4 5 _ 1 melody hwang
CONTENTS 01 02 03 04 05
DESIGNING FOR DESIGNERS ..............
pg. 04
REBRANDING ........................................ pg. 20 PROJECT PHILIPPINES ......................... pg. 80 KNOXVILLE BRANDING ........................ pg. 100 MISCELLANEOUS ................................. pg. 116
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DESIGNING FOR DESIGNERS
CHALLENGE For the first assignment in class each student was paired with a fellow classmate. We were resonsible for not only designing their brand/identity but also being a client to them as they are also designing our brand/identity. Acting as both designer and client. *Setting boundaries between yourself and the client
WHAT IS IDENTITY? The condition of being oneself or itself, and not another. The sense of self, providing sameness and continuity in personality over time and sometimes disturbed in mental illnesses.
“We know what we are, but not what we may be.� 5
ZARED LARRY DAVIS 6
INTERESTS IN:
• good humor • studio arts/web design • keeping up with current events around the world • video games • building things • technology
NOT INTERESTED IN: • reading/spelling • doesn’t really listen to music • not a sports person • -bright colors
Questions for client: What is the end audience for this logo? “Children, the younger generation, seeing me as the influnece or inspiration.”
What do you hope to achieve with a new identity? “Making children aware of opprotunities in the design world”
If the audience could come away with one thought about this brand, what would it be? “There is always a new way to reinventing and looking at things, even if it is something simple”
What would make this a succesful project in your mind? “If reaches the audience well, simple, and straightforward.”
the idea
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A few sketches before getting to really know what the client likes or dislikes. Just going off of what my experience is with the client.
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A.)
ROUND 1 For the first round I sifted through some of my sketches and found four different approaches. a.) initial idea was to have this digital/pixel feel on one side and the other side a more serious/grounded side of who Zared is
B.)
b.) an interesting idea came to mind while sketching and writing his name a couple of times, which is his first and last name share the same amount of letters and the last letter of his first name and first letter of his last name are both “d’s” which was really fun to play with and can show off his creative side c.) knowing that Zared is interested in technology and taking apart things so I decided to go with a circuit type image to represent that d.) again with technology and the interesting double “d” discovery I decided to combine them both in this last approach
C.)
D.)
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ROUND 1 CRITIQUE • likes the pixelated and the round edge dynamic • likes the double “d” actually signs his name like that, a great mark • the circuit is too wired/hardware like • likes the font choice • maybe have a more hand drawn element (evolution to process to completion) • maybe combining textures so everything is less flat • the smooth “D” doesn’t seem to come across as on, isn’t as defined as the “z”
GETTING TO KNOW THE CLIENT MORE -bold is the best way to go -likes asymetric drawings -stay away from pixel font, okay with pixel image -top games: anything ninetendo, old school, mario -doesn’t mind a little curve -likes outline -simple things
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INSPIRATIONS FOR ROUND 2
As this is my first time really branding for someone I was stuck in a bit of a rut and needed some inspirations to come up with 3 more designs for round 2. After talking to Zared and asking about the direction he was leaning towards he mentioned that he liked the idea of connection such as making the connection between the “d’s” in his name. I started to look works of art that resembles the letter “d” or “z” and see how they have managed to connect things together. I also looked more into artworks that Zared was into and try to somehow bring in a style that is similar to who he is. A lot of the inspiration I was looking at seemed to already show up on the past logos I have designed for him so far.
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A.)
ROUND 2 After looking through some insipiration I have come up with 4 varitions of logo for round 2. a.) the style and interests Zared has were in video games and I wanted to pull inspirations from one of his favorite games, Mario
B.)
b.) one of the things that stood out to Zared was simplicity and the double “d” in his name so for this I played around with a simplified “z” while incorporating the doube “d” c.) from the last critique Zared really gravitated towards the pixelated image, so for this I wanted to also have the “d” stand out more than last time d.) again with simplicity I wanted to show a foward moving image because of how much Zared was into techonology, and technology is always progressing
C.)
D.)
