Student President Campaign
Brief: To create a campaign to support my running for Student President, with a budget of only £5 Process: I started by using Illustrator to make an identity based on my ‘shape your uni’ campaign for Student Governor last year, so that people might recognise the familiarity of voting for me last year. I asked a Graphic Designer to design my poster. I used screen printing to apply it to different media. Outcomes: Poster and manifesto; 100 wooden screen printed badges and paper backs; 100 limited edition mini screen prints; screen printed t-shirt and 50 square screen printed posters Reflections: I started this campaign by building on my previous identity, however, after I had done this, NUS created a ‘shape your uni’ campaign with similar imagery, so I had to drop the tagline. This meant I was left with a visual campaign, without a transferable tag-line. I therefore tried to simplify it to really basic shapes and bold ‘vote Meg’. There were another 5 people running for the position, so I was very nervous about putting in a lot of effort into the campaign in case I lost. I had one week to make my campaign, but I ended up making more screen printed posters on the first day of campaigning, meaning I really had to rush them and just stick with basic outcomes. However I feel they work well and communicate the intent.
Megan Ojari || LAUIL603 || Student President Campaign