table of contents
We’ve Come A Long Way...
Indeed we have, since that first (1991-1992) edition of the MARKETING ATLAS 25 years ago!... I still can see daughter, Melissa, struggling to avoid crashing our little Apple SE (successor to the Lisa) as she laid out the poster that accompanied that first ATLAS, with the logos and phone numbers of the advertisers placed in their approximate locations on the Seattle-area schematic (below). The poster idea died an early death. The 1993 edition also brought big format changes, from the back-then-traditional listings composed of lines of type to the now-familiar card-size ads, and a new cover style, featuring a dominant element on a black background. Jack Anderson of Hornall Anderson gets the credit for creating that style (see page 33), which was carried on by the majority of agencies that took turns designing the cover year-after-year. The use of film gave way to digital production in early 2000, black-and-white pages finally turned to full color in 2008 and the online edition of the ATLAS debuted in 2010. Over those two-plus decades, we invested in no fewer than 20 Apple computers, beginning with that SE, and countless software programs—many with crash-inducing complexities. And let’s not forget the floppy disk to SyQuest to pdf/jpeg evolution. The core marcomm advertisers remained loyal, even as consolidations and the inevitable business failures took their toll over the years, and the advent of the digital age produced a marcomm realm markedly different than that of 1991. Thanks to all who were part of the journey... —Larry Coffman
Contents ADVERTISING • PUBLIC RELATIONS..............................................3-12 Media Buying • Research • Consulting • Copywriting • Sales CREATIVE ARTS..............................................................................13-18 Print • Web Design/Hosting/Mobile • Video/Audio • Photography DIRECT MARKETING • SIGNAGE • SPECIALTIES....................................19-22 MARKETING AWARDS WINNERS...................................................23-32 BEST-EVER ATLAS COVER AND AD...................................................33 GRAPHIC ARTS................................................................................34-40 Printing • Color/Prepress Services • Paper • Bindery MEDIA................................................................................................41-45 2 • Print • Outdoor • Events/Trade Shows Radio • Television
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MARKETING IMMORTALS....................................................................46 MARCOMM AWARDS CHECKLIST.......................................................47 INDEX/MASTHEAD.................................................................................48
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Notes: The following listings are alphabetical, by category, as provided by the listees. The ATLAS is online at www.themarketingatlas.com.
B2B
advertising / public relations
AUDACIOUS
MARKETING. Named one of America’s top B2B agencies for the past seven straight years by Advertising Age. Case studies at blackwingcreative.com
S E AT T L E • S A N F R A N C I S CO
3
advertising / public relations
Successful Marketing Begins with a Clear Strategy JOIN OUR CABAL 206INC.com
bendixmarketing.com
Marketing Communications  Public Relations Cheri Brennan
4
425.957-0654 alliance-marcom.com cheribren@gmail.com
Principal Estab. 1990
206-972-7585
You may not be able to pronounce our name, but you’ve definitely seen our work. copacino.com
COPA 9967 MktgAtlas Copacino Ad_R3.indd 1
advertising / public relations
co-pah-see-no-foo-jih-kah-doe.com
4/16/15 2:48 PM
Is Self-Employment for You? Take the 5-minute test
The higher your score‌ the higher your prospects for success visit paulecasey.com Information: call 206-714-8154
5
advertising / public relations
6
The Pacific Northwest’s Most Successful Broadcast Advertising Agency
Sparky Taft dynamicresults@comcast.net 425.359.8888 www.dynamicresultsadvertising.com
advertising / public relations H E C K L E R A S S O C I AT E S
Branding, Marketing and Design
Surfacing Iconic NW Brands Since 1971 hecklerassociates.com
7
advertising / public relations
Carol Ann Specializing in advertising media research, planning, budgeting, negotiations, buying, placement and follow-through.
1485 Crestview Drive, Camano Island, WA 98282 (360) 631-5878 mediaplace@aol.com
Kathy Neukirchen President
Harnessing
human-powered change
since 1982 to advance
people, planet and place
Research
206.282.5677 kathy@mediaplussea.com 160 Roy St. Seattle, WA 98109 www.mediaplussea.com
8
Facilitation & Public Involvement Marketing Public Relations Media Buying Social Media Graphic Design
prrbiz.com
9
advertising / public relations
10 advertising / public relations
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advertising / public relations
12 advertising / public relations
creative arts
Proud to be part of another great year at the MARKETING Awards. Here’s to all the winner winners. doubleknotcreative.com
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14 creative arts
creative arts
Dramatic results without the drama.
TM
electricpen.com
Hammerquist Studios | Interactive, Design & Brand Strategy | hammerquiststudios.com
15
creative arts
great design|great results Pat Hansen 206.285.3000
“If It tells you anythIng, our Ceo was danCIng.” True quote from another happy CMO. How can we help you?
www.liondigitalmedia.com phinneybischoff.com
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Brand. Creative. Digital
creative arts RICKDAHMS.COM
ph ot og ra ph er
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creative arts
Customers Who Viewed These Items Also Bought
vivitiv.com
twist
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[ Design, Packaging & Web ]
Q
Architect of dreams kristine@twistdesign.biz
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19
direct marketing / signage / specialties
20 direct marketing / signage / specialties
direct marketing / signage / specialties washingtongraphicsllc.com 425.376.0877
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22 direct marketing / signage / specialties
Awards Winners
Here are the Big M, Silver M and Bronze M winners in the fifth annual MARKETING Awards. Video and audio spots and credits can be seen/heard by visiting www.marketingnwawards.com.
