Mstyle #4

T HE MELIÁ HOTELS I NTE RN AT I O NA L L I FE S TYL E M AGAZIN E

S T Y L E

PERFECT MOMENTS

GRAN MELIÁ COLÓN ROMANTIC SEVILLE. THE CANARY ISLANDS THE BEST WINTER SUN. VIETNAM AND BALI THE MOST EXOTIC TRIP. GRAN MELIÁ PALACIO DE LOS DUQUES IMPERIAL MADRID. EUROPEAN GEMS STAY AT HOTELS STEEPED IN HISTORY. WELCOME TO THE NEW ME MIAMI.

Everything happens in happiness Todo sucede en la felicidad MADRID · MALLORCA · IBIZA · MARBELLA · VALENCIA · BEIRUT · JEDDAH

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IBIZA | MALLORCA | MENORCA | BALI

BEACH STYLE that’s ALL ABOUT the LOVE Desigual lends a stylish hand to Sol Beach House’s laid back, go-with-the-flow aesthetic.

FOR THESE HOTELS AND OTHER DESTINATIONS, CONTACT YOUR TRAVEL AGENT OR VISIT MELIA.COM

Sol Beach House has partnered with Spanish fashion brand Desigual who will be bringing their signature chilled-out, vibrant design touches to everything from guestroom dĂŠcor to staff uniforms..

A match made in holiday heaven!

BEACH HOUSE

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CAPE COD

The new bathroom series by Philippe Starck. www.duravit.com

EDITORIAL

T

his 2016-2017 autumn-winter season that is heralded by this MStyle issue looks set to be very interesting for

Meliá Hotels International on the American continent. Over the next few months – the high season in the region – there are 5 scheduled new hotel openings in Brazil, the United States and Colombia, while the recently opened emblematic hotels such as the Innside New York Nomad, the ME Miami, the ME Cabo and the Meliá Braco Village in Jamaica, will no doubt continue the successful curve of the company’s launches.

At Meliá we are constantly reinventing ourselves to remain the leaders in the sector and this is the reason why the company is also expecting an excellent season for the resorts in the Mexican Caribbean (mainly Cancun, the Mayan Riviera and the Keys), and in the Dominican Republic and Cuba. Results will be boosted this year by the re-branding and renovation processes carried out at some of our key hotels such as the ME Cabo, the Paradisus Cancun and the ME Cancun where the results have been exceptional.

For a company that is as global as Meliá Hotels International – operating in all markets and in almost every leading travel destination, – each quarter of the year is “high season”. After an exceptional year at our resorts in the Mediterranean and the Canary Islands, favourites among European visitors, over the coming months we will be concentrating on Meliá’s urban hotels in Europe’s main cities including London, Paris, Berlin, Dusseldorf, Vienna, Rome, Milan, Barcelona and Madrid.

By adding our leadership in the holiday hotel sector to our experience in the meetings, events and conference sector (MICE segment), at Meliá we have managed to optimise a combined "bleisure" experience (business + leisure) for our customers in highly popular urban destinations such as the big European and Asian capitals, where hotels of such brands as Meliá, ME by Meliá and Innside by Meliá are increasingly popular.

In this edition of our MStyle magazine we will therefore visit our hotels that are ideal for an “urban getaway” in Europe this season. Additionally, in the “Sunny Days” section, we will take a winter tour of the perpetual sun in the Canary Islands, and visit the “super-trendy” ME Miami as well as four magnificent examples of the Gran Meliá brand: Gran Meliá Colón, in Seville; Gran Meliá Palacio de los Duques, in

Madrid; Gran Meliá Nacional Rio de Janeiro; and Gran Meliá Palacio de Isora, in Tenerife.

Many thanks for your loyalty and for accompanying us on this journey.

STYLE

Gabriel Escarrer Jaume Vice Chairman and Chief Executive Officer Meliá Hotels International

13

THE MELIÁ HOT ELS INTERNATIONAL LIFESTYLE MAGAZINE

S T Y L E MELIÁ HOTELS INTERNATIONAL CORPORATE COMMUNICATIONS VICE PRESIDENT,

María Umbert GLOBAL BRAND STRATEGY & MARKETING VICE PRESIDENT,

Anthony Cortizas CORPORATE COMMUNICATIONS MANAGER,

Ana Rubio CORPORATE COMMUNICATIONS TEAM,

Marta Femenias, Gracia Vasco, Elisa Liu PUBLIC RELATIONS MANAGER,

Pepa Olmedo CORPORATE BRAND & MARKETING SERVICES DIRECTOR,

Enric D’Abadal GLOBAL BRAND MARKETING MANAGER

Alba Bustamante CORPORATE BRAND & MARKETING SERVICES MANAGER,

Mario Tirado GLOBAL PROCUREMENT DEPARTMENT PUBLISHED BY EDICIONES CONDÉ-NAST S.A. MANAGING EDITOR

Sandra del Río ART & DESIGN DIRECTOR

Vital R. García Tardón EDITORIAL OFFICE

Rosa Marqués (DEPUTY EDITOR) Andrea Morán (PHOTO EDITOR AND FEATURE PRODUCTION) Andrés Acosta (FASHION EDITOR) CONTRIBUTORS

Alex del Río, Marcela Cabal, Sergio Martínez, Jesús Chacón, Helena Sánchez, Gabriel Bancora.

FEATURE WRITERS: Arantxa Neyra, Carmen Posadas, Carmen Reviriego, Julia Pérez, Marta Sahelices, Vicky Vilches, Kris Ubach, José Forteza.

ILUSTRATORS: Jaime Martínez, Jorge Arranz.

TRANSLATOR: Paloma Gil COPY EDITOR: Monique Fuller.

PHOTOGRAPHERS:

RESEARCH

Reyes Domínguez (DIRECTOR) Irene Rodríguez, Eva Vergarechea.

PHOTO: SERGIO MARTÍNEZ.

PRODUCTION

Francisco Morote (DIRECTOR) Rosa Vicente, Juan Ignacio Bocos, Fernando Bohúa.

PHOTO LAB: Espacio y Punto. PRINTING: Rotocobrhi y AGS. BINDING: Felipe Méndez CATALOGUE No. M-17889-2015 Ediciones Condé Nast S.A. is in no way responsible for any opinion expressed in the features as these are the sole responsibility of their respective authors.

Detail of a reproduction of Las Meninas, by Velázquez, whose paintings can be seen throughout the new Gran Meliá Palacio de los Duques in Madrid.

THE MELIÁ HOT ELS INTERNATIONAL LIFESTYLE MAGAZINE

N o .4 A UT U M N / WIN T E R 2 01 6

CONTENTS

S T Y L E COVER PHOTO: In the lobby of the Gran Meliá Colón hotel in Seville, model Laura Sánchez wears a red jumpsuit by Antonio García and jewellery by Rabat.

Photography: Marcela Cabal Styling: Andrés Acosta Make-up and Hair: Gabriel Llano

58

SO COOL

All the essential items you need to pack.

22

IN THE FIRST PERSON

141

THE GOOD LIFE

The latest news from the Meliá Hotels

Canary Islands encompass every style.

International group.

72

142

NEW DESTINATION

SURFING

A unique hotel located in Hapsburg

We introduce you to the new hotel at the

Madrid has just opened.

surfing spot of Taghazout in Morocco.

80

146

FASHION

OUR PARTNERS

We visit the Gran Meliá Colón

We highlight the relationship of the

in Seville, accompanied by model

Meliá group with UNICEF.

Laura Sánchez.

Both are celebrating their 60th and 70th

90 18

SUNNY DAYS

The 16 hotels of the Meliá group in the

anniversaries, respectively.

WHAT TO DO IN SEVILLE

A tour of authentic venues to see, and

148

remember, the best the city has to offer

A look at the 10th edition of the most

94

GOLF

anticipated amateur circuit in Spain, THE OBSERVATORY

The Meetings, Incentives, Conferences

Circuito Meliá Golf.

Spanish writer Carmen Posadas reveals

and Exhibitions (MICE) sector is

152

the most fun side of her work.

growing exponentially. We analyse this

Have you heard of the EcoTouch

trend within the Meliá group.

Meetings programme? We tell you

24

ART

SUSTAINABILITY

all about it.

Immerse yourself in the magic

104

world of the Middle Ages through

Meliá recovers buildings of historical

156

the paintings of Bosch.

and architectural value in London,

Service, quality and digital

Milan, Vienna, Paris and the historic

transformation are awarded.

30

GOURMET

Chef Ángel León welcomes us to the Alevante restaurant.

40

ROOFTOP SPECIAL

We reveal the essence of the ME hotels’.

50

IN THE CITY

heart of Germany.

116

TRENDY

158

AWARDS

FOOD & BEVERAGE

Visit the new additions to the Oyster &

The ME Miami opens its doors in the

Caviar Bar at the Gran Meliá Don Pepe,

middle of the downtown area.

in Marbella.

126

162

THE JEWEL

NEXT DESTINATION

We take a close look at the new

The new Meliá Serengeti in Tanzania,

Exclusive services for families on holiday

Sol House Bali Legian and the Sol Beach

the company's first lodge, will open in

at the Gran Meliá Palacio de Isora.

House Phu Quoc hotels.

September 2017.

FAMILY HOLIDAYS

“Year on year, we are growing in important markets such as the European one and the American one.

We closed 2015 with a growth of 24% up from the previous year. ” José Miguel Moreno (Page 96)

SO COOL

WOMAN

LADY IN RED

1

Deep red fills this season with warmth and pervades all your travel essentials.

PRODUCTION: ANDRÉS ACOSTA PHOTOGRAPHY: OLGA MORENO

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5 6

4 7 8

1. COSMOLITE CABIN TROLLEY,

by Samsonite.

2. HIGH-HEELED SUEDE SHOES,

by Jimmy Choo.

3. SHOULDER BAG WITH GOLD CHAIN, FROM SKULLS

by Raquel Jiménez.

4. SUNGLASSES,

by Max Mara.

5. CASHMERE SWEATER,

by Massimo Dutti.

6. BALLERINA WITH BOW,

by Salvatore Ferragamo.

7. EAU DE RHUBARBE ÉCARLATE,

by Hermès.

8. MULTI-COLOUR PATTERNED CARRÉ,

by Hermès.

SO COOL

MAN 1. COSMOLITE CABIN TROLLEY, by Samsonite.

2. TWO-TONE SHOES,

by Salvatore Ferragamo.

3. TOILET BAG,

by Massimo Dutti.

4. KNITTED CARDIGAN,

by Massimo Dutti.

5. HEADPHONES,

by Massimo Dutti.

6. PATTERNED SCARF,

by Hermès.

7. POLKA DOTTED TIE, by Tailords.

8. WATCH,

by Baume & Mercier.

9. AMBER POUR HOMME, by Prada.

10. SUNGLASSES,

by Dior Homme.

1 2 3 4 CHARMING BLUE

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IN THE FIRST PERSON

A HISTORY DETECTIVE Did you know that the Duchess of Alba painted by Goya – the one who, they say, is the Nude Maja – was unable to have children and adopted a little black girl? I was told this by my publisher, Ana Rosa Semprún, and it left me both puzzled and intrigued. Since then, and for a whole year, I have devoted myself to unravelling this unusual story. While writing my latest novel it was exciting to immerse myself in a sea of documents, files, memoirs and studies, and to talk with many people in order to become a sort of history detective. The most fun side of this old occupation of mine that consists of joining together words are the myriad things you learn when you try to recreate a life and its circumstances. In the case of the Duchess of Alba, it was even more fun. Who is not familiar with the various portraits that Goya painted of her? I believe that the master from Fuendetodos was a psychologist and ahead of his time. Nobody has been able to capture the passions hidden behind the subtle raising of an eyebrow as he did, or those tense hands that betray a triumphant smile drawn on someone’s lips, or eyes shining with a sardonic glow. Was Goya the Duchess’s lover?

STYLE

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Carmen Posadas: The writer Carmen Posadas was born in Montevideo (Uruguay) in 1953 and lived there until she was 12. In 1965 she moved to Madrid with her family. She has lived in Moscow, Buenos Aires and London – in these cities where her father served as ambassador. She is the author of more than 15 children’s books and also five novels, two biographies and several film and television scripts. In 1998 she won the Planeta Prize.

Her work has been translated into 23 languages, and in 2003, Newsweek magazine called her one of the most important authors of her generation.

Did she also have an affair with Godoy, or with the master from Ronda, the great Pedro Romero? It was exciting for me to depict an era such as that of the 18th century. The Age of Enlightenment, of Reason, of intelligence, of important historic upheavals and revolutionary inventions – but also the age of love, of dangerous liaisons, of great passions and treacheries.

Moreover, I attempted it following the advice of another outstanding son of that extraordinary century – James Boswell. He wrote a biography regarded as the best of all time, that of the extremely famous Doctor Johnson. Boswell said that to recreate an age, one should pay as much attention to History with a capital letter as to what the French call le petit histoire. In other worlds, to society gossip, fashion, affairs of the heart and the salon, and to apparently insignificant events. Boswell also said that if one wants to talk about Julius Caesar, for instance, it is important to point out that he was bald, was very fond of laurel leaf wreaths and that is why he conquered the world.

It might seem a witticism but it is true. Small, anecdotal things determine great feats and sublime milestones and they do so because behind the facts lies that exciting, contradictory, sublime and also abject thing which Graham Greene called “the human factor”. Becoming a history detective has its advantages.

New and surprising things that are concealed behind many false truths that have been accepted without too many questions being asked are discovered. But also – and I believe that this is the most interesting thing of all – you discover a lot about yourself, for the past is a comfortable mirror that allows us to look in (and understand) ourselves better than if we looked in a mirror of the present. Why? I have wondered this many times, and I think that the best answer is that looking at oneself in a faraway and remote mirror enables us to understand, freely and without prejudice, what one really is and feels.

˜

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BOSCH

ART

An artist to turn back to time and time again

The commemoration of the 5th centenary of the death of one of the most surreal and enigmatic painters, Hieronymus van Aeken Bosch, highlighted once again the interesting historic context and mindset of the late Middle Ages.

Text: CARMEN REVIRIEGO (President of Callia)

V

isit the Prado Museum any day

and watch the millennials scratching

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PHOTOS: COURTESY OF MADRID’S PRADO MUSEUM.

their heads, their mobile phones put away perhaps for the first time in their young lives. Everything is puzzling. Bosch’s work contains pig-nuns, flowers coming out of buttocks, everyone at it – no criticism

intended, – flames, lots of flames, anti-aircraft batteries, astronauts’ spacesuits…

21st-century visitors still find in these works something that was not usual in painting… But it was there, since it is visible – and by being visible, it becomes real.

When you visit the Prado, you

The Temptations of Saint Anthony Triptych.

Oil on wood, 131.5 x 111.9 cm (central panel); 131.5 x 53 cm (left and right panels), circa 1500-1505.

Lisbon, Museu Nacional de Arte Antiga.

Opposite, Tree Man. Pen and ink, 227 x 211 mm. circa 1500-1510.

Vienna, Albertina.

with his work which affords the

never left his native Dutch town of

viewer a unique experience. This is

‘s-Hertogenbosch – or at least, there

the very power and essence of art.

is no evidence that he ever travelled

However, one also wonders what fluctuations have taken place in

anywhere.

Hieronymus van Aeken Bosch

history since those intriguing High

lived during the reign of both

Middle Ages – which gave rise to

Philips – I and II – who ruled over

this artist’s work – until today, for

the immense territories of the

such a large part of his work to end

feel inexorably drawn to the rooms

up in the Prado Museum which

where the masterpieces by this

houses the largest number of the

Flemish genius are exhibited. An

painter’s original works. Particularly

intimate relationship is established

when you consider that the artist

STYLE

25

Crown of Castile. The first Philip

Maroto, the curator of the important

But it was the first oil painting by

was nicknamed The Handsome,

exhibition at the Prado Museum

this artist to come to Spain.

and he visited twice the affluent and

(which is on from May to September

important town of ‘s-Hertogenbosch

2016) to commemorate his 5th

Bosch to paint The Last Judgement

where Bosch lived and died. His

centenary wrote an essay, El Bosco y

and “other minor works” – gifts?

first visit, together with his father

su obra [Bosch and His Work], which

– for which, curiously enough,

Maximilian, took place in 1484,

has already become essential reading

documentation survives. A few years

and on the second, in 1496, he was

for anyone interested in the life and

later, while visiting neighbouring

accompanied by his wife Juana of

work of the Flemish painter. Silva

Brussels with his father the Emperor

Aragon. Whether Bosch travelled

Maroto is an authority on theories,

Charles, the young Prince Philip

and saw the world or not, nobody

dates and displays of unbridled

saw a procession to mark a religious

knows, but it is certain that he

behaviour, and has published

festivity: “A devil in the shape of a

was a member of the Fraternity of

opposing but refuted opinions.

fierce bull with fire coming out of its

Our Lady, as stated by Peter Van

Her work purports that Isabella,

horns and guided by a boy looking

Os in his Chronicle of the Town of

Queen of Portugal, possessed an oil

like a wolf, followed by the figure of

‘s-Hertogenbosch – who was another

painting on wood by Bosch which,

the Archangel Michael, patron saint

member of the brotherhood and

when she died – in childbirth – was

of the town.” (A fragment from an

commissioned the Ecce Homo Triptych

added to her mother’s collection.

essay in the catalogue by Fernando

(today in Boston).

Today the whereabouts of this oil

Checa Cremades.)

Few artworks surprise the viewer

STYLE

26

Meanwhile, Philip commissioned

painting are unknown. But she

I will go into this in more

as much as this artist’s painting.

did have it. Interesting, isn’t it? Or

depth: “The weirdest thing came

Bosch left us the most courageous

perhaps it isn’t. Isn’t it true that

immediately afterwards: a young

proof of human imagination and not

Philip, her brother-in-law, and Juana,

man “disguised as a bear” played

just “the fertile bulb of surrealism,”

her younger sister, were in the very

some instrument that, instead of

as claimed by some. And yet little

city where the painter lived? We can

pipes, had cats with protruding tails.

is known about him. Pilar Silva

assume that any sisters – particularly

When the bear played the pipes, it

if one of them is to be the mother of the future Spanish sovereign – would give gifts to one another. Or they don’t. Nobody knows, and that’s all there is to it, end of story.

