W
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EVERYONE A
S U CC E S S F U L
2019
®
PURDIE ROGERS
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2288 W. COMMODORE WAY, #200
SEATTLE, WA
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206-628-7700
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PURDIEROGERS.COM
The LINK is your new connection to the leading vendors in western Washington, across the marketing communications spectrum. Nearly all of the companies represented in these pages were advertisers in the annual ATLAS, predecessor to the LINK from 1991 to 2016. Hence, you may contact any of them with full confidence in their capabilities to perform as promised. I welcome the opportunity to give you recommendations when you’re looking to hire a vendor for a particular service or project. Simply contact me at 425-487-9111 or larrycoffman@frontier.com. All the best in 2019. And enjoy this unique collection of creative content. Larry Coffman, Publisher
TABLE OF CONTENTS
Dear Chief Marketing Officer:
CREATIVE SERVICES 2–15 • Advertising • Graphic Design • Public Relations • Media Buying • Digital Marketing • Direct Marketing
GRAPHIC ARTS 16–23 • Commercial Printing • Bindery • Packaging • Paper Products
MEDIA 24–27 • Television • Newspapers • Magazines • Out-of-Home
SUPPORT SERVICES 28–32 • Web Design • Research • Video Production • Audio Production • Signage/Displays • Parcel Delivery • List Maintenance • Ad Specialties MARKETINGNW.COM 33 • MARKETING IMMORTALS 34–35 • INDEX 36
1
VR
“GO FROM BAD AD TO RAD AD”
G G O G L G ES N O W
Automati cally rec trash ads ognizes and conv erts them sexy awa into rd-winnin g ads.
WOW!
LOOK! LOOK!
“GO FROM BAD AD
Featuring Revolutionary
WongGoggles recommended when viewing this ad.
AD AD TO RAD AD”
! e e W Ooh
GREAT!
CRAPPY DOGS!
THEY WON’T BELIEVE THEIR EYES!
to
HAPPY
SELL WAY MORE GUARANTEE?
Stay Curious. Stay Ahead.
CREATIVE SERVICES
D TO RAD AD”
MEDIA BUYING. PUBLIC AFFAIRS. DIGITAL. MEDIA RELATIONS. GOVERNMENT RELATIONS. SOCIAL MEDIA. CRISIS COMMUNICATIONS. RISK AND REPUTATION MANAGEMENT. EMPLOYEE ENGAGEMENT. CREATIVE. EXECUTIVE VISIBILITY. LITIGATION COMMUNICATIONS.
We help clients stay agile, empower employees to grow and deliver cutting-edge programs to make a positive impact on society. seattle@apcoworldwide.com 206.224.4340 apcoworldwide.com
FINANCIAL COMMUNICATIONS. SUSTAINABILITY AND PURPOSE. CORPORATE BRANDING. INVESTOR RELATIONS. OPINION RESEARCH MARKET ENTRY. ADVERTISING. MARKETING COMMUNICATION POLICY COMMUNICATIONS. COALITION-BUILDING. ADVOCACY
Complete Media Strategy from Broadcast Television to Hyperlocal Mobile and Everything in Between AD MARK STRATEGY ADVERTISING & MARKETING
Market Research, Media Planning, Creative Development
DIGITAL MARKETING
Mobile, Display & Video Advertising, SEM, Social Media Advertising, Email Campaigns
Is your tech creative tepid? See why some of the world’s top technology brands, like Oracle, Sprint, Unisys, and Workfront, turn to BlackWing for audacious creative. blackwingcreative.com
MEDIA BUYING Television, Out of Home, Radio, Print, Direct Mail 2107 ELLIOTT AVENUE, #308, SEATTLE 206.448.8850 | admarkservices.com
S E AT T L E • S A N F R A N C I S C O Named one of America’s top B2B agencies for seven straight years by Advertising Age.
3
CREATIVE SERVICES
Is Self-Employment for You?
hire us.
We’ve been increasing client revenues since 1993
In 5 Years | 23 Awards | 2 Best of Show Mount Vernon | Seattle 360/336.0152 | 206/686.2444 | info@brandquery.com
Find out about the 8 self-employment myths. Take the 5-minute self-employment quiz. The higher you score, the higher your prospects for success.
“This is an extremely well-written book. Casey is direct and to the point.” —Bruce Volz
Available on Amazon
206-262-0363 Ask for Babs
4
but page 13 is. so, uh, look forward
CREATIVE SERVICES
this isn’t an ad.
to that. i guess.