RADIO COMMERCIAL
Please visit www.marketingnwawards.com to listen to the spots.
ADVERTISING
TV COMMERCIAL (-$10K)
BIG M: Fred Hutch Cancer Research Center TITLE: Bold Ideas Need Big Support: Wright Brothers AGENCY: DNA Seattle —————
the MARKETING awards
2015
SILVER M: Cole & Weber TITLE: Section 147ish CLIENT: The Pro Shop (Seattle Seahawks) BRONZE M: The Washington State Fair TITLE: Party Big Washington Agency: Jones Advertising
PRINT AD
• • • • •
BIG M: KIRO-TV
TITLE: WSP—A Positive Force CLIENT: Washington State Patrol —————
SILVER M: Craters of the Moon TITLE: “Last Winter” CLIENT: Summit at Snoqualmie BRONZE M: Production Partners TITLE: Father & Son CLIENT: Schick Shadel Hospital
• • • • •
TV COMMERCIAL (+$10K)
BIG M: remerinc TITLE: Free Lunch
CLIENT: MARKETING Newspaper
—————
SILVER M: AAA Washington TITLE: Eight-Page Travel Advert BRONZE M: Kitsap Bank TITLE: Kitsap Bank Stadium #causegood
OUTDOOR AD
• • • • •
BIG M: Cole & Weber
BIG M: Wexley School for Girls • Best Of Show 2015 •
SILVER M: Copacino+Fujikado TITLE: Where Does It Go? CLIENT: Seattle Mariners
TITLE: Cancer Rainboard CLIENT: Virginia Mason Medical Center —————
TITLE: Reunion CLIENT: Washington’s Lottery —————
BRONZE M: WONGDOODY TITLE: Be Watching CLIENT: Seattle International Film Festival
• • • • •
Presented by
SILVER M: Copacino+Fujikado TITLE: Mariners Bus-Back Scoreboard CLIENT: Seattle Mariners BRONZE M: Creative AVA TITLE: Tieton Truck CLIENT: Tieton Cider Works
• • • • •
23
the MARKETING awards
WEB AD
PRINT CAMPAIGN
BIG M: Chelan County Public Utility District TITLE: Better Ways to Save: ‘A Little Me Time’ —————
SILVER M: C+C TITLE: Bus Doggy Dogg CLIENT: King County Metro
BRONZE M: POSSIBLE TITLE: Microsoft OneNote: Collective Project CLIENT: Microsoft: OneNote
TV CAMPAIGN
• • • • •
BIG M: United Creations
TITLE: Dope Magazine Ad Campaign CLIENT: Triple C Cannabis —————
SILVER M: GreenRubino TITLE: Agency Valentines BRONZE M: The Seattle Times TITLE: Sunday Campaign
• • • • •
OUTDOOR CAMPAIGN
BIG M: DNA Seattle
TITLE: Ready for Anything CLIENT: Group Health Cooperative —————
SILVER M: Hydrogen Advertising TITLE: ‘What’s Your Heritage?’ CLIENT: Heritage Bank BRONZE M: DNA Seattle TITLE: Happy to Help CLIENT: Puget Sound Energy
• • • • •
RADIO CAMPAIGN
Visit www.marketingnwawards.com to listen to the spots.
BIG M: Hydrogen Advertising
TITLE: Pandora Radio Campaign for The Polyclinic CLIENT: Tracy Corgiat & Stacy Hill —————
SILVER M: AAA Washington TITLE: 2015 Hero Membership
BRONZE M: Clatter & Din TITLE: Trooper Stories CLIENT: Washington State Patrol
• • • • •
24
BIG M: AAA WASHINGTON
TITLE: AAA Hero Membership —————
SILVER M: Copacino+Fujikado TITLE: Aquarium Fun Facts CLIENT: Seattle Aquarium BRONZE M: BrandQuery TITLE: We Keep it Real, We Keep It Local CLIENT: Skagit Bank
• • • • •
SILVER M: POSSIBLE TITLE: Vive the Daylife CLIENT: Bacardi SILVER M: Jones Advertising TITLE: Drive Sober CLIENT: Washington Traffic Safety Commission BRONZE M: Fred Hutch Cancer Research Center TITLE: Bold Ideas Need Big Support AGENCY: DNA Seattle
BIG M: POSSIBLE
TITLE: St-Germain Peep Show CLIENT: Bacardi —————
SILVER M: C+C TITLE: Built Green Indoor Weather Reports CLIENT: Master Builders Association of King and Snohomish Counties
BRONZE M: Hydrogen Advertising TITLE: ‘What’s Your Heritage?’ CLIENT: Heritage Bank
• • • • • PUBLIC RELATIONS
PRIVATE-SECTOR PROJECT
the MARKETING awards
WEB CAMPAIGN
BRONZE M: Copacino+Fujikado TITLE: Parking Mitigation Pre-Roll CLIENT: Downtown Seattle Parking
• • • • •
INTEGRATED CAMPAIGN
Due to the large number of entries in this Category, two Big M, Silver M and Bronze M winners were selected. The winners are listed in alphabetical order below.
