601 Initial investigation

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‘What impact does colour have on the perceived sustainability of product packaging’




‘Sympathetic to social and environmental issues but not active’ - Harrison, Newholm & Shaw


‘Tomorrow, more than ever, our lives will be “disposable”’ - Packard


‘It might be healthier to consume less’ - Smart


‘Social responsibility becomes more of a background ’ - Harrison, Newholm & Shaw



‘To what extent does colour influence the visual appeal of packaging, and how does this reflect its sustainability?’


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