web: www.npimedia.com © Copyright This show daily is published under licence by Reed Exhibitions Limited. The copyright in the design and content of the show daily is owned by Reed Exhibitions Limited or its licensors. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form, by any means – electronic, photocopying or otherwise – without the prior permission of Reed Exhibitions Limited.

SHOW DAILY TEAM: EDITORIAL Group Editor Faye Rowe faye.rowe@npimedia.com Production Editor Debra Freeman-Thorpe Editor Kirsty Tuxford Contributors Rachel Ingram Sarah McCay STUDIO Senior Art Director Andrea Tempesta Senior Designers Prachi Bhaumik, Kelly Massie Designer Hiral Kapadia Photographer Adham Sneeh Production Co-ordinator Naveed Aziz ADVERTISING Advertisement Manager Irene Fernandez irene.fernandez@npimedia.com International Sales Manager Rose D'Souza rose.dsouza@npimedia.com Sales Co-ordinator Carol Milan PUBLISHING Publisher Rob Nicholas rob.nicholas@npimedia.com

Visit NPI at stand UAE3155

DISCOVER IT NOW

VISIT US AT STAND UAE 2210

ACTIVITIES, EVENTS, DINING, ACCOMMODATION AND MUCH MORE...

DAILY PRIZES TO BE WON!

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ATTRACTIONS 1

FERRARI WORLD ABU DHABI

YAS WATERWORLD

YAS LINKS GOLF COURSE

YAS PLAZA HOTELS

YAS BEACH

du FORUM

YAS VICEROY HOTEL

YAS MARINA

YAS MARINA CIRCUIT

9 7

11 12

10 du ARENA

11 YAS CENTRAL

12 YAS KARTZONE

13 YAS DRAG RACING ACADEMY 14 YAS MALL *

15 IKEA 16 ACE 17 SEAWINGS

* UNDER CONSTRUCTION

TRANSPORT STOPS YAS EXPRESS BUS STOPS

HOTELS 18 YAS VICEROY HOTEL

20 RADISSON BLU HOTEL

22 STAYBRIDGE SUITES YAS ISLAND

19 PARK INN BY RADISSON

21 CROWNE PLAZA YAS ISLAND

23 CENTRO YAS ISLAND

FERRARI WORLD ABU DHABI EXPERIENCE UNIQUE THRILLS AT THE LARGEST INDOOR THEME PARK. Featuring high adrenaline rides, fun learning attractions suitable for all ages and authentic dining experiences, Ferrari World Abu Dhabi is the premier family theme park for you and your family.

24 YAS ISLAND ROTANA

AVAILABLE TO ALL GUESTS, YAS EXPRESS PROVIDES COMPLIMENTARY PICK UP AND DROP OFF TO DISCOVER YAS ISLAND’S ATTRACTIONS: YAS VICEROY HOTEL, YAS PLAZA HOTELS, YAS CENTRAL, FERRARI WORLD ABU DHABI AND YAS WATERWORLD. OPERATING DAILY FROM 9AM TO 9PM.

YAS MARINA CIRCUIT

YAS LINKS

du FORUM

WHETHER YOU ARE A DRIVER OR A SPECTATOR, A VISIT GUARANTEES AN UNFORGETTABLE RACING EXPERIENCE.

CHALLENGE YOUR GOLF SKILLS ON THIS STUNNING 18 HOLES CHAMPIONSHIP COURSE.

An indoor entertainment venue hosting performances from some of the world’s hottest music legends. Watch your favourite artists perform live!

Boasting the longest straight of any current F1™ circuit, Yas Marina Circuit is home to the Yas Racing School, Yas Kartzone and the Yas Motor Racing Club. Enjoy the multitude of driving experiences designed for the entire family.

Voted as the 24th top Golf Course in the world, outside of the US. Yas Links will test professionals, enthral amateurs and is waiting to be discovered by you!

du ARENA A vibrant outdoor entertainment venue, home to the most celebrated live performers.

YAS WATERWORLD

YAS MARINA

YAS VICEROY HOTEL

YAS PLAZA

THE UAE’S FIRST MEGA WATERPARK. LIVE THE ULTIMATE WATER ADVENTURE.

WITH 175 BERTHS AND AN ASSORTMENT OF RESTAURANTS, THERE’S SOMETHING FOR EVERYONE AT YAS MARINA.

INSPIRATIONAL DESIGN AND EXCEPTIONAL 5 STAR HOSPITALITY.

A SELECTION OF HOTELS FOR LEISURE AND BUSINESS.

Explore themed zones based on the legend of the lost pearl and the adventures of Dana whilst enjoying a thrilling range of 43 rides, slides and attractions for all ages.

FOR MORE INFORMATION VISIT YASISLAND.AE

Bring your boat, drop your anchor and dine at one of the fabulous restaurants overlooking the water. Whether you are relaxing on your yacht overlooking the race circuit or strolling along the marina exploring the attractions ashore, Yas Marina offers you an experience to remember.

LIKE US ON FACEBOOK FACEBOOK.COM/YASISLAND

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abu Dhabi’s mega showing With 46 stakeholders representing over 80 products, including 38 new-to-market attractions and facilities being showcased on the stand, Abu Dhabi’s tourism industry is out in force at Arabian Travel Market. The UAE capital is looking to strengthen its ties with the travel trade in the GCC, considering just over one million Gulf nationals visited the emirate in 2012, accounting for just over two million guest nights. In addition, in the first two months of this year 156,747 GCC nationals stayed in Abu Dhabi’s accommodation delivering 363,185 guest nights. “We are seeing upward momentum in the average length of stay of the GCC guest which has risen from 2.16 nights last year to its current 2.45 nights and we believe, with our expanding product portfolio, we can build both the number of arrivals and the length of stay – at least that is our aim,” said Mubarak Al Nuaimi, Director Promotions & Overseas Offices, TCA Abu Dhabi. Abu Dhabi will also be highlighting the latest developments in its tourism infrastructure, including Yas Beach and Yas Waterworld on Yas Island. “The Yas proposition is now more rounded than ever with an iconic hotel and a range of other accommodation options whose guests now all have

complimentary access to Yas Beach and the Yas Express roundisland shuttle service. These, combined with Ferrari World Abu Dhabi, Yas Links golf course and Yas Waterworld make for a compelling destination,” said Al Nuaimi. Hotels on the island say the developments have opened the destination up to the leisure market and they are responding accordingly. “We are offering a variety of packages to the Gulf market from short breaks to longer stays for singles, couples and families,” explained Sayed Tayoun, Area Director of Sales & Marketing at InterContinental Hotels Group. “We have packages for golf lovers at Yas Links. For more adventurous speed lovers we offer packages with the karting and driving experiences at the Yas Marina

Circuit – not to forget the fastest roller coaster at Ferrari World Abu Dhabi and the largest water park in the region, Yas Waterworld. Guests can enjoy access to these world-class attractions and the option to stay at either Crowne Plaza or Staybridge Suites, the only upscale serviced apartment on the island.” New additions to the Abu Dhabi stand this year include The St. Regis Abu Dhabi, which is due to open its doors later this year and the five-star Rosewood Abu Dhabi. Abu Dhabi’s Arabian Travel Market line-up also includes destination management company Kurban Tours and Al Ain Zoo, which received 971,338 visitors in 2012 and is now looking to surpass the one million visitor mark.

SWISS opens its digital briefcase Swiss International Air Lines (SWISS) customers can now download their boarding passes from the airline’s website direct to their iPhones and store it in the Passbook App for easy reference. The new option means customers can enjoy all the benefits of the App, known as the ‘digital briefcase‘, when travelling with SWISS. Perks include the boarding pass appearing automatically on the smartphone on arrival at the airport, a paperless check-in process and notifications about boarding times or changes to flight details and more. Online check-in is becoming increasingly popular among SWISS’ customers. The airline’s range of digital options extends from the classic web check-in to automatic check-in and now the mobile boarding pass option. Visit stand EU7420

Find the falcon to win prizes All Arabian Travel Market attendees are in with a chance of winning great prizes by taking part in two online games. Featuring Shaheen, the Travel Agent Mascot, the games include a car parking challenge sponsored by Emirates. The user with the highest score will win a economy flight to Venice. The second is a penalty shoot-out game sponsored by the UK Pavilion and the winner will receive a gift hamper from Fortnum & Mason. Both games can be accessed via the Arabian Travel Market Facebook page at www.facebook.com/ arabiantravelmarket. The deadline for entries is 22.00 on Tuesday May 7. Also, look out for Shaheen on the show floor. The mascot will be encouraging travel

agents to take part in the TTN Passport Competition, which drives interaction by inviting travel agents to fill their special issue ‘passports’ with stamps from exhibitors. All completed passports will be entered into a prize draw to win fabulous prizes, so make sure you pick yours up at Registration. All the winners will be announced onsite at a prize-giving session on Thursday at 14.45 in the Google Technology Theatre.

Katara's major milestones Esztergom

Yas Waterworld

Visit stand UAE2210

46 percent

of international tourist arrivals to the GCC received in Saudi Arabia Source: GCC Hospitality Report, Alpen Capital, October 2012

LUXURY APARTMENT LIVING The Grand Millennium Dubai is unveiling its refurbished apartment tower at Arabian Travel Market. According to General Manager Peter Mansourian, the facility combines the flexibility of apartment living with the amenities of the adjacent five-star hotel, offering great value for visitors and residents alike. “Both business and leisure travellers are increasingly expecting more from their accommodation and the full refurbishment of our apartments will give us a competitive advantage in the market,” he said. Options for those checking in include 81 one-bedroom,

37 two-bedroom and 20 studio apartments. The Grand Millenium Dubai will be revealing a brand new restaurant with Arabic flavours.

Peter Mansourian

Outside catering services for corporate and private functions are also being expanded. “With more hotels opening in Dubai, we ensure that we constantly strive to deliver best practice, which is reflected in every aspect of our operation,” said Mansourian. Located just off the Sheikh Zayed Road, the Grand Millennium Dubai is close to Mall of the Emirates and Ibn Battuta Mall, as well as within easy reach of the city’s prime business and leisure attractions, including the beach and various golf courses.

Visit stand HC5550

Since its rebrand at last year’s Arabian Travel Market, Katara Hospitality has reached major milestones in its goal to own 30 properties by 2016. Among the achievements is the recent acquisition of Somerset West Bay Doha, the first operational property out of three assets to be acquired under an agreement with Barwa Real Estate signed in May last year. The deal represents Katara’s first venture into the serviced residences market as well as its first partnership with Singaporebased Ascott Limited. Katara has also signed partnership agreements with the governments of The Republic of The Gambia and the Republic of the Maldives to develop first-class properties in prime locations. Hamad Abdulla Al-Mulla, Chief Executive Officer of Katara Hospitality, said: “When investing in emerging markets, we believe that our effort, coupled with the

right vision, can aid in developing future ultra-luxury destinations." Other projects currently in development include work on new and refurbished hotels in France, Switzerland and Italy, with new properties adding 500 keys by the end of 2013. In Paris on Rue de Fabourg St Honoré, the Buddha Bar Hotel, which has been created within the shell of an 18th century building, is due a soft opening in early summer. The end of the year will also see the opening of the luxurious Peninsula Paris. Over in Italy, the Excelsior Hotel Gallia Milan, the youngest hotel in Katara’s growing international investments portfolio, is also set to open its doors by the end of 2013. Back on home ground, the Iconic Towers in Lusail City, Qatar, is on track to open in 2016.

Overall, Katara Hospitality’s portfolio of operational properties has grown to 13 hotels, partnering with 11 international hotel management companies. “Today, Katara Hospitality is a company worth more than US$50 billion, with more than 6,000 rooms operating or under development across 11 international markets,” said Al-Mulla. “We are proud of the heritage of our company and being the pioneers of hospitality in Qatar. Now we are taking that pioneering spirit and applying it to iconic hotels around the world and striving to create peerless hospitality environments.” Katara plans to have another 30 properties in place by 2030. The Katara stand at Arabian Travel Market will feature daily events designed to illustrate the group’s international presence.

Visit stand HC5850

JW MARRIOT T® MARQUIS DUBAI

Taking Luxury to new heights. Now open, this landmark hotel is set to become one of the region’s most desirable destinations, offering luxurious leisure facilities for the most discerning of travellers. Elevated above Dubai’s skyline, on Sheikh Zayed Road, the world’s tallest hotel is spread across two iconic towers, featuring an enticing array of 9 restaurants, 5 bars and lounges and the sublime Saray Spa and Health Club. Sheikh Zayed Road, Business Bay PO Box 121000 Dubai, United Arab Emirates T +971 4 414 0000 F +971 4 414 0001 jwmarriottmarquisdubai.com jwmarquis.dubai@marriott.com

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Qatar TOURISM gathers pace

Abdullah Bader

With an impressive US$65 billion invested in infrastructure ahead of the 2022 FIFA World Cup, Qatar is one of the fastestgrowing tourism destinations in the Gulf with annual arrivals expected to reach 3.7 million visitors by 2022. “Winning the bid for the 2022 FIFA World Cup has opened people’s eyes to the destination and we are launching new strategies to facilitate the growing number of visitors we are receiving,“ said Abdullah Bader, Director of Tourism, Qatar Tourism Authority (QTA). “The latest packages we have developed in partnership with Qatar Airways invite tourists to come and stay for 48- or 72-hour blocks of time, take in a sporting event and then go on to see

some key attractions, including those which best showcase the country’s rich heritage, such as Souq Waqif.“ While the country’s leisure proposition is gaining strength thanks to its links to sport, a key driver to overall visitor numbers is business tourism, with new business hotels and simplified government procedures in place to entice this segment. Already, the country has made great strides with over 60 international events taking place each year. Leading the way is the Qatar National Convention Centre (QNCC), which hosted the United Nations Climate Change Conference in 2012 attracting 17,000 visitors. “During the United Nations conference, Qatar enjoyed almost full occupancy,“ said Bader. “It also taught us a lot about sustainability and what we can do to be more eco-friendly. The country is definitely moving in the right direction.“ The Doha Convention Centre, opening in 2014, is set to provide an additional 45,000 square metres of floor space for high-profile international and regional events and exhibitions.

Over 85,000 new hotel rooms are in the pipeline with a second Four Seasons hotel currently under development and budget brands also making an appearance with the Premier Inn chain debuting on the city outskirts later this year. The opening of Hamad International Airport (HIA) is “pivotal“ in Qatar’s growth plan, said Bader. Once open, it will facilitate around 222 passenger flights a week with 10 foreign airlines operating out of Concourse B. HIA will also be home to Qatar Airways while another 19 airlines are expected to move from the existing Doha International Airport to HIA by the end of 2013. Souk Waqif

Visit stand ME4210

Etihad’s reasons to celebrate Celebrating its 10th anniversary this year, Etihad Airways has recorded its strongest-ever passenger and cargo results for a first quarter in 2013. The Abu Dhabi-based airline posted passenger revenues of US$900 million, an increase of 19 percent on 2012. Cargo revenues hit US$193 million, a 17 percent increase on 2012. Passenger numbers in Q1 2013 grew by 18 percent, rising from 2.3 million to a record 2.8 million. The average seat factor was 80.5 percent, four percentage points higher than the previous year despite a 12 percent increase in capacity. The seat factor is above IATA’s current global average of 77.1 percent. Etihad Cargo also had its strongest first quarter, with tonnage up 20 percent from 85,152 to 101,776 tonnes. “Our Q1 2013 results have again outstripped global trends, with our strongest-ever first quarter results for passenger revenue,“ said James Hogan, President and Chief Executive Officer of Etihad Airways. “This performance demonstrates that Etihad Airways’ strategy of organic growth, wide-ranging partnerships and strategic equity investments is delivering for us and our partners.“

Revenue from codeshare and equity partners jumped by 24 percent from US$136 million to US$182 million in the first three months of the year and represented 20 percent of total revenue in the quarter. Among the key achievements during Q1 2013 include the ’Big Switch’ to the new SabreSonic passenger sales software, website and check-in system. Passengers have also seen the launch of daily flights to Washington DC, which began on March 31, 2013, as well as the

In addition, Qatar Airways is launching six new routes in H1 2013, growing its current network to 123 key destinations. “Saudi Arabia is our largest source market followed by Europe and Germany in particular,“ said Bader. “Our peak visitor season used to be during the winter months, but we are noticing a shift in dynamic as more people are now coming during the summer too. “We have been working hard to show that Qatar is a yearround destination with plenty to do in an air-conditioned environment when the weather is at its hottest,“ he added.

opening of the new premium lounge at Dulles International Airport and the announcement of daily flights to Amsterdam starting from May 15, 2013. In addition, Etihad Airways has opened an US$8 million first class and business class lounge in Paris, as well as launching its critically acclaimed multi-million dollar television commercial campaign entitled ’The World Is Our Home, You Are Our Guest’ and graduating more than 200 staff through its Emiratisation programme.

Visit stand UAE2110

Russel Sharpe

In response to the growing need for additional rooms in the three-star category in the GCC region, Citymax Hotels is focused on the growth of its mid-market portfolio of hotels in the UAE. The company, which is the hospitality arm of Landmark Group, has increased the size of its stand at this year’s Arabian Travel Market to 80 square metres and will be highlighting its upcoming properties in Fujairah and Ras Al Khaimah, as well as new projects in Abu Dhabi, Dubai, Doha and Saudi Arabia. These will be developed through a mixture of acquisitions, leases and management models. With an ambitious target to introduce more than 5,000 rooms in the shortto-medium term, strategic

Promoting a VIP lifestyle 1Box Office Services group is highlighting its customised concierge service for business professionals at this year’s Arabian Travel Market. The 1Platform Concierge Service offers its customers support on everything from making travel arrangements and restaurant bookings to business consulting services and more. It is also able to supply tickets for premium VIP seating at high profile events around the world. The company positions itself as a private members club where corporations and individuals have access to bespoke lifestyle management services provided by experienced 1Platinum Concierge staff. Visit Stand UAE2100

Viennese waltz

Etihad Airways unveils its premium lounge in Washington DC

Citymax seeks new alliances

Vienna Tourist Board (VTB) is aiming to make a host of new connections at Arabian Travel Market. Spokesman Sonja Kisser said: “We are attending the event to establish contacts for Vienna’s hotels, restaurants and cultural events. We will be showcasing the best of the beautiful city, including all the latest news.“ Stand sharers comprise hotels, travel agencies and destination management companies, including Grand Hotel Wien & The Ring, The Levante Hotels & Residences and many more. Visit stand EU8120

alliances are integral to the company’s expansion plans. “Citymax Hotels has led the development of familyorientated three-star hotels in the region, differentiating itself from international budget brands with comprehensive dining options offered in each property,“ said Russel Sharpe, COO. “We are uniquely positioned as a home-grown brand to compete and succeed in the mid-market segment. In addition, all Citymax Hotels are conveniently located in prime business and shopping districts in Al Barsha, Bur Dubai and Sharjah, offering a total of over 1,200 rooms. “Currently, 50 percent of our business originates from Eastern Europe and South Asia, which we expect to continue,“ explained Sharpe. “Interest and willingness to invest in the hospitality trade is on the rise again, especially in Dubai and the GCC region. Mid-market affordable hotels are growing in importance and popularity. “As the destination develops from a luxury focus towards a more balanced accommodation mix, Citymax Hotels is witnessing a steady growth with consistently high room occupancy rates,“ added Sharpe.

