Meiling Cai_portfolio by 474076350@qq.com

M E I L I N G C A I // SELECTED WORKS

SELECTED WORKS

MEILING CAI

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M E I L I N G C A I // SELECTED WORKS

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M E I L I N G C A I // SELECTED WORKS

// ALWAYS FOLLOW YOUR HEART.

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SCHOOL

// ACADEMY OF ART UNIVERSITY

MAJOR

// GRAPHIC DESIGN

M E I L I N G C A I // SELECTED WORKS

// TABLE OF CONTENTS

// TA B L E O F C O N T E N T S

008 031

CHINA AIRPLANS

062 077

FOOTMARK

108 117

S M A R Tâ&#x20AC;&#x201D; M A S K

REDESIGN

Strategies for Branding

032 045

CINNABAR WINERY

078 091

N AT U R A L

118 153

P E T M AT E S TO R E

Package Design 3

046 061

S AV E O U R

092 107

C A K E M Y DAY

P O L L I N ATO R S

Visual Systems 2 CHAPTER

// 03

Visual Systems 1

Typography 3

MEDICINES

Graphic Design 3

04 05 06 07 08

Graphic Design 2

Package Design 4

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// S T R AT E G I E S F O R B R A N D I N G

M E I L I N G C A I // SELECTED WORKS

DESIGN IS NOT JUST WHAT IT LOOKS LIKE & FEELS LIKE. DESIGN IS HOW IT WORKS. — By Steve Jobs

P R O J E C T // C H I N A A I R L I N E S CHAPTER

// {01} 02 06

I have emphasized the brand’s core values in terms of "tradition, technology, green environment, dynamic, and trustworthy", along with efforts in redesigning the logo, company brochures, and other promotional materials.

Selecting a influential airline company from the market and redesigning its brand image for the purpose of visionary exploration.

// APPROACH

// OBJECTIVE

PROJECT

KEYWORDS

DELIVERABLES

Branding 2

China Airlines

Tradition

Website

Comfortable

Application

INSTRUCTOR

SEMESTER

Tom Mcnulty

Summer 2018

Dynamic

Video

COURSE

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S T R AT E G I E S F O R B R A N D I N G

VISUAL IDENTITY AND BRAND MANUAL GUIDELINES

COURSE

CHINA AIRLINES

Brand Identifier

1.7 Clearspace & Minimum Size

INSTRUCTOR

T O M M C N U LT Y

CHINA AIRLINES

CHINA AIRLINES 100 px

To the most effective, both treatments of China Airlines identifier should always

The minimum size of China Airlines identifier signatures should be reserved only

be surrounded by precisely minimum amount of clear space. This territory will

when the layout space is limited. Us the signature at a larger size whenever

set it off far distinctly from any other accompany copy, photography, illustrative

possible. For all China Airlines signatures, the minimum size may varies. Please

materials, and other graphic elements.

be advised to the chart below for more detailed information.

The recommendation minimum distance that define territory here are derived from the capital A from the China Airlines identifier shown on this page.

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40 px

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // C H I N A A I R L I N E S

CHAPTER

{01}

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CHINA AIRLINES

VISUAL IDENTITY AND BRAND MANUAL GUIDELINES

FRUTIGER LT STD - LIGHT

2.1 Main Typeface

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcedfghijklmnopqrstuvwxyz 1AKZIDENZ-GROTESK 2 3 4 5 6 7NEXT 8 9- REGULAR 0-!@#$%^&*(,:;) Typography ABCDEFGHIJKLMNOPQRSTUV WXYZ 2.2 Secondary a b cTypeface edfghijklmnopqrstuvwxyz 1234567890-!@#$%^&*(,:;)

M E I L I N G C A I // SELECTED WORKS

Typography

abcedfghijklmnopqrstuvwxyz 1* 2 3 4 5 6 7 8 9 0 -* ! @ # $ % ^ & * ( , : ; )

As with our logo, consistent use of our corporate typefaces reinforces China Airlines brand identity.

