intro / extro

Page 1

The journey from farm to city

Thoughts on Entrada from the Think On Paper series of promotions from MOAB Paper


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MOAB PAPER A divsion of Legion Paper

New York > Los Angeles > Moab 212.683.6990 info@legionpaper.com



ENTRADA part of the line of paper designed by

MOAB PAPER Co. a division of Legion Paper




For my parents: Thank you for showing me how to be brave.



INTRO//EXTRO Introduction + Concept: +++ Life is journey, full of entrances, experiences, ups and downs, and exits. The concept for this book featuring Entrada by MOAB was a rather personal one for me. This book chronicles the journey that I made, with its various entrances and exits, from the small farm in Georgia where I grew up, to the city of San Francisco and the experiences I had when I first arrived. +++ When I made the decision to attend the Academy of Art University, I had no idea what lay in store for me. I had no way of knowing the many ways that I would grow and change, the challenges that I would face, and the rewards that I would gain from making such a bold move, moving from city to country. +++ Such a bold move requires an equally bold paper, able to transition from the soft, warm tones of the South to the bright, fast paced city life of San Francisco. With Entrada, both your entry and your exit will be smooth and professionally recognized.






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Well, here I am. Sitting in a busy airport, people running to catch flights, attendants pre-boarding planes, the news squawking in the corner. I guess I have no choice but to soul search. I haven’t been putting this off, I just haven’t had time. Design school is not the exactly the ideal environment for introspection or reflection. So, while I have this brief moment in place where everyone is waiting for the next thing, I’ll write this. Not for anyone else, just for me. Because, who else is gonna read this? Who else is gonna care? People leave home, go to school, adapt to different environments, and succeed all the time. What makes me so special that people will care about a little country girl who jumped in head first with her eyes closed? Probably no one. But that isn’t the point. I’m not tied to someone else’s opinion of my life, my choices, or my experience. My life is real and important because it’s my life. Because I’ve done something that many wouldn’t dream of doing. I am important because I am. So here it is: this is the story so far. It’s important because I’m important.


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+It’s actually interesting that I begin my history with San Francisco and the Academy and full five years before I would attend. I was in an airport (I guess airports and I have a special relationship, although I can’t say I enjoy our constant contact), bound for Philadelphia, Pennsylvania, to meet a friend. I picked up a magazine and upon sitting down, preceded to pull out the many card stuff inside of the magazine. I barely thought about what I was doing, much less where the cards were from. I don’t know what stopped me, honestly I don’t remember, but one card caught my eye and made me look twice. The card was for the Academy of Art University. Art school. I’d always been interested in the art. I dabbled in painting and drawing, taking pictures, and volunteering at the local art center, but I never thought of it as something I could do for a living. I always felt restless, even in art, over what specially I wanted to do. I loved everything, but more than that, I loved to tell stories. I didn’t know what that looked like, but that’s how I felt. I looked the card over and saw that the campus was in San Francisco, California. I signed. Oh well. Nice idea. I threw away the cards from the magazine, but kept the one from the Academy. I don’t know what I was thinking. I knew that art school in California was about as probable as getting home on a spaceship. Wasn’t going to happen. No need to even mention it at home. But still, I kept it, tucked away in my jacket pocket. Keeping it for what? I don’t think I even knew. Something just told me to keep it. Just in case.


1 - Valdosta, Georgia

45 째 3

46

78 째

12 째

2 - Atlanta, Georgia

10

77

18 째

3 - San Francisco, California

THE SOUTH > GEORGIA > GEOGRAPHY

Capitals > Municipal population > 486,411 Capitals > Atlanta is the most populous state capital by metropolitan area. Geographic centers > Location > 18 miles southeast of Macon Land Acreage > Total Forest Land >24.4 million acres Land area >57,906 sq mi Land borders > Alabama, Florida, South Carolina, North Carolina, Tennessee

[9th of 50]

[3rd of 44] [21st of 56]


Largest cities > Atlanta > 419,122 Mean County Area > 967.99 sq.km. Percentage of area water > 2.56% State capitals > Atlanta - 419,122 Tornadoes > Fatalities > 111 Tornadoes > Injuries > 2,662 Tornadoes > Total cost of damage > $1,117,426,176.00 Tornadoes > Total number > 888 Total area > 59,425 sq mi Geographic regions >The South

Land Acreage > Total 37 million acres [21st of 45]

[46th of 49] [29th of 50]