Visit stand HC5620 Ajman skyline

Ajman targets CIS Northern emirate Ajman is promoting its tourism potential with the hope of gaining interest from investors at Arabian Travel Market. Led by the Ajman Tourism Development Department (ATDD), the government delegation visiting the show for the second time, is marketing the destination’s unique tourism proposition with a comprehensive campaign. “Within this context, the Commonwealth of Independent States (CIS) market is high on Ajman’s agenda,“ said Faisal

Ahmed Al-Nuaimi, General Manager of Ajman Tourism Development Department (ATDD). Comprising ATDD members and representatives from the emirate’s business sector, the delegation is made up of individuals from Ajman Chamber of Commerce and Industry, Ajman Land and Property Department and the emirate’s main business centre Makateb, as well as key hotel operators. “As an effective team, we will work on highlighting the shining face of Ajman and the emirate’s expectations,“ said Al-Nuaimi.

Visit stand UAE2450

Y o u ’ l l f i n d a w a Y. Meydan Beach. The exclusive beach experience you ’ll do anything to be a part of.

CHill dinE RElaX discover Mediterranean tranquility in the heart of dubai. Meydan Beach welcomes day guests and members to relax by its deep blue infinity pools, take time out for spa pampering, indulge in italian dining by Giannino or chill out with Café del Mar ’s resident dJs through sunset and into the night. find out more at Meydan’s stand uaE 3210 in Hall 3, or come and visit us in person. Call us on + 971 44 333 777 or visit www.meydanbeach.com Meydan Beach, The walk, JBR, dubai.

B E l o n G.

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PHOTOGRAPHY: VISIT BRITAIN

The Shard, London

UK SHOWS ITS COLOURS The UK Pavilion has 32 prestigious partners sharing its stand at this year’s Arabian Travel Market, including Virgin Atlantic and Fortnum & Mason. The aim is to promote variety, including London and its famous attractions, Scotland and its rich history, as well as regions that may not yet be well-known in the Middle East and North Africa. “The UK Pavilion is unique in that it is entirely unsupported by our national tourism body,“

John Calthorpe

said John Calthorpe, Managing Director of PT-UK Marketing and the organiser and co-host of the UK Pavilion. “The fact that our stand features tourism companies with specific qualities that are demanded by the Arab traveller alongside ancillary tourism services such as retail, medical, sporting estates and Halal food suppliers makes for a much more holistic approach to tourism and participating companies are excited by the success that will surely follow.“ The UK Pavilion is bigger and more diverse this year and stand sharers come from a wide range of fields within tourism and hospitality. Scotland is making a particular effort to engage with the Middle East market. “Scotland’s for Me is a new collaboration to promote Scotland effectively to the

Middle East market,“ explained Calthorpe. “It comprises experienced marketing with established tour operating and hi-tech systems. It is an exciting new venture and should greatly increase Scotland’s visibility in this market. “Also this year, we are very happy to introduce the retail sector to the stand, including Fortnum & Mason and Jill Sinclair from Sinclair Global, who heads up a great team representing several major retailers. Another great first is Virgin Atlantic joining us, providing buyers with even more options,“ he added. In terms of goals for Arabian Travel Market, the UK Pavilion is looking to engage with a broad spectrum of the GCC travel trade with individual stand sharers looking to establish local partnerships.

Visit stand EU8150

New era for JA RESORTS & HOTELS Enchanted Island Resort

Formerly known as Jebel Ali International Hotels and rebranded to JA Resorts & Hotels this year, this exhibitor has several exciting revelations to accompany its strong new image at Arabian Travel

the top recommendations by The Shangri-La Hotel, Tokyo concierge team are: Marunouchi, The Imperial Palace and Ginza area; Tokyo Sky Tree and Asakusa area; Omotesando, Harajuku and Shibuya area; and the Tokyo Bay area. Other benefits of the package, valid until June 30, include breakfast at Piacere or The Lobby Lounge, a complimentary upgrade to the next room category, late check-out until 15.00, broadband Internet connection and access to the health club and swimming pool. The 200-room Shangri-La Hotel,

Tokyo, opened in 2009 as Shangri-La Hotels and Resorts’ first property in Japan. The hotel occupies the top 11 floors of the 37-floor, mixed-use Marunouchi

2012. “Arabian Travel Market is a premium attraction for the diversified and booming tourism industry in the Middle East,“ said David Thomson, Chief Operating Officer for JA Resorts & Hotels. “It will certainly be productive for JA Resorts & Hotels to showcase our exclusive properties, services and facilities to primary buyers and sellers of the hospitality world.“

Visit stand HC5410

Qatar Airways goes mobile

Qatar Airways’ App in action

Providing customers around the world with a quick and easy way to book flights and check the latest travel information, Qatar Airways’ brand new mobile App and website is sure to be a hit with the digital generation. Users can book flights, check their flight status and follow travel alerts while on the go. In addition, members of the airline’s Privilege Card frequent flyer programme can fast-track their bookings by logging in with their membership number.

Entering japan in style New flight connections from the UAE to Japan are furthering opportunities to leverage business from the region, according to the Shangri-La Hotel, Tokyo. Following the launch of new Emirates flights to Haneda Airport, the hotel is tempting travellers to the destination with the ’Explore Tokyo in Style’ accommodation package, which includes a chauffeured private limousine tour of the city. The two-hour complimentary sightseeing service, available to guests staying a minimum of two nights, allows travellers to pick from a number of routes. Among

Market, including an extensive refurbishment and details of new properties in its portfolio. Following more than 30 years experience managing four- and five-star hotels, the group is enhancing its tourism offering by branching out overseas with Enchanted Island Resort, the group’s first international property, which will open in the Seychelles later this year. The five-star boutique island resort will feature eight one-bedroom villas with private pools and two Enchanted Signature Villas, each with two bedrooms and designed to reflect the island’s traditional CreoleSeychellois architecture. The group is keen to interact at Arabian Travel Market this year after being absent in

Trust Tower main building with direct access to Tokyo Station, which serves as the terminus of the Shinkansen bullet train network.

Shangri-La Hotel, Tokyo Bell staff

Visit stand HC5820

Customers can download the App at www.qatarairways. com/global/en/mobileservicesmobile. Simply follow the links to the iPhone, BlackBerry or Android smartphone App store.

The mobile website can be accessed by logging on to www.qatarairways.com directly from any smartphone or tablet. Qatar Airways’ Chief Executive Officer Akbar Al Baker said: “We are continually looking for ways to bring new and exciting services to our customers. Mobility and access to important travel and flight information when and where they want it is high on our customers’ list of requirements, so we have now given them a new service that meets that demand. "As our customers’ needs evolve, so will the services and products that we offer.“

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abu dhabi gets THE ROYAL TREATMENT Ahead of its opening in autumn, the team behind the new Royal Rose hotel in Abu Dhabi is attending Arabian Travel Market in order to raise awareness of the new property among leading industry figures. The Royal Rose, part of the City Seasons Group of Hotels, is located within walking distance of the emirate’s main business district and features 355 rooms and suites inspired by 17th century France. Facilities for business tourism include a state-of-the-art boardroom and two ballrooms

that cater for up to 400 guests. “Our vision is to emerge as a world-class provider of international hospitality standards, offering a consistent level of comfort to both corporate and leisure travellers,“ said Sheikh Ahmed Musallem bin Ham, Vice President and Founder, City Seasons Group of Hotels. The upcoming property further builds on the hotel group’s existing portfolio of luxury hotels in Abu Dhabi, Dubai, Al Ain and Muscat.

Visit stand HC5510

The Meydan Hotel raises the bar for service, style and sheer indulgence and a visit to this iconic Dubai landmark will leave you breathless. Luxurious accommodation, several sensational restaurants and plenty of horse racing action make The Meydan Hotel the perfect weekend getaway.

A decision so difficult, trying both is the only option.

Situated in the heart of the Dubai desert, nestled between majestic dunes and clear blue skies, lies an exclusive traditional resort. Renowned for its traditional Arabic hospitality and unique setting, Bab Al Shams Desert Resort and Spa is the ultimate luxury getaway.

For more information call +971 4 381 3231 or email info@meydanhotels.com www.meydanhotels.com

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Munich takes off for VIPs Munich Airport is raising awareness of its VIP Wing, launched last June, that allows arriving, departing or connecting passengers to enjoy an exclusive service in a lounge setting. Sharing the Munich Tourist Office stand at Arabian Travel Market, the airport will showcase the comfort and convenience of the new VIP Wing, which is located at the southern end of Terminal 1. Covering a total area of 1,700 square metres, it is furnished with an elegant combination of international flair and tasteful Bavarian touches. Boasting an exclusive roadside entrance for passengers arriving at the terminal by car, the VIP Wing features spacious lounges and four suites for separate use. For business travellers there are meeting and working rooms equipped with conference facilities.

Other features include a central buffet area and bar, a prayer room and a smoking suite with a selection of cigars and cigarettes. In addition, iPads, Wi-Fi, quiet zones, shower suites and a range of international newspapers and magazines are available. Travellers can also visit the beverage garden – the world’s first in a VIP lounge – while

Boardroom, The Ritz-Carlton Abu Dhabi, Grand Canal

they wait for their flights in the open air after security screening. A VIP assistant will take care of everything from check-in to baggage handling and VAT refunds. With comfort and convenience in mind, all VIP guests are chauffeured to or from their aircraft with luxury limousines or VIP buses. Munich Airport VIP Wing

Visit stand EU7350

The Ritz-Carlton’s double celebrations Marking its 15th anniversary in the UAE and with two new developments in the emirates to talk about, The Ritz-Carlton Hotel Company is anticipating a successful stint at Arabian Travel Market with a stand that’s double the size of its 2012 space. “We have clearly defined the luxury positioning of The Ritz-Carlton, as well as our understanding of the competition and have differentiated our resort in terms of product, price and service,“ said Pascal Duchauffour, Area Vice President, EMEA, The Ritz-Carlton Hotel Company LLC. “This is a special time for me and all at The RitzCarlton. The opening of The Ritz Carlton Abu Dhabi, Grand Canal and the rebirth of the ’new’ Ritz-Carlton, Dubai marks our 15th anniversary in the UAE.“ “The GCC countries are certainly flourishing and we can see a bright future for the luxury segment, both in terms of business and leisure travel in the country. “Outbound travel numbers are also increasing significantly year on year and our hotels around the world are enjoying an increased volume of Emirati visitors in all locations,“ he added. The Ritz-Carlton Hotel Company currently has nine hotels in the Middle East and

another four under construction. The Ritz Carlton Abu Dhabi, Grand Canal which opened at the end of 2012, has 447 guest rooms and suites, as well as 85 private villas. With landscaped gardens, a private beach and views over the Grand Canal, the location is a top selling point for the property. “We are delighted to open our first hotel in the UAE capital of Abu Dhabi, a city where we have waited until finding absolutely the right location,“ said Herve Humler, President and COO of The Ritz-Carlton Hotel Company LLC. “Warm Arabian hospitality combined with legendary Ritz-Carlton service will create many unique, once-in-alifetime experiences for visitors

from around the world.“ In neighbouring Dubai, The Ritz-Carlton, Dubai, has unveiled a new wing named ’Shorooq’ after the Arabic term for ’sunrise’. Key features include 148 new guest rooms and suites, including two Royal Suites, a Club Lounge, various dining venues, spa facilities and indoor and outdoor events spaces. “We have increased our presence at Arabian Travel Market this year for a number of reasons,“ said Duchauffour. “Our primary motive is not only to promote our expanding portfolio, but also to roll out a number of brand initiatives, including a spotlight on our growth in the digital and social space.“

Deluxe guest room with a canal view, The Ritz-Carlton Abu Dhabi, Grand Canal

Visit stand HC5240

US$7.5 billion

predicted value of the UAE hospitality market by 2016, up from US$4.5 billion in 2011 Source: Alpen Capital’s October 2012 GCC Hospitality Industry Report

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Musical marketing for USA The diversity of tourism experiences available across the US is being promoted through music by Brand USA, which is back at Arabian Travel Market after a six-year break, bringing cool new destinations along for the ride. The travel and tourism marketing company began

its first global campaign last April, designed to showcase the US in a fresh and unexpected light and the strategy has seen impressive results so far. “Our goal is nothing short of rekindling the world’s love affair with the US – the place, the spirit and the dream,“ said

Rosanne Cash plays promotional song for the USA

Visit stand AM7140

Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travellers to experience the limitless possibilities the US has to offer. So we asked ourselves, ’how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language – music.“ The heart of the campaign is a song composed especially by Rosanne Cash, daughter of American music legend Johnny Cash and Grammy award-winning singer/songwriter. Her song, has become synonymous with the promotion. The strategy also included television advertising, as well as digital, billboard and print advertisements and a robust online presence and social media strategy to reach potential visitors. The website DiscoverAmerica. com was launched alongside the campaign

to serve as an information portal for trip planning. “Other countries around the world have prioritised tourism efforts for years, yet in the 236 years since the United States of America was founded, this country has never had a nationally co-ordinated effort dedicated to inviting travellers to come visit us,“ said Stephen J Cloobeck, Chairman of Brand USA’s Board of Directors. The first wave of advertising targeted the UK, Japan and Canada, with a US$12.3 million spend for the first three months. A second wave then targeted Brazil and South Korea. Brand USA hopes to utilise its presence at Arabian Travel Market to encourage visitors to the US and grow America’s share of the global travel market. Figures from the US Travel Association state that the average overseas visitor to the US spends US$4,000 per trip and 35 incremental overseas visitors help create one new US job.

Sabre teams up with Aegean Airlines

Aegean Airlines

Sabre, operator of the world’s largest travel marketplace, has extended its relationship with Aegean Airlines so the carrier can sell pre-paid baggage through Sabre-connected travel agencies. Agents will be able to view the discounted option at both the shopping and pricing stage of a fare search. The two companies already have a multiyear distribution agreement in place that gives agents access to the airline’s fares, schedules and inventory. The agreement provides Aegean Airlines access to more than 370,000 Sabre travel agency users around the world.

Dimitris Gerogiannis, Managing Director of Aegean Airlines, said: “It is important that modern airlines maximise revenues from the sale of ancillary services. “Sabre’s global reach allows us to do so by putting our fares and the pre-paid baggage option on agency desktops around the world.” Sabre provides both the airline and the agency with an easy and efficient way to manage the sale and purchase of new airline ancillary products, while also providing travellers with complete transparency as they can see the total cost of the fare and extras.

Visit stand TT6250

PUB NEW_Mise en page 1 08/04/2013 11:08 Page 1

Monaco Government Tourist Bureau Dubaï Office (+971) 44.278.110 www.visitmonaco.com

Monte-Carlo Visit us on our stand Eu7330

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Fairmont highlights Makkah Fairmont Raffles Hotels International (FRHI) Makkah, operator of Saudi Arabia’s five-star Makkah Clock Royal Tower, A Fairmont Hotel; Raffles Makkah Palace; and Swissôtel Makkah, is participating at Arabian Travel Market for the third consecutive year.

“With all three of our Makkah properties now fully operational, following the opening of Swissôtel Makkah last Ramadan, we have great expectations from the market and from our presence at Arabian Travel Market. We look forward to capping off

Hotel room, Makkah Clock Royal Tower, A Fairmont Hotel

Visit stand HC5520

another prolific business year for all three of our holy city properties,“ said Khaled Yamak, Group Director of Communications & Business Development, FRHI Makkah. “Hajj and Umrah tourism receipts were up by 10 percent last year compared to 2011 figures, reaching US$16.5 billion. With the Saudi government also investing heavily in infrastructure projects, our strategy has focused on driving additional business by presenting a cohesive identity for three very unique, yet complementary Makkah properties,“ he added. The 1,487-room Swissôtel Makkah, which is currently the largest hotel in the Middle East in terms of the number of rooms, is experiencing average occupancy levels of 80 percent

to date, which is exceeding initial forecasts. GCC travellers remain the number one source market for all three properties in 2012 and so far during 2013, with Turkey, Egypt, Morocco, Tunisia, Indonesia and Malaysia forming the main feeder markets last year. “We are incredibly proactive as an operator and understand that our guests are not only looking for high-quality services and facilities, but also at the innovations and added value that we bring to the market,“ said Yamak. Each FHRI Makkah property delivers a distinctive experience, complete with unrivalled views of and access to Islam’s holiest sites, the Masjid al-Haram (the Holy Mosque) and the Ka’aba.

Swedish connection Expanding its presence in Scandinavia, Emirates airline will begin operating a daily flight to Stockholm, Sweden, from September 4, 2013. Well-known for its iconic brands such as IKEA, Volvo and H&M, Stockholm is consistently voted one of the world’s best places to live and work. Trade between the UAE and Sweden reached more than US$896 million in 2012, an increase of 4.3 percent from 2011. The 4,956 seats per week offered each year by the new flight service is expected to further stimulate economic growth with key Swedish trading cities across the Far East and Australasia. “Following our successful launch into Copenhagen,

Denmark, in 2011 we have been closely evaluating options for further expansion in Scandinavia. Sweden. With its stable and growing economy it is the perfect location to extend our regional presence,“ said Tim Clark, President, Emirates airline. “This new service will provide the only scheduled direct passenger service between Dubai and Sweden, giving passengers out of Sweden much easier access to our international network, including convenient connections to popular destinations such as Thailand, where we currently operate six flights per day.“ Emirates’ daily flight to Stockholm will be operated using a Boeing 777-300ER.