China Airlines relies heavily on type for visual aid within the system for our rebranding strategy. By using Source akzidenz-grotesk next and frutiger

MR EAVES SAN OT - BOOK

lt std in almost every situations, and elements where legibility matters, and emphasizing the important information.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcedfghijklmnopqrstuvwxyz A T U* V( W 1 2B 3C D 4 E5 F6G7H8I J9K0L-M! N @O# P$Q%R^S & , : X; Y )Z AKZIDENZ-GROTESK NEXT - MEDIUM

abcedfghijklmnopqrstuvwxyz 1234567890-!@#$%^&*(,:;) MR EAVES SAN OT - REGULAR

abcedfghijklmnopqrstuvwxyz 1234567890-!@#$%^&*(,:;)

P R O J E C T // CHINA AIRLINES

ABCDEFGHIJKLMNOPQRSTUVWXYZ FRUTIGER LT STD - LIGHT abcedfghijklmnopqrstuvwxyz A IJK S T^U&V W 1 2B C 3 D4 E5F 6G 7H 8 9 L0M- N! O @ P#Q$R% * (X,Y: Z; )

MR EAVES SAN OT - BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcedfghijklmnopqrstuvwxyz 1234567890-!@#$%^&*(,:;)

As with our logo, consistent use of our corporate typefaces reinforces China Airlines brand identity.

China Airlines relies heavily on type for visual aid within the system for our rebranding strategy. By using Source akzidenz-grotesk next and frutiger

lt std in almost every situations, and elements where legibility matters, and

CHAPTER

emphasizing the important information.

China Airlines logotype uses MR Eaves San OT in bold as our identity's logotype, to express out personality and culture within the organization.

// {01}

However, due to the safety and legibility of these typeface, this typeface would only been used as logo, but never for the body text, where it need extra clear

// PRIMARY COLORS

// SECONDARY COLORS

Frutiger Lt Std - Light

PANTONE: 661U CMYK: 79 61 13 0 RGB: 70 102 169

PANTONE: 293U CMYK: 89 67 8 0 RGB: 33 90 168

PMS: #F2ECDB CMYK: 6 8 16 0 RGB: 242 236 219

/ / S E C O N D A R Y T Y P E FA C E

PANTONE: 238U CMYK: 14 47 0 0 RGB: 237 113 190

Akzidenz-Grotesk Next - Medium

/ / P R I M A R Y T Y P E FA C E

legibility to the context.

Mr Eaves San OT - Bold

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// S T R AT E G I E S F O R B R A N D I N G

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // C H I N A A I R L I N E S

CHAPTER

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// S T R AT E G I E S F O R B R A N D I N G

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // C H I N A A I R L I N E S

CHAPTER

{01}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// S T R AT E G I E S F O R B R A N D I N G

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // C H I N A A I R L I N E S

CHAPTER

{01}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// S T R AT E G I E S F O R B R A N D I N G

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // C H I N A A I R L I N E S

CHAPTER

{01}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// S T R AT E G I E S F O R B R A N D I N G

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // C H I N A A I R L I N E S

CHAPTER

{01}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// S T R AT E G I E S F O R B R A N D I N G

M E I L I N G C A I // SELECTED WORKS

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// S T R AT E G I E S F O R B R A N D I N G

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // C H I N A A I R L I N E S

CHAPTER

{01}

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// T O M M C N U LT Y

COURSE

// PA C K A G E D E S I G N 3

P R O J E C T // C I N N A B A R W I N E R Y

â&#x20AC;&#x201D; By Tate Linden

M E I L I N G C A I // SELECTED WORKS

DESIGN IS AN OPPORTUNITY TO CONTINUE TELLING THE STORY, NOT JUST TO SUM EVERYTHING UP.

CHAPTER

// 01 {02} 06

I have targeted on Cinnabar. Therefore, I have redesigned their packaging style with great emphasis on modern alchemy technology, to establish an elegant, natural, and fascinating taste to compete within the market.

Redesigning the packaging style for a selected wine brand with unique and inspired features, in order to highlight the emphasized feature and to deliver the background story the brand conveys.

APPROACH

OBJECTIVE

PROJECT

KEYWORDS

DELIVERABLES

Package Design 3

Cinnabar Winery

Elegant

3 Wine Label Set 1 Gift Box

INSTRUCTOR

SEMESTER

Tom Mcnulty

Summer 2018

Natural

COURSE

Fascinating

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E L A

E D N XA

CINNA SO

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Y T N

A COU

M E I L I N G C A I // SELECTED WORKS

E R VA LLE Y

ABAR

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// PA C K A G E D E S I G N 3

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // C I N N A B A R W I N E R Y

CHAPTER

{02}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// PA C K A G E D E S I G N 3

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // C I N N A B A R W I N E R Y

CHAPTER

{02}

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// T O M M C N U LT Y

COURSE

// PA C K A G E D E S I G N 3

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // C I N N A B A R W I N E R Y