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For this round we are also suggesting a color palette for the client. As for Zared I think he is a very warm and bright person who is very interested in technology. So the colors of a warm orange/yellow would play well with his personality. And with the blue I think it represents the technology aspect that he likes.
ROUND 2 CRITIQUE -the mario one seems to be too representational of the game and not of the client -like the “z” in combination with the doube “d” at the ends, but looks a lot like the percentage sign -like the warm orange color -the pixelated image is too pixelated now, likes the original one where it was off-balanced
INSPIRATIONS FOR FINAL LOGO Looking at other brands who incorporate letters from their name, company into their logo. Very simple, and creative at the same time. For these logos I see an image and then I see the letters inside those image, which I think makes it very interesting and successful.
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FONT EXPLORATION The font decision was pretty straightfoawrd. At first Zared was very interested in big and bold fonts, but after towards a more simplistic logo he wants a typeface that also reflected that choice. Also the more pixelated type was too decorative and that is not who Zatrd comes off as.
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The final round was narrowed down to two similar logos. The right logo was the first initial idea. I wanted to still keep that simplicity Zared gravitated towards, but also make some altercation so that it looked less like a percentage sign. The right logo was another idea of have a thinner line connecting the ‘d’s” to the slanted axis. For this the double “d” are flipped inwards, imitating the idea of having his first name on the top and last name on the bottom following the “d”, unlike the first logo of having them flipped up or down.
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FINAL LOGO The final logo is simple, creative, and still straight to the point. I think it says a lot about who Zared is as a person. He is creative, warm, kind, and a twin.
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STATIONERY
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REBRANDING
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CHALLENGE Research an existing brand that you feel needs an update. Resonsible for the entire redesign from start to finish. Items that must be included in the redesign are: logo, color palette, identity package, poster design/signage, website hom page mockup, and one piece of supplemental collateral that fits the company the brand represents.
WHAT IS REBRANDING? Marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, and competitors.
“The only requirement of a symbol is that it have substance underneath: The first thing to do is to try to establish the substance.
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RESEARCH ON SUCCESSFUL REBRANDING Researching an existing brand that has gone through a successful rebrand. I choose to research Taiwan’s tourisim logo. It was really helpful to look at brands that took the steps to redesign their identity even though it has been in place for years and years. The reason I choose this was because I agree with how successful the new logo is now. I think the fact that there are these supplemental images that showcases the places and things to do in Taiwan really elevates what Taiwan is and what they have to offer, especially as a tourist spot.
Old logo
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OVERVIEW At first glance, the old logo looks like yet another of those calligraphy logos that seem popular with tourism bureaus. But the bureau has apparently crammed meaning into every single letter in the name. Here’s an explanation in an article published in 2006 by Taiwans tourism respresentative in the United States (archived version): The artwork for the board arises from the idea of the Director General of Taiwan Tourism Bureau; with elaborate colors, and the placement of the Tourism Bureau’s logo in the center of the board is very representative and deep in meaning, the character “T” is like the roof for a house, and the Tourism Bureau wishes to make the visitors feel at home; the letter “A” is like a hospitable host warmly welcomes his guest, the guest being the character “I”. The character “W” appears to look like the host and the guest greeting each other. After the greeting, the host is supposed to treat his guest to a cup of tea, and that’s the exact representation of the characters “A” and “N”. The Taiwan postmark at the upper right-hand corner of the logo uses the color red to represent a pure and brave heart, and expresses the sincerity and hospitality of the slogan “Taiwan Touch Your Heart”. As if that wasn’t enough, the tourism representatives have posted a video on their Facebook profile where silhouettes of people morph into the letters in the logo. This is accompanied by by a cheesy and catchy tune where the male lead shouts “Ilha Formosa - Taiwan will touch your heart”.