COPA 13746 link ad_QtrPg_v1.indd 1
1/10/19 2:29 PM
cotm-marketing.com
Seattle
•
Los Angeles
•
Maui
5
CREATIVE SERVICES
DRAMATIC RESULTS WITHOUT THE DRAMA®
electricpen.com
Branding
Website Design
Infographics Marketing Tools &
Social Media Content Executive Presentations
Attaboy, Jimbo! Here’s to your induction into the pantheon of Marketing Immortals. Now, everyone will know how much of a time-tested, design hotshot you really are.
6
doubleknotcreative.com
Storyboards
STRATEGY STORY NAME MESSAGE IDENTITY ENVIRONMENT PRINT PACKAGING INTERACTIVE
206.674.7808 GIRVIN@GIRVIN.COM SEA | SF | NYC | TYO
GIRVIN.COM
ART + DESIGN = COMMERCE
LEGENDARY BRANDS SINCE 1976
Ad_B2.5.indd 1
CREATIVE SERVICES
portfolio2
GALLERY
Some of the best creatives in the Northwest and throughout the U.S. have made amazingly beautiful art – outside their professional work. See their original or limited edition art that Portfolio2 has made available to the public for purchase!
Fine Art by American Designers
Visit us at portfolio2gallery.com and take 10% off. Use promo code MLINK10.
Artists include Seymour Chwast, Michael Mabry, Anne Traver, Claudia Meyer Newman, Rosanne Olson, Iskra Johnson, Mel Curtis, Brian O’Neill, Juliet Shen and more! Portfolio2 Gallery was founded by Seattle designer, Pat Hansen. Her work is included on the site.
12/26/18 2:48 PM
PREDICTING THE FUTURE SINCE 1990. Naturally, we knew that headline would grab you. We help brands succeed for one very good reason: we never stop evolving. With deep expertise in digital, social, creative, brand strategy, media and PR, we can help you succeed, too. Now and in the future.
In our world, creativity and data can’t live without each other.
greenrubino.com
Digital Marketing / Advertising / Video / Design
HeyAdvertising.com
7
CREATIVE SERVICES
Hornall Anderson designs how brands and people come together.
MAKE IT OUTSTANDING.
2017 Sleep Train
hadw.com
OUTSTANDING CREATIVE. OUTSTANDING RESULTS.
Data-driven thinking. Engaging ideas. Lead Generation | Lead Nurture | Retention & Upsell
8
hmgseattle.com (206) 447-5665
Hunt Marketing Group
LET'S TALK ABOUT HOW M AGENCY CAN HELP YOUR BUSINESS!
WHATISYOURM.COM
PHOTO MANIPULATION
WEB DESIGN AND MAINTENANCE
WORKFLOW SOLUTIONS
CREATIVITY
GRAPHIC DESIGN
TYPOGRAPHY
LOGO AND AD DESIGN
PUBLICATION DESIGN
CREATIVE SERVICES
Niche Netw❉rk
Niche Netw ❉ rk 206.226.3588 | melissavailcoffman@gmail.com FREELANCE PRODUCTION
Techsclusive. Cloud, enterprise software, silicon, security, developer tools. Tech is all we do.
messaging — PR — content owenmedia.com
9
CREATIVE SERVICES
BRAND STRATEGY MARKETING DESIGN Quesinberry and Associates, Inc. [ w ] quesinberry.com
FREE LUNCH
BRANDING M A R K E T I N G • A DVE RT I S I N G P U B L I C R E L AT I O N S
PURDIE ROGERS New Business Inquiries Andy Rogers, Principal arogers@purdierogers.com PURDIEROGERS.COM
10
Dine in amazement as Dave Remer promotes his advertising acumen while grilling you for a project. Sound appetizing? Then make your reservation by calling Dave right now.
206.624.1010
remerinc.com
THE ONLY RED INK YOU’LL FIND ON OUR COPY.
CREATIVE SERVICES
THE TREE OUTSIDE THE FOREST Partnering with you for a fresh marketing perspective.
Content Marketing
Public Relations
Social Media
TheShepherdGroup.com
weshiftup.com
BRAND CULTURE MARKETING
Let’s get shift done‘ together!
SteveWestGroup.com
Deluxe MARKETING | STRATEGY | CONTENT
Ring: 206.419.5726 Ping: maureen@superdeluxemarketing.com Follow: @SuperDeluxeMo Visit: www.superdeluxemarketing.com
11
CREATIVE SERVICES
Our business makes your business shine.
Exploring a creative co-op Negotiation and management consulting
20 years ago when I went blindly into the retail marketplace without a clue, brand, or plan, Miriam at Walsh Design was there to save the day. We now have a multi million dollar business including fabulous brand recognition and loyalty. We are now the worlds best selling salmon rub... thank you Miriam! Cheers, Tom Douglas
walshdesign.com • 206.240.4089
UPDATE? twist
.