Visit stand UAE3310

Cyprus sees rise in Arab visitors

Paphos, Cyprus

Cyprus Tourism Organisation (CTO) has brought a highpowered travel trade delegation to Arabian Travel Market in a bid to increase regional awareness of the island’s charm. Representation from leading hotels and resorts, tour operators and DMCs includes: Azia Resort & Spa, Hilton Cyprus, Korona Tours & Travel, Le Meridien Limassol Spa & Resort, Leptos Calypso Hotels, Lordos Beach Hotel, Lordos Hotels (Holdings), Palm Beach Hotel & Bungalows and Stademos Hotels. Visitors from the Middle East formed an increasingly

significant segment of the 2.4 million people who visited Cyprus last year, with the UAE and Lebanon as the largest source countries. According to figures released by the CTO, tourists from the UAE stayed an average of 7.7 days on the island last year, where they spent an average of US$968 per person. Cyprus’ reputation as a yearround destination for families is an important deciding factor for visitors from the Middle East. Just a short-haul flight away from most Arab cities, rapidly improved air links have helped to facilitate tourism growth, which increased

Visit stand EU7260 ATM show dailies artwork.indd 3

15/04/13 17:30

10.1 percent overall last year. Although small in size, the island is big on variety with a proliferation of top-class hotels, eco-friendly blue-flag beaches and historical sites highlighting its ancient civilisation. “The countries of the GCC and wider Middle East have immense potential as drivers of tourism growth to Cyprus,“ said Vassilis Theocharides, Director of CTO’s Middle East and Arabian Gulf Office. “We are looking to further increase awareness in the region of the advantages of Cyprus as an all-season destination at this year’s Arabian Travel Market.“

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ObservING travel choices with halal

Lamborghini LP 560 Spyder

Supercar focus for Hertz Hertz has expanded its supercar rental service in Europe and is highlighting its appeal to Middle Eastern travellers at Arabian Travel Market. High-end models including the McLaren MP4-12C, Lamborghini LP 560 Spyder, Ferrari 458 Italia Spider Scaglietti, Bentley GT Continental and Jaguar X-KR are now available to rent for periods of one day or longer in France, Italy and the Netherlands. In addition, premium models have been added to the collections in the

UK and Spain. All the supercars on offer retail for six figure sums. Michel Taride, Group President, RAC International, Hertz Corporation, said: “The expansion of our supercar rentals in Europe is fantastic news for customers worldwide who want a taste of the millionaire lifestyle. “Our supercars are being driven out on the open road by true car enthusiasts, people

wanting to land an important business deal and those desiring an unforgettable experience of a lifetime. Once again, Hertz is demonstrating its flair for providing highly rewarding customer experiences and a wide choice of offerings to suit every occasion.“ Hertz’s supercar rental service operates in Europe and the US. GCC nationals travelling to these regions are a key target market.

Visit stand CR1412

India-based travel company, Halaltripinfo.com, is championing the need to address demand from Muslims for holidays that allow them to practise their religion with ease. According to the company, common challenges for followers of Islam while abroad include everything from finding a nearby mosque to having access to Halal food. Halaltripinfo.com provides all this information and more prior to the trip. The website’s experienced team works with various hotels and restaurants, encouraging them to display the direction of the Qibla (the way to face when praying) in each room, along with a prayer mat, directions to the closest mosque and restaurants that serve Halal food, plus more. New holiday destinations, hotels and restaurants are continuously being added to the company’s list of partners. There is also a dedicated section on medical tourism on the website. Visit stand AS6634

From Turkey to Texas Turkish Airlines

With an inaugural flight which took place on April 1, Turkish Airlines has added Houston to its growing network, which connects Middle East travellers to 98 countries around the world. Houston, the fourth most populated city in the US, marks the 220th destination in the airline’s network and its fifth in the US following Chicago, New York, Washington DC and Los Angeles. Turkish Airlines will initially operate four flights between Istanbul and

Houston on Mondays, Tuesdays, Fridays and Saturdays. To celebrate the new route, the airline has launched introductory round-trip fares from AED3,990 (inclusive of taxes and fees) from Dubai and Abu Dhabi via Istanbul to Houston. Tickets are available until May 26 for travel up to April 1, 2014. The airline also recently announced its 34th destination in Africa, ranking it number one in the continent with the largest network across various cities.

Visit stand EU8350

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Experience Meetings at Radisson Blu Dubai skyline at night

Under construction The Middle East and Africa hotel development pipeline comprises 483 hotels totalling 118,713 rooms, according to the March 2013 STR Global Construction Pipeline Report. The unaffiliated segment is expected to open the most rooms Ð 11,557 in 39 hotels “while the

upper upscale segment will contribute 6,950 rooms, the luxury segment 6,855 rooms and the upscale segment 6,639 rooms. The data includes projects in the planning and construction stages, but does not include projects in the pre-planning stage. Looking to 2014, 141 hotels

are expected to open, bringing 30,924 rooms to the region. The most rooms are expected to open in the upper upscale segment (11,269 rooms in 38 hotels), followed by the luxury segment (6,186 rooms in 28 hotels) and the upscale segment (5,909 rooms in 30 hotels).

Radisson Blu, Europe’s largest upscale hotel brand, is emphasising the importance of its new Experience Meetings concept at Arabian Travel Market. This recently launched model for the hotel chain’s meetings and events business has been created to harmonise the essentials “breakout rooms, food and connectivity“ with intangibles such as service, satisfaction and sustainability. The 255 participating Radisson Blu hotels in 55 countries across Europe, the Middle East and Africa (EMEA) boast more than 2,200 meeting rooms combined. “The meetings segment is our key business. Experience Meetings provides our guests

with a consistently high standard of products and services from the first to the last phase of their booking“ and supports our ambitious revenue-generating activities,“ commented Olivier Jacquin, Senior Vice President Sales, Marketing and Distribution at Rezidor, operator of Radisson Blu in EMEA. There are three main elements that make up Experience Meetings. The first is Brain Food, which has been developed by skilled chefs and nutritionists to help keep guests’ blood sugar levels stable. Dishes are made from fresh, locally sourced, low-fat and low-sugar foods and contain lots of fish, wholegrains, fruits and vegetables.

The second element is the Brain Box, a breakout room designed to elevate efficiency and to stimulate creativity. The Brain Box is equipped with a flexible furniture layout, such as movable lounge chairs and cushions, with adjustable light systems and special tools such as Plexiglass walls to write on. The third and final part of the experience is connectivity: fast, free Wi-Fi for all delegates. The initiative ties in with Radisson Blu’s ’Yes I Can!’ service philosophy, which encourages a positive and proactive approach to service. Groups hoping to do their bit for the environment also have the option to make their meeting paperless.

Chefs preparing Brain Food, Radisson Blu

Visit stand HC5740

Entertaining propositions Chiara Ravara, Public Relations Manager. 1 of 562 AVIAREPS employees worldwide.

We give our best every day – because your success is our success. Meet the professionals at www.aviareps.com/the-tourism-people Whether you are looking for new opportunities or pushing for higher performance in your existing markets, we provide solutions for all your needs. As the global specialist with excellent local expertise in sales & marketing and PR, we are working today with over 80 destinations, hotels and resorts, car rental companies, cruise lines and railway companies to constantly improve brand and sales results for our clients, endeavouring to maximize their ROI. AVIAREPS – bringing people to the world and the world to people.

The Tourism Representation

Australia • Austria • Baltics • Belgium • Brazil • Canada • Chile • China • Colombia • Czech Republic • France • Germany • Hungary India • Israel • Italy Japan • Korea • Mexico Netherlands • Pakistan • Peru • Poland • Russia • Scandinavia • South Africa • Spain • Switzerland Taiwan • Turkey • UAE • United Kingdom • Ukraine • USA • Venezuela

Donna Benton

Offering two-for-one deals in voucher books from more than 46,000 merchants in 23 destinations throughout the Middle East, Asia, Africa and

Europe, The Entertainer Group is hoping to build on its success at Arabian Travel Market. “As a Dubai-based global brand, Arabian Travel Market is the perfect platform for us to meet current and future partners,“ said Founder Donna Benton. “We are a customerservice-driven organisation and Arabian Travel Market gives us the chance to hold a number of meetings, while promoting our travel products to hotels and travel companies who might not have heard of us.“ Benton is taking advantage of the global audience at Arabian Travel Market to build awareness of both the Entertainer

Visit stand HC5686

Travel book and the launch of new titles in Cyprus, Lebanon, Malaysia, Hong Kong, Johannesburg and London. “We have a number of partnerships with leading global hoteliers, with the Entertainer Travel book offering buy-one-get-one-free hotel nights at more than 170 hotels, four- and five-star resorts and hotel apartments across more than 20 destinations and 16 countries worldwide,“ said Benton. “We also have a membership card packaged with all the 27 books, which gives each person a 20 percent discount with our hotel partners.“

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Packages on offer from lebua lebua Hotels and Resorts is showcasing its portfolio of properties at Arabian Travel Market that includes flagship property Tower Club at lebua in Bangkok, as well as The Lake Okareka Lodge by lebua in New Zealand. In January 2013, lebua Hotels and Resorts assumed the management of three

properties in India that have been rebranded to Devi Garh by lebua, Udaipur; lebua Resort, Jaipur; and lebua Lodge at Amer, Jaipur. The up-and-coming group is also considering hotel management contracts around the world in both city and resort destinations with plans

lebua Resort, Jaipur

Visit stand AS7173

India Tourism Dubai Tel: +971-4-2274848 Fax: +971-4-2274013 E-mail: goirto@emirates.net.ae

to expand its destination restaurant collection to major international locations. Among the special packages being promoted at the show are Girl Getaway offers at three of lebua Hotels' exclusive properties in Bangkok and India. These packages are tailored especially to suit the needs

of female guests and provide a roster of experiences and add-ons from organised shopping trips to spa treatments. The offer at the five-star Tower Club at lebua, Bangkok, includes a two-night stay in a one-bedroom Riverview Suite, round-trip airport transfers in a BMW 7 series, drop-off to and pick-up from Bangkok’s shopping district and a 60-minute lebua Signature Massage. Girl Getaway packages at Devi Garh by lebua, Udaipur and lebua Resort, Jaipur are also available. For business travellers, the Business Retreat packages at Devi Garh by lebua, Udaipur and lebua Resort, Jaipur, are sure to appeal. Benefits include rent-free meeting rooms, complimentary use of the conference equipment and Wi-Fi and an upgrade for the team leader. Added incentives include a 30-minute group yoga session and use of the fitness centre, pool, sauna, steam room and Jacuzzi.

Gateway to Dubai

Andries Oprel

International travel technology solutions provider Gateway has opened a new office in Dubai just in time for Arabian Travel Market. Building on its existing offices in Belgium, The Netherlands, South Africa, Thailand and Hong Kong, the new Dubai outlet will be run by Suraj Mainat, Regional Sales Director. With around 50 Middle East travel agents already using Gateway’s hotel booking engine, which

allows travel agents to compare hotel rates of 25 different vendors and to directly book from among 150,000 hotels worldwide, it is hoped that the Dubai office will further strengthen this business stream. “By opening a local office in Dubai, Gateway wants to offer services that respond directly to the needs of travel agents in the Middle East region. We have been exhibiting at Arabian Travel Market for a few years now and we’ve noticed the enormous potential of this market,“ said Andries Oprel, Sales & Marketing Director at Gateway. “By opening a local office, we want to make sure the travel agent has a direct point of contact in the area.“ Quotations are given in AED or USD and payments can be made via a local bank account in Dubai. A support department can help customers by phone, e-mail and via live chat.

Visit stand TT6274

aviation | report

The future of air travel With Gulf carriers aligning themselves with non-Gulf airlines for the first time and bold new alliances forming in the region, the latest developments in aviation are changing the face of the industry as we know it. This year's Arabian Travel Market sees some of the world leaders of air transport come together to discuss the way forward.

Qantas CEO Alan Joyce and Emirates President Tim Clark

he global aviation industry has faced some challenges in recent times, from rising fuel costs to regulatory constraints and everything in between, yet Middle Eastern carriers are bucking international trends with rising passenger numbers and profits to match. Across the Middle East and North Africa, the growth in regional passenger and cargo averaged 15 percent in 2012, according to the International Air Transport Association (IATA). This figure is by far the highest growth anywhere in the world. Indeed, bold moves made by the region’s leading carriers are changing the way the global aviation sector conducts business and transforming connectivity throughout the world. One such revolution hit the headlines last September, when leading Australian airline Qantas dropped a 17-year pact with British Airways in favour of a deal with Dubaibased Emirates, underlining the potential for fast-growing

Gulf carriers to augment the established airline order. This groundbreaking 10-year deal sees the two airlines combined offering 98 flights a week between Australia and Dubai. Speaking at the launch of the partnership, Qantas CEO Alan Joyce said: “This is a seismic shift in the global aviation market. Dubai is the right hub for the 21st century Qantas, a global city within eight hours’ flying time of 75 percent of the world’s population. It is our gateway to more than 65 one-stop destinations in Europe, North Africa and the Middle East.“ Emirates, Qatar Airways and Etihad Airways, along with their strategic partners, are all exploiting the Gulf’s position at the heart of inter-continental flight paths to build busy hubs with round-the-clock departures, using the world’s biggest wide-body planes. It’s this forward-thinking strategy that has won them a higher share of the more lucrative long-haul traffic.

Emirates, Qatar Airways and Etihad Airways, along with their strategic partners, are all exploiting the Gulf’s position at the heart of intercontinental flight paths to build busy hubs with round-the-clock departures

“What we have here is two iconic brands coming together to form a very strong and far reaching partnership, which will deliver the best in terms of network, lounges, frequent flyer benefits and travel experiences,“ said Thierry Antinori, Emirates’ Executive Vice President, Passenger Sales Worldwide. “The partnership really opens up channels between Australia and Europe, as well as the Middle East and North Africa. The new network will cut average journey times by more than two hours from Melbourne and Sydney to top destinations in Europe.

“Passengers heading Down Under will have swift and efficient connectivity on Qantas’ impressive range of domestic points. Qantas has been around for over 90 years and is probably Australia’s best Etihad Airways

known brand internationally, so leveraging that history and experience makes a lot of sense as Emirates continues its growth in Australasia,“ added Antinori. Customers are already showing strong support for the partnership. There has been a six-fold increase in bookings to Europe on the joint network in the first nine weeks of sales compared to the same period last year. There’s also been a seven-fold spike in the number of Emirates’ customers booked to travel on the Qantas network in Australia for the same period. Emirates’ President Tim Clark said: “A major benefit is the range of products we are offering frequent flyers. Customers of either airline can leverage many of their privileges when they fly on the joint network, including earning points, redeeming flights and accessing lounges. “The international airline community needs to align itself to what is going on in the 21st century, not what was going on at the back end of the 20th century. This is the beginning of perhaps a new thinking into how

we should be organising and understanding traffic flows and how they have changed over the past 15 to 20 years,“ he added. Traditionally, Emirates has not courted alliances. “We prefer to grow organically. This gives us much more freedom to run the business and protect the brand as we see fit. That said, obviously the EK-Qantas relationship is a major development and in this case makes sense for the business on so many fronts. We believe the agreement will be a great success and the early indications are that it is off to a great start,“ explained Antorini. strategy for success Emirates’ successful growth is not without issues. “We continue to have challenges in terms of landing rights and, in countries where there is political inertia, economies continue to be stifled – a prime example is Berlin, but we would also like more access to Canada, India and China – the talks and the negotiations go on. However, there has been plenty of expansion and last year was a record year in terms of route

Seminar highlight Don’t miss The Big Conversation taking place on May 6 from 14.45 to 16.15 in Seminar Theatre – Hall 1. Join Emirates' President Tim Clark and Qantas CEO Alan Joyce as they discuss their first few weeks of working together and their vision for the future development of the groundbreaking partnership between their companies.

Emirates' cabin crew

A Qantas A380 and an Emirates A380 on a joint flyover in Sydney to mark the start of their partnership

aviation | report

Ghaith Al Ghaith on board flydubai aircraft

launches – 15 in all, from Buenos Aires in the west to Adelaide in the east,“ said Antorini. Growing businesses in today’s market should operate sustainably and this is central to Emirates’ policies. “A key factor in Emirates’ environmental strategy is the airline’s eco-efficient fleet, which is at the cutting edge of fuel efficiency and environmental performance. With an average fleet age of only 6.4 years versus the global IATA average of 11.3 years, Emirates’ fuel efficiency results are 22.5 percent better than the IATA average and CO2 emissions are 18.1 percent better than the IATA average,“ explained Antinori. Other initiatives to lessen the environmental footprint include switching to lighterweight unit loading devices; conducting engine washes; investment in the awardwinning conservation resort Wolgan Valley Resort and Spa in Australia; support for the Dubai Desert Conservation Reserve and a recycling programme. Forging alliances In neighbouring Abu Dhabi, Etihad Airways recorded its strongest ever passenger and cargo results for a first quarter in 2013. Celebrating its 10th anniversary this year, the airline posted passenger revenues of US$900 million, a 19 percent increase on 2012, with passenger numbers growing 18 percent to a record 2.8 million. Cargo revenues hit US$193 million, up 17 percent on 2012. “Our Q1 2013 results have again outstripped global trends, with our strongest-ever firstquarter results for passenger revenue,“ said James Hogan,

Meanwhile, low-cost carrier flydubai is also growing, thanks to its innovative approach to fill gaps in the market with regards to affordability and flight routes. Its success shines through in its passenger numbers, which have hit 10.4 million in total since its 2009 launch. In 2012 alone, flydubai carried 5.1 million passengers President and Chief Executive Officer of Etihad Airways. The proof is in the pudding as revenue from codeshare and equity partners rose by 34 percent from US$136 million to US$182 million in the first three months of the year, representing 20 percent of total revenue in the quarter. Currently, Etihad Airways’ equity alliance comprises airberlin, Air Seychelles, Virgin Australia and Aer Lingus, each of which posted profitable results during Q1 2013. Etihad Airways’ stake in airberlin also gives it a foothold in oneworld, which the German carrier joined in March. Codeshare agreements are increasingly important for the airline as alliance-driven traffic accounts for some 76 percent of all passengers carried through the airport. Recent additions to its growing web of links include a codeshare agreement with Garuda Indonesia, providing access to a number of new destinations in Indonesia, Europe, the Middle East, Singapore and Australia. In addition, Garuda Indonesia has placed its GA code on Etihad Airways’ flights to five new

cities – Düsseldorf, Frankfurt, Munich, Bahrain and Brussels – bringing the total number of codeshare destinations to 10. Further developments to be born out of the deal will come to the forefront in June when Garuda Indonesia increases the frequency of its flights between Jakarta and Abu Dhabi and onwards to Amsterdam from four to six flights weekly. The airline will also launch services between Jakarta and Perth. In the same month, Etihad Airways is set to re-time its flights between Jakarta and Abu Dhabi, making it easier than ever for passengers to connect from more destinations around the world. “The new points on the domestic network give us unprecedented access to more than six million potential Indonesian travellers and provides opportunities for deeper commercial ties to the oil, gas and mining industries in the region,“ said Hogan. “The codeshare with Garuda Indonesia to Perth continues our expansion in Australia. It will further strengthen the Etihad Airways brand presence in Western Australia and pave the way for the airline to enter the market in its own right within the next two to three years.“ Building on its strategic partnership with Air France-KLM, Etihad Airways also announced that it will wet-lease an Air France Airbus A340-300 for use on the Paris to Abu Dhabi route from May 15 to November 30.