BIG M: 206inc.
TITLE: Pianos In the Parks CLIENT: Laird Norton Wealth Management —————
BIG M: Cole & Weber
TITLE: The World’s First E.C.O. CLIENT: Columbia Crest
SILVER M: C+C TITLE: Smart Catch Sustainable Seafood Program CLIENT: Vulcan, Inc. BRONZE M: Bullseye Creative TITLE: Fred Hutch Gala Live Video Performance CLIENT: Fred Hutch Cancer Research Center
• • • • •
PUBLIC-SECTOR PROJECT
BIG M: Wexley School for Girls TITLE: Darigold White Cheddar CLIENT: Darigold —————
BIG M: Kitsap Bank
TITLE: Kitsap Bank Stadium #causegood —————
SILVER M: posterGIANT TITLE: ‘Fit DC’ Chalk Stencil & Retail Marketing CLIENT: Octane Public Relations & Fit DC BRONZE M: Seattle Goodwill TITLE: #BreakUp4Good Earth Day 2015 CLIENT: Seattle Goodwill
• • • • •
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the MARKETING awards
PSA
COLLATERAL
Due to the large number of entries in this Category, two Big M, Silver M and Bronze M winners were selected. The winners are listed in alphabetical order below.
BIG M: Hey,
TITLE: Think it Through: Teen Driver Safety CLIENT: Mutual of Enumclaw —————
BIG M: C+C
SILVER M: Jones Advertising TITLE: I’m Not Driving CLIENT: Washington Traffic Safety Commission
TITLE: Vanpool Travel Poster CLIENT: King County Metro
BRONZE M: C+C TITLE: Getting Health Insurance is Easier than You Think CLIENT: Public Health Seattle & King County
• • • • •
SOCIAL MEDIA CAMPAIGN
BIG M: M Agency
TITLE: Come Fly With Us CLIENT: Galvin Flying
BIG M: AAA Washington
—————
SILVER M: Creative AVA TITLE: Domaine Gallery CLIENT: Domaine Gayda
TITLE: Traffic Safety Awareness —————
SILVER M: Metia TITLE: EMC Isilon CLIENT: EMC Isilon
BRONZE M: Seattle Goodwill TITLE: #BreakUp4Good Earth Day 2015 CLIENT: Seattle Goodwill
• • • • •
SILVER M: Michael Courtney Design TITLE: Interactive Gratitude BRONZE M: PPI Association TITLE: PrintROCKS! 2015 Party Invitations BRONZE M: The YGS Group TITLE: Polyform US Product Line Brochure CLIENT: PolyformUS
• • • • •
PRODUCT LABEL
CREATIVE ARTS
CORPORATE/BRAND ID BIG M: remerinc
BIG M: Creative AVA
TITLE: Lunchbreak! CLIENT: Boys & Girls Clubs of King County —————
SILVER M: Hornall Anderson TITLE: Alaska Airlines Rebrand CLIENT: Alaska Airlines
26
BRONZE M: Doubleknot Creative TITLE: Flatbed Cider CLIENT: Ste. Michelle Wine Estates
• • • • •
TITLE: Brushtroke CLIENT: NW Cellars —————
SILVER M: Doubleknot Creative TITLE: The Pundit CLIENT: Ste. Michelle Wine Estates BRONZE M: Alicia Nammacher Design TITLE: Slate Roof Creamery CLIENT: Slate Roof Creamery
• • • • •
PUBLICATION
BIG M: Hornall Anderson
BIG M: Alicia Nammacher Design
TITLE: ‘Sharing Gratitude’ Bottle CLIENT: GT Kombucha —————
TITLE: Fresh Magazine CLIENT: Darigold —————
SILVER M: GIRVIN TITLE: House of Matriarch High Perfumery CLIENT: House of Matriarch
SILVER M: Fred Hutch Cancer Research Center TITLE: Hutch Magazine: Women in Science
BRONZE M: Doubleknot Creative TITLE: Flatbed Cider CLIENT: Ste. Michelle Wine Estates
BRONZE M: Heckler Associates TITLE: Fran’s 2015 Catalog CLIENT: Fran’s Chocolates
PHOTO/ILLUSTRATION
• • • • •
• • • • •
ENVIRONMENTAL GRAPHICS
the MARKETING awards
PRODUCT PACKAGING
Due to the large number of entries in this Category, two Big M, Silver M and Bronze M winners were selected. The winners are listed in alphabetical order below.
