Megan Weeks : Senior Portfolio

As designers, we are problem solvers. We deal with irritants both large and small when working on a project, much like the process that an oyster goes through to form a pearl.

In the end, hard work, at times irritating, can lead to something beautiful—it's what the oyster taught me. — M EGA N W E E K S

As designers, we are problem solvers. We deal with irritants both large and small when working on a project, much like the process that an oyster goes through to form a pearl.

In the end, hard work, at times irritating, can lead to something beautiful—it's what the oyster taught me. — M EGA N W E E K S

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To my family, thank you for taking this wild journey with me.

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“ Design a paper line and use the paper as a creative starting point.”

— I N T RO / EXT RO

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“ Design a new label that honors a famous drink's history.”

— DR A M BU I E

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“ Design a deep South resturant with a special California twist.”

— B R E N DA' S

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“ Design a game that's fun, lively, and quirky.”

— W H AT ' S T H E WO R D?

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“ Design a new look for the top art museum in the South.”

— TH E H IGH

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“ Design fresh and diverse product lines for a retail giant.”

— T R A DER JOE'S

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“ Re-design a visual language that marries science and nature.”

— K I E H L' S

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“ Design an app that uncovers the music that made great cities.”

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LOCAL TU NES

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“ Design an identity that doesn't take itself too seriously.”

— C H I L D R E N ' S P L AC E

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“ Design a water bottle that's feminine, colorful and refreshing.”

— EV I A N

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“ Design a logo that tells a unique story and establishes the client.”

— I DEN ITI ES

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“ It is good to have an end to journey toward; but in the end, it is a journey that matters.”

— E R N E S T H E M I N GWAY

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Ty p o g r a p h y 3

B o o k , P o s te r, S w a t c h C a r d s

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M y assignment was to promote a paper line using information about the paper as a creative star ting point and as a means to showc ase and promote the paper.

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A riel Grey

F a l l 2 0 12

‥ k e y wor ds Muted Transitional Atmospheric

‥ process I chose Entrada by M oab for its organic cot ton rag and its unusual name. I learned that Entrada means entr y, and I bec ame interested in the concept of movement and transition. I chose to relate this idea of entering(as well as exiting) to my own experience of leaving my home on a farm to journey to the cit y for school. I used old journals, keepsakes, and photographs to tell the stor y of a new season in my life.

‥ the pearl T he result was a book that promoted Entrada in all its weights, grains, and colors by chronicling my journey from farm to cit y and my first few months in a new environment.

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“ I distrust camels, and anyone else who can go a week without a drink.”

— J O E E . L EW I S

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Package Design 3

Identit y, bot tle labels, bar accessories

T he initial design for Drambuie wasn’t ef fectively representing the brand, its histor y, or current market trends.

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Christine George

Spring 2013

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k e y wor ds

I began with the histor y of the liquor, dating back to the 17th centur y S cot tish Highlands. I decided to infuse the design with S cots - A nglo flavor and target men, transforming the look and feel to bet ter represent the classic liquor.

Strong M asculine Classic Historic al

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the pearl T he finished design is masculine, refined, and classic. It more accurately reflects the histor y and richness of the drink that satisfies.

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“ As if you were on fire from within. The moon lives in the lining of your skin.”

— PA B L O N E RU DA

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V i s u a l S y s te m s 2

Book & Poster

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A s a diverse brand, K iehl’s didn’t have a distinctive voice. Promotional materials were inconsistent; the company needed a visual language that could express the values of natural ingredients and scientific formulas.

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E s te r C l a r k

Fall 2013

‥ ‥ k e y wor ds N atural S cientific Youthful C olor ful

process I began with researching the company fully tr ying to understand definitively what K iehl’s was about. Af ter I identified the values of natural and scientific, I formed a concept around the idea of synthetic nature.

‥ the pearl T he result was a consistent visual language that accurately represented the company and expressed the key at tributes that K iehl’s strives to achieve, developing scientific ally tested formulas using the richness of natural resources.

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“ Music expresses that which cannot be put into words and that which can’t remain silent.”

— V IC T OR H U G O

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proj ec t : local tunes

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Graphic Design 3

IOS moblie applic ation

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M y assignment was to create a mobile applic ation that would ser ve an urban cit y like S an Francisco, whether for tourists or loc als.

I chose to focus on S an Francisco's striving music scene and the histor y that made it great.

