Busan Tourism Organization 150 Page Meeting Planner

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BUSAN MEETING PLANNER

BUSAN MEETING PLANNER

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BUSAN TOURISM ORGANIZATION


CONTENTS

BUSAN MEETING PLANNER CH01

WHY BUSAN? | 004

CH02

VENUES | 018

CH03

HOTELS | 032

CH04

TOURIST ATTRACTIONS | 060

CH05

SHOPPING | 102

CH06

DINE & DRINK | 114

CH07

FESTIVALS & EVENTS | 124

CH08

USEFUL INFORMATION | 134

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WHY BUSAN?

CONTENTS 007 | A CITY WITH IT ALL 008 | BUSAN, MICE DESTINATION 009 | FEEL THE OCEAN BEAT 010 | YOUR TIME IS PRECIOUS 011 | WHERE HISTORY AND THE FUTURE COME TOGETHER 012 | BITS ABOUT BUSAN 014 | OUR PORTFOLIO

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ABOUT BUSAN


WATCH THE KOREAN SUNRISE FROM YOUR OCEAN-VIEW SUITE, AND WATCH IT SET ONCE MORE AS YOU DINE ALONG THE SHORE.

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WHY BUSAN?

BUSAN EXEMPLIFIES HOW NATURAL BEAUTY AND MODERN LIFE CAN COEXIST IN PERFECT HARMONY. 006 |

WHY BUSAN?


A CITY WITH IT ALL THE PERFECT PLACE FOR ANY EVENT The beauty of Busan goes beyond the scenic beaches, stunning skylines, incredible food, diverse natural scenery, world-class infrastructure, historic wonders, and endless shopping. Visitors who have walked her maze of city streets, hiked her myriad mountain trails, or relaxed on her sandy shores will agree that what sets Busan apart is that the elements of any great city are all combined here.

bination of the old and the new abounds at every turn. First-class convention facilities sit minutes from sandy beaches and historic mountain trails. Serene, thousand-year-old temple sites sit alongside some of the tallest residential skyscrapers in Asia. Shop the best in luxury brands in the world’s largest department store, and then take a short walk to a traditional Korean market.

Korea is one of the most advanced nations in the world, yet it is also a country steeped in historically rich tradition. In Busan, this com-

Busan has something for everyone. The famous Haeundae area features beaches, mountains, temples, malls, hotels, and con-

vention facilities. The expansive shopping district of Nampo-dong is also home to the famous Jagalchi Fish Market. Seomyeon offers blocks of countless shops sure to please even the most discriminating fashionista. Gwangalli showcases its shining beach view of Gwangan Bridge (Diamond Bridge) as well as a lively nightlife. Finally, Dongnae, the ancient city center, has mountain temples, fortresses, and hot springs exhibiting its long history.

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BUSAN, MICE DESTINATION BUSAN’S MICE RESOURCES: CONVENIENT, CONNECTED, COMPREHENSIVE Busan’s MICE infrastructure is quickly becoming known as being among the best in the world. Centered around the world-class BEXCO Convention Center and the historic Nurimaru APEC House, Busan boasts a long list of flexible and dynamic facilities that have helped it reach ninth in the world among convention cities, according to the 2013 Union of International Associations. Whatever your event, Busan has the ideal facilities and the full range of support services to make it perfect.

DEDICATED STAFF FROM START TO FINISH The Busan MICE team, along with a highly trained corps of event and venue staff, guarantee excellence every step of the way. Multilingual, multiskilled, and multitalented, our team will let you rest assured that you are in the best hands at all times during your stay in Busan. Let us show you all that we can do for you, as we work together to make your next MICE event your best ever.

THE COMBINATION OF OLD-FASHIONED, FRIENDLY SERVICE AND A PEERLESS OFFERING OF CUTTING-EDGE CONFERENCE AND EXHIBITION FACILITIES MAKES BUSAN THE PERFECT PLACE FOR YOUR MEETING.

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WHY BUSAN?


FEEL THE OCEAN BEAT THE SEASIDE ADVANTAGE One of Busan’s major draws is its beaches. What better way to relax after a long day of meetings than by soaking up the rays, lounging under a beach umbrella, or feeling the warm sand and cool water beneath your toes? Visitors can enjoy a range of watersport activities, from surfing to Jet Ski and from sailing to scuba diving, at one of the five main beaches around the city. There are also hours of coastal walking paths to be traversed, offering breathtaking views of both the city and the ocean from every angle. Hiking is the most popular pastime here in Busan, and it won’t take long to see why once you step foot onto the coastal and mountain trails. And, of course, let’s not forget about the seafood. Busan has a long history of fishing and feasting on the ocean’s bounty. Those centuries of experience have led to a diverse seafood menu and a culinary mastery that makes seafood dining in Busan an experience that is not to be missed. The city also offers several scenic tributaries, including Korea’s largest river, the Nakdong river, which winds its way across the Korean Peninsula for 525 km.

BUSAN HAS FIVE MAJOR BEACHES ALONG ITS COASTLINE, AND THEY ALL HAVE THEIR OWN UNIQUE CHARMS. BUSAN MEETING PLANNER

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YOUR TIME IS PRECIOUS

THE 10-MINUTE ZONE Perhaps the most unique aspect of holding your event in Busan is that the city’s best destinations—primary convention facilities, pre-eminent hotels and accommodations, beloved tourist attractions, premium shopping, and the best leisure and nightlife the city has to offer— are all situated just 10 minutes from each other, in what we call the ‘10-minute zone.’ This area, which includes Centum City, Haeundae Beach, and Marine City, has it all—maximizing the fun and productivity of even the shortest stay in Busan.

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WHY BUSAN?


WHERE HISTORY AND THE FUTURE COME TOGETHER A LONG HISTORY AND A BRIGHT FUTURE The area traces its history back to the second century, when Busan was known a Geochisan, or “rough mountain.” A royal decree in the 15th century designated Busan as the primary trading port with neighboring Japan. It has since grown into the world’s fifth busiest port and has emerged as a global hub for travelers and business people from around the world. Throughout Busan you will see the charismatic contrast of old and new, whether you are standing beneath the towering skyscrapers of Marine City or beneath the great Buddha statue at Yonggungsa Temple. Whether shopping the ultra-modern Shinsegae Department Store or the historic Jagalchi Market, this blend of history and modernity is a big part of what gives Busan her charm.

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BITS ABOUT BUSAN WI-FI WORLD

Busan has become one of the world’s top locations for staying connected 24 hours a day, with free Wi-Fi in key locations throughout the city. BUSAN BITS

• With 3.6 million residents, Busan is Korea’s second

largest city and the world’s fifth busiest port, making it the center of Korean global trade.

• Of the top 50 tourist destinations worldwide, Korea

is the only country with double-digit tourism growth over the past three years.

• Busan was named the fourth most popular convention city in Asia and ninth in the world by the 2013 Union of International Associations.

• Busan enjoys a temperate climate, with mild winters compared to the rest of the country and warm summers to enjoy her many beaches.

• With 24 universities and colleges, Busan is an edu-

cation hub in Korea, with a bright and enthusiastic future.

• Busan is famed as northeast Asia’s perfect mix of natural beauty and modern infrastructure.

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WHY BUSAN?


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OUR PORTFOLIO THE 95TH LION’S CLUBS CONVENTION In late June of 2013, more than 50,000 Lions Club members from more than 100 countries gathered together in Busan for the 95th Lions Clubs International Convention, one of the largest conventions of its kind in the world. For five days, Lions Club members took advantage of the conveniences the city offers and enjoyed the sights of Busan. It was the largest international event ever held here, and it was a resounding success for all in attendance. THE 13TH APEC SUMMIT In 2005, presidents and prime ministers from 21 Pacific Rim countries gathered in Busan for the 13th Asia-Pacific Economic Cooperation Summit. To prepare for the event, the city constructed the Nurimaru APEC House, situated right on the coastline among the beautiful, natural landscape of Dongbaek Island. The opulent meeting halls and event rooms of the APEC House continue to be a popular convention choice for businesses and organizations due to their stunning views of the sea, nearby Haeundae Beach, and Busan’s famed Gwangan Bridge (Diamond Bridge). The 2005 APEC Summit was also the inspiration for the first Busan Fireworks Festival, an event that continues to memorialize the summit with its amazing displays each fall.

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WHY BUSAN?


BUSAN INTERNATIONAL FILM FESTIVAL The most popular event held in Busan each year, the Busan International Film Festival, has quickly become the largest film festival in Asia. Since its inaugural event in 1996, the rise of the Busan Film Festival has given new life to the Korean arts community, especially in Busan. Since 2011, the Busan Cinema Center has served as both the headquarters and centerpiece of the festival, bringing a new level of opulence to the event and providing Busan with another state-of-the-art venue for both the arts and MICE related events.

THE ITU 2014 PLENIPOTENTIARY CONFERENCE In 2014, ministers from 193 nations and some 3,000 IT professionals from around the world made Busan their home away from home for the International Telecommunications Union’s 2014 Plenipotentiary Conference (PP-14). The three-week-long event, held every four years, is the world’s largest diplomatic event in the area of information technology and is the flagship event of the ITU, a specialized agency of the United Nations.

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OUR PORTFOLIO ASEAN-ROK COMMEMORATIVE SUMMIT In December 2014, in honor of 25 years of successful dialogue with the Association of Southeast Asian Nations, Busan hosted the ASEAN-ROK Commemorative Summit at BEXCO Convention Center and the historic Nurimaru APEC House. Approximately 3,500 people participated in the event, including businesspeople and dignitaries from all 10 ASEAN member states. They gathered to evaluate the relationship between ASEAN and Korea, to set future goals, and to address pressing global issues, including international security, global warming, and disaster response.

G-STAR GAMING CONVENTION G-Star is Korea’s largest gaming conference, providing a yearly showplace for game-makers to roll out their latest offerings. The yearly event, which is organized by the Ministry of Culture, Sports & Tourism and Busan Metropolitan City, continues to increase in popularity as tens of thousands of gaming fans crowd into BEXCO’s cavernous halls for a view at the latest technology, many dressed in the likeness of their favorite gaming characters. With so many of the gaming industry’s top-named companies, as well as all of the colorful and interesting crowds in attendance, G-Star is not an event to be missed.

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WHY BUSAN?


2015 INTER-AMERICAN DEVELOPMENT BANK & INTER-AMERICAN INVESTMENT CORPORATION ANNUAL MEETING Marking 10 years of IDB membership, Busan hosted the 2015 IDB-IIC Annual Meeting in March 2015 at BEXCO Convention Center. It was the 56th Annual Meeting of the Board of Governors of the Inter-American Development Bank and the 30th Annual Meeting of the Board of Governors of the Inter-American Investment Corporation. The meeting brought together 3,000 participants, including finance ministers, governors of central banks, businesspeople, financial experts, and journalists from 48 IDB member countries.

2013 27TH INTERNATIONAL POPULATION CONFERENCE In 2013, Busan was honored to host the 27th International Population Conference. Held over a week-long period, Busan’s extensive convention facilities and infrastructure were home to over 2,000 population scientists, students, and policy makers from 106 countries. The purpose of the conference was to present and share research and expand the knowledge base on population issues in formal and informal events.

2009 3RD OECD WORLD FORUM The OECD World Forum on Statistics, Knowledge and Policy was held in Busan in 2009. The forum brought together nearly 2,000 participants from more than 100 countries, including politicians and policymakers, opinion leaders, Nobel laureates, statisticians, academics, journalists, and representatives of civil society.

BUSAN’S MICE EVOLUTION 2002 2004 2005 2009 2012 2013 2014 2014 2015 2016

World Cup Final Draw ITU Telecom Asia APEC Leader’s Meeting 3rd OECD World Forum 95th Lions Club International Convention The 27th International Population Conference ITU Plenipotentiary Conference ASEAN-ROK Commemorative Summit IUPAC 48th General Assembly and 45th World Chemistry Congress The 7th World Fisheries Congress

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VENUES

CONTENTS DEDICATED VENUE 020 | BEXCO SPECIAL VENUES 024 | NURIMARU APEC HOUSE 026 | BUSAN CINEMA CENTER 028 | SEA LIFE BUSAN AQUARIUM 029 | BEOMEOSA TEMPLE 030 | THE BAY 101 031 | YACHTS

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BUSAN VENUES


BUSAN’S COMBINATION OF DOZENS OF MULTIFUNCTIONAL, HIGH-TECH MICE FACILITIES, ABUNDANT NATURAL BEAUTY, CULTURAL RICHNESS, AND PROFESSIONAL SERVICES MAKE IT THE PERFECTDESTINATION FOR MEETINGS, EXHIBITIONS, CONFERENCES, EVENTS, TEAM BUILDING, AND MORE.

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AT A GLANCE

BEXCO

CENTUM CITY | BUSAN’S SIGNATURE VENUE

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DEDICATED VENUES

2 MASSIVE EXHIBITION HALLS 4,000-SEAT AUDITORIUM 22 CONFERENCE ROOMS 90,000-SQUARE-METER SITE


AT THE HEART OF IT ALL With its modern, stylish design, featuring breathtaking facades and sweeping curves—all skirted in expansive open outdoor areas, while housing bright cavernous facilities to suit meetings both massive and small—the Busan Exhibition and Convention Center is a site to behold. Whether you’re visiting for a convention or simply stepping outside the world’s largest department store just across the street, there is a lot to take in at Busan’s signature venue. Since opening in 2001, BEXCO has stood out as the city’s premier MICE destination and is the heart of Busan’s convention district, known as Centum City. BEXCO is surrounded by a vast selection of hotels, museums and galleries, parks, restaurants, and nightlife, so you never really have to leave the area during your stay. But if

you do want to wander, and we suggest that you do, easy access to the Busan subway system and area highways make BEXCO the perfect place from which to begin any journey around the city.

EXHIBITION CENTER I: SINCE 2001 The original BEXCO—Exhibition Center 1 and the Convention Hall—combine for over 26,000 square meters of convention, meeting, and conference space, spread over seven floors, including one underground level. BEXCO’s Exhibition Center 1 features huge, wide open spaces that can be divided up into halls suitable for any large- or medium-scale event. With 15 large meeting rooms on the second and third floors, there are also plenty of options for smaller events and more private meetings.

CONVENTION HALL

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BIGGER AND BETTER EXHIBITION CENTER II: SINCE 2012 A little over 21,000 square meters in convention halls and meeting areas, Exhibition Center 2 opened in 2012 with resounding success. The massive expansion was finished just in time to host the yearly and renowned Lions Clubs International Convention, which accommodated an astounding 55,000 delegates from over 120 countries. Since then, BEXCO’s Exhibition Center 2 has continued to host a growing list of prestigious MICE industry events.

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DEDICATED VENUES


GROWING WITH BUSAN In 2012 BEXCO opened the futuristic Exhibition Center 2 and Auditorium. The expansion more than doubled BEXCO’s size, with approximately 30,000 square meters of additional halls and meeting space, all perfect for your MICE events. Don’t forget, BEXCO is located alongside many of Busan’s other landmark tourist and business destinations. The Busan Cinema Center, Shinsegae & Lotte Department Stores, and the Busan Cultural Contents Complex—as well as the Busan Tourism Organization & Busan MICE offices, located in the Centum Science Park— are all within a short walk of the venue.

LOCATION

AUDITORIUM: SINCE 2012 Mirroring the design of Exhibition Center 2, the Auditorium provides a perfect balance to BEXCO’s overall architecture. Its spacious 4,000-seat theater offers a setting for all sorts of exciting events, including keynote addresses and large-scale presentations, as well as musical, cultural, and theatrical performances.

TOTAL AREA

REFERENCE

MAIN PURPOSE

1F Exhibition Hall & Meeting Room

9,936m²

--

Able to host specialized exhibitions, large-scale conferences, various events, sports events, multi-purpose corporate events etc

3F Exhibition Hall & Meeting Room

9,936m²

--

Able to host specialized exhibitions, large-scale conferences, various events, sports events, multi-purpose corporate events etc

1F Meeting Room 121~126

756m² (6 rooms)

"Able to create various spaces with roomtype portable partitions Theater type – 120 people"

Conferences, seminars, art work shows, exhibitions, subsidiary events etc

3F Meeting Room 321~326

756m² (6 rooms)

Able to create various spaces with roomtype portable partitions Theater type – 120 people

Conferences, seminars, art work shows, exhibitions, subsidiary events etc

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AT A GLANCE

NURIMARU APEC HOUSE HAEUNDAE | BUSAN’S COASTAL BEAUTY

Situated right on the coast, the iconic BEXCO’s Nurimaru APEC House is nestled on Dongbaek Island among a beautiful, natural landscape accented by dense camellia and pine, scenic walking paths, phenomenal vista points, and an old-fashioned lighthouse. The opulent meeting halls and event rooms of Nurimaru, with their nearly 800-person capacity, continue to be a popular choice for businesses and organizations that are drawn by their stunning views. The Nurimaru APEC House was originally constructed as a meeting place for world leaders for the 2006 Asia Pacific Economic Cooperation Conference. Since then it has been used as a memorial and conference hall as well as becoming one of the city’s premier tourist destinations. Nurimaru combines both modern and traditional Korean architectural elements, with wooden floors and a roof that echoes the topography of Dongbaek Island itself. The building offers arresting views of Oryukdo Island and the Gwangan Bridge (Diamond Bridge) as well as nearby Haeundae Beach and Dalmaji Hill.