The Emirates and Qantas Sydney Harbour flyover Emirates at Dubai International Airport

Elsewhere in the region, Qatar Airways is set to become the first of the Gulf’s three powerhouse airlines to join the oneworld alliance in early 2014, following in the path of Saudi Arabia’s flag carrier Saudia, which joined the rival SkyTeam alliance in 2012 – SkyTeam’s first member airline from the Middle East. Industry insiders suggest Middle East carriers joining the global alliances is a sign of market maturity. While Etihad Airways’ Hogan suggested a few years back that alliances were uninterested in Middle East partners, it now seems that the power balance has shifted with the Centre for Aviation (CAPA) stating that global alliances will never be the same. The low-cost contribution Meanwhile, low-cost carrier flydubai is also growing, thanks to its innovative approach to fill gaps in the market with regards to affordability and flight routes. Its passenger numbers have hit 10.4 million in total since its 2009 launch. In 2012 alone, flydubai carried 5.1 million passengers, with numbers growing an impressive 52 percent in 2012. Ghaith Al Ghaith, CEO of flydubai, revealed: “One of our key strategies is to connect underserved destinations to Dubai. We have launched 31 routes that either did not have direct links to Dubai, or were not served by a UAE national carrier from Dubai. We will also increase the frequencies on some routes such as Kiev, in the Ukraine and Sri Lanka, which will increase from daily to doubledaily flights in September.“ As well as improvements to routes and regularity of flights, this year will see six new aircrafts join flydubai’s existing fleet of 28 Boeing 737-800s. Innovation in the aviation sector is clearly a differentiator – and the local players are blazing a trail.

Global aviation trends

The lowdown on three top trends influencing the travel experience for passengers: Unbundling: As airlines around the world target alternative revenue streams, the unbundling of products is on the rise with everything from luggage delivery to gourmet meals available to passengers at an extra cost. Airlines were estimated to have secured US$36 billion in supplementary fees in 2012, according to IdeaWorks Company and Amadeus, which revealed global airlines’ ancillary revenue streams hit US$22.6 billion in 2011 (among the 50 carriers that disclose their activity). US carrier United took in nearly US$5.2 billion in ancillary revenue in 2011 – almost 23 percent of all the ancillary revenue generated by the 50 carriers covered in the report. The reinvention of the airport: In the Middle East region especially, there’s a buzz of activity as airports evolve around user experience and design. The new norm – exemplified by Qatar, Dubai and Abu Dhabi’s airports – sees terminals centred around airy, light-filled primary spaces, less-intimidating security and baggage claim areas, simple signage, easily accessible Internet connections and shopping and dining options in close proximity to the gates. “The more successful ones have become places where people want to spend time, enjoy experiences and not just pass through. Airports are becoming more inspirational, aspirational and nurturing,” said Rafat Ali, Researcher at travel intelligence company skift.com. Digital revolution: Many airlines are rapidly rolling out Wi-Fi connectivity across shortand long-haul routes and some are even experimenting with ditching seat-back systems in favour of user’s own devices. This move, while seeming to empower passengers, also helps cut thousands of pounds from each aircraft and reduces fuel costs – something that goes directly to the airline’s bottom line. Late last year, Emirates started kitting out flights with the HP ElitePad 900 tablet, loaded with a custom Knowledge Driven Inflight Service (KIS) App which aids interaction and communication on everything from instant customer feedback to upgrading opportunities. The App allows passengers to upgrade their seat classes on the spot.

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CRAIG SENIOR | exhibitor column

A WINNING ATTITUDE With a growing roster of international events, world-class facilities and high-profile sponsors, the Gulf region climbs the ranks of the world's top sporting destinations year after year, says Craig Senior, Regional Director of Sales & Marketing, Meydan Hotels & Hospitality

Volvo Ocean Race 2011/2012

Formula 1 Etihad Airways Abu Dhabi Grand Prix

his UAE has positioned itself very strongly as a worldclass sporting destination, led of course by Dubai and Abu Dhabi that are not only hosts to some of the most watched events across the globe, but also sponsor Ð and even own Ð international sporting teams that spread the message and the brand even further. Big brands, of course, clamour to be associated with leading sports events. Often referred to as “piggybacking“, it enables the sponsor to be associated with the attributes of the sport, the team, the player or the athlete. Mostly for better, occasionally for worse, it Omega Dubai Desert Classic 2013

is a great way to leapfrog the competition and gain exposure to a widespread and passionate audience that will see your brand in a different light. The venues that host these events are then able to showcase their infrastructure and facilities on a grand scale. Audiences are captivated by the sports, but subliminally impressed at the venue that hosts them. Impressions are formed and ‘top of mind‘ awareness about the destination is achieved. This is what we call return on investment. The UAE was not slow to grasp this concept and this year marked the 18th occasion that the Dubai World Cup was hosted. It held the

Visitors can tee off from the same spot as Tiger Woods and drive on the same circuit that has decided F1 championships. This is what dreams are made of 24th edition of the Dubai Desert Classic, 20th edition of the Dubai Tennis Championships, Abu Dhabi hosted its fourth Formula 1 Etihad Airways Abu Dhabi Grand Prix and we have Arsenal, FC Barcelona and Manchester City all with sponsorship from the GCC nations. I am lucky enough to head the sales and marketing activities at a hotel that melds tourism and sport like no other. We are home, not only to the world's richest horse race, but to horse racing in the UAE. The Meydan Hotel achieves global recognition as it plays a crucial part in The Dubai World Cup, but our hospitality and sporting efforts span the full year. The same is true of the golf courses that host major tournaments and the motor racing tracks from Abu Dhabi to Bahrain and Qatar. Our mission is not only to captivate the world when we host major events, but to capture imagination and ultimately visitation. There are the big events and there are the staples of business. When tabloids take pictures of football stars training in the UAE during their off season, or

Craig Senior

relaxing on the beach, many thousands of fans wish they could emulate their heroes. And they can. This is what we‘re here for Ð realising returns. Visitors can utilise a hospitality suite, while enjoying a horse race from the same vantage point that celebrities or even royalty have enjoyed mere weeks before. They can tee off from the same spot as Tiger Woods and drive on the same circuit that has decided F1 championships. This is what dreams are made of. Innovation is paramount to our success. We have modern venues that can stand alone on the world stage, but even this is not enough to keep inspiring arrivals. Meydan, for instance, has spectator and participant events. Sure, you can see a horse race anywhere from Newmarket to Kentucky, but where can you participate in a stable tour, see Sheikh Mohammed‘s multi-million dollar horses stretch their legs and follow it with a five-star dining experience? Only here in Dubai, at Meydan. Sport is one of the region‘s unique selling propositions (USPs) and every year we add to it. Abu Dhabi is hosting a round of the Volvo Ocean Race for the second time next year. What better way to showcase an incredible coast and skyline? The race will illustrate the destination‘s marine heritage in technicoloured beauty with a UAE national at the helm of one of the boats.

Of course, we cannot talk of sport in the region without any mention of Qatar‘s success in winning the bid for the 2022 FIFA World Cup. This will shine the spotlight on the region with an intensity never seen before. In the UAE, government and private entities, along with the national carriers, Emirates and Etihad Airways, have taken the marketing and positioning of major sporting events to a new level, firmly placing Dubai and Abu Dhabi on the world map. It is a destination like no other, where visitors can engage in everything from an indoor skiing experience on real snow to a desert safari in the dunes on the same day. While many destinations the world over are struggling for business, revenue and occupancy, this region is not only at full speed in development, it is at full speed generating visitor numbers. You can see why. Year in and year out we are experiencing high demand Ð from near and far. Whether it is domestic, intraregional or cross-continental, numbers keep on rising. We are in a place that has more than a sporting chance. It leads the field and so must we as tourism professionals to maintain and build on this position.

Craig Senior is Regional Director of Sales and Marketing for Meydan Hotels & Hospitality that includes The Meydan Hotel and Bab Al Shams Desert Resort & Spa. www.meydanhotels.com

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SEMINAR & DEBATE | PROGRAMME

Arabian Travel Market Seminar Schedule 2013 Keeping delegates up to date with the latest industry news and developments, this year’s free-to-attend educational seminar programme covers a wide variety of topics and features a diverse range of high–profile Speakers 13.30 – 15.00 15.15 – 16.15

Seminars take place in the Seminar Theatre – Hall 1 MONDAY 6 MAY 13.00 – 14.30 20 Years. Now, then and tomorrow An opening address presenting the achievements of Dubai and the UAE over the last 20 years in terms of developing its travel, tourism, aviation and hospitality infrastructure and outlining the vision for the next 20 years. Keynote Speakers: HH Sheikh Ahmed bin Saeed Al Maktoum, President, CEO and Chairman, Department of Civil Aviation, The Emirates Group and Dubai World; Speakers: Iain Andrew, Divisional Senior Vice President, dnata; HE Marwan Al Sarkal, CEO, Sharjah Investment and Development Authority – Shurooq; HE Helal Saeed Almarri, Director General, DTCM & DWTC; Thierry Antinori, Executive Vice President, Passenger Sales Worldwide, Emirates Gerald Lawless, President and Group CEO, Jumeirah Group; Mark Walsh, Portfolio Director, Reed Travel Exhibitions Moderator: Phil Blizzard, Broadcaster, ameinfo.com 14.45 – 16.15

The big conversation Join Emirates President Tim Clark and Qantas CEO Alan Joyce as they discuss their first few weeks of working together and their vision for the future development of their ground-breaking partnership. Speakers: Tim Clark, President, Emirates; Alan Joyce, CEO, Qantas Airways Moderator: John Strickland, Director, JLS Consulting

16.30 – 17.30 What makes a first-class, new generation spa? A panel of experts discuss what makes a spa a driving factor when it comes to choosing a destination and what distinguishes each one from its competition. Speakers: Levent Tekün, Director of Sales & Marketing, Shangri–La's Villingili Resort & Spa and Traders Hotel, Maldives; Simon P Casson, Regional Vice President & General Manager, Four Seasons Hotel Doha; Matt Laird, Project Manager, Resense Spa SA Associated Business Kempinski Hotels; Paul Hawco, Director of Talise Spa Operations, Talise Ottoman Spa, Jumeirah Group Moderator: Suzanne Duckett, Beauty & Wellbeing Journalist and Stylist, Associate Spa Editor TATLER Spa Guide

TUESDAY 7 MAY 11.00 – 12.00 Loyalty programmes – incentive to travel? Loyalty programmes are an attractive incentive for many travellers but when the gloves come off, are they a blessing or a curse? Speakers: Ayman Al Deik, Group Director Brand Loyalty, Jumeirah Group; Brian LaBelle, Senior Vice President, Skywards; Hatem Chatter, Regional Director – Middle East, Leading Hotels of the World; Christopher Hartley, CEO, Global Hotel Alliance; Haitham Mattar, Regional Vice President Sales & Marketing MEA, Hilton Worldwide Moderator: Mary Gostelow, Luxury Freelancer, The Gostelow Report, www.girlahead.com 12.15 – 13.15 How to corner the inbound market Investigating the opportunities for agencies to attract more inbound business. Speakers: Ali Abu Monassar, Chairman, The Vision Destination Management; Scott Booth, Associate Research Director, YouGov; Alison Gilmore, Exhibition Director, ILTM, RTE; Mary Samways, Freelance Incentive Travel Specialist & Manager, Arabian Expedition Moderator: Jon Barber, Corporate Communications Manager, DAMAC Properties

16.30 – 17.30

WTM Vision Euromonitor International will present the findings of its Travel and Tourism 2013 research and The Ritz-Carlton will discuss CSR. Speakers: Sana Toukan, Senior Research Analyst, Euromonitor International; Sue Stephenson, Vice President, Community Footprints, Ritz–Carlton Hotel Company, LLC. Moderator: Micaela Juarez, Head of Communications, WTM, Reed Travel Exhibitions

Aviation outlook 2013. The challenges and opportunities Leading players discuss how they are tackling challenges and tapping into opportunities offered by next-generation planes, new markets and business models. Speakers: Ghaith Al Ghaith, CEO, flydubai; Aage Dünhaupt, Director Group Communications – Southeast Europe, Middle East & Africa, Lufthansa; Randy Tinseth, Vice President, Marketing, Boeing Commercial Airlines Moderator: John Strickland, Director, JLS Consulting

New Frontiers. Recover. Repair. Rebuild

This year invites past award recipients to discuss how New Frontiers recognition has helped them on the road to recovery. This session will also announce the 2013 recipient of the New Frontiers Award. Speakers: Benito C Bengzon Jr, Assistant Secretary (Deputy Minister), Philippine Department of Tourism – Middle East Office; Carlos Salas, Trade Commissioner of Chile, Embassy of Chile in UAE; Mark Walsh, Portfolio Director, Reed Travel Exhibitions Moderator: Mike Hayes, Editorial Director, Limetree Media

WEDNESDAY 8 MAY 11.00 – 12.00 Taking the right angle of approach A dynamic line-up of professionals from the golfing industry talk trends. Speakers: Chris Card, Group General Manager, Troon Golf Abu Dhabi; Stephen Deane, Head Academy PGA Professional, Emirates Golf Club Dubai 12.15 – 13.15 Selling to niche segments (outbound) This panel discusses the opportunities to sell niche travel experiences. Speakers: Ron Steyers, Co-Founder and Manager, Real Expeditions; Jacqueline Campbell, Managing Director, Travel Collection; Mark Allvey, Vice President, The Set Hotels; Dina Al Herais, Vice President, Emirates Holidays; Ian Stazicker, Tourism Director, Chic Outlet Shopping by Value Retail Moderator: Charmaine Fernz, Editor, Travel Daily Middle East 13.30 – 14.30

Assessing the Middle East online travel opportunity In this session, PhoCusWright presents the results of a landmark research project, sharing key data and analysis of the Middle East travel market. Speakers: Mona Faraj, Research Analyst – Middle East, PhoCusWright Inc Moderator: Florence Kaci, Director, Sales, EMEA and European Market Specialist, PhoCusWright Inc

14.45 – 15.45 Is home-working for you? The home-working trend that has taken off in the UK, North America, Australia and South Africa is now about to take the UAE by storm. Speakers: Debbie Duncan–Studart, Travel Counsellor, Travel Counsellors; Leo Fewtrell, General Manager, DTTAG/Gulf Reps; Steve Byrne, Managing Director, Travel Counsellors; Harvey Lines, Travel Counsellor, Travel Counsellors Moderator: Gemma Greenwood, Freelance Journalist 16.00 – 17.00

Looking to the skies. Global aviation trends 2013 – 2023 A look at future aviation, examining the key trends and industry outlooks based on empirical evidence and facts. Keynote speaker: Sunil Malhotra, Director – Aviation Sector, MENA, Ernst & Young

thursday 9 MAY 11.00 – 12.00 Storming to performing...Getting teams to work together This seminar looks at ways to build effective, motivated teams. Speakers: Hatem Gasmi, Managing Director, Auris Hotels, Mark Lee, General Manager, Media One Hotel, Michael R. Payne, General Manager, One&Only The Palm, Rupprecht Queitsch, General Manager, JW Marriott Marquis Hotel Dubai Moderator: Lynne Bellinger, Managing Director – UAE, Purple Cubed

SEMINAR & DEBATE | PROGRAMME

12.15 – 13.15

Rising stars As part of the Careers Day programme, Arabian Travel Market talks to rising stars from the travel, hotel and hospitality sector. Speakers: Lamia Al Ansi, Contracts Manager, Oman Tourism Development SAOC – OMRAN; Rashid Alawadi, Retail Travel Manager, dnata; Madiya Bin Hadi, Operations Manager, Arabian Adventures; Elie Milky, Director of Business Development MENA, Carlson Rezidor Hotel Group; Christophe Mousset, Hotel Manager, Jumeirah Zabeel Saray Moderator: Phil Blizzard, Broadcaster, ameinfo.com

