How A/B testing boosts conversions?
Submitted by : Megan Barnett
Introduction
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We often find several blogs, articles, suggestions related to how to boost conversions but not many of them are actually helpful.
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But with A/B testing, you can know exactly what is working for your website and what is not.
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Here we have addressed some key questions to help you with implementing effective A/B testing on your site.
Reference : http://serrahmark234.bcz.com/2015/02/11/how-ab-testing-boosts-conversions/
1. What does it mean by A/B testing?
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With A/B testing, you can test out several ways to improve your business.
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To that end, you need to take one of the asset and launch its two side by side versions and test out which one is working better.
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The current version is known as “control” or “origin” which is tested against another version known as “variant”.
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Know more about A/B testing here.
Reference : http://serrahmark234.bcz.com/2015/02/11/how-ab-testing-boosts-conversions/
2. How A/B testing is beneficial for your business?
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Everyday marketers get lot’s of advice on what they should do to improve business but not all of them are actually beneficial; A/B testing works here best.
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By implementing A/B testing, you can know exactly what is working on your website and what is not.
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That way you can put more effort on the areas that are driving the most traffic to make them better.
Reference : http://serrahmark234.bcz.com/2015/02/11/how-ab-testing-boosts-conversions/
3. What if you don’t implement A/B testing?
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Running business without A/B testing means you are flying blind.
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After some months or so, you will see that all your efforts have gone in vain and you won’t be able to find out why.
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Without A/B testing you won’t understand which part of your website requires more effort and thus resulting in unorganized marketing strategy.
Reference : http://serrahmark234.bcz.com/2015/02/11/how-ab-testing-boosts-conversions/
4. On which pages A/B testing can be implemented?
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A/B testing should be implemented on the pages which are impacting your business the most or which are driving traffic to your website the most.
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Generally implementing A/B testing on landing pages, pricing pages, home pages, sign up, etc has been recommended.
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Know here top ten A/B tests that every marketer must be trying right now.
Reference : http://serrahmark234.bcz.com/2015/02/11/how-ab-testing-boosts-conversions/
5. How to determine the better version if results are very minor?
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Try to implement A/B testing for around two weeks and then measure the results thoroughly.
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If the results of A/B testing between the two version are very minor like 1-2%, then stop the test and move on with the next test.
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Make changes to the current version only if there are some significant changes in A/B testing.
Reference : http://serrahmark234.bcz.com/2015/02/11/how-ab-testing-boosts-conversions/
Conclusion
A/B testing is an essential factor to make sure that the business is growing. Have you started implementing A/B testing on your website? If not, it’s high time to include A/B testing in your business.
Reference : http://serrahmark234.bcz.com/2015/02/11/how-ab-testing-boosts-conversions/
Thank-you