SS18 PAPFAR lookbook

Spring-Summer 2018

LOOKBOOK

ONE HOUSE 4 BRANDS

COMPLETE KIDSWEAR PROVIDER MELTON A/S is a Danish children’s wear concern that includes four strong brands: MELTON (socks and accessories) Mikk-Line (children’s outerwear) MOVE (children’s shoes) PAPS (children’s clothes) All in all, the MELTON Group has at its disposal highly robust skill sets, and all of the concern’s products are characterised by an absolute focus on quality and excellent design.

QUALITY

A passion for providing great products and happy customers who keep coming back.

FIT

Great fit and great comfort ensure increased turnover and profit.

PAPS BY PAPFAR PAPS by PAPFAR – or just PAPS – is the best: Always ready to play or wrestle, looking for new adventures.

PAPS is your invisible friend: Fun uncle and loving father rolled into one – always ready for a laugh and a hug.

FLEXIBILITY

FUN

Mix’n’match trendy styles for multiple options to encourage cross sales.

Playful positive products targeting active kids provide great sales potential.

SUSTAINABILITY

Organic production and GOTS-certification are key selling points in high demand.

PAPS started out as PAPFAR featuring unique, colourful, high-quality casual styles for trendy teens.

Today the brand is owned by the MELTON clothing corporation and affiliated with the brands MELTON, Move and Mikk-line.

PAPS STANDS FOR MELTON’S BRAND VALUES: Quality - durable and hardwearing Fit - fabulous comfort Fun - for play and adventure Flexibility - mix’n’match combinations for a range of individual looks Sustainability - responsible, certified organic production

COTTON

PAPS

WOOL

COTTON

WOOL

– Organic friend of the environment PAPS products are GOTS ­certified.

Quality is our ­number one priority.

But now, we also have our ­commitment to people and the ­environment ­documented on ­paper.

All our organic cotton products have been granted the highest certification under the international GOTS standard (The Global Organic Textile Standard): Label-grade 1.

The GOTS certification is globally known and ­recognised as a standard for organic fibre and organic manufacturing processes. It is accepted in all major markets - and in the U.S. it is the only governmental approved organic labelling of clothing and textiles.

Cotton is natural fibres – it’s soft and durable. PAPS only uses the very finest quality cotton. All of our yarn has been yarn-coloured, meaning that the yarn has been coloured before being used in the knitting process.

This ensures that both fit and colours last through countless washes.

Wool is the very best from nature. Wool insulates against both cold and hot weather – and is as such an excellent choice no matter the season. Wool absorbs moisture from the skin, leaving you always feeling dry.

MELTON offers both pure wool products and the popular wool/cotton combination. There’s something for everybody. Wool is a solid favourite – created to feel cosy!

GIRLS JUST WANNA HAVE FUN

DANISH DESIGN

LOVE

BE HAPPY

DON’T FORGET TO PLAY

KEEP SMILING

HAVE FUN

GRL PWR

DREAM

SUMMER

LET IT RAIN

PAPFAR THE CLASSIC COLLECTION

MELTON A/S Aadalen 7D 6600 Vejen Denmark Phone: +45 7536 0044 post@melton.as www.melton.as