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A mir Bahadori, Br yan Periat t

Fall 2012

‥ k e y wor ds Youthful Unique A r tistic

‥ process I began looking at the music apps that were available and quickly saw that there were none that craf ted playlists based on your actual loc ation, nor did they of fer any historic al contex t. I decided to make my app a mix of both.

‥ the pearl T he final app is the best of both worlds, of fering custom and curated playlists, historic al facts and information, and the abilit y to share newly discovered songs and albums.

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“ If you’re afraid of butter, use cream.”

— JULIA CHILD

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proj ec t : brenda’s french soul food

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V isual Systems 1

Idenit y, resturant collateral, resturant enviroment

A s a N ew Orleans inspired soul food restaurant, Brenda’s French S oul Food wasn’t communic ating its French and southern roots.

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Nicole Flores

Spring 2013

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I began thinking about the similairities and dif ferences in French and southern culture, hoping to find some common ground. W hat c ame to me was a verbal expression fusing both cultures together in a welcoming way.

Inviting Homemade Bright Authentic

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the pearl A full identit y system that combines French and southern influences with consideration to C alifornia audiences. A consistent look and feel including a new color palet te and icon system help to round out the brand.

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“ Life is more fun if you play games.”

— ROA L D DA H L

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Package Design 3

I d e n t i t y, g a m e b o a r d , p l a y i n g pieces, playing cards

T h e b o a r d g a m e d e s i g n w a s o u t - d a te d a n d d i d n’ t r e f l e c t t h e q u i r k y a n d e n e r g e t i c n a t u r e o f g a m e p l a y.

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Christine George

S p r i n g 2 0 13

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k e y wor ds

Inspired by the nostalgia of vintage board g a m e s , I d e c i d e d to i n c o r p o r a te a r e t r o t h e m e i n to m y d e s i g n s . I c o l l a b o r a te d w i t h a n i l l u s t r a to r to b r i n g to l i fe a c a s t o f c h a r a c te r s w h i c h a d d e d a u n i q u e e l e m e n t to t h e p l a y e r 's ex p e r i e n c e .

Nostalgic Color ful Fun Quirk y

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the pearl The final board game design is color ful, i l l u s t r a t i v e , a n d i nv i t i n g , e v o k i n g n o s t a l g i c sentiment with a fun at titude.

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“ We look at the world once, in childhood. The rest is memory.”

— L O U I S E GLÜ C K

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proj ec t : children’s place

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Identit y 2

Identit y, stationer y system, print & web applic ations

T he existing identit y of the clothing retail company lacked a child - like qualit y, leaving it feeling generic and corporate.

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T homas M c Nult y

Spring 2013

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I began thinking about symbols that are associated with childhood. I explored the concepts of nature and abstraction in my identit y studies.

Ultimately, none were able to c apture the simplicit y of childhood like a child ’s smile.

C olor ful Child - like Play ful M odern

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the pearl T he final logo, applic ations and subsequent visual system displays the simple joy of a child ’s smile, while ar t ful st yling and a modern color palet te give a sophistic ated feeling.

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“ Fashion changes, but style endures.”

— COCO CH A N EL

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Package Design 2

Identit y, bot tle labels large and small

Evian’s current design wasn’t communic ating for their biggest audience.

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Christine George

Fall 2012

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‥ process Long associated with the world of fashion, I chose to focus on creating a fresh design that appealed to Evian’s strongest market: young, fashion conscious women.

k e y wor ds Fasionable Feminine Young Refreshing

‥ the pearl T he finished product is color ful, light, feminine and refreshing, with a tasteful nod to the fashion world.

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“ Art enables us to find ourselves and lose ourselves at that same time.”

— T HOM AS M ERTON

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Graphic Design 2

B o o k , m u s e u m c o l l a te r a l , signage, adver tisements

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T he visual language of the High Museum of A r t was surprisingly conser vative considering its status as the top modern ar t museum in the southeastern United States.

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T homas M c Nult y

Spring 2012

‥ k e y wor ds M odern Accessible Bold S ophistic ated

‥ process I decided to balance the clean design that existed by adding modern elements to the new museum collateral while still remaining accessible to the public.

‥ the pearl T he result was an identit y that retained elements of the previous design(including the logo)with the addition of strong colors and a fresh t ypographic palet te.

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proj ec t : the high museum of ar t atlanta

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“ People who love to eat are always the best people.”

— JULIA CHILD

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‥

cou r se

del i v er a bl es

probl em

Package Design 4

Mulitple product lines for various demographics

Af ter examining Trader Joe's of ferings, it bec ame clear that the brand lacked cer tain product lines that would add diversit y.