13.30 – 14.30

14.45 – 15.45

NTOs vs Travel Agents NTOs are getting increasingly frustrated with travel agencies’ “lack of cooperation”. Arabian Travel Market gets the two parties together to battle out issues and to forge a path forward for better co-operation. Speakers: Leo Fewtrell, General Manager, DTTAG/Gulf Reps; Bill Horsley, General Manager, Al Futtaim Travel Management Company; Karim Mekachera, Director Middle East & Turkey Regional Office, Atout France Dubai; Maheen Mohamed, General Manager, Nasser Air Travel (NASA); Sai Rattan, Senior General Manager UAE, SNTTA; Vassilis Theocharides, Director, Cyprus Tourism Organisation Moderator: Gemma Greenwood, Freelance Journalist What’s your company value? Fostering values in employees and companies Whether people admit it or not, everyone has personal values – the guiding principles by which they live their lives – and the same applies to companies. This seminar investigates employer values that lie at the heart of every business. Moderator: Lynne Bellinger, Managing Director – UAE, Purple Cubed ,Patrick Antaki, Complex General Manager, Le Meridien Al Aqah Beach Resort & Al Maha Desert Resort & Spa, Caron Jones, Independent HR Consultant, CJHR, Julie Spring, Independent HR consultant & Business Coach, Formerly HRD & board member for Pizza Express UK

Technology Theatre All seminars take place in the Google Technology Theatre, Sheikh Saeed Hall 1 MONDAY 6 MAY 13.00 – 14.00

Travel and technology – latest trends Keynote speaker: Paul Richer, Senior Partner, Genesys – The Travel Technology Consultancy

14.15 – 15.15

Social media and hotel identity. Friend or foe? Speakers: Steven Taylor, Vice President Marketing, Starwood Hotels & Resorts Europe, Africa, Middle East; Clayton F Ruebensaal, Vice President Marketing, Ritz-Carlton Hotel Co LLC; Monica Majors, PR/Media Manager, Six Senses Zighy Bay Moderator: Caitlin Cheadle, Deputy Editor, Destinations of the World News

15.30 – 16.30

Analytics 2.0 – Use analytics to supercharge your website’s performance and revenue Keynote speaker: Vikram Singh, Co-Founder and CEO, Evision Worldwide

16.45 – 17.45

Harnessing the power of travel industry eLearning to drive growth and expertise Speakers: Angela Day, Managing Director, Affordable Car Hire; Hari Kumar, Director – Customer Support MEA, Travelport Moderator: Bruce Martin, Operations Director, Online Travel Training

TUESDAY 7 MAY 11.00 – 12.00

TripAdvisor. Working smarter with the worlds largest travel site Keynote speaker: Richard Boardman, Sales Manager – Middle East & Africa, TripAdvisor

12.15 – 13.15

Gamification. The global trend that’s boosting engagement, branding, loyalty and learning in travel Speakers: Mady Keup, Course Director, SKEMA Business School; Sherif Dahan, Co–Founder of The Gamifiers Moderator: Bruce Martin, Operations Director, Online Travel Training

13.30 – 14.30

Being sociable Speakers: Dan Cross, Territory Manager MEA, TripAdvisor; Timothy O'Neil-Dunne, Managing Partner International, T2 Impact; Ruth Haffenden, Social Media Account Director, Four Communications Moderator: Paul Richer, Senior Partner, Genesys – The Travel Technology Consultancy

14.45 – 15.45

How to use social media to drive user engagement and direct performance Keynote speaker: Jerome Touze, Co-Founder & Co-CEO, WAYN.com

16.00 – 17.00

Online revenue optimisation – developing your hotel’s online revenue optimisation strategy Keynote speaker: Vikram Singh, Co-Founder and CEO, Evision Worldwide

WEDNESDAY 8 MAY

Destination Briefings Join Lonely Planet Traveller Middle East to discover Europe's next travel hot spots. Discover new destinations within the region and find out what new activities await travellers with a bit of insider knowledge. All sessions are taking place in the Google Café, Sheikh Saeed Arena.

11.00 – 12.00

Using blogging and social media effectively Keynote speaker: Michael Hodson, Travel Blogger, GoSeeWrite.com

12.15 – 13.15

Technologies to enhance customer experience and loyalty in the travel and hospitality sector Speakers: Dr Des O'Mahony, CEO and Founder, Bookassist; Paschal Nee, Consulting Director and Co-Founder, Mobile Travel Technologies (MTT); Matthew Maxwell, CEO, Guest IQ

15.00 – 18.00

Google Think Travel Google's invite-only session will provide an insight into the latest travel industry trends and digital innovations, essential for business leaders. Speakers: Mohamad Mourad, Regional Manager Gulf, Google; Dr Bernd Fauser, Global Head of Travel Top Accounts at Google; Maciek Nowakowski, Product Manager for Google Hotel Finder, Google; Marie de Ducla, Industry Head Travel – Gulf; Edouard Mailfait, Top Account Mobile Lead, Google; Nigel Huddleston, Industry Head of Travel – UK, Google Algonso de Gaetano, Industry Head - Gulf Region, Google, Subramanya Sharma, CMO, Cleartrip

MONDAY 6 MAY 15.00 – 16.00

Destination Middle East. Developing UAE's emirates outside Abu Dhabi and Dubai

WEDNESDAY 8 MAY 11.00 – 12.00 15.00 – 16.00

Destination Europe. Opening up Eastern Europe. New destinations. New routes Destination Asia Pacific. The rise of eco-tourism and the different experiences that brands are offering

THURSDAY 9 MAY 13.30 – 14.30

Destination Africa. The development of the East Coast for luxury tourism

ARABIAN TRAVEL MARKET ORGANISER:

THURSDAY 9 MAY 11.00 – 12.00

Travel blogging – What's your perspective? Speakers: Victoria Pearce, International New Business Manager, Think!SocialMedia. Ruth Haffanden, Social Media Account Director, Four Communications Moderator: Michael Hodson, Travel Blogger, GoSeeWrite.com

12.15 – 13.15

Using Arabic online Speaker. Joe Akkawi, Owner, Byron Koller, Digital Marketing Director, Cobone.com PAZ Marketing & Bambinoz Middle East Moderator: Shamim Kassibawi, PR Consultant & Video Blogger, Fikra

13.30 – 14.30

Tech showcase – Back by popular demand. Using the GDS to make big bucks Speakers: Assita Kone, Hospitality Business Development Manager, Travelport. Ahmed Youseef, Regional Director, Marketing & Operations Middle East & North Africa, Amadeus IT Group SA; Darren Wickham, Managing Director, Sabre Travel Network Moderator: Kim Thomson, Publishing Director, TTN

14.45 – 15.45

And the prize goes to… We'll be wrapping up Arabian Travel Market's viral campaign by announcing the prize-winner and drawing the winners of the Travel Agent Programme Passport Competition. Make sure you put yourself in the running for these great prizes.

ARABIAN TRAVEL MARKET SUPPORTERS:

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2oth anniversary | SPECIAL REPORT

celebrating 20 years Arabian Travel Market has come a long way since its inception in 1994. Here, we highlight key milestones in the show’s history alongside some of the major achievements in the travel and tourism industry in the middle east over the past two decades In addition to today's high-level opening address, ‘20 Years: Now, Then and Tomorrow’ which is taking place from 13.00 to 14.30 in the Seminar Theatre – Hall 1, Reed Travel Exhibitions is bringing its 20th anniversary celebrations to life in a number of ways at the show. To showcase just how far Arabian Travel Market has come, the team has delved into the archives to create a snapshot of how the event has evolved over time. As you can see from the timeline below, the show has grown phenomenally from 200 square metres with 300 companies exhibiting during its first year to more than 2,500 exhibitors spread across eight halls and over 22,000 square metres in 2013. All these achievements and more are highlighted in a limited edition book published by Reed Travel Exhibitions to mark the occasion. As well as featuring key achievements over the past two decades, the 20th Anniversary Souvenir Edition contains exclusive contributions from 18 influential thought leaders. A total of 20,000 copies of the publication, which was produced in conjunction with GT Media, will reach some of the most influential people in the Gulf states, including government ministers and chief executives as well as founders of hotel, hospitality and investment groups. The publication will also be distributed on board selected first class flights and in airport lounges, to VIPs at Arabian Travel Market 2013 and to leading hotels throughout the Middle East. The book is not for public sale. On the show floor, those looking for a reviving coffee break with a twist should stop by the 20th Anniversary Internet Café at the back of Hall 2. Designed to take delegates on a trip down memory lane, the café features photographs from the Arabian Travel Market archives, together with a timeline of achievements mounted on the wall. Visitors can make their mark by writing on the sticky notes featuring pre-printed prompts such as ‘At my first Arabian Travel Market I…’ or ‘My favourite memory of Arabian Travel Market is…’ Simply fill in the blanks and stick it on the pinboard to help make show history.

93 9 1

OMAN: Oman Air, country's flagship carrier, commences operations

96 9 1

UAE: The inaugural Dubai World Cup takes place

Journey through time Follow the timeline to see how Arabian Travel Market has evolved alongside the region's travel and tourism industry…

Venue: DWTC, covering 2,000 square metres. Exhibitors: 300 companies from 52 nations participated. Almost 50 percent of exhibitors hailed from outside the ME. Visitors: More than 7,000 visited the show, including 2,500 consumers.

1994

Venue: DWTC. Exhibitors: 400 companies from 49 nations with a new feature added – the Arabian Travel Market conference. Visitors: 5,785.

1996 1995

Venue: DWTC, covering 5,400 square metres of floor space. Exhibitors: 530 exhibitors from 41 nations. Visitors: 7,200 visitors from 63 countries. More than 80 percent of visitors had direct purchasing power. The Hosted Gold Buyers Programme was introduced.

In the year 2000, Arabian Travel Market occupied 7,100 square metres of floor space

2000

1998 1997

Venue: DWTC, occupying 7,100 square metres of floor space. Exhibitors: Over 700 exhibitors from 55 countries. Visitors: The show attracted some 5,961 trade visitors from 86 countries. Trade visitors from Saudi Arabia registered an 11 percent increase while those from Kuwait were up 13 percent on 1999 figures.

1999

97 9 1

KEY INDUSTRY MILESTONES 1993 The Qatar National Hotels Company (QNH) is established.

1996 Fujairah Tourism Bureau is introduced.

1997 The Department of Tourism and Commerce Marketing (DTCM) is established in January, replacing the Dubai Commerce and Tourism Promotion Board (DCTPB) that was set up in 1989.

1999

2001

UAE: Jumeirah Hotels & Resorts is founded with the introduction of its Jumeirah Beach Hotel in Dubai

Burj Al Arab, the world's tallest offshore hotel, opened in December.

In 2002, the show changed location to Airport Expo Dubai Venue: Airport Expo Dubai. Exhibitors: 700 exhibitors representing 56 countries. 4,592 exhibiting personnel took part. Visitors: 11,418 visitors from 69 countries. International trade visitor attendance was 2,035.

2002 2003

2001

The year 1995 marks the only time in history that the show was held in Bahrain Venue: Bahrain International Exhibition Centre – the only time the show was staged in Bahrain. Exhibitors: More than 300 companies from 35 nations. Visitors: Over 4,000 visitors, including in excess of 3,000 trade visitors.

Venue: DWTC. Exhibitors: 450 from 47 countries. Visitors: 7,260 – up 14 percent on 1996. The daily average number of trade visitors increased by 20.6 percent year on year. International visitor attendance rose by 41 percent on 1996.

The 1999 edition attracted a total of 6,406 trade visitors – a 15.3 percent increase on 1998 Venue: DWTC, covering 6,000 square metres. Exhibitors: 619 from 42 nations. Visitors: A total of 6,406 trade visitors – a 15.3 percent increase on 1998. Almost twothirds of trade visitors were of managerial status or above.

Venue: DWTC, stretching over 8,000 square metres. Exhibitors: 782 companies from 59 countries. Visitors: Trade visitors hit 6,366, up almost seven percent on 2000. Consumer attendance soared to 4,420.

In 2001, Arabian Travel Market covered four times the floor space of 1994

Bahrain becomes a member of UNWTO.

2002 Abu Dhabi International Airport completes expansion projects, including a new 4,100-metre runway and taxiway, a new satellite terminal, a rapid transit shuttle and a series of 18 new aircraft stands that cost nearly US$230 million.

Venue: Airport Expo Dubai. Exhibitors: 783 exhibitors from 55 countries took part. Visitors: 12,111 visitors from 73 countries attended the 10th anniversary edition. Travel trade turnout was 6,883, up 20 percent on 2002 while overall attendance rose by six percent. The show featured a seminar on space tourism, conducted by the President and CEO of Space Adventures, Eric Anderson.

SPECIAL REPORT | 2oth anniversary

00 0 2

KSA: Al Faisaliah Tower opens in Riyadh – the tallest tower in the city at that time

05 0 2

UAE: The Dubai Mall opens on November 4, with about 635 retailers. It is the world's largest-ever mall opening

08 0 2

11 0 2 04 0 2

UAE: The second most expensive hotel ever built, Emirates Palace, opens in November to the tune of US$3 billion

Bahrain: The country's first Grand Prix is held at the Bahrain International Circuit

Venue: DWTC. Exhibitors: More than 1,400 from 55 nations. Visitors: 8,606 trade professionals from 96 countries – a 25 percent increase on the 2003 event. Overseas visitors hit the 8,224 mark. More than 773 registered journalists – a 13.6 percent increase on 2003.

In 2004, overseas visitors to Arabian Travel Market hit the 8,224 mark

In 2006, Thailand was the winner of the New Frontiers Award Venue: DWTC, spanning 22,229 square metres (38 percent up on 2005). Exhibitors: 1,750 exhibitors from 59 countries, including 114 first-time participants. Visitors: 11,674 trade buyers attended from 99 countries New Frontiers Award winner: Thailand.

key industry MILESTONES Venue: DICEC, occupying 25,658 square metres. Exhibitors: There were seven new exhibiting countries this year and products and services showcased on the exhibition floor increased by nine percent. Visitors: 14,046 representing 114 countries, with an 18.6 percent increase in VIP Buyers. Visitors represented 114 countries. New Frontiers Award winner: USA.

2004 Al Jazirah Airline starts operations in April. It is the first non-government owned airline in the Middle East and continues to be one of the few Middle East-based non-government owned airlines to this day.

2005 Ski Dubai, the first indoor ski resort in the Middle East opens in Mall of the Emirates.

Oman: The Royal House Opera opens in Muscat, the first opera house in the Middle East

By 2010, there were 7,228 exhibitors and 14,835 visitors Venue: DICEC, covering 20,036 square metres. Exhibitors: 7,228, with six new countries exhibiting. Visitors: 14,835, including 138 Hosted Buyers, 11,641 travel trade professionals and over 2,000 members of the public. New Frontiers Award winner: Philippines.

Venue: Dubai International Convention and Exhibition Centre (DICEC) occupying more than 20,800 square metres. Exhibitors: 8,317 across 348 main stand holders. Visitors: 17,575 marking an eight percent increase in overall attendance on 2011. New Frontiers Award winner: Japan. Show highlight: The inaugural United Nations World Tourism Organisation (UNWTO) and Arabian Travel Market industry forum took place.

2006

2008

2006

2004 2005 Venue: DWTC. Exhibitors: More than 1,664 exhibitors from 64 countries, took part, including South Africa, which had a national pavilion for the first time.102 companies and tourism organisations were first-time exhibitors. Visitors: Nearly 11,000 trade visitors from 94 countries with around 7,000 from the Middle East. Show highlights: The New Frontiers Award was created to recognise outstanding contributions to tourism development in the face of overwhelming adversity.

The 15th Asian Games is held for the first time in Doha.

2007 Venue: DWTC, occupying 24,600 square metres, an increase of 11 percent on 2006. Exhibitors: Around 2,600 exhibitors and 64 countries. A total of 115 exhibitors from 34 countries were first-timers. Visitors: More than 12,850 professionals from 108 countries. New Frontiers Award winner: Mexico. Show highlights: A new, dedicated area for travel and technology. In addition, Reed Travel Exhibitions (RTE) established an office in Dubai.

2009 Venue: DICEC, occupying 20,228 square metres. Exhibitors: 6,980 including eight new countries. Visitors: 15,026. All 146 Hosted Buyers were new visitors to Arabian Travel Market. New Frontiers Award winner: India.

In 2009, all 146 Hosted Buyers were new to Arabian Travel Market

2008 Atlantis The Palm, Dubai opens its doors to the public in September. It is the first resort to be completed on Palm Jumeirah.

2009 Yas Island opens in Abu Dhabi and hosts the Formula 1 Etihad Airways Abu Dhabi Grand Prix.

2010 Burj Khalifa opens in January in Dubai. Also in the UAE, Ferrari World Abu Dhabi opens on Yas Island.

2011 Al Ain is named a UNESCO World Heritage Site.

2010

2012 2011

Venue: DICEC, stretching 19,557 square metres. Exhibitors: 7,348, including 353 main stand holders. Visitors: 16,636, with 154 Hosted Buyers, 13,313 travel trade professionals. New Frontiers Award winner: Chile.

There were 7,348 exhibitors in 2011, including 353 main stand holders

2013 This year, Arabian Travel Market celebrates the participation of more than 2,500 exhibitors spread across eight halls and covering over 22,000 square metres. Major exhibitors for the first time include Brand USA, Expo 2020 – Dubai, Libya, Turismo de Portugal and Vietnam.