The Garden of Earthly Delights Triptych.

Oil on wood.

185.8 x 172.5 cm (central panel); 185.8 x 76.5 cm (left and right panels), circa 1490-1500.

Madrid, Prado Museum.

Spanish Heritage Permanent Collection.

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made the cats howl, each in their own way, and according to their

have a wife who was slightly older

pain and their loud, low howling

and had a house on the square –

resulted in good music.”

just like his family, but in the more

Europe knows quite a lot about

28

elegant part. Was it Philip, or Juana,

The Haywain Triptych.

Oil on wood, 133 x 100 cm (central panel); 136.1 x 47.7 cm (left panel); 136.1 x 47.6 cm (right panel), circa 1512-1515. Madrid, Prado Museum.

the procession, because they looked good and could be seen from far away and rather looked like things

by Hieronymus Bosch, and not devils; and it is true that they were good, as they were not real devils.”

imagination and polymorphic figures.

who crossed that square to go and

And although his contemporaries

watch him now and then while he

of the day did not attach much

painted, and maybe talk to him,

importance to his representations of

in his workshop on the other side

vices and virtues, they did appreciate

of the square? Perhaps Isabella,

with the master from Flanders is a

his, sometimes improvised, dry-brush

Queen of Portugal knew this from

mystery. But my affair with him is

drawings on a white background

a reliable source. Letters by Philip II

a spiritual longing that lasts only a

– which they saw as the proof of

survive, and in one of them, dated

few seconds – yet they are so laden

a brilliant mind – as Bosch used

3 December 1582, he complained

that I cannot help returning time

oil paint that was not particularly

that his three children Isabel Clara

and time again. Isn’t art just that?

common at the time and which he

Eugenia, Catalina Micaela and Philip

A momentary snap within the soul

managed to apply in very thin layers

– by then a four-year old boy – had

caused by the commotion felt when

so that it would dry quickly.

seen the processions in Lisbon and

viewing a masterpiece. I leave this

Dixit the painter’s most important collector.

Why the King was so obsessed

were frightened: “There were some

exhibition feeling a better person. I

Van Aekens who were respected

devils that looked like the ones

will return to the Prado to look at it

painters.

in the paintings by Hieronymus

time and time again.

There were five generations of STYLE

Bosch had no children, but he did

Bosch.” In another letter, dated 17 September, he wrote: “It is very well that your brother is not afraid, as you the youngest say, and I do not think that he feared the devils in

˜

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GOURMET

ALEVANTE RESTAURANT BY

Ángel León Chef Ángel León, known as the Chef of the Sea because most of the ingredients used for his menu are seafood.

Below, one of the dishes at the Alevante restaurant, Origin of Life,Water: seawater gelatine, cockles, plankton and lime (juice and grated zest).

Food with the sea as a backdrop

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30

Ángel León is a curious, sharp, imaginative, talented chef... A cook and an inventor in equal measure, his obsession with the sea has led him to discover a unique and personal, unprecedented line of work that is being adopted by a number of followers in various places. His nickname “Chef of the Sea” is what best defines him. His kitchen at the Meliá Sancti Petri hotel’s Alevante restaurant is an extension of his successful Aponiente restaurant.

Interview: JULIA PÉREZ

but always with flavour at the forefront. “When you put something in your mouth, it should taste good, that’s

From top to bottom, the Meliá Sancti Petri resort in Cádiz, with direct access to La Barrosa beach; the lobby; the swimming pool.

C

essential, but if it is also different and fun, so much the better” – this is the core idea that underpins his work. In ommitted to the environment and sustainable

the late summer of 2015, he opened Aponiente Molino de

gastronomy, this chef with an eco-friendly heart and

Mareas, a unique restaurant in a 17th-century mill in the

mind has opened a restaurant at the Meliá Sancti Petri

middle of Cádiz’s wetlands, a unique project that would

hotel in Chiclana de la Frontera – in the Spanish province

make his marine dreams come true. But his voyage did

of Cádiz. His idea of sourcing locally is the ocean. Here

not end there.

he finds all he needs to create meat-free menus that are filled with seaweed, plankton, fish and seafood that are all turned into charcuterie from the sea and marine offal: his terrines or his callos [tripe] a la Madrileña leave diners somewhat puzzled. He likes playing with trompe l’oeil,

STYLE

31

For those who don’t know you, who is Ángel León? Ángel is an unpretentious inhabitant of the bay of Cádiz and above all, a lover of the sea: a cook by profession, a devotee of the sea. I consider myself to be courageous and visionary, tenacious and passionate. I have been on the food scene for many years now, but it’s not been an easy path. Many of my dreams have come true though.

The most important thing of all is that I can prepare the food that I really like: dishes exclusively associated with the sea, which is my passion.

First came Aponiente in Puerto de Santa María – now turned into a fun eatery; later on, you opened Aponiente Molino de Mareas, in the middle of the wetlands.And now, the

The most “ important thing of all is that I can prepare the food that I really like: dishes exclusively associated with the sea, which is my passion.

”

Alevante, too.What makes them different from each other?

Alevante is a splendid project. I don’t like to differentiate between both restaurants. Thanks to the proximity of Alevante and its great team, we can keep up with whatever is happening at Aponiente. At Aponiente, new paths are forged and new dishes for the menu are created, whereas at Alevante, they are prepared some weeks later. One is like an extension of the other but with a more laid-back atmosphere.

What do you think that the Meliá group saw in you?

From the first moment, I had an excellent rapport with Alberto Lalinde, director of the Meliá Sancti Petri. There was a good understanding between us, and from that starting point, we began working together. The Meliá

From top to bottom, the chef checking the aroma of one of his creations; a view of the dining room at the Alevante restaurant that specialised in fresh seafood and has a wine list of more than 100 wines selected by reputed sommelier Juan Ruiz Henestrosa.

STYLE

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“

In restaurants devoted to innovation, such as Aponiente, only a small percentage of dishes become a reality – the rest fall by the wayside even though they are fantastic for many different reasons.

Alevante enables us to offer them, and that’s incredible.

”

Left, Sardina, one of the restaurant’s classic dishes, is a sardine fillet roasted and smoked over olive stones – a biodynamic natural element–, roasted and toasted creamed aubergine, and dehydrated fried sardine scales.

Below, the Chef of the Sea.

group’s managers are excellent professionals who love what they do, and it is the same for us. That’s why we speak the same language and that makes everything easier. The project was Alberto’s idea and when he told me about it I loved it and did not hesitate to embark on this project. We are very happy with our activity there, and we trust that our customers are, too.

Is the proximity between both restaurants a good thing for you?

Certainly, proximity is extremely important for a seamless connection between both restaurants. It allows for constant visits and communication between both teams, which is perfect for running the project as it deserves.

Distance makes things difficult. They can see me every day, both at the Aponiente and at the Alevante. “Volando voy, volando vengo…,” as legendary flamenco singersongwriter Camarón de la Isla said. It is very easy.

How do you manage to offer such different things, when both places are so close by and have the sea as a backdrop?

Along the way we have created truly superb dishes, 34

but then we have had to leave them behind due to the PHOTO: JESÚS CHACÓN.

STYLE

www.leds-c4.com

Invisible series by GROK

continuous evolution of gastronomy and research. At Alevante we recover those superb dishes and tweak them to perfect them. It is a real challenge and we love it.

In restaurants devoted to innovation, such as Aponiente, only a small percentage of dishes become a reality – the rest fall by the wayside even though they are fantastic for many different reasons. Alevante enables us to offer them, and that’s incredible. It allows us to renounce almost nothing, better express ourselves, show more widely the way we are, display other facets of ourselves.

What challenges are you taking on with regard to Alevante?

What do you expect from this restaurant?

We want to offer a differentiated service within the hotel, to convey our philosophy and our know-how. To be honest, the first thing we want is to do a good job; for our

PHOTO: JESÚS CHACÓN£.

customers to understand us and enjoy themselves, and

Left and below, Iodica, another classic dish served at the restaurant, is a cold soup of gelatinised seawater, with clams and tomato-water “rocks” coloured with plankton.The dish is completed with an iodine soup, similar to the typical gazpachuelo from Málaga.

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To be honest, the first thing we want is to do a good job; “ for our customers to understand us and enjoy themselves, and then we can receive any recognition we may deserve. ”

Left, The dessert Dulceria marina of steamed, fried Chinese bread.The “chocolate” one is stuffed with stewed cuttlefish and glazed with a hollandaise sauce made with cuttlefish ink (this one should be eaten first).The other is stuffed with a tartare of tuna belly and kimchi (a fermented Korean condiment) mayonnaise. It is dusted with powdered vinegar made to look like icing sugar.

then we can receive any recognition we may deserve.

What is a cook’s relationship with a hotel chain like: love and hate, or just love? Are you a culinary consultant or something more than that?

Consultancies have people working with them who should be united and work in unison and towards a single goal. That is how it is with Meliá Hotels International: people from both teams are in tune, and PHOTOS: JESÚS CHACÓN.

that’s magical. The word “consultancy” sounds sort of cold, I believe that our relationship goes beyond the chilliness of that word as what we have involves passion…

What do you ask from a hotel chain you might want to get involved with?

Respect, passion, humility… Those three magic words

the Food & Beverage department, differentiated and

allow you to reach any goal.

separate spaces must be created to properly carry out

Do you run just the restaurant, or also the hotel’s Food &

sections add value and enable this small and beautiful

At the moment, we only run the restaurant. The hotel

space to be special.

has qualified people to run the rest of its business lines.

International – linked to other seas perhaps?

Aponiente to the Alevante and we are busy working on

We are very happy working with the group. We have

that. Later on, new ideas may crop up within the hotel,

achieved a very good rapport, so anything is possible.

or with the company.

If the group had something to offer linked to other seas –

own restaurant?

38

Do you envision further collaborations with Meliá Hotels

Our current project is to take our philosophy from the

Is managing a hotel restaurant the same as managing your STYLE

each project. In the Meliá group, all the different

Beverage department?

Both should be dealt with in the same way. Within

and if the circumstances were right – of course we might accept.

Do you think that hotels are good culinary ambassadors?

Not so much the hotels but rather the people who are part of them. There are wonderful hotels in wonderful places with impressive infrastructures, and they are superb ambassadors, but always, it is always the people who give them a soul.

˜

Above, chef Ángel León and his head cook, Juan Domingo Sánchez.

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So wherever you go you will always have Solan de Cabras to hand, to enjoy water that is more than water.

Rooftops

THE ME PEOPLE

This year, the ME by MeliĂĄ brand has celebrated its first decade. Its history and the philosophy of the brand are brought together in themepeople.melia.com.

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The ME People is a project that reflects ME’s lifestyle philosophy and the happenings at all the hotels that are then depicted in photographs and interviews.

From left to right, terrace of the ME Madrid, the ME Ibiza and events at the ME Mallorca.

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Rooftops

Every guest at a ME hotel ends up feeling like a real Londoner, or a typically "castizo" inhabitant of Madrid, or a sophisticated local in Milan...

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he best ambassadors for the

ME hotels located in the capital

ME hotels are their guests; the

cities of culture and cool – Madrid,

people who envision travel not just

London, Mallorca, Milan, Ibiza…–

as “a trend” but also as an extension

not only comfort, but ideas and

of their lifestyle. Their professions

experiences that connect them with

and businesses belong to this same

the cities and with their vibrant

life path and they find in the urban

social lives as if they were locals.

Every guest at an ME hotel ends up feeling like a real Londoner, or a typically castizo inhabitant of Madrid, or a sophisticated local in Milan…

ME London. The Radio Rooftop London, on the ME London’s 10th floor, is one of the most popular terraces in the city.

It has spectacular views of the city and the events are to see and let yourself be seen at. In the photos, several events that have taken place on this terrace.

w w w.ro s a g re s .c o m

Rooftops To enhance the experience of

All of them are addicted to the

taking part in the trend, the Urban

city of the hotel they run, and all

Junkies Destination Guides have

them are totally in tune with the

been created with tips from the

ME philosophy. They know these

“ME people”: from DJs to music

cities like the back of their hand

producers, via great bloggers, local

and always recommend the newest

foodies, international reporters,

and best places. Casual restaurants,

publishers, renowned designers as

state-of-the-art and contemporary

well as the general managers of

shopping centres, cultural venues,

each and every hotel….

sophisticated clubs… each in their

PHOTOS: JORDI CERVERA.

Casual restaurants, state-of-the-art and contemporary shopping centres, cultural venues, sophisticated clubs... each in their own style and each in their own city.

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ME Ibiza. They say that this is one of the most attractive ME hotels and it perfectly encapsulates the lifestyle that can be inhaled at these stateof-the-art hotels.

Above, several photos of the grand opening party at the ME Ibiza’s The Rooftop and the atmosphere at these parties.

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own style and each in their own city.

In addition, these tips are updated every year with new suggestions.

Throughout this decade the ME hotels have also become art galleries in their own right. The brand’s patronage programme has worked jointly with emerging artists from different disciplines and has exhibited work by photographers

Rooftops

such as Alberto Van Stokkum; the sophisticated voice of April Morgan; DJs like 4AM; producers, etc.… “The MEs are magnificent platforms that afford our creations more visibility,”

PHOTOS: HELENA SÁNCHEZ.

remarked graphic artist Rafafans.

Throughout this decade the ME hotels have also become art galleries in their own right.

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ME Madrid. The Rooftop at ME Madrid has become a meeting point.The epicentre for many cultural events, it has just turned 10 and was the first of the ME by Meliá brand hotels.

Clockwise from top to bottom, the hotel’s terrace; views from the terrace; the artist Rafafans; an invitation for the Lou Lou Disco event by Lelo; the terrace; an artwork

by Rafafans displayed at the ME Madrid; cocktails; and below, space for events on the terrace.

#RafafansforME

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ME Mallorca. This hotel represents a lifestyle. Its parties and events have become benchmarks on the island.The Nikki Beach is the most popular beach club and some of the most awaited events of the summer are organised there.

Left, the ambience at some of these events.

Rooftops

As part of this philosophy, the Rooftops of these hotels not only offer spaces with unique views, but today they are meeting points where the coolest events in the city take place.

As part of this philosophy, the Rooftops of these hotels not only offer spaces with unique views, but today they are meeting points where the coolest events in the city take place. Every guest who comes to these events can share their experience on social networks via #theMEPEOPLE, and at ME FM you can find the music created for the hotels by DJs during various events, as well as the hotels’ background music (ad hoc creations STYLE

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for the ME hotels).

˜

BRASSWARE: Vitae Collection by Zaha Hadid

W W W. N O K E N .C O M / V I TA E

w w w . n o k e n . c o m

FAMILY HOLIDAYS

Aseaof

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L S U CO D

Can luxury be compatible with family holidays? Yes, it can.

That’s the idea behind the Red Level for Families programme at the Gran Meliá Palacio de Isora hotel, on the island of Tenerife.

Text: ARANTXA NEYRA Photos: ALEX DEL RIO / DR

The landscape on the island of Tenerife, with the Teide volcano in the background.

The CaĂąadas del Teide form a gigantic crater with a diameter of about 17 km on which the Teide Peak rises to an altitude of 3,718 metres, the third highest volcano in the world.

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Right, the Children’s Swimming Pool in one of the areas for children.The Red Level for Families service offers exclusive areas for families such as the Pangea restaurant serving breakfast, lunch and dinner; the exclusive area with loungers at the family swimming pool and the Infinity swimming pool, and the Red Level Family Lounge as well as the Mar de Nubes space for children.

Opposite, the Children’s Swimming Pool; a general view of the hotel and a master suite.

T

enerife does not have one sea; it has two. The

of age, there is El Nido [The Nest] which, as its very

Atlantic Ocean surrounding the island, and the sea of

name suggests, is a place for dreaming and sleep, plus

clouds over it. We all know the first one, but the second

everything they need for their food and sleep routines to

is only known to a fortunate few who have witnessed

remain undisturbed.

this interesting natural phenomenon that occurs when

For toddlers from 1 to 3 years of age is Los Alisios; a

the trade winds “push” the clouds against the slopes

playground area that provides early stimulation and

of the Teide volcano at altitudes between 500 and 1,200

games in the open air (like the wind that gives it its

metres, creating an effect of sea foam that can be seen

name); while at La Nube, Chefs y Manitas, children from

when you are above those altitudes. It is a strange and

3 to 10 years of age can let their imaginations fly thanks to

beautiful spectacle, one of the many almost magical

all kinds of fun workshops, games and crafts. Finally, La

things that happen in Tenerife. And one of many where

Villa is a symbolic and multi-functional play space with a

the sky is the star.

cinema, a theatre, board games and Lego where children

Sea and clouds are two words able to evoke almost

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can play alone or supervised.

every pleasant feeling that takes us to back to our

Mar de Nubes is just a small part of the Red Level

childhood: freedom, calm, happiness, peace... that is

For Families, a complete and unique programme at the

why Mar de Nubes [Sea of Clouds] is also the name of

Gran Meliá Palacio de Isora Resort that includes several

the exclusive Red Level for Families space at the Gran

accommodation options, different exclusive services

Meliá Palacio de Isora hotel in Tenerife; a fun and

and amenities and fully personalised attention. “With

relaxing place for children comprising different areas

the help of our concierge team to organise family leisure

according to their age.

time, the idea is to offer the possibility of enjoying one

For the youngest ones, babies from 4 to 12 months

room, luxury facilities and services also when you travel with your family”, explains Lucas Torán, the hotel’s General Manager.

Differences can be noticed immediately at the check-in.

At an exclusive and differentiated area, families are received with a welcome drink. The Master Suite rooms have one or

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The Mar de Nubes space has been designed for children of all ages and has areas specifically for babies from the age 4 months through to areas for 12-year-olds. It offers recreational, educational and practical workshops for all ages and also has three different areas dedicated to cinema, theatre, crafts, cooking, etc.

two bedrooms and a sitting room which, of course, has a microwave oven for heating baby food and bottles at any time of the day (or night), and a DVD player with all kinds of children’s films. On request, guests can enjoy a videogame console and any other requirement for babies (high chairs, potties, cots, baby baths, etc.).

Amenities for adults include a Nesspreso machine, Clarins toiletries and free daily newspapers, and children can enjoy their first mini bar (with yoghurts, baby food, chocolate bars, soft drinks, etc.)