‥

‥

insruc t or

year

Michael Osborne

Fall 2013

‥ t e a m member s C aitlin Barker H yemin Jung Z ach Mexic ano

‥ process M y group and I began by identif ying demographics that were underrepresented and tailoring lines to fit those groups.

We chose t ypography, color, and imager y that we felt would communic ate.

‥ the pearl T he finished product lines of fer fresh, exciting oppor tunities for Trader Joe's to grow as a brand and at tract customers.

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Store Brand

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d e pa r t m e n t

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usp

Ever yday Essentials

Grains, Oils, Seasonings, Spices

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A line that provides customers with essential items for ever yday living with an emphasis on providing value - driven and qualit y concious products.

au d i e nc e

k e y wor ds

Adults 3 5 - 5 0

Practic al Simple Reliable

proj ec t : trader joe’s

m at er i a l s : packa g ing

Private Brands

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d e pa r t m e n t

del i v er a bl es

usp

Spreads & Jams

S auces, Jams, Preser ves

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A line that brings the best of foods that are uniquely A meric an, with all regional areas of the countr y represented.

au d i e nc e

k e y wor ds

Adults 25 - 3 5

W holesome N ostalgic Honest

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d e pa r t m e n t

del i v er a bl es

usp

Baking & Spices

Flour, Sugar, E x tracts, Step - by - Step baking kits.

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‥

A line that gives first time bakers confidence through simple, straight- for ward instruction to create fresh breads and pastries on thier own.

au d i e nc e

k e y wor ds Accessible Uncomplic ated Warm

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Young adults 21- 3 0

07

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“ I want to make beautiful things, even if nobody cares, as opposed to ugly things.

That’s my intent.”

— SAU L BA S S

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Va r i o u s C o u r s e s

Va r i o u s i d e n i t i e s based on project needs

n /a

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insruc t or

year

Va r i o u s i n s t r u c to r s

2 0 11 – 2 0 14

‥ k e y wor ds

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‥ process n /a

Va r i o u s

‥ the pearl n /a

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local Tunes

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local Tunes

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‼ c o l o p ho n

cou r se

inst ruc t or

Senior Por t folio

Mar y Scott

s c ho o l

printer

Academy of Ar t Universit y S an Francisco, C alifornia

Giant Horse 13 3 6 S a n M a t e o A v e , South San Francisco, CA 9 4 0 8 0

stock

bindery

A r r a s t o x B o o kc l o t h , S t e r l i n g F i n c h F i n e B r i g h t 10 0 l b

The Key Printing & Binding 19 3 4 P a r k B l v d Oakland, CA 9 4 6 0 6

p ho t o g r a p h y

t y p e fa c e s

Dustin Soriano dustinsoriano.com

Bauer Bodoni Mrs. Eaves Univers

designer Megan C. We e ks 229 - 456 -5650 weeksmeganc @gmail.com meganweeksdesign.com

164 :

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‼ cop y r igh t Š M e g a n C . W e e k s 2 0 14 A ll rights reser ved. No par t of this publication can be reproduced or transmit ted in any form or by any means, electronic or mechanical without prior permission from Megan C. Weeks.

Writ ten and produced by Megan C. Weeks

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m eg a n w eek s : por tfolio

proj ec t : thank yous

m at er i a l s : print

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: ‼ t o m y pa r e n t s: T hank you, thank you, thank you.

T hank you for believing in me. T hank you for trusting me. I love you.

t o m y s i s t e r b e s t i e s: Rachel, C aroline, H annah, Rhet ta, L aura: You girls are my rock. I am the person I am today bec ause of the relationship I have with each one of you.

I love y'all so much.

t o m y f r i e n d s: Jaymie, Seth, Joseph, Kelly, K atie, Frank , A raceli, S and y, Dustin, Devin, Danielle(supreese!), my R A and Georgia family: T here is absolutely no way I could've done this without y'all.

T hank you for being the family I chose.

t o m y m e n t or s: Christine George, Ester Clark , Darrel H ayden, Michael K ilgore, Michael Osborne, David H ake, M ar y S cot t: Your passion and dedic ation to your craf t is the reason I am the designer I am. T hank you so much.

t o g e or g i a : T hank you for raising me right.

t o s a n f r a nc i s c o: T hank you teaching me ever y thing I know.

to m y a bba: T hank you for always keeping your promises.

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