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OVERVIEW After 10 years of ‘Touch Your Heart’, Taiwan Tourism Board was ready for a seismic shift. Following a two-day workshop, Winkreative emerged with a clear mandate to change and contemporise the brand. We positioned Taiwan as the ‘Heart of Asia’, given both the nation’s geographical position and its famously warm welcome. A dynamic heart device encapsulates an ever-changing selection of Taiwan’s many attractions, and has since featured in poster and print advertising around the world, as well becoming a frequent sight on BBC World as a series of television spots. This flexible visual device, as well as a modern new logo and identity, now also lends itself to a host of merchandise, a website and marketing materials. New logo
The lead visual device
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Besides the logo that consists of a newly created typeface, the promotional package includes a series of designs with the “heart” theme that displays the many charms of Taiwan, a new tune “Time for Taiwan,” and a 30-second promotional cartoon. In addition to the logo, there are also heart-shaped “displays” with representations of things from Taiwanese culture. Media reports say that there are several, but I have only found the one. It is a rather cute collage with a pagoda, fire works, a path, a skyscraper, a tea pot, a bird, a butterfly, a couple at dinner and lots of flowers.
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REBRANDING PETSMART For assignment 2 I choose to rebrand PetSmart. During this assignment I needed to do a thorough research on the company and ask myself why it needs to be rebranded and what are the steps I can take to accomplish that.
INTRODUCTION • Retail chain in US, Canada, Puerto Rico • Specialty pet supplies, grooming and dog training, cat and dog boarding facilities, and daycare • Varied selection of animals for sale and adoption such as birds, fish, amphibians, reptiles, and several breeds of small animals like guinea pigs, chinchillas, gerbils, hamsters and mice.
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COMPANY’S HISTORY 1986-87 PetSmart was founded in 1986 and opened its first two stores in 1987 under the name PetFood Warehouse 1988 Committed to helping save lives, all seven stores work with local animal welfare groups to hold fundraising and pet adoption events. 1989 Changed store name from PetFood Warehouse to PetSmart and open our first full-service grooming salon as well as bird, fish and small pet departments.
1992 We open our 50th store as well as our first permanent in-store adoption center 1994 Opened 100th store and begin offering in-store pet training. PETsMART Charities, Inc. forms as an independent, nonprofit organization
2000 We introduce vision statement: To provide Total Lifetime Care SM for every pet, every parent, every time—which we do by offering superior products, unmatched services and superb customer service to pet parents and their pets. 2002 We start testing PETsMART PETsHOTELs in two of our Phoenix stores.
2005 We move away from the “mart” mentality and focus on our “smart” solutions—we become PetSmart.
2011 Opened stores in Puerto Rico. PetSmart Charities introduces Enhanced Adoption Centers inside ten PetSmart stores. These full-scale centers are open daily, house dogs and cats, and are run by a local animal-welfare organization.
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Initial sketches for rebranding PetsMart It was harder than I thought to get away from the iconic usage of a dog or cat as the logo. I wanted to keep the logo as friendly, welcoming, and fun as possible. The original logo seemed a bit sterile and did not represent what the company truly inbodies.
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ROUND 1 • For the first design I wanted to showcase the various services PetsMart has to offer, and to creat subrands for all 6 categories • The second idea was a more typographic approach to the logo. It is fun and classy which also showcases the idea that PetsMart is like a one stop shop for all your animal needs which is pretty fancy for any animals • The third idea was to keep the elements in the original logo and add more personality to it, such as taking the ball and inlarging it and having a friendlier typeface
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ROUND 1 CRITIQUE • the icons of the dog and bed can be half in and half out so that it isn’t just placed in there • the shapr the icon is contained in looks like a cage or a tombstone • maybe HotelSmart, GroomingSmart, TrainingSmart • likes the friendly aspect of the first one • type needs to be pushed more • maybe the word “pet” and “smart” can me in different typefaces
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Back to sketching out some more ideas. After the critique I was leaning towards the first idea of have the icons showcased with the name.
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ROUND 2 Decided the icons with the type was the best route to go so I mocked up all the animal categories into icons that can be incorportaed into the main logo. I gave “pet” a warm orange because I think animals are just that. The “smart” is a serif font because it can be interchangeable with other categories such as the grooming section, hotel section, or daycare section, and I wanted it to be a confident and serious font to represent the company.
