Type Specimen Book: Futura

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4 (Futura Light 17pt)

The quick brown fox jumps over the lazy dog. (Futura Light Oblique 17pt)

How razorback-jumping frogs can level six piqued gymnasts. (Futura Book 17pt)

Jackdaws love my big sphinx of quartz. (Futura Book Oblique 17pt)

A quick movement of the enemy will jeopardize six gunboats. (Futura Medium 17pt)

Wafting zephyrs quickly vexed Jumbo. (Futura Medium Oblique 17pt)

Brawny gods just flocked up to quiz and vex him. (Futura Heavy 17pt)

The five boxing wizards jump quickly. (Futura Heavy Oblique 17pt)

Crazy Fredericka bought many very equisite opal jewels.

(Futura Bold 17pt)

Amazingly few discotheques provide jukeboxes. (Futura Bold Oblique 17pt)

Sphinx of black quartz, judge my vow.

(Futura Extra Bold 17pt)

Brick quiz whangs jumpy veldt fox. (Futura Extra Bold Oblique 17pt)

Pack my box with five dozen liquor jugs.


FONTSTYLES (Futura Light Condensed 17pt)

Cozy lummox gives smart squid who asks for job pen. (Futura Light Condensed Oblique 17pt)

Six big juicy steaks sizzled in a pan as five workmen left the quarry. (Futura Medium Condensed 17pt)

Sixty zippers were quickly picked from the woven jute bag. (Futura Medium Condensed Oblique 17pt)

My girl wove six dozen plaid jackets before she quit. (Futura Bold Condensed 17pt)

Amazingly few discotheques provide jukeboxes. (Futura Bold Condensed Oblique 17pt)

Jump by vow of quick, lazy strength in Oxford. (Futura Extra Bold Condensed 17pt)

Waltz, nymph, for quick jigs vex bud. (Futura Extra Bold Condensed Oblique 17pt)

‘Now fax quiz Jack!’ my brave ghost pled.

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Paul

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The font Futura was created in 1927 by Paul Renner. Renner is said to have been sceptical of many forms of abstract expression including jazz music, films and dancing, yet looked favorably upon modernism as an artistic era. This font was his attempt to bridge the space between the nineteenth century and the twentieth, the traditional and the modern. It was his hybrid of gothic- and roman-style typefaces. Renner wrote two design books about good design, Typography as Art and The Art of Typography. He also published some

political works voicing his opposition to the Nazi’s including a book called Cultural Bolshevism?. Renner is credited with two other typefaces as well. Architype Renner, inspired by his exploration of geometric letterforms, and Tasse, which was released in 1994 as a revival of his 1953 typeface Steile Futura. The version of Futura you see here was one of the mostused fonts of the twentieth century and is identifiable from it’s geometric shapes reminiscent of the Bauhaus design style popular at the time.

Renner


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Low x-height Sans-serif font

Sharp apex

Perfectly round bodies and counters Flat terminals Consistent stroke width

Straight terminals

Flat apex

Varying stroke width Serif font

Oval-shaped counter

Also: -no tails or hooks on ascenders/descenders -Inspired by per fect circles, squares and triangles

Slanted terminal

Tall x-height Also: -long, bracketed serifs -curled tails and ascenders


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Futura Std Book Times New Roman 200pt 200pt



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