HITS Brand Guidelines March 2014
02 introduction
CONTENT
03 logo 05 color 06 typography 07 logo usage 09 application
INTRODUCTION
The primary goal of the Health Information Technology and Simulation (HITS) ORU is to advance the science of health information technology and ways HITS enhance consumer health and professional health education.
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LOGO
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black & white logo
color logo
LOGO
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B Logo Meaning
A Health A
C
D
B Information C Technology D Simulation
COLOR
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Process Color 0% Cyan 61% Magenta 100% Yellow 0% Black
Process Color 72% Cyan 42% Magenta 29% Yellow 3% Black
Process Color 67% Cyan 59% Magenta 55% Yellow 35% Black
RGB Value R: 245 G: 128 B: 32
RGB Value R: 82 G: 126 B: 152
RGB Value R: 76 G: 77 B: 80
TYPOGRAPHY
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Primary Font
Secondary Font
Aa
Aa
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 1234567890!?.,;‘“
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 1234567890!?.,;‘“
Aleo- display font
Frutiger LT Std 65 Bold- body font
LOGO USAGE
Spacing & Sizing Clear zone: The logo needs space to breathe- this is called the clear zone. This gives the logo visual protection and allows it space to be, without interference. The logo should have at least a minimum 1in clear zone. Minimum size: The minimum size for the logo without secondary type being accommodated should be no less than 60px. The logo with accommodated secondary type should be no less than 190.5px so that the type can be clearly seen.
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LOGO USAGE
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1.
2.
Incorrect Usages 1. Do not distort the logo
3.
2. Do not switch icons from its’ original placement 3. Do not use an unspecified typeface
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4. Do not alter the colors of the logo (icons & type) 5. Do not add your own background
5.
6. Do not add any special effects. Including, but not limited to, drop shadows and/or gradients 7. Do not alter the lockup proportions
6.
7.
APPLICATION
HITS
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HITS
Dr. Xueping Li University of Tennessee, Knoxville College of Engineering
Dr. Xueping Li
University of Tennessee, Knoxville College of Engineering
HEALTH INFORMATION TECHNOLOGY & SIMULATION LAB
Office: 865-974-7648 Fax: 865-974-0588 Email: Xueping.Li@utk.edu
Dr. Xueping Li University of Tennessee, Knoxville College of Engineering
NON- PROFIT ORG. U.S. POSTAGE
PAID
KNOXVILLE, TN PERMIT NO. 242