DWTC | interVIEW

TRADING ON SUCCESS Posting a record performance in 2012 and with a growing calendar of diverse events, Dubai World Trade Centre (DWTC) plays a crucial role in the growth of the emirate. Ahmed Alkhaja, Senior Vice President – Venues, DWTC, shares the latest news and plans for the future

Ahmed Alkhaja

DWTC posted a record performance in 2012. What were the calendar highlights and how are you hoping to further build on this in future? DWTC welcomed 1.85 million visitors from 186 countries and around 37,000 exhibitors from over 130 countries in 2012. These significant results place DWTC as the Middle East’s premier platform for business networking and international trade. DWTC plays a prominent and influential role in positioning Dubai at the epicentre of business tourism in the region. We delivered a strong calendar of events in 2012 with more than 150 trade and exhibition related events, including 106 mega-events, covering sectors such as healthcare, education, information and communication technologies, construction, food, trade, security and logistics. In line with the strategic focus to continually enhance Dubai’s events calendar, DWTC attracted 12 new shows, including many firsts for the region. Among these were: the World Energy Forum, which made a historic first appearance outside its UN DWTC Convention Gate

headquarters in New York; the 51st Financial Markets World Congress and ITU Telecom World, both of which were hosted in the Middle East for the first time; and the launch of the Global Entrepreneurship Summit – Entrepreneurial Ventures of Arabia, which reinforced the UAE’s leadership position in socioeconomic innovation. In future, we strive to attract more highprofile congresses, trade shows and events to the region, as these go beyond delivering financial benefits – they carry strong social implications, which help to drive development and progress. Your strategy is to grow the scale and diversity of events at DWTC. Can you provide some insight into areas you are focusing on with examples of how this is being achieved? Our approach for growing our events is two-fold: extending our existing portfolio and attracting new events to the region. The emirate’s natural connectivity to the rest of the world and its success as an international business hub are prime incentives for organisers and exhibitors to choose Dubai. We have successfully leveraged the emirate’s strengths, including its strategic location, to attract new international conferences and exhibitions to our venue. In addition, the emirate’s sophisticated infrastructure, coupled with its world-class leisure activities makes it a major global draw, which has helped us grow business and increase the number of visitors over the years. In an ongoing endeavour to develop and contribute to

the MICE sector in the region, we have undertaken several initiatives that will shape our business in 2013. We doubled our meeting room facilities in January, allowing us to respond to the market demand. What are the biggest challenges that you face? The MICE sector is a dynamic and evolving industry and, with strong competition from international markets for key congresses and exhibitions, we need to constantly take the pulse of the market and leverage the exceptional infrastructure and amenities that Dubai has to offer. In terms of show growth, we work towards innovating our offerings and show portfolios to reflect the current regional industry trends and wider global economy. Our customers are integral to our success – from organisers and exhibitors to international and local delegates – we welcome 20,000 to 25,000 visitors per day during our large events and our primary focus is on delivering a seamless visitor experience, while offering valuable networking opportunities to facilitate business and trade throughout the region. Regional events are becoming larger and more important. How much business do you expect to come from the region and internationally in the short and medium term? According to an Economic Impact Assessment report by Oxford Economics, a sample of 106 large-scale conferences and exhibitions hosted at DWTC in 2011 brought in 413,120

World Trade Centre Tower at night

DWTC welcomed 1.85 million visitors from 186 countries and circa 37,000 exhibitors from over 130 countries in 2012 international visitors, constituting 32 percent of the venue traffic. However, they were responsible for a significant 88 percent (US$1.23 billion) of the participants’ spend, while the remaining 12 percent (US$167 million) was generated by local participants. DWTC acts as a bridge to connect the east to the west and we expect to continue attracting exhibitors and visitors from both, the region and across the world. DWTC recently doubled its meeting space. Do you think these new facilities will be enough or do you anticipate adding more in future? Our new meeting rooms have allowed us to expand our offering, not only for our larger shows, but also for some of our small- and medium-sized conferences and meetings. Nearly doubling the capacity of the meeting rooms has helped us to meet the high demand we face from exhibitors and organisers. Work will also shortly recommence on the construction and remaster-planning of Dubai Trade Centre District (DTCD),

a 146,000-square-metre site between the current Dubai International Convention and Exhibition Centre (DICEC) and Emirates Towers. The first phase includes a mid-scale hotel of 588 keys and three buildings located immediately adjacent to DICEC. DTCD will benefit from all the advantages that DICEC currently has, including central location in the city, easy access to robust public transportation and hotels, as well as proximity to the financial centre of Dubai. There is a demand for prime office space in our area, particularly from companies who are outgrowing their existing offices and large multinational corporations looking to consolidate their presence in the region. Does DWTC have any expectation in terms of association/convention business in forthcoming years? The new legislation, which allows associations to set up in Dubai, is definitely an advantage as it will bring various regional and international associations

to base their headquarters here, benefitting the economy as a whole. DWTC’s convention portfolio has grown over the years and we have several coming up this year, including Sibos 2013 from September 16 to 19, GSMA’s Mobile 360 Series executive conferences, which will make its regional debut at Gitex Technology Week 2013 and SP Intelligent Energy International, which is taking place from October 28 to 30. What are the key messages you will be sharing at this year's Arabian Travel Market? For more than 30 years, DWTC has played a critical role in Dubai’s growth. The region’s leading venue in terms of size, diversity of calendar, scale of events and volume of business generated, it is the hub for trade and business tourism, hosting hundreds of events annually, including Arabian Travel Market. What can we expect to see from DWTC in future? The first quarter results in 2013 have set the stage for a promising and prosperous year for DWTC. Moving forward, DWTC will continue to host events that will strengthen the diversification of Dubai’s economy and ignite innovation across multiple sectors. A winning combination of size, scale, expertise and focus on the customer ensures that we continue to attract new exhibitions and events from around the globe. We aim to provide a platform whereby Dubai can continue being the trading hub of the region, welcoming more foreign investment, businesses and quality exhibitors from around the world. We will also continue to build awareness of Dubai’s infrastructural capabilities in order to support and advance global consideration for the emirate as a truly exemplary event-hosting destination and contribute to core growth pillars.

The Apartments, Dubai World Trade Centre is exhibiting on the Department of Tourism and Commerce Marketing (DTCM) stand.

Visit stand UAE3210

g n i t a e n e h w e t t e u q i t e f o First rule forget the etiquette shellfish:

RELIGIOUS TOURISM | SPECIAL REPORT

The kingdom of evolution Amid projections that Saudi Arabia’s hospitality sector will be worth US$18.1 billion by 2016 fuelled by Hajj and Umrah visitors, we take a closer look at the kingdom’s growing religious tourism industry

Makkah Clock Royal Tower, A Fairmont Hotel

or Muslims, the Kingdom of Saudi Arabia (KSA) is the religious centre of the world, with millions making their way to Makkah each year for the annual pilgrimage. It comes as no surprise then that, as the path for international visitors gets smoother and domestic travel becomes easier thanks to investment in infrastructure, Saudi’s tourism industry is booming. Overall, in 2012, the kingdom received a record number of visitors, generating US$16.5 billion for the hospitality industry in a year – a 10 percent increase on the previous year, according

to tourism officials. Around eight percent of total jobs in the kingdom are supported by hospitality, making it the country’s second largest sector after oil. What’s more, there is plenty of room for growth with projections showing that the hospitality sector will be worth US$18.1 billion by 2016. Of course, Hajj and Umrah pilgrims will continue to constitute a large slice of the country’s tourism industry. A total of 5.5 million pilgrims visited Saudi Arabia last year, compared to 4.1 million in 2011. The Saudi government manages the visa allocation each year and while

There are currently 69 properties in the planning or construction phase, which will increase the number of available rooms from 243,117 in 2011 to 262,049 in 2016 The Holy Mosque

demand continues to outweigh the capacity of both the city and the Holy Mosque, the issue is currently being addressed with a 400,000-square-metre expansion of the mosque, set to be completed in 2020. Significant investment is also being poured into increasing the capacity of the Masjid al-Haram and the Masjid an-Nabawi in Madinah, where Prophet Muhammad (Peace Be Upon Him) is buried. While Hajj falls in October this year, Umrah pilgrimages are taking place throughout the year. This keeps the hospitality industry thriving with annual tourism receipts

The Ka’aba during Hajj

for the pilgrimages currently accounting for around three percent of GDP. While domestic tourism is steadily growing, with Saudi residents making 22.5 million trips for Hajj and Umrah every year, the majority of pilgrims come from overseas. In turn, this explains why the kingdom accounts for the bulk of international tourist arrivals in the region. The October 2012 GCC Hospitality Industry Report from Alpen Capital revealed that 46 percent of international tourists who enter the GCC visit Saudi. As such, the hotel pipeline is growing accordingly. Across the country there are currently 69 properties in the planning or construction phase, which will increase the number of available rooms from 243,117 in 2011 to 262,049 in 2016. In Makkah, the Abraj Al-Bait Towers, which opened in 2012, is the most impressive architectural development. Overlooking the Ka’aba and the Holy Mosque, the complex houses a five-storey mall with over 4,000 shops, parking for more than 1,000 vehicles, residential accommodation and two heliports. It also contains the five-star 858-room Makkah Clock Royal Tower, A Fairmont Hotel and 1,487-key Swissôtel Makkah, which is currently the largest hotel in the Middle East in terms of number of rooms with occupancy levels

averaging above 80 percent since its opening last Ramadan. Both these properties fall under the Fairmont Raffles Hotels International (FHRI) portfolio which also includes Raffles Makkah Palace located in the nearby King Abdul Aziz Endowment. According to FHRI, GCC travellers remained the number one source market for all three properties in 2012 and 2013 year to date, with Turkey, Egypt, Morocco, Tunisia, Indonesia and Malaysia being the main feeder markets last year. Other luxury hotel brands to invest in Makkah include Mövenpick, which has four hotels in the country including the Mövenpick Hotel & Residences Hajar Tower Makkah – also part of the Abraj Al-Bait Towers complex. Saudi-based Jabal Omar Development Company is planning to open 10 new hotel towers in Makkah in 2013 and is reportedly developing 2.2 million square metres of land on a site near the Holy Mosque to the tune of SAR20 billion (US$5.3 billion). Another company that has recognised the importance of Makkah’s hospitality sector is Abdul Latif Jameel Real Estate Investment Co (ALJREIC), which is investing SAR10 billion (US$2.7 billion) for the Al Ka‘aba Development Project. The company’s flagship Anjum Hotels brand is currently building its first property under the project, offering 1,795 rooms and suites and is set to open in Q3 2013. The Jabal Al Ka‘aba project will be developed in phases and, once completed, is expected to deliver a total of 8,500 new rooms to Makkah’s hotel market. Despite the number of new properties coming online, occupancy levels are on the up and are expected to rise from 67.5 percent in 2011 to 74.2 percent by 2016. Hoteliers, it seems will be ready and waiting to reap the rewards.

The Saudi Commission for Tourism and Antiquities (SCTA) is exhibiting at Arabian Travel Market along with various stand sharers, including hotels and travel and tourism companies.

Traditional welcome at The Ritz-Carlton, Riyadh

The business face of Saudi Arabia

Aside from religious tourism, the growth in business travel is stimulating hotel development in other regions, including Jeddah and the capital city of Riyadh. Business travel spending in Saudi Arabia is expected to grow at an average of 5.1 percent a year to reach SAR51 billion (US$14 billion) by 2022, according to the World Travel and Tourism Council (WTTC). Hoteliers are quick to cash in on the potential, offering both a place to stay and, more often than not, top venues for meetings. According to property management firm Jones Lang LaSalle (JLL) Riyadh’s hotel supply will reach 13,826 rooms by the end of 2014, while Jeddah’s inventory will expand by almost 17 percent from its current stock to 13,200 rooms by 2014. The Ritz-Carlton, Riyadh, which opened its doors in 2011, is seen as one of the grandest properties in the city. Originally envisioned as a royal guest palace for visiting dignitaries and heads of state, the luxury hotel has 493 rooms and suites and more than 5,800 square metres (62,000 square feet) of conference rooms and meeting space combined. This year, InterContinental Hotels is opening two new properties in Riyadh and by 2018 it will increase its total number of openings in the country to eight. While this may set the tone for luxury, there are also budget hotels on the radar, including the five-star Rose Rayhaan by Rotana offering 236 rooms and suites which is set to open in 2014. While hospitality is booming, the rest of the country is following suit, particularly with regards to the transport industry. The Saudi government has committed to investing about US$80 billion into key infrastructure projects between now and 2022, including aviation, railways and roads, among other major tourism initiatives. One major expansion plan is the new US$7 billion Jeddah airport project, which will manage an annual passenger volume of up to 80 million within the next 20 years.

Visit stand ME4010

medical tourism | focus

Just what the doctor ordered... The disparate fields of medicine and tourism may once have seemed strange bedfellows, but the sector is on the rise and dollar signs are attached to destinations that get the treatment right

The DNA Centre for Integrative Medicine and Wellness hopes to have stem cell therapy and storage facilities by 2014

Why take the bitter pill when a sweeter one tastes so much better and has the same effect? This is a question that seems to underpin the motivation for a new wave of visitors coming to destinations such as Dubai, Abu Dhabi, Qatar and Bahrain. After all, if you need medical treatment, wouldn’t it be that little bit more palatable if it takes place in a destination where it is always sunny and there are so many activities to enjoy away from the ward? Real numbers are only just starting to emerge although comprehensive statistics are available from the most developed of the region’s

Dr Nasim Ashraf

tourism markets, including the UAE, where medical tourism is expected to grow to US$1.69 billion – a 6.5 percent increase on the US$1.58 billion in 2012, according to research specialists, Euromonitor International. Location has a great deal to do with the region’s new-found success in this specialist area. Geographically positioned at the crossroads of Europe and Asia, 80 percent of the world’s population is only a 12-hour night flight away on one of more than 160 international carriers now serving the region. What’s more, places such as the UAE combine the highest standards of western medicine with the best standards of Asian hospitality – not to mention the unique Gulf standard of luxury and infrastructure. Healthcare-seeking visitors from around the globe are being enticed to Abu Dhabi and Dubai’s shores in particular. Their closest neighbours may be lured by higher standards of medicine and incognito treatment, while others may be more motivated by value and the opportunity to recuperate in style – which explains the huge number of GCC visitors followed by Europeans, especially those from Germany and then Russians.

DNA luxury SRI International’s data shows that the global health and wellness tourism market stands at US$106 billion, clearly reflecting visitors’ growing appetite for holistic packages with destination-led appeal. ”There is a noticeable worldwide attitude change in taking charge of one’s own health and in preventive care for healthy ageing. Investing in your health and wellbeing is seen to be the best investment one can make,” said Dr Nasim Ashraf, Chairman and Chief Executive Officer of the DNA Health. DNA Health is opening a DNA Centre for Integrative Medicine and Wellness on Abu Dhabi’s Saadiyat Island in May, putting Abu Dhabi at the forefront of a rapidly developing industry. In keeping with the ambitious nature of the UAE, the DNA Centre hopes to have stem cell therapy and stem cell storage facilities by mid-2014 and aims to have established

DNA Health as a regional and global standard within the next five years. The company’s ‘DNA 4 Life’ personalised lifestyle packages include specialised diagnostic and integrative medicine facilities, a stay at one of Saadiyat’s five-star resorts, personalised meals based on medical principles and a return limousine airport transfer from Abu Dhabi or Dubai airports. ”We see our guests coming from all walks of life – from the super-busy international executive, to stressed-out mums seeking relaxation and rejuvenation and even children that require lifestyle plans to assist them to grow into happy and healthy members of society,” Dr Ashraf said. Stylish specialist care The American healthcare institution, Cleveland Clinic, is set to open its state-of-the-art doors on Abu Dhabi’s Al Maryah Island with Mubadala Healthcare by the

end of this year, showcasing the latest technologies in surgery, imaging, telemedicine and electronic medical records. The first of its kind in the Middle East, the 364-bed clinic will be a specialist forerunner in cardiac and vascular medicine, neurology, respiratory and critical care, gastroenterology and ophthalmology. Located in Abu Dhabi’s dynamic new Central Business District, the clinic will have direct pedestrian access to The Galleria mall once opened – the 33,000 square metre space at Sowwah Square is marked out as one of the emirate’s premium retail and dining destinations. Along the coastline, Dubai’s Healthcare City is the world’s first healthcare free zone and home to over 120 internationally accredited medical centres. The 3,700 licensed healthcare professionals speaking over 50 languages specialise in treatments ranging from oncology, nephrology to oralmaxilo facial surgery.

The UAE's medical tourism market is expected to grow to US$1.69 billion – a 6.5 percent increase on the US$1.58 billion in 2012, according to research specialists, Euromonitor International

Switzerland

Switzerland has long been a haven for medical tourists seeking world-renowned specialist medical treatment in stylish accommodation, while taking in the fresh air from the snow-topped Alps. “High standard technologies combined with very welleducated and experienced medical staff make people feel secure and, therefore, trust in the Swiss healthcare system,“ said Gregor Frei, Swiss Health's Managing Director. The bulk of medical tourists journey from Germany and France, with a rising number from the Gulf and Commonwealth Independent States (CIS), Frei added. Switzerland's first-rate service does not come cheap, but that hasn't deterred the visitors who are attracted by the country’s personalised approach and high-quality medical care.

India

The percentage of foreign tourist arrivals visiting India for medical treatment has been increasing since 2000. One niche attracting medical tourists is the wealth of traditional healthcare therapies, such as traditional Ayurvedic medicine and yoga. The Ministry of Tourism and the states of India are developing new products to capitalise on India's potential from its traditional systems of wellness and medicines with the aim of presenting the country as a unique destination for spiritual healing. The monsoon is considered the best time for Ayurveda rejuvenation programmes as the atmosphere remains dust-free and humid, which opens up pores making the skin more receptive to herbal oils and massages.

Malaysia

There are 3,700 licensed healthcare professionals speaking over 50 languages in Dubai

Malaysia is a growing Asian hub for medical tourists who seek international top-quality treatments at highly competitive rates. The recovery period in Malaysia can be time well spent, as visitors can recuperate in five-star accommodation and relax on pristine islands with world-class beaches. Malaysia’s private hospital‘s all have extensive diagnostic and therapeutic resources, with a much smaller price tag than a medical tourist would pay in many developed countries. A normal cardiac bypass surgery (CABG) would cost in the region of US$6,000 – US$7,000, for example, according to Arabian Travel Market exhibitor KPJ Healthcare. Premier Well Woman and Premier Well Men packages for a full-body check are just two of the many competitively priced packages on offer from KPJ Healthcare.

EXHIBITOR TRAIL

exhibitor trail: Luxury Over 850 exhibitors from the luxury segment are participating in this year’s Arabian Travel Market – the largest group by far. Here, a selection of companies highlight reasons to visit their stands… Dusit Thani Hotel Dubai

Rixos Hotels Bulgari Hotels and Resorts

Visit stand HC5870 Dusit International

“We want to communicate the strong alignment between our vision and the desire for quality to the discerning luxury traveller. Our extraordinary locations, Italian design and extensive use of rare and lavish materials are a perfect fit for Middle Eastern guests, true luxury experts and sophisticated travellers,” said Attilio Marro, Director of Operations Bulgari Hotels & Resorts.