There are bathrobes and slippers for children and adults, Johnson’s bath products, and a rucksack with a kit

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be at their disposal but in an even more personalised way.

for the beach containing sunglasses, diving masks, portable

In order to make the most of the hotel’s facilities for family

speakers, caps, USBs, sketchbooks and markers… depending

holidays, all Red Level For Families (RLFF) guests will have

on the age and likes of each child.

priority when booking activities and access to exclusive

Other services that both parents and children will enjoy

areas: at the Pangea restaurant for breakfast, loungers by the

are the special turndown service that includes milk and

swimming pool for families and the Infinity Pool, and also

biscuits every afternoon on returning from the beach, and

access to the Red Level For Families Lounge, with a relaxing

a free ironing service of up to 2 garments per day.

area for parents, a library, outdoor bar and a business centre.

Those who choose a villa for their holidays will have

“This way, they have the opportunity of enjoying the best

their own garden, heated swimming pool and thatched

areas which otherwise would only be available for those

palapa… plus, every facility – including butler service – will

who come early, thus allowing for total flexibility,” explains Torán. In addition, families staying at the RLFF have free access to a water ritual at the Spa for Kids.

Another essential factor of the RLFF programme, and one that is no less important, is the human factor; the attention offered by the Family Concierge who, apart

Above, the Red Level Family Concierge area from which the whole family’s leisure time and their activities can be arranged.

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Left, the exterior of the Gran Meliá Palacio de Isora, often quoted by specialist magazines as the best resort in Europe.

Below, the mountains of the island of Tenerife with the volcano in the background (there are many trekking trails for the whole family to enjoy); the hotel’s renowned Spa by Clarins. For children over the age of 5, the Spa For Kids is another fun experience.

from booking restaurants and hotel activities, “will organise the family’s leisure time, adapting the varied leisure possibilities of Tenerife to the needs of the most demanding guests, from private boat excursions to whalespotting to helicopter flights along the coast, water parks and the Teide National Park, also with preferential access to beat the queues,” says Torán. It is the small details that make a difference. “Enjoying yourself with your partner, knowing that the children are being cared for by a specialised team that will create unforgettable moments and offer a bespoke experience for the whole family is what all the families who use the RLFF service at the Gran Meliá Palacio de Isora look for (and find).”

˜

GRAN MELIÁ PALACIO DE ISORA At this five-star luxury hotel on the sea, close to Los Gigantes cliffs and 35 minutes from the Reina Sofía airport in Tenerife South, the energy of Las Cañadas del Teide National Park that is only 40 minutes by car can be felt. The hotel’s 7,500 m² of pools includes a salt-water infinity pool, a swimming pool for families, another one for children, and two for adults (plus another exclusive one for Red Level guests) without forgetting its wonderful and internationally renowned Spa by Clarins. Among its STYLE

highlights are: its commitment to international haute cuisine and the local gastronomy of this Canary Island; its gourmet restaurants; and its seven bars. The leisure options for parents are very varied and in line with contemporary trends: yoga, Tai Chi, Pilates, stretching, relaxing and meditation classes, boxing-type training, legs, bums and tums (LBT) workouts, sessions with a personal trainer; zumba, dance, spinning and archery classes; paddle tennis and tennis facilities, and a 24-hour gym (www.melia.com).

#curiocity //n. Joyful enthusiasm to discover all the secrets of the city in which you are staying.

To stay at a MeliĂĄÂ is to explore new feelings, a mix of sensations that can only be expressed with new words. Welcome to a world of new feelings, created by you.

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S P E C I A L

CANARY ISLANDS SUNNY DAYS

The Sol Parque Santo Antonio hotel, on the island of Tenerife, is located in a quiet area.

The Botanical Gardens are the perfect place to enjoy a walk at dusk.

Below, a night view of the swimming pool, surrounded by tropical gardens.

One of the best climates in the world stole the heart of the company’s president back when the company began in the ‘60s. Since then, the Canary Islands have been his home, and the 16 hotels found on five of the seven islands allow travellers to enjoy all the charms, landscapes and places of this European, Spanish-speaking tropical paradise.

Text: MARTA SAHELICES Photos: ALEX DEL RÍO / DR

I

t is has been scientifically proven that climate has

a direct impact on our emotions. Feeling the sun’s rays on our skin, breathing clean air, walking barefoot along the sand or looking at a star-studded sky fills us with vitality. If anyone doubts this, they only have to ask the inhabitants of the Canary Islands. An average of 24º C in the summer and 20º C in the winter turn this archipelago – located less than 100 km away from the African coast – into a paradise for everyone. In 1976, Gabriel Escarrer

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Juliá started operating in Tenerife when he opened the Sol Parque San Antonio, in Puerto de la Cruz, his first hotel in the islands. It would soon become one of his favourites – his summer haven. Its mild climate and varied landscape were always familiar to him. This new entrepreneurial venture for a young hotelier such as Escarrer was back

A view of the Cueva del Viento [Wind Cave], a volcanic complex open to visitors.A helmet fitted with a torch must be worn while touring the cave.

The silence and rock formations are breathtaking.

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The 12-acre “monteverde” [green hill] – as the locals call it – on the island of La Gomera takes us back millions of years into the past. Guided walks are available, on which an expert talks about this ancient scenery.

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Left, the waterfront of the Gran Meliá Palacio de Isora hotel, in the south of the island of Tenerife.

Below, the Meliá Jardines del Teide, in the most exclusive area of Costa de Adeje, has unique architecture and is very close to the beach.

then was partly explained by the tourist boom of the ‘60s and ‘70s (he always had a good nose for tourism), but it was also the natural result of the success that his emerging company was beginning to enjoy. According to Escarrer, “once I had got a good team, I took another significant step: the company’s diversification.” He thus established the foundations of a philosophy that, over time, would end up becoming the company’s DNA throughout its 60 years in operation: diversification in a global and universal market. Sixty years on, and with more than 6,000 rooms and 16 hotels in five of the seven islands, that significant decision of the young hotelier is still reaping rewards. 60% of the so-called “Mediterranean region” revenue – in the first quarter of 2016 – was generated here, in the Canary Islands. External factors such as the difficult political situation in North Africa, but also a

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policy of lower prices through www.melia.com and a

TENERIFE,THE MOST VARIED ISLAND

strong commitment to high-end hotels have been key

The largest of the Canary Islands, covering 2,034 km2 and

in this evolution. The recently-opened Meliá Hacienda

with a 342-km coastline, it is a mountainous island whose

del Conde is a clear example of this new process. With

territory (over 50%) is protected. It also has the highest

this elegant resort in northeast Tenerife, Meliá Hoteles

peak in Spain, the Teide, in its eponymous National Park.

International broadens its already varied range of hotels

This is the perfect island to start visiting the Canary

in the Canary archipelago. Are you looking for a sunny,

Islands. A perfect plan for an active day is to climb –

charming, gastronomic and safe destination? Read on to

surrounded by volcanic lava – up the Teide and then relax

find out which island and which hotels will make you feel

at the wonderful spa of the luxurious Gran Meliá Palacio

you have truly found paradise.

de Isora, often included on the lists of the best resorts in Europe. However, if you prefer to have an exciting experience in the ocean, don’t miss whale-watching in the wild – up to 26 species of cetaceans, included the coveted blue whale can be seen. The best home base for this is the Meliá Jardines del Teide, on Costa Adeje, in the southwest

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of the island. For golf lovers – of which there are many in these islands of eternal spring – paradise on earth is the Buenavista golf course surrounding the exclusive Meliá Hacienda del Conde, designed for those who seek tranquillity in an adults-only hotel located right in the heart of a protected rural park. The golf course, with the Atlantic Ocean as a backdrop, was designed by Severiano Ballesteros.

GRAN CANARIA, DREAMLIKE BEACHES In the centre of the archipelago is this island which is called “a miniature continent”. Declared a Biosphere Reserve, its enormous woods of Canary pine trees, the strange flora of the Macaronesia and an immense crater create a landscape which is somewhere between an oasis and a desert. Must-visits are the cave paintings of the Cueva Pintada and the Maspalomas sand dunes. It is in this tropical paradise that the Meliá Tamarindos hotel stands. Located on the seafront of a quiet beach of black sand – San Agustín, – it is ideal for those who want to STYLE

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connect with nature and enjoy its pleasures.

Above, the landscape surrounding the adults-only Meliá Hacienda del Conde resort, ideal for golf lovers. It is located in the north-east of the island of Tenerife, next to the Teno cliffs.

Below, the Meliá Tamarindos, an all-inclusive complex on the island of Gran Canaria, in a quiet area close to the San Agustín beach.

LANZAROTE,A HAVEN FOR INTELLECTUALS Ecology, art and sport are part of the spirit of this island of moonscapes where humans learned to adapt to a hostile environment made up of volcanoes. An example is the Natural Protected area of La Geria, a cultivated area where the malvasía vines are protected from the wind and the extreme climate by volcanic stone cones and walls. Another of the island’s attractions, also unique to Lanzarote, is the work by local artist César Manrique.

This painter and sculptor left a legacy that today can be visited. Also worth visiting are the Timanfaya National Park and the neighbouring islet of La Graciosa. There are so many interesting places scattered over this island that it is a good idea to ensure total relaxation at the Meliá

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Salinas & Garden Villas, either in one of the rooms of

FUERTEVENTURA,THE EPICENTRE

the tiered building designed by Fernando Higueras

FOR SURFING

(winner of a Pritzker Prize for Architecture) or in one of

Its 150 km of beaches are the strongest lure of one of the

the exclusive private villas of its Red Level area that has

closest islands to the African continent: the white sands of

a saltwater pool.

Costa Calma, the pristine beach of Cofete, the Concha and its natural reef, the natural park of Dunas de Corralejo, the monk seals and the sea lions of Concha de Lobos... And of course, the strong winds that are perfect for windsurfing and kitesurfing. Lovers of these sports therefore cannot find anything better than the Meliá Gorriones hotel and its

Clockwise from top to bottom, the exclusive Onix Lounge on the waterfront at the Meliá Salinas; windsurfing on the coast of Lanzarote; the Meliá Gorriones on Sotavento beach in Fuerteventura, inside the Jandía natural park.

From top to bottom, one of the swimming pools at the Meliá Gorriones in Fuerteventura; Gabi chill-out Club at the Meliá Gorriones; below, a general view of the mountains on the island of El Hierro.

René Egli by Meliá programme. Courses and equipment rental is offered by the famous René Egli centre right in front of the hotel, on the beach of Sotavento (in the natural park of Jandía), which has been hosting windsurfing and kitesurfing world championships for over three decades.

LA PALMA, EL HIERRO AND LA GOMERA, UNKNOWN GEMS These are the most remote and, maybe for this reason, the most unknown islands. La Palma is known as the Beautiful Island and does honour to its name: mountains, volcanoes, beaches, prehistoric forests... A small tropical jungle with an average temperature of 23º C to enjoy all STYLE

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year round. It is also a place for connecting with nature

www.teka.com

Clockwise from top to bottom, swimming pool on the seafront of the Sol La Palma hotel on the island of La Palma; terrace of the Puerto Naos restaurant at the Sol La Palma hotel; a detail of the rugged landscape of the island of El Hierro.

thanks to its 1,000 km of signposted trails. Its limitless skies have earned it the Starlight award, granted to destinations of excellent astronomic quality. In Puerto Naos, near Los Llanos de Ariadne, la Villa and the Puerto de Tazacorte, the Sol La Palma and Sol La Palma Apartments resort has its own observatory for watching the stars. For lovers of wild seabeds teeming with life, the island of El Hierro, the first that became completely self-reliant with renewable energies, is beyond compare. If you are a natural-born diver, enjoy these underwater places and visit them for one or several days with your home base in La Palma (see the section on How to go from one island to another). Or you may wish to enjoy a getaway to La Gomera to delve into the mysteries of the silvo, the island’s native language declared an Intangible Cultural Heritage of Humanity by Unesco, visiting on your way the incredible cliffs of Los Órganos, enormous prism-like columns of basalt that go

MAP: SALVADOR PRIOR.

down to the sea like organ pipes.

˜

HOW TO GET THERE AND GO FROM ONE ISLAND TO ANOTHER The Canary Islands offer many choices for touring the islands and jumping from one to another in a quick and convenient way.All of them have an airport and sea port where different companies operate covering a wide variety of routes. Besides, distances are so small that it only takes a short time to get from one place to another.

The archipelago has 8 airports that connect all the islands

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and the flight time in every case is less than one hour.

Most have daily flights.Travelling by boat from island to island is usually a more economical option and, moreover, it offers a different perspective as dolphins and other species can often be seen. Go from one island to another with the various companies that regularly connect the archipelago in an affordable way, or, alternatively, visit them from a cruise ship.Another way of visiting the different islands is through organised one-day excursions by motor boat or sailing boat that offer the possibility of getting to know new places without having to stay in them (For more information, visit www.holaislascanarias.com/viajar-entre-islas).

We are CodornĂ­u.

Since 1551

NEW DESTINATION

MADRID Gran Meliá Palacio de los Duques

uxury EXPERIENCES In the most typical area of Spain’s capital city, Hapsburg Madrid, and inspired by Velázquez, the “painter of painters”, the Gran Meliá Palacio de los Duques hotel is the latest MHI urban leisure resort, one of whose fortés is cuisine and where the experience offered to guests is of the upmost importance.

It is the new local culinary heart for a cultural visit to Madrid.

Text: ARANTXA NEYRA Photos: SERGIO MARTÍNEZ

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Right, the General Manager of the Gran Meliá Palacio de los Duques de Madrid, Inmaculada Palencia, the driving force behind the building’s renovation project.

Opposite, the hotel lobby.

ertain coincidences in life must mean

feel proud, after many months of stress and hard work, as

something. If not, how do you explain the new challenge

it always happens around the renovation and opening of a

of Inmaculada Palencia, General Manager of brand-new

5-star hotel that aims to become a benchmark in the luxury

Gran Meliá Palacio de los Duques in Madrid? She has

segment in a city such as Madrid, the hotel finally opened

collected “Meninas” figurines her entire life, then had a

this summer, after an almost two-year total refurbisment

portrait of the Infanta Margarita in her room at the Hotel

and an investment of € 20 million, the Gran Meliá Palacio

Gran Meliá Colón in Sevilla (where she

de los Duques was inaugurated. This

was director) for three years, and later, it

hotel is on the site of the old convent of

was she, of all people, who was in charge

Santo Domingo, once the palace of the

of opening and managing the new Gran

Duke and Duchess of Granada de Ega y

Meliá Palacio de los Duques – a hotel

Villahermosa and is a historical building

where everything revolves around the

with a historical garden which accounts

figure of Velázquez. She laughs as she

for the complexity of the project.

tells us about this, and she is proud of it.

“The most challenging part of the

Because now, she can finally laugh and

project was to bring all the requirements

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Right, the hotel reception area with reproductions of details of paintings by Velázquez – the painter around which the hotel’s décor revolves.

Below, the Red Level reception area and a corner of the bar.

together,” states Inmaculada. “You can have a plan in mind with an approach for the hotel’s design, but then the building has some protected sections, others that are not protected, the garden and trees are environmentally protected, and the stables are protected by Madrid’s Heritage Council. The hotel had to be left as the former

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Palacio was and incorporating a leading 5-star hotel inside

after another – the evolution of the palace in order to

it was a real challenge.”

ensure that the work remained on right track. A number

It was not easy. Not for Inmaculada, nor for Álvaro

of principal elements, such as the original central staircase

Sans, the architect in charge of the restoration, nor for

and bannister and the lobby's glass-enclosed cloister had

the archaeologist who, with a keen eye and painstaking

to be respected, and everything that had been buried by

thoroughness, followed the project step by step –

previous refurbishments had to be recovered. In the case of

centimetre by centimetre, and one bundle of documents

the old stables, where only a few fragments of the flooring were recovered, it was particularly time-consuming; today they house the Torres brothers’ gourmet restaurant.

Yet there was lots of information on the family who owned the old palace, on their love of culture in general and for Velázquez in particular. They owned a couple

of paintings by him (the portraits of Diego del Corral y Arellano, a judge on the Council of Castile and professor at Salamanca University, and of his wife Antonia de Ipeñarrieta y Galdós and their son Luis) which they donated to the Prado Museum for all of Madrid’s citizens to enjoy. This fact explains why Philip III and Philip IV’s court painter is the main theme in this hotel located next to the Royal Theatre and a step from the painter’s “office” at the Royal Palace. And this is the reason too, why Inmaculada still has an inseparable relationship with the Meninas as they have also accompanied her here. And it

Left, a decorative detail beside the grand staircase that presides over the hotel’s lobby.

Below, one of the suites at the Gran Meliá Palacio de los Duques; the bathroom of a suite; and a space next to the bar.

is why both these little women in Velázquez’s masterpiece as well as Venus at Her Mirror and The Surrender of Breda – and other paintings by the Sevillian artist – decorate the common spaces, corridors and bedheads of the hotel’s 180 rooms. They are reproductions on canvas – in many cases fragments of the pictures that have been cropped à la Toulouse Lautrec – and always in a palette of ochre, gold, white, black and grey.

“Our guests, in particular foreigners, are very surprised by them. They are impressed by the faces of the Meninas in the reception area, and we have to explain why they

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Above, a 17th-century tapestry presides over one of the hotel’s areas filled with antiques and objets d’art.

Next to it, a detail of the restaurant.

Opposite, the swimming pool at the Gran Meliá Palacio de los Duques terrace, with the España Building in the background.

Below, a detail of Bali beds and Jacuzzi, also in the terrace with views to the Royal Palace and the Royal Theatre.

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are there. They are part of the hotel’s theme, and all the employees have a book with the history of the palace, on Velázquez and on the Duke and the Duchess so that they can tell guests about it,” explains Inmaculada.

The hotel’s décor mixes these reproductions of paintings with antique objects: the prow of an Asian ship, an 18th-century tapestry, the top part of a baroque altar… history-laden objects owned by the company’s president, enhanced by being combined with very contemporary furniture such as Molteni shelves, the business centre’s table made from the wing of a plane, and Venetian fabrics

Portoro marble with gold veins, at which guests can enjoy,

by the Venetian fabric company Rubelli, which add a

apart from casual Mediterranean tapas, fun cocktails like

sense of drama to the curtains and the walls flanking

the La Reina Margarita – a revisited version of the Mexican

the staircase. With regard to the materials, it is precisely

cocktail – and other recreations of classic cocktails with the

the staircase that is the hotel’s most exclusive decorative

theme of Velázquez running through them. Again, the

element, as is the Coroa Gallery Lounge bar made of

presence of the painter.