[ Design, Packaging & Web ]
Q
twistdesign.biz
WONGGOGGLES are offci ally
! T U LD O
SO a nd w
on. ill no longer be in producti nce. ch a EVER! You had your
Demand was overwhelming and our supply was underwhelming.
GOOD NEWS!
12
ats! R h o O
You can still go to WONGDOODY.com and never see a bad ad again!
WORK THAT WORKS HMG is a full-service marketing agency specializing in accountable, measurable and cost-effective solutions. From top-of-the-funnel awareness building to late-stage sales and nurture support, we help our clients develop strategic and creative solutions across the entire customer journey. Get in touch today and let us get to work on your biggest challenge.
Hunt Marketing Group hmgseattle.com | info@hmgseattle.com | (206) 447-5665
MAYBE YOU LIKE THE COLOR GREEN. WHO KNOWS? WE WOULD. Our digital ad placements are fueled by the kind of smart data that knows where you’re going before you do. And we charge a flat rate with no hidden fees. That means more money for media. Maybe now you’re rethinking your media partner. Who knows?
a new kind of digital media agency
CRUXXMEDIA.COM
We make print that makes you look good. AND WE DON’T STOP AT INK AND PAPER.
• Packaging • Direct mail campaigns • Window, wall, & vehicle graphics • Employee appreciation • Custom apparel, gear & gifts
PRINT NW is a one-stop shop for top-shelf print with an oldschool appreciation for communication and customization.
Call or write to learn how we’ll fit into your next move. —
253.284.2300 | sales@printnw.net
SINCE 2001
—
www.printnw.net
For your print media color
GRAPHIC ARTS
Accuracy Consistency Reliability
• Offset Printing
• Digital Printing • Wide Format Printing • Mailing Services • Since 1978
• Experts in print prep to publications for 50 years • Project management • Color retouching • Your partner in print color your clients can count on!
425.454.0156
aaa-printing.com
A3_marketingMag_1215.indd 1
AD SERVICES
206.623.6963 • csr@adservices.com adservices.com
12/4/15 3:37 PM
Happy Anniversary – 35 Years
ADPRO LITHO, Inc. Great job Gary, Chris and Becky Smith! Looking forward to many years ahead. PRICE – QUALITY – SERVICE SEE US FOR YOUR Offset, Large or Small Digital, Variable Data and Personalized Mailing Needs!!! Small Runs Large Runs WE DO IT ALL
Full Service Printer • In Business Since 1983
Call: 425.743.3200 – 1.800.842.3337 Email: quote@adprolitho.com – www.adprolitho.com Stop by: 11012 Mukilteo Speedway, Mukilteo WA 98275
17
GRAPHIC ARTS
A good retail package starts working when a consumer is 25 feet away. With great packaging and compelling print marketing, Emerald City Graphics helps you get your brand into the right hands. Product Packaging:
Custom Folding Cartons Premium Packaging Branded Shippers Labels
e
In-Store Marketing:
Freestanding Displays Point of Purchase Signage
Back of House:
es.
Training materials Operations materials
Hire Emerald when your product must be irresistible at the retail shelf, quick service restaurant case or e-commerce unboxing.
Need a print partner who gets the job done? CP offers Sheetfed, Web, Digital, Perfect Binding and Mailing capabilities in-house; offering greater speed, value, and more flexibility
www.consolidatedpress.com
18
(206) 447-9659
sales@consolidatedpress.com
23328 66th Ave S, Kent, WA 98032 253 520.2600
w w w. e m e r a l dcg .com
GRAPHIC ARTS
PEACE OF MIND
Make a Splash! 1-Stop Services for Your Business
What is it worth to you, knowing that the print project you are responsible for, will be taken care of?
ÂŽ
nikkomedia.com
Design it. Print It. Mail It. 800.339.1256
www.printery.com
19
GRAPHIC ARTS
Print that makes you look good.
Servicing beyond our Greater Seattle location, we are a leading designer and manufacturer of consumer packaging. We deliver an arsenal of scalable graphics packaging solutions from single-face litho laminate, folding carton, and retail-ready to captivating special effects and more. Our mission is to help companies achieve their best performance in packaging.
253.284.2300
Co n
(800
sales@printnw.net
—
SINCE 2001
nect
)2
with
us!