BIG M: Robinson Communications TITLE: Sailboat Sunset Perfection Off of Alki
BIG M: Copacino+Fujikado
TITLE: WSU 125th Sculpture CLIENT: Washington State University —————
SILVER M: Heckler Associates TITLE: Fran’s 2015 Spring Window Display – Puddles of Color CLIENT: Fran’s Chocolates BRONZE M: Michael Courtney Design TITLE: Experiential Graphics Program: Doing a lot with a little CLIENT: Seattle Housing Authority
• • • • • DIRECT MARKETING
B2B CAMPAIGN BIG M: The Daily Herald TITLE: Game Faces
—————
SILVER M: Capture Image Content TITLE: Afghan CLIENT: Dignity Memorial Funeral Providers SILVER M: Doubleknot Creative TITLE: The Pundit Illustration CLIENT: Ste. Michelle Wine Estates BRONZE M: TEAM Guilliatt TITLE: Men at Work – Big Piling Pier 57 CLIENT: P.N. Best & Co. BRONZE M: Alicia Nammacher Design TITLE: Bee Kind Infographic CLIENT: Wella Bar
• • • • •
BIG M: BlackWing Creative
TITLE: Half protected is half not. CLIENT: Centrify —————
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the MARKETING awards
B2B CAMPAIGN–CONTINUED
LARGE FORMAT/INDOOR
SILVER M: C+C TITLE: Vanpool Travel Kit CLIENT: King County Metro BRONZE M: Kaye-Smith TITLE: ASH Annual Meeting & Convention CLIENT: Seattle Genetics
• • • • •
CONSUMER CAMPAIGN
BIG M: Image Mill
TITLE: Seattle Unearthed CLIENT: Graphite Design
—————
SILVER M: Image Mill TITLE: Allen Institute for Brain Science Window Display CLIENT: Allen Institute for Brain Science
BIG M: C+C
TITLE: PSE: Energy Upgrades CLIENT: Puget Sound Energy —————
SILVER M: Hansen Belyea TITLE: Eton School CLIENT: Eton School
BRONZE M: Michael Courtney Design TITLE: Elevating the Guest Experience CLIENT: Washington State Convention Center
• • • • •
LARGE FORMAT/OUTDOOR
BRONZE M: BrandQuery TITLE: Urgent! CLIENT: Skagit Regional Health
• • • • •
OUT-OF-HOME
TRADE SHOW EXHIBIT
There were only two entries in this Category.
BIG M: Rainier Industries
TITLE: NHL All Star Game Hockey Pucks CLIENT: National Hockey League —————
SILVER M: Print NW TITLE: Tacoma Rainiers Party Deck Wrap CLIENT: Tacoma Rainiers BRONZE M: National Sign Corporation TITLE: Smith & Burns: Thoughtful Living CLIENT: Smith & Burns
• • • • •
NON-TRADITIONAL BIG M: Rainier Industries
TITLE: Sleep Number CES Booth CLIENT: Select Comfort/Sleep Number —————
SILVER M: C+C TITLE: PSE: Energy Upgrades Shower Booth CLIENT: Puget Sound Energy
• • • • • BIG M: WONGDOODY
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TITLE: Russell Wilson and Strong Against Cancer Plane Pull CLIENT: Alaska Airlines —————
CLIENT/SELF-PROMO PIECE
BRONZE M: Lucky Eagle Casino & Hotel TITLE: ‘Hot Wheels’ Food Truck Agency: Burrus Communications
• • • • •
GUERRILLA CAMPAIGN
the MARKETING awards
SILVER M: Wexley School for Girls TITLE: Darigold Fleet CLIENT: Darigold
BIG M: TrojanLitho
TITLE: TrojanLitho Self-Promo Piece —————
BIG M: Wexley School for Girls
SILVER M: Bonanza Solutions TITLE: Solutions That Inspire AGENCY: Frank Rossi
TITLE: World’s Largest Cast Signing CLIENT: Virginia Mason —————
SILVER M: Wexley School for Girls TITLE: Darigold Mousetrap CLIENT: Darigold BRONZE M: C+C TITLE: PSE: Door-to-Door HomePrint Campaign CLIENT: Puget Sound Energy
BRONZE M: Consolidated Press TITLE: Holiday Wrap Self-Promo AGENCY: Hornall Anderson
POSTER
• • • • •
• • • • • GRAPHIC ARTS
BIG M: ColorGraphics
LABEL
TITLE: SAM Poster CLIENT: Seattle Art Museum —————
SILVER M: Olympus Press TITLE: Mount St. Helens Poster CLIENT: Washington State History Museum BRONZE M: ColorGraphics TITLE: Nintendo Poster CLIENT: Nintendo
CALENDAR
BIG M: Richmark Label
TITLE: Soaptopia, Radiant Toner with Citrus, Eucalyptus and Mint CLIENT: Soaptopia ————— BRONZE M: Labels West TITLE: Woodinville Whiskey Co. Woodinville Whiskey Co.