[14th of 55] [10th of 55] [4th of 55] [13th of 55] [24th of 50]



Not until recently did I know that adventure runs in my family. The Weeks family can be traced back 400 years to a man named William Weekes, who sailed with SIr Walter Raleigh on the first venture into the New World. He was at Roanoke and actually testified in Raleigh’s defense when he was trouble with Elizabeth I. His words were honored and was granted land in Virginia, where he took up in 1635. My family stayed in Virginia until 1750 when they moved down to South Carolina. We fought in the Revolutionary War with the 13th South Carolina Volunteers. My direct ancestor is Michael Weeks the man who came down and settled in Moultrie, Georgia. At the time of the War Between the States, I had three ancestors who fought for the Confederacy in the 11th Cavalry, Company C. One man died in Savannah from a decease before he could action, one man died in service, and one made it home and took care of his family and his brother’s families while maintaining a thriving cloth and shoe making business, as well as having a hand in founding the first Methodist church in the area, which to this day is called Weeks Chapel (it’s five minutes from my house). The fact that my family migrated so far from their original founding is quite amazing for that time in history and for the East Coast in general. The fact that William Weekes had the influence and guts to go and defend Sir Walter Raleigh in front of Elizabeth I herself makes me proud to be from such stock. It’s a lot to live up to, and I’m ready to give it a shot. I’ll be the first in my family to settle on the West Coast. The first to go to an art school. I’m an adventurer, just like my anI was born on March 4th, 1990 in Archibald Mememorial Hospital in Thomasville, cestors. I’m brave, Georgia.In the video from that day, my mother looks fresh-faced and altogether j u s t l i ke my anstunning. My father had just finished throwing up and was clutching a cup of orange juice that a nurse had given him. cestors. Let’s just hope that I can pull this off.



+++ My grandfather once told me “the true story” of how the Weeks’ family came to Georgia and how we became close kin with the Keagans family. It was said that during the War between the States (“there was nothing civil about that war” he’d say) the Weeks’ were still in Virginia, leaving near the Shenandoah Valley. +Ben Weeks, son of Michael and Annie, went to the war and fought bravely, being chosen as one of the sharpshooters (a modern day sniper) for his division. During this time, his camp was linked with the 11th Calvary from Georgia, and he made friends with John Keagans, a boy that hailed from Moultrie, Georgia. The two became close and stayed in touch when they could, sustaining even when their C companies were sadly divided.


+++ It’s funny how things happen. One minute, you’re so sure that you’ve got everything figured out, that you’ve made the right decisions, that settling is the only option, that dreaming of moving beyond the state line is just that. I was still at home in Georgia and it was a week before Christmas when I found out about a six week summer program that the Academy offered. What’s six weeks, I thought. That’s only a month and a half. It’s not nearly the commitment that an entire year would hold, a dream. I could go, satisfy my curiosity, then come home. No strings attached. I remember clearly the night I decided to take the offer seriously. I remember the card that I kept in drawer of my bedside table. Four years had passed since I’d first seen that card and dreamed of San Francisco. Since then, I’d toyed with the idea of SCAD. So much closer to home, so much more possible. I laid in my bed (the same bed I’d had since I was 10) and stared up at the ceiling, counting and recounting the five tiny stars that I’d stuck there years before. I was afraid. I’d never been away from home for more than a week. I almost didn’t know what to do without my family. I had been home schooled until I graduated high school, and the bond that had formed between my family and I was strong. Could I survive without the closeness that I had enjoyed for so long? Part of me never wanted to leave, but I felt a burning inside of me, and uncomfortable itch under my skin, one that I couldn’t scratch away. +++ For all the love I felt for them, I also felt the overwhelming need to get away. I wanted to see something different, try something different. I wanted to meet new people, see new things, and, as cliche as it sounds, I wanted to find somewhere where I felt like I belonged. As much I loved my home, I’d always been different. I had always been enamored with California and the West Coast. As I lay there, the lyrics of a song caught me, and stood me on end. +++ In that moment, I made a decision, that, based on the information I had at hand, I wasn’t really qualified to make. I knew nothing of the city, nothing really of the school (a tour of the facilities didn’t even cross my mind), and nothing of the program of study that I was interested in. As far as I could tell, graphic design made business cards, or something like that. I decided I would go. I would present the idea to my parents, start researching flights, start the transfer process, and start saying goodbye. I didn’t know what my family’s reaction would be. They had always been supportive, always known that I would do something different, but San Francisco? What would they think of that? I’d mentioned it off-handedly, but had never seriously discussed it with them. In a lot of ways, I was afraid. My parents were more open-minded than most of the adults in my community, but I somehow felt that the idea of their twenty-year-old daughter traveling 3,000 miles to a school they’d never seen in a city they’d never been to in a state (literally) on the side of the country would be a bit much for them. Still, I had to try. I knew in the pit of my stomach that if I didn’t take this chance (if I didn’t at least try!) that I’d always regret it.