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Making color palettes that can represent a warm, friendly feeling.
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ROUND 2 CRITIQUE •like the different font choice, but type choice can be stronger •maybe there is a different way to contain the animal •maybe instead of animals it’s just the subrands •the dog is so generic for the main logo •works well if it is for a website navigation •like the repition of the icons in the stationery •the scissors are a bit pointy, seems dangerous for a friendly brand
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After the last critique I focused on how to incorporate the icon and type together. I played around with different shapes and fonts that fitted well together.
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LOOKING FOR NEW INSPIRATIONS For my next idea of this rebranding assignment for PetSmart I wanted to try incorporating all the individual icons into one cohesive icon. I wanted to keep that circluar feel because of how playful it is. I was looking at a lot of inspirations that had this sort of circular image with details in them, and also looking for color inspirations.
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NEW SKETCHES After the second critique I had the idea of combining all the various icons together because I didn’t want to use just the dog icon as the image for PetsMart because that’s not what the are known for. They have so much than just dogs and dog supplies.
The new sketch for what I invision the logo should be.
Retracing the icons and scanning them in to play around with them more.
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I wanted the font to also have this playful charateristic feel to it. The original logo definitely lacked in having a playful personality.
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STATIONERY INSPIRATIONS I knew with that I wanted to take a new step towards the logo and with the opportunity to have icons in the logo I knew that I could use that to my advantage when designing for the stationery. I started looking through stationery with patterns they pulled from their own logo.
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CHOOSING THE ELEMENTS During this stage I knew I wanted this logo to be versatile. I knew that it could work horizontally and vertically depending on where it is used.
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FINALIZING ELEMENTS It came down to the top 4 fonts that I felt really captures what PetSmart is really about. The Saf typeface is quirky and definitely has a very playful side to it. The Grand Hotel was also playful but is also inviting and serious. The Bellrose as a more sophisticated and elegant side to it, and the Kreon is quite a standard font with a touch of playfulness to it, but also grounded as a serif font.
The final main logo was to include the type into the icons and to just have one typeface instead of two. Grand Hotel was chosen because I think it had the combination of what the Saf and Bellrose font I was wanting for this brand. The colors are also very welcoming and not sterile like the original font. The icons definitely has that playfulness to it too.
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STYLEGUIDE As with any brand there also needs to be a styleguide to guide users how to use the identity pieces that are created. The styleguide I created intrroduces the company and why there needs to be a rebrand and how to use the logos depending on the circumstances.
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REALIZATION I know there has been issues with the icons being a bit too abstract and not being able to tell whether the dog is a dog or a “pork chop�. This was bugging me for awhile now because I know the icons can be dealt with better. I totally agree with it being too abstract and I think the Grand Hotel typeface already has this fun side to it that the icons could be more straightfoward and more detailed. I know that once I change the icons the entire logo will look clean, and cohesive.
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FINAL MAIN LOGO The final logo has changed quite a bit with the new icons created and some minimal changes to the typeface.
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ALTERNATIVE LOGO The alternative logo has now been changed also by adding in new icons such as the heart, teddy bear, comb, paw print, bowl of food, and pet house. The colors are changed back to the original primary colors. The colors can be used interchangeably as suggested in the new styleguide.
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STYLEGUIDE INSPIRATIONS
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64 MELODY HWANG OCTOBER 31, 2013
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INTRODUCTION
11 APPLICATIONS
08 LOGO USAGE
07 TYPOGRAPHY
06 COLOR
03 LOGO
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CONTENTS
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FINAL STATIONERY
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PROJECT PHILIPPINES
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CHALLENGE In conjunction with Red Cross, create a call-to-action poster campaign to promote relief efforts for the typhoon in the Philippines. Poster must incorporate the Red Cross brand identity, headline: Project Philippines, Sub-head: (your choice), Call-to-action: donate now @ redcross.org.