CHAPTER

{02}

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// T O M M C N U LT Y

COURSE

// PA C K A G E D E S I G N 3

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // C I N N A B A R W I N E R Y

CHAPTER

{02}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// PA C K A G E D E S I G N 3

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // C I N N A B A R W I N E R Y

CHAPTER

{02}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// VISUAL SYSTEMS 2

M E I L I N G C A I // SELECTED WORKS

IF YOU’RE GOING TO TRY, GO ALL THE WAY. THERE IS NO OTHER FEELING LIKE THAT. — By Charles Bukowski

P R O J E C T // S AV E O U R P O L L I N AT O R CHAPTER

// 01 02 06

The population of bees has experienced a dramatic reduction since 1990. Therefore, I have designed a series of products along with a website under the theme of bees, in order to enhance the overall awareness on bees protection.

Selecting a topic upon the existed problems within contemporary society, identifying its potential targets, and redesigning a cross—related system with many difference product segments.

APPROACH

{03}

OBJECTIVE

PROJECT

KEYWORDS

DELIVERABLES

Visual Systems 2

Save Our Pollinators

Nature

Booklet

Protection

Honey Package

INSTRUCTOR

SEMESTER

Megumi Kiyama

Fall 2018

Freedom

Web Site

COURSE

Social Strategy

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// VISUAL SYSTEMS 2

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // S AV E O U R P O L L I N AT O R S

CHAPTER

{03}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// VISUAL SYSTEMS 2

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // S AV E O U R P O L L I N AT O R S

CHAPTER

{03}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// VISUAL SYSTEMS 2

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // S AV E O U R P O L L I N AT O R S

CHAPTER

{03}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// VISUAL SYSTEMS 2

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // S AV E O U R P O L L I N AT O R S

CHAPTER

{03}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// VISUAL SYSTEMS 2

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // S AV E O U R P O L L I N AT O R S

CHAPTER

{03}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// VISUAL SYSTEMS 2

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // S AV E O U R P O L L I N AT O R S

CHAPTER

{03}

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M E I L I N G C A I // SELECTED WORKS P R O J E C T // S AV E O U R P O L L I N AT O R S

CHAPTER

{03}

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INSTRUCTOR

// R AV I T B E N N I E R

COURSE

// GRAPHIC DESIGN 3

M E I L I N G C A I // SELECTED WORKS

GRAPHIC DESIGN WILL SAVE THE WORLD RIGHT AFTER ROCK AND ROLL DOES. — By David Carson

P R O J E C T // F O O T M A R K CHAPTER

// 01 02 06

My approach is to implement an additional mapping feature and voice call feature to track children’s. The app would be testified upon its multi-tasking functions with smooth. From my perspective, this app would be an effective tool in parenting liberation.

Launching a mobile app on a selected museum that is able to track children’s footprint, and implementing new features with improved functional structure and simplified operational process.

{04}

APPROACH

OBJECTIVE

PROJECT

KEYWORDS

DELIVERABLES

Graphic Design 3

FootMark

Colorful

Application

INSTRUCTOR

SEMESTER

Ravit Bennier

Spring 2018

COURSE

Security Creativity

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FootMark

oot

Mark

Foot

MARK

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Foot Mark Foot

Mark

FootMark

M E I L I N G C A I // SELECTED WORKS

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INSTRUCTOR

// R AV I T B E N N I E R

COURSE

// GRAPHIC DESIGN 3

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // F O O T M A R K

CHAPTER

{04}

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INSTRUCTOR

// R AV I T B E N N I E R

COURSE

// GRAPHIC DESIGN 3

M E I L I N G C A I // SELECTED WORKS P R O J E C T // F O O T M A R K

CHAPTER

{04}

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INSTRUCTOR

// R AV I T B E N N I E R

COURSE

// GRAPHIC DESIGN 3

T H E S P U N K Y B O O K / / MEILING CAI

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // F O O T M A R K

CHAPTER

{04}

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COURSE

// GRAPHIC DESIGN 3

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // F O O T M A R K

CHAPTER

{04}

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INSTRUCTOR

// R AV I T B E N N I E R

COURSE

// GRAPHIC DESIGN 3

M E I L I N G C A I // SELECTED WORKS

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INSTRUCTOR

// R AV I T B E N N I E R

COURSE

// GRAPHIC DESIGN 3

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // F O O T M A R K

CHAPTER

{04}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// VISUAL SYSTEMS 1

P R O J E C T // T H E N AT U R A L M E D I C I N E S

— By Adam Judge

M E I L I N G C A I // SELECTED WORKS

THE ALTERNATIVE TO GOOD DESIGN IS ALWAYS BAD DESIGN. THERE IS NO SUCH THING AS NO DESIGN.

