kindred arcadia brand guide
event title and tagline
The creators of The Kindred Arcadia Music Festival aim to create an atmosphere of interconnectivity where people can enjoy the simple pleasures of life. The event will be geared towards encouraging attendees to live in the moment while learning how this can positively affect their mental wellness. Being in nature and listening to music are incredibly effective tools for stress management, and are proven tactics to help reach relaxation. Additionally, the event’s goal of creating a sense of community will be facilitated through the arrangement of local vendors and artists surrounding the Telluride Town Park grounds.
event concept
mood board
logo
working roughs
final solution bl ack and white
final solution full color
form
The tree and mountain forms suggest and reinforce the essence of peace found in nature.
type
The handwritten quality creates a sense of authenticity, paralleled with a clean san serif typeface that creates a sophisticated and trustworthy appeal.
color
Earth tones were chosen to create a neutral palette that supports the nature friendly theme. Muted pastels are added to elicit a sense of light, softness, and calmness.
solution rationale
color
pantone 7514 c
pantone 9582 c
pantone 7537 c
pantone 443 c
pantone 425 c
cmyk 16, 39, 47, 0
cmyk 15, 8, 20, 0
cmyk 36, 26, 35, 0
cmyk 47, 31, 34, 0
cmyk 65, 55, 52, 28
rgb 214, 162, 133
rgb 215, 217, 201
rgb 167, 171, 161
rgb 142, 156, 156
rgb 83, 87, 90
hex #d5a286
hex #dfd9c9
hex #a7aba1
hex #8e9c9c
hex #53575a
color palette
typography
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz source sans pro semibold
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz source sans pro light
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz itc bookman std medium
typography
campaign
edits
Building off the brand’s use of earth tones, all imagery should be edited in a similar manner. The goal is to create a low contrast, peaceful scene.
imagery
poster
billboard
instagram sliders
facebook profile
stickers
merchandise
merchandise
thank you