7°: 15°

+ 45°: 88°

22°: 67°

+

+



bed, biting my lip, trying not to scratch, when Zach called to wish me a happy birthday. I laughed and told him about the pox. I looked at myself in the mirror, covered in spots, my face deeply pitted, and told him I was the ugliest girl in the world. He laughed and replied that I couldn’t possibly be. But what did he know, all the way in Virginia? April was good, I think that’s where the shift began. Some of the work I had done in my photography class that semester was showcased along with others from the class. A lady bought one of my photographs and paid me $75 for it. They say you aren’t a real artists til you get paid. I had never been prouder of anything than I was of those $75 dollars. By the time May rolled around, I didn’t know what I had come over me. I would drive down old country roads, roads I had been down my whole life, and cry for no reason. I started viewing everything as my last. My last meal here, my last trip there. Then, as time drew closer: my last Sunday evening on the porch, my last Tuesday afternoon class, my last Friday night out with friends, my last sunset, last goodnight, last sunrise...

+++ I won’t bore you with the months in between that night and my departure. I really remember those months in bunches: January was miserable. It rained and rained. I couldn’t wait to leave. Friends were incredulous when I told them. Some cried. It was a strange mixture of emotion. I was excited, but something started to creep in, perhaps the reality in all of this? That I was truly leaving my whole life behind for the slim promise at a new one? February was painful. A guy I’d been looking at from across the room used my leaving as an excuse to leave me high and dry on Valentine’s Day. I couldn’t wait to leave after that. I wanted to be as far away from that awful experience as I could. I look back now and I still can’t stand him. March was my last birthday at home, although I didn’t know it. I had an entire week of events planned. These were soon cut short my the arrival of a small red bumps all over my body. I had caught the chicken pox at age twenty. I was shocked, horrified, and saddened. I remember laying across my




17 AUG ATL >>> SFO DL1580 COACH 48D

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GATE: 37C DEPT TME: 1:35PM ARV TME: 5:15PM


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45째: 88째

22째: 67째


7°: 15°

+++There’s nothing I want more than to get out and see something new, but what will I find there? Will I like it? Who will I meet? What will they be like? What if I can’t do this? On Google, the landscape of San Francisco is the exact opposite of my home. That excites me, but it scares me too. Am in over my head? What I am getting myself into? Just the sight of all those buildings so close together makes my stomach turn. I’m used to my space, and I don’t know how I’ll do in that enviroment. Maybe I should’ve gone on the tour. +++ Maybe I should’ve thought more about this. It’s a long way away, maybe I should’ve started smaller. Maybe, just this once, I should’ve thought this thing through. Will it be like all those movies, how everything seems to always fall into place, how the girl always find herself. But what if I don’t like what I become. I don’t hate the girl I am right now. I think she’s sweet, and she can still hope, which is more than can be said for most people. I think that it’ll be good for me. I can always come home. I always go back. I think I can go back. Can I? Will I be able to? Is that what happens when you go beyond what you’ve always known, are you changed? +++ Can you go back to the way things were, to the way you were? I’ll always have a home, but will it always feel like home? Is this one of those moments, the ones where you don’t know that everything’s gonna change, you just don’t know it?