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HOW TO USE THE REDCROSS LOGO
Brand identity at a glance Overview
This poster contains the most basic rules for implementing the visual identity system and should be used as a reference in conjunction with the full guidelines (available on redcross.org/brand).
Logo suite Button logo family
Classic logo family
The button logo was inspired by a vintage pin as an engaging symbol of enthusiastic participation. It is a personal, grassroots and unique expression for the Red Cross. Use this logo in any of its three forms for most printed marketing and communications materials as well as television, Web and email.
The classic logo should be used in disaster situations, corporate materials or when the marketing-oriented button logo is not appropriate. The wordmark can be used on its own when a button or classic logo appears in isolation elsewhere in a layout or when repetition of the full logo lockup would be distracting.
Print minimum sizes
Digital minimum sizes
Clear space
Clear space minimums are built into the logo files.
26 pixels
.275 inches (~7 mm)
Separating button graphic and wordmark
As long as minimum size requirements are followed, the button can be separated from the wordmark and scaled on its own. Remember to include the wordmark in the viewing area.
6 pixels
.06 inches (~ 1.5 mm)
Color proportion
Color breakdowns
Although individual pieces may vary, notice that the cumulative effect keeps the overall brand color balance.
Primary
Weights
Cases
Colors
RESTRICTED DIGITAL USE
PMS COOL GRAY 11 CMYK - 0/0/0/70 RGB - 109/110/112 HEX - 6D6E70
RED CROSS RED (PMS 485) CMYK - 0/100/100/0 RGB - 237/27/46 HEX - ED1B2E
LIGHT GRAY (COOL GRAY 3) CMYK - 0/0/0/15 RGB - 215/215/216 HEX - D7D7D8
MED. GRAY (COOL GRAY 8) CMYK - 0/0/0/40 RGB - 159/159/163 HEX - 9F9FA3
BLACK CMYK - 0/0/0/100 RGB - 0/0/0 HEX - 000000
Secondary
KHAKI (PMS 4535) CMYK - 0/4/30/11 RGB - 226/215/172 HEX - E2D7AC
SAND (PMS 7530) CMYK - 0/8/21/32 RGB - 180/169/150 HEX - B4A996
GOLD (PMS 130) CMYK - 0/30/100/0 RGB - 236/183/49 HEX - ECB731
SAFETY GREEN (PMS 360) CMYK - 58/0/80/0 RGB - 142/192/108 HEX - 8EC06C
FOREST GREEN (PMS 364) CMYK - 65/0/100/42 RGB - 83/123/53 HEX - 537B35
LIGHT BLUE (PMS 290) CMYK - 25/2/0/0 RGB - 196/223/246 HEX - C4DFF6
SKY BLUE (PMS 542) CMYK - 62/22/0/3 RGB - 86/160/211 HEX - 56A0D3
CLASSIC BLUE (PMS PROC BLUE) CMYK - 100/10/0/10 RGB - 0/145/205 HEX - 0091CD
MIDNIGHT BLUE (PMS 7692) CMYK - 100/45/0/45 RGB - 0/75/121 HEX - 004B79
DEEP RED (PMS 7622) CMYK - 0/97/89/45 RGB - 127/24/27 HEX - 7F181B
Tone of voice
Information
Voice
Akzidenz-Grotesk Standard family is used to clearly and objectively communicate information.
Georgia Regular family is used for storytelling, expressing opinions and calls to action.
Regular or Bold for heads and subheads. Regular for body copy. Bold or Italic for emphasis.
Regular for heads, subheads and body copy. Bold or Italic for emphasis.
Upper- and lowercase or ALL CAPS.
Upper- and lowercase.
Sentence case, NOT title case.
Sentence case, NOT title case.
Preferred: Red Cross Gray
Preferred: Red Cross Gray
When necessary: Red Cross Black
When necessary: Red Cross Black
Use sparingly: Red Cross Red White Secondary colors
Use sparingly: Red Cross Red White Secondary colors
When Akzidenz is unavailable in digital situations, it is acceptable to use Arial as a substitute. Do not use Arial for any printed materials. If Akzidenz is needed, download it from Brand Central.