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SPECIAL VENUES

3,000 M2 3 FLOORS 120-240-PERSON CAPACITY


NURIMARU FLOOR PLANS

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AT A GLANCE

BUSAN CINEMA CENTER CENTUM CITY | A THEATER SETTING

The centerpiece of the Busan International Film Festival, Asia’s largest and most acclaimed annual film gathering, the Busan Cinema Center is an architectural marvel designed by famed Viennese firm Coop Himmelb(l)au. The Cinema Center’s cantilever roof is the world’s largest, soaring over an outdoor plaza capable of seating 4,300 people. The exterior boasts 42,600 LED lights synchronized to create magnificent visual displays, all right in the heart of Busan’s conference district. While mainly known as one of the world’s best places to watch a film, the Busan Cinema Center’s Haneulyeon Theater (814 seats), Cinemountain Theater’s Cinema 1 (413 seats) and Cinema 2 (212 seats), and Cinematheque Theater (212 seats) all offer a unique and impressive venue for lectures and seminars in a theater setting equipped with world- class audio and video functions. The Cinema Center is not just for the festival time of year; it screens movies year-round, including outdoor screenings when the weather is right. It also plays host to performance arts, such as dancing, stage productions, and concert orchestras.

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SPECIAL VENUES

54,335 M2 10 FLOORS 5,600 SEATS 507 PARKING SPACES


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AT A GLANCE

SEA LIFE BUSAN AQUARIUM HAEUNDAE | UNDER THE SEA

The Busan ‘Sea Life’ Aquarium, situated right in the middle of Haeundae Beach, houses over over 250 marine species and has some 10,000 aquatic animals and fishes on display. This state-of-the-art facility is one of Korea’s top aquariums and the top tourist attraction in the Haeundae area, covering an area of 36,000 square meters spread over three underground levels. There are dozens of exhibits with a wide assortment of aquatic life, including penguins, otters, jellyfish, and even piranha. Go for a shark dive, or gaze at the scene through the floor of a glass-bottomed boat. There is also a touch tank for a hands-on look at life below the sea. The main tank contains 3 million liters of water and can be viewed through large acrylic windows or from the 80-meter underwater shark tunnel. The tunnel experience resembles a walk along the ocean floor, as sea creatures, including sharks of all sizes, swim overhead. While the Busan Aquarium is a popular destination for families and tourists alike, it also provides a unique meeting experience. The Busan Aquarium hosts meetings and seminars where up to 300 guests can marvel at the undersea world while meeting inside or at either end of the shark tunnel.

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SPECIAL VENUES

36,000 M2 3 UNDERGROUND FLOORS 35,000 OCEAN SPECIES 300 MEETING CAPACITY


AT A GLANCE

BEOMEOSA TEMPLE GEUMJEONG | A PEACEFUL SETTING

ESTABLISHED 678 AD 360 ROOMS RECONSTRUCTED 1602 1,000 MONKS IN ATTENDANCE

Beomeosa is Busan’s largest and most famous Buddhist temple, and is among the city’s most popular tourist destinations among those looking to experience a bit of history, culture, or just wanting a place to unwind amidst a gorgeous natural setting. When one thinks of Beomeosa, ‘business’ is certainly not the first word that comes to mind. You may be surprised to learn that Beomeosa is also a popular place to hold MICE related events, especially seminars, dinner meetings, awards ceremonies, and speaking engagements. As a venue, Beomeosa offers a truly unique setting to conduct business related events. Get away from the boardrooms and convention halls, and instead sit among the historic temple buildings while surrounded by the beautiful mountainous foliage and other natural splendors that Beomeosa has to offer. Engage your colleagues and network in a setting that inspires creativity, lifts spirits, and puts everyone at ease.

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AT A GLANCE

THE BAY 101

HAEUNDAE | MARINE CITY VIEW

If you’re looking for the perfect place to host your MICE event, The Bay 101 is another of the many great options Busan has to offer. The Bay 101 features a luxurious Marine Hall for your meetings, seminars, workshops, and conferences—complete with enough room for a private concert. In between meetings, or after wrapping them up at the end of the day, step out for a full-course dinner at Daedo beef restaurant. A staple in Korea, Daedo’s tender, panfried beef has delighted customers for over 50 years. If you and your group are more in the mood for something light, grab a bite at Fingers and Chat dining pub for some great fish and chips. Take in the stunning view of the Marine City skyline, home to the seventh-tallest apartment complex in the world, shooting high into the Busan sky while reflecting brightly on the water.

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SPECIAL VENUES

3 YACHTS 72 FEET 100-PERSON CAPACITY 2014 FIRST SET SAIL


AT A GLANCE

YACHTS

YACHT B 52 FEET 29-PERSON CAPACITY FIRST SET SAIL 2012

HAEUNDAE | ON THE SEA

YACHT B BEXCO’s Yacht B is a luxurious 52-foot catamaran with a 29-person capacity. BEXCO introduced the yacht, which first set sail from Gwangalli Beach on April 5, 2012, as a part of its yacht convention business project, in order to offer customers a unique opportunity to hold small-scale business meetings, special events, and academic forums at sea. With the ultimate mix of business and pleasure, Yacht B lets you take care of work while enjoying a little ‘taking care of yourself time’ on Busan’s lovely coastal waters. Yacht B was introduced specifically for yacht conventions. Conference equipment—including a projector, projection screen, and small conference room—are all available on board. The yacht was named “Yacht B,” following a public naming contest. The letter “B” represents words one associates with Busan, like BEXCO, blue, beautiful, and business.

DIAMOND BAY 3 YACHTS 72 FEET 100-PERSON CAPACITY breathtaking sights, including Oryukdo Island, Haeundae Beach, Dongbaek Island, and the Gwangan Bridge (Diamond Bridge). Introduced on November 10, 2014, the Diamond Bay yacht series comes complete with multimedia facilities, a stage, and a minibar, for both 60- and 80-minute tours, making it the ideal setting for relaxing or conducting business on the water.

BLUE MARINE YACHT COMPANY Operated by the same company as The Bay 101, Blue Marine Yacht Company is Busan’s one-stop shop for maritime leisure services. Head out on the water for a fully catered day of luxury and leisure on a Blue Marine yacht, and enjoy the incredible scenery just off of Busan’s abundant shores. A trip to Busan simply wouldn’t be complete without enjoying her gorgeous waters.

DIAMOND BAY Near the peaceful coastal stroll of Igidae Park sits Samjoo Diamond Bay—Busan’s newest cruise terminal complex in Yongho Bay—home to three brand-new 72-foot catamarans. Enjoy a first-class marine tour, day or night, to witness the natural coastal views of Busan alongside the magnificent cityscape. Sailing packages cover southeast Busan’s most

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HOTELS

CONTENTS 034 | PARK HYATT BUSAN 036 | PARADISE HOTEL BUSAN 038 | WESTIN CHOSUN BUSAN 040 | NOVOTEL AMBASSADOR BUSAN 042 | GRAND HOTEL HAEUNDAE 044 | LOTTE HOTEL BUSAN 046 | HOTEL NONGSHIM 048 | COMMODORE HOTEL 050 | PARAGON HOTEL

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BUSAN ACCOMMODATION

051 | 052 | 053 | 054 | 055 | 056 |

HOTEL HOMERS SEACLOUD HOTEL HAEUNDAE CENTUM HOTEL HOTEL AQUA PALACE BEST WESTERN UL BUSAN ARPINA YOUTH HOSTEL BUSAN 057| HOTEL 10-MINUTE ZONE MAP 058 | HOTEL DIRECTORY


WATCH THE KOREAN SUNRISE FROM YOUR OCEAN-VIEW SUITE, AND WATCH IT SET ONCE MORE AS YOU DINE ALONG THE SHORE.

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PARK HYATT BUSAN HAEUNDAE | SEASIDE LUXURY

ROOMS SUITES MEETING ROOMS RESTAURANTS BAR

: : : : :

269 69 10 2 2

The Park Hyatt Busan is an intimate and well-appointed five-star luxury hotel located in Haeundae’s Marine City, overlooking the ocean and Gwangan Bridge (Diamond Bridge). All rooms feature floor-to-ceiling windows to capture the uninterrupted ocean, marina, and city views. Designed with the corporate traveler in mind, Park Hyatt Busan is the premier choice for Busan’s business travelers and conference goers alike. Located on the hotel’s 30th floor, the 24-hour business center offers a full range of support services for all business travelers. Park Hyatt Busan’s experienced Events Team offers personalized service from start to finish, adding a personal touch to create a meeting or event to remember. All the hotel’s meeting and event venues are supported by the latest technology and communications capabilities, with a meeting concierge on hand to ensure that everything runs smoothly. A fully equipped boardroom is also available. Set high atop the hotel, the boardroom offers panoramic views of the city below. Another perk of the hotel is Lumi Spa & Fitness. Visitors can exercise in the pool or gym, relax in the saunas, or be completely pampered in one of the seven treatment rooms at the day spa. Don’t miss the Living Room Bar, located on the 31st floor, where you can enjoy cocktails and snacks while admiring the best view in town.

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SIGNATURE HOTELS


ACCOMODATION

MEETING ROOMS ROOM TYPE

SQM

Park King

92

42-47

20

Park Deluxe King

23

49

30

20

Park Deluxe Twin

23

48

16

30

20

Ocean View King

40

41

10

12

20

12

Ocean View Twin

22

41

46

44

90

100

80

Park Suite Twin

23

81

90

80

260

400

260

Park Executive Suite

20

77

HEIGHT/WIDTH/ LENGTH

Salon 1

59

4.4m * 9m * 7m

Salon 2

50

4.4m * 9m * 5.7m

24

16

16

16

30

Salon 3

45

4.4m * 9m * 5.5m

24

16

14

16

Salon 4

44

4.4m * 8.3m * 4.4m

24

16

14

Salon 5

31

4.4m * 7.4m * 5.3m

20

10

Salon 2+3+4+5

170

4.4m * 9m * 21.2m

100

Ballroom 1+2+3

438

4.6m * 38.1m * 13.2m

350 150

Ballroom 1

184

4.6m * 17.1m * 13.2m

Ballroom 2

126

4.6m * 10.2m * 12.3m

Ballroom 3

128

4.6m * 10.7m * 12.7m

Drawing room 1

78

Drawing room 2

THEATRE

NUMBER

SQM

U-SHAPE

BLOCKSHAPE

CLASSROOM

COCKTAIL

ROOM TYPE

CIRCLE

39

32

100

150

100

Park Executive Marina Suite

23

67

33

24

80

100

80

Diplomat Suite

2

154

100

33

24

80

100

80

Presidential Suite

1

198

3m * 8.3m * 10.2m

40

16

18

24

40

40

50

3m * 5.5m * 11.9m

20

14

18

12

20

16

Drawing room 3

58

3m * 8.4m * 7.9m

30

16

14

18

30

32

Drawing room 4

53

3m * 8.7m * 9m

20

12

14

18

25

24

Drawing room 1+2+3+4

239

150

HOTEL FACILITIES FACILITY

Lumi Spa Fitness Center

DESCRIPTION

Indoor Pool and Sauna Full Gym with Golf Simulator

Living Room

French Restaurant with Live Music

Dining Room

Signature Hotel Restaurant

Lounge'

Bar with a Panoramic Ocean View

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PARADISE HOTEL BUSAN HAEUNDAE | OVERLOOKING THE BEACH

ROOMS SUITES MEETING ROOMS RESTAURANTS BAR

: : : : :

532 40 10 4 1

This lavish hotel occupies a prime position on Haeundae Beach, offering guests a multitude of reasons not to stay anywhere else. The banquet halls of the Paradise are designed to accommodate seminars and conferences of all sizes and have hosted numerous prestigious international events, such as the IOC Forum and the Busan International Film Festival. Commanding magnificent ocean views, the Grand Ballroom is fully-equipped with the latest conference gear, including a 6-language translation system. There are plenty of meeting options, with versatile rooms of all sizes to guarantee the success of your international conferences and seminars. For rest and relaxation, Cimer Ocean Spa offers guests a full range of fitness and spa facilities, including its popular rooftop hot baths overlooking Haeundae Beach. There are two fitness centers that include men’s and women’s saunas, the latest exercise equipment, an aerobics center, and an indoor driving range and screen golf center. For other fun, shop till you drop at the multi-level duty-free store, or try your luck at the high-class Paradise Casino. There are also a multitude of fine dining options, including Nyx Grill & Wine Bar, Escoffier Buffet Restaurant, Sakae Japanese Restaurant, Nampoong Chinese, Charlie’s Pub & Bar, Crystal Garden Lobby Lounge, and Petit Paradis Deli. If you are looking for a high-class, luxurious stay with plenty of entertainment options, the Paradise Hotel Busan should be at the top of your list.

036 |

SIGNATURE HOTELS


ACCOMODATION

MEETING ROOMS ROOM TYPE

NUMBER

SQM

Diamond Suite

1

271.3

220

Emerald Suite

1

212.9

200

120

Sapphire Suite

1

129.7

80

120

100

Ruby Suite

1

130.4

24

100

140

100

15

66.6

20

24

60

80

80

"Junior Suite Ocean Terrace in Main Wing"

50

18

22

40

50

40

"Junior Suite City in Main Wing"

12

66.6

2.6m * 8.6m * 6.8m

50

18

22

40

50

40

8

76.3

58

2.6m * 8.6m * 6.8m

50

18

22

40

50

40

"Junior Suite Ocean Terrace in Annex Wing"

46

2.4m * 8.6m * 6.8m

40

0

20

32

40

30

Korea Ondol Suite City

1

66.6

"Premium Deluxe Ocean Double"

32

44.1

"Premium Deluxe Ocean Twin"

32

51.6

Deluxe Ocean Terrace Double

157

33.1

Deluxe Ocean Terrace Twin

64

33,1

Deluxe Ocean Ondol

18

36.5

Deluxe Ocean Double

49

36.5

Deluxe City Ondol

8

33.4

Deluxe City Double

48

33.4

Deluxe City Twin

116

33.4

SQM

HEIGHT/WIDTH/ LENGTH

THEATRE

U-SHAPE

BLOCKSHAPE

CLASSROOM

COCKTAIL

CIRCLE

Grandball room

631

4.5m * 24.6m* 25.3

700

72

100

450

750

420

Capri room

306

3.2m * 17.5m * 17.5m

200

36

48

150

220

Sicily room

237

3.2m * 17.6m * 13.5m

180

25

32

100

Sydney room

138

2.6m * 20.1m * 7.8m

120

30

34

Panorama room

126

2.4m * 18m * 7m

120

20

Atlantis room

152

2.4m * 13.7m * 11.1m

120

Miami room

58

2.6m * 8.6m * 6.8m

Venice room

58

Napoli room Atlantis Board room

ROOM TYPE

HOTEL FACILITIES FACILITY

DESCRIPTION

Cimer' Ocean Spa

Natural Spa & Hot Springs

NYX Grill & Wine

High Class Casual Dining

Outdoor Swimming Pool

Temperature Controlled Year Round

Gym & Aerobics Center

Great Ocean View Workout

Paradise Casino

Blackjack, Roulette, Slots & More BUSAN MEETING PLANNER

| 037


THE WESTIN CHOSUN BUSAN HAEUNDAE | LUXURY AND CONVENIENCE

ROOMS SUITES MEETING ROOMS RESTAURANTS BAR

: : : : :

290 12 8 3 2

Nestled on the west end of scenic Haeundae Beach, the Westin Chosun is surrounded almost completely by water. About half of the hotel’s 290 rooms command a spectacular view of the beach, and the others boast a breathtaking view of Dongbaek Island—home to BEXCO’s Nurimaru APEC House. The Westin Chosun Busan is perfect for both business and vacation getaways. Each room provides all the comforts and conveniences one expects from a high-end hotel, including Westin’s signature ‘Heavenly Beds’, which provide an amazingly restful night’s sleep. It’s easily accessible by all forms of transportation, and is situated just a short walk from Marine City, the Haeundae strip, and the Busan Exhibition and Convention Center (BEXCO). Sightseers can also enjoy excursions to nearby attractions like the Busan ‘Sea Life’ Aquarium, the Yachting Center, Yonggung Temple, and the iconic Gwangan Bridge. For MICE industry events, banquet planners will help you every step of the way, with personal service that will ensure success right down to the smallest detail. The Grand Ballroom is equipped with state-of-the-art lighting and sound systems—all ready to accommodate a variety of events and functions, including seminars, weddings, fashion shows and gala dinners. The 9th floor ‘Executive Lounge’ also provides the perfect environment for end-of-the-day relaxation. Enjoy fine dining at any of the tastefully decorated restaurants, where a wide selection of domestic and international cuisines await. The friendly staffs at Camellia Buffet Restaurant, O’Kim’s Irish Pub, Panorama Lounge, Kuromatsu Japanese Restaurant, and Korean restaurant Sheobul will all be happy to serve you. As a finishing touch, the Beach Athletic Club provides guests with a relaxing oasis featuring a fully equipped gymnasium, and an indoor swimming pool and sauna.