CHAPTER

// 01 02 06

I have targeted on Tong Ren Tang, a traditional Chinese medicine company which persisting its preferences on the use of herbal medicines rather than the use of wildlife. My approach is to utilize illustrations to present the drugs’ functions and effectiveness.

{05}

Designing an expansionary brand with a newly introduced herbal product packaging for a selected pharmaceutical company. The objective is to replacing traditional products in Chinese wildlife with low—cost natural herbal medicines.

APPROACH

OBJECTIVE

PROJECT

KEYWORDS

DELIVERABLES

Visual Systems 1

The Natural Medicines

Hopeful

Package

Traditional

Web Site

INSTRUCTOR

SEMESTER

Phil Hamlett

Fall 2018

Natural

Poster

COURSE

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// VISUAL SYSTEMS 1

M E I L I N G C A I // SELECTED WORKS

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COURSE

// VISUAL SYSTEMS 1

M E I L I N G C A I // SELECTED WORKS

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INSTRUCTOR

// PHIL HAMLETT

COURSE

// VISUAL SYSTEMS 1

M E I L I N G C A I // SELECTED WORKS

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COURSE

// VISUAL SYSTEMS 1

M E I L I N G C A I // SELECTED WORKS

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INSTRUCTOR

// PHIL HAMLETT

COURSE

// VISUAL SYSTEMS 1

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // T H E N AT U R A L M E D I C I N E S

CHAPTER

{05}

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INSTRUCTOR

// PHIL HAMLETT

COURSE

// VISUAL SYSTEMS 1

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // T H E N AT U R A L M E D I C I N E S

CHAPTER

{05}

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INSTRUCTOR

// ARIEL GREY

COURSE

// TYPOGRAPHY 3

M E I L I N G C A I // SELECTED WORKS

DESIGN CAN BE ART.DESIGN CAN BE SIMPLE. THAT’S WHY IT’S SO COMPLICATED. — By Paul Rand

P R O J E C T // C A K E M Y D AY CHAPTER

// 01 02 {06}

I am planning to design a cake recipe book with simple illustrations as guidelines. This book designed to assist the children in learning cooking skills, and in encouraging the children to make attempts on new tasks.

Design a cookbook around a chosen topic. Research the topic and structure the publication with all the expected sections of the genre, including a table of contents, introduction, chapter openers, running text, recipes and colophon.

APPROACH

OBJECTIVE

PROJECT

KEYWORDS

DELIVERABLES

Typography 3

Cake My Day

Lively

Recipe Book

INSTRUCTOR

SEMESTER

Ariel Grey

Fall 2017

COURSE

Creativity Family

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M E I L I N G C A I // SELECTED WORKS

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INSTRUCTOR

// ARIEL GREY

COURSE

// TYPOGRAPHY 3

M E I L I N G C A I // SELECTED WORKS

P R O J E C T / / C A K E M Y D AY

CHAPTER

{06}

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COURSE

// TYPOGRAPHY 3

M E I L I N G C A I // SELECTED WORKS

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INSTRUCTOR

// ARIEL GREY

COURSE

// TYPOGRAPHY 3

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // C A K E M Y D AY

CHAPTER

{06}

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INSTRUCTOR

// ARIEL GREY

COURSE

// TYPOGRAPHY 3

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // C A K E M Y D AY

CHAPTER

{06}

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COURSE

// TYPOGRAPHY 3

M E I L I N G C A I // SELECTED WORKS

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INSTRUCTOR

// ARIEL GREY

COURSE

// TYPOGRAPHY 3

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // C A K E M Y D AY

CHAPTER

{06}

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M E I L I N G C A I // SELECTED WORKS

CREATIVITY IS NOTHING BUT THE WAY TO SOLVE NEW PROBLEMS. — By Diana Santos

P R O J E C T / / S M A R T- M A S K CHAPTER

// 01 02 06

My approach is to establish a well-structured operational system that provides the youth generations with interesting and engaging activities, in order to strengthen the overall consumer engagement and product experiences.

SmartMask is a cosmetic retailer headquartered in San Francisco. The company aims at assisting consumers with different skin types in addressing skin related problems under the power of science and technology.

