BRAND GUIDLINES
03 INTRODUCTION
CONTENTS
04 THE LOGO 05 LOGO USAGE 06 COLORS 07 TYPOGRAPHY 09 APPLICATION
THE INTRODUCTION
The HITS Lab (Health Information Technology & Simulation) is an organized research unit (ORU) at the University of Tennessee. It is a collaborative research partnership between the Colleges of Nursing and Engineering, with primry goals to advance the science of health information technology and ways to ehance consumer health and professional health education. The primary goal of the Health Information Technology and Simulation (HITS) ORU is to advance the science of health information technology and ways HITS enhance consumer health and professional health education.
03
THE LOGO
black & white logo
05
color logo
B
A
C
A Health B Information C Technology D Simulation
THE LOGO
Logo Meaning
06
D
Secondary Colors
LOGO COLOR
Primary Colors
07
Process Color 0% Cyan 61% Magenta 100% Yellow 0% Black
Process Color 72% Cyan 42% Magenta 29% Yellow 3% Black
Process Color 67% Cyan 59% Magenta 55% Yellow 35% Black
Process Color 82% Cyan 70% Magenta 56% Yellow 63% Black
Process Color 12% Cyan 9% Magenta 10% Yellow 0% Black
RGB Value R: 245 G: 128 B: 32
RGB Value R: 82 G: 126 B: 152
RGB Value R: 76 G: 77 B: 80
RGB Value R: 30 G: 39 B: 49
RGB Value R: 221 G: 221 B: 220
Secondary Font
Aa
Aa
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 1234567890!?.,;‘“
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 1234567890!?.,;‘“
Aleo- display font
Frutiger LT Std 65 Bold- body font
FONTS
Primary Font
08
SCALE
Spacing & Sizing Clear zone: The logo needs space to breathe- this is called the clear zone. This gives the logo visual protection and allows it space to be, without interference. The logo should have at least a minimum 1in clear zone.
09
Minimum size: The minimum size for the logo without secondary type being accommodated should be no less than 60px. The logo with accommodated secondary type should be no less than 190.5px so that the type can be clearly seen.
1.
Incorrect Usages 2. 1. Do not distort the logo
3. Do not use an unspecified typeface
3.
4. Do not alter the colors of the logo (icons & type) 5. Do not add your own background 6. Do not add any special effects. Including, but not limited to, drop shadows and/or gradients
LOGO USAGES
2. Do not switch icons from its’ original placement
4.
5.
7. Do not alter the lockup proportions 10
6.
7.
11
APPLICATIONS
APPLICATIONS 12