038 |

SIGNATURE HOTELS


MEETING ROOMS ROOM TYPE

Grand Ballroom

ACCOMODATION SQM

HEIGHT/WIDTH/ LENGTH

THEATRE

U-SHAPE

CLASSROOM

COCKTAIL

CIRCLE

746.7

4.4 X 19 X 39.3

500

100

400

500

420

BLOCKSHAPE

ROOM TYPE

NUMBER

SQM

Deluxe Park

56

29

Grand Ballroom A

524.4

4.4 X 19 X 27.6

400

54

200

400

300

Deluxe Ondol

2

29

Grand Ballroom B

222.3

4.4 X 19 X 11.7

200

34

90

100

100

Deluxe Beach

64

29

Orchid

258.2

3.8 X 11.6 X 22.2

200

40

150

200

150

Deluxe Beach Ondol

3

29

Rose

58.32

2.2 X 8.1 X 7.2

50

20

30

50

40

Executive Park

74

29

Lilac

58.32

2.2 X 8.1 X 7.2

50

20

30

50

40

Executive Beach

75

29

Tulip

58.32

2.2 X 8.1 X 7.2

50

20

30

50

40

Executive Grand

4

44

cosmos

58.32

2.2 X 8.1 X 7.2

50

20

30

50

40

Ondol Suite

2

59

RLTC (Rose+Lilac+Tulip+Cosmos)

233.28

2.2 X 24.3 X 7.2

150

-

70

150

150

Family Suite

4

67

Violet

58.32

2.2 X 7.2 X 8.1

50

20

30

50

40

Executive Suite

5

74

Peony

78.57

2.2 X 9.7 X 8.1

80

20

36

80

50

Presidential Suite

1

303

240

50

120

240

200

APEC HOUSE

355

HOTEL FACILITIES FACILITY

DESCRIPTION

Beach Athletic Club

Fitness Club, Pool & Sauna

Camellia Panorama Lounge

Ocean View Buffer Restaurant Panoramic Ocean View Lounge & Bar

Sheobul

Traditional Korean Restaurant

O'Kims

Western Style Irish Pub

BUSAN MEETING PLANNER

| 039


NOVOTEL AMBASSADOR BUSAN

HAEUNDAE | ENJOY THE OCEAN VIEW

ROOMS MEETING ROOMS RESTAURANTS EXECUTIVE FLOORS SPA & FITNESS CENTER

: : : : :

327 7 3 2 1

Set along the beachfront of beautiful Haeundae, this hotel offers unspoiled vistas of the famous holiday destination as well as close proximity to several other landmarks, including BEXCO, Dongbaek Island, Busan Sea Life Aquarium, and Haedong Yonggungsa Temple. Whether the view is from your room, one of the famed restaurants, the outdoor terrace café, or the lush garden, you won’t be disappointed. As with all hotels in this internationally renowned group, you’ll be able to work and relax in style thanks to the many on-site amenities and professional staff. There are seven spacious meeting rooms equipped with state-of-the-art facilities and gorgeous ocean views, and you’ll have a dedicated coordinator working with you for the duration of your stay. Novotel Ambassador provides an array of accommodation options, including family rooms, which offer free beds and breakfast for children under 16, and a 5 p.m. checkout on Sundays.

040 |

PREMIUM HOTELS


ACCOMODATION

MEETING ROOMS ROOM TYPE

NUMBER

SQM

Standard City View

34

25~29

90

Deluxe City View

68

34~36

100

100

Family City View

20

35~37

35

40

40

Deluxe Half Ocean View

42

34~36

23

35

40

40

Deluxe Ocean View

56

34~36

I-Shape 20

-

-

-

-

Executive City View

52

25~36

I-Shape 15

-

-

-

-

Executive Ocean View

21

34~36

Studio Suite

14

42~50

Corner Suite

21

65~75

Executive Suite

1

122

Presidential Suite

1

200

SQM

HEIGHT/WIDTH/ LENGTH

THEATRE

U-SHAPE

BLOCKSHAPE

CLASSROOM

COCKTAIL

CIRCLE

Grand Ballroom

539

4.6m * 16.9m * 32m

350

60

64

260

250

250

Ballroom C

334

2.6m * 19m * 19m

110

40

44

90

100

Iris Room

253

2.7m * 19.2m * 13.2m

120

25

30

90

Camellia Room

100

2.5m * 16m * 8m

50

20

23

Azalea & Lilac Room

114

2.6m * 15.6m * 8m

60

20

Rose Room

51

2.6m * 14m * 3.9m

30

Board Room

44

2.6m * 8.9m * 4.6m

15

ROOM TYPE

HOTEL FACILITIES FACILITY

Seascapes Terrace Café

DESCRIPTION

A La Carte & Buffet Dining. Drinks, Pizza & Pasta with a View

Ventanas

The Best Steak House in Town

Le Bouchon

Ultra-Stylish Ambiance & Fun

Club Esprit

Modern Fitness and Spa Facilities

BUSAN MEETING PLANNER

| 041


HAEUNDAE GRAND HOTEL

HAEUNDAE | A PANORAMIC VIEW

ROOMS SUITES MEETING ROOMS RESTAURANTS BAR

: : : : :

320 18 14 3 1

This Haeundae hotel embraces the arts, hosting prestigious events such as the Busan International Film Festival, the Busan International Performing Arts Festival, and the Busan International Short Film Festival. The public and private spaces of the hotel are adorned with artwork, and guests can also view Korean traditional and modern art in Gallery Woo. The Haeundae Grand Hotel was renovated in 2012 and has all the conveniences and luxuries a corporate traveler is looking for. Whether you’re planning one-on-one meetings, seminars, or large-scale conferences, this hotel has everything you need and more. The Grand is well-known for its celebrity clientele, who are attracted by the hotel’s many VIP events and its discreet service. In fact, film star Jang Dong-gun is the honorary general manager here.

042 |

PREMIUM HOTELS


ACCOMODATION

MEETING ROOMS ROOM TYPE

Grand Ball Room(A,B,C), 2 FL

SQM

HEIGHT/WIDTH/ LENGTH

THEATRE

936

7.1m * 44.5m * 18.5m

1200

U-SHAPE

CLASSROOM

COCKTAIL

CIRCLE

800

1500

600

ROOM TYPE

NUMBER

SQM

CITY ONDOL

3

33

CITT ONDOL-DOUBLE

13

33

Ball Room A

446

7.1m * 19.6m * 18.5m

550

320

550

200

CITY DOUBLE

23

33

Ball Room B

165

7.1m * 8.2m * 18.5m

150

120

150

80

CITY TWIN

91

33

Ball Room C

324

7.1m * 16.2m * 18.5m

400

250

400

150

CITY FAMILY

22

33

Reception Lobby, 2 FL

496

3m * 24.5m * 14.2m

BEACH ONLDOL

2

43

STUDIO G

205

3m * 18.7m * 10.55m

160

120

160

70

BEACH ONDOL-DOUBLE

14

43

STUDIO 1

69

3m * 7.3m * 8.4m

60

40

60

40

BEACH DOUBLE

20

43

STUDIO 2

69

3m * 7.3m * 8.4m

60

40

60

40

BEACH TWIN

23

43

STUDIO 3

63

3m * 7.3m * 8.4m

60

40

60

40

BEACH FAMILY

90

43

600

Convention Hall, 2 FL

1262

5.4m * 34m * 31m

1000

600/700

1500

450

CITY ONDOL SUITE

4

79

Convention Hall, 3 FL

831

3.1m * 34m * 31m

400

300

400

280

BEACH ONDOL SUITE

2

79

Sky Hall, 22 FL

729

2.6m * 23.5m * 20m

0

0

0

0

FAMILY SUITE

7

79

Emerald Hall, 22 FL

707

3m * 20.3m * 18.9m

300

150/250

400

250

BUSINESS SUITE

2

79

Private Hall, 22 FL

142

2.6m * 10.6m * 15.1m

70

60

70

60

JAPANESE SUITE

1

79

The Grand Star Hall, 1 FL

172

3m * 17.8m * 23.7m

120

100

150

100

GRAND SUITE

1

119

ROYAL SUITE

1

148

PRESIDENTIAL SUITE

1

310

HOTEL FACILITIES FACILITY

DESCRIPTION

Sauna & Fitness Center

Upscale Gym and Relaxation Center

Grand Swimming Pool

Indoor 6th Floor Pool

Grand Table Restaurant

Breakfast, Lunch & Dinner Buffets

Marisung

High-Class Chinese Dining

Round

Deli, Cafe & Italian Dining BUSAN MEETING PLANNER - 2015

| 043


LOTTE HOTEL BUSAN SEOMYEON | THE CITY CENTER

ROOMS SUITES MEETING ROOMS RESTAURANTS BAR

: : : : :

650 43 12 5 1

This landmark hotel in the center of Busan is directly connected to Lotte Department Store, which includes its own duty-free store and cinema. At the Lotte Hotel you’ll also find one of only two casinos in the city, the Seven Luck Casino. If you’re in town on business, the business center is fully prepared to meet your needs, offering a complete range of office equipment, a fully trained staff, meeting rooms, and translation/interpretation services. Active guests can enjoy the two swimming pools (indoor and outdoor), golf driving range, mini-golf course, and fitness center and then relax in the saunas and spa. Baseball fans might like to stay in one of two themed suites honoring Busan’s Lotte Giants and the legendary Shin-soo Choo.

044 |

PREMIUM HOTELS


ACCOMODATION

MEETING ROOMS

NUMBER

SQM

Superior Room

11

33.68~36.9

150~220

Deluxe Room

312

33.68~33.9

900

150~250

Primium Room

21

42.60~47.30

200~250

700

150~220

Executive Room

145

33.68~36.9

250

450~500

1600

400~500

Executive king Room

10

42.6

60

80

140

300

120~140

Superior Suite Room

5

52.89~59.78

700

x

x

500

1500

450

Junior Suite

11

52.89~59.78

2.4 / 23.2 / 10.5

130

60

70

120

150

100~110

Star Room

2

52.89~59.78

203

2.4 / 27.0 / 7.5

120

60

70

110

140

90~100

Superior Suite

15

60.35~73.66

#1

139

2.4 / 18.5 / 7.5

90

45

50

80

100

70~80

Primium Suite

2

106.24~109.46

#2

64

2.4 / 8.5 / 7.5

40

17

22

30

50

20~30

Presidential Suite

1

193.66

124

2.4 / 17.0 / 7.3

80

35

40

60

90

40~60

Royal Suite

1

266.22

Whole

109

2.4 / 17.0 / 6.4

80

35

40

60

90

40~60

Club Deluxe Room

73

38.28

#1

54

2.4 / 8.5 / 6.4

40~50

17

22

30

60

20~30

Club Primium Room

35

47.19~48.51

#2

54

2.4 / 8.5 / 6.4

40~50

17

22

30

60

20~30

Club Superior Suite

4

98.01

BELLE-VUE

167

2.4 / 18.5 / 9.0

80

35

40

70

90

50~70

Club Primium Suite

2

125.07

CHARLOTTE

140

2.4 / 18.5 / 8.1

80

35

40

70

90

50~70

ASTOR

193

2.4 / 26.4 / 7

100

35

60

90

120

70~90

BERKELEY

140

2.4 / 16.8 / 7

80

35

40

60

90

40~60

CARLTON

69

2.4 / 8.5 / 8.1

40~50

17

22

30

60

20~30

SQM

HEIGHT/WIDTH/ LENGTH

THEATRE

U SHAPE

BLOCK/ CIRCLE SHAPE

CLASSROOM

COCKTAIL

B/Q

1,700

6.5 / 35.5 / 47.9

2000

300

350

800~1,000

2500

800~1,000

#1

625

6.5 / 35.5 / 17.6

400~500

120

170

200~250

800

#2

614

6.5 / 35.5 / 17.3

500

150

200

250~300

#3

462

6.5 / 35.5 / 13.0

400~500

120

170

1,239

6.5 / 35.5 / 34.9

800~900

200

273

2.7 / 14.0 / 19.5

200

3,322

(auditorium style)

253 Whole

ROOM TYPE

Whole CBR

(devisable into 3 parts)

#1,2 or #2,3 PEARL Lotte Art Hall

(Auditorium style)

SAPPHIRE EMERALD

(devisable into 2 parts)

ATHENE PEACOCK

(divisable into 2 parts)

ROOM TYPE

HOTEL FACILITIES FACILITY

Business Center Fitness Center Seven Luck Casino Club Lounge Duty free shop

DESCRIPTION

24hrs Meeting Rooms & Support Gym, Pool, Spa & Sauna Vegas Style Gaming 24hrs Lounge and Meeting Space Brand Goods & Souvenirs BUSAN MEETING PLANNER

| 045


HOTEL NONGSHIM DONGNAE | REST AND REJUVENATE

ROOMS SUITES MEETING ROOMS RESTAURANTS BAR

: : : : :

240 11 6 2 2

Situated in the bustling Oncheonjang area, at the base of the Geumjeong Mountain range, the stylish and comfortable Hotel Nongshim is home to the largest spa in Asia. HurShimChung Spa is fed by a natural hot spring with crystal clear water containing the highest concentration of magnesium in Korea. The spa features an astounding variety of hot and cold baths, dry and wet saunas, and communal eating areas. If you need to fit in some work between visits to the spa, the business center and second-floor meeting room are equipped with every comfort and convenience you need to get the job done. The hotel complex contains its own German brewery, Hurshimchung Brewery, which imports malts directly from Germany. There are various restaurants, including a Korean restaurant set in a traditional hanok building where you can “experience the true essence of Korea.�

046 |

PREMIUM HOTELS


ACCOMODATION

MEETING ROOMS ROOM TYPE

NUMBER

SQM

Deluxe Double

50

28

150

Deluxe Twin

114

28

150

100

Deluxe Ondol

21

28

50

80

80

Deluxe Ondol Double

30

28

20

30

40

30

Luxury Double

7

28

20

15

-

Luxury Twin

5

36

Luxury Ondol

1

36

Luxury Ondol Double

1

36

SQM

HEIGHT/WIDTH/ LENGTH

THEATRE

U-SHAPE

BLOCKSHAPE

CLASSROOM

COCKTAIL

CIRCLE

887

33.6m * 26.4 * 5.5

1,200

-

-

500

1000

600

Crystal

278.5

22.3 * 11.7 * 2.7

200

70

70

120

200

Emerald

210

25.3 * 8.3 * 2.7

150

70

70

130

Sapphire

92

-

100

40

40

Beach

60

-

40

20

Opal

51.7

7.6 * 6.8 * 2.5

40

15

Daechung

ROOM TYPE

Superior Suite

5

57

Superior Ondol Suite

4

57

Deluxe Suite

1

79

Royal Suite

1

140

HOTEL FACILITIES FACILITY

DESCRIPTION

Hurshimchung Spa

Sparkling Natural Hot Springs

Hurshimchung Brewery

Brewed with Fine German Hops

Business Center

Fully Equipped & Great Services

Meeting Rooms

2nd Floor Business Comfort

O'Kims

Western Style Irish Pub

BUSAN MEETING PLANNER

| 047


COMMODORE HOTEL NAMPO-DONG | A SLICE OF HISTORY

ROOMS SUITES MEETING ROOMS RESTAURANTS BAR

: : : : :

311 4 5 3 1

Set on a hill overlooking the port of Busan, Nampo-dong, and Daecheong Park is the impressively designed Commodore Hotel. The name of the hotel references the great naval admiral General Yi Soon-sin, perhaps Korea’s greatest hero, who protected Korea time and time again from marauding invaders. Opened in 1979, the crescent-shaped building features pagoda-esque roofs reminiscent of a traditional grand palace. The hotel houses well-equipped guest rooms as well as a variety of amenities, including a sauna, swimming pool, souvenir shop, travel agency, and karaoke bar night club. Corporate guests can take advantage of the well-equipped business center and will be impressed with the range of services offered, including secretarial support, car rental assistance, and messenger and postal services.

