FEMINIST ACTIVISM:
MISREPRESENTATION OF WOMEN IN MEDIA
THE ASK Develop and execute a campaign to the William & Mary community that educates and engages them about the significance of the issue.
THE INSIGHT Students don’t like to be preached to about what they’re doing wrong and many of them think feminism is a touchy and annoying subject.
THE BIG IDEA What if...we made feminist funny and easy to talk about by using comedians in media and in society to speak out?
From the students. Let’s get W&M to give examples of sexist comments.
From the media. Let’s get feminist role models in media to get a quote in.
48 students spoke out. 970+ likes in 5 weeks. 6K+ post reach.
973
212
973
From the comedians. The funny ladies of W&M improv & sketch comedy groups shared their views at a comedy showcase.
Publicity for the comedy event. Brought the funny and well-known logo for the campaign physically onto campus to the statues.
124 students attended.
Comedians responded to “How does sexism & media affect your life?”
#THATSNOTFUNNY