CONCEPT Natural Femininity Inspired by the belief that a woman’s most noticeable beauty comes from within. The Sephora makeup line inspired this retail by embracing ecological and organic cosmology that focuses on the Natural Femininity. This pop up retail will express Sephora’s iconic beauty brand, innovative design, and immersive and interactive technology with the everyday woman Principles of design that will be utilized are rhythm, emphasis, and balance with the elements of organic form, emphasis with light and color balance of black and white and vibrant reds.
Pop Up Retail PAVE Competition This project was submitted for the 2011 PAVE Retail Competition under Store Design. The main challenges involved in this project: • creating a cohesive new store design that was still apparent of Sephora’s signiture brand • designing a store that had the ability to manufacture itself into any setting for the sake of a temporary store setup • utilizing previous observational research studies and designing for both client and user