048 |

PREMIUM HOTELS


ACCOMODATION

HOTEL FACILITIES

ROOM TYPE

NUMBER

SQM

Standard

69

18.18

Superioi

9

19.83

Deluxe

169

24.13

Semi Suite

40

36.03

Conner Suite

20

38.01

Suite

3

48.12

Royal Suite

1

119.8

FACILITY

DESCRIPTION

Indoor Swimming pool Men's Sauna

Swimming Classes Available Korean Style Sauna & Spa

Business Center

Efficient and ConvenientService

Conference Hall

Classic Ballroom Style Hall

O'Kims

Western Style Irish Pub

MEETING ROOMS ROOM TYPE

SQM

HEIGHT/WIDTH/ LENGTH

CLASSROOM

U-SHAPE

BLOCKSHAPE

BANQUET

RECEPTION

Grandballroom

705

3.7X32X18

250

90

100

350

600

Haemaru

338

3.3X21X16

120

180

200

Heerak

198

3.4X8X24

150

45

50

100

150

Oryukdo

170

2.3X7X14

100

30

34

60

100

Kyirak

97

2.8X6X15

60

25

30

50

60

BUSAN MEETING PLANNER

| 049


: : : : :

ROOMS SUITES MEETING ROOMS RESTAURANTS BAR

PARAGON HOTEL SASANG | WEST BUSAN’S BEST

132 3 5 3 1

The Paragon Hotel, situated in Sasang in west Busan, is a convenient base for the business-minded traveler. The hotel is across the street from the intra-city bus terminal, the subway, and the light rail train station that provides direct access to the Gimhae International Airport. Guests are also close to the Sinho Industrial Complex and Busan New Port and are only a 15-minute subway ride from downtown Seomyeon. Nearby, you’ll find great local restaurants, coffee shops, and the Apple Outlet shopping mall.

ACCOMODATION

HOTEL FACILITIES

ROOM TYPE

NUMBER

SQM

Standard Double

9

23

Lobby Lounge

Deluxe Double

43

29

Japanese Restaurant

Fine Coffees & Desserts Great Selection of Foods

FACILITY

DESCRIPTION

Relaxing Lounge & Bar

Deluxe Twin

37

29

Coffee Shop

Deluxe Ondol

8

29

Buffet Restaurant

Family Twin

32

29

Men's Sauna

Suite

3

58

Korean & Japanese Entrees

Korean Style Sauna

MEETING ROOMS ROOM TYPE

050 |

PREMIUM B HOTELS

SQM

HEIGHT/WIDTH/ LENGTH

THEATRE

U-SHAPE

BLOCKSHAPE

CLASSROOM

COCKTAIL

CIRCLE

Grand Ballroom

393

3 X 14.2 X 27.7

450

70

80

220

450

280

Ballroom

245

3.7 X 11.2 X 21.9

250

40

50

90

250

130

Ballroom

145

3 X 11.2 X 13

200

30

40

80

200

100

Ballroom

145

3 X 11.2 X 13

200

30

40

80

200

100

Meeting Room

61

2.6 X 6.9 X 8.8

50

20

25

40

50

40


ROOMS SUITES MEETING ROOMS RESTAURANTS BAR

HOTEL HOMERS

GWANGALLI | THE PERFECT NIGHT VIEW

Situated across the street from Busan’s celebrated Gwangalli Beach, Hotel Homers is the ideal spot to enjoy everything the area has to offer. The hotel was completed in 2004, and the spacious rooms feature stunning views of the beach and the Gwangan Bridge (Diamond Bridge). The floor-to-ceiling windows in the 5th-floor spa and

sauna also take full advantage of its prime location. Guests can partake in wet and dry saunas and various warm and cold pools while taking in the panoramic views. The Sky banquet hall, also offering exceptional vistas, is available for corporate and private events, accommodating up to 200 guests.

ACCOMODATION

HOTEL FACILITIES

ROOM TYPE

NUMBER

SQM

BUSINESS DOUBLE ROOM

20 ROOMS(Mountain View)

20

BUSINESS TWIN ROOM

20 ROOMS(Mountain View)

20

DELUXE DOUBLE ROOM

26 ROOMS(Ocean View)

43

DELUXE TWIN ROOM

34 ROOMS(Ocean View)

43

HI-DELUXE DOUBLE ROOM

24 ROOMS(Ocean View)

43

6 ROOMS(광안대교/황령산)

46

ONDOL ROOM

FACILITY

: : : : :

131 1 4 2 1

DESCRIPTION

Café Ropla

Fine Coffees & Desserts

Well Thai Therapy

Thai Traditional Massage

Men & Women's Saunas

Korean Style Saunas

Fitness Centre

Fully Equipped Gym Facility

Mercury Sky Lounge

Wine & Beer Bar

MEETING ROOMS ROOM TYPE

SQM

HEIGHT/WIDTH/ LENGTH

THEATRE

U SHAPE

BLOCKSHAPE

CLASSROOM

COCKTAIL

CIRCLE

Conference Room

680

30 x 23 (m)

250

X

X

200

300

250

Homers Hall

382

20 X 18 (m)

200

X

X

150

250

200

Mercury Conference Room

85

9 X 9 (m)

50

15

20

40

X

50

Mercury Conference Room 2

32

4 X 8 (m)

I' - SHAPE 15명

X

X

X

X

X

Seminar Room

97

9 X 11 (m)

60

20

25

50

X

60

Seminar Room 2

88

8 X 11 (m)

50

15

20

40

X

50 BUSAN MEETING PLANNER

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: : : : :

ROOMS SUITES MEETING ROOMS RESTAURANTS BAR

SEACLOUD HOTEL

HAEUNDAE | SPACIOUS AND CONVENIENT

224 74 3 1 1

The Seacloud Hotel rooms feel more like luxury apartments—with the added advantage of being steps away from the golden sands of the iconic Haeundae Beach. The serviced residential suites are ideal for an extended business trip, featuring all the comforts of home and office, including free Wifi, IDD phone lines, and your own kitchen and laundry facilities.

When you’re ready to relax, the Seacloud is one of the few hotels in the area that has an outdoor swimming pool, featuring sweeping views of the beach and ocean from its 4th-floor location. The Seacloud also offers convenient access to hundreds of nearby food and nightlife options in the heart of this energetic beachside area.

ACCOMODATION

HOTEL FACILITIES

ROOM TYPE

Superior

NUMBER

SQM

FACILITY

126

36.3

Fitness Center

DESCRIPTION

Sports & Exercise Equipment

Deluxe

17

42.9

Swimming Pool

Summer 4th Floor Outdoor Pool

Deluxe Family

9

49.5

Shopping Arcade

Shops, Restaurants & Galleries

Polar Suite

6

59.5

Theus Restaurant

Restaurant & Wine, Whisky bar

Superior Suite

5

78.2

O'Kims

Junior Suite

10

56.1

Executive Suite

38

66.0 ~ 72.6

Corner Suite

8

66

Royal Suite

5

132

SQM

HEIGHT/WIDTH/ LENGTH

THEATRE

U-SHAPE

BLOCKSHAPE

CLASSROOM

COCKTAIL

CIRCLE

Ocean

145.2

(X8.4X15)

120

30

36

70

50

50

Merak

47.9

( X4.85X9.9)

40

23

26

30

N/A

N/A

Seasky

99

( X9X15)

N/A

19

20

18

30

N/A

Western Style Irish Pub

MEETING ROOMS ROOM TYPE

052| | SECTION PREMIUM B HOTELS 052


ROOMS SUITES MEETING ROOMS RESTAURANTS

HAEUNDAE CENTUM HOTEL CENTUM CITY | CONVENTION CONVENIENCE

Hotel is the perfect location for your stay in Busan. This hotel is ideally positioned directly across the street from the BEXCO convention center and steps away from the shopping mecca of Shinsegae Department Store, the largest department store in the world. A range of event rooms are available, so whether you’re planning a small business meeting or a large seminar or banquet, all your needs will be covered. There’s also a well-appointed business center on-site.

All guest rooms at the Haeundae Centum have kitchen facilities, ranging from a basic kitchenette to a full kitchen with laundry. Choose the Garden Suite, and you’ll have a private balcony garden with city and mountain views all to yourself.

ACCOMODATION

HOTEL FACILITIES

ROOM TYPE

NUMBER

SQM

Deluxe Double

199

35

Sauna

Deluxe Twin

257

35

Fitness Center

Fitness & Yoga Rooms

39 (16,7,16)

60~71

Business Center

Full Business Services

Garden Suite

7

60

Aomori

Fine Japanese Dining

Centum Suite

41

99

Cacao Tree

Corner, Park, Skyblue Suite

FACILITY

: : : :

543 87 4 2

DESCRIPTION

Men's & Women's Sauna

All Day Dining

MEETING ROOMS ROOM TYPE

SQM

HEIGHT/WIDTH/ LENGTH

THEATRE

Camellia Hall

48

2.35 X 4.4 X 9.9

20

Sapphire Hall

20

2.35 X 4.8 X 4.67

12

Emerald Hall

106

2.35 X 9.35 X 11.3

Jade Hall

40

2.35 X 4.95 X 9.35

80

U-SHAPE

BLOCKSHAPE

CLASSROOM

COCKTAIL

CIRCLE

50 20 BUSAN MEETING PLANNER

| 053


: ROOMS : GOLF CENTER : BALLROOM 90-METER WATER SLIDE

HOTEL AQUA PALACE Hotel Aqua Palace is set right aside beautiful Gwangalli Beach, just steps from the ocean, providing a spectacular view of the Gwangan Bridge (Diamond Bridge). During the summer months, there is no area more enjoyable for those looking to avoid the hustle and bustle of the neighboring Haeundae Beach area. Just ten minutes from BEXCO, Hotel Aqua Palace boasts a wide range of special facilities, including Aqua Palace, an indoor seaside water park that features a 90-meter water slide, a wave pool, and hot baths, all of which are enjoyable year-round. Guests can also take advantage of the

Sky Walk, German Beer & Observatory

Sea Green

Fine Japanese Dining

Water Park

100M Slide, Pool, Wave Pool & Sauna

Spa

Hot Springs & Water Sauna

Fitness Club

All 70 guestrooms, ranging from standard rooms to Korean-style ondol suite rooms and royal suites, offer an ocean view. The hotel also has well-equipped banquet, conference, and meeting facilities for the business traveler.

ROOM TYPE

DESCRIPTION

Sky Lounge

resort’s saunas, golf center, and a top-notch fitness center.

ACCOMODATION

HOTEL FACILITIES FACILITY

70 1 1

Members Only

NUMBER

SQM

Beach Twin

15

33

Beach Double

23

33

Side Double

8

33

City Double

8

33

City Ondol Double

9

33

Famaily Double

6

66

Famaily Ondol Double

1

66

Suite

1

109

Executive

16

33

MEETING ROOMS ROOM TYPE

THEATRE

CLASSROOM

BANQUET

WEDDING

Grandball room

300

220

260/150

180

Auqa beach room

200

150

150/90

40

0/50

Sea green pearl room

054 |

PREMIUM B HOTELS

SQM

HEIGHT/WIDTH/ LENGTH

RECEPTION

160


: GUEST ROOMS 203 2 SUBWAY LINES LOCATED IN THE HEART OF THE CITY 4000 HOTELS WORLDWIDE

BEST WESTERN UL Conveniently located in the heart of the city, in the Seomyeon district, the Best Western UL is another great option for accommodations in Busan. Only a 15-minute drive from Busan Train Station and 30 minutes’ distance from Gimhae International Airport, it’s also near two subway lines, making this internationally renowned brand easy to access. There is a total of 203 guest rooms in addition to executive lounges, restaurants, a business center, and a fitness center and pool. The Best Western UL’s rooms and outstanding facilities will meet the needs of both business and leisure travelers visiting Busan. The area is also full of great shopping and has an abundance of nightlife and

HOTEL FACILITIES FACILITY

DESCRIPTION

Lasala

Italian Dining & Pub

an extensive range of dining options all within walking distance of the hotel.

ACCOMODATION ROOM TYPE

NUMBER

SQM

Standard Double

92

18.9

Standard Twin

65

20.8

Superior Double(Handicap)

2

26.2

Superior Twin

22

26.2

Deluxe Ondol

4

35.9

Deluxe Twin

7

35.7

Deluxe Family

2

35.9

Suite

2

37.3

The Thai

Traditional Thai Massage

Suite A

3

37.3

UL Lounge

Full Service Bar & Dining

Suite B

2

37.3

Business Center

Complete Business Services

Luxury Suite

1

44.4

Fitness Center

Exercise & Relaxation Facility

Royal Suite

1

105.5

MEETING ROOMS ROOM TYPE

SQM

HEIGHT/WIDTH/ LENGTH

THEATRE

U-SHAPE

CLASSROOM

COCKTAIL

CIRCLE

Conference Room

60

3,300X6,000X10,250

40

20

30

30

24~30

B Hall

30

Open Soon

C Hall

60

Open Soon BUSAN MEETING PLANNER

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ROOMS SUITES MEETING ROOMS RESTAURANTS

ARPINA YOUTH HOSTEL CENTUM CITY | RECREATION & ACCOMMODATION

The only accommodation of its kind in Busan, the Arpina Youth Hostel provides a home away from home for budget-conscious families, business travelers, and large groups. The complex is cosy and comfortable, offering a variety of rooms, some of which are able to accommodate up to 15 guests. The twin and triple rooms are ideal for business travelers who need a convenient base without the luxury price tag. Numerous facilities are available

HOTEL FACILITIES FACILITY

DESCRIPTION

Fitness Center Golf Club

Top-notch Exercise Facilities

: : : :

within the spacious grounds, including meeting rooms, seminar spaces, banquet halls, a spa, a sauna, a swimming pool, outdoor fields, a driving range, and quiet outdoor retreats. Arpina is conveniently located right in Centum City .

ACCOMODATION ROOM TYPE

NUMBER

CAPACITY

Superior Twin

16

2

Superior Triple

30

3

Korean Superior

17

4

Family Suite

10

5

18

4

Youth-8

9

8

Korean Deluxe

3

10

Korea Youth

4

8

Driving, Putting & Bunker Ranges

Swimming Pool

25m, 5 Lane Indoor Pool

Sauna

Full Service Relaxation Spa

Cafe

Coffee, Tea & Light Meals

107 10 7 1

MEETING ROOMS

056 |

SPECIAL HOTELS

ROOM TYPE

SQM

HEIGHT/WIDTH/ LENGTH

CLASSROOM

U-SHAPE

BLOCKSHAPE

CIRCLE

BANQUET

RECEPTION

Grand Ballroom

163

4.2M×20.9M×22M

300

60

80

60

300

320

Clover

52

2.71M×20.2M×7.73M

100

42

48

42

100

120

Jasmin

41

2.56M×14.86M×8M

70

36

42

36

60

80

Seagull

55

3M×22M×8M

120

42

48

42

80

100

Ocean

17

2.51M×7.5M×6.77M

30

18

24

18

30

40

Garam

30

2.7M×11.37M×7.56M

50

30

36

30

40

60

Nuri

30

2.7M×11.37M×7.56M

50

30

36

30

40

60


10-MINUTE ZONE HOTEL MAP THE 10-MINUTE ZONE | SLEEP EASY

CONVENIENT ACCOMMODATIONS There are a number of great hotels situated right in the 10-Minute Zone. The areas of Haeundae and Suyeong boast some of the city’s best accommodations—15 noteworthy hotels with over 5,000 rooms, including a number of spots with oceanside views of Haeundae Beach and Gwangalli Beach. Staying in the 10-Minute Zone will maximize the convenience of your stay. Along with BEXCO and the other conference facilities, you will have easy access to some of Busan’s best nightlife, shopping, leisure, tourism, and dining options.