APPROACH

OBJECTIVE

{07}

PROJECT

KEYWORDS

DELIVERABLES

Graphic Design 2

Smart—mask

Overlap

Booklet

Youthful

Application

INSTRUCTOR

SEMESTER

David Hake

Summer 2017

Sanner

Web Site

COURSE

Poster

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INSTRUCTOR

// D AV I D H A K E

COURSE

// GRAPHIC DESIGN 2

M E I L I N G C A I // SELECTED WORKS

P R O J E C T / / S M A R T- M A S K

CHAPTER

{07}

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INSTRUCTOR

// D AV I D H A K E

COURSE

// GRAPHIC DESIGN 2

M E I L I N G C A I // SELECTED WORKS

P R O J E C T / / S M A R T- M A S K

CHAPTER

{07}

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INSTRUCTOR

// D AV I D H A K E

COURSE

// GRAPHIC DESIGN 2

M E I L I N G C A I // SELECTED WORKS P R O J E C T / / S M A R T- M A S K

CHAPTER

{07}

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INSTRUCTOR

// D AV I D H A K E

COURSE

// GRAPHIC DESIGN 2

M E I L I N G C A I // SELECTED WORKS

P R O J E C T / / S M A R T- M A S K

CHAPTER

{07}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// PA C K A G E D E S I G N 4

M E I L I N G C A I // SELECTED WORKS

DIGITAL DESIGN IS LIKE PAINTING, EXCEPT THE PAINT NEVER DRIES. â&#x20AC;&#x201D; By Neville Brody

P R O J E C T // P E T M AT E S T O R E CHAPTER

// 01 02 06

Petmate is a company specializing in dog products, and we aim at assisting the company in providing more comprehensive services. The product packaging will appeal to consumers in style of green, organic, natural, and delicious.

To create a retail store experience with packaged goods under dedicated sub-brands. Do research on a chosen target group, investigate their needs and wants, developing a diverse range of brand products for the store.

APPROACH

OBJECTIVE

PROJECT

KEYWORDS

DELIVERABLES

Package Design 4

PetMate Store

Organic

Packaging for Gog

INSTRUCTOR

SEMESTER

Tom Mcnulty

Fall 2018

{08}

COURSE

Classical Quality

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PA C K A G E D E S I G N 4 // COURSE

THE STORES WITHIN THE STORE

// INSTRUCTOR

PETMATE C AT E G O R Y

PRODUCT LINE

Food

Dry Food

KEYWORDS

12.8 OZ Can Food

Organic TA R G E T A U D I E N C E

18-70 Pet Feeder

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6.8 OZ Can Food

T O M M C N U LT Y

TMA

Store identities

M E I L I N G C A I // SELECTED WORKS

Primary identities

C AT E G O R Y

PRODUCT LINE

Snacks

Biscuits

KEYWORDS

Jerky

Delicious TA R G E T A U D I E N C E

P R O J E C T // P E T M AT E S T O R E

WELLBEING

Dental Snacks

18-70 Pet Feeder

CHAPTER

// 01 02 03 04 05

FURRY FIESTA

TOP DOG

PRODUCT LINE

C AT E G O R Y

PRODUCT LINE

Play & Wear

Velvet Collar

Care & Health

Flea & Tick

Ceramic Bowl

KEYWORDS

Health & Wellness

KEYWORDS

Harmless TA R G E T A U D I E N C E

18-70 Pet Feeder

Cozy T-Shirts Cushion Pin Brush

Cleanly TA R G E T A U D I E N C E

18-70 Pet Feeder

{08}

C AT E G O R Y

Floor Cleaner Grooming Supplies

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// PA C K A G E D E S I G N 4

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // P E T M AT E S T O R E

CHAPTER

{08}

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Semester FALL 2018

Instructor Thomas McNulty

PA C K A G E D E S I G N 4 // COURSE

P PP P

ri re r i i ess rei s es

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S RIE O IES SO R S S E RI O S S RIE O S

OEERSSSSOOR CCEESSSC C CS O R AACC AAC I EI RI IEE E

CA CE E C ESS S C S ACC EC SS SO & A C&& A SO & O DD

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M MA A AA TTM TTM EE EE

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dd d d & a s s osseossos o &&& aacac ce cecec

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M E I L I N G C A I // SELECTED WORKS

TMA

P R O J E C T // P E T M AT E S T O R E

CHAPTER

{08}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// PA C K A G E D E S I G N 4