CLIENT:
BRONZE M: Labels West TITLE: Mercer Estates: Canyon CLIENT: Mercer Estates
• • • • •
• • • • •
BIG M: Olympus Press
TITLE: Linnea Poster Calendar CLIENT: Madison Park Group ————— SILVER M: DCG ONE TITLE: Boeing Wall Calendar CLIENT: The Boeing Company BRONZE M: ColorGraphics TITLE: Polyform Calendar CLIENT: Polyform
• • • • •
29
the MARKETING awards
CATALOG/MAGAZINE
BIG M: Consolidated Press
TITLE: Freehub Magazine CLIENT: Freehub —————
SILVER M: Consolidated Press TITLE: AAA Beyond Mailer CLIENT: AAA of Washington State
BIG M: Puget Bindery
TITLE: Boeing Business Jets Booklet CLIENT: The Boeing Company —————
BRONZE M: Litho Craft TITLE: Quizmarks CLIENT: Re-Marks
• • • • •
BRONZE M: ColorGraphics TITLE: Aristocratic Cabinets Catalog CLIENT: Aristocratic Cabinets
PACKAGING
• • • • •
MEDIA
TELEVISION: SELF-PROMO
BIG M: TrojanLitho
TITLE: Ninkasi Ground Control Imperial Stout Box CLIENT: Ninkasi Brewing Company —————
SILVER M: Olympus Press TITLE: Potshotz CLIENT: Prohibition Gold BRONZE M: Emeral City Graphics TITLE: Dunham Cellars Carton CLIENT: Dunham Cellars
FINISHING
• • • • •
Two of the finalists in this Category tied in the voting. Both were awarded Big M’s.
BIG M: KOMO-TV
TITLE: I Want to Tell You a Story —————
SILVER M: KIRO-TV TITLE: Jesse Jones Image BRONZE M: KIRO-TV TITLE: Digital Band Image
• • • • •
PRINT: SELF-PROMO
BIG M: Kenna Media/ Printery Communications TITLE: Promotional Box Pieces
BIG M: Paradigm Communications Group
TITLE: Strong for Kids, March 2015 – Alaska Beyond Magazine ————— SILVER M: The Daily Herald TITLE: Are You In?
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BRONZE M: The Seattle Times TITLE: On the Move
• • • • •
WEBSITE: CONSUMER
BIG M: The Seattle Times TITLE: The Seattle Times Holiday Gift Guide —————
SILVER M: Paradigm Communications Group TITLE: Alaska Beyond Magazine, April 2015: Sustainability Theme
the MARKETING awards
PRINT: CUSTOM PUBLICATION/ SPECIAL SECTION
BRONZE M: Tiger Oak Media TITLE: Luxury Living
MEDIA PLAN
• • • • •
Please visit www.marketingnwawards.com to view the plans.
BIG M: Alicia Nammacher Design
BIG M: Merlino Media Group
TITLE: Wella Bar Website CLIENT: Wella Bar
TITLE: Darigold Cheese Launch: ‘White is the New Orange’ CLIENT: Darigold —————
SILVER M: Bright Spectrum TITLE: Redesign of Alaska Railroad Website CLIENT: Alaska Railroad
—————
SILVER M: Media Plus+ TITLE: Fraud Watch Network Awareness and Community Protection CLIENT: AARP of Washington & The Attorney General’s office
BRONZE M: Hansen Belyea TITLE: Patterson Buchanan Website CLIENT: Patterson Buchanan
BRONZE M: Merlino Media Group TITLE: ‘Grossology’ CLIENT: Pacific Science Center
WEBSITE: RESPONSIVE DESIGN
• • • • •
• • • • •
DIGITAL MEDIA
WEBSITE: B2B
BIG M: efelle creative
TITLE: Taylor Shellfish Responsive Website CLIENT: Taylor Shellfish —————
SILVER M: Hansen Belyea TITLE: Ackerley Foundation Weblite CLIENT: The Ackerley Foundation
BIG M: Hornall Anderson
TITLE: Continental Floral Greens Site CLIENT: Continental Floral Greens —————
BRONZE M: efelle creative TITLE: Clise Properties Responsive Website CLIENT: Clise Properties
• • • • •
SILVER M: efelle creative TITLE: Law Dawgs Custom CLIENT: Law Dawgs
BRONZE M: efelle creative TITLE: Abbott Construction Custom CLIENT: Abbott Construction
• • • • •
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the MARKETING awards
WEB VIDEO
STUDENT: PRINT DESIGN
BIG M: BrandQuery
BIG M: Sanford-Brown College: Ryan MacDonald
Due to the large number of entries in this Category, two Big M, Silver M and Bronze M winners were selected. The winners are listed in alphabetical order below.