Park Hyatt Busan

Aripina Youth Hostel

BUSAN MEETING PLANNER

| 057


BUSAN HOTEL DIRECTORY HOTEL NAME

RATING

ROOMS

TELEPHONE

ADDRESS

Commodore Hotel Busan

★★★★★

311

+82-51-466-9101

151, Jungguro, Jung-gu, Busan, 600-110

Grand Hotel Haeundae

★★★★★

320

+82-51-740-0114

217, Haeundaehaebyeon-ro, Haeundae-gu, Busan, 612-821

Lotte Hotel Busan

★★★★★

650

+82-51-810-1000

772, Gayadaero, Jin-gu, Busan, 614-732

Nongshim Hotel

★★★★★

240

+82-51-550-2100

23, Geumgang gongwon-ro 20beon-gil, Dongnae-gu, Busan, 607-060

Novotel Ambassador Busan

★★★★★

330

+82-51-743-1234

292, Haeundaehaebyeon-ro, Haeundae-gu, Busan, 612-846

Paradise Hotel Busan

★★★★★

532

+82-51-742-2121

296, Haeundaehaebyeon-ro, Haeundae-gu, Busan, 612-846

Park Hyatt Busan

★★★★★

268

+82-51-990-1271

51, Marin City 1ro, Haeundae-gu, Busan, 612-824

The Westin Chosun Busan

★★★★★

290

+82-51-749-7000

67, Dongbackro, Haeundae-gu, Busan, 612-822

Aqua Palace Hotel

★★★★

94

+82-51-756-0202

225, Gwangan haebyun-ro, Suyeong-gu, Busan, 613-805

Best Western UL Hotel

★★★★

203

+82-51-801-9900

20, Seomyeon-ro, Busan Jin-gu, Busan, 614-846

Homers Hotel

★★★★

131

+82-51-750-8000

217, Gwanganhaebyeon-ro, Suyeong-gu, Busan, 613-805

Paragon Hotel

★★★★

131

+82-51-328-2001

46, Gwangjang-ro, Sasang-gu, Busan, 617-809

Aventree Hotel

★★★

81

+82-51-260-5001

6, Gwangbok-ro 39beon-gil, Jung-gu, Busan, 600-+82-51

Busan Tourist Hotel

★★★

275

+82-51-241-4301

23, Gwangbok-ro 97beon-gil, Jung-gu, Busan, 600-022

Busan Arirang Tourist Hotel

★★★

120

+82-51-463-5001

8, Jungang-daero 196beon-gil, Dong-gu, Busan, 601-839

Castle Beach Tourist Hotel

★★★

54

+82-51-757-2500

141, Minraksubyun-ro, Suyeong-gu, Busan, 613-827

Dong Busan Tourist Hotel

★★★

61

+82-51-727-9991

38, Janganeub janganeub-ro, Gijang-Gun, Busan, 619-951

Flamingo Tourist Hotel

★★★

74

+82-51-328-9911

713, Nakdong-daero, Sasang-gu, Busan, 617-030

Hotel Foret

★★★

45

+82-51-743-2853

265, Haeundaehaebyeon-ro, Haeundae-gu, Busan, 612-821

Ibis Ambassador

★★★

180

+82-51-930-1150

777, Jungang-daero, Jin-gu, Busan, 614-848

Illua Hotel

★★★

57

+82-51-744-1331

97, Dalmaji gil, Haeundae-gu, Busan, 612-850

JB Design Hotel

★★★

80

+82-51-750-9000

31, Gunam-ro 12beon-gil, Haeundae-gu, Busan, 612-821

Mirabeau Tourist Hotel

★★★

34

+82-51-866-8770

1121, Jungang-daero, Yeonje-gu, Busan, 611-831

Pheonix Hotel

★★★

107

+82-51-245-8061

54-1, Gudeok-ro, Jung-gu, Busan, 600-045

Riviera Hotel

★★★

91

+82-51-740-2111

21, Gunam-ro 29beon-gil, Haeundae-gu, Busan, 612-721

Royal Tourist Hotel

★★★

100

+82-51-248-3650

8, Gwangbok-ro 67beon-gil, Jung-gu, Busan, 600-032

Songjeong Tourist Hotel

★★★

60

+82-51-702-7766

28, Songjeonghaebyeon-ro, Haeundae-gu, Busan, 612-040

Tower Hill Tourist Hotel

★★★

116

+82-51-243-1001

20, Baeksan gil, Jung-gu, Busan, 600-023

058 |

BUSAN ACCOMODATION


HOTEL NAME

RATING

ROOMS

TELEPHONE

ADDRESS

Benikea Premier Marianne Hotel

-

127

+82-51-606-0600

310, Haeundaehaebyeon-ro, Haeundae-gu, Busan, 612-846

Best Louis Hamilton Hotel

-

70

+82-51-741-7711

8-15, Haeundaehaebyeon-ro 209beon-gil, Haeundae-gu, Busan, 612-821

Haeundae Centum Hotel

-

543

+82-51-720-9000

20, Centum 3-ro, Haeundaegu, Busan, 612, 889

Hotel Ciel de Mer

-

300

+82-51-750-1000

29, Haeundaehaebyeon-ro 298beon-gil, Haeundae-gu, Busan, 612-847

Ibis Budget Ambassador

-

181

+82-51-901-1100

8, Haeundaehaebyeon-ro 209beon-gil, Haeundae-gu, Busan, 612-821

Seacloud Hotel

-

224

+82-51-933-1000

287, Haeundaehaebyeon-ro, Haeundae-gu, Busan, 612-847

Haeundae Glory Condo

-

244

+82-51-746-8181

243, Haeundaehaebyeon-ro, Haeundae-gu, Busan612-821

Pale de CZ Condominium

-

68

+82-51)746-7813

24, Haeundaehaebyeon-ro 98beon-gil, Haeundae-gu, Busan, 612-821

Hanwha Resort

-

401

+82-51-749-5500

52, Marin City 3ro, Haeundae-gu, Busan, 612-824

Sunset Business Hotel

-

74

+82-51-730-9990

46, Gunam-ro, Haeundae-gu, Busan, 612-847

Arpina Youth Hostel

-

107

+82-51-731-9800

35, Haeundaehaebyeon-ro, Haeundae-gu, Busan, 612-894

BUSAN MEETING PLANNER

| 059


TOURIST ATTRACTIONS

CONTENTS 062 | HAEUNDAE BEACH 063 | GWANGALLI BEACH 064 | SONGJEONG BEACH 065 | OTHER BEACHES 066 | THE MOUNTAINOUS COASTS 067 | BUSAN’S EAST SEA 068 | BEOMEOSA TEMPLE 070 | YONGGUNGSA TEMPLE 071 | GEOMJEONG SANSEONG 072 | THE GWANGALLI NIGHT SKY 073 | HWANGNYEONG

060 |

BUSAN ATTRACTIONS

MOUTAIN ROAD 074 | BUSAN BRIDGES 076 | BUSAN BY THE SEA 077 | OCEAN TRIBUTES 078 | A DAY ON DALMAJI 080 | NAMPO-DONG FOOD STREET 081 | SEAFOOD STREETS 082 | HANBOK EXPERIENCE HALL 083 | OLD WORLD VILLAGES 084 | A DAY AT THE SPA

085 | CASINO GAMING 086 | BUSAN’S MUSEUMS 088 | DALMAJI GALLERIES 089 | CENTUM CITY GALLERIES 090 | HISTORICAL FILM LOCATIONS 091 | BUSAN CINEMA CENTER 092 | MARINE LEISURE CENTRAL 093 | A DAY AT THE RACES 094 | SPECTATOR SPORTS

095 | LOTTE GIANTS BASEBALL 096 | MEDICAL SPECIALTIES 097 | AUTOMOTIVE TOURS 098 | HEAVY INDUSTRIES 099 | SHIP BUILDING TOURS 100 | BUSAN INTERNATI- ONAL FINANCE CENTER 101 | THE FUTURE OF BUSAN TOURISM


Korea is the place to be. Since 2005, tourism to the country has doubled from 6 million annual visitors to almost 12 million in 2013.

BUSAN MEETING PLANNER

| 061


HAEUNDAE BEACH HAEUNDAE | FUN IN THE SUN

HAEUNDAE BEACH IS THE PLACE TO BE DURING THE SUMMER MONTHS.

Haeundae Beach is literally Korea’s hottest place to be during the summer months. Korea’s most acclaimed stretch of sand, Haeundae is a summer-long festival and a social experience unlike anything else. At 1.5 km long and 30-50 meters wide, the beach is the country’s most popular summer hotspot. Packed with beachgoers from all over the world during the warmer months, Haeundae Beach offers travelers a little bit of everything, with tourist attractions, hotels, local and international cuisine, clubs, and bars all in abundance. Nestled between the scenic Dongbaek Island and Dalmaji Hill, Haeundae Beach is a must-visit area for anyone spending time in Busan.

062 |

TOURISM ATTRACTIONS


GWANGALLI BEACH GWANGALLI | BY THE BRIDGE

With its spectacular view of the colorful Gwangan Bridge (Diamond Bridge) and skyscraper-dotted Marine City, Gwangalli Beach combines natural, as well as architectural, beauty to capture the eyes and the imaginations of visitors year-round. This 1.4-km-long, 64-meter-wide beach is famous for its fine sand and for the variety of marine leisure activities that are enjoyed by citizens and tourists year-round. Gwangalli is popular with swimmers, windsurfers, and jet skiers, and is home to rental facilities for these and other activities. If you’re hungry, a wide variety of seafood restaurants line her shore. There are also a number of quality hotels to stay at, and the beach is lined with coffee shops where you can sit and enjoy the ocean view, meet with friends, or get some work done. Gwangalli Beach is a short taxi or subway ride from Busan MICE Central.

FAMOUS FOR ITS VIEW OF THE DIAMOND BRIDGE AND FOR MARINE LEISURE ACTIVITIES

BUSAN MEETING PLANNER

| 063


SONGJEONG BEACH SONGJEONG | NATURAL TRANQUILITY

Just a short taxi ride up the coast or quick trip on the commuter train, Songjeong’s sands serve as the hub of Busan’s surfing community, and anglers flock to reel in their catch along its pristine shoreline. If the ever-popular Haeundae Beach proves to be a little too much for you, Songjeong, and its much wider offering of sand, provides a perfect alternative. Spacious and usually uncrowded, Songjeong lets you soak in your natural surroundings without distraction. Just off the beach, lining the shore and the nearby streets, is a wealth of restaurants offering the catch of the day. There are also wine bars, cafes, and an assortment of cuisines to please most anyone.

HOME TO BUSAN’S SURFING COMMUNITY

064 |

TOURISM ATTRACTIONS


OTHER BEACHES

COASTAL BUSAN | PEACEFUL BEACHES

SONGDO BEACH Opened in 1913 as Korea’s first official beach, Songdo Beach is particularly beloved for its night view and its famed sea diving board. Songdo first became popular in the 1960s for its scenic coastlines. Over the following decades, it was damaged by frequent typhoons and subsequent sand loss, but a fiveyear restoration program, completed in 2005, has returned it to much of the original beauty, and its popularity with locals is ever-increasing. Located just 3 km from Jagalchi Fish Market, Songdo offers a romantic backdrop for couples looking for some peace and quiet away from the hustle and bustle of the city.

DADAEPO BEACH Located at the estuary of the Nakdong River and just 8 km from downtown, Dadaepo Beach is a great place to chill out and have a picnic, collect a few seashells, and go for a swim in the shallow surf. Just up the Nakdong—the longest flowing body of water on the Peninsula—is the best place in Korea to check out migratory birds feeding in the marshes all along the shore. The beach at its mouth is just under a kilometer long and is a relatively unknown spot for tourists due to its distance from the city center. But Dadaepo is well worth a subway and bus ride if you’re looking to spend the day. BUSAN MEETING PLANNER

| 065


THE MOUNTAINOUS COASTS SOUTHWEST BUSAN | HIKER’S PARADISE

TAEJONGDAE Located on the island of Yeongdo, Taejongdae is a scenic park with great views from cliffs overlooking the sea. The name of the area comes from King Taejong Muyeol (604661), who was fond of practicing archery there following the unification of the Three Kingdoms of Korea. While you’re in Taejongdae, enjoy the trail-filled hills of evergreen forests and several attractions for tourists, such as an observatory, an amusement park, a lighthouse, and a cruise ship terminal. And whatever you do, don’t miss out on eating lunch or dinner at the BBQ seafood tents!

IGIDAE & ORYUKDO If you look west from Gwangalli Beach, you will see the beginnings of Igidae Park. Igidae is a popular place for hikers and nature lovers alike, where you can walk along the coast on a walking path, complete with suspension bridges built into the rocky cliffs of the ocean shore. The path takes you all the way to Oryukdo, where the Oryukdo Islands jut out into a span of never-ending ocean, and the lighthouse stands guard over the southern tip of Busan. For something completely different, walk out over the sea on the newly completed Oryukdo Skywalk with its glass floor that makes you feel as if you are walking on air.

TRAIL-FILLED HILLS OF EVERGREEN FORESTS—A POPULAR PLACE FOR HIKERS AND NATURE LOVERS ALIKE

066 |

TOURISM ATTRACTIONS


BUSAN’S EAST SEA GIJANG | TRADITIONAL SITES

LIGHTHOUSE PATH (DEUNGDAEGIL) The Lighthouse Road winds along the coast, allowing visitors to take in such unique structures as the Baby Bottle Lighthouse (shaped just like a baby’s milk bottle) and the World Cup Lighthouse. This scenic and nostalgic tour takes you along the Gijang waterfront and past Daebyeon Harbor, which was selected as one of the 100 Most Scenic Fishing Villages in Korea by the Ministry of Maritime Affairs and Fisheries.

DAEBYEONHANG PORT Daebyeonghang Port offers stunning views of the East Sea and its beautiful blue waters. Just after the sun goes down, witness the unique sight of hundreds of fishing boats that dot the horizon like a string of lighted pearls laid out across the water. Pop into one of the many local seafood eateries to enjoy the product of the fishermen’s labors with a cold beer or some traditional Korean wine. This scenic area, just on the outskirts of Busan in the city of Gijang, is also home to the annual Anchovy Festival.

STUNNING VIEWS OF THE EAST SEA AND ITS BEAUTIFUL BLUE WATERS BUSAN MEETING PLANNER

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BEOMEOSA TEMPLE GEUMJEONG | A PIECE OF HISTORY

Featured on CNN, as well as numerous other media outlets, Beomeosa has become a must-see tourist spot on nearly every visitor’s itinerary. This sprawling, historic temple is nestled in the foothills of the Geumjeong Mountain range. Over 1,300 years old, Beomeosa remains home to dozens of resident monks who quietly stroll the grounds amid the serene structures of spiritual history. Revel in mountain scenery, explore the intricately detailed temple halls or, if you have the time, enjoy an overnight temple stay. Many of the original structures were razed by fire during the Japanese invasion of Korea in 1592, during the seven-year Imjin War. A long series of renovations culminated in a complete restoration in 1713, which is what visitors to the incredibly scenic temple complex still enjoy to this day. The best times of year to go are at the onset of either the spring or fall when the surrounding forests light up with spectacular colors that make the serene Beomeosa Temple all the more impressive.

OVER 1,300-YEARS-OLD, BEOMEOSA REMAINS HOME TO DOZENS OF RESIDENT MONKS

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TEMPLE STAY For those simply looking to leave the hustle of the city behind for a day or two and do some soul searching, relaxation stays focus on reflection through meditation. In the spring and fall, hiking-centric temple stays allow participants to immerse themselves in the beautiful natural environment and breathtaking views of Geumjeong Mountain. For those who’ve ever wondered about the austere life of a monk or have an interest in exploring Buddhism, Beomeosa Temple offers temple stays ranging from one to three nights. There are several programs on offer, depending on the season. Experiential stays offer visitors the opportunity to walk in a Buddhist monk’s shoes for a day.

TEA CEREMONIES Guests will participate in ceremonies, like the 108 bows and Buddhist bead threading. Dado is a traditional Korean tea ceremony, prepared with tea leaves in a traditional tea set, in keeping with the zen meditation practiced in Buddhism. Daseonilmi, the quiet meditation that is performed while drinking tea, is said to make participants in the ceremony richer at heart.

IMMERSE YOURSELF IN THE BEAUTIFUL NATURAL ENVIRONMENT AND BREATHTAKING VIEWS OF GEUMJEONGSAN MOUNTAIN BUSAN MEETING PLANNER

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YONGGUNGSA TEMPLE GIJANG | PEACE BY THE SEA

The beautiful seaside location of Haedong Yonggungsa Temple, conveniently located a short taxi ride from the central convention area, is one of Korea’s most spiritual sites. Founded in 1376 during the Goryeo Dynasty, the temple has a long history and is a favorite Busan destination. While always a beautiful and peaceful spot, the best time of year to visit Yonggungsa Temple is April when the cherry blossoms are in full bloom. Buddha’s Birthday celebration is also in April or May, when thousands of lanterns are hung along the temple paths among the cherry blossoms, creating a dazzling array of colors. While climbing the temple’s 108 steps (a highly symbolic number in Buddhism), stop to enjoy the breathtaking view of the ocean while experiencing a calming peace, away from the busy city nearby. Stare out into the ocean sky and meditate to the sound of the waves breaking against the rocky shore.