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HE WEST > CALIFORNIA > GEOGRAPHY

38 miles east of Madera, between North Fork and Italian Bar] eographic region >The West and Acreage > Total > 101 million acres [3rd of 45] and Acreage > Total Cropland > 11.4 million acres [13th of 43] and Acreage > Total Forest Land > 23.7 million acres [4th of 44] and Acreage > Total Pasture or Range Land > 56.9 million acres [3rd of 43] and area > 155,959 sq mi [3rd of 56] and borders > Oregon, Nevada, Arizona; international borders: Mexico argest cities > Los Angeles - 3,845,541 Mean County Area > 7,309.84 sq.km. [6th of 49] ercentage of area water > 4.73% [21st of 50] tate capitals (with populations) > Sacramento > 454,330 ornadoes > Fatalities > 0 [47th of 55] ornadoes > Injuries > 83 [36th of 55] ornadoes > Total cost of damage > $63,260,032.00 [31st of 55] ornadoes > Total number > 214 [32nd of 55] otal area > 163,696 sq mi [3rd of 50] S National Historic Landmarks > Number >135 [4th of 51] S National Historic Landmarks > Number, non-duplicated > 134 [4th of 51] Water area > 7,736 sq mi [6th of 50]


EST. TRAVEL TIME > 5HRS : 45MINS TIME DIFFERENCE > EST--PST: 3HRS. DISTANCE > 2,460.4 MI. TIME BY CAR > 1DAY : 45HRS



SAN FRANCISCO, CALIFORNIA




N

W

+++So, I’m here. I haven’t seen anything but the airport yet, but it’s already so much bigger than I thought. Everyone is in a hurry. No one had time for a question, no time for even a moment of hesitation. Everything is so confusing. Maybe I’m just tired, but I’m not sure I even wanna be here. I already feel as though I’m in over my head, and I haven’t even left the airport! What I am I gonna do? What if this is a huge mistake? I can’t go home defeated. There are way too many people who would love for me to crawl home with my tail between my legs. That would be me proving them right, that would mean failure. I can’t do that. No one can know how overwhelmed I am. No one can know that this is the hardest thing I’ve ever done. +++ No one can know that I’m struggling. I have to pretend like everything’s ok, I have to be ok. I have to do this. If I don’t find what I’m looking for here, where will I find it? This has to work, it just has to. I’ll make it work. I’ll survive, it’s what I do. Things can be hard, I can take it. That’s always been my compass in life. Ever since I was little, it’s the creed that my parents, and my whole family, has lived by. I don’t know any other way to be. Things that are easy scare me. It doesn’t require anything of you, so it’s probably not worth anything. The harder it is to do, the tougher it is to make it, the more people scorn and tell you it’s not worth it and you can’t do it, the more right it is. The hardest thing is generally the right thing to do. That’s what I’m doing. The hard thing. I’m gonna go outside and get a cab. I can do this. I’ll be fine. It’ll all be worth it. I’ll E figure it out. here I’ll be fine. Yeah, I’ll be f i ne. J u s t fine. and there S



STATE Abbr. Population [Sq Kms]

Land Area [Sq Kms]

Pop. Density

Land Area

[Sq Miles]

[Sq Miles]

11

California CA

36,756,666

403,931.96

91.00

155,959

235.68

18

Georgia

9,685,744

149,975.85

64.58

57,906

167.27

GA

The buildings seem to sway in tandum, to a tune I can’t hear. Their height is dizzying, and sometimes the sheer epic quality that they acheive is beyond me. There’s nothing like a city to make you feel small.

Pop. Density



7°: 15°

45°: 88°

+++ It took me awhile to venture much farther than most of the people I knew. I started slowly. One morning, I went to a coffee shop three blocks away from my house and purchased a cafe mocha and a croissant. I walked down the next block, then the next. Soon, I’d discovered a shop that sold cards. I bought and sent it back home. One day, I walked down Powell Street. Underground, and in a true moment of bravery, I pick a train and boarded it. The N-Judah took me to Ocean Beach. The Ocean! Water has always been a comforting element in my life and that day afforded me a rare moment of clarity. So I became an adventurer. The city was my jungle, my Sahara. My feelings of wonder for this amazing city were quickly replaced by suspision. I had never before felt the need to examine my fellow man so closely. The unprediciability of every new face was almost more than I could bare. The man on street stood too close to me, the woman on the bus screamed in my face when I glanced over at her. I saw a woman punch a man because she thought he elbowed her on the bus. I learnt to keep my head down, and my guard up.

12 22°: 67°

2-


10

77

3-

1-

45 째 46

3

78 째




Station Inbound/Outbound Route/ Line Current Time Depart Time Arrive Time Time Margin [Appox] [Appox] [Appox] [Appox]

Car No.

