EXISTING PACKAGING
WHO GIVES A CRAP
- ENCOURAGE RE-USE OF TOILET ROLL WRAPPERS - DONATES 50% OF PROFITS - 100% RECYCLED
ENVIRONMENTAL TOOTHBRUSH
-MADE FROM RECYCLED MATERIALS - CONTAINS EXTREMELY SUSTAINABLE PRODUCT - COLOUR REFLECTS ETHOS OF PRODUCT
KIKKOMAN SOY SAUCE BOTTLE -INCLUDES TYPE PRINTED ONTO GLASS - TACTILE OUTCOME
ALHAMBRA BEER BOTTLE
- ELIMINATES NEED FOR LABEL - FURTHER USE OF TACTILITY TO INCREASE CONSUMER ENGAGEMENT
SEEKING BALANCE CANDLE
- COLOUR PALETTES TIE TO CONTENTS AND THEME - VIBRANT YET EVIDENTLY SUSTAINABLE THROUGH USE OF MATERIALS
HOTEL CHOCOLAT LIP BALM
-MADE FROM SUSTAINABLE WOOD -EVIDENTLY TRYING TO SEEM ENVIRONMENTALLY FRIENDLY - STILL HAS ELEMENTS OF PLASTIC
FAITH IN NATURE COMPARISON
-MADE FROM RECYCLED MATERIALS - ENTIRELY ENVIRONMENTALLY FRIENDLY AND VEGAN CONTENTS - DIFFERENCE HIGHLIGHT HOW DESIGN CAN CHANGE IMPACT - ONE SEEMS VERY ‘ECO-FRIENDLY’ -BY USING PINK AND EMPTY SPACE, THE OTHER SEEMS CONTEMPORARY AND LESS OF AN ‘ECO-CLICHE’
BREW DOG
- RECYCLABLE PACKAGING - TACTILE LABEL TO INCREASE HANDMADE AND INTERACTIVE FEEL - COMPANY CONSCIOUS TOWARDS THE ENVIRONMENT
PACKAGE FREE DEODORANT
-ENTIRELY RECYCLED AND RECYCLABLE - USES LEAST AMOUNT OF PACKAGING POSSIBLE
OH LITTLE RABBIT
- ENCOURAGES PURCHASING OF UNPACKAGED GOODS - USES ‘IDEALISED HUES’ OF INSIDE PRODUCTS
LETTUCE LIGHTBULB BOX
- RECYCLABLE - USES MINIMAL DESIGN EFFECTIVELY - UN-COLOURED BACKGROUND
FREIXENET BOTTLE
-SHAPE OF GLASS ENCOURAGES TACTILITY AND OFFERS DECORATION - MAY NOT OFFER MANY OPPORTUNITIES FOR REUSE -USE OF WHITE SPACE DRAWS ATTENTION TO BRAND
TABASCO BOX
- NOT NECESSARILY FOCUSED ON BEING SUSTAINABLE - BOTH BOX AND BOTTLE RECYCLABLE - HONEST WITH THE PRINTING AND SHIPPING INFO