THIS BEAUTIFUL COASTAL TEMPLE IS ONE OF KOREA’S MOST SPIRITUAL SITES

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GEUMJEONG SANSEONG GEUMJEONG | THE TOP OF THE CITY

A TASTE OF KOREAN COUNTRY LIFE RIGHT IN THE MIDDLE OF BUSAN

Sanseong Village is nestled in a valley just over the summit of Geumjeong Mountain, and has become the perfect place to experience a taste of Korean country life right in the middle of Busan. The village is most famous as a culinary destination, with people heading up to feast on the village’s marinated black goat meat. This local delicacy is grilled, served up with a host of side dishes and usually washed down with the tasty Korean rice wine known as makgeolli. In addition to the savory goat, the village’s numerous little restaurants also offer country favorites such as baek suk (slow pressure-cooked chicken with ginseng and mountain herbs), dotorimuk (acorn jelly salad), dubu kimchi (warm tofu and kimchi), and pajeon (green onion pancake). A meal at Sanseong Village is a perfect way to wrap up a day on the mountain, and many of the eating establishments offer free shuttle service back down to Oncheonjang Station for their weary, full-bellied customers. Jutting from the earth like a massive stone spine, Geumjeong is Busan’s largest mountain and premier hiking destination. Atop this mountain is a 17-km-long stone fortress, built in 1707 as a response to the Japanese invasion of Korea from 1592 to 1598. The fortress was essentially destroyed during the Japanese colonial occupation of the early 20th century, but much of it has since been rebuilt to its original glory. Strap on your hiking boots and spend a whole day trekking along the ridge of Geumjeong Mountain, savoring the expansive views of the city as well as soaking up the long history of the area. Hikers can reach the top via the expansive trail system accessible from most anywhere at the mountain’s base; for those keen on an easier ascent, try riding the famous orange cable car from Geumjeong Park in Oncheonjang. BUSAN MEETING PLANNER

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THE GWANGALLI NIGHT SKY GWANGALLI | A SPECTACULAR VIEW

Every large city has a piece of architecture that defines it. For Busan, it’s the Gwangan Bridge (Diamond Bridge), the bold, gleaming structure that is the undisputed crown jewel of the city’s collection. The Gwangan Bridge was built as a way to hasten the city’s traffic flow, and a drive across it never fails to excite. As practical as it is, the bridge has made an even bigger splash aesthetically. It’s a gorgeous accomplishment, especially when viewed at night from Gwangalli Beach. Walk hand-in-hand with that special someone along the stretch of sand and gaze across the bay to the huge, brightly lit bridge spanning the horizon. Marine City stands to the east of the Gwangan Bridge, adding even more magnificence to the Gwangalli view. Busan’s Marine City is comprised of Asia’s tallest apartment buildings, rising up from a resplendent neighborhood of wide sidewalks and spacious pathways. Combined, the Gwangan Bridge and Marine City create a view that is sure to become better and better known among the world’s best coastal skylines.

A GORGEOUS ACCOMPLISHMENT, ESPECIALLY WHEN VIEWED AT NIGHT FROM GWANGALLI BEACH

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HWANGNYEONG MOUNTAIN ROAD NAMCHEON DONG | A BIRD’S EYE VIEW

Busan is a gorgeous city to view from above. The combination of densely packed old neighborhoods, modern architecture, beaches, bridges, sea, and extreme topography makes Busan a treat to behold from a bird’s-eye perspective. Nowhere is this vista more stunning than near the top of Hwangnyeong Mountain, one of the twin peaks that rise up in the middle of the city. This view is especially splendid at night, when the Gwangan Bridge (Diamond Bridge) is lit up in all of her majesty. Several wooden viewing platforms have been constructed where families and sweethearts—young and old—take in the precipitous view of the shimmering city below.

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BUSAN BRIDGES

AROUND BUSAN | FROM THE PAST TO THE FUTURE

YEONGDO BRIDGE The Yeongdo Bridge, originally christened in November 1934, is Korea’s only drawbridge, while also holding the distinction of being the nation’s first span to connect the Korean mainland to Yeong Island, one of the many islands that make up Korea’s largest port city. It is also the only single-leaf bascule bridge in Korea. The bridge carries deep symbolic meaning from a time when the country was suffering through the devastation of the Korean War. During that time, war refugees from around the nation descended on the city, which came to be known as the Pusan Perimeter. The bridge became well-known as the meeting place for tens of thousands of Koreans who came to Busan to be reunited with family members in front of its span.

BUKHANG BRIDGE Majestically spanning its way across the waters just off of the Nampo area, the Bukhang Bridge is a beautiful site to see, adding yet another stunning bridge to join Busan’s iconic Gwangan Bridge (Diamond Bridge) in Gwangalli. At 3,331 km long, with a 2,217-km approach bridge, the Bukhang Bridge crosses the waters of Busan Buk-port, stretching from Cheonghak-dong of Yeongdo-gu to Gamman-dong of Nam-gu. The massive bridge features two enormous towers that are kept in place by a 1,114-km cable. While being an architectural marvel, the bridge also serves as a great addition to Busan’s ambitious infrastructure programs that continue to take shape all across the city.

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GEOGA BRIDGE

GWANGAN BRIDGE (DIAMOND BRIDGE)

The Geoga Bridge is a major part of the greater Geoje-Busan Fixed Link that connects the port city of Busan with the lucrative shipbuilding industries of Geoje Island. When first opened, this important link cut the travel time between the two areas from 3.5 hours to right around 40 minutes, giving the residents of Busan easy access to both the beautiful beaches of the island and to one of the largest shipyards in the country. The entire Fixed Link crosses three islets and includes one the longest and deepest immersed concrete tunnels in the world. The severely shortened travel time allows Busan residents to enjoy a tranquil weekend getaway on the beach or a much quicker work commute to Geoje’s booming shipbuilding industry.

The Gwangan Bridge is one of the most spectacular locations in all of Busan. This suspension bridge, completed in 2002, spans a total of 7,420 meters, making it the second-longest bridge in the entire country. Voted the #1 tourist attraction in the city, the Gwangan Bridge serves the dual purpose of providing a picturesque skyline to the East Sea and a quick connection between the Suyeong and Haeundae districts of southeastern Busan. The bridge also serves as a host to the city’s very own fireworks festival, held in the early days of autumn each year. Whether you’re looking for a quick commute or a romantic backdrop to a picnic on the beach, the Gwangan Bridge is there to provide.

BUSAN’S BRIDGES ARE AN IMPORTANT AND BEAUTIFUL PART OF THE CITY’S INFRASTRUCTURE.

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BUSAN BY THE SEA

SEEING BUSAN FROM ABOARD ONE OF THE MANY VESSELS THAT CRUISE HER COAST IS A MUST-SEE SIGHT

PORTS | BUSAN FROM THE WATER

TIFFANY 21 The tour ship “Tiffany 21” offers both lunch and dinner cruises, allowing guests to feast from a fresh buffet while taking in the coastal sights of the city. The cruise starts near Dongbaek Island, cutting through the water past the Nurimaru APEC House, Gwangan Diamond Bridge, Oryukdo Island, and Igidae Park, before returning to Dongbaek. The cruise is ideal for romantic getaways, family gatherings, meetings, or just an excuse to get out on the water and see all the beauty that Busan has to offer.

TEZROC CRUISES The TEZROC Cruises depart from the Busan Coastal Passenger Terminal in Jungang-dong. There are three different courses available:

Course A : Busan Coastal Passenger Terminal - Oryukdo Islets - Igidae - Yongho Bay Course B : Yongho Bay - Gwangan Bridge or Diamond Bridge - Dongbaekseom Island - Yongho Bay Course C : Yongho Bay - Igidae - Oryukdo Islets - Busan Coastal Passenger Terminal The Haeundae Cruise leaves every hour (starting at 9:00 a.m.) from Mipo, located at the far end of Haeundae Beach. There are both a daytime and evening course available: Daytime Course (Oryukdo Islets round course): Haeundae

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- Dongbaekseom Island - Gwangan Bridge or Diamond Bridge - Igidae - Oryukdo Islets Evening course (Gwangan Bridge round course: Haeundae - Dongbaekseom Island - Gwangan Bridge or Diamond Bridge - Gwangalli Beach - Entrance of Waterfront Park The Taejeongdae Cruise offers stunning views of the rocks and cliffs of one of Busan’s most impressive natural attractions. The boat leaves from Taejeongdae’s Jagalmadang (pebble field) and the Lighthouse Terminal between 8:00 a.m. and 6:00 p.m. daily, with each outing lasting approximately 40 minutes.


OCEAN TRIBUTES AROUND BUSAN | ONE WITH THE SEA

THE CONCAVE SHARK TUNNEL PUTS YOU UP CLOSE AND PERSONAL

NATIONAL MARITIME MUSEUM Located on Yeongdo (Yeong Island), and inaugurated on July 9, 2012, the lavishly designed museum recorded over two million visitors in its first year of operation as revelers came to witness the abundance of excellent exhibitions which has included more than 12,000 maritime relics, as well as a replica of the ‘Joseon Missional Ship’ which, at half the size of the actual ship, is the largest of its kind in South Korea. The museum offers eight permanent exhibition halls, a special exhibition hall, and a children’s exhibition hall designed with curious kids in mind. There is also a library, an aquarium, a grand auditorium, an outdoor performance stage, and a stunning 4D theatre.

BUSAN SEA LIFE AQUARIUM Korea’s largest aquarium is conveniently located right on the shores of scenic Haeundae Beach. The main tank on level two houses sharks and rays and thousands of other fish in 3,000 tons of water. Enjoy an underwater stroll through the concave shark tunnel that puts you right in the middle of the tank without getting wet. Busan Aquarium also has the unique distinction of being the only place in Korea where you can see the elusive Hammerhead Shark in captivity.

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A DAY ON DALMAJI DALMAJI | BEAUTY ON THE HILL

DALMAJI MOON VIEWING ROAD Dalmaji-gil, or Moon Viewing Road, separates Haeundae Beach from its northern sister, Songjeong Beach. The road is great for walking or driving, as it winds along the hillside just above the ocean’s edge and is considered one of the most scenic areas of the city. Dalmaji-gil is surrounded by pine trees on one side and an array of restaurants and cafes on the other, offering up a perfect balance of natural and man-made diversions. It’s an ideal place to linger over a long lunch or a coffee, gazing out through the curtain of pine trees onto the placid, blue ocean beyond. Just off Dalmaji-gil is the Haewoljeong, or Moon Viewing Pavilion. This wooden structure was built in 1997 as an observation platform for the moon and pays tribute to an old folktale about two lovers who were married nearby. And you don’t want to miss a leisurely stroll through the wooded hills on Moontan Road, a 2.5-km trail that hugs the scenic shoreline. Dalmaji Hill has also become well-known for its Saturday Market, featuring arts and crafts made by local artisans. The free market runs every Saturday, March through the first of November, from 2 to 9 p.m.

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DALMAJI GALLERIES & CAFES Busan’s seaside locale, along with its numerous hills and laid-back ambiance, is sometimes reminiscent of the city of San Francisco. Nowhere can we see this more than on Dalmaji Hill, which rises up from the far end of Haeundae Beach and offers stunning views of the East Sea. Dalmaji is a residential neighborhood that’s also home to a number of specialty restaurants, cafes, bookstores, and art galleries. It’s a terrific place to spend the afternoon, offering a taste of both the bohemian and the chic, while often bathed in sunlight and the crisp smell of the ocean breeze. Many of the galleries also double as cafes, and vice versa, with guests enjoying a coffee or tea as they take in works of art. And no visit to Dalmaji is complete without popping into the Dalmaji Mystery Library, the only one of its kind in Korea to solely stock mystery books. The library, which opened in 1992, is located at the very top of the hill.

A TERRIFIC PLACE TO SPEND THE AFTERNOON, OFFERING A TASTE OF BOTH THE BOHEMIAN AND THE CHIC BUSAN MEETING PLANNER

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NAMPODONG FOOD STREET NAMPODONG | EATS ON THE STREETS

It is easy to spend hours upon hours wandering around the main streets and back alleys of Nampo-dong. Despite the fact that Nampo is home to countless great restaurants, the fare that has garnered the neighborhood the reputation of being a foodie’s paradise is the street food. Lines form around some of the more popular food stalls, such as those serving the famed hotteok, a sweet fried pancake stuffed with brown sugar and sunflower seeds. Carts offer a wide array of snacks, including mandu (dumplings) and pajeon (scallion and seafood pancakes). Some of the street stalls, down what some refer to as “noodle alley,” even offer stools to sit on while you snack on japchae or milmyeon, two popular varieties of cold noodle dishes.

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THE FARE THAT HAS GIVEN BUSAN ITS REPUTATION AS A ‘FOODIE’S PARADISE’ IS THE STREET FOOD


SEAFOOD STREETS

AROUND BUSAN | TASTES OF THE OCEAN

All along the long coastline of Busan, you will see fishing boats unloading the day’s catch at the city’s many seafood markets. Among Koreans, Busan is indeed famous for the seafood, and there are a few areas, where more than others, you can get a real taste of this vibrant part of Busan’s long-running seafood culture.

CHEONGSAPO Nestled between the beautiful, rolling Dalmaji Hill, and the pristine natural beauty of Songjeong Beach sits a little fishing village known as Cheongsapo. Locals know the area as a premier destination for seafood, and the thought of a trip to Cheongsapo for jogae gui will set any Busanite’s mouth watering.

MIPO Set on the eastern end of Haeundae Beach, Mipo offers up a wide variety of seafood options. Hoe (pronounced hway) is the order of the day in Mipo—big plates of colorful raw fish that’s as fresh as fresh can be.

JAGALCHI Busan’s world-famous seafood market, Jagalchi offers up everything under the sea. Best known as a market, a stroll through the area will also reveal an endless selection of small, family-run seafood restaurants where you can sit and take in the traditional bustle of the market while you dine.

MILLAK Located just off the eastern side of Gwangalli Beach, Millak features the Millak Hoe Center, where visitors can watch fishermen reel in their dinner from the docks. Restaurants on the upper levels of the center overlook the beach and serve up a wide assortment of raw fish (raw sea bream, raw flat fish, raw rockfish, raw flounder, and more), as well as spicy fish stews like haemultang.

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HANBOK EXPERIENCE HALL CENTUM CITY | GET INTO CULTURE

THE HANBOK IS A TRADITIONAL KOREAN GARMENT THAT DATES BACK TO THE JOSEON DYNASTY The Busan Tourism Organization has teamed up Busan Metropolitan City to bring the hanbok experience to the first floor of Busan’s signature convention venue, BEXCO. The hanbok is a traditional Korean garment that dates back to the Joseon Dynasty. Worn by both men and women, the hanbok has seen a number of changes over its long history, but it has kept to the core design principles of straight lines, colorful materials, and a loose, comfortable fit. Try one on!

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OLD WORLD VILLAGES AROUND BUSAN | LOOK INTO THE PAST

GAMCHEON CULTURE VILLAGE This scenic area has become one of Busan’s most popular tourist attractions and is a must-see during your stay here. Get lost in the myriad of colorfully painted houses laid out along a maze of alleyways and back streets, all nestled in scenic foothills. The locals have dubbed it “Korea’s Machu Picchu,” but Gamcheon Culture Village has a flavor all its own that makes it like no other place in the world and a great area to spend an afternoon taking in its unique mural-painted walls.

ANCHANG VILLAGE Originally constructed as a shanty town for refugees during the Korean War, Anchang Village offers a vivid view into Busan’s past. The village is literally built right into the mountainside with a rabbit-warren of narrow alleys

winding through the precipitously placed buildings. As you approach the village, you feel transported back in time, as the modern gives way to the old. Like Maechukji and some of Busan’s other old neighborhoods, Anchang has also become well-known for its folk art, with sculptures and multihued murals gracing the walls and sides of the old, yet charming, ramshackle houses. The village is accessible via the small local bus that leaves from Beomil-dong Station, Exit 5.

MAECHUKJI VILLAGE Recognizable to some as the setting for the Korean film “Ajosshi,” Maechukji Village is one of several aging, less ritzy neighborhoods in Busan that has reinvented itself as a destination for murals and folk art. Originally a resting place for horses and riders during the Japanese colonial period, the land was eventually reclaimed and a living village was constructed. Maechukji Village is located in Beomil 5-dong, just a short walk up the hill from Jwacheon Subway Station, Exit 4.

MAECHUKJI VILLAGE HAS REINVENTED ITSELF AS A DESTINATION FOR MURALS AND FOLK ART

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A DAY AT THE SPA ONCHEONJANG | RELAX & RECOVER

A visit to Busan would not be complete without taking in an afternoon of relaxation at one of its famous geothermal hot springs. Record of the healing properties of the Dongnae and Haeundae hot springs go as far back as the Silla Dynasty, thousands of years ago. Today, many public bathhouses still exist in these two neighborhoods. in Oncheonjang is one of the largest bathhouses in Asia. Its facilities, which include a variety of medicinal and herbal baths, a wide range of relaxation rooms and several restaurants, can accommodate up to 3,000 people. The bathing areas are separated by gender, as no clothing is allowed. However, comfortable pajama-style clothing is provided for visiting the co-ed relaxation and sauna area, known in Korean as the jjimjjilbang.

