The objective of this project was to learn how to represent an existing brand, as in being employeed by said brand to develop a collection for them. The brand for development chosen was Vrai & Oro, located in Los Angeles, Calfornia, this is a luxry brand characterized for its minimal design and making fine jewellery affordable. By leaving behind 8-10x retail markups by traditional jewellery retail brands.
This project was influenced by the style and character of the Vrai & Oro brand line of jewellery, employing the minimalist style of the brand and the use of precious metals. Based on the criteria of the brand and the art-deco theme, a collection of six pieces was designed which are divided in two sets made up of a collar, a ring, and a broche.
No pieces were sold.
