THE ASK Propose an integrated campaign tactic that takes fan digital/social behaviors and weaves them into traditional media, and taps into the lifestyle central to the show.
THE INSIGHT GIRLS fans like media that feels authentic and personal but is also shareable and entertaining.
THE BIG IDEA What if...fans could explore the local hang-outs featured on the show through a social scavenger hunt?
haring (#GIRLSOnTour).
EXPLORE ALL OF BROOKLYN & TWO THIRDS OF MANHATTAN
#GIRLSOnTour
Partner with FourSquare and local businesses to create a list of restaurants, mages and content are for proof only bars, shops, etc. as seen on GIRLS.
idential: Do not distribute
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Fans check-in to get first FourSquare tip about next location. Led from place to place through hints relating to show. Additional incentives with discounted FUEL FROM CONTENT TO COMMERCE3 meals, beverages,BIG etc.
TM