However, if Velázquez is an indisputable star of the hotel, the other one is Madrid. The city can be glimpsed everywhere right from the entrance – where, to reflect the city where we are, the doormen wear the once traditional chulapo costume of Madrid receive guests – to the views

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from many of its rooms and the terrace with a swimming pool, overlooking the beautiful roofs of Hapsburg Madrid, the Royal Palace, the Royal Theatre, and even the traditional ball of the clock at the Puerta del Sol. But the highlight of the Gran Meliá Palacio de los Duques hotel is its very location as the kilometre zero for enjoying each and every one of many places that are a short walk away: enjoy strolling in the Sabatini gardens, having a picnic at the Debod Temple, having a coffee at the Plaza Mayor, learning about writers and playwrights in the Las Letras district and, of course, seeing all the paintings by Velázquez at the Prado Museum. “The Gran Meliá Palacio de los Duques is a huge satisfaction for all of us,” states its director. “You only have to hear the president talking about this hotel and see his involvement in the entire project. Madrid is a great destination, very important for MHI, and the hotel is an excellent product in a location that is very different from those we have opened in the capital city until now.”

˜

GRAN MELIÁ PALACIO DE LOS DUQUES This new five-star hotel is a member of the exclusive Leading Hotels of the World group. It is located in the centre of the Hapsburg area of Madrid, a short walk from the Prado Museum, the Puerta de Alcalá and the Royal Palace. It has 180 rooms, some of which overlook a historical 3,000-square-metre garden that is now the hotel’s heart. Cuisine is given special importance and the hotel has three restaurants: the Coroa Gallery Lounge & Gardens, a 24-hour space serving Mediterranean specialities (ham, different kinds of cheese, Japanese dumplings, marinated sardines…); Montmartre 1889, a French-Spanish restaurant where you can enjoy dishes such as foie From top to bottom, champagne at the Gran Meliá Palacio de los Duques terrace; details of the Thai Wellness Room; and below, the spa treatment area.

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gras with mashed figs, crispy granny Granny Smith apple and truffle-steamed bread or lobster and mango tartare; and, as its latest addition, Dos cielos By Torres, a gourmet restaurant directed by the Torres brothers, whose Barcelona restaurant was awarded a Michelin star.Another of the hotel’s great luxuries is its wonderful spa, the Thai Room Wellness, offering treatments by Thai therapists (www.melia.com).

a passport to

your

dreams

Live an exceptional lifestyle Club Meliá is the vacation club designed to provide its members a wide range of the most exotic and spectacular destinations year after year.

Members can enjoy the privilege of travelling simply and comfortably to a wide range of destinations worldwide. Vacations that are truly a “lifestyle” and have been designed so that they feel like. Your home anywhere in the world.

FOR FURTHER INFORMATION AND MEMBERSHIP, PLEASE VISIT US AT CLUBMELIA.COM OR CALL: US & Canada: 1-866-344-7686

FASHION

Thelightof Seville GRAN MELIÁ COLÓN

THE CHARMS OF SEVILLE ARE KNOWN THE WORLD OVER. HOWEVER, TO DISCOVER ITS MAGIC, YOU NEED A LITTLE HELP. OUR FABULOUS GUIDE, THE MODEL LAURA SÁNCHEZ, INVITES YOU TO GET TO KNOW THE CITY, STARTING FROM THE GRAN MELIÁ COLÓN. STYLING: ANDRÉS ACOSTA. FASHION PHOTOS: MARCELA CABAL. MAKE-UP AND HAIR: GABRIEL LLANO.

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FROM SEVILLE TO HEAVEN On the seventh floor, where the Yhi Spa is located, by the Jacuzzi with the cathedral as a backdrop, Laura Sánchez wears a blue dress by Sevillian designers Antonio García.

The Gran Meliá Colón hotel is next to the central Calle Sierpes, a street with elegant Neo-Baroque architecture and a hint of La Belle Époque.

TIMELESSLY CLASSIC Sitting in the hotel’s red and gold lobby, Laura wears a black and white wrap dress by L. K. Bennett, sandals

by Jimmy Choo, and Rivière diamond bracelet by Rabat.With surprising, contrasting aesthetics, this designer boutique hotel incorporates historical and contemporary touches.

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DEEP RED AND GOLD Opposite, red and gold combine with modern furniture whose designers include Philippe Starck, Marcel Wanders and Edra.

Clockwise from top to bottom, lobby; chair; the Majestic restaurant; staircase with carpeting from the area of La Alpujarra; the El Burladero restaurant.

ANDALUSIAN LEGACY At the El Burladero restaurant, and in front of a portrait of the legendary matador Manolete, Laura wears a neoprene dress by Roberto Diz, a designer based in Seville. Known as “the matadors’ hotel”, the décor pays tribute to the world of bullfighting.

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A CASUAL GET-TOGETHER In the bathroom of a Grand Penthouse Suite, Laura wears an asymmetrical silk dress by designer Benjamin Friman from Granada.

EXCLUSIVE DETAILS Opposite, clockwise from top to bottom, a Red Level room with views of the cathedral; bathroom in a Grand Penthouse Suite; the terrace; views of the Quinto Centenario Bridge and the Giralda from the penthouse; the Jacuzzi on the Grand Penthouse terrace.

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SOUTHERN FLAVOURS AND AROMAS Opposite, clockwise from top to bottom, the casual El Burladero restaurant has an extensive wine list; a tapa at the restaurant; hotel solarium with views; more tapas from the El Burladero restaurant; below, views from the hotel with the cathedral and La Giralda in the background.

A MOMENT TO YOURSELF On the other side of the window of the El Burladero restaurant, Laura wears a leather skirt by Dsquared2, a blue shirt by Elisabetta Franchi, and sunglasses by Fendi.

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INTERVIEW WITH

LAURA SÁNCHEZ Although she was born in Germany, this top model has Andalusia flowing through her veins. She was raised in Huelva, an hour from Seville which is a city that she adores and where she takes us to the Gran Meliá Colón. The most important fashion capitals have lain at her feet, and firms such as Rolex found the image of their brands in her elegance. Her face has been on the cover of top fashion magazines and, today, she combines her work as a model with that of a businesswoman.

spring, heaven usually descends on Seville.”

What is essential for you when it comes to choosing a hotel?

For me, location is very important and, if I travel with Juanita, they must of course allow animals – that is also vital. In addition, I usually read every opinion about the staff, how clean the hotel is, etc.

You love animals! Do you travel with your pet?

By ANDRÉS ACOSTA.

Sometimes I can’t for work attracted to Hawaii, India, Chile,

reasons, but whenever I can, she

your life. Do you enjoy it?

Tanzania... Goodness... I get excited

accompanies me. She is a great

I started travelling at 16. Before that,

so quickly. I could get my suitcase

traveller.

I’d never been on a plane. Well, I

and pack right now!

Travelling has been a part of

had, when I was three months old,

model, actress, designer, public

I came here before this major

Germany, where I was born. The

relations and events organiser…

refurbishment but I discovered it

day came when travelling would

Any other challenges?

properly after. I love its location

become my way of life. For years,

Just as I never considered becoming

and the kind and friendly staff, but

I never stopped going round the

a model, that side of me emerged

what I like the most is its history. It

world. I learned to enjoy the pace,

the same way as other things. They

first opened in 1929, and it’s always

and each trip, each destination, was

came along and I made the most

been “the matadors’ hotel”. Some of

exciting… Now the pace is not so

of them and I learned, well, I’m

its guests have been people such as

frantic, but I still enjoy it as much

learning. I’m sure more of them are

Hemingway and Ava Gardner.

as ever. Travelling means growing,

yet to come.

Seville is your stomping ground.

What do you always pack when travelling?

You are in your element here.

Books, different books, lots of them!

you would like to share with us?

What are your essentials in the

Casual clothes, a black dress for

More than an adventure, I will

city?

evenings, and an array of creams.

confess a secret: on my 15th

In summer, a good fan of course

birthday, I asked to stay at a hotel

(she laughs). But seriously, fans are

You’re right! I forgot to pack

because I had never stayed at one.

such an all-encompassing Spanish

my Bloomers and new cotton

My aunt obliged by taking me to

accessory and I love them. But above

nightdresses. Bloomers arose

Cádiz. If I had known the kind of

all, they are very practical! When I

because I could not find a particular

life that was in store for me, I might

come to this city, I like to get lost in

garment and one thing led to

have asked for a different present

the streets of the Santa Cruz district,

another. Four years have already

(she laughs). Or perhaps not, since I

cross the river and go to Triana, have

gone by since Bloomers was

remember that weekend as if it were

a coffee at a little street bar while the

inaugurated and it is still growing,

yesterday. It was so exciting!

waiter hums something cheerful...

expanding and making women all

Ah! I adore the scents of its streets

over the world happy – and, very

and losing track of time having a

soon, men too.

Is there some special adventure

Dream destinations?

88

Had you visited the Gran Meliá Colón before?

to come here with my family from

discovering, learning... living.

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You are a restless spirit! Mother,

I’ve got a lot... I am especially

good laugh with my friends...

A touching sentence to convince our readers to visit Seville.

As the poet from my homeland, Juan Ramón Jiménez, said: “In universal

And a Bloomers & Bikini item?

˜

SECRET VIEWS From the vantage point of the hotel’s 7th floor, surrounded by magnificent reproductions of works by Goya, a Grand Penthouse Suite offers spectacular views of the city.

Laura Sánchez enjoys the outdoor Jacuzzi on its private terrace.

PHOTO: MARCELA CABAL.

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PHOTO: GETTY IMAGES.

WHAT TO DO IN

SEVILLE A unique destination that is great in both autumn and winter.

The Gran Meliá Colón, in the heart of the city, is still the best place from where to let yourself get carried away by Seville’s passion and joy, just like the locals do.

S

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Above, one of the most classic and beautiful views in Seville as seen from the Triana district.

The Torre del Oro is in the foreground on the bank of the Guadalquivir River, and La Giralda is in the background.

public at the Maestranza Theatre,

tapa of oxtail, are the perfect way

huge cultural legacy and splendid

experiencing the Feria de Abril [April

to get to know the world of tapas

heritage and its inhabitants preserve

Fair] and the way it celebrates Easter,

– an art mastered to perfection

an incredible sense of style and

walking by the river and the Torre

by this restaurant that boasts a

tradition: They also know how

del Oro... But in addition, here are

touch of contemporary cuisine. Its

to enjoy life and the moment

some other tips for you to enjoy

bullfighting-themed but modern

– something they feel is almost

the most authentic side of Seville

interior design and its location have

a duty. If you are in Seville or

(shopping, bars, flamenco...)

turned it into a lively meeting point

eville is endowed with a

planning to come, we recommend you visit all the typical things in

1 EL BURLADERO, RESTAURANT

for locals.

the city and experience them to

AT THE GRAN MELIÁ COLÓN

2 THE MUSEUM OF FINE ART AND

the fullest. Wandering through the

melia.com; Canalejas, 1

ITS SQUARE

Santa Cruz district, going out for

Behind the lively and central Calle

museosdeandalucia.es/cultura/museos

tapas, admiring the Cathedral’s bell

Sierpes – any plans you might

Besides being a gem housing the

tower – La Giralda, – visiting small

have in the city are just a stone’s

best work by the Sevillian Baroque

Sevillian palaces, sitting among the

throw away, but if we set out

painters such as Francisco de

having already had a few tapas (El

Zurbarán, Murillo and Valdés Leal,

Burladero restaurant opens from 12

it also exhibits sculpture, ceramics

pm), so much the better. A glass of

and decorative arts from Seville.

wine with a tapa of delicious prawns

Located in the old Convento de la

from Huelva, or a more substantial

Merced Calzada, entrance is free

ILLUSTRATION: JAIME MARTINEZ.

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1. El Burladero, Restaurant at the Gran Meliá Colón. 2. The Museum of Fine Art and its square. 3. Church of Cristo del Gran Poder. 4. Bar La Eslava. 5. La Cacharrería.

6. The Setas [Mushrooms] of the Metropol Parasol building. 7. El Rinconcillo. 8. A tour of palatial mansions.

9. Rocío Peralta Flamenco outfits. 10. Roberto Diz. 11. Seville from the roof of the cathedral. 12. La Maestranza Theatre. 13. Casa La Anselma.

14. Incidentally, although it is not mentioned in the article, Seville is one of the 10 best cities in the world to cycle in.

Above, from left to right, Room 5 at the Museum of Fine Art; a photo of the Zaguan National Ballet performance from the latest Flamenco Biennial; Garden at Casa Pilatos; Metrosol Parasol Building, known as Las Setas [The Mushrooms]; the studio of designer Roberto Diz.

for European Union citizens. A

the quintessential Sevillian bar

such as the Antiquarium and the

complete plan for a Sunday is to

ambience. It is always crowded

Archaeological Museum.

have breakfast at your hotel, visit the

due to its good tapas at unbeatable

During the first stage of the

museum and then walk around the

prices. But don’t worry: the waiters

construction of the Metropol Parasol,

square – presided over by a statue

will do wonders to find you a seat.

Roman ruins – from the times

of Murillo – that, in addition, has

Let your hair down and order and

of Tiberius (c. 30 BCE) to the 6th

a different local colour thanks to

enjoy its tapas with a good glass of

century CE – were discovered here,

the street art market set up by local

fino wine. Try the peppers stuffed

as was an Islamic Almohad house

painters of all styles.

with hake, and their egg on a

from the 12th and 13th centuries that

caramelized boletus sponge cake.

can be visited today.

DEL GRAN PODER

5 LA CACHARRERÍA

7 EL RINCONCILLO

gran-poder.es; Plaza de San Lorenzo, 13

Regina, 14

Alhóndiga, 2; elrinconcillo.es

Admiring the carving of the so-called

In this pretty café next to the market

Seville’s oldest tavern, dating from

“Señor de Sevilla” [Lord of Seville]

on Calle Feria, you will feel a part of

1670, is another must-visit in the city.

in his church will give you an idea

Seville’s daily life. Try the home-

Try one of Seville’s classic tapas such

of the religious atmosphere, but

made wholegrain bread and their

as chickpeas with spinach, or cod

also of the powerful tradition of the

fresh mango and pineapple juice

with tomato. Its wine list is another

Andalusian Easter ritual. Sculpted by

while you read some of the many

attractive reason to go.

Juan de Mesa in 1620, the carving is

magazines that fill its shelves.

3 CHURCH OF CRISTO

a gem which represents the best of Sevillian Baroque.

92

8 A TOUR OF PALATIAL MANSIONS

OF THE METROPOL PARASOL

Italian artists got it right when

BUILDING

they came to Seville to work and

espacioeslava.com; Eslava, 3

Plaza de La Encarnación, 14;

provide it with their marble, classic

Very near the Basilica of Gran

setasdesevilla.com;

statues and majestic fountains

Poder, this bar has been around for

The very central square of la

in the Gothic-Mudejar style that

forever and allows you to experience

Encarnación has become the

is traditional in Andalusia. This

epicentre of Seville’s most modern

led to the construction of palaces

side. Architect Jürgen Mayer

such as Las Dueñas (lasduenas.

designed this wooden structure, the

es; Dueñas, 5); the Countess of

biggest in the world, which houses

Lebrija’s Palace (palaciolebrija.

a number of tourist attractions

com; Cuna, 8); and the Casa Pilatos

4 BAR LA ESLAVA

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6 THE SETAS [MUSHROOMS]

the hearts of Andalusia’s jet set,

October and November, the classic

Plaza de Pilatos, 1). They are all open

Arab princesses and women

Shakespearean opera Othello by

to the public.

aristocrats from Central Europe.

Giuseppe Verdi will also be staged.

Pedro Halffter will direct Seville’s

9 ROCÍO PERALTA FLAMENCO

11 SEVILLE FROM THE ROOF OF

OUTFITS

THE CATHEDRAL

production by the San Carlo Theatre

rocioperalta.com; Muñoz Olivé, 7

reservas.cubiertasdelacatedral.com

of Naples and the Teatro Massimo

Almost all Sevillian women have an

Almohad, Mudejar, Gothic,

of Palermo, with an excellent

outfit (or several) designed by the

Renaissance, Baroque… there is

international cast headed by the

flamenco fashion firm Rocío Peralta.

no style that is not represented

acclaimed tenor Gregory Kunde.

She is the daughter of a well-known

somewhere in Seville’s cathedral that

Sevillian rejoneador [bullfighter on

is best known for the Giralda, once

13 CASA LA ANSELMA

horseback who uses a lance] and

the minaret of the 1172 Almohad

Calle Pages del Corro, 49

she triumphs with all her new

mosque over which it was erected.

Being in Seville and not going to

collections: flamenco outfits are one

This is a must-see, but go up onto the

Triana is a sin, but a more serious

of the few regional costumes in the

roof for a completely different view.

one would be not experiencing its

world whose design changes every

The visit starts at La Campanilla

nightlife at the Casa La Anselma

year. She also sells good quality,

gate, then up a spiral staircase to

and surrendering to the fascination

well-priced Manila shawls.

the height of the gargoyles from

of a wild atmosphere of flamenco

where the Patio de los Naranjos,

song and dance – both of which are

the Archivo de Indias or the wall of

at their most glorious at this place

robertodiz.com; Chicarreros, 2

Reales Alcázares can be seen from a

thanks to the singular woman who

Being the most fashionable designer

different perspective. This visit also

runs it, the famous Anselma. This

for Sevillian high-society brides

includes a walk high up inside the

truly authentic place has more been

is indeed an accolade. If you are

cathedral to admire the domes, the

in the heart of the Triana district

planning your wedding, visit

transept, the organ and the choir.

for over 30 years. The fun and

10 ROBERTO DIZ

his atelier (by appointment) and purchase one of his gowns where

12 LA MAESTRANZA THEATRE

very contemporary details are

teatrodelamaestranza.es; Paseo de

combined with traditional cuts. A

Cristóbal Colón, 22

disciple of the master from Córdoba,

The autumn season starts with one

Elio Berhanyer, Diz has managed to

of the best festivals of the city: the

find a niche for himself and conquer

2016 Seville Flamenco Biennial. In

Royal Symphonic Orchestra in a co-

PHOTOS: MARÍA ALPERI / AGE / GETTY IMAGES.