77 27-7
5
— 800 SW 27th St, Renton, WA
www.printnw.net
Your LOCAL source for all of your business needs! Contact us for your copy of our new 2019 WCP Solutions Industrial Catalog
A Commitment To Excellence 20
7820 South 228th Street, Kent, WA 253.872.5707 www. pugetbindery.com
• • • • •
Printing Papers Envelopes Towel & Tissue Wipers Chemicals
• • • • •
Skin Care Can Liners Hairnets Gloves Stretch Film
• • • • •
Shrink Wrap Shipping Supplies Equipment Service & Repair Mops
• • • • •
Brooms Sponges Dinnerware Carryout Food Wrap
(253) 850-1900 www.wcpsolutions.com
Faster production. Competitive pricing. No surprises. Needing a print partner who gets it? CP has been at this a long time and makes it really easy and affordable – all at your pace. www.consolidatedpress.com
(206) 447-9659
sales@consolidatedpress.com
Relationships are the heart of our business. At WCP Solutions we pride ourselves in our long-standing relationships with customers, suppliers, and employees. We believe the personal connections we make allow us to provide our customers better value for their business. Our relationship is about more than the products you order; it’s about consulting, sourcing, stocking, delivering, and serving in a personal way that is mutually prosperous. Call today to start a relationship, and let us find solutions for your business.
Our Product Segments
Paper & Envelopes
Facility Supplies
(877) 398-3030 • www.wcpsolutions.com
Food Service
Packaging
First Aid & Safety
Equipment
Picture your project here: We've been turning creative ideas into works of art since 1954
S e a t t l e ’s
Color
er
™
W I N T E R
We go door to door to promote your business
2 0 1 8
M A G A Z I N E
MADE IN BURIEN Food Banks Feed Families Art is Just Around the Corner
Philips Publishing Group publishes community magazines for more than a dozen suburban cities throughout Puget Sound.
Snohomish city of
QUARTERLY
ENGLISH ESPAÑ TIẾNG OL VIỆT
FALL 2018
From Camano Island to Sedro-Woolley, from Mill Creek to Lakewood; our magazines are distributed to nearly half a million households every quarter.
ECRWSS Postal Customer PRSRT STD US Postage PAID Seattle, WA Permit No. 5859
2nd Street Visioning Page 4 New in Town Page 8 Cold Weather Resources Page 11
CONNECTIONS MAGAZINE • Winter 2019
Stay ed Connect
Whether your marketing is targeted, or you want to reach a mass audience in the most credible editorial environment, call us!
In 2019
We’ll go door-to-door promoting your business.
Fife MAGAZINE Spring/Summer 2018
2019–2020
BUDGET ADOPTED MLK CELEBRATION IS JANUARY 19
YOUR GUI DE TO
V I C T O R I A' S & S E AT T L E’S
ECRWSS Postal Customer PRSRT STD US Postage PAID Portland, OR Permit No. 2160
Best Places 2 0 1 8–2 0 1 9
COMPLIMENTARY
monroe Indoor Adventure
2017 RECAP
March 30 & 31
EASTER EGG HUNT FIFE COMMUNITY GARDEN
PRSRT STD US Postage Paid ECRWSS Seattle, WA Postal Customer Permit No. 1
THROWING POTS RELISH REPTILIA EATS & TREATS
BUDGET CAR RENTAL WINTER 2019
W I N T ER 2 01 9
Fall Wi nter
2018 Small-Town Charm and The Easy Island!
™
Spring Break Camp pg 13
Library Update The Landing: A Healing Place for Kids Fall & Winter Events
Moving for Better Balance pg 25
ECRWSS Postal Customer
WWW.PLAYLYNNWOOD.COM 425-670-5732 www.PlayLynnwood.com 1
PRSRT STD US Postage Paid Portland, OR Permit No. 735
WINTER 2019
FIND THE PERFECT COZY WINTER RETREAT
FAMILY-FRIENDLY BIRDING TIPS & TRICKS
COMPLIMENTARY
FALL/WINTER 2018
Plus!
THE SPECTACULAR
OLYMPIC PENINSULA Orca watching off Saturna Island (Tourism Victoria)
Councilmember Amina Ahmed in Memoriam
TO HELP INFORMATIONNIZ ORGA ED FOt!R YOU BE best year ye th e
COMMITMENT
PRSRT STD US Postage PAID Seattle, WA Permit No. 1
THE GREAT NORTHWEST GLASS QUEST
VICTORIA & VANCOUVER ISLAND
ECRWSS Postal Customer
YOUR GUIDE TO
TO LEARNING & READING
Winter 2019
Hy -Line
New City Manager Carl Cole 2019-2020 City Budget
Rec ’nRoll STARTING ON PAGE 18
DES MOINES WINTER 2019
NOVEMBER 2018
Group Active pg 16
PRSRT STD US Postage PAID Seattle, WA Permit No. 1
M
2018–2019
LET’S PLAY!