Georgia is a system font and should be available on any Mac or PC.
Š2012 The American National Red Cross. The American Red Cross name and logo are registered trademarks of the American Red Cross.
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WHITE CMYK - 0/0/0/0 RGB - 255/255/255 HEX - FFFFFF
Neutral
Typography
Name and use
Wordmark family
How we talk is as important as what we talk about. Uplifting. The work we create will often be highly emotional, but never with a focus on the devastation, destruction or disaster. We want to leave people with a feeling of hope and possibility. We want them to feel that they can make a difference through the American Red Cross. Empowering. We are a brand that relies on people–both the people we help and those who embody the Red Cross and deliver on our mission. We want everyone to feel empowered to be a part of this network, to help us make a difference in times of need.
Inviting. We are open and accessible to anyone and everyone who wants to assist us in our mission. We are not intimidating or directive. Personal. Our care is selfless, not self-serving. We treat every person we help and everyone who helps us as an individual. We want them to feel care and compassion every time we interact with them. We are not yelling our message from the rooftops. We treat every individual with respect.
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RESEARCH ON PAST RELIEF POSTERS Disaster is such a tremendous thing and I think having a very simple, straight to the point poster helps bring in donations so I wanted to do some research on other relief posters that were also minimal and powerful at the same time.
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RESEARCH ON PHILIPPINES & THE TYPHOON •small island •Typhoon Haiyan or Typhoon Yolanda •10,000+ displaced •when the flag is flipped upside down (red on top) it means war •Haiyan is also the strongest storm recorded at landfall, and unofficially the fourth strongest typhoon ever recorded in terms of wind speed. • According to UN officials, about 11 million people have been affected and many have been left homeless • Population: 98,735,000 • There was widespread devastation from the storm surge in Tacloban City especially in San Jose, with many buildings being destroyed, trees knocked over or broken, and cars piled up
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PHOTO INSPIRATIONS
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ROUND 1 CRITIQUE •what if the element are still there lke subtle illusion of the flag •type handwritten- brings in the human aspect •the help with the philippines has a nice type treatment- bring that into the other posters too •check red cross facebook •details of the sun blocks the image when it is inside the sun •rise above is a powerful slogan, work more on the treatment of that, give emphasis •the island can be worked in a more perspective way, like it is floating in the background, (wayne white style) •maybe the colors on the philippines island indicates how hard each place was hit
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TYPEFACE EXPLORATION Brining in the human aspect into the posters I think will be a very powerful way to show the devestation part of this typhoon and also the fact that it is through people that this tragedy can be overcomed. I started making these brushstrokes that just doesn’t seem to translate well and the textures doesn’t come out right so I decided to do some research on typefaces that have that natural yet destructive feel to it.–
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Making the Philippines island so I can color cold them from red, blue. yellow. Instead of using the flag I think using the island would be a great alternative route. As for the typeface I wanted that to find a typeface that has that natural handmade brushstrokes while depicting that destruction/grundy feel at the same time. Also played around with the secondary font for ‘above’. I think using the san serif font for ‘above’ definitely makes the viewers gravitate towards the word ‘rise’ more which is really the main focal point because it can also stand alone.
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ROUND 2
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ROUND 2 CRITIQUE •the water seems very sterile, needs movement, seems too calm •the sun can be bigger •like the typeface with the word ‘rise’ •like the texture •the philippines island seems very stuck on, it doesn’t need to be there •maybe there can be and image or devestation
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COMBINATION OF GRAPHICS & PHOTOS After critiques I looked back on the photos that I initially looked at in the begining and I wanted to try the combination of photos from the typhoon along with the graphics I had created. My reasoning for ‘rise above’ was to give people the hopefulness that there is nothing that you can’t do to rebuild from this tragedy. At first I wanted a more minimalistic approach but I realize that the waters in the graphics could mean totally different things such as flooding, or just that a sun is rising and not focusing on what was happening and leaving people with the question of “rising from what?”