(fundacionmedinaceli.org;

joyful ambience will leave you with wonderful memories of Seville.

˜

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The Observatory

‘‘GREEN SHOOTS’’ FOR THE

MICE SEGMENT

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The MICE segment (Meetings, Incentives, Conferences and Exhibitions) is undergoing one of its best moments, as confirmed by the 2016 Global Meetings Forecast report by American Express Meetings & Events.We gauge the sector with a focus on the Meliá group.

Text: ARANTXA NEYRA Illustration: JAIME MARTÍNEZ

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T

he 2016 Global Meetings Forecast report clearly

aspects of the segment have changed both in substance

states that 2015 was a year of economic boom for the

and style and is something that might well be here to stay.

meetings market: it offered the best figures since 2008

For instance, timing. Very short lead times have been

and heralds very similar results for the end of the 2016

a constant in recent years, and spaces are now booked

fiscal year. According to this survey, the number of events

beforehand in order to secure the best locations. In

held in the last twelve months has increased, just like the

addition, much quicker and more flexible responses are

budgets spent on them – and not only in certain places,

demanded of suppliers.

but all over the world. However, there are areas that have become important centres of this growth.

With regard to the selection of destinations, location (think “location, location, location”), good communications

For instance, the biggest sports event of the year – the

and transportation and good value for money are still

2016 Olympic Games in Rio – is attracting a large number

priorities, but the venues for meetings and events have

of visitors to Brazil this summer. And they not only visit

diversified. Now, it is not only the usual conference room

that country but also its neighbours: the Mayan Riviera,

that is demanded, but also different options that can be

Panama City, São Paulo and Cartagena de Indias that are

adapted to the size and characteristics of the different

some of the main destinations of this segment in South

groups attending. And, open-air places or more casual

America.

sites are on the rise.

In the U.S., the main destinations will still be cities like

“Clients like to be surprised with original service. For

Orlando, Chicago, Las Vegas, San Diego, Atlanta and

instance, at the Gran Meliá Don Pepe we use the rooftop

Washington. They will all see increases in the number of

suite – with fantastic views – to hold events for up to 100

all kinds of meetings and the average cost per attendee

people,” explains José Miguel Moreno, Senior Director

will also grow, although the size of the meetings will be

Global Key Account Management & B2B Strategy. “There

the same as before.

are lots of possibilities, not necessarily a conference room:

The same applies to Europe. Capital cities such as

we can use lobbies, terraces, gardens, entrances...”

London, Paris, Amsterdam and Brussels still lead the

Flexibility and creativity are also applied to food as

list, despite a noticeable drop with regard to the first

cuisine is no longer fussy and complicated and healthy and

two since the terrorist attacks of last

more casual menus are now the norm.

November. Regarding meetings and

Flexibility and creativity are also two

events, preferences in general are for

goals for every events planner today.

nearby destinations and short travel

However, they must be ever more

times. There is a modest increase in the

analytical in the way they anticipate the

number of meetings, yet their sizes and

needs of clients, deliver good service and

budgets have grown noticeably.

evaluate it.

Finally, the Asia Pacific region is experiencing remarkable growth to a

TRENDS:AUSTERITY AND WI-FI

large extent due to the huge demand

Other aspects that are here to stay, says

by Chinese clients. More meetings and

Moreno – and that are not in contrast

events will be held but they will be smaller and shorter.

MORE QUALITY AND EFFICIENCY The changes, however, have not just been quantitative. The recovery of the sector can also be seen in qualitative STYLE

96

terms. Apart from the figures, some

“Clients like to be surprised with original service. For instance, at the Gran Meliá Don Pepe we use the rooftop suite – with fantastic views – to hold events for up to 100 people.”

JOSÉ MIGUEL MORENO SENIOR DIRECTOR GLOBAL KEY ACCOUNT MANAGEMENT & B2B STRATEGY.

to the above-mentioned objectives – are austerity and the reinforcement of the segment’s deontological policies.

“Now, for instance, much attention is paid to the money spent on dinner for each person. Wasting money is frowned upon.” This has to do with compliance, the need to control all ethical and legal

The Observatory I N T E RV I E W

JOHN IANNINI

MEETINGS & EVENTS SALES DIRECTOR MSM USA, MELIÁ HOTELS INTERNATIONAL

“Meliá has a strong presence in many key Caribbean markets such as Punta Cana, the Mexican Caribbean, the Bahamas and Puerto Rico. With the addition of Jamaica in early 2016.”

Jamaica and the Bahamas. Two “new”

recognised quickly to maintain their

of 2016 for the MICE segment in the

MHI destinations include New York

market share.

Americas?

and Miami with the recent addition

2015 saw a healthy increase in

of the Innside New York NoMad

when it comes to events?

revenue in the Americas as the

and the ME Miami, both hotels that

Millennials thrive on technology

average rate continued to rise thanks

are part of the MHI portfolio. With

and events apps are extremely

to the increase in demand. The first

regard to our outbound business, it

popular. These apps offer instant

quarter for 2016 was slightly higher

is Spain in general, with Madrid and

communication within the Group

than for the same period last year.

Barcelona being the most requested

and allow for onsite scheduling;

destinations.

messaging attendees; taking polls

How was 2015 and the first quarter

Meliá Hotels International has a big presence in the Caribbean region

Below, view of the lobby at the Paradisus Punta Cana Resort, a stylish and modern business hotel equipped with cuttingedge technology and a 1,870-m² convention centre that holds 700 people.

Which are the feeder markets for the

How have millennials changed trends

and downloading presentations.

How important are sustainability and

and is where many of their important

Americas and where do clients from

hotels are located. It is a very popular

the USA and Canada like to hold their

CSR for events held on the American

destination for individual travellers, but

meetings and events?

continent?

is it also a key destination for MICE?

The main feeder markets for the

Sustainability at Meliá Hotels

Meliá has a strong presence in many

Caribbean are Eastern Canada,

International has always included

key Caribbean markets such as Punta

New York, Florida, and Chicago/

a commitment to the environment,

Cana, the Mexican Caribbean, the

Minneapolis. For Mexico, they are

the sharing of local culture, and

Bahamas and Puerto Rico. With the

Texas, Florida and New York.

contributing to cultural integration and society. In the company’s

addition of Jamaica in early 2016, we

In your opinion, how would you

continue to cross-sell in these markets

define SWOT for LATAM with regard

Strategic Plan, sustainability is a force

within the Meliá and Paradisus

to MICE?

which underpins every strategic

brands. Economical airfares, ease of

Strengths – an emerging market with

line across the board. It is part of our

communications and proximity to the

a strong desire to travel

positioning as a company – both

USA continue to drive demand for

Weaknesses – currency fluctuations

today as well as for the future – and

these markets.

in many LATAM countries

has become the main pillar of our

Opportunities – businesses are global

business as it ensures the sustainable

are the other key MICE destinations

and must meet/travel around the

creation of economic value for the

for MHI?

world to remain competitive

company. We thus plan to optimise a

Key destinations include Punta Cana,

Threats – the marketplace is highly

sustainable business model to ensure

the Mexican Caribbean, Puerto Rico,

competitive and brands need to be

that we remain an eco-conscious and

On the continent of America, which

responsible hotel company.

With regard to CSR, it continues to be a popular requirement of many MICE programmes. Companies look for projects that are aligned with the company’s corporate mission and that engage and ensure that their teams remain with the company.

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Clockwise from top to bottom, terrace of the Moët & Chandon suite at the Gran Meliá Don Pepe; Creative Meeting at the Innside NoMad New York that has two meeting rooms; and the business centre at the Paradisus Palma Real Golf & Spa Resort.

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aspects concerning the organisation of an event or a

to customise their experiences at meetings and events:

meeting: the costs and payments from direct suppliers

agendas, surveys, downloadable presentations, speakers’

and subcontractors, the selection of participants and the

bios, forums... They inform people and help them get

use of their personal data.

involved while at the same time are also highly valuable

Another trend on the rise is technology as customers are increasingly more demanding in this field, especially

for correcting mistakes in real time and monitoring data to use in the future.

millennials, who are now re-writing the rules of the game. Free high-speed Wi-Fi is a tactical basic service for

INCENTIVE TRAVEL IS BACK

any congress, convention or event. “Just as you cannot

Perhaps the kind of MICE segment trips that have

hire a room without a bed, today’s clients assume they

emerged the strongest from the crisis are incentive trips;

will have hyperconnectivity,” remarks Moreno, “and for

these underwent a significant drop but are now are

us, using the way millennials and the next generations

returning with renewed energy. However, they are not of

use these networks is the best way to gauge how much

the kind we have known in the past, but new trips where

they have enjoyed an event, how much they liked it,

the old team-building ideas of “motivating, recognising

and what it is we have to improve.” To this end, and to

and rewarding” company employees are not enough;

establish smoother communication with attendees, we are

they have now taken a step forward and seek to get them

investing more and more in the creation of mobile apps

“involved”.

As for the favourite destinations for these kinds of trips, it must be taken into account that millennials do not aspire to just bask in the sun on the beach but prefer places where they can enjoy cultural experiences, or even where they can use their skills in helping local communities by

The Observatory I N T E RV I E W

FERNANDO GAGLIARDI SALES AND DISTRIBUTION DIRECTOR BRAZIL, MELIÁ HOTELS INTERNATIONAL

“Brazil is a very important segment and we are working on a number of projects to leverage the share of Meetings and Events by 15% per year.”

The opening of the Gran Meliá in Rio

Meliá brand will be this hotel’s

For the company, Brazil is a unique

de Janeiro in September will be one of

unique selling point and the reason

market. How important is the MICE

the most important this year.Tell us a

why this opening has created great

segment for it?

little bit about the hotel.

expectation in the industry.

It is a very important segment and

The opening of the Gran Meliá

Unfortunately the hotel will not be

we are working on a number of

Nacional in Rio de Janeiro is the

open in time for the Olympics, but the

projects to leverage the share of

most important project we are

Games should have a big impact on

Meetings and Events by 15% per

involved in, not only on a regional

the city’s tourism over the next years.

year, such as the digitalisation of

level but for the entire company

What are the predictions concerning

processes and the implementation of

too. The hotel is an iconic building

possible changes? What legacy will they

Revenue Management for meetings

and is considered one of the city’s

leave for the city?

and events as well.

landmarks thanks to the original

Rio is already the main gateway

architectural project by Oscar

for tourism in Brazil and it will

and what is the percentage of total

Niemeyer. The landscaping –

definitely take advantage of the

revenue of the hotel from the MICE

designed by the Burle Marx studio

spotlight. The legacy will not only

segment?

– as well as the masterpieces that

be created by the venues where the

The domestic market is the most

have been preserved will be part

competitions will be held but more

relevant source of business for hotels

of the décor and will be part of the

importantly thanks to the infra-

in Brazil, followed by the USA,

wonderful story of the hotel.

structure that is being improved

Argentina and Spain. For our hotel

This combination of historical

(transportation system, airports, new

in Rio we foresee the same situation.

aspects with the luxury of the Gran

hotels, etc.).

Due to the large Convention Centre

What are the main feeder markets

(over 5,000 m²) that will be part of the hotel from 2017 onwards, we expect the MICE segment to represent over 30% of total revenue.

The most iconic beaches in the world, excellent music, fantastic culture… it sounds as if Rio is the perfect city for holding an event, yet security is still a big problem for the city. How do you deal with it?

The only way to mitigate the security risks that every big city has is to be View of the Gran Meliá Nacional Río, located in the luxurious São Conrado district.

The hotel has a convention centre that holds up to 4,000 people.

particularly careful about prevention.

The hotel will have a large security team to provide guests with all the necessary protection to make their stay a safe and enjoyable one.

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Above, the Evolution Room at the seafront Meliá Barcelona Sky (one of the hotel’s three meeting rooms).

Right, The Level service’s reception area at the Meliá Sevilla that offers personalised attention, a separate reception counter, private breakfast area, TV and reading room, and Business Centre; and the meeting centre at the Meliá Castilla in central Madrid.

perhaps planting trees to repopulate the local woods, reconstructing houses destroyed by hurricanes, or cleaning up a beach. They embrace all things local and authentic, a philosophy that they also convey to the design of hotels and gastronomy – the latter has become

Caribbean, the main cities of Europe, the Middle East and

a cornerstone of their leisure time and, no doubt, a key

the Asia Pacific area. “As a company, we are leaders in the

element when it comes to the involvement pursued.

national market and one of the global companies with the

Millennials like to know where the food they eat is

largest MICE offering,” says Moreno. “Year on year, we are

from; want to consume organic products; use sustainable

growing in important markets such as the European one

fabrics and clothes made following the rules of fair

and the American one. We closed 2015 with a growth of

trade. This is why Corporate Social Responsibility (CSR)

24% up from the previous year, with an increase in the

and environmental commitment are concerns that are

average rate and room price, as well as in the number of

increasingly shared by them and the companies they

events and participants.”

work for. Thus, cooking classes, craft-beer tastings, all

Although it will be in a more sustainable way, 2016

kinds of DIY and social work are some of their favourite

will confirm this trend thanks to the new hotel openings

activities. In this regard, Meliá Hotels International is at

(including the Innside New York NoMad, very popular

the head of the sector as CSR and sustainability have been

as an incentive destination; the ME Miami, a key city for

part of the group’s philosophy for years.

MICE; the ME Milan; and the Gran Meliá Nacional Rio de Janeiro), as well as the refurbishments of others (the

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THE MICE SEGMENT AT THE MELIÁ GROUP

Meliá Castilla, the Meliá Sevilla, the Meliá Alicante, the

The MICE segment is growing unstoppably and now

Meliá Barcelona Sky and the Meliá Palas Atenea in Palma

represents “about 10% of the company’s turnover and

de Mallorca, all of them in Spain, and the ME Cabo, an

makes up for a much larger percentage of the group’s

emerging destination in Mexico).

hotel portfolio”, says Moreno. Today, there are about

The offer is immense not only with regard to geographical

120 of the group’s hotels in 30 countries devoted to this

coverage, but there is a wide range of group brands with

sector in such strategic places as the Mayan Riviera, the

their own specific attributes and service culture adapted to each customer, “from the most luxurious incentive at a Paradisus, at ME or a Gran Meliá to a mass convention or congress at a Meliá with fantastic facilities, some of them with their own auditorium, like the Meliá Sitges, Meliá Castilla and Meliá Sevilla hotels; with an offer of more

The Observatory I N T E RV I E W

RAMÓN VIDAL CASTRO GENERAL MANAGER MELIA CASTILLA

“Madrid is consolidating itself internationally as one of the main destinations for conferences and conventions. In 2015 the city was the fourth globally by MICE segment visitor numbers.” capacity available for meetings and

Our aim is to link Meliá to

Meliá’s main MICE hotels? What is your

exhibitions, as well as our excellent

sustainability by innovating our

opinion of the sector and what do you

location in the city, positions us right

range of services and reinforcing our

foresee for it in the coming years?

now in an excellent and differentiated

brand positioning via EcoTouch.

The Meliá Castilla hotel is in top

situation for this market segment in

place on a national level by number

Europe.

Is the Meliá Castilla hotel one of

of events and this year it will have

The outside of the Meliá Castilla, just a few minutes from Paseo de la Castellana, and 15 minutes from Barajas airport and the IFEMA trade-fair centre.

You are pioneers in sustainable

Are eco-friendly policies profitable – apart from being beneficial for the environment – for a company? And for

booked 90,000 room nights for the

meetings.What does EcoTouch consists

your clients?

MICE segment.

of, and in which hotels has it been

Being eco-friendly and sustainable

No doubt, the fact that Madrid is

implemented?

is profitable because this meetings

consolidating itself internationally

EcoTouch is an eco-friendly meetings

model brings about considerable

as one of the main destinations for

programme where processes,

savings in energy and water

conferences and conventions has

materials and gastronomy are

consumption.

had an influence; in 2015 the city

integrated to provide value for our

In addition to this, we have received

was the fourth globally by MICE

clients. At the same time it cares for

very positive feedback from our

segment visitor numbers. The

the environment and includes our

clients who are committed to

increase in international flights –

proposal for sustainable services for

helping the environment and whose

mostly from new emerging markets

each hotel’s different operational

satisfaction rate increased last year for

– and the work jointly done by

processes. This means that processes

most of our EcoTouch hotels.

public organisations and the private

are adapted to encourage energy and

This initiative is part of Meliá

sector will certainly bring about an

water efficiency and savings for these

Hotels International’s corporative

improvement in this segment which

hotels by using sustainable materials

responsibility and is a step forward

is key to the local economy.

specifically created for events as

with regard to environmental

In addition, Meliá Castilla has

well as a culinary offer based on

awareness and guidance on eco-

over 40 years’ experience in this

sustainable production.

friendly meetings. Just at the

market and has a professional and

For the moment it has been

Meliá Castilla, and in a single year,

committed team. This is supported

incorporated in all the Meliá Hotels

this programme has had a direct

by significant investment made over

& Resorts brands in Spain and is

influence on or created awareness for

recent years to improve meetings

expected to be implemented soon

over 300,000 people and prevented

spaces and to expand the hotel’s

worldwide.

the emission of 250 tons of Co2. We

leisure offer. All this, plus the sizeable

How did this initiative come about?

have started with our Meliá-brand

EcoTouch arose from our concern

hotels in Spain, and this will soon be

for the environment, the protection

extended abroad. In a nutshell, the

of our planet, and our constant

goal of our EcoTouch Programme

pursuit for client satisfaction. Its

is to reduce CO2 emissions by 40%,

objectives are to create awareness,

energy consumption by 40-60%, and

strengthen and gain market share in

water consumption at events by 50%.

the sustainable meetings segment by

A sustainable meeting is a win-win

both creating and taking an active

of situation for everyone involved.

part in the planning, design and development of these kind of events for clients who make sustainability and protecting the planet part of their lifestyle.

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urban hotels, perfect for smaller events, such as the Tryp

by Wyndham and Innside brands”.

