MEL GALLIPEAU / GR604-FALL 2020 MODULE 3 / THE BRAND GRID + NARRATIVE EXPANSION
BRAND DESCRIPTION Highlights magazine is a monthly children’s publication, geared towards kids age 6-12. The magazine includes wholesome, ad-free skill-building games, riddles, craft projects, stories, and the well known Hidden Pictures™ puzzles to entertain and educate children, all the while inspiring creativity. Garry Cleveland Myers and Caroline Clark Myers founded Highlights for Children, Inc. in 1946. The first issue reached over 20,000 children through door-to-door sales. The philosophy behind the fun is to inspire children to “become their best selves by using their creativity and imagination; developing their reading, thinking, and reasoning skills; and learning to treat others with respect, kindness, and sensitivity.” The Highlights brand includes a family of products for kids ranging in age from birth to age 12, available in over 40 countries and 16 languages. The products include magazines, games, book clubs, websites, mobile apps, an education group, Zaner Bloser Inc., textbook publisher, Stenhouse Publishers, and hosting teaching seminars. 8
