Scalable This poster campaign for the Student Art Pass is a clean and direct way to quickly communicate the price and benefits of the scheme. Through working across transferable imagery and design, the campaign encourages the viewer to see how easily the Student Art Pass could fit into their everyday life, and create extraordinary experiences. This campaign can be used both across posters, as well as within a digital setting within Art Funds social media. Due to the simplistic but characterful designs, there is a strong identity which fits well with the Art Fund brand, whilst still standing out as a fresh new campaign.
Accessible The message of the campaign is to show accessibility of art to any student, and inspire them to want to engage with art in many different aspects of their life.
By including a range of students in different situations, engaging with varying types of installations, the viewer is invited to use their imagination to discover what doors the Student Art Fund Pass could open for them.
Inclusive
Versatile The colour choices of the campaign offer wide versatility, as it can be incredibly cohesive to the Art Fund brand through using the Art Fund colour palette. The campaign can also embody a more vibrant aesthetic, which could be useful to quickly grab the attention of students. Due to the clean, dynamic shapes, the outcomes are extremely versatile in their aesthetic, and can be manipulated to highlight different tones, which offer constantly fresh images.
This versatile and transferable design can be applied to social media banners, with the illustrations can be animated to bring the adventure to life enticing the student audience to engage with the campaign amongst saturated social media feeds. Due to the clean, dynamic shapes, the outcomes are extremely versatile in their aesthetic, and can be manipulated to highlight different tones, which offer constantly fresh images.