As regards personnel, every hotel where MICE service is important has a department and a sales and operational structure specifically designed for the segment. The big challenge now is full digital transformation. “We are working on technology development,” explains Moreno, “to achieve better integration among central systems, the group systems in place at our hotels and other market players that are big demand drivers for the MICE segment, including our own website – where the entire meetings and events area is being renewed.” All this with a single goal – “to speed up processes so that our clients can have a much more effective and quick response.”

Above, view of the Rose Bar at the ME Cabo, a unique hotel for conventions and events.

Right, a meeting room at the Paradisus Palma Real Golf & Spa Resort.

Below, an aerial view of the resort, right on Bávaro Beach.

˜

SIZE MATTERS If you add the Meliá group’s professionalism to the charm and hospitality encountered in the Dominican Republic, you get the ideal destination for conventions and events: the recently expanded Paradisus Palma Real is now the resort with the largest Convention Centre with the most modern equipment in the Dominican Republic. Located in the spectacular area of Bávaro, we are, of course, talking of a deservedly famous resort that is part of the MICE sector.The hotel has added seven meeting rooms and three breakout lounges to its 2,650-m² Convention Centre that offers technologically cutting-edge audio-visual equipment.The hotel also has a banquet area that STYLE

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can seat 1,000 people.This new space has expanded the Centre by 160 m² and it can now hold 1,400-guest cocktail parties, 1,290 conference attendees, 990 participants for courses or workshops, and 910 seated banquet guests. In addition, the Centre, which can be adapted to any theme requested by clients, has a large projection screen.

The Observatory I N T E RV I E W

JOSE ANTONIO-RUIZ VP, EMEA MEETINGS & EVENTS, AMERICAN EXPRESS MEETINGS & EVENTS

“There are three key components for us when it comes to choosing a venue: delivering an exceptional experience, cost efficiency and savings and compliance.” such as using public or group

to-end point of contact within the

with Meliá Hotels International?

transportation instead of individual

events agency. Meetings Planners

From a strategic perspective we

cars, and reduce indirect emissions

therefore need to have the skills to

have been working closely with

by choosing accommodation in

manage different areas: advertising,

Meliá since the early days when

energy-efficient hotels where

production, planning, sourcing,

we established our Meetings and

we look at how these measures

air travel, etc.

Events Global Supplier Programme.

are implemented so that the focus

In Spain, we have been working

on sustainability is maintained

Brexit going to change that?

with Meliá for the past 18 years and

throughout the whole process.

While there is a lot of uncertainty

How long have you been working

they have been highly engaged in

surrounding the UK’s exit from the

the partnership throughout. Our

what is important for your company?

European Union, we do not envisage

close collaboration over the years

There are three key components for us

any changes in the short term.

has enabled us to provide successful

when it comes to choosing a venue:

Until Brexit negotiations have been

meetings and events for our clients.

1) Delivering an exceptional

concluded it will be business as usual.

experience

However, American Express Global

an event for your company?

2) Cost efficiency and savings

Business Travel has established an

When it comes to sustainable

3) Compliance: meeting payments,

internal working group to monitor

meetings, we work closely with

expenses, and records; handling

developments and anticipate any

hotels for every meeting to

of Personal Information (PI), and

potential ramifications for our

understand their policies; we then

attendee selection.

customers continuing into 2016.

How important is the sustainability of

review them to ensure we are

Below, a meeting room at the Meliá White House in London.

Located in a prestigious area in Regent’s Park, it is close to London’s main sights and the City.

When choosing a hotel for a meeting,

London is a key MICE destination; is

Which are the main differences

What sets Meliá apart?

meeting our own and our customers’

between events in Europe and in other

It's the focus and level of service

expectations. Our team consults

places such as LATAM, the US or Asia?

given by all the regional sales leaders

with clients to identify ways to

The most significant difference in

all the way to the onsite staff. They

incorporate eco-conscious decisions

my opinion is that in EMEA our

are also committed to growing and

into their meetings and events

clients expect a meetings planner to

strengthening their relationship with

and, during the sourcing process,

manage end to end services. In the

us, with our Meetings Planners and

we recommend destinations that

US, those organising the meetings

our clients and taking advantage

may reduce or limit the need for

have contacts for sourcing venues

of the access and opportunity that

participants’ air travel, incorporate

and planning the event. In EMEA

we create to move their business

emissions-reduction measures

they want to work with one end-

forward. Meliá is also committed to making a difference for our customers. They have strong fundamental values with a focus on attention to detail. They understand meetings and events particularly well, one of our best partners in terms of helping us to meet the evolving needs of our customers.

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IN THE CITY

EUROPE

AWALK THROUGH THE NEW OLD CONTINENT PHOTO: GETTY IMAGES.

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Europe incorporates its past, combines tradition and modernity to come into the 21st century.We tour London, Milan,Vienna, Paris and the historic heart of Germany visiting some of Meliá’s hotels: while they reflect the past, they also bring good architecture and contemporary style to the magic of this new old Europe.

Text: VICKY VILCHES

The Augustus Bridge – Augustbrücke – is the oldest bridge in the city of Dresden, the capital of Germany’s State of Saxony.

Built between 1907 and 1910, it spans the River Elbe and connects the historical town centre with the Neustadt district to the north.

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of this interesting London district, the ME London hotel stands out as a magnificent example of how a city icon can

mansions and the theatres and cafes of those bohemian

be given a magnificent second life thanks to a new hotel

nights of Victorian England. It is interesting to see the

project. The pyramid is the main leitmotiv for a project

biggest European cities from the viewpoint of what they

that is a nod to the previous building from which the BBC

were once like as well as from what they are today, of

broadcast its first radio programme in 1922. The evocation

the rise and fall of some of their centres; this fascinating

of radio waves and the shape of aerials is a constant in

and constant reinvention of themselves. What in the

this black and white hotel designed by the reputed

industrial age were only factories or port areas, in our

architecture studio Foster & Partners. The masterstroke of

digital age have become places where the best architects

this design and the experiences it offers can be found on

are designing new trend-setting cultural centres and

the tenth-floor terrace, one of the most spectacular around

hotels. These undertakings are linked to the past lives

and with the widest and best views of London – the site

of these places. Cities such as Milan and London have

of the lively Radio Bar. Its reception area is one of the

discovered the interesting charm of recovering their old

most interesting in the city: a black marble atrium, also

industrial areas and breathing new life into them. Every

shaped like a pyramid, and about 30 metres high houses

age has left its mark, and this mixture of histories, pasts

a lobby reserved for hotel guests. On its infinite walls

and futures contributes in its own way to the particular

are projections of jellyfish that reach skywards. Perhaps

charm of each one.

they cross paths with Mary Poppins. The ME’s location is

The Strand is a good example of this vitality that uses its own past in order to build a new identity. In the new life

PHOTOS: GETTY IMAGES / AGE.

Below, a construction worker on the BBC’s radio tower.

On the right, the Radio Rooftop terrace at the ME London hotel that affords one of the best views of London and is right on the Strand.

here is a new air in the Strand in London,

the district of those long-gone 17th-century aristocratic

excellent for lovers of the theatre and London musicals, but the hotel itself is a true spectacle.

Clockwise from top to bottom, front of the disused Strand Underground station on the Piccadilly Line on the Strand; Café terrace in the courtyard of Somerset House; Frank Loesser's Guys and Dolls directed

by Gordon Greenberg at the Savoy Theatre in London, near the ME London hotel; winter activities (on the ice skating rink) at Somerset House; façade of the ME London, a building that was once the BBC’s first headquarters and has now been given a new lease of life by the Norman Foster architecture studio; spectacular views from the ME London’s roof terrace.

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G

oing on from the waves that Sir Norman Foster breathed into the new life of the BBC’s first

headquarters, we move to continental Europe, to another hotel designed by another architect who also wanted to honour the past. The original building now occupied by the ME Milan Il Duca was designed by Aldo Rossi no less, one of the big names of Italian architecture. A man who sought to be in the vanguard by basing it on the past, an intention that can be seen in his design of the old hotel Il Duca: its façade is a nod to Bologna’s unfinished cathedral, the Basilica of San Petronio, whose lower section is in marble while its upper one is in brick. Rossi wanted to establish a dialogue with a 14th-century building, and curiously enough, its roof now offers views of the 21st-century. Just like in London, here is another superb terrace from which to view the city and the modern towers of Porta Nova. The hotel stands in an interesting spot located in the historic Piazza della Repubblica, a benchmark for the city’s big classic alberghi explained its director, Alessandro Misani, former director of both the Madrid and Ibiza ME hotels and who is very knowledgeable about Milan. Also close to the hotel are the Porta Garibaldi and the old city – so, it is halfway between the historical centre and the new city that reaches to the sky and seeks its place in the 21st century.

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PHOTOS: ALEX DEL RÍO / MELIÁ HOTELS INTERNATIONAL.

Clockwise from top to bottom, a view of the skyline and the modern towers of Porta Nova from the Radio Bar at the ME Milano Il Duca.

Below, hotel façade of the original building by architect Aldo Rossi who wanted to evoke Bologna’s unfinished

cathedral, the Basilica of San Petronio, whose lower section is clad in marble while the upper one is of brick; the very modern entrance of the lobby at the ME Milano Il Duca hotel, located right on the Piazza della Repubblica close to Porta Garibaldi.

Opposite, spires and capitals of Milan’s Duomo, the starting point for a visit to Milan’s historical centre, about a half-an-hour’s walk from the hotel.

Below, beautiful views of the historical city centre with its typical trams.

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A

nother renowned architect, the Frenchman Dominique Perrault, represents the third stop on this trip through

a changing and revisited Europe and to which the hotel industry’s new projects are contributing so much. We are at the Meliá Vienna, located in Austria’s new tallest building – specifically, on 17 of the 58 floors of the 250-metre DC Tower.

We are on the other side of the Danube, in Donau City, one of the most interesting new urban developments of recent years: a futuristic and sustainable city located on the old landfills of a stretch of river that was not as blue as the famous waltz declared. Vienna is transforming itself from one of the banks of the Danube and is opening up a new business district that is linked to both the historical district, laden with imperial reminiscences, and the Vienna of the 21st century. The Austrian capital is building an increasing number of towers yet without renouncing its splendid past.

The interesting aspect of Donau City is that the idea of this urban development is not to lose the everyday life of the historical city: there are squares, vantage points for views, pedestrian and commercial areas, office buildings next to new skyscrapers: there is no ghost district on the old landfill.

There are people going about on bikes, professionals enjoying an after-work drink in this new business centre, people leisurely strolling along the pavements. More than one will probably go to the tower’s 57th floor, the hotel’s restaurant – the 57 Restaurant & Lounge. And again, here is another spectacular rooftop bar which confirms the idea that these stunning towers with sensational views, DJs and cocktails are not only found in New York or Bangkok, but also in this new old Europe. And, what’s more, we can see history from them.

Above, the gardens of Augarten, a park of about 129 acres outside Vienna.

Below, visiting the city’s historical centre by bike, cycling past the1895 Haas Haus building; and Hundertwasserhaus, another must-see visit in the city.

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PHOTOS: GETTY IMAGES / AGE / MELIÁ HOTELS INTERNATIONAL.

Clockwise from top to bottom, glass façade and views of Donau City and the DC Tower that is home to the Meliá Vienna, designed

by French architect Dominique Perrault.

Below, the hotel’s restaurant: the 57 Restaurant & Lounge

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Clockwise from top to bottom, view of the La Défense district from the terrace of the Meliá Paris La Défense hotel, located in front of the Takis pond; view of Europe’s second largest business district, after the City in London; view of the pond and the Meliá Paris La Défense building – shaped like the hull of a ship, it was designed by Vasconi Architectes; the gym on the hotel’s 19th floor.

T

he Meliá Vienna and the Meliá Paris La Défense have a lot in common: state-of-the-art architecture,

locations in the new business centres of these two major European cities, a commitment to good design yet without forgoing functionality. Second only to the City in London, La Défense in Paris is the most important business hub in Europe. The Meliá is directly in front the Takis Pond and its shape, designed like the hull of a ship by Vasconi Architetcs, is one of the most singular designs in this complex that is an extension of the Champs Élysées. Its gym on the 19th floor is probably one of the places to work out in with the most spectacular views: modern Paris and STYLE

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a city with centuries of history.

L

ooking precisely for traces going back to the origins of Europe, our path takes us to the German city

of Aachen, the cradle of Charlemagne – an essential historical figure of the continent’s history. The modern Innside Aachen is in a contemporary building next to the cathedral in which Charlemagne was crowned emperor in the year 800. The city is full of history, and there is no lack of interesting places near the hotel such as the famous Spielbank casino and the Couven Museum. And again, a contrast: a modern and functional hotel from which one can discover the heart of the Holy Roman Empire as well as vestiges from the Middle-Ages. “There was a lot of excitement at the opening of the Innside as it was at least five years since such an important hotel had opened in the city. Its touch of modernity was warmly welcomed by the locals,” says Nadine Weidig, Marketing Director of the Meliá group in Germany. And again, a rooftop with views

PHOTOS: AGE / MELIÁ HOTELS INTERNATIONAL.

of Europe’s history.

Clockwise from top to bottom, Aachen Cathedral, a UNESCO World Heritage Site that was built in late 8th century under Charlemagne; a detail of the Innside Aachen; the Coven Museum; the hotel’s terrace with views of the city’s historical district and one of the cocktails served there.

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PHOTOS: GETTY IMAGES / AGE / ACI / FOTOTECA 9X12 / MELIÁ HOTELS INTERNATIONAL.

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with views of Europe’s past – the Innside Leipzig,

in the north-west of Saxony. Located in Gottschedstrasse, one of the most fashionable districts in the city, says Weidig, the hotel is in a neoclassical building dating from 1853 called Kosmoshaus that has been fully refurbished and also has a newly-constructed part, a spectacular façade with several slanted planes. A new fusion of the classic and the modern in Bach’s home city. Finally, we go from Leipzig to Dresden to complete our tour: again an Innside hotel, this one is located in front of the Albertinum Contemporary Art Museum and adds a touch of modernity to a city that suffered terribly during the Second World War and that, once again, has been able to re-write its destiny.

Clockwise from top to bottom, statue of Bach in Leipzig, the composer’s birthplace; a view of the city’s New Town Hall, inaugurated in1895; Thomaskirchhof Square and the Church of St.Thomas.

Below, the Kosmoshaus, an 1853 Neoclassical building and home to the Innside Leipzig.

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ithout leaving the country, we visit another terrace

˜

Clockwise from top to bottom, the Frauenkirche in Dresden, a Baroque church and one of the gems of Lutheranism in Europe; an exhibition at the Albertinum Museum, located right in front of the Innside Dresden hotel; the Twist Lounge bar, and terrace at the hotel’s Ven restaurant serving regional and international specialties.

RECOVERING HISTORICAL BUILDINGS AND BUILDING CITIES FOR THE FUTURE The goals are not mutually exclusive nor are the projects contradictory.The commitment of Meliá Hotels International to the urban planning of the cities where the group operates via its different brands is all about recovering and breathing new life into buildings of historical and architectural value, as well as playing a role in the expansion of the urban fabric with projects that add value. Reputed architects such as Foster, Perrault and the late Zaha Hadid are some of the designers of the Meliá group’s projects in cities such as London,Vienna and Dubai. In some cases, they are mixed-use buildings that promote the idea of cities whose hotels are part of these new urban networks that combine residences, business, services and leisure.While the group contributes to a more sustainable and liveable future it also believes in the past.The recovery and conservation of historical buildings like the recently-opened Gran Meliá Palacio de los Duques in Madrid, the ME Milan Il Duca, the Innside Leipzig – to name just a few – is not only a commitment to the legacy of our forefathers, but also a way of contributing and breathing fresh air to the historical districts in which these buildings stand.They are hotels designed not just for the traveller as they also aim to attract the locals with their culinary and leisure options.The goal is to promote cities (www.melia.com).

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TRENDY

Amillennial MUTUAL ME MIAMI

UNDERSTANDING

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I feel comfortable in this city that has so much to offer ME – including a place in which to wake up, relax, have lots of fun and sleep as soundly as if at home. Miami has plenty help to get people to fall in love with it, and a new Meliá is now joining the ranks in perfect harmony and adds a hashtag to my social networks.The tag for the next stop on my travel diary is: #MeMiami.

Text: JOSÉ FORTEZA Photos: GABRIEL BANCORA

The ME Miami lobby, a modern hotel with innovative design, cosmopolitan atmosphere and contemporary music, located in the former Casa Moderna hotel on 1100 Biscayne Boulevard.

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Right, a corner of the Art Deco style lobby – a state-of-the-art oasis in the city centre.

Below, two areas of the hotel’s apartments – with lots of light, the design incorporates soft colours.

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verything has a history behind it and it

was right here, at 1100 Biscayne Boulevard where the Casa Moderna was located. That was when “social networks” used to be within the limits of tangible things, and each photo was preceded by the experience of a touch, a voice or an aroma. “El Casa”, as people used to call it, was once a hospitality brand and is now home to the ME Miami, a new hotel that combines tradition with the convenience and comfortable luxury demanded today in the age of millennials.

On your arrival, you are welcomed by surroundings that remind us that interior design is a fine art. Nothing is missing: the lighting is perfect, the revitalising splash of the lush greenery through the big windows lets in salty gusts of blue and green which announce the presence of a nearby sea – and an eclectic mixture of pop which brings together all the elements and geographical sounds of the most all-embracing HispanicAmerican hub of our era. Tourist brochures will of course talk about its 129 luxurious rooms. They will tell you that it has a spectacular swimming pool on the roof with a bar where you can raise your glass to the city that lies at your feet. They will highlight its spectacular spa, and its 5,000-square-metre space for hosting events. They will point out that it was home to the first STK restaurant: a steakhouse bringing together the cuisines of an entire hemisphere via its meat and seafood... All this is great, but nothing compares to actually living it.

The feeling in each of the ME Miami suites is a kind of comfort that cannot be pigeonholed. They are luxurious, of

Above, outside view of Miami Arena and the Biscayne Bay skyline.

The hotel – reflecting the lively ambience that can be breathed in the city – is located close to the main museums, huge parks, the South Beach Art Deco district, Miami’s design district and the best restaurants.

course, yet you also feel relaxed and comfortable in them. Do not think you are in one of those impersonal, pristine spaces where you would not dare leave a shirt lying around because you do not feel at home. The décor is exquisite, contemporary and unpretentious and makes you feel like you are the star.

