Effective tips for collecting online user data In the past few years, significance of user data has been increased significantly increased for online businesses. Effectively collected and analyzed data leads to an efficient marketing and business strategies. User data helps marketers to understand their audience behavior and preferences. By offering users exactly what they are expecting, marketers can improve conversions.
But collecting this online user data is not as simple as it seems as there are several privacy concerns involved. Here we are addressing some effective tips for collecting online data. How to collect user data? There are several ways to collect data from audience without losing their trust. The most popular five ways of user data collection are as below : ● With the help of online polls and surveys. ● By asking for customer feedback. ● With the help of user profile data.
● By social analytics feature . ● With the help of website analytics tools.
Best practices for collection of online data : The key challenge faced by online marketers is to collect online data without breaking customer trust. Here are some best practices which will help marketers with it. 1. Ask for user permission to gather data : Asking for user permission before collecting data is a must no matter which technology you are using. Collecting user data without their permission can lead to loss of customer trust and puts negative impact on the image of your brand. You could even face some legal issues. 2. First make a relationship, then ask for data : Nobody tends to share their details with strangers. The condition holds true for online business too. Users will not share their details if they don’t know you. So it is very essential to build a trust relationship before you start asking for their personal details. 3. Stick to the rules : Just like any other part of business, collecting user data is also supposed to be bound by some specific rules and regulations. You can read about these rules here on the office of the privacy commission of Canada website. Your data collection process must be acceptable under all kind of privacy laws.
4. Do not ask for irrelevant data : One thing that marketers must take care of is to ask for only that information which is relevant to your business. The purpose of asking this information must be clear to user. 5. Don’t ask for all the data at once : Asking for too much data might make users suspicious. So stop being greedy and ask for only that data required for certain action. Make the process of data collection easy for both you and your audience by asking for the essential information. Collecting reliable user data can help businesses in several ways. With the five tips mentioned above, businesses can be able to get online data without compromising customer trust. The article was originally published at: http://blog.loginradius.com/2015/02/onlinedatacollection/ Source: http://serrahmark234.blog.com/2015/02/18/effectivetipsforcollectingonlineuserdata/