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SEO IN 7 STEPS: THE BIG CHECK LIST FOR SMALL COMPANIES SEO = Search Engine Optimization is generally the optimization of your website for theirs Visibility on the Internet. The captivating idea of SEO is that you can do it through just a few tricks Your website can be found by significantly more people. The following 7 steps provide an overview of the essential basics and tools from SEO. With the respective checklists at hand, you can already implement the 20% of SEO responsible for 80% of SEO success.
For search engines to "find your website good," 5 prerequisites should be met: All pages should load quickly. Tool: Google Pagespeed Insights All pages should be "mobile friendly", ie to the screens of smartphones can adjust. All pages should be part of a clear URL structure. Every URL should be readable and the Express structure of the website. The website should provide a good user experience (UX). She should be easy too navigate and be aesthetically pleasing. The website should regularly publish new content. Keep in mind that the ultimate goal of SEO is to attract more people to your audience to direct website. So do not just optimize for search engines but hire actual quality comes first. The quality of your content ensures reputation, trust and interest. Even if these values are not as easily measurable as clicks, they decide whether a visitor to your website returns, recommends your page or buys something soon.
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The foundations of SEO are analytics tools that give you information about your website visitors and deliver their behavior. Because that's how you measure the result: who comes up with yours? Page? From where? How often? And why? Google Analytics has become almost standard. For general search engine optimization it might be worth the following tools try. Some are chargeable, but still offer small free tools.
Google Webmasters Bing Webmaster Tools Free Moz Tools SEMrush Raven Tools
Which keywords did visitors use to find your page? What other keywords could your visitors interested? This is Keyword Research, and there are excellent tools for this:
Google Keyword Planner Google Trends keyword.io keywordtool.io
Choose keywords that are searched by many people and yet specific enough for Your company and your website are.
When using keywords in web pages, the following principles have proven to work:
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Vary the keywords and use synonyms Create long tail keywords, which are specific phrases Integrate the keywords in HTML tags of pictures: alt, title, long description Use keywords in filenames and URLs Include keywords in tile texts and subheadings Give each page its own title of about 55 letters Optimize each page for a primary long-tail keyword For each page, include the primary keyword in Meta Description (140 characters maximum) and titles
On page optimization is the isolated optimization of your site for search engines. That concerns So everything you control directly. In addition to the correct use of keywords and HTML tags you can get more out of this, for example For example, by putting your content through internal and external Enrich links. The following tools can help analyze your page for OPO:
Screaming Frog SEO Spider Tool Deep crawl On Page Found SEO Audit Tool
Off page optimization is the optimization of the presence of your site on other sites. Here goes On the one hand, the number and quality of external pages that link to yours (back links). To the others are simply about ranking your page in search engines.
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You can only influence these targets indirectly. However, there are tools with those you can at least objectively assess the performance of your site. The tools are partial chargeable:
Moz Open Site Explorer WooRank UpCity Free SEO Report Card Majestic Ahrefs
Many of the tools presented in this document provide a mix of On Page and Off Page Analysis. Explore the features and select a few tools that appeal to you.
If you register your business in public directories, you cannot just about These directories are found, but also generate back links, which u.a. Your ranking improve in search engines. Google My Business: Take the time to complete your Google My Business profile to complete, validate and optimize. Here you get the greatest value and bring your company z.Bsp. also to Google Maps. Yellow Pages Yelp Yahoo