Peter Mansourian

Visit stand HC5550

“Our aim is to provide our clients and guests with the most comprehensive information about our attractive and exciting offers, such as our summer packages,” said Basak Erel, Senior Vice President Brand Management, Rixos Hotels. “We will also be offering the latest information about our new sister properties and their inaugurations.” Rixos The Palm Dubai

Grand Millennium Dubai

Attilio Marro

“Our stand will represent an oasis of Thai graciousness within the frenetic business environment that is Arabian Travel Market. We look forward to welcoming business partners, trade and media, not only to bring them up to date with our developments and hotel openings, but also to enjoy a little Thai culture provided by the Thai dancers and musicians from Dusit Thani Hotel Dubai,” said Thierry Douin, VP Operations MENA, Dusit International.

“New food and beverage attractions at the five-star Grand Millennium Dubai hotel will be highlighted on our stand as the property widens its culinary reach with its latest gastronomic addition ‘EXIT36’ Arabic restaurant,” said Peter Mansourian, General Manager, Grand Millennium Dubai.

Visit stand HC5776

Visit stand UAE3210

exhibitor trail: TRANSPORTATION Delegates seeking all the latest NEWS on transportation will find 45 exhibitors on the show floor – From the world’s leading airlines to tour operators, car rental companies and more, there is plenty to explore...

Air France

flydubai FlyGeorgia

Sam Eltibi

Visit stand CR1410

"Arabian Travel Market delegates should stop by our stand to explore Georgia, which is only a short flight away from the region,” said Bijan Mougouee, CEO, FlyGeorgia. “Situated between the Black Sea and the Caucasus Mountains, it is the perfect destination for the winter and summer traveller with UNESCO heritage sites, salt baths, the Gudauri Ski resort and Batumi beach resorts."

Dollar Thrifty Automotive Group

FlyGeorgia

Visit stand EU7220 Air France KLM Find out more about flight connections from Gulf cities to its hubs in Paris and Amsterdam, as well as links to the worldwide networks of Europe, the Americas and Africa at the AirFranceKLM stand. Having worked in partnership since October 2012, Air France-KLM, Etihad Airways and airberlin provide access to even more destinations, thanks to mutual code-share agreements.

“From sporty vehicles to cars ranked high in international safety standards league tables, longterm to hourly rentals, increasing investments in countries rebuilding after political instability, see how Dollar and Thrifty is raising the bar in innovation and meeting the needs of customers in the tourism world,” said Sam Eltibi, Executive Director, Dollar Thrifty Automotive Group.

Visit stand EU7480

Arabian Travel Market delegates can discover more about flydubai, the fastest-growing start-up airline in the world, at two points on the show floor. Summarising the airline’s latest news CEO Ghaith Al Ghaith said: “Russia and the Ukraine are two of flydubai’s key markets and we have seen steady passenger growth over the past couple of years in both countries. In addition, not only is Dubai a popular destination, but we are seeing more and more passengers connecting on flydubai’s services to Sri Lanka and the Maldives.” flydubai

Visit stand ME4350, UAE3110

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Malaysia Ñ KUWAIT | Destination

Malaysia M

alaysia is a bubbling, bustling melting pot of ethnicities and religions, where Malays, Chinese, Indians and indigenous peoples, such as the Orang Asli (aborigines), Dayaks, Ibans and Muruts, all live in harmony. Geographically, Malaysia is almost as diverse as its cultures, made up of 11 states and two federal territories (Kuala Lumpur and Putrajaya) that form the Malaysian Peninsular. Across the South China Sea sits East Malaysia, which includes the two states of Sabah and Sarawak on the island of Borneo and a third federal territory, the island of Labuan. Its geographic diversity also provides a mix of topography, which includes rugged mountains with rainforest-clad slopes, flood plains teeming with forest life, cool highland hideaways, sandy beaches and rich, humid mangroves. Malaysia has turned its diversity

into a benefit, making many of its natural attractions successful tourism destinations. The country received 25 million visitors in 2012. Visitors can explore 130million-year-old rainforests, climb the 4,100-metre Mount Kinabalu in Sabah, East Malaysia, or take in heritage and shopping tours while enjoying the multiethnic cultural and culinary feast Malaysia offers. The country‘s multi-culturalism has made Malaysia a gastronomic paradise, as well as creating a home for hundreds of colourful festivals. This year will see a packed calendar of events including the annual water festival in Langkawi, which will offer dance, music, food and more than 30 activities, one of which is an underwater treasure hunt. In East Malaysia, Sabah Fest 2013 promises a cultural extravaganza. Visitors will be able to unravel the history and tales of different ethnicities in the mystical

Kuala Lumpur skyline

land of Borneo. The capital Kuala Lumpur offers its own attractions and receives more than 8.9 million visitors a year, making it the sixth most visited city, globally. Landmarks include the twin Petronas towers, Merdeka Palace, National Museum and Central Market. Other city-

This year will see a packed calendar of events including the annual water festival in Langkawi, which will offer dance, music, food and more Petronas Towers

Malaysia at Arabian Travel Market Malaysia Tourism Promotion Board AS6420, AS6620

Kuwait W

ith a target of more than one million tourists a year, Kuwait is investing heavily in its tourism product. High-profile luxury hotels are creating a new tourism landscape as government investment leads to transportation infrastructure upgrades. The government has earmarked US$13 billion in transport infrastructure investment, which will include a US$6 billion investment to Crowne Plaza Hotel Kuwait

expand the airport, with a second terminal due to open by 2016. A further US$7 billion is to develop a new metro system, to be operational by 2020. Meanwhile, Khaled Al Ghanim, Deputy Chairman and Managing Director, Kuwait Tourism Co, has confirmed that, in addition to government projects, Touristic

reported growth in Compound Annual Growth Rate (CAGR) for the hospitality sector at 8.1 percent over the period 2011 to 2016. According to Alpen’s October 2012 GCC Hospitality Industry Report, Kuwait should see 2012 to 2013 GDP growth of three to five percent and a strong business travel base.

Kuwait saw an increase in international tourist arrivals of 13 percent for the period 2001 to 2011 and tourism receipts of US$5.3 billion in 2011 Enterprises Co is also planning to launch a raft of entertainment, sports and tourism projects valued at up to US$460 million, boosting Kuwait’s regional status. The company already owns and operates such tourism attractions as the Kuwait Towers. Ahead of this investment, further growth is predicted in Kuwait’s tourism market. Alpen Capital

Kuwait saw an increase in international tourist arrivals of 13 percent for the period 2001 to 2011 and tourism receipts of US$5.3 billion in 2011. By 2015, Kuwait hopes to welcome one million tourist arrivals per annum. These arrivals are expected to increase at a CAGR of 4.9 percent between 2012 and 2022. With 22 percent of its hotel inventory

Kuwait at Arabian Travel Market Ministry of Commerce and Industry Tourism Sector ME4410

in the budget sector, Kuwait has the potential to capture a broad international target audience. Meanwhile, hotel brands at the top of the spectrum are also entering the market, swelling Kuwait’s accommodation pool. The Rezidor Group opened its first Missoni hotel in the region in 2011. Hotel Missoni represents a new standard of designer hotel that combines the style of the iconic fashion and interiors label with the expertise of hotel operator Rezidor. The soon to open Jumeirah Messilah Beach Hotel & Spa will feature 307 rooms and suites, 80 serviced apartments and 12 chalets. Often portrayed as a desert outpost, Kuwait is anything but. The country has four nature reserves, nine islands and offers a host of authentic CivicArts/Eric R. Kuhne & Associates

based attractions include the Royal Selangor pewter factory, where visitors can learn how pewter is crafted before getting some hands-on action at a pewtersmith workshop. The Islamic Arts Museum is another popular attraction, offering one of the best collections of Islamic decorative arts, textiles, jewellery and calligraphy. Or check out the Menara KL observation tower, built at the top of the Bukit Nanas Forest Reserve – at 421 metres high, it offers the highest view of the city. The Petrosains Discovery Centre in Kuala Lumpur is perfecct for children. It uses a fun and interactive approach to tell the story of the science behind the petroleum industry.

Malaysia fact file The federal constitutional monarchy of Malaysia consists of 13 states and three federal territories and has a total landmass of 329,847 square kilometres Population: 1.6 million Climate: Malaysia's climate

is categorised as equatorial, being hot and humid throughout the year Local time: GMT +8 Currency: Malaysia ringgit Language: Malay, English Getting there: Kuala Lumpur International Airport is one of Asia's major aviation hubs. It is the home base of Malaysia Airlines, which flies to a number of destinations around the Middle East

The Science Museum

Arabian experiences. In the city, old and new collide as high-rise towers and modern shopping malls compete with traditional souks as centres of commerce. On the shores, busy shipyards work around the clock to handcraft dhows (traditional vessels made from teal) that will ply their trade between the Arabian Gulf and the sub-continent.

Kuwait fact file Kuwait boasts the fifth largest oil reserves in the world, which makes the state a central hub for business, especially for the petrochemicals sector Population: 3 million Climate: Kuwait enjoys

a hot, desert climate, with cooler weather and occasional thunderstorms in spring. Summers are hot, with the highest-ever recorded temperature of 67 degrees Celsius – higher than any other Middle East country Local time: GMT +3 Currency: Kuwaiti dinar Getting there: National flag carrier Kuwait Airways flies to 39 destinations. Jazeera Airways, the country’s low-cost carrier, serves 19 destinations

Destination | PERU

Peru T

he Andean country of Peru is known for its natural flora and fauna, ancient culture, eco-tourism, archaeological cities and World Heritage Sites such as Machu Picchu. The South American country received 2.84 million

international arrivals in 2012, an increase of 10 percent over 2011 figures. Tourism is the third-largest industry in Peru, behind fishing and mining. Peru has stepped up its promotions to Middle East travellers, having just attended the 13th annual WTTC

Incan ruins of Machu Picchu, Cusco

Peru at Arabian Travel Market Peru National Pavillion AM6749

Global Summit in Abu Dhabi. Through its Consulate General in Dubai, the country also has strategic plans to enhance awareness of the destination among the Gulf states, following increased interest from visitors in the Middle East over the past few years. Joint promotions, outdoor advertising at strategic locations, such as the airport, to enhanced brand awareness and participation in Arabian Travel Market are all aimed at driving Peru’s popularity among regional travellers. Recent initiatives have also included holding a Peruvian Food Festival in Dubai to showcase the culinary offerings of the country. According to Alvaro Silva Santisteban, Director of the Trade & Investment Office of Peru in Dubai, there is a strong trade network between the Middle East and Peru in several segments. At present, the Andean country attracts around 1,000 arrivals a year from the Middle East, but is confident of increasing this figure in the coming years. Helping to facilitate this is the opening of the Peru embassy in Riyadh, Saudi Arabia. This new development marks the official establishment of bilateral relations between Peru and the kingdom

Picchu, a UNESCO World Heritage Site and one of the Wonders of the World. Cultural heritage is a defining characteristic of the region, which features a collection of Inca ruins and archaeological sites. Cusco was the capital of the Inca Empire and is one of the oldest continually inhabited cities in the world.

Paracas National Reserve, Ica

Peru fact file

At present, the Andean country attracts around 1,000 arrivals a year from the Middle East Meanwhile, the Cusco-Sacred Valley – Machu Picchu corridor in Peru, alongside the lakes region of Chile, has been selected by the Global Sustainable Tourism Council for the second round of a pilot programme to test its new Criteria and Indicators for Destinations. Overseen by GSTC’s Destination Working Group and managed by NGO partner Sustainable Travel International, the Council’s Criteria for Destinations are designed to guide destination managers, communities and businesses toward the steps that are needed

to sustain their natural and cultural assets, while benefiting local communities. As part of the programme, Sustainable Travel International’s team will visit Peru to meet and consult with key stakeholders, including destination management organisations, the tourism private sector, NGOs, community leaders and other government agencies. High-altitude Cusco receives 80 percent of visitors to Peru. The area includes the city of Cusco, the Sacred Valley and the world-renowned Machu

The Republic of Peru is located on the western coast of South America. It is bordered by Ecuador, Colombia, Brazil, Bolivia and Chile and covers a land mass of 1.28 million square kilometres Population: 30 million Climate: With 28 climates

recorded across Peru, the weather in the country is diverse, from the coastal subtropics to the cool climate and rainy summers of the Andes mountains Local time: GMT -5 Currency: Nuevo sol Language: Spanish Getting there: Jorge Chávez International Airport in Lima is the main international and domestic gateway, which served 13 million passengers in 2012

vietnam Ñ oman | Destination

Vietnam T

he world's 13th most populated country and the eighth most populated Asian country with more than 90 million inhabitants, Vietnam is filled with hustle and bustle, yet still manages to accommodate nearly seven million tourists a year. International arrivals for 2012 totalled 6.8 million, representing a 13.86 percent growth over 2011 figures. For 2013, tourism

arrivals are holding steady. For the first three months, the country welcomed 1.8 million visitors, a year-on-year drop of 6.2 percent, according to the General Statistics Office. Vietnam offers a glimpse of Asia in a bygone time. The World Heritage Sites of Hoi An and My Son provide insight into Vietnam's past, with ancient lifestyles and Hindu temples wowing visitors. City sites are

City Hall, Ho Chi Minh City

Vietnam at Arabian Travel Market Ho Chi Minh City Tourism Promotion Centre AS6655

Oman T

he second largest country in Arabia, Oman offers up a diverse array of natural attractions, from rugged mountains to desert landscapes, plains made green by monsoon rains and Indian Ocean beaches popular as nesting sites for sea turtles.

Oman receives around two million tourists annually, with a large percentage of those being regional travellers. However, that figure could soon rise, as national flag carrier Oman Air considers launching a low-cost carrier. The airline is currently carrying out

Sur, Ash Sharqiyah, Oman

Oman at Arabian Travel Market Oman Ministry of Tourism ME4310

Vietnamese water puppet show

also popular, with Hanoi and Ho Chi Minh City tourism hot spots. Hanoi, the capital of Vietnam, will host the 18th Asian Games in 2019, drawing thousands of athletes and spectators. Ho Chi Minh City, formerly Saigon, is pushing its tourism credentials with the formation of a Tourism Promotion Centre in January 2013. Launched by the Ho Chi Minh City Department of Culture, Sports and Tourism (HTPC), the centre is responsible for advising and implementing the strategies, programmes and plans of the government's tourism department. The HTPC will link and co-ordinate with domestic and foreign destinations and other organisations for joint promotion and investment.

feasibility studies into entering the budget sector. The Oman Air development dovetails with work to increase capacity at Muscat International Airport. A new terminal is scheduled for completion in 2014 and will have the capacity to handle 12 million passengers annually. In 2012, total passenger traffic through Muscat International Airport grew by 16 percent to achieve 7.5 million. Further expansions planned in three subsequent phases will ultimately boost the airport's annual capacity to 24, 36 and 48 million passengers when the demand is required. Salalah Airport is also set for expansion as it undergoes development to receive one million passengers annually by 2014. The airport has been designed to allow for further upgrades to cater for future demand growth to two and six million passengers annually. Oman's hotel sector is set to grow by more than 4,600 rooms, or 60 percent, according to data from market forecaster STR Global. Hotels both in the pipeline and set to open between now and 2016, include the 250-room Hotel Missoni Sifah, the 280-room Kempinski Hotel The Wave, 162-room Radisson Blu Hotel & Resort Sohar and the 250-room W Muscat.

The centre is also responsible for representing Ho Chi Minh at workshops, fairs and exhibitions, such as Arabian Travel Market. Ho Chi Minh is a beautiful city adorned with wide elegant boulevards and historic French colonial buildings. Tourism highlights include the Reunification Palace, Municipal Theatre, City Hall and City People’s Court. Close to Ho Chi Minh, in Long An province, Vietnam's answer to Disneyland is under development.

Happyland is being built at a cost of US$2 billion. The theme park will have the capacity to serve 14 million visitors a year and will offer an entertainment park, shopping mall, hotels, restaurants, water park, indoor and outdoor theatre, floating market and cultural centre. Away from the cities, Vietnam's natural attractions are abundant. Visitors should take in the coastal regions such as Nha Trang, the caves of Ha Long Bay and the Marble Mountains.

International arrivals for 2012 totalled 6.8 million, representing a 13.86 percent growth over 2011 figures Vietnamese cuisine

Meanwhile, The Wave, Muscat, a mixed-use coastal development, has four hotels under development. When complete, The Wave will offer residential, retail, entertainment, an 18-hole Greg Normandesigned PGA golf course and a 400-berth marina. Off the beaten track, tourists can enjoy mountain trekking, cave exploration, dhow cruises and turtle watching and, with a

diverse marine life, scuba diving and snorkelling are popular. The best months for diving are April to July and there are numerous sites in Muscat that beg exploration. Authentic Arabic experiences are also available, as groups can find themselves wandering the lanes of a local souk, enjoying one of the 500 ancient forts and castles dotted around the country, or visiting the weekly goat and camel market in Nizwa.

In 2012, total passenger traffic through Muscat International Airport grew by 16 percent to achieve 7.5 million Sunset, Salalah

Vietnam fact file Located in Southeast Asia, neighbouring China, Laos and Cambodia, Vietnam has a land area of about 325,360 square kilometres Population: 90 million Climate: Vietnam is large

enough to have several distinct climate zones, the south; north; and central regions. The south has three distinct seasons – hot and dry from March to May/ June; rainy from June/July to November; and cool and dry from December to February. The north has four seasons and the central regions separates two different weather patterns of the north and the milder conditions of the south Local Time: GMT +7 Currency: Dông Language: The official language of Vietnam is Vietnamese. Like Thai and Mandarin, Vietnamese is a tonal language that uses a change in pitch to inflect different meanings Getting there: Vietnam has international airports at Hanoi, Ho Chi Minh City and Da Nang. Non-stop flights are available from China, Laos, Malaysia, Russia, Qatar, Turkey, Dubai, the US and many other locations

Scuba Diving in Oman

Oman fact file Located at the mouth of the Arabian Gulf, the Sultanate of Oman covers an area of 310,000 square kilometres Population: 2.7 million Climate: Most of Oman

enjoys a hot, desert climate with very little rainfall, but the Dhofar region sees rain from June to September as a result of the monsoon winds from the Indian Ocean Local time: GMT +4 Currency: Omani rial Language: Arabic is the official language, although English is spoken widely in the hospitality industry Getting there: National flag carrier Oman Air serves more than 40 destinations worldwide. Muscat International Airport is home to charter and scheduled carriers, including Emirates, Etihad Airways and Egypt Air

Destination | morocco

Morocco O

ffering an Atlantic and Mediterranean coast, more than 300 days of sunshine and connecting Europe with Africa, Morocco has long been a popular tourism destination. Spared the political unrest seen among its North African neighbours in recent

years, Morocco's tourism fortunes have improved, with 9.3 million tourists visiting in 2011. A unique mix of towering mountain peaks, imperial cities, haunting desert dunes and picturesque seaside villages, Morocco is a diverse destination. For many, Casablanca, the largest

Chellah ruins, Rabat

The city of Ait Benhaddou on the way to Marrakesh

The ‘Red City‘ of Marrakesh, so named because of its sand-coloured buildings, is Morocco's most popular and most photographed tourism destination

Morocco at Arabian Travel Market Moroccan National Tourist Office NA1210

city in Morocco, is a tourism hot spot. Made famous the world over for the Humphrey Bogart and Ingrid Bergman movie, the ‘White City‘, as Casablanca is known, is one of the most sophisticated destinations in Morocco. Traditional character collides with more modern architectural influences as the old part of the city sits side by side with Art Deco houses and the glass towers of the business district.

