Reveal Booklet for Project Pantone

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feeling is believing

Imagine if you were to lose your eyesight or only see shades of grey tomorrow, how would you experience color?

Reveal Project Team: Allen Aliangan Chhunpora Rith Melissa Kelly Roger Wang

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Color reflects our personalities, our social circles, our religion, our world.

Imagine what your life would be like without color? How would you pick clothing? How would you organize your closet? How would you match and pick your clothing for work, an interview, a meeting?

The Academy of Art University in San Francisco, California, in collaboration with Pantone has challenged students with the question, “How can we create social or environmental change with the use of color.”

“Color in Action”

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feeling Feeling is is believing Believing

Mission Vision impairment has a profound impact on a person’s quality of life. Imagine a world where you are always challenged by your social and physical environment. Imagine a world without any color. We would like to imagine a world where the visually impaired enjoy the beauty of color through touch.

Blindness crosses all age groups, communities and socioeconomic levels. We hope to provide people with a chance to use color where darkness exists and color does not.

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feeling is believing

285 million people globally have some form of visual impairment that impedes their ability to see clearly. 39 million people are legally blind. Our goal is to address the need for the millions of visually impaired who can benefit identifying color.

Visual Impairment by the numbers

2% see no light

13% Blind

85% Visually Impaired

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n u m b e r o f p e o p l e i n t h e wo r l d

7,000,000,000 THIRTY-NINE million are legally blind

98 PERCENT of the blind see

LIGHT

285

million who have visual impairment

Four Levels of Visual Function Normal Vision Moderate Visual Impairment Severe Visual Impairment Blindness

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feeling is believing

Reveal System The Reveal system was created with the idea that a symbol for color can open up a world to be visually impaired. The tactile symbol would “reveal” the colors of an object or clothing.

Our tagline, “feeling is believing,” was formed by the original saying, “seeing is believing.” Since our project relies on the tactile symbol system would allow someone to “feel” the color.

“The best and most beautiful things in the world cannot be seen or even touched, they must be felt with the heart.”

— Hellen Keller

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feeling is believing

Primary and Secondary

Yellow

Blue

White

Black

Red

Orange

Purple

Tertiary Symbols

Orange Red

Yellow Orange

The Reveal tactile symbol and color code system is designed to aide the visually impaired with a simple symbol shape and an associated color.

Blue Purple

Green

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+ White

+ Black

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feeling is believing

PMS 187

PMS 122

PMS 300

PMS Warm Orange

PMS Hexachrome Green

PMS 2607

PMS 2607

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PMS 1788

PMS 174

PMS 382

PMS 562

PMS 274

PMS 137

PMS 154

PMS 181

The color system was selected based on the core primary, colors and the corresponding selection of PMS colors were identified by the colors that would benefit people who are blind. The key to colors is contrast to differentiate between light and dark.

“Then the doors get flung wide open.

Because you have personal taste, you have reward, you have aesthetic and social reaction” 14

feeling is believing

—Isabel San Francisco Lighthouse for the Blind

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The Reveal flash card set is an educational tool for learning the Reveal Color and Symbol System.

There are many different shapes and combinations to train and educate people who are blind and sighted people of all ages.

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Feeling is Believing

The poster is a reference for the Reveal system that can be used for learning or feeling a color. It helps someone to learn and identify the color to the symbol.

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A formula uses standard color mixing properties for creating secondary, tertiary and light and dark colors. Here are a few samples of the combinations symbols to create another color.

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Feeling is Believing

Specific fashion line code system to assist the blind with identifying standard articles of clothing such as shirts and pants. The clothing is embossed with the color symbol on price tags and the collar label.

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Feeling is Believing

The 3 series posters represent the formula for adding color. The interactive digital media board is used to inform the general public on how a blind person sees and how the gray shades represent a color that can be identified.

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feeling is believing

Digital Space We designed an online presence where the visually impaired and the 98% of blind people who can see light, can interact, use, share, and join communities with our website and mobile application.

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Mobile application to tag specific objects or article of clothing for colors. Point the mobile device at an object and the application identifies the PMS Color, texture, and the Reveal color symbol.

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feeling is believing

www.reveal.com

“Then the doors get flung wide open” —Isabel

Lighth o use for th e B lin d

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www.teamreveal.com

home

system

forum

contact

ABOUT

AA

We a re b rea k i n g t h e b a rri er to a ss i st t h e v i s u a l l y i m p a i red to i d en t i f y co l o rs w i t h t h e to u c h o f t h ei r h a n d s .

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i n p a r tn e r s h i p with th e L ig hth o u se © 2 0 12 R E V E A L

www.teamreveal.com

home

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forum

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CODING SYSTEM A

AA

based colors

ye ll ow

b lu e

re d

o rang e

p urp l e

d ark b lu e

d ark re d

d ark o rang e

d ark p urp l e

d ark ye ll ow

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yellow

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dark colors

i n p a r tn e r s h i p with th e L ig hth o u se © 2 0 12 R E V E A L

www.teamreveal.com

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FORUM A

AA

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COLOREST let ’s talk about color

R e ce nt s to r i e s

what is this Wendy Woo Love the Colors colorlover

Thuora posted onto Spring

whats your favorite colors?

Gina Cheng this is so lovely!

90scolors Frances sooooo cool!

Laurie Nertio Stunning!!

photocolors

how does this color make you feel?

Tracy Jack Love it!

Jeff Clark such awesome colors!

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food

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photocolors

how do you dress yourself in the morning?

i n p a r tn e r s h i p with th e L ig hth o u se © 2 0 12 R E V E A L

Our website was designed to be easy to navigate. It is the entry to education, information and the community where visually impaired people can share their color interests online. The design meets the needs for the visually impaired as it provides enlarged text for greater contrast and visibility, it has simple and legible typography and screen reader code that will allow the website to be read through the various technology of screen readers for the visually impaired.

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feeling is believing

Our video is to engage, educate and excite people about the Reveal system and how it benefits the visually impaired. The video was produced in cooperation with the Lighthouse for the Blind in San Francisco, California.

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Rachel USF Student

“Blindess can be the norm, not the exception. Why not experience and feel color the same way.”

www.teamreveal.com