Packaging and Retail Research

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PACKAGING AND RETAIL


PAPER PRODUCTS Trends: Animals and hand drawn type

Industry fact: In 2015 the UK public spent £1.7 billion pounds on greetings cards


PAPER PRODUCTS Online resource: Oh Deer- https://ohhdeer.com/cards


PAPER PRODUCTS Case Study: Carolyn Gavin - Vibrant, playful and happy - Trained as a graphic designer and learned painting and techniques later - Finds inspiration in travel, flowers, exotic color and pattern


HOMEWARES UK Retail Sales in 2016 . . . 4% . . . Dunelm, John Lewis, Tesco, Argos, Next & IKEA.

IKEA JOHN LEWIS


HOMEWARES Online Resources: - Retail Economics http://www.retaileconomics.co.uk/index.asp

https://www.oliverbonas.com/

OLIVER BONAS

ANTHROPOLOGIE


HOMEWARES PATTERN

Upcoming trends ARTISAN GOODS

TEXTURE


HOMEWARES Case Study:

ONE OF THE FIRST TESCO STORES

TESCO HOMEWARE


PACKAGING Industry fact: The packaging of a product usually plays as important a role as the product itself. Apple has a secret room dedicated packaging at its headquarters in California

Resource: http://lovelypackage.com/


PACKAGING TRENDS

Hand lettering - sets it apart from digital designs, makes it appear homemade and wholesome

Informed colour palettes - using colour to differentiate between products in a range


PACKAGING- WHOLE EARTH "We drew inspiration from the natural world, working with rugged textures, vivid colours and striking imagery that evoke nature at its best and reflect the beautiful simplicity of Whole Earth’s products."


ADVERTISING Trends: Social Media advertising Interactive advertising Experiential advertising

Industry fact: Pharmaceutical companies spend far more on advertising each year than research.


ADVERTISING Online Resources: http://www.adweek.com

http://www.itsnicethat.com/categories/advertising


ADVERTISING Case Study: Dave Merrell Sports illustrator

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Commissioned by Manchester City to create 4 posters to promote an upcoming game.

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They were used on Man City's social media banners and a 20m billboard in the centre of Manchester.


MURALS BRIGHT + BOLD PATTERNS - CAMILLE WALALA


MURALS TRENDS: BOLD COLOURS AND BLOCK SHAPES - ZEBU FOR ZUC ZUG


MURALS CASE STUDY: ELLIOT KRUSZYNSKI FOR ETSY HQ


TEXTILES

Industry Fact: Surface pattern designs can be created using traditional screen printing methods or digital print. Pattern can be applied to a range of textiles within fashion such as clothing, accessories or shoes and interiors in the form of cushions, curtains, bedding and furniture.


TEXTILES Trend Forecasting A SS 17 pattern design trend is inspired by the ‘French Riviera.’ It incorporates summer colours, geometric shapes, art deco and french living.

Online Resources: patternbank.com, patternobserver.com, newdesigners.com


TEXTILES

Case Study: Gorman Clothing. Fashion design label that collaborates with illustrators, printed textiles designers and other companies such as Atelier Bingo, Pantone, Kitsu & Coogi


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