BUILDING A
Successful
BRAND
DESIGNING
You
INTO YOUR
BUSINESS
1. Understand the different components of a brand and why building one is crucial for photographers
! 2. How to create your brand values and visual values
! 3. How to make your brand come alive and be memorable
TEN important things every photographer needs to do to ensure brand consistency
BAD DESIGN HAPPENS TO GOOD PEOPLE
WHAT IS A BRAND?
WHAT IS A BRAND?
WHAT IS A BRAND?
+ =
MAGIC
WHAT IS A BRAND?
“A brand is a person’s gut feeling about a product, service, or company.”
!
“A brand isn’t a brand until customers develop an emotional connection with it.”
!
“…brands speak to the mind and heart”
BRAND SHOPPING
MAKE IT PERSONAL MAKE IT AUTHENTIC BE HONEST
GET INSPIRED & BE ORGANISED ABOUT IT BRAND LANGUAGE + VISUAL INSPIRATION = MAGIC
THE CREATIVE PROCESS: THE LANGUAGE
THE CREATIVE PROCESS: THE LANGUAGE
1. Who is your ideal client? 2. Where do they work, rest & play? 3. What brands would they admire 4. What would you want them to say about your business?
5. What is your approach to capturing images? 6. What is your signature style? 7. What are you passionate about? 8. Who and what inspires you?
!
THE CREATIVE PROCESS: VISUAL INSPIRATION
1. COLOUR 2. TEXTURE, SHAPE & PATTERN 3. TYPOGRAPHY 4.STYLE
THE CREATIVE PROCESS: VISUAL INSPIRATION
THE CREATIVE PROCESS: VISUAL INSPIRATION
THE CREATIVE PROCESS: VISUAL INSPIRATION
THE CREATIVE PROCESS: VISUAL INSPIRATION
THE CREATIVE PROCESS: VISUAL INSPIRATION
1. COLOUR 2. TEXTURE, SHAPE & PATTERN 3. TYPOGRAPHY 4. STYLE
! 5. SCRAPBOOK (IF USED) 6. YOUR SIGNATURE IMAGES
THEN WHAT?
JAZ AMPAW FARR
DESIGN BRIEF #1
I LOVE PURPLE
DESIGN BRIEF #2
& ANIMAL PRINT
http://kuler.adobe.com & www.design-seeds.com
JAZ AMPAW-FARR
WEB
CREATING THE VISUAL VALUES OF YOUR BRAND ! SWEETPEA & GEORGE
COLOUR
TEXTURE, SHAPE & PATTERN
FONTS / TYPOGRAPHY
THE MOOD BOARD
THE LOGO PROCESS
THE LOGO PROCESS
THE LOGO
THE BRAND GUIDE
THE BRAND CONCEPT
THE WEBSITE
CREATING YOUR BRAND LANGUAGE ! DONAL DOHERTY PHOTOGRAPHY
DONAL DOHERTY PHOTOGRAPHY
Life is precious. We have 28,000 days to live and to love.
! Moments spill from a life lived. The time I fell off the bike with my brother and needed stitches. The first kiss in a game of spin the bottle. Buying my first house in Belfast. The love and loss of a mother.
! Taking my first photography course and finding my passion for capturing life better. The moment on Tom and Lorelie's wedding day that I decided I wanted to be a photographer for the rest of my life. Falling in love.
! I met my girlfriend, Margaret last year and we hit it off straight away. Our first date was sealed with a kiss on the newly opened Peace Bridge and we have been inseparable ever since. I'm on a love buzz, so can relate to couples in love and understand that you've not only found a friend, but someone who makes your heart skip a beat!
! Life is precious. We have 28,000 days to live and to love.
!
DON’T PANIC DON’T PROCRASTINATE DON’T THROW THE BABY OUT WITH THE BATHWATER BE THE ORGANISED CREATIVE
BRINGING YOUR BRAND ALIVE 1. ATTRACT OR REPEL 2. TELL THE EMOTIONAL STORY 3. MAKE THEM FEEL AT HOME
!
1. ATTRACT OR REPEL ! !
ZACH & JODY GRAY
2. TELL THE EMOTIONAL STORY ! !
ZACH & JODY GRAY
www.zachandjody.com
MICHELLE STANDERFER
3. WIN THEIR TRUST & BE A RESOURCE !
ie. make them feel right at home !
MICHELLE STANDERFER
1. Understand the different components of a brand and why building one is crucial for photographers
! 2. How to create your brand values and visual values
! 3. How to make your brand come alive and be memorable
TEN important things every photographer needs to do to ensure brand consistency
TEN important things every photographer needs to do to ensure brand consistency 1. 2. 3. 4. 5. 6. 7. 8. 9.
!
Don’t brand shop Love your business name Be ruthless about passengers in your brand Pull together a design kit & stick to it Use the components of your brand every single time Don’t get lazy Brands change all the time - don’t be scared to evolve Tell your story, not one you think your client wants to hear You are unique - no gimmicks required
10. BE MORE KYLIE
ONLINE RESOURCES www.pinterest.com kuler.adobe.com www.design-seeds.com
FRIEND ME UP www.facebook.com/melissalovedesign www.twitter.com/melissarachlove www.melissalove.co.uk blog.melissalove.co.uk
www.thedesignspace.co
MASTERING WORDPRESS & THE ART OF BLOGGING Friday, 17th Feb - 4pm 1. Understand how you can use Wordpress to build a beautiful portfolio website! 2. Find out the best Wordpress themes, platforms and plugins for photographers! 3. Find out why blogging is crucial to the success of every photography business! 4. Find out how to develop engaging content that clients and industry professionals will trust! 5. Understand how Google sees your website and improve your SEO performance!
DESIGNING YOU INTO YOUR BUSINESS Saturday, 18th Feb - 3.30pm 1. Understand the different components of a brand and why building one is crucial for photographers! 2. Find out the steps professional graphic designers follow when building a brand! 3. Find out what you should expect from a graphic designer and how to manage that process! 4. Create your own mood board during the session! 5. Review your existing brand & come up with an action plan!
W W W. M E L I S S A LOV E . C O . U K