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // P E T M AT E S T O R E

CHAPTER

{08}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// PA C K A G E D E S I G N 4

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // P E T M AT E S T O R E

CHAPTER

{08}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// PA C K A G E D E S I G N 4

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // P E T M AT E S T O R E

CHAPTER

{08}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// PA C K A G E D E S I G N 4

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // P E T M AT E S T O R E

CHAPTER

{08}

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COURSE

// PA C K A G E D E S I G N 4

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // P E T M AT E S T O R E

CHAPTER

{08}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// PA C K A G E D E S I G N 4

M E I L I N G C A I // SELECTED WORKS P R O J E C T // P E T M AT E S T O R E

CHAPTER

{08}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// PA C K A G E D E S I G N 4

M E I L I N G C A I // SELECTED WORKS

P R O J E C T // P E T M AT E S T O R E

CHAPTER

{08}

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COURSE

// PA C K A G E D E S I G N 4

M E I L I N G C A I // SELECTED WORKS P R O J E C T // P E T M AT E S T O R E

CHAPTER

{08}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// PA C K A G E D E S I G N 4

M E I L I N G C A I // SELECTED WORKS P R O J E C T // P E T M AT E S T O R E

CHAPTER

{08}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// PA C K A G E D E S I G N 4

M E I L I N G C A I // SELECTED WORKS P R O J E C T // P E T M AT E S T O R E

CHAPTER

{08}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// PA C K A G E D E S I G N 4

M E I L I N G C A I // SELECTED WORKS P R O J E C T // P E T M AT E S T O R E

CHAPTER

{08}

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COURSE

// PA C K A G E D E S I G N 4

M E I L I N G C A I // SELECTED WORKS P R O J E C T / / P E T M AT E S T O R E

CHAPTER

{08}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// PA C K A G E D E S I G N 4

M E I L I N G C A I // SELECTED WORKS P R O J E C T // P E T M AT E S T O R E

CHAPTER

{08}

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INSTRUCTOR

// T O M M C N U LT Y

COURSE

// PA C K A G E D E S I G N 4

M E I L I N G C A I // SELECTED WORKS P R O J E C T / / P E T M AT E S T O R E

CHAPTER

{08}

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M E I L I N G C A I // SELECTED WORKS

// IDENTITIES

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M E I L I N G C A I // SELECTED WORKS

p / 155 157

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M E I L I N G C A I // SELECTED WORKS

p / 157 159

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M E I L I N G C A I // SELECTED WORKS

p / 159 161

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M E I L I N G C A I // SELECTED WORKS

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M E I L I N G C A I // SELECTED WORKS

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M E I L I N G C A I // SELECTED WORKS

// TANK YOU.

/ / T O M Y F A M I LY

Although we can keep in virtual touch every day by means of MSN or e-mails, I still feel it not enough to let you know how much I love you and how much Iâ&#x20AC;&#x2122;ve appreciated the things youâ&#x20AC;&#x2122;ve done for me. I find that it will never be too much to say Thank You to you, my beloved parents.

/ / TO A L L I N S T R U C TO R S

To all of my instructors at Academy of Art University: Mary Scott, Tom Mcnulty, Ariel Grey, Phil Hamlett, Megumi Kiyama, David Hake, for inspiring me, guiding me and pushing me to be where I am today.

/ / TO A L L I N S T R U C TO R S

Thanks to my friends and classmates who gave me help and inspiration. I am very grateful for your patience with me and our great study time since my every year here. I appreciate every single one of you for helping me out.

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M E I L I N G C A I // SELECTED WORKS

// COLOPHON

// DESIGNER

Meiling Cai // PHONE

+1 (415)-481-5760 // WEBSITE

meilingcai07.com

/ / T Y P E FA C E

/ / S TO C K P H OTO G R A P H Y

Plume Adobe Caslon Pro Proxima Nova

Pxhere.com Unsplash.com Pexels.com

// SOFTWARE

// PRINTING & BINDING

Adobe Creative Cloud Indesign Photoshop Illustrator

Printing: Graphic imagery Binding: The Key Printing // COURSE

/ / PA P E R

Spring 2019 Senior Portfolio

100# Mohawk / / I N S T R U C TO R / / P H OTO G R A P H Y

Mary Scott

Meiling Cai Kevin Zhang

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M E I L I N G C A I // SELECTED WORKS

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M E I L I N G C A I // SELECTED WORKS

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