TITLE: BrandQuery News Update: Best of Show
TITLE: Making a Change
—————
SILVER M: Sanford-Brown College: Ariya Phaophongsavath TITLE: 50 Graphic Designers BRONZE M: School of Visual Concepts: Michael Harring TITLE: KEXP Seattle Promo Poster
• • • • •
STUDENT: DIGITAL DESIGN BIG M: Sierra Media TITLE: Elpis and Wood CLIENT: NWLive.tv
—————
SILVER M: C+C TITLE: C+C Dance Battle of the Decades SILVER M: Kitsap Bank TITLE: Stadium Video #causegood AGENCY: Sustainable Media Group BRONZE M: Hansen Belyea TITLE: The Future of Tunneling CLIENT: The Robbins Company BRONZE M: Phinney Bischoff TITLE: ’Inspiring a Movement’ CLIENT: Premera Blue Cross
• • • • •
BIG M: Sanford-Brown College: Raisa Smal TITLE: Garage Sale App – User Experience Design —————
SILVER M: Sanford-Brown College: Katie Jendry TITLE: Dreamcation App – Mobile Application Design BRONZE M: Sanford-Brown College: Katie Jendry TITLE: FoodSpy App – Mobile Application Design
• • • • •
PRESENTED BY
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Best-Ever ATLAS Cover
Hornall Anderson’s BestEver Cover also was the firstever cover in what became a traditional format—a compelling graphic image on a black background—for the majority of the ATLAS editions, after it debuted in 1993. HA principal Jack Anderson literally sketched the idea for the “thermographic hand” on a napkin over coffee. Besides creating a striking format, Anderson became the first in a long line of leading local graphic designers whose work graced the ATLAS covers.
best-ever ATLAS cover and ad
Below are the Best-Ever Cover and Best-Ever Card-Size ad in the 25-year history of the MARKETING ATLAS, as voted upon by visitors to an online site and the MARKETING Awards Committee. Accompanying each is the custom trophy that was presented to the respective winners at THE EVENT on May 18.
Best-Ever ATLAS Ad
Bullseye Creative is a worthy winner of the BestEver Card-Size ad award— not only for this eye-catching upside-down spoof—but also for the consistent series of arresting ads that it produced over the years. For perspective, this ad was one of an estimated total of more than 4,000 ads that appeared in the 25 editions of the ATLAS, beginning in 1991. Credits for the winning ad go to Bullseye Creative principal and creative director James Klauser.
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34 graphic arts
graphic arts Effective Solutions in Print | ConsolidatedPress.com 206.447.9659 ext 309 | khruby@consolidatedpress.com
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graphic arts
Large Format Offset Digital Mailing
206 343 0942 S H OW YO U R T RU E CO LO R S
Sheetfed & Digital Printing List & Data Management Mailing & Fulfillment
36
www.nikkomedia.com
Custom Corporate Storefronts Multi-Channel Marketing Digital Publishing
www.nwpublishingcenter.com www.nexsiteonline.com 206-324-5644 206-877-3447 Divisions of Northwest Publishing Center 1028 Industry Drive | Tukwila, WA 98188
graphic arts
PPI MEMBERSHIP Return On Your Industry Investment Member Savings data is from real life examples – results may vary
ANNUAL SALES
$1,000,000
Make Association Membership a Profit Center.
PPI MEMBERSHIP MATTERS! JOIN TODAY!
SERVICES
ANNUAL MEMBER SAVINGS
SERVICES
ANNUAL MEMBER SAVINGS
Credit Card Processing
$1,000
Wage, Salary & Benefit Report
$250
Savings on 401(k) Administration Costs
$1,100
Sheetfed Press Test Form
$300
FSC Certification
$1,188
Digital Press Test Form
$55
FedEx Shipping
$200
Quarterly HR Update Webinar
$232
HR Consulting
$450
PrintROCKS! + PPA Entries (5)
$705
EPA Consulting
$300
Local / Online Training
$240
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$450
Government Affairs Advocacy Services
UPS Shipping (LTL shipments)
$200
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Xerox Purchase
$1,500
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$500
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$8,670
Return on (Your Industry) Investment
$7,785
Annual Dues Investment $885*
All “Member Savings” data referred to above are documented real life examples of savings achieved through PPI Membership. Your results may vary. *Amount based on having address in major metro-area. Contact PPI to calculate your dues. PPI Membership Return on Investment Like any business decision, becoming a member of PPI should be evaluated based on each company’s assessment of the potential Return on Investment for its dues dollar. The intangible benefits, including networking opportunities, fellowship with other graphic communications firms, and having a trusted confidant at the PPI office when business issues arise, should also be considered. Most importantly, a trade organization should be able to show concrete numbers that prove the true dollar value of membership. PPI can. The ROI examples shown here are based on companies achieving $1,000,000 in annual sales, with the assumption that the programs/ services illustrated will be utilized.
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38 graphic arts
graphic arts
Contact WCP Solutions for all your digital media needs. (877) 398-3030 www.wcpsolutions.com
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40 graphic arts
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media
media
VICE PRESIDENT & GENERAL MANAGER
JANENE DRAFS
GENERAL SALES MANAGER
TED DAVIS
LOCAL SALES MANAGER
JACQUELINE BRACKETT
LOCAL SALES MANAGER
TROY HILL
NATIONAL SALES MANAGER
PATTY DEAN
LOCAL SALES MANAGER \ KUNS
HOUMAN ALIABADI
206.404.4391
First thing
in the morning. Leaders in construction, architecture, engineering, real estate, government, urban planning and law start their day with the DJC.