ECRWSS Postal Customer
PRSRT STD US Postage Paid Seattle, WA Permit No. 1 ECRWSS Postal Customer
MV COHO agazine
SEDRO-WOOLLEY
MILL CREEK
Impressions are Important!
CITY
CONNECTION A CITY OF MILL CREEK PUBLICATION
WINTER 2018
Tell us about yours—complete the enclosed survey on page 15
CITY CURRENTS
ECRWSS Postal Customer PRSRT STD US Postage PAID Seattle, WA Permit No. 1
www.sammamish.us CITY NEWS
2018_SEATAC-Winter.indd 1
PUBLIC SAFETY
QUARTERLY 1 PARKS■ &SEATAC RECREATION
WINTER 2019
12/14/18 1:28 PM
From the Mayor
SEE PAGE 5
Pet Welfare
SEE PAGE 12
Peter Philips, President | 206.284.8285 | peter@philipspublishing.com | www.PhilipsPublishing.com Club KHAOS
SEE PAGE 18
Youth Soccer Registration
SEE PAGE 19
Senior Activites
SEE PAGE 23
Winter Events SEE PAGE 31
CITY BUDGET BREAKDOWN PAGE 10
UNIQUE HOLIDAY GIFTS PAGE 19
MEDIA
Your community. Your magazine.
Subscribe today and save 75%. 425magazine.com
WITH
PARIS JACKSON
WEEKDAYS 4:30 - 7:00 AM
25
MEDIA
CONNECTIONS MAGAZINE • Winter 2019
Stay d Connecte
In 2019
2019–2020
BUDGET ADOPTED MLK CELEBRATION IS JANUARY 19
ECRWSS Postal Customer PAID Portland, OR Permit No. 2160 PRSRT STD US Postage
MILL CREEK
CITOYN
CONNECTI TI K PUBLICA MILL CREE A CITY OF
ON
WINTER 2018
UNIQUE HOLIDAY GIFTS PAGE 19
CITY BUDGET BREAKDOWN PAGE 10
We go door to door to promote your business Philips Publishing Group community magazines are distributed to nearly half a million households around Puget Sound. Call to learn more about how we can put your brand in these homes.
Small-Town Charm and The Easy Island!
™
Peter Philips, President THE GREAT NORTHWEST GLASS QUEST
FIND THE PERFECT COZY WINTER RETREAT
FAMILY-FRIENDLY BIRDING TIPS & TRICKS
COMPLIMENTARY
FALL/WINTER 2018
Paradigm Communications Group,
the publisher of Alaska Beyond Magazine, congratulates Larry Coffman and Melissa Coffman on the inaugural issue of MARKETING LINK • A CMO BUYER’S GUIDE.
Thank you for all you do to promote the marcomm community.
MAGAZINE
26
206.284.8285 peter@philipspublishing.com www.PhilipsPublishing.com
“The job of every newspaper is to notice the lives of the people who live there, to celebrate their successes, to present and discuss the challenges of daily life and to be their eyes and ears with local government. No other media can do this.”
Jerry Robinson, (1920-2014) Publisher, Robinson News
WestsideSeattle
FRIDAY, SEPTEMBER 29,
2017 | Vol. 99, No. 39
Your neighborhood weekly
ine, SeaTac, Des Moines,
serving Ballard, Burien/Highl
Normandy Park, West Seattle
and White Center
AIBECK IS READY FOR HIS CLOSE-UP
what we do matters.
MEDIA
The power of paper and ink
how we do it matters more. Both journalism and marketing connect citizens with the information they need to make the best possible decisions about their lives, their communities, their societies and their governments.
SEE » P. 11
See our listings on page 14 ate.com
• BHHSNWRealEst 4700 42nd S.W. • 206-932-4500
© 2017 HSF Affiliates
LLC.
LONGEST RUNNING WEEKLY IN KING COUNTY KEEPING THE TRADITION GOING STRONG Tim Robinson • 206.251.3220 timr@robinsonnews.com
FULL-SERVICE MARKETING WITH LOCAL EXPERTISE
soundpublishing.com
Your community. Your magazine.
Experience The Seattle Times advantage. seattletimes.com/mediasolutions
Subscribe today and save 75%. southsoundmag.com
27
SIMPLY INDUSTRIAL
A MARKETING COMMUNICATION AGENCY
TEAM GUILLIATT 206.819.6823
SUPPORT SERVICES
ASSOCIATION SERVICES
Serving non-profit professional associations since 1969 Being on the board of an association can be hard work. Sometimes you need help. With 50 years experience working with associations, we fill the gap between what volunteer help can do and what you need done.
1006 INDUSTRY DRIVE, SEATTLE 206.623.8632 | diane@asi-seattle.net
29
SUPPORT SERVICES
What if?