SHINSEGAE SPA LAND

A VARIETY OF MEDICINAL AND HERBAL BATHS, AND A WIDE RANGE OF RELAXATION ROOMS

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Spa Land, a jjimjjilbang and bath house located in the luxurious Shinsegae Department Store, has taken an ancient tradition and updated it for the 21st century. The clean, modern bathing areas and relaxation areas on the first floor are home to 22 spas. Two different kinds of water are pumped into the baths from geothermal springs 1,000 meters underground. The beautiful outdoor bathing areas designed to mimic nature offer a true escape from the daily hustle. In addition to the spas and 13 uniquely themed saunas, Spa Land has a restaurant, movie room, and computer room and offers a wide array of massages and beauty services.


CASINO GAMING AROUND BUSAN | FEELING LUCKY?

AT 30 YEARS AND RUNNING, THE PARADISE CASINO IS BUSAN'S OLDEST. BUSAN LOTTE SEVEN LUCK CASINO Located in Busan’s bustling downtown area of Seomyeon, Lotte 7 Luck Casino is known as the fun and vibrant newcomer to the scene. The 7 Luck operates 24-hours a day and offers a full array of table games, as well as slots and roulette. The casino appeals to players of all levels and tastes, with tables set up for both high rollers and average Joes. Everyone can get a little action at the 7 Luck, and you can expect a truly international mix people at any given time. Its centralized location also makes it the most convenient stop for your gaming needs, and operating as part of the Seomyeon Lotte Hotel, the casino also offers world-class service and a great food and beverage menu.

PARADISE CASINO Haeundae has much more to offer than surf and sand: there’s also the thrill that comes with trying your luck at games of chance. What better place to give the roulette wheel a spin than the Paradise Casino, attached to the luxury hotel of the same name? You can try your luck at blackjack, baccarat, caribbean stud or three-card poker, as well as a whole array of the most modern in digital slots. At 30 years and running, the Paradise is Busan’s oldest casino, with a terrific selection of food and drinks to complement your gaming experience. And you just can’t beat the location. When you’re finished at the table, you can head out the door and cap off the night with a nice stroll along Korea’s most famous beach.

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BUSAN’S MUSEUMS AROUND BUSAN | ART & HISTORY

BUSAN MUSEUM OF ART

UN MEMORIAL CEMETERY AND PEACE PARK

Opened in 1998, right in the heart of Busan’s MICE District, the Busan Museum of Art has become a centerpiece of the Busan arts community. Spread over five floors, this government-run museum offers exhibition halls, a text archive, an A/V hall, and educational facilities—all of which are dedicated to the promotion of the arts in Busan. Before going inside, be sure to take a long stroll around the magnificent sculpture garden that surrounds the building.

The only United Nations cemetery in the world, the UN Memorial Cemetery and Peace Park sit adjacent to the Busan Museum in Daeyeon-dong. Dedicated in 1966 to honor UN soldiers from 16 countries that were killed in battle during the Korean War, this serene park spreads across a grassy plain of 135,000 square meters. There are many annual events held here, including April’s Tributary Ceremony of the Veterans of the Korean War, May’s American Memorial Day, June’s Korean Memorial Day, and October’s UN Ceremony Day.

BUSAN MODERN HISTORY MUSEUM The building housing the Busan Modern History Museum was once used as the Busan branch of the Oriental Development Company during the Japanese occupation of Korea. The Busan city government converted this building, a symbol of aggression and a site of painful history, into the Busan Modern History Museum in order to educate citizens and visitors alike about Busan’s long, and sometimes tumultuous, history.

BUSAN MUSEUM Since its 1978 opening in Daeyeon-dong, Busan Museum has been serving to preserve and develop traditional Korean culture as well as to bring international cultures to the people of Busan. In 2002, the museum was renovated and expanded to modernize the facilities, which are divided among its three floors of exhibition areas. Exhibits offer great insight into the long history of Busan and the surrounding area. The museum also includes a serene sculpture garden on its beautifully landscaped grounds.

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SET SIDE-BY-SIDE IN DAEYEONDONG, THESE SITES MAKE FOR A GREAT HISTORICAL DAY TRIP


BUSAN’S LONG HISTORY MAKES ITS MUSEUMS A VITAL PART OF THE CITY’S HERITAGE

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DALMAJI GALLERIES DALMAJI | THE COMPLETE VISUAL TREAT

To the east of Haeundae Beach sits Dalmaji Hill, a scenic haven for nature lovers and a wonderful place to spend a sunny afternoon. Nestled among the cafes and restaurants of this landmark area, art lovers will be pleased to find a cluster of art galleries to appease all tastes. The combination of ocean views, mountain paths, and beautiful art makes Dalmaji Hill the complete visual treat.

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CENTUM CITY GALLERIES CENTUM CITY | CULTURE IN THE CITY

Amid the cutting-edge concrete jungle of high-rises and landmark facilities in Centum City, a number of art galleries have sprung up, serving up a healthy dose of culture in the area. Right in the middle of the Busan MICE district, art lovers can enjoy a respite from a busy day, and feast their eyes on some of the best art Busan has to offer.

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HISTORIC FILM LOCATIONS AROUND BUSAN | BUSAN’S FILM HISTORY

OLD BOY Busan has long been home to a thriving Chinese community centered in Choryang-dong, evidenced by the numerous red-signed restaurants in the area selling delicious Chinese fare. Perhaps the most famous of these is Jangseong-hyang Mandu, which was featured in Park Chan-wook’s film Old Boy. Stop in and grab a plate of the fried dumplings (mandu) made so notorious in Park’s dark, groundbreaking thriller. Jangseong-hyang Mandu is located in Busan’s Chinatown District, right across the main road from Busan Station.

BIFF SQUARE BIFF Square is located in the heart of the city’s Nampo-dong district and is the place where, in 1996, the world famous Busan International Film Festival was born. The festival still holds screenings and events in and around BIFF Square during the fest, but for much of the year, the 428-meter-long street mainly attracts crowds as a shopping and eating destination.

40 STEPS CULTURE & TOURISM THEME STREET

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Explore Busan’s history with a stroll along the 40 Steps Culture and Tourist Theme Street. The 40 Steps are an old city landmark that served as a reuniting area for families separated during the Korean War, when many refugees settled in the nearby hillsides. The 40 Steps Culture and Tourist Theme Street keeps this memory alive in the form of artwork and sculptures that remind us of the area’s rich, poignant past. To reach the street, just walk out exit 13 of Jungang-dong Subway Station.


BUSAN CINEMA CENTER CENTUM CITY | BUSAN FILM CENTRAL

“GUINNESS WORLD RECORD FOR THE LARGEST CANTILEVER ROOF� Every October, for 10 glamorous days, filmmakers and cinema lovers from around the world descend on the city for the Busan International Film Festival, the largest gathering of film lovers and industry professionals in Asia. The Busan Cinema Center, opened in September of 2011, serves as both the headquarters and centerpiece of the festival. The Cinema Center is a one-of-akind architectural marvel designed by the legendary Viennese design firm Coop Himmelb(l)au and currently holds the Guinness World Record for the largest cantilever roof, which comes to life with a dazzling array of lights across its surface. The Busan Cinema Center is made up of three separate buildings: Cine Mountain, BIFF Hill (which includes a cafe), and Double Cone, along with Dureraum Square and BIFF Theater, an outdoor venue that hosts the opening and closing ceremonies for the festival. The center is open year-round and regularly screens cinema retrospectives, making it a must-see for both movie fans and appreciators of modern, cutting-edge architectural design. BUSAN MEETING PLANNER

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MARINE LEISURE CENTRAL AROUND BUSAN | LIFE ON THE OCEAN

BUSAN IS ON THE MAP AS A DESTINATION FOR SAILING ENTHUSIASTS FROM ALL OVER THE WORLD SONGJEONG BEACH Busan is a hotbed for marine leisure activities. Songjeong Beach serves as the nesting ground for Busan’s surfing community, where surfers catch waves along the pristine, uncrowded shore. Songjeong’s natural beauty also makes it an ideal place to enjoy the scenery while windsurfing, jet skiing, or heading out for an afternoon in a sea kayak. Rentals are available at a number of shops along the beach’s scenic boardwalk.

GWANGALLI BEACH Gwangalli has become the most popular place for marine sports, as the area has seen a dramatic upswing in the availability of rental services and marine sports classes over the last several years. Rentals for windsurf boards, sea kayaks, Jet Skis, surfboards, and a few things you never even knew existed are all available on the beach’s west shore. The east shore offers mini-yacht rentals for a casual afternoon of light rowing. Be sure to try out the inflatable banana boat rides that zip around the beach behind high-powered speedboats.

BUSAN YACHT CLUB The Busan Yacht Club is set among the towering skyscrapers of the magnificent Marine City, making it an impressive place from which to begin any ocean journey. It houses eight slips with capacity for 200 yachts, sailboats, and catamarans, making it the largest marina in Korea. Every year, international audiences and participants from all over the world gather at the Busan Yacht Club for the Busan Super Cup and the Women’s International Match Race. These major sailing events have served to put Busan on the map as a destination for sailing enthusiasts from all over the world.

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A DAY AT THE RACES AROUND BUSAN | PLACE YOUR BETS

GEUMJEONG CYCLE RACING The Geumjeong Velodrome was constructed in 2002 for the Asian Games in Busan and has hosted regular cycle racing ever since. Spectators can observe the fast-paced racing and even place bets on the outcome. The Velodrome is just one part of the multi-faceted Geumjeong Sports Park, which also includes tennis courts, inline skating and bike lanes, as well as a sports center.

GIMHAE RACECOURSE PARK Built for horseback riding events for the 2002 Asian Games, the Busan Gyeongnam Horse Racing Park officially opened to the public in 2005 and has become a popular destination for both locals and tourists. The park contains three sand tracks and grandstands that can hold up to 30,000 spectators. Races are held on Friday, Saturday, and Sunday, with a total of 12 races a day. Visitors can sit back and watch the races as well as spice things up by wagering on the action. The park is primarily a family destination and is equipped with an ecological park, a children’s horseback riding site, flower gardens, and the largest inline skating and cycling lanes in all of Korea.

SIT BACK AND WATCH THE RACES, OR SPICE THINGS UP BY WAGERING ON THE ACTION

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SPECTATOR SPORTS

SAJIK-DONG | KEEP YOUR EYE ON THE BALL

THE SPECTACULAR, CIRCULAR, WHITE STRUCTURE HAS A CAPACITY OF 53,000 ASIAD Busan’s Sajik-dong is the city’s sporting heart, with several state-ofthe-art complexes dotting the neighborhood. The centerpiece is Asiad Stadium, which was constructed for the 2002 Asian Games. It was the site of many of the track and field events as well as the venue for both the opening and closing ceremonies. The stadium also hosted several games during the soccer World Cup that same year, including host country Korea’s 2-0 victory over Poland. The looming, circular white structure has a capacity of over 53,000 and conjures images of a futuristic world. One gets the impression that the whole thing could be a massive spaceship awaiting orders for takeoff. Asiad Stadium is primarily used as a soccer venue. It’s the headquarters and home field for the Busan IPark, the city’s professional soccer team, which is part of the 14-team K League Classic, Korea’s top flight league. The season runs from early March through November, and tickets are readily available and usually inexpensive. How to get there: Asiad Stadium can be reached by subway line 3. Get off at Sports Complex Station and go out Exit 9. Walk up the elevated platform outside the station that leads directly to the stadium.

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LOTTE GIANTS BASEBALL SAJIK-DONG | LOTTE, LOTTE, LOTTE, LOTTE!!

LOTTE GIANTS GAMES ARE MORE THAN JUST SPORTING EVENTS: THEY ARE OPEN AIR PARTIES Nothing says “Busan” like the Lotte Giants baseball team. The Giants make their home in Sajik Stadium, which boasts the largest capacity in the Korean Baseball Organization. Since opening in 1985, Sajik has become a second home to over 30,000 of the biggest baseball fans on the Peninsula. Ticket prices are as low as 7,000 won, and it’s just a short walk from Line 3 of the Busan subway system, making these games very accessible for the entire family. Though the stadium occasionally hosts concerts and other events, it is, above all, a baseball destination. And Lotte Giants games are more than just sporting events: they are open-air parties enjoyed by old-time residents and visitors alike. Pack a picnic or enjoy a big box of chicken at the stadium; just make sure to come a little early and enjoy the pregame festivities outside the ballpark. How to get there: Sajik Stadium can be reached by subway line 3. Get off at Sports Complex Station and go out Exit 9. It’s a short walk from there, situated just north of Asiad Stadium. Look for the big lights sticking up over the stadium’s edge. BUSAN MEETING PLANNER

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MEDICAL SPECIALTIES AROUND BUSAN | TAKE CARE OF YOURSELF

SEOMYEON MEDICAL STREET Korea is quickly becoming famous for its medical tourism industry, especially in the fields of cosmetic surgery and laser eye surgery. In the heart of Busan you’ll find Seomyeon Medical Street, an avenue (along with surrounding streets) of dozens of clinics specializing in cutting-edge medical and aesthetic procedures.

ORIENTAL MEDICINE EXPERIENCE The stresses of travel and everyday life can be exhausting, so why not try the wonders of Korean traditional medicine to achieve balance and calm? Oriental medicine clinics offer countless treatments, such as acupuncture and herbal medicine, to cure a multitude of ailments, strengthen the immune system, and even aid in weight loss.

MASSAGE After a busy day of shopping, hiking, or sightseeing, a massage is the perfect way to unwind and recharge. Day spas, large saunas, and hotels all offer a variety of massage services from professional and well-trained practitioners.

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AUTOMOTIVE TOURS AROUND BUSAN | SEE BUSAN AT WORK

THE WORLD'S LARGEST SINGLE AUTOMOBILE PLANT RENAULT SAMSUNG Busan’s Renault Samsung plant has been running full throttle since 1998. Located in the Sinho Regional Industrial Site, the plant produces over 300,000 cars per year (including the popular SM3, SM5, and SM7 models). The 1,650,000-square-meter plant is divided into seven production shops—stamping, body, painting, bumper, assembly, aluminum casting, and engine shops. Future-oriented and equipped with the latest machinery and strictly managed quality control, the plant offers a pleasant environment and a staff that’s passionate about manufacturing top-tier cars. Tours are available for people of all ages, and it’s an exciting place to visit for anyone interested in the automotive field.

HYUNDAI MOTOR COMPANY Hyundai Motor’s main production facility in Ulsan is the world’s largest single automobile plant, sitting on 5 million square meters of land and employing over 34,000 people to produce an average of 5,600 vehicles a day, or approximately two million vehicles per year! The plant has its own port and operates a fire station, a hospital, and patrol cars all within the grounds. The plant tour offers a great opportunity for visitors to experience the manufacturing process, and tour reservations can be made via the company website.

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HEAVY INDUSTRIES

AROUND BUSAN | BUILDING AND MOVING

DOOSAN HEAVY INDUSTRIES & CONSTRUCTION CO., LTD. Established in 1962 just up the road from Busan in Changwon, Doosan Heavy Industries & Construction sits on 4.5 million square meters of land. Its business ranges from nuclear power plants, thermal power plants, turbines, and generators to desalination plants, castings, forgings, and construction. Korea’s first machinery industrial complex for heavy industries, the company has completed a number of major power and water projects worldwide.

BUSAN NEW PORT Pusan Newport Company is a joint venture led by DP World. Together with Samsung Heavy Industries and Hanjin Heavy Industries and Construction, as well as a number of other Korean construction companies, the site commenced operations in 2006. The terminal is a state-of-the-art facility and is directly linked to both road and rail to Seoul and several other industrial areas throughout the country. Advanced container handling equipment, automated gates, and integrated terminal operating systems—plus a dedicated team—ensure second-to-none efficient and reliable terminal services.

THE TERMINAL IS A STATE-OF-THE-ART FACILITY, AND IS DIRECTLY LINKED TO INDUSTRIAL AREAS THROUGH-OUT THE COUNTRY

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SHIPBUILDING TOURS AROUND BUSAN | A THRIVING INDUSTRY

THE WORLD’S LARGEST SHIP BUILDING COMPANY HANJIN HEAVY INDUSTRIES & CONSTRUCTION CO., LTD. Established in 1937 in Yeongdo, Busan, Hanjin Heavy Industries was the first shipbuilding company in Korea, paving the way for what is now one of Korea’s most thriving industries. Since building Korea’s first steel cargo ship in 1938, Hanjin has gone on to be selected as the best shipbuilder in the world for 23 consecutive years (1992-present). Hanjin’s Busan shipyard is a shining example of the infrastructure the city has built to support leading manufacturing industries. Enjoy a tour while you are in town.

SAMSUNG HEAVY INDUSTRIES Samsung Heavy Industries now stands as the world’s largest shipbuilding company. The Geoje Shipyard, established in 1974 on a site of 3 million square meters, is the largest shipyard in the world. It produces about 50 vessels and offshore platforms per year, maintaining its top spot as a constructor of high-value-added special vessels and next-generation vessels, such as super large container carriers, LNG carriers, luxury cruise liners, deep sea oil drilling rigs, FPSO, and shuttle tankers. In addition, its fame in the areas of offshore oil drilling rigs, bridges, marine power plants, and steel platforms has firmly established the plant as Korea’s shipbuilding powerhouse.