Powell Outbound N-Judah 3:53PM 4:01PM 4:40PM 5-7 minutes NH5876

Ocean Beach to Downtown Accessible > stations and accessible stops only Bikes > no



7°: 15°

45°: 88° 22°: 67°

12

2-


+

+

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I got off the train and crossed the street, already feeling the sand crunching between my feet and the salty air piercing my nostrils. I set foot on the splintered boardwalk and walked down between the buffs. I passed through the brush and suddenly the world seemed to open up before me and I felt as though I could think and breathe again. I was shocked by the sound of absolute silence. I was filled with such joy that I leapt along the shoreline, so happy to be close to the water and the sand, two things that have always brought me comfort, ever since I was a child. The clarity that this experience afforded me was great and I saw two world coming together. I realized that I could live in both and strive in both, knowing that I could adapt and find a place in the choas.




Entrada Natural 290lb gsm Printed on Epson Four Star with an Epson Stulus Photo 1400 Full CMYK color process Photography: Megan Weeks

Entrada Natural 290lb gsm Printed on Epson Four Star with an Epson Stulus Photo 1400 Full CMYK color process + Spot Varnish Photography: Megan Weeks

Entrada Natural 290lb gsm Printed on Epson Four Star with an Epson Stulus Photo 1400 Full CMYK color process Photography: Megan Weeks


Entrada Natural 290lb gsm Printed on Epson Four Star with an Epson Stulus Photo 1400 Full CMYK color process + Spot Varnish Photography: Megan Weeks

Entrada Natural 290lb gsm Printed on Epson Four Star with an Epson Stulus Photo 1400 Full CMYK color process Photography: Megan Weeks

Entrada Natural 290lb gsm Printed on Epson Four Star with an Epson Stulus Photo 1400 Full CMYK color process + Spot Varnish Photography: Megan Weeks


Paper > Cover: Epson Five Star Ultra Premium Presentation Matte > 51lb > 13x19 Text: Epson Four Star Premium Presentation Matte > 48lb > 8.5x11 Separations: Spot Varnish produced with conventioal dry etching techniques. Duotones: Created and checked in Adobe Illustrator Ink Maunfacturer: Epson 79 High-Capacity, Epson INC. Printing > Epson Stylus Photo 1400 Photography > Megan Weeks and/or various sources Concept > Copy > Design: Megan Weeks, Š 2012


ENTRADA 190 CUT SHEETS 4 x 6 50 sheets $17.48 5 x 7 25 sheets $15.48 8.5 x 11 25 sheets $33.98 8.5 x 11 100 sheets $116.48 11 x 17 25 sheets $69.48 13 x 19 / A3+ 25 sheets $83.48 13 x 19 / A3+ 100 sheets $293.48 17 x 22 25 sheets $131.48 A4 25 sheets $39.48 A2 25 sheets $128.48 SCORED CARDS 7 x 10 scored 7 x 10 scored

25 sheets 250 sheets

$32.98 $170.48

ROLLS ON 3” CORE 13 x 66’ roll 17 x 66’ roll 24 x 66’ roll 44 x 66’ roll

$128.98 $157.48 $208.48 $367.48

ENTRADA 290 ROLLS ON 3” CORE

13 x 40’ 17 x 40’ 24 x 40’ 24 x 100’ 36 x 40’ 44 x 40’ 44 x 100’ 50 x 40’

$76.48 $94.98 $123.48 $269.48 $192.48 $214.48 $520.48 $291.48

roll roll roll roll roll roll roll roll

ENTRADA 300 CUT SHEETS

5 x 7 25 sheets $18.48 8.5 x 11 25 sheets $37.48 8.5 x 11 100 sheets $121.48 11 x 17 25 sheets $72.48 13 x 19 / A3+ 25 sheets $87.48 13 x 19 / A3+ 100 sheets $313.48 17 x 22 25 sheets $138.48 17 x 25 50 sheets $231.48 24 x 30 25 sheets $227.48 24 x 36 25 sheets $325.98 36 x 48 25 sheets $545.48 A4 25 sheets $41.48 A2 25 sheets $131.48

ROLLS ON 3” CORE 13 x 40’ 17 x 40’ 24 x 40’ 36 x 40’ 44 x 40’ 50 x 40’

roll roll roll roll roll roll

$94.98 $115.48 $150.48 $224.48 $258.48 $291.48



This book was created by Megan Weeks in her junior year at the Academy of Art University in San Francisco, California. The inside of this book is printed on Epson Premium Presentation Matte and cover is printed on Mohawk Superfine Bright. Typefaces used in this book are FF Sero OT from the Font Shop and Granjon, an old-style serif designed by George William Jones 1928.



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