Do you? Which one?
Got questions?
...illuminate yourself
Debora Scott 206.935.7666 :: Katherine Hobbs 206.779.5984
30
SUPPORT SERVICES
Leaders in Lead Generation & Customer Acquisition Email & Direct Mail List Brokerage Content Syndication Lead Generation Database Solutions Behavioral Intent Demand Generation
425.451.1262 WWW.MARKETRY.COM
31
SUPPORT SERVICES
SIMPLY BEAUTIFUL
A MARKETING COMMUNICATION AGENCY
TEAM GUILLIATT 206.819.6823
2% of you will read this. 98% will just judge our font choice. Make the right choice, no BS. Video production and post. On location or in our studio. Full service and creative. sierra-media.com/link 425-259-4429
32
www.marketingnw.com Are you a Subscriber?*
* If not, please visit www.marketingnw.com and enter your name and email address into the Subscription block to receive weekly Updates and other notices. We’d also appreciate your entering the email addresses of fellow marcomm professionals who you know would like to receive the notices, as well. The Subscription block is located at the bottom right of the homepage. It will alert you if the email address is already in the system. Thanks!
MARKETING IMMORTALS
34
Jack Anderson Design
David Bethlahmy Graphic Arts
Jann Blackbourn Direct Mktg.
Julie Blacklow Media
Frank Blethen Media
Cheri Brennan PR
Rita Brogan Public Relations
Rod Brooks Corp./Client
John Brown Advertising
Sue Brush Corporate/ Client
Pat Cashman Media
Larry Coffman Media
Gary Cone Graphic Arts
Jim Copacino Advertising
Steve Darland Advertising
Janine Drafs Media
Ron Elgin Advertising
Bob English Media
Pat Fearey Public Relations
Phelps Fisher Media
Bob Frause Public Relations
Bill Fritsch Advertising
Tim Girvin Design
Robert Hacker Direct Mktg.
Dick Hadley Advertising
Pat Hansen Design
Marilyn Hawkins PR
Terry Heckler Advertising
Bill Hoke Advertising
Brian Hunt Direct Marketing
Oliver Iversen Graphic Arts
Bryan Johnson Media
Suzy Kellett Film/Video/ Audio
Mimi Kirsch Media
Don Kraft Advertising
Steve Lawson Film/Video/ Audio
Nancy Lee Public Relations
Ted Leonhardt Design
Miriam Walsh Lisco Design
Mike Mogelgaard Advertising
Don Morgan Advertising
Pat O’Day Media
Dick Paetzke Advertising
Leslie Phinney Design
Steve Raible Media
David Remer Advertising
Don Riggs Media
Dave Sharp Public Relations
Rick Stanton Advertising
Greg Swent Direct Marketing
Steve West Media
Tracy Wong Advertising
Dave Syferd Advertising
The MARKETING IMMORTALS will be asked to select their three favorite ads in this edition, based on creativity, message and design. These three semifinalists then will be posted on www. marketingnw.com for one week to allow visitors to the site to rank the semifinalists in 1, 2, 3 order. The winners will receive cash prizes of $500 for first place, $300 for second and $200 for third.
Bruce Walker Graphic Arts
DECEASED MEMBERS
George Bayless Jerry Hoeck David Marriott Dan McConnell Don McCune Hal Newsom
Rod Olzendam Jerry Robinson Jay Rockey Lester Smith Bob Walsh
Mike Flynn: UPI, PSBJ And More
Over the 24 years that Mike Flynn guided Puget Sound Business Journal as its president and publisher, it became one of the nation’s most respected local business newspapers. The finale for Flynn’s tenure guiding PSBJ was having the newspaper named “best,” during his final year as publisher, among the 50-plus publications owned by American City Business Journals, the largest chain of weekly business newspapers in the country. Prior to joining the Business Journal in 1981, Flynn spent 20 years with United Press International, as a reporter, bureau manager and eventually as executive in charge of business operations in the west, establishing media relationships across various states that have continued to today. During his career with PSBJ, Flynn always said he was proudest of creating the numerous events, such as Women of Influence, Fastest-Growing Private Companies, 40 Under 40 and Emerging Business awards, which came to define the newspaper’s image and its role of not merely informing, but being actively involved with its readers.That effort has continued in his retirement, when he created an event called “Most Admired CEOs” for then-client Vistage International, in partnership with San Diego Business Journal. The event has been replicated in a number or other cities, though Flynn chuckles in noting
“I own the domain name.” Following retirement in 2006, he moved into what he refers to as his “entrepreneurial encore” of consulting, counseling and advising businesses, business people and business organizations, in Washington, Hawaii and Southern California. He refers to his role as “building business relationships.” In 2007, Mike received a special award from thenGovernor Christine Gregoire for lifetime contributions to economic development in Washington. In 2012 he was selected as Washingtonian of the Year and in 2013 he was named a laureate of the Puget Sound Business Hall of Fame. For the past almost 11 years, Flynn has written a weekly column called Flynn’s Harp, which is emailed to some 1,700 business leaders and elected officials, mostly in Washington State, but some scattered across the west. An area of particular interest has been enhancing rural economic development, including the Washington’s wine industry, for which he created an annual publication called The Business of Wine. He also has focused on creating events that help businesses achieve strategic objectives as well as facilitating relations for attracting angel and venture investment, and providing introductions and counsel to those seeking “post-retirement” careers and involvements.