VICE PRESIDENT & GENERAL MANAGER
JANENE DRAFS
GENERAL SALES MANAGER
TED DAVIS
LOCAL SALES MANAGER
JACQUELINE BRACKETT
LOCAL SALES MANAGER
TROY HILL
NATIONAL SALES MANAGER
PATTY DEAN
LOCAL SALES MANAGER \ KUNS
HOUMAN ALIABADI
www.djc.com
42
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media
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media
MARKETING IMMORTALS
Jack Anderson Design
George Bayless, Jr. Graphic Arts
David Bethlahmy Graphic Arts
Jann Blackbourn Direct Mktg.
Julie Blacklow Media
Rita Brogan Public Relations
John Brown Advertising
Sue Brush Corporate/ Client
Pat Cashman Media
Jim Copacino Advertising
Steve Darland Advertising
Ron Elgin Advertising
Bob English Media
Pat Fearey Public Relations
Phelps Fisher Media
Bob Frause Public Relations
Bill Fritsch Advertising
Tim Girvin Design
Pat Hansen Design
Bill Hoke Advertising
Brian Hunt Direct Marketing
Oliver Iversen Graphic Arts
Bryan Johnson Media
Suzy Kellett Film/Video/ Audio
Mimi Kirsch Media
Don Kraft Advertising
Steve Lawson Film/Video/ Audio
Nancy Lee Public Relations
Ted Leonhardt Design
Miriam Walsh Lisco Design
Dan McConnell Public Relations
Mike Mogelgaard Advertising
Don Morgan Advertising
Pat O’Day Media
Dick Paetzke Advertising
Steve Raible Media
Don Riggs Media
Jay Rockey Public Relations
Dave Sharp Public Relations
Greg Swent Direct Marketing
Dave Syferd Advertising
Bruce Walker Graphic Arts
Bob Walsh Public Relations
2015-2016 Inductees
Frank Blethen Media
Robert Hacker Direct Mktg.
Terry Heckler Advertising
David Marriott Public Relations
Leslie Phinney Design
DECEASED MEMBERS Jerry Hoeck
PRESENTED BY
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Presented by
There’s a wealth of local marcomm history at your fingertips at www.marketingimmortals.com! You’ll find the first-person commentaries on their illustrious careers at once entertaining, informative and educational.
Don McCune Hal Newsom Rod Olzendam Jerry Robinson Lester Smith
Tracy Wong Advertising
Organization Award For excellence in: Deadline/Event Phone/Online
Western Publishing Maggies Magazines, tabloids or Association Newsletters
January/March 805-495-1863
wpa-online.org
American Advertising AAF Award Advertising materials, January/March 206-249-9909 Federation/Seattle (ADDY) printing and television aafseattle.com National Academy Emmy™ TV Programming of Television Arts & Sciences/NWChapter
January/June 206-575-3444
American Institute of AIGA Award Design Graphic Arts/Seattle
February/April seattle.aiga.org
natasnw.org
marcomm awards checklist
Marcomm Awards Checklist
Society of Excellence in Print February/June spjnwcontest Professional Journalism @gmail.com Journalists spjwash.org MARKETING Big M Best in all facets of the Awards marcomm world
March/May 425-487-9111 marketingnw awards.com
Pacific Printing PrintROCKS! Ink on paper products June/October Industries Association (PPI)
503-221-3944 printrocks.org
Washington Better Production Excellence Apr-June/October 360-515-5239 Newspaper Publishers Newspaper wnpa.com Association (WNPA) American Marketing Pulse Practice, teaching and Sept/November Association/Puget development of marketing Sound
206-623-8632
Society for Technical STC Awards Technical communication October/January Communications/ Puget Sound Chapter
stc-psc.org
psama.org
Public Relations Totem PR campaigns and November/March 206-623-8632 Society of America practitioners prsapuget sound.org Washington Press Association
Communications Professional Contest communications
January/April
info@ washingtonpress association.com
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index
Your Guide To Leading Local Marcomm Professionals 206inc................................................4 AAA Printing..................................35 A&A Printing..................................35 Ad Mark............................................4 Adpro Litho................................35/40 Ad Services.....................................35 Agency Mania...................................4 Alliance Communications................4 Association Services....................20 Bendix Marketing.............................4 Best-Ever Cover/Ad Winners.........33 BizOp.................................................4 Bigger Picture....................................4 BlackWing Creative.......................3/4 Bonanza Solutions..........................35 BrandQuery.......................................5 Bright Spectrum..............................14 Bullseye Creative............................14 Business Examiner..........................42 C+C...................................................5 Capitol City Press............................35 Casey Communications....................5 Capture Image Content...................14 CHCS Consulting...........................14 Clatter & Din...................................14 Cole & Weber.....................................5 ColorGraphics./Cenveo......Back Cover/35 Comcast Spotlight...........................42 Consolidated Press..........................35 Copacino+Fujikado..........................5 Craters of the Moon..........................5 Creature..............................................5 C Squared Advertising......................5 Curator...............................................6 Daily Journal of Commerce...........42 Dan Japhet.........................................6 DCG ONE......................................36 DeLaunay Communications............6 Digital Kitchen................................14 DNA..................................................6 Don McCune Library......................14 Doubleknot Creative..................13/14