The furniture is the epitome of liveable elegance and the beds are designed not to impress, but to welcome and indulge you.

From the Aura Studio to the mega ME Suite, the “maxi-bars”, the huge 48” LED television that would be perfect at home, and the free Wi-Fi… everything is there for you to make the most of your privacy and, at the same time, be connected to the world when you want to be.

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Above right, several parts of the Area Lounge restaurant, perfect for meeting friends, having a drink and enjoying yourself in a modern place that has socialising at its heart. Dance to the beat of the DJ’s choice of music specifically created for the ME, or choose a drink from the signature cocktail list while gazing at the magnificent views of the bay. Below, entrance to the Perez Art Museum Miami.

ME MIAMI: THE NEIGHBOURHOOD FOR ART When you are in Miami, remember that this city is not only about beaches... Latin American art is a vital part of the daily life of this city, and the ME Miami’s Aura Manager is an expert in the field, ready to organise a tour for you to visit the art centres located around the hotel.

One of the closest is the Perez Art Museum Miami or PAMM (1103 Biscayne Boulevard Miami) that transformed the city by breathing new life into the area known as Midtown. Its location next to the bay is as impressive as its modern architecture – designed by Herzog and De Meuron, the same Swiss architects who designed the Tate Modern in London. It boasts an exceptional collection of contemporary artwork.

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Biscayne Boulevard) brims with art. Old buildings that were once workshops have become art galleries, and the neighbourhood’s walls are a display of urban art thanks to graffiti artists who are becoming prominent as chroniclers of the day. Don’t miss the Design District (from 38th St to 40th St, and from North Miami Ave to US1-Biscayne Boulevard) that was a pineapple plantation in the early 20th century and where, by 1921, the Moore Building with its imposing atrium had been inaugurated (3841 NE 2nd Ave. Suite 400).

Silvia Martínez, Sales Director. “We are in the epicentre of the city of Miami, near

PHOTO: CORTESÍA MELIÁ.

“Our approach for this hotel has to do with the destination itself,” remarks

many of its traditional hotspots and also

ALBERTO VAN STOKKUM

to new up-and-coming areas such as

“MIAMI IS COLOUR”

the Design District and Wynwood that

He decided to devote himself to fashion

offer art and high-end shopping. Just a

photography yet he comes from the

bridge separates us from the beach area,

world of cinema – and it shows. Born

and we are also very close to the Port of

in Mallorca – his Dutch father migrated

Miami, the Adrienne Arsht Art Center,

to the island – Van Stokkum is the latest

the American Airlines Arena and the

recipient of ME by Meliá’s patronage of

Perez Art Museum Miami.”

contemporary artists. Although some of

This philosophy is perfect for active

his work was already exhibited at the

travellers who want to enjoy the sea and sun feel of this

opening of the ME Miami, it will remain

resort, as well as have access to art, shopping, bohemian

on show at the hotel for some months.

outdoor cafés, lively nightlife at bars with good live

Was fashion photography always

music – from jazz to Latin – and diverse restaurants that

your goal?

all offer quality food and have friendly staff. The ME

It was a journey that began when I was

Miami has the pulse on this and takes into account the

18 and went to Barcelona to study at

expectations of visitors who come from Europe, Latin

its Film School. After completing three

America, Canada and the rest of the United States to visit

years of Cinema Photography, I worked

this big city either for business or pleasure. Moreover,

in film and advertising until one day a

as today’s travel agents all over the world usually have

friend who had a girlfriend who wanted

an inclusive approach and offer everything, Melia’s

to be a model asked me to take some

customised service is here to introduce some order to the

photographs of her. So I set up a session,

hospitality industry. As I am aware that this is what all

including a make-up assistant and a

up and told me about an amazing idea

hoteliers claim, I repeat: go there and feel the effect rather

stylist. I had a great time taking those

and a very interesting way of relating

than read the blurb. This hotel does not have a concierge

photos and from then onwards I have

my photographs not only to fashion and

– instead, they have what they call an Aura Manager

devoted myself to fashion photography.

advertising, but also to the world of art.

who is like a sort of friend you have in the city and is

Where have your influences

It was something I couldn’t refuse. And

waiting for you with a charming smile that says, “Leave

come from?

here I am.

everything to me, I can get the ball rolling as I know what

To be honest, cinema has been my main

What does your collaboration

is on here.” You can even tell them about your plans well

influence when it comes to my creative

consist of exactly?

before checking in and they will have them organised by

work. Quite a lot of films have left a

It’s a sort of patronage: I enjoy the

the time you arrive.

mark on me, but nothing is comparable

positioning and the place they give to

to the impact of Helmut Newton’s

my photographs in each of their hotels

according to their needs,” says Olivier Servat, the hotel’s

work; I still get goose bumps when I see

– now in the ME Miami – while they use

General Manager. This is available for some people at

it today.

them to create a set of artistic works to

other hotels, but here, “This is not only a service for VIP

How and when did you come into

go with the wonderful interior design of

guests, but for everybody. This makes us different from

contact with the Meliá group?

their hotels.

other brands in our industry. We have developed a tool

When the group’s communications

What image defines Miami

that enables us to coordinate with travellers beforehand

and marketing directors came across

for you?

so that they can enjoy whatever they are interested in.

my work, they were in the process of

For me, Miami is colour.

“The hotel staff is able to customise guests’ experiences

getting very involved in linking their ME brand hotels – the most state-of-theart of the group – to different artistic disciplines such as design, architecture, and now photography.They rang me

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Below right, the two swimming pools (the main one and the infinity swimming pool) on the hotel’s 14th floor, overlooking the city. Relax in the sun at this urban oasis equipped with sunbeds, loungers and cabins.

The Aura Manager is a unique link who designs a perfect stay for each guest.”

The Aura Manager is the perfect host, available at all times, ready to suggest and resolve. Remember, as Miami is a multicultural city, so is the hotel’s staff. They speak other languages in addition to English, Spanish, and Portuguese, and they know and understand their guests.

When they suggest a place for tapas, to dance salsa or merengue, dine at a Cuban restaurant or somewhere with the best meat, they know what they are talking about.

That is what happened with ME and STK Rebel – the hotel’s restaurant: a grill of the calibre of the best found in Buenos Aires or Bogotá, but in an ambiance designed to please those in search of the most refined cuisine. Its extensive and well-designed menu includes much more than meat, and it is different at lunch and dinner. If you are a calorie counter, there is something for you too, but if not go ahead and ask for the real deal. They also have a DJ, so good music is guaranteed as well.

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Did you eat too much at dinner? Start your morning

TO HAVANA... BY CAR! If you are staying at the ME Miami, you can get to Havana for the weekend on a short 40-minute flight... or you can visit the local version of this Caribbean city with a short, five-minute car ride.This slice of urban life runs along Calle Ocho which, despite its fame, has little to do with the famous avenues that characterise other cities.This is a unique area – quintessentially Latin American and with deep roots in Cuba. On the 20 blocks from 7th Ave., along its 27 avenues in the city’s south-eastern section that is off Biscayne Bay – there are no skyscrapers or impressive architecture, but the people are happy to chat and are on first-name terms with everybody as if they were lifelong friends and address you as Mamacita or Papi followed by “What would you like for lunch today?” or “How are you coping with the heat?” The aroma of the darkest and most heavily sweetened coffee in the world is everywhere, plus there are things that you won’t find anywhere else, such as the typical Cuban guayaberas [light shirts] – in versions for today’s millennials – with designs for both women and men.The Hoy como Ayer club is another must-visit. It offers live music until dawn with “downloading” and jam sessions.This is a regular meeting point for artists from all over Latin America where they can improvise and get people to dance to Caribbean rhythms, Cuban son and the best salsa.A different tune is offered by the traditional music of the area which was heard on Calle Ocho long before it became like Havana. In the ‘50s, Ball & Chain was home to legends such as Billie Holiday, Count Basie and Chet Baker who strutted their stuff together with other talented, yet less wellknown musicians who were too inebriated to make it into the history books.This wonderful place is still here for the many

in the swimming pool, or ask the Aura Manager to take

night-owl geniuses who continue to turn

you to South Beach, only 15 minutes away; or go straight

their sorrows into music while sharing

to the gym on the 15th floor, fitted out by Technogym

the wee hours with a public that yearns

with vibration platforms, treadmills, elliptical trainers

for the good old days.

PHOTO: AGE.

and stationary bikes, as well as weights. The Spa can also be your ally for a perfect detox enjoyed with relaxing aromas and music, and exclusive beauty formulas, traditional Ayurvedic techniques, hydro-therapies and massages available for both women and men. All this can be experienced at a state-of-art hotel where, if you are travelling with your pet, they also welcome them as they are pet-friendly and offer services for your faithful friend.

They have even linked up with a firm specialised in this

Above, a view of Calle Ocho – an all-Cuban district in Miami and; right, Ball & Chain, one of the iconic venues of this district.

field that creates menus especially for dogs.

This is what the ME Miami promises and delivers when you live, breathe and enjoy it. It is what they call “ME+ experience”, but I prefer to translate it as “ME makes people feel good”. From there you can go out and discover a city where so many things are going on that you’d better etch it all in your memory, layer by layer, just like those tiny grains of sand that you can never get out of your sandals no matter how many beaches you visit, how many lively nights out you enjoy, or how many kilometres of art, fairs and fashion you see. And all those hugs and friendly smiles in a photo that will be sent to #MEMiami.

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TRENDY / ART

CREATIVITY, FASHION AND OPTIMISM AT

ART BASEL MIAMI BEACH

Art-Basel Miami seems to have a sentence by Pablo Picasso as its guiding star:“Art washes away from the soul the dust of everyday life”... except that in Sun City art is a vital part of daily life, so rather than helping us to dust ourselves off, its most important fair reinforces the city’s sense of belonging to a powerful showcase for creativity.

Above, Art Basel’s Film section on Miami Beach. It showcases masters of modern and contemporary art in addition to up-andcoming artists from the worlds of painting, sculpture, installations, photography, cinema, and digital art, all converging in Miami.

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time and aesthetic movement.

themselves. The Instituto de Visión

“winter” on the world map attracts

Joan Miró, Edgar Degas, Wifredo

gallery from Colombia presented

an impressive list of names: from

Lam, Fernando Botero, Salvador

works by Alberto Baraya, Marlon

painters and sculptors to fashion

Dalí, Tomás Sánchez, Carlos Cruz

de Azambuja and Sebastián Fierro;

designers, musicians, celebrities and

Díez and Amelia Peláez are always

while Travesía Cuatro, from Madrid,

stars of social networks.

he event that puts Miami’s

present – and 2016 was no exception

showed works by Mateo López and

These are days where many

– to be admired by those who come

Sara Ramos.

High Priests of magic work to

for the first time, or to reaffirm their

offer their colourful concoctions

status as highly-valued artists among

section that focuses on great art

of forms, taking advantage of the

collectors and galleries.

pieces created during the 20th

example and legacy of every place,

Once again, the most recent works provided this edition with a fresh air that smells of the future. The “Nova” space featured works created over the past three years, presented either by galleries or by the artists

“Survey” is another favourite

century. It therefore has a historical

PHOTOS: ART BASEL

Fashion and art also come together

slant and is devoted to work

concepts that encompass everything

created before 2000 that has never

from collective themed exhibitions

at these events as A-list firms from all

been shown at international fairs.

to individual events by up-and-

over the world sponsor and promote

“Positions”, in turn, is the sector that

coming stars. The topic of urban art

initiatives along with participating

allows curators, critics and art lovers

is not forgotten at Art Basel Miami

artists. At the events, just like during

to discover emerging talents that

Beach: on the contrary, this year

the intense nights on the beach,

are awaiting their turn to be on the

its “Public” section included more

celebrities never miss the occasion

global art market.

than 20 installations that will be on

to let themselves be seen... And of

show at Collins Park until February

course, the fair itself becomes an

mention: these are mini exhibitions

2017. The cinema is included in

artwork, located in the best possible

curated with diverse presentation

“Film” and is celebrated outdoors

showcase: Miami Beach.

“Art Kabinett” deserves a separate

at the Soundscape Park, screened both on the gigantic wall at the New World Center – designed by Frank Gehry – and inside the Miami Beach Convention Center.

269 exceptional international galleries from 29 states in North America, South America, Europe, Asia and Africa will come together at the 2016 Art Basel Miami Beach fair.

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cool& natural THE JEWEL

ASIAN ISLANDS

The latest innovative creation by Meliá’s Sol Hotels & Resorts brand has just been launched in Asia. In 2016, the vibrant Sol House Bali Legian and the Sol Beach House Phu Quoc for the young will open on two Southeast Asian islands that are ready to revolutionise the concept and philosophy of hotels.

Text: KRIS UBACH Photos: ALEX DEL RÍO / GETTY IMAGES / AGE

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View of the waves from the breathtaking cliffs in the south of Bali, the jewel of Indonesia, where many temples overlook the sea.

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ome parts of Southeast Asia have not changed

very much since Western hippies first set foot there.

Those early travellers of the modern age were amazed at the incredible spirituality of these peoples and at the landscapes of unusual beauty. Even today, their exoticism seduces those who visit these coasts, the jungles or the temples of this corner of the world.

Southeast Asia is a favourite destination for many – I include myself on the list – who go to countries such as Thailand, Indonesia, Vietnam or Malaysia in search of heavenly beaches and first-class cuisine – and also in search of parties. Beaches comes in many shapes and

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sizes in countries like Bali, where one can find vast sandy Above, a surfer on Jimbaran Beach.

Opposite, the Tanah Lot Temple, a spectacular place particularly at dusk when the sunlight is golden and descends over the horizon turning the temple into a dark silhouette.

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expanses with DJs in the moonlight, but also untouched, isolated beaches scattered with coconut trees. Whatever your preferences, you will always find the right beach.

Added to this is the deep communion of the inhabitants with everything natural, creating a perfect tandem.

When in the West we were starting to make “organic”, “sustainable” and “natural therapies” fashionable, Asians had incorporated all these disciplines into their daily lives centuries ago.

It is therefore not surprising that Meliá Hotels International has set off to these faraway places to open two new hotels under the Sol Hotels & Resorts Brand: one on the Vietnamese island of Phu Quoc and another on the Balinese island of Legian.

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Right, a view of Sao Beach on the Vietnamese island of Phu Quoc in the Gulf of Thailand.

Opposite, another view of the 50km-long, 22 km-wide Sao Beach on Phu Quoc.

The island has 85,000 inhabitants.

According to Marta Camprubí – the company’s Marketing Manager for the Asia Pacific region – Phu Quoc, in Vietnam, has until quite recently been a little developed destination known mainly to backpackers.

Its sandy, white beaches and crystal-clear waters are turning it into one of the newest beach destinations in Southeast Asia. “Phu Quoc is a pristine island that preserves the spirit of Asia with a touch of idyllic adventure found in a destination largely unexplored by travellers.” In contrast, as Camprubí explains, “Bali is a fully developed island with all the services that tourists could ask for. Besides, its vast size offers a broader diversity of landscapes, as well as spectacular nightlife,” adding, “although Bali could be regarded as a mature destination in Asia, there are still new places to explore, such as the area where the hotel is located.”

VIETNAM, COMMUNION WITH NATURE Smart, Cool & Natural are the words that define the style of the new Sol Beach House that has just opened its doors on the heavenly beach of Phu Quoc, located

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Above, sunset over the sea on the island of Phu Quoc with fishermen on a calm sea.

The crystal-clear and protected waters of this island are the perfect place for snorkelling.

Below, another sunset by the sea on this tropical island in the Gulf of Thailand.

Tea time is Mmmm time‌

Make time for tea with the Lipton pyramid experience.

SOL BEACH HOUSE PHU QUOC This exclusive 284-room resort has everything that is needed to enjoy a stay during which one can forget about the rest of the world and time.There are several types of rooms, including Suites, Beach Houses and Xtra Beach Houses, which in turn can be either Junior Suites or Adults Only Suites. The Sol Beach House Phu Quoc is very versatile when it comes to accommodation options: choose from Room with Breakfast, Half Board, Full Board or All Included (www.melia.com).

on the Gulf of Thailand. This island, outstanding

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One of the highlights of this resort designed for

for its natural beauty, is part of the Kien Giang

young couples, travellers with an independent streak,

Biosphere Conservation Area, a Biosphere Reserve

seniors with a rebellious spirit and groups of friends and

since 2006. The Sol Beach House brand chose one of

families, are the Bali beds on the sand and the swimming

the liveliest beaches on the island – Truong – to open

pool with views of the sea. Swinging in a hammock

this dreamlike resort surrounded by lush tropical

between two palm trees accompanied only by the sound

vegetation. Truong Beach, one of the most popular

of the waves and chillout music is an experience that is

beaches in Phu Quoc, is less than 15 minutes from the

best enjoyed at sunset. Then, the Ola Beach Club, right

international airport and very close to Duong Dong,

on the sand, says goodbye to the daylight with a DJ

the main town on the island.

session in the purest Ibiza style.

However, we are in Vietnam, and not by the Mediterranean. The country is proud of its ancient wisdom in all things connected with the mind and body, and so the new Sol Beach House Phu Quoc offers several Detox programmes and bespoke holistic treatments

Clockwise from top to bottom, view of the façade of the Sol Beach House Phu Quoc in Duong Bào;The Kitchen restaurant serves international cuisine; a double room with views; the hotel’s swimming pool; and general view of a room.

SPAIN C/ Apolonio Morales nº1, Local Bajo 2 28036 Madrid

MOROCCO 223 Bd. Abdelmoumen, 4º étage 20100 Casablanca

COLOMBIA Carrera 43 A # 9 Sur 91, Centro de Negocio Las Villas Torre Norte - piso 7 Medellin

www.proffetional.com

USA 2600 South Douglas Road, Suite 913 Coral Gables FL 33134-6142

MEXICO Av. Real de Lomas 1005 Piso 5-6 Lomas 4ta. Sección 78210, San Luis Potosi, S.L.P., México

info@proffetional.com

PERU C/ Las Acacias 578 Miraflores Lima

Imagine doing yoga in the extraordinary landscape of Bali, enjoying the beach or visiting the highland region with its rice fields.