MARKETING IMMORTALS
Meet the Newest MARKETING IMMORTALS Inductees
He and his wife, Betsy, have three children, Meagan, now an associate justice of the Oregon Supreme Court, Michael, a Seattle business executive, and Eileen, a housewife in Clark County and the mother to three of Mike and Betsy’s eight grandchildren. In his spare time, Mike competes in the 100-meter race in Masters and Senior Games and in recent years has competed each October in the World Senior Games in St. George, UT, finishing in the top five in his age group in four of the past six years.
Jim Carey: A Versatile Designer
Jim Carey grew up in Yakima and learned at a very early age that baling hay and working in the hop fields was not for him. It also was his motivation for attending college. After graduating from Carroll High School, he went on to study Advertising, under Ed Bannister’s tutelage, at Washington State University. Upon graduation in 1978, he quickly was thrown to the wolves as an intern with Hillard & Tonkin. Though the internship lasted only a brief time, Jim learned lessons
to that would fuel his determination to succeed in years to come. In 1979, Jim’s career really began when he met now fellow IMMORTAL Steve West, who had just been promoted to GM at KISW, owned by Les Smith and Danny Kaye. Steve made Jim the marketing and promotions director During his seven years there, KISW won many awards, was named national radio station of the year and was the first rock station ever to top the Seattle radio ratings. Jim also freelanced for Kaye Smith Properties, as well as many stations across the country. When KISW was sold in 1986, he decided to take the plunge, and go out on his own. During the initial stages of Carey & Associates, Jim was fortunate to work with some incredible companies, including Disney and Shamrock Broadcasting, designing for their properties throughout the country. Jim also was able to merge his love for design and sports by working with the late Bob Walsh (also an IMMORTAL), who became a great friend and mentor. For Bob, Jim designed marketing materials for the 1984 Final Four basketball tournament, the 1987 NBA All-Star Game and the initial Goodwill Games in Russia and the followup 1990 Goodwill Games in Seattle, sponsored by Ted Turner and his Turner Broadcasting Company. In 1992, Jim formed Carey Keller Anderson (CKA),
bringing together Karen Keller, who had worked in agencies across in the Puget Sound, and Mark Anderson, a designer, who had been Jim’s intern. CKA worked with Microsoft and soon became a MSVP preferred vendor. The agency also did work for Expedia in its early years, as well as Amazon, when it had only 19 employees. Later clients included Microsoft, Chateau Ste. Michelle, Holland America, Fred Hutch, The Boys & Girls Clubs, The Moyer Foundation, The Auction of Washington Wines, Children’s Hospital, and Washington State University, as well as Disney and Shamrock. Tragedy struck in 2001 when beloved partner and friend, Karen Keller, died of cancer. Determined to keep her memory alive, Mark and Jim kept CKA running for another 13 years, never dropping the Keller from the agency name. In 2014, CKA merged with Blankslate Creative to form Doubleknot Creative. Dave Blank, Melinda Torres, his old partner, Mark Anderson and Jim are the partners in the present firm. Jim and his wife of 34 years, Chris, have two children. Daughter Kelsey works for Doubleknot and son Nick is in sales with Bellevue-based Smartsheet. A piece of Jim’s heart also belongs to the Cougs. He’s actively involved as a trustee in the WSU Foundation and Board member of Cougs First.
