Roots Juicery

roots organic pressed juicery brand standards 2020

Our joint mission is to provide the highest quality organic juice and plant-based foods, and to inspire people to live healthier lives.

We realize the common fast-paced lifestyle typically leads to poor dietary decisions. Making our goal to encourage adapting healthy habits that will let you grow, repair and rejuvenate for a long, happy life.

As a lifestyle brand we aspire to be a pillar for a better life through the aid of our products and services.

misson statement

As a lifestyle brand, Roots should be more than just it’s products.

Roots Juicery has a young upbeat tone that should be evident through exciting copy that engages the audience. Social media and marketing efforts should use bold visuals that showcase an adventurous outdoors way of living. The brand aims to have a down to earth personality that capitalizes on the importance of healthy, sustainable life practices.

tone & personality

the logo

primary logo

The logo is made to stand for Roots Juicery. The form was created from letterforms of the typeface Raleway. The letter “R” stands for Roots and is the focal point of the mark. To mimic the idea of roots the letter “j” was used. Therefore, the two letters used to make the logo point back to the name of the brand itself.

logo construction & rationale

primary vertical

secondary horizontal

ROOTS alternate logo lockup

for legibility the logo must not be scaled below 1 inch or 72 point 1 in 72 pt

minimum sizing

R R

R

R clear space

the logos distinguished clear space is equal to the uppercase “r� in the mark. this clear space must be considered when placing the logo in all product and brand assets.

color

pms pantone black c

pms paper

hex code #2d2a26

hex code #ffffff

cmyk

cmyk

67, 64, 67, 67

rgb

45, 42, 38

primary colors

0, 0, 0, 0

rgb

0, 0, 0

pms 4011 c

pms 7520 c

pms 129 C

pms 4207 c

hex code

hex code

hex code

hex code

#d67542

#e9beaf

#e7ce45

#869e72

cmyk

cmyk

cmyk

cmyk

12, 64, 83, 2

7, 27, 27, 0

11, 14, 86, 0

51, 25, 65, 3

rgb

rgb

rgb

rgb

214, 117, 66

233, 190, 175

231, 206, 69

134, 158, 114

secondary colors

product

product packaging

additional packaging application

ROOTS

website

website

website

campaign

the campaign Roots and routes encourages our spirited customers to hit the open road and seek out adventure.

Partnering with several van life enthusiasts this campaign educates our customers on the best way to travel. Through various podcasts along with social media account takeovers we aim to reach our patrons and inspire a lifestyle of unforgettable experiences.

campaign

poster promo

poster promo

poster promo

billboard promo

thank you