Below, a piĂąa colada and; opposite, a delicious, typical Vietnamese noodle dish.

inspired by that ancestral knowledge. There is no better way to begin your day than a yoga or tai chi class and then a massage in one of the four seafront cabins at the Body & Sol Spa. After unwinding, the feeling of wellbeing can be completed by a visit to the Chiringuito, where you can choose among several healthy juices made with fresh exotic fruit. The cuisine is another great attraction. The resort offers the very best Vietnamese

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food, fresh seafood prepared in a Mediterranean way,

INDONESIA,THE NEWEST COOL CONCEPT

and a delicious gourmet reinterpretation of the typical

The Sol House Bali Legian is now on the way to

specialities from the island of Phu Quoc at all of its

becoming a meeting point, a vibrant destination

three restaurants: The Kitchen, Ola Beach Club and the

designed for everyone who likes to socialise and stay

Chiringuito.

connected. Lively Bali is the perfect place for this – particularly Legian Beach, famous on the island for its clubs and beach parties. In Legian, nights belong to live music, DJs and barefoot dancing on the sand, but during the day, many come to this sandy paradise for a surfing lesson or to join in one of the already famous

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event, a photography contest or a party by the swimming pool. After a perfect day of sun and sand where you will have met new friends, nothing is more fun than getting ready for a beach party or, still better, keeping on one’s beach-football matches. In addition, Legian is well

swimwear to go on with the party to the beat of the best

placed to visit other nightlife places on the island such as

international DJs.

Seminyak, Ubud and Canggu.

From left to right, a chill-out style beach bar on Legian Beach, very close to the hotel; enjoying a beer on the beach.

Even at the table, food at the Sol House Bali Legian

Designed for millennials wanting to have a good time

is designed to be shared at any time and everywhere.

and be connected on social networks, the new resort uses

There is a 24-h cocktail service; beer is served on ice in

Twitter as the main channel of communication for its

buckets; and there are large plates of snacks so that lots

guests, and the Social Concierge will be sure to enliven

of people can join dinner whether in a room, by the

the atmosphere and guarantee that nobody misses an

Jacuzzi or on the beach.

˜

SOL HOUSE BALI LEGIAN This vibrant 136-room resort has everything that is needed for night-long parties. In addition, there are 12 exclusive Party Rooms for celebrating with a larger number of guests.

Two bars ensure a lively ambience 24 hours a day: the Play Bar has a large Jacuzzi and resident DJs; and the Pool Bar serves cocktails day and night.Wi-Fi, of course, is free in the entire STYLE

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hotel (www.melia.com).

Clockwise from top to bottom, the Sol House Bali Legian hotel lobby; the hotel bar; one of the rooms.

• SURFING • OUR PARTNERS • A PASSION FOR GOLF • SUSTAINABILITY • AWARDS • FOOD & BEVERAGE

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PHOTOS: GETTY IMAGES.

SURFING

TAGHAZOUT,A WORLDCLASS SURFING SPOT ON THE COAST OF MOROCCO Above, sunset at the surfing spot of Anchor Point in Taghazout, first discovered

by Australian surfers in the ’60s.

Below, an instructor at the surfing school on the seafront at the Sol House Taghazout Bay hotel.

L

ocated on Panorama Beach, with direct views to

Panorama Point and Anchor point, the Tadenga Surf Village within the Sol House Taghazout Bay has all the necessary elements to offer bespoke surfing holidays and breaks for seekers of water sports.

Taghazout has been a destination for travelling surfers since the ‘60s, and has been famous ever since. It has become an unbeatable surfing destination for surfers from Europe and from all over the world. The main surfing spots in Taghazout are Anchor Point, Killer Point and Boilers.

The hotel has bungalow type rooms with cool and modern décor, large and original dining rooms serving delicious dishes, and a wide choice of drinks to share with friends; a large swimming-pool area also has an impressive terrace with poolside loungers, hammocks

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and bar service, free Wi-Fi throughout the hotel, a fully

SURFING

From top to bottom, a bungalow at the Sol House Taghazout Bay hotel that boasts a reputed surfing school and a surfing shop run by a highly qualified and experienced team of local surfers; the bedroom of the Big House bungalow; and the hotel’s swimming pool, next to the beach.

equipped gym, beach volleyball, a surfing school on the beach, a games room and spaces for relaxing. The surfing school has a highly qualified local team of instructors who are renowned in the surfing world: Younes Araba is a Moroccan surfer who started one of the first Moroccan surfing tour companies back in 2005 and has in-depth and diverse experience in the surfing and tourism industry; Kamil Said Eddine is the founder of the first Moroccan surfing brand; Karim El Bihi is the head coach at the Tadenga Surf Village and is a very experienced surfing teacher. He is a top ISA level 2 surfing coach and also holds a BE2 certificate, a federal French qualification; Rachid Makoua is an ISA level 1 surfing coach who speaks French and English and is always ready to share his knowledge of surfing and the waves with guests; El Yazid Kanane is the booking agent and the man who organises the groups; and Abdellatif Bendouch is the sailing/windsurfing instructor who has over 15 years’ experience, most of it with the French organisation UCP; Sarah Slyne is the multilingual (French, Spanish, English and German) yoga instructor who holds a Yoga Allianze

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Different packages are offered: The Learn to Surf

yoga certification and has over 3,000 hours of teaching

package is for people who want to learn to surf at an

experience; Faiza Moumane is an avid skateboarder and

ISA accredited surf school while staying in an unspoiled

surfer and will be in charge of the surf shop that will

location. The Surf Guiding package is for people

open in a week’s time.

looking to score the best surf in the area and is led by a multilingual local surfing guide who will, according to your surfing ability, ensure you don’t miss any great surfing sessions whatever size and type of wave you look for during your stay. Other packages are also available for special events as well as for yoga and windsurfing.

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PHOTO: DOMINICAN REPUBLIC UNICEF / RICARDO PIANTINI.

OUR PARTNERS

ALTAIR’S JOURNEY: 70 YEARS OF UNICEF, 60 YEARS OF MELIÁ

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f Arabic origin, the word

to a charming hotel in Palma de

of his parents and his parish

altair signifies “that which flies”

Mallorca that was once leased by a

priest, this young man – currently

and describes the name of the

21-year-old entrepreneur, Gabriel

the President of Melia Hotels

brightest star in the sky. More

Escarrer Juliá. The year was 1956

International- began his dream, a

importantly, it was the name given

and the nightly room rate per

dream that has been going for 60

person at the first “Meliá” was 34 pesetas – a little more than US$ 0.20 – for full room and board.

Right from the start, the Altair was a success. With the sole support

years and has transformed Meliá

to involve all of its stakeholders –

and have sponsored studies like

into one of the largest hotel chains

employees, clients, and suppliers

La Infancia en España (Children in

in the world. He proudly states

– in the cause: the protection of

Spain), published in 2014.

“we always have and will continue

children. To this end, the company

to actively seek ways to generate

has launched awareness training

congratulate Meliá on its 60th

opportunities and sustainable

programmes and campaigns for

birthday, and UNICEF is also

development in communities

employees in each and every one

celebrating its 70 years of working

where we operate while respecting

of its hotels. Moreover, for the

for and advocating the rights of

and promoting the culture,

benefit of children worldwide,

children around the world. Like

traditions and values of those

the hotel chain has implemented

the Altair star, the alliance between

communities.” Throughout Meliá’s

guest awareness programmes

these two organisations and their

extensive growth, Gabriel notes

and fundraising campaigns in an

commitment to the children of

that the company’s dedication to

effort to inspire its guests to take

today continues to burn strong and

service, excellence and innovation

action. These efforts have financed

shine bright with a common goal:

has been the foundations on which

programmes in places such as the

to ensure that every child’s only

its success has been built.

Dominican Republic and Mexico

concern is to be a child.

In 2016, we are happy to

Carmelo Angulo Barturen is President of the UNICEF Spanish Committee and one of Meliá’s strategic partners for the protection of children.

It is thanks to this set of values that Meliá crossed paths with UNICEF (the United Nations International Children’s Emergency Fund), or UNICEF with Meliá’s. In any event, Meliá and UNICEF began a partnership in 2003 to support UNICEF’s projects. Shortly thereafter, in 2006, Meliá became the first Spanish company to sign ECPAT, The Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism.

In addition, this Spanish company has endorsed The United Nations Global Compact. More recently, in 2010, Meliá signed a strategic alliance with UNICEF and became the driving force within the tourism sector to support child protection and the fight against the commercial sexual exploitation of children.

If you have come across these messages in any of Meliá’s hotels, you probably already know that the company is making an effort

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A PASSION FOR GOLF 10TH MELIÁ CIRCUIT, THE BEST PRIVATE CIRCUIT IN SPAIN

T

he tenth edition of one of

Spain’s most eagerly anticipated amateur circuits has coincided with two big events that have marked this year. One of them is the celebration of the company’s 60th anniversary, and the other is the launch of Meliá Hotels International Premium 2016 1st Professional Circuit – made up of ten events plus a grand national finale held at some of the best golf courses in Spain, with a total of €70,000 in prize money for each tournament and in collaboration with the Professional Golfing Association of Spain.

But nothing can compare to the expectation generated by the grand finale in Punta Cana of the 10th Meliá Circuit that is still being played. The first of the seven events took place at the Meliá Hacienda STYLE

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del Conde in Tenerife – luxurious

From top to bottom, during the Golf Meliá circuit, at the Santander Club de Golf in Boadilla del Monte, Madrid; the atmosphere during the 10th edition of the circuit; golf buggies during the golf event and, below, a player at the Meliá Rewards special prizes competition.

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A PASSION FOR GOLF

accommodation for golf lovers – while the last event will be held at the Cocotal Golf & Country Club in Punta Cana, home to three of the group’s hotels in the Dominican Republic. All the finalists of the seven events (the first three in each category) will meet at the grand finale on 29 November, after playing at the best golf courses in Spain.

According to Carolina Donate, the Meliá group’s Golf Manager, this is a circuit that creates great expectation as it is well organised and offers topquality food and beverage services: “We are very generous both with regard to prizes and gifts,” so “even if you don’t have a good day, you will get a prize for sure,” as there are plenty of special prizes and big raffles.

The winners in the three categories of the finale win “four-night stays at the group’s hotels in Europe plus a rented car at the destination”. Would you like to participate next year? By using the Meliá Rewards card you have the possibility of enjoying the finale in Punta Cana.

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visit www.circuitogolfmelia.com

From top to bottom, at the Real Golf Club circuit held in San Sebastián; taking a break at the Real Club de Golf in La Coruña; produce served by the caterers during the Golf Meliá circuit; and kit for the golfers playing at Seville’s Real Club de Golf.

SUSTAINABILITY

T

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ECOTOUCH, AN INNOVATIVE PROGRAMME FOR EVENTS entered into by the international

use resources responsibly and of the

Madrid has brought together its

community at the Paris Summit to

environmental impact generated by

main departments specialised in

promote the fight against climate

their particular type of activity.

events organisation to make the

change, Meliá has taken a step

characteristics of the EcoTouch

forward by integrating sustainable

programme is that it calculates

Meetings innovative events and

attributes into its brand culture

the carbon footprint of each event

meetings programme one of the

via the launch of its EcoTouch

so that clients can be aware of their

pillars of its Corporate Responsibility

programme. This has already been

greenhouse gas emissions and

strategy. With sustainability at its

implemented in all of its hotels in

reduce them in the future. All the

core, its aim is to add value and be

Spain and will soon be introduced

materials used such as notepads,

part of the company’s commitment

in the other countries where it

pens, markers, flipcharts and

to environmental protection.

operates with regard to both the

coasters are recycled, and an efficient

brand’s operational processes and

use of resources is promoted.

he Meliá Castilla hotel in

Following the agreement

the materials offered at events as well as their culinary offer; all of this involves no additional cost for clients. In addition, it also wishes to make clients aware of the need to

One of the main attributes of the

The EcoTouch programme uses recycled materials for all events held: notebooks, pens, markers, flipcharts, coasters...

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SUSTAINABILITY Examples of this are the use of glass bottles instead of plastic ones, energy-saving low-consumption lightning, A-rated computer and audio-visual equipment, and waste separation. With regard to food, the EcoTouch programme promotes healthy, seasonal Mediterranean produce and offers alternative menus for vegetarians and people with allergies; all the food is prepared by specialised chefs trained specifically for this programme.

Meliå Hotels International has recently been recognised as one of the world’s leading companies in the fight against climate change and is included on the list of the 113 best performing international companies by the CDP (the ranking for company management against climate change).

Healthy and seasonal Mediterranean produce is included in the programme.

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Ibiza | Mallorca

Get ready for a unique collaboration custom. Built for good times. Sol House mixed By Ibiza Rocks opens this summer: Sol House provides the venue, Ibiza rocks bring the noise.

Book now at sol-hotels.com

or contact your preferred tour operator

AWARDS THE DIGITAL ENTERPRISE SHOW RECOGNISES THE COMPANY’S DIGITAL TRANSFORMATION It was recognised as the “Best Digital Transformation Enterprise” at the European Digital Mindset Awards last 26 May in Madrid. Due to its collaboration with Accenture, the company surpassed other big firms from different sectors thanks to the advances it has achieved in its change from a traditional business model for a new, more digital one. The award recognises the effort made in this field and the aim of companies to renew and reinvent themselves in order to maintain their leadership in an industry and an environment of fast-pace change.

Above, at the ceremony of the Digital European Mindset Awards and the prize being given to the Best company in digital transformation in Europe.

This pace poses risks for companies that cannot adapt, but as Meliá has shown, offers magnificent opportunities to those who are able to do so.

TRIPADVISOR RECOGNISES 154 HOTELS BELONGING TO THE MELIÁ GROUP The popular TripAdvisor website has awarded its Certificate of From top to bottom, Red Level Lounge at the Gran Meliá Xian; view of the magnificent location of the Gran Meliá Rome Villa Agrippina; and a couple at the Meliá Tortuga Beach Resort & Spa.

Excellence to a total of 154 Meliá Hotels International establishments.

This recognition, as explained by the website, “is awarded to hotel businesses that render quality service on a systematic basis,” and is assessed using the “favourable opinions of travellers on TripAdvisor throughout the previous year”. The establishments that obtained this certificate are found all over the world: Argentina, Austria, Brazil, Bulgaria, Cape Verde, the Caribbean, China, Croatia, Egypt, France, Germany, Grecia, Indonesia, Italy, Luxemburg, Mexico, Peru, Portugal, Qatar, Spain, Tanzania, the Arab Emirates, the United Kingdom,

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Vietnam and Uruguay.

FOOD & BEVERAGE THE GRAN MELIÁ DON PEPE OPENS TWO NEW SPACES: A WINE BAR AND A GOURMET CORNER

T

he famed Oysters & Caviar

Bar at the Gran Meliá Don Pepe in Marbella is now joined by a new space just off the hotel’s lobby and home to the Vinacoteca Salazonia and a Gourmet Corner that offer the best in top-quality preserved food, cold meats, cheeses and vermouths from Spain. Salazonia offers over

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100 national and international wines.

Above, a detail of the Oyster and Caviar Bar at the Gran Meliá Don Pepe in Marbella.

Below, the main entrance to this hotel which has become a veritable classic of Marbella’s tourism industry.

FOOD & BEVERAGE The design of this new space located in the hotel’s lobby has a warm and relaxing atmosphere where you can enjoy an excellent range of quality products. Even in the autumn and winter the Oysters & Caviar Bar offers diners the opportunity of tasting different varieties of caviar from the town of Río Frío in Granada: organic, Russian-style and traditional. It also offers king size and European flat oysters. All this can be enjoyed with a glass of champagne of which more than 20 are offered on its champagne list or, if you prefer, enjoy your oysters with a signature cocktail by Eduardo de La Vega, a champion mixologist from Spain.

Above and below, different areas of the Oyster and Caviar Bar which now has two new spaces; the Vinacoteca Salazonia wine bar, with a wine list of over 100 national and international wines; and a Gourmet Corner with topquality preserved food, charcuterie, cheeses and Spanish vermouths.

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Hotel Resort, Maldivas

Rest. Gaytan, Madrid (España)

Pilsa engages in activities of design, production, distribution and installation of hospitality global projects following high quality standards, using the know-how that Pilsa has learnt after provides half a century of experience in the technical hospitality field.

Pilsa´s value proposition to catering industry and hotel chains represents the best solution to implement 360 hospitality projects because it contributes with custom-made solutions and functional modern design within reasonable price range.

Our constant innovative strategy reaches different countries in Europe, Latin America and Middle East, increasingly advanced international projection. In fact, Pilsa has national and international headquarters distributed among Granada, Marbella, Palma de Mallorca, Tenerife, Dominican Republic (Punta Cana), Mexico (Cancun) and United Arab Emirates (Dubai).

Our manufacturing center develops the full design process 3D Cad-Cam together with technical resources of numerical control laser cutting and folding. Our vision focuses on continuous pro-

Rest. Pinot Noir, Granada (España)

ducts improvement to adapt ourselves to latest trends in the sector.

The kitchen is the flagship product of our company, specialized in manufacturing foodservice solutions and, by extension generating optimal spaces for professionals of burners, considered to be authentic feeling creators.

They, chefs that give special character to the flavor of each place, have been the instigators of Majestic. An integrated, sophisticated and functional kitchen, personalized ‘to chef ´s taste’. Majestic is a unique and genuine kitchen fitted with unique finishes.

Currently, Pilsa is reforming Paradisus Hotel Cabo Real, based on Los Cabos, Mexico, which is predicted to open at the end of the year 2016. In this project, Pilsa is taking care of hospitality installation and equipment. Among them stands out the Martin Berasategui restaurant, an important Spanish chef who has 7 Michelin stars. All over facilities had been design and made by Pilsa according to nowadays trends in the sector with the latest technology and sophistication. www.pilsa.com

TANZANIA

JORGE ARRANZ.

NEXT DESTINATION

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The first lodge of the Meliá group will be in the savannah, in the heart of Africa.The Meliá Serengeti hotel, opening in September 2017, will be located on the natural terraces of the southern slope of the Nyamuma Hills with spectacular views over the quiet Mbalageti River valley. Built at 700m below the peak of Nyamuma, the spectacle of the one million blue wildebeests, lions, leopards and the 250,000 zebras that cross the valley in search of rain and fresh pastures can be enjoyed from the hotel.The Meliá Serengeti will be 100% eco-friendly and will have 50 rooms – including two suites, – lounge areas, restaurants and an infinity pool.

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