35
INDEX
425 Magazine . . . . . . . 25
GIRVIN . . . . . . . . . . . 7
Phinney Bischoff . . . . . 10
AAA Printing . . . . . . . . 17
GMA Research. . . . . 30/35
posterGIANT . . . . . . . 26
Add3. . . . . . . . . . . . 3
GreenRubino . . . . . . . . 7
Printery Communications. . . 19
Larry Coffman • Publisher
Ad Mark Services. . . . . . 3
Hansen Design . . . . . . . 7
Print NW. . . . . . . . 16/20
Adpro Litho. . . . . . . . 17
Hey,. . . . . . . . . . . . . 7
Puget Bindery. . . . . . . 20
Melissa Vail Coffman • Associate Publisher
Ad Services. . . . . . . . 17
Hornall Anderson . . . . . . 8
Purdie Rogers. . . IF Cover/10
APCO Worldwide . . . . . . 3
Hunt Marketing Group. . 8/14
Quesinberry & Associates. . 10
Scott Book • Cover Design/Production
Association Services Inc. . 29
Illumination Research. . . 30
Rainier Industrial Art. . . . 31
Consolidated Press • Printing
BlackWing Creative . . . . . 3
IMMORTALS Inductees. . . 35
remerinc. . . . . . . . . . 10
BrandQuery. . . . . . . . . 4
IMMORTALS Pantheon. . . 34
Rick Dahms Photographer . . 32
Bullseye Creative . . . . . . 4
Jones Advertising . . . . . . 8
Robinson Newspapers. . . . 27
Casey, Paul E.. . . . . . . . 4
Kaye Smith . . . . . . . . 30
Shiftup . . . . . . . . . . 11
C+C. . . . . . . . . . . . . . 4
KING 5 TV. . . . . . . . . 25
Sierra Media . . . . . . . 32
Clatter & Din . . . . . . . 29
KOMO 4 TV . . . . . . . . 25
Sound Publishing. . . . . 27
CMD . . . . . . . . . . . . 5
Labels West. . . 18/Back Cover
South Sound Magazine . . 27
Cole & Weber. . . . . . . . 5
Lamar . . . . . . . . . . . 26
Steve West Group. . . . . 11
ColorGraphics. . . . . . . 17
Litho Craft . . . . . . . 19/23
SuperDeluxe Marketing . . 11
Consolidated Press . . 18/21
M Agency. . . . . . . . . . 8
Table of Contents. . . . . . 1
Copacino+Fujikado . . . 5/13
marketingnw.com . . . . . 33
Team Guilliatt. . . . . 28/32
Craters of the Moon. . . . . 5
Marketry. . . . . . . . . 31
Ted Leonhardt. . . . . . . 12
CRUXXMEDIA.COM. . . . . 15
McNamara Signs . . . . . 31
The Seattle Times. . 27/IB Cover
Daily Journal of Commerce. . 25
Merlino Media Group . . . . 9
The Shepherd Group. . . . 11
DCG ONE. . . . . . . . . 18
Monlux Illustration. . . . . . 9
TrojanLitho. . . . . . . . . 20
DNA. . . . . . . . . . . . 6
Niche Network . . . . . . . 9
Twist Design. . . . . . . . 12
Doubleknot Creative. . . . . 6
nikkomedia. . . . . . . . 19
Walsh Design. . . . . . . 12
efelle creative. . . . . . . 29
NW Sign & Design. . . . . 31
Washington Graphics . . . 32
Electric Pen. . . . . . . . . 6
Olympus Press . . . . . 19/36
WCP Solutions. . . . . 20/22
Emerald City Graphics. . . 18
Owen Media . . . . . . . . 9
WONGDOODY. . . . . . 2/12
Fleetfoot Messenger Svc. . 29
Paradigm Comm. Group. . 26
Friendly Voice. . . . . . 6/30
Philips Publishing Group. 24/26
Questions? Call 425.487.9111
2019 MARKETING LINK
AAA Mailing Services • Mailing WCP Solutions • Paper __________________
The 2019 MARKETING LINK, A CMO Buyer’s Guide, is the successor to the popular MARKETING ATLAS, published annually from 1991 through 2016. The LINK has been enhanced with the addition to the distribution list of nearly 500 corporate chief marketing officers in western Washington, who buy the marcomm services advertised in the LINK, as they were in the ATLAS. The husband-and-wife team of Scott and Melissa continue to bring their talents to our annual publication, as well as the www.marketingnw. com website.
CELEBRATING 50 YEARS OF AWARD-WINNING SERVICE
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36
REAL SOLUTIONS
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SMART MARKETING WITH LOCAL IMPACT Most people know us as the region’s largest news source reaching 1.8 million adults* in the Puget Sound. But we’re also a comprehensive marketing agency with unprecedented knowledge of the Northwest market and competitive landscape. The Seattle Times Media Solutions partners with local businesses to identify opportunities, develop customized, holistic, datadriven strategies and deliver measurable outcomes. From strategy and execution to reporting and account management, we are your full-service marketing partner. If you’re ready to make an impact, contact us today. Visit seattletimes.com/mediasolutions or call 206.464.2400
*2018 Nielsen Scarborough Report, Release 1.
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