Attractions in Casablanca include the Hassan II mosque, the third-largest mosque in the world. Opened in 1993, it can accommodate up to 100,000 worshippers. The 'Red City' of Marrakesh, so named because of its sand-coloured buildings, is Morocco's most popular and most photographed tourism destination. Most travellers naturally gravitate towards the Jemmâ El-Fna market square Ð the

largest square in Africa and a hive of activity located in the heart of Marrakesh's vibrant medina. Jemmâ El-Fna is bounded by the Marrakesh Souk and is in close proximity to many of the city's hotels. Tangiers, a stone's throw from Spain, offers a modern and luxurious coastal resort, while Fez, in contrast, is known as a ‘living museum‘ thanks to its well-preserved monuments from the Middle Ages. Agadir, on the Atlantic coast, is a popular seaside destination with European travellers. Located the near the foot of Grande Mosquée Hassan, Casablanca

the Atlas Mountains, the city boasts long, sandy beaches and is famed for its seafood. Some visitors may feel that they have been to Morocco before because the country has provided the backdrop of numerous blockbuster movies. The Atlas Studios of Ouarzazate have played host to Lawrence of Arabia, Gladiator, Jewel of the Nile and Alexander, to name a few.

Morocco fact file The Kingdom of Morocco is the most westerly of the North African countries and is commonly referred to as the Magreb, meaning The West in Arabic Population: 32 million Climate: The climate is

Mediterranean in the north, but becomes hotter towards the interior regions, which include the Western Sahara Local time: GMT Currency: Moroccan dirham Language: Arabic and Berber are the two official languages Getting there: Royal Air Maroc is the national flag carrier and connects Morocco with more than 65 destinations worldwide. Other international carriers, such as Emirates, Etihad Airways and Saudia serve the destination

visit us at Indonesian Booth No. AS6550

indonesia.travel

@indtravel

yemen Ñ ajman | Destination

Yemen W

ith a new president in office, Yemen in working hard to foster political stability with parliamentary elections set for 2014. As part of this reform, the country is presenting itself as a ‘New Yemen‘ and is making inroads in tourism promotion. As part of this new phase in Yemen's development, the country returns to Arabian Travel Market with renewed hope for its tourism industry. “We aim to promote Yemen as one country with many destinations,“ says Yasmin Alhamdani, Marketing Manager, Yemen Tourism Promotion Board (YTPB). “Firstly, visitors can enjoy various experiences across Yemen's many provinces. Second, after the political unrest that Yemen experienced in the last two years, it has come back to tourism marketing with strong hope and recharged determination to win new and returning visitors.“

Khaylat Buqshon, Hadhramout Valley

and cultural attractions as one of Arabia‘s undiscovered gems. It is a country where the world's oldest skyscrapers, spectacular mountaintop villages, pristine coral reefs and natural vistas unlike anywhere else on earth can be found. Visitors can journey through the deserts, marvel at the ancient skyscrapers of Shibam, wander around the traditional souks of Sana'a, or take in the unspoiled natural beauty of Socotra Island. Located in the Indian Ocean on a volcanic ridge, Socotra is a botanist's dream as 30 percent of its flora is unique to the archipelago. Over 815 species of plant have now been recorded and around

250 exist nowhere else in the world. There are also seven species of frankincense tree on the island. Boasting one of the richest island floras in the world, Socotra has been described as the “Galapagos of the Arabian Peninsula“. The Middle East remains Yemen's largest inbound visitor market, with more than 300,000 arrivals in 2011. Saudi Arabia is the largest regional market, with

nearly 200,000. In total, Yemen saw 387,498 arrivals in 2011, down from 536,020 in 2010. “The statistics went down during 2011 to 2012 because of the political unrest in Yemen, but we expect numbers to increase, especially after the National Dialogue Conference, which will solve the most complicated issues in Yemen that obstruct the circle of development and business,“ Alhamdani says.

The Middle East market remains Yemen‘s largest inbound visitor market, with more than 300,000 arrivals in 2011

Al Mukalla

Deputy Minister of Tourism, Omer Babelgaeth is leading the country's delegation, which includes the YTPB and four tour operators: Abu Taleb Group; Bazara Travel & Tourism; Universal Touring Company; and Al-Dubai Tours. Yemen is showcasing its historical, natural

Yemen at Arabian Travel Market Yemen Tourism Promotion Board ME4345

Ajman

resort will include 154 rooms, private suites and villas, in addition to four restaurants and a spa. A joint venture between Lebanon-based developer Solidere International and the Ajman government, Al Zorah is envisioned to offer a series of hotels, four marinas, retail outlets, restaurants and 12 kilometres of waterfront access. An 18-hole championshiplevel golf course is also planned – a first for the emirate. The Ajman Tourism Development Department also hopes to create renewed interest in the emirate’s tourism potential with

Flamingos in the mangroves

jman has long been a popular weekend retreat for UAE nationals and residents, thanks to its sandy beaches and blue waters. Attractions include historic forts, traditional souks, the Ajman Corniche and the Ajman Museum, found in an authentic 18th century fort built using coral seashells and gypsum. With the establishment of the Ajman Tourism Development Department in October 2012,

the emirate is now looking to broaden its tourism horizons by promoting itself as an appealing destination through partnerships and at international travel and tourism exhibitions. According to the Oxford Business Group, Ajman is investing in new upmarket resorts and facilities while also hoping to attract a greater slice of the UAE's business and conference trade. Central to this is the development of

the Al Zorah Resort, a US$1.1 billion development once earmarked for real estate, but now repurposed as a tourism landmark. Eight UAE construction companies were reportedly invited to tender for the Al Zorah Resort in January 2013, with an initial tender for two fivestar hotels already reportedly approved by the Al Zorah Development Company's board. Stretching over an area of more than 100,000 square metres, the

Ajman at Arabian Travel Market Ajman Tourism Development Department UAE2450

its recently published Explorer guide to Ajman. The pocketsized guidebook is available in English with an Arabic version due in the near future. The guide includes all the necessary information needed by tourists, such as visa procedures, customs, weather, local time, currency, mobile phone and Internet usage and most-spoken languages. It also includes details of archaeological monuments, hotels, resorts, activities and annual events, with historical notes and pictures to support this information.

With the establishment of the Ajman Tourism Development Department in 2012, the emirate is now looking to broaden its tourism horizons Ajman coastline

Socotra Island

Yemen fact file Yemen is 527,970 square kilometres in size, lying on the southern tip of the Arabian Peninsula and shares borders with Saudi Arabia and Oman Population: 18.7 million Climate: A largely desert

terrain: hot and humid along the west coast; temperate in western mountains affected by seasonal monsoon; and an extraordinarily hot, dry, harsh desert in east. The weather can be chilly in areas where the elevation is high. Sana'a, for example, is located 7,200 feet above sea level Local time: GMT +3 hours. Language: Arabic is the official language. Currency: Yemeni rial Getting there: Emirates flies from Dubai to Sana'a daily. The national carrier, Yemenia, serves many Middle Eastern and several European capitals

Ajman Fort

Ajman fact file Ajman is the smallest of the seven emirates and is located on the western coast of the UAE. It is about 460 square kilometres in size Population: 250,000 Climate: Like the rest of the UAE, Ajman is extraordinarily

dry and almost always sunny, although it can rain once or twice a year between the months of November and February Local time: GMT +4 Language: The official language is Arabic, but other languages are spoken widely due to the UAE's cosmopolitan inhabitants. English is the most common of these Currency: Emirati dirham (AED) Getting there: Located in the centre of the UAE, Ajman borders Sharjah and is only 10 kilometres from Dubai in the south and Umm Al Quwain in the north. The international airports of both Sharjah and Dubai are also easily accessible

DESTINATION | DUBAI

Dubai D

ubai is a city that aims to offer something for everyone. From the timeless tranquility of the desert to the lively bustle of a souk, it is also a dynamic business centre and tourist paradise. Visitors can enjoy authentic Arabian attractions, shopping,

fine dining and some of the most luxurious hotels and resorts in the world or take in the rugged mountains, towering sand dunes, sandy beaches, lush green parks, traditional souks or the luxury of modern shopping malls. Iconic landmarks include

Burj Khalifa – the world’s tallest tower – and the Downtown Dubai district that surrounds it. Other tourism must-sees include Palm Jumeirah, which offers international resorts such as Atlantis The Palm, Dubai with its Aquaventure water park, Dolphin Bay and The Lost Chambers Aquarium. For a glimpse of traditional Dubai, the Creek, with its dhows still plying their trade between the Arabian Peninsula and the sub-continent, is a tourism

management strategy; our world-class infrastructure; our location at the crossroads of east and west; and our unrelenting efforts to enhance the already diverse and compelling tourism offer,” said HE Helal Almarri, Director General of the Dubai Department of Tourism and Commerce Marketing DTCM). Dubai saw an influx of new hotel openings during 2012, with the number of hotel establishments increasing from 575 to 599. Openings included

Dubai fact file

Burj Khalifa

The emirate of Dubai is located on the southeast coast of the Arabian Peninsula. It has the largest population of all seven emirates that make up the UAE and has the secondlargest land mass, at 4,114 square kilometres Population: 2.1 million Climate: Dubai has a

Such a variety of attractions saw Dubai break the 10-million-visitor mark in 2012, with a 9.3 percent increase over 2011

Dubai Marina

Dubai at Arabian Travel Market The Government of Dubai CP1340, UAE3210

magnet. There are many cruise options, including Bateaux Dubai, which offers dinner cruises at sundown. Such a variety of attractions saw Dubai break the 10-million-visitor mark in 2012, with a 9.3 percent increase over 2011. Growth was also seen in hotel guest numbers, nights, average length of stay and hotel revenues. “This continual year-on-year growth is due to a number of factors including: the co-ordinated citywide destination

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five-star properties such as Jumeirah Creekside, Fairmont The Palm, the JW Marriott Marquis Hotel Dubai and a range of new hotel apartments with rooms in this category increasing by 10 percent to more than 23,000. A number of new properties are slated to open during 2013, including Sofitel Dubai The Palm Resort & Spa and The Oberoi Dubai on Sheikh Zayed Road. Dubai continues to remain popular with regional travellers. Visitors to the emirate from Saudi

Arabia increased by 30 percent in 2012. European arrivals also continued to grow, with Dubai seeing a 54 percent increase in the number of Russian visitors. Meanwhile, China, a significant growth market for many destinations, showed a 28 percent growth. According to the DTCM, the Chinese market will continue to be a key focus of Dubai’s marketing efforts. Other key source markets are India, the UK, the US and Germany.

desert climate and most days are sunny throughout the year. Summers can get extremely hot, with temperatures above 40 degrees Celsius, while winter sees temperatures drop to the mid-20s Local time: GMT +4 Currency: AED (Arab Emirates Dirham) Language: Arabic is the official language. However, due to Dubai’s diverse population, many other languages are spoken widely Getting there: Dubai International Airport is the world’s third busiest in terms of passenger movements, handling 57.6 million passengers in 2012. Dubai World Central will be able to cater for up to 160 million passengers upon completion in 2013

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exhibitor | Vox pops

exhibitor vox pops A SELECTION OF ARABIAN TRAVEL MARKET EXHIBITORS SHARE THEIR GOALS AND AMBITIONS AHEAD OF THE SHOW

Carsten Schaeffer

Thierry Douin

Vikas Rustagi

Lufthansa

Dusit International

We are excited to be at Arabian Travel Market and our aim is to highlight our strength as the leading European airline, connecting passengers to over 200 destinations via our gateways in Frankfurt and Munich. Lufthansa is based in the strongest economy in Europe and we have a robust balance sheet. Although Europe is a challenging environment to operate in where the economic burden is taking its toll on many, Lufthansa Group is in a position of strength to meet the challenges by restructuring, investing and changing.

Dusit International will be represented at Arabian Travel Market by our COO David Shackleton, myself and our VP Sales & Marketing, Catherine McNabb from the corporate office in Bangkok. We’ll also be joined by members of our Regional Sales Office in the Middle East, as well as representatives from a number of our hotels in Thailand and elsewhere in Asia. A key focus is our corporate expansion plans and specifically the various promotions and offers each of our hotels has in place to target valuable Middle East business.

Visit stand EU8140

Visit stand HC5870

Visit stand AS6720

Habib Khan

Peter Henley

Hon. Ahmed Adeeb Abdul Gafoor

Vice President Sales and Services Southeast Europe, Africa & Middle East

General Manager

Vice President Operations MENA

President and CEO

Basak Erel

Pascal Gauvin

India Tourism, Dubai

Rixos Hotels

InterContinental Hotel Group (IHG)

The India pavilion is reflecting an incredible mosaic of attractions, showcasing a kaleidoscope of diversity in the destination, such as the rich civilisation, natural beauty, festivals, structural marvels and wildlife. Visitors to the pavilion will be able to sample our delicious Indian tea, which is being promoted by the Tea Board of India and ladies can treat themselves to a traditional mehandi henna experience. There will also be Indian cultural performances, including two Kathakali artists specially flown in from India.

Key messages for trade visitors this year include how we are constantly striving to diversify our products through expansion and by consistently delivering the highest calibre hospitality experience across the globe. As for our loyal guests and travellers that cherish the true Rixos experience blended with warm and friendly Turkish culture, we want to assure them that we are committed to providing an exceptional personalised service, whether they are travelling alone or with their families.

For us, Arabian Travel Market connects different facets of the industry and facilitates new relationships. The Middle East continues to develop as a travel hub and at IHG we are part of that growth. We have more than 50 years’ experience and over the next three to five years we will grow by 35 percent as we open the 26 hotels (11,050 rooms), currently in our development pipeline. Opening our first Hotel Indigo – the only boutique hotel brand – in 2014 in Riyadh, will be another milestone in our history.

Regional Director (West Asia & Africa)

Senior Vice President Brand Management

Visit stands UAE3210, NA1110 and UAE2410

Chief Operating Officer, India, Middle East and Africa (IMEA)

Visit stand HC5220

Ayman Ashor

Chalermsak Suranat

Tourism Authority of Thailand (TAT) Dubai and Middle East

General Manager

Director

Minister

Arabian Courtyard Hotel and Spa

ONYX Hospitality Group

Tourism, Arts and Culture, Maldives

Tilal Liwa Hotel

At the show we are promoting our newly launched guest houses and our Heritage Collection brand. Our properties provide a unique living experience in modern Dubai, as well as an opportunity to explore the emirate’s traditional side. We plan to highlight how the rich culture and traditions of the UAE are being promoted through the hospitality sector. In addition, we aim to play a major role in contributing to the socio-economic growth of the country and increasing tourism business in the region.

We are showcasing our four diverse yet complementary hospitality brands – Saffron, Amari, Shama and OZO – and our various offerings comprising business travel, luxury travel, meetings and conferences, weddings, honeymoons, spa and wellness. By the end of 2013, ONYX will have 38 operational properties with an additional 11 contracts signed for the future, ensuring the target set in 2010 to become one of Asia’s leading hospitality providers by 2018 should be surpassed well ahead of schedule.

At Arabian Travel Market we can connect with consumers in the GCC region. Just a four-hour flight away from all major hubs in the GCC region, the Maldives is a preferred destination among those from the Middle East. With our white sandy beaches, crystal clear waters and underwater beauty, it is also the ideal place for family holidays as well as honeymooners. In addition to that, it is a great location for weekend getaways and corporate retreats as we have a policy of free visa on arrival.

Arabian Travel Market allows us to showcase our hotel, the Tilal Liwa Hotel, which is a secluded desert hideaway perched at the edge of the majestic Rub Al Khali desert where visitors will discover breathtaking views of some of the highest dunes in the world. Guests can try a desert safari, discovering the sights of Al Gharbia, or simply escape for a few days’ solitude. It’s important for us to be at Arabian Travel Market because it unlocks business potential and provides an opportunity to meet professionals.

With our large pavilion including co-participants such as Thai Spa, Medical Tourism, Chiang Mai Tourism, Thai Airways International, various Thai hotels and travel agents, we are presenting a truly eye-opening experience at this year’s show. We are going to be entertaining people throughout the event with complementary back massages, a traditional umbrella painting exhibit, classical Thai cultural dancing and many more surprises.

Visit stand UAE2210

Visit stand AS7170

Visit stand AS7070

Visit stand UAE2210

Visit stand AS7150

Visit us at stand CR-1416

KATARA HOSPITALITY, SHAPING AN ICONIC LEGACY There is much more to being a world-class hospitality organisation than just owning, managing or developing hotels. At Katara Hospitality, our appreciation for the past powers our aspirations for the future. Decades of experience,

an innovative mindset and meticulous attention to detail enable us to craft unique masterpieces that set new standards for others to follow. With us, it is all about our boundless passion for creating legendary hospitality, building on our heritage.

Visit us at stand HC5850

Katara Hospitality Building, PO Box 2977 Doha, State of Qatar T +974 4423 7777 F +974 4427 0707 info@katarahospitality.com www.katarahospitality.com

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4/11/13 9:17 AM