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BUSAN INTERNATIONAL FINANCE CENTER SEOMYEON | A GLOBAL MARKETPLACE

BUSAN INTERNATIONAL FINANCE CENTER As home to 10 of the world’s top shipyards as well as home to the global leader in derivatives trading, Busan has established a financial cluster with niche financial functions for the logistics, shipping, and fisheries industries. With support from central and local governments, the Busan International Finance Center is designed to maximize convenience for its customers, and the massive complex combines financial services, accommodations, cultural facilities, and retail establishments. The BIFC is a site to see as it shoots up from the center of the city, rising up 63 floors where it tops out at 289 meters.

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THE FUTURE OF BUSAN TOURISM AROUND BUSAN | COMING SOON

NORTH PORT REDEVELOPMENT PROJECT Busan’s North Port, with more than 130 years of history, is being transformed forever in a bid to provide pleasant leisure facilities to citizens and to make the North Port a high-end tourist destination. With the transfer of the bulk of the container shipping industry from Busan’s North Port to Busan’s New Port, the North Port’s 1.5 million square meters of land is being rebuilt into an international waterfront area equipped with all the infrastructure for high-tech businesses, maritime tourism, and recreation.

EAST BUSAN TOURISM COMPLEX The East Busan Tourism Complex promises to be a huge boon to the city’s tourism industry when it is completed in 2017. The project, first introduced in 1999, has picked up steam over the last couple of years as construction has begun on key elements of the 3.5 million-square-meter oceanside site. An amusement park, sports and leisure complex, golf course, science museum, and what will be the country’s largest outlet shopping center have all broken ground, and upon opening, the area promises to be a prime destination for domestic and international tourists alike.

BUSAN IS DEDICATED TO DEVELOPING THE FINEST IN TOURISM INFRASTRUCTURE

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SHOPPING

CONTENTS 104 | 105 | 106 | 107 | 108 | 109 | 110 | 111 | 112 | 113 |

SHINSEGAE DEPARTMENT STORE LOTTE DEPARTMENT STORE HYUNDAI DEPARTMENT STORE BUSAN PREMIUM OUTLET LOTTE MALL (LOTTE PREMIUM OUTLET) DUTY FREE STORES SOUVENIR SHOPS GUKJE & KANGTONG MARKETS JAGALCHI MARKETS GUPO & BUJEON MARKETS

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BUSAN MEETING PLANNER GUIDE


SPEND THE DAY GETTING LOST IN BUSAN’S OUTDOOR TRADITIONAL MARKETS, STROLL THROUGH THE CITY’S MAZE OF UNDERGROUND SHOPS, OR WANDER THE WORLD’S LARGEST DEPARTMENT STORE.

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AT A GLANCE

SHINSEGAE DEPARTMENT STORE CENTUM CITY | THE WORLD’S LARGEST

Listed in the Guinness Book of World Records as the largest department store in the world, Shinsegae doesn’t disappoint shopping lovers on any level. In addition to encompassing an astounding array of retail stores, the mega store features a multiscreen theater (including IMAX), an indoor ice rink, a spa complex, a four-story golf driving range, an impressive international food court, restaurants, and more. Shinsegae’s first and second floors are dedicated to Korean and international contemporary and luxury boutiques, cosmetics, and accessories. The remaining floors are home to men and women’s fashion, lingerie, footwear, sporting gear, children’s wear, homewares, and more. Located in Centum City, close to Haeundae Beach and well connected to the rest of the city by public transport, you could easily spend a whole day exploring this amazing monument to shopping. HOW TO GET THERE

Centum City Station (Green Line No. 206)

OPENING HOURS

7 days a week Shinsegae Department Store - 10:30 a.m. - 8 p.m. Spa Land - 6 a.m. - midnight Ice Rink - 10:30 a.m. - 10 p.m. CGV Cinema - 9 a.m. - 2 a.m. Kyobo Bookstore - 10:30 am - 10:00 pm Golf Range - 6:00 am - 10:00 pm

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DEPARTMENT STORES

11 FLOORS 2,772 PARKING SPOTS 1 SKATING RINK 1 SPA 1 MOVIE THEATER


AT A GLANCE

LOTTE DEPARTMENT STORE AROUND BUSAN | RETAIL DECADENCE

4 LOCATIONS 16 FLOORS 1,100 PARKING SPOTS 488 SHOPS 4 MOVIE THEATER

One of the core features of the Lotte shopping experience is its range of stores, from luxury boutiques to high street brands and up-and-coming Korean designer pop-up stores. Lotte stores are also loved for their extensive local and international food courts, legendary end-of-season sales, and in-store multi-screen cinemas. However, every Lotte department store in Busan has something different to offer. In Centum City you’ll find two floors dedicated to international luxury brands and a refined shopping experience. Gwangbok Lotte in Jungang-dong (next to the busy Nampo-dong shopping district) is Korea’s first seaside department store, featuring the world’s largest indoor musical water fountain and 360-degree views from its Sky Garden and Observation Deck. Lotte Seomyeon in downtown Busan has duty-free shopping and is directly connected to Lotte Hotel and Seven Luck Casino. Lotte Dongnae is the smallest of the stores, but it’s well-known for its friendly shopping experience and has the supermarket Lotte Mart conveniently located next door. HOW TO GET THERE FOUR LOCATIONS: Seomyeon: Seomyeon Station (Green Line No. 219) Gwangbok : Nampo-dong Station (Orange Line No. 111) Centum City: Centum City Station (Green Line No. 206) Dongnae: Myeongryun-dong Station (Orange Line No. 126)

OPENING HOURS 7 Days a Week 10:30 a.m. - 8 p.m.

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AT A GLANCE

HYUNDAI DEPARTMENT STORE BEOMILDONG | ALL YOU COULD NEED

16 FLOORS 672 PARKING SPOTS 1 EVENT HALL 1 SKY GARDEN 1 SPORTS PLAZA

Centrally located between the shopping hubs of Seomyeon and Nampo-dong, Hyundai Department Store has always been known as the place for the more discerning, mature customer. Recent renovations and expansion at the 15-year-old store are welcoming younger shoppers as well as catering to the needs of their VIPs. The seventh floor is now completely devoted to children and babies and provides a relaxing shopping environment for young ones and their mothers. Numerous mid-range and luxury brands are housed here, along with child-friendly bathrooms, nursery rooms, and resting areas. A 400-square-meter multipurpose hall for exhibitions and performances has been added to the revamped store to create a more dynamic atmosphere. The store’s newly expanded “Young Corner” showcases youth-focused brands, and the completely rebuilt culture center and restaurants add to the high-end vibrancy of Hyundai Department Store.

HOW TO GET THERE Beomil-dong Station (Orange Line No. 117) OPENING HOURS - 7 DAYS A WEEK 10 a.m. - 8 p.m.

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AT A GLANCE

BUSAN PREMIUM OUTLET GIJANG | ALL YOU COULD NEED

2013 GRAND OPENING 155,000 M2 33,000 M2 RETAIL SPACE 184 SHOPS DISCOUNTS 25-65%

The first of its kind in Busan, Shinsegae-Simon Premium Outlet is a spectacular discount shopping experience located on the outskirts of the city. Inspired by the architecture of Tuscany, the sprawling 155,000-square-meter outlet is home to 184 stores covering 33,000 square meters of retail space. As the name would suggest, the outlet features discounted luxury brands such as Marc Jacobs, Vivienne Westwood, and Isabel Marant as well as casual and sportswear brands like Calvin Klein, Adidas, and Lacoste, with everyday savings of 25-65%. International shoppers can also enjoy tax-free shopping at the majority of the stores, so be sure to enquire about this upon checkout. When you need a break from the bargain hunting, indulge in one of the international or Korean restaurants or cafes at the food court and admire the view of the entire complex from your perch. And if you’ve got restless young ones, you can head over to the safari-themed play area for some fun. HOW TO GET THERE By car: Located in Gijang, a 30-minute drive from Haeundae Beach By bus: Take one of buses 37, 182, 188, 1008, or Gijang Village/ Neighborhood Bus #8 and get off at the Busan Premium Outlets stop. OPENING HOURS - 7 DAYS A WEEK Monday - Thursday: 10 a.m. - 8 p.m. Friday through Sunday and public holidays: 10:00 am - 9:00 pm

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AT A GLANCE

LOTTE MALL (LOTTE PREMIUM OUTLET) GIJANG | SHOPPING HEAVEN

Lotte Mall is the newest addition to Busan’s shopping landscape, having just opened in Gijang’s East Busan Tourism Complex in December 2014. The sprawling complex combines the best of Lotte Shopping—Lotte Mart, Lotte Cinemas, and Lotte Premium Outlets—to comprise 16,700 square meters of shopping space, making it South Korea’s largest business area. Comprised of two basement levels and four above-ground floors, the Lotte Mall was inspired by the Santorini Island of Greece. The mall consists of more than 550 brands, including 407 outlet stores and an additional 114 shops. Entertainment facilities include a six-cinema theater and a lighthouse observatory that overlooks the sea, Santorini Fountain Square, and the Hera Rose Garden. The third floor of the complex is a maze of restaurants and food courts that offer up everything under the sun, including well-known global food brands. Take a world food tour during your dinner break. To top it all off, specialized shops fill the alleyways, offering a more quaint and authentic shopping experience, including art shops, regional restaurants, and pottery stores.

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DEPARTMENT STORES

16,700 SQUARE METERS 6 LEVELS 550 BRANDS 1 CINEMA THEATER


DUTY FREE STORES

NUMEROUS DUTY FREE STORES ARE LOCATED THROUGHOUT THE CITY, AND AT INTERNATIONAL DEPARTURE POINTS.

AROUND BUSAN | BEFORE YOU GO

SHINSEGAE DUTY FREE SHOP

More like a mall than a store, the Shinsegae duty-free store covers three floors of the annex at the Paradise Hotel and Casino at Haeundae Beach and is the largest of its kind in the province. Encompassing almost 7,000 square meters of floor space, the store features all the international brands and products you could dream of under one roof. Be sure to shop there at least one day before departure to enable your purchases to reach the airport on time. LOTTE DUTY FREE SHOP

Dominating the entire 8th floor of Lotte departDominating the entire eighth floor of Lotte Department Store in Seomyeon, the Lotte duty-free store is one of the most convenient shopping experiences in Busan. Duty-free goods on offer include watches, handbags and accessories, jewelry, cosmetics and skincare, Korean souvenirs and food items, and a limited range of liquor and tobacco. After you’ve made your duty-free purchases, you can discover what else Lotte has to offer. The department store has a multitude of fashion boutiques, cosmetics and accessories counters, restaurants, food stores, and a movie theater.

GIMHAE INTERNATIONAL AIRPORT LOTTE DUTY FREE SHOP

Located in the departure lounge of the international terminal at Gimhae Airport, Lotte’s duty-free store has everything and more to satisfy your last-minute shopping and gift-giving needs. Although it is relatively small compared to duty-free stores at other international airports, the shop stocks an impressive selection of products, from affordable souvenirs and Korean snacks to high-end and luxury brand cosmetics, perfume, skincare, jewelry, watches, sunglasses, and more. Liquor and tobacco are also available according to the duty-free allowances of your destination and cabin luggage restrictions. PORT OF BUSAN DUTY FREE SHOP

The Port of Busan Duty-Free Shop is situated on the second floor of the International Passenger Terminal in Jungang-dong. Open 365 days a year, weather permitting, the small but well-stocked store specializes in alcohol and cigarettes, but shoppers can also choose from a range of international and Korean brand fragrances, cosmetics, accessories, Korean souvenirs, and specialty items.

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SOUVENIR SHOPS

TAKE SOMETHING SPECIAL FROM BUSAN BACK HOME WITH YOU.

AROUND BUSAN | PERFECT KEEPSAKES

SOUVENIR SHOPS AROUND TOWN

Looking for that special souvenir or memento from your time in Busan? Or maybe a special gift for someone back home that signifies your time spent visiting Korea? There are several great options for picking up the right souvenir or gift to take back home with you. MIGO DANG (HAEUNDAE)

This is a great place to pick up traditional items such as pot- tery, paintings, and calligraphy. If you’re looking for some- thing with the real look and feel of traditional Korean cul- ture, this is the place. Conveniently located across the street from the Paradise Hotel. 051-731-3444 CRAFT SALES SHOP (HAEUNDAE)

Located right in BEXCO, this gift and souvenir shop offers a wide range of specialty items including Korean furniture and traditional clothing and trinkets to suit even the most discriminating taste. Look for it on the B1 level of the convention center. 051-740-7588 GOOD FRIEND GIFT SHOP (JUNG-GU)

Be it handmade figurines draped in traditional clothing, or that certain food you tried that you want to take back home and enjoy again, the

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Good Friend Gift Shop offers everything from traditional Korean kimchi to roasted meats and steaming ramen. 051-242-2772 KOREA DALBANG SOUVENIRS (JUNG-GU)

There is all sorts of great stuff to pick up here, including tra- ditional Korean masks, ornate fans, and elaborately decorat- ed bookmarks. They also offer a wide variety of sculptures and figurines as well as other examples of traditional Korean craftwork. 051-241-5187 URISEGAE (JUNG-GU)

Urisegae offers a wide selection of souvenirs such as silk ties and scarves, gorgeously lacquered jewelry boxes with mother-of-pearl inlays, traditional oriental fans, and a lovely selection of fabrics. You can find just about any traditional handicraft here. 051-257-8430 KOREA GINSENG CENTER (YEONGDO)

Ginseng has long been highly regarded for its medicinal qualities throughout East Asia. Korea ginseng in particular is highly sought after and respected by regional tourists who are conscious of maintaining good health. Drop in and learn more. 051-468-8809


GUKJE & KANGTONG MARKETS NAMPO-DONG | TRADITIONAL SHOPPING

Gukje Market is set in from Busan’s storied harbor in Nam- po-dong. “Gukje” means “international” in Korean, and the goods offered up here reflect this. The complex is a maze of side streets and alleys, all packed with vendors hawking steaming street food, clothing, gifts, electronics, hardware, and Korea-themed souvenirs. The market draws a clientele from such far-flung destinations as New York, Toronto, Lon- don, Sydney, and Vladivastok. It’s an ideal place to spend an afternoon wandering, snacking on street food, picking up a much-needed jacket or just some gifts for friends and family, all the while soaking in the atmosphere of a proper market in Asia. Kangtong Market (also known as Bupyeong

Market) sits just across the street from Gukje and has a purer and more distinct Korean flavor. A host of sights, scents, and sounds spring forth beneath the market’s covered roof, making it a hidden treasure that’s easy to miss amongst the hustle and bustle of its two more famous neighbors (Gukje and Jagalchi). Kangtong is where the locals come to shop for their kimchee, tofu, fresh meat, fruits, vegetables and seafood as well as cooked dishes and traditionally prepared delicacies. This market is always humming and is just enough off the tourist loop to offer up some real surprises, including such culinary treats as handmade noodles (son kalguksu), grilled eel (jang-eo gui), and for adventurous eaters: fried pork intestines (gopjang).

HOW TO GET THERE Both markets are just a short walk from Jagalchi Station (Orange Line no. 110) OPENING HOURS 7 days a week Hours vary depending on the shop or stall, but generally, morning until night.

SCENTS, AND SOUNDS SPRING FORTH FROM BENEATH GUKJE MARKET’S COVERED ROOF

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JAGALCHI MARKET

NAMPO-DONG | LEGENDARY FISH MARKET

JAGALCHI IS A REAL, LIVING, BREATHING SEAFOOD MARKET, WHERE CUSTOMERS CAN WALK STRAIGHT INTO THE MIDDLE OF THE ACTION

The beating heart of Busan. A place so old that it even has its own dialect, so perfectly captured in its slogan: “Oiso! Boiso! Soiso!” (“Come! See! Buy!”). No trip to Busan is complete without time spent at Jagalchi, where you can literally taste the town’s history on your tongue. Morning is the best time to visit this legendary seafood market— since that’s when many of the fishermen arrive with their fresh catches, though stopping by in the afternoon or evening will never disappoint. A stroll down Jagalchi’s main concourse will open your eyes to the bounty of the sea, splayed out in all of its scaly, finned, and tentacled glory. This is a real, living, breathing seafood market, where customers can walk straight into the middle of the action. Salty merchants— mainly hardy old women—slice fish, shuck oysters, skin eels, haul ice, and corral live octopus with the grace and assuredness of seasoned experts. These tough vendors require tough customers: Bring your haggling skills when purchasing seafood at Jagalchi. It’s also essential to bring a camera and a hearty appetite. The market is a shutterbug’s dream, and anyone who loves seafood will have died and gone to heaven. You can sit down at one of countless stalls right in the midst of the market for an array of choices, or stop into one of two massