HOW TO ATTRACT
dream clients (WHO PAY WELL & VALUE YOUR WORK!)
Copyright Hobby to Pro Photo 2015
WWW.HOBBYTOPROPHOTO.COM
This workbook goes along with the Hobby to Pro blog article: How to Find Photography Clients, Part I: Setting the Foundation. When it comes to attracting dream clients, the very first step is to buid a foundation for your business. In order to attract your dream client, you need to know who that dream client is! Fill out this workbook to get a strong grasp on your ideal client. Next, you will outline a plan for marketing events that you can run throughout the year!
Determine Your Ideal Client 1. What type of photography is going to be your Specialty - your main focus? (Children, seniors, weddings, etc. - get specific!) _________________________________________________________________________________________ 2. What are the demographics of your ideal client? (Age, income bracket, professions, etc.) a. Age? ____________________________________________________
b. Gender of decision maker?
____________________________________________________
b. Income Bracket?
____________________________________________________
c. Age & number of children?
___________________________________________________
d. Career? ____________________________________________________ e. Hobbies? ____________________________________________________
f. Where do they shop?
____________________________________________________
g. What magazines do they read? ____________________________________________________
e. Other? ____________________________________________________
Copyright Hobby to Pro Photo 2015
WWW.HOBBYTOPROPHOTO.COM
Create Your Marketing Calendar Month: _____________
Month: _____________
Specials / Event Ideas:
Specials / Event Ideas:
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Month: _____________
Month: _____________
Specials / Event Ideas:
Specials / Event Ideas:
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Month: _____________
Month: _____________
Specials / Event Ideas:
Specials / Event Ideas:
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Copyright Hobby to Pro Photo 2015
WWW.HOBBYTOPROPHOTO.COM
Create Your Marketing Calendar (cont.) Month: _____________
Month: _____________
Specials / Event Ideas:
Specials / Event Ideas:
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Month: _____________
Month: _____________
Specials / Event Ideas:
Specials / Event Ideas:
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Month: _____________
Month: _____________
Specials / Event Ideas:
Specials / Event Ideas:
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Copyright Hobby to Pro Photo 2015
WWW.HOBBYTOPROPHOTO.COM
Want more? Here’s the next step: Are you ready to bring in your first clients, build your portfolio and experience these types of results for yourself? If so, say hello to the Client Jumpstart Kit! I’ve taken what I’ve learned over my years as a professional photographer and created a simple, actionable kit so that you can avoid the overwhelm, confusion and stress that comes with finding your first photography clients on your own. The kit includes 15+ minutes of video training, a client mind-map worksheet, and a word-for-word script you can use to bring in your first clients!
CLICK HERE TO LEARN MORE!
Copyright Hobby to Pro Photo 2015
WWW.HOBBYTOPROPHOTO.COM