As part of this project, I worked with client Stephanie from Girl Versus Dough to create her first eCookbook, Quick Bread Love. Scope for this project included:
- Planning & initial customer research
- Pre-launch marketing, including the creation of a eBook Team Facebook Group
- eCookbook branding, including color & font palette, pattern design, layout design
- Full design of the final eCookbook
- Setup and content writing for email marketing campaign
- Design, copy writing and setup for sales page
- Creation of an affiliate marketing program
- Launch marketing strategy, including an affiliate blog-wide social contest
- Post-launch marketing plan
Visit http://www.artfulpublications.com for more info!