I researched some more photos that had the image of devestation or loss. I wanted to add a grundy texture like I did in previous posters to even out the tones. The photo on the right was my choice because I like the idea that I can bring the focal point to a person such as the woman in the pink pants surrounded by all this mess from typhoon Haiyan.
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FINAL PROJECT PHILIPPINES POSTER From the begining I wanted the poster to give hope to people that although this was a great disaster with help Philippines can start to rebuild and leave the disaster behind. This is not a lost cause and that sun is a symbol of shining light from this dark time, and there is light at the end of the tunnel.
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KNOXVILLE BRANDING
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CHALLENGE Rebranding Knoxville, TN. No sunspheres are to be used. In addition to including the text “Knoxville, TN,” must also create a tagline that supports the brand being proposed. Tagline must be incorporated into the logo design, but the logo must also be able to function independently without the tagline. *Key points to consider: natural beauty, outdoor activities, focus on local business and development, and visitor experience. What makes Knoxville uniquie
“The key to a good brand is linking up research with an authentic message that resonates.”
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IDEAS & SKETCHES
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Very interested in the scenery of Knoxville. It seems like everywhere I look I can see the mountains and the city at the same time. Knoxville is very verstaile in having the rural and urban lifestyle all mesh together.
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KNOXVILLE INSPIRATIONS
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BRANDING INSPIRATIONS
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ROUND 1 After researching about Knoxville and all the history of this city I didn’t want to focus on that aspect, but I wanted to focus on the Knoxville now and what Knoxville will be in the future. For the first logo I wanted to hint at Henley Bridge because it has become such an iconic structure of Knoxville and it ties well with the idea about bridging the future, giving opportunities. The second logo was thought of as a green city. I know Knoxville isn’t the only green city, but I notice how Knoxville is always “cleaning” up and trying to do better in that department. Also the ‘K’ was a fun letter to play with. I decided to turn it the other way and notice that it makes this arrow that can symbolize the fact that Knoxville is a progressive city. Again with the ‘K’ I wanted to find a way to add in the ‘nox’ because Knoxville is also known as ‘Knox’. I wanted the ‘ville’ to look like little cityscapes and having this slogan as what the city is striving towards.
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ROUND 1 CRITIQUE •like the idea of knoxville having opportunity •like the focus of the future maybe the word knoxville is on top of the bridge •type of the slogan is too thin, hard to read •istead of knocks go with knox, more personality and playful •more type exploration
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NEW SKETCHES
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TYPE CHOICE Knowing that the illustrations will be one of the main focal points I didn’t need too fancy of a typeface, but I also want a structural slab serif that can be worked with when placed on top of the bridge. The secondary font would be a serious, strong type.
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ILLUSTRATIONS & COLOR EXPLORATIONS
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ROUND 2
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ROUND 2 CRITIQUE •the b&w versions seem very strong •maybe the mountains have a more muted color •the mountains are very sharp, maybe have less agressive looking •like the type, the slogan is readable
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FINAL KNOX LOGO
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FINAL KNOX LOGO COLOR PALETTE
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MISCELLANEOUS
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CHALLENGE Side projects such as Senior Show and Wayne White posters.
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WAYNE WHITE POSTERS
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LECTURE NOVEMBER 7th 7:30 PM Art & Architecture Rm 109
A film screening...
PARADE NOVEMBER 8th 4:00 PM Volunteer Boulevard
OCT 11th
7pm-9pm
UC AUDITORIUM
All events are open to the public and free unless otherwise stated. Student ID is required for all students. FOr more information about these events or to arrange disability accommondations, contact Student Activities at stuact@utk.edu or
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SENIOR SHOW IDEAS
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RECOLLECTION Past senior shows have the photos of each seniors and I think it would be interesting to showcase our collection in a double exposure sort of way. This leaves the audience trying to guess who is who and that means they will have to click on each person to see their full image and object they chose. Also the word recollection can be collection but it also references to the past/memories which I think double exposure will fit into this idea very well.
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