Dynamic Results...............................6 Edelman.............................................6 efelle.................................................15 Electric Pen....................................15 Emerald City Graphics...................36 Empty Nest Graphics......................15 Fleetfoot Messenger Service..........20 Frause.................................................6 Friendly Voice..............................6/15 Gage Design....................................15 GIRVIN...........................................15 GMA Research.................................7 GreenRubino.....................................7 HackerAgency...................................7 Hammerquist Studios.....................15 Hansen Belyea.................................15 Hansen Design................................16 Heckler Associates............................7 Hey,....................................................7 High Performance DM..............19/20 Hornall Anderrson..........................16 Hunt Marketing Group..............20/22 Hydrogen Advertising......................7 Ilium...................................................7 Illuminate Research..........................7 Image Mill.......................................20 Intersection......................................42 Jones Advertising..............................8 Kaye-Smith.....................................20 Kenna Media...................................36 KIRO-TV.........................................42 Klem Daniels Productions..............16 KOMO-TV.................................41/42 KUNS-TV........................................42 KUOW-FM.....................................42 Kusak Crystal..................................20 Labels West.....................................36 Lamar...............................................43 Late Night NW................................43 LIONshare.......................................16 Litho Craft..................................34/36 MAgency...........................................8
2016 MARKETING ATLAS Larry Coffman • Publisher
Melissa Vail Coffman • Associate Publisher Scott Book • Cover Design/Production Consolidated Press • Printing WCP Solutions • Paper
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The ATLAS is a copyright© publication of MARKETING since 1991. Online: themarketingatlas.com/ph 425-487-9111/fx 487-3158. Copies available for $5 via phone or e-mail to larrycoffman@frontier.com
Marcomm Awards Checklist..........47 MARKETING Awards Winners...23-32 MARKETING IMMORTALS.........46 Marketry...........................................20 Masthead.........................................48 McNamaraSigns.............................36 Media Plus+......................................8 Merlino Media Group.......................8 Michael Courtney Design...............16 Monlux Illustration.........................16 NATAS.............................................43 National Sign Corporation..............21 Niche Network................................43 Nikkomedia.....................................36 Northsoundlife................................43 Northwest Publishing Center..........36 Northwest Trophy...........................21 Olympus Press.................................37 Outfront Media................................43 Outsource Marketing........................8 Paradigm Communications............43 Parker Outdoor................................43 Pat Cashman......................................8 Pat Hackett Artist Rep.....................16 Phinney Bischoff.............................16 Point It.............................................17 posterGIANT...................................21 PPI Association...............................37 Printing Control...............................37 Print NW..........................................37 PrintWest..........................................37 Production Partners.........................17 PRR..................................................8 Publicis Seattle................................10 Puget Bindery..................................39 Puget Sound Business Journal.......44 Purdie Rogers..................................10 Pure Audio.......................................17 Quesinberry & Associates..............10 Raindance Consulting.....................10 Rainier Displays.............................21 remerinc...........................................10
Rich Marketing...............................10 Rick Dahms Photographer.............17 Robinson Newspapers...................44 RocketDog Communications.........17 Rusty George Creative....................17 RVPR..............................................10 School of Visual Concepts..............17 Seattle Envelope Co.........................21 Seattle Weekly.................................44 Sierra Media....................................17 Skyline Pacific Northwest.........44/45 Sound Binding Solutions................39 Sound Media...................................44 Sound Publishing..............1/38/39/44 Stanton & Nobody...........................10 Stella Color......................................21 Stevenson Advertising...................11 Tabs To Go......................................39 Taxi.............................................9/11 Team Guilliatt...............................18 Team Soapbox..............................11 Ted Leonhardt..............................18 The Media Place................................8 The Seattle Times....Inside Back Cover/44 TheYGS Group..........................18/39 Total Outdoor..................................44 TrojanLitho..................................39 Trumari.........................................39 Twist Design.................................18 United Creations...........................18 Urban Influence............................11 Vivitiv...........................................18 Walsh Design................................18 WarrenWilkinsDesigner...............18 Washington Graphics...................21 WCP Solutions...Inside Front Cover/39 Wexley School for Girls...............11 Williams • Helde..........................11 WONGDOODY......................11/12 WorkerBees..................................11 • Questions? 425-487-9111
The Silver Anniversary ATLAS cover design is by Scott Book, a MARKETING-team member and designer of the 2011 cover that was a finalist for Best-Ever ATLAS Cover (see Page 33). Kudos also to our long-time ATLAS printer, Consolidated Press, for their quality work. This is the last ATLAS in this format. When I turn the MARKETING reins over to Melissa and her husband, Scott, in Jan. 2017, I know that whatever form the new publication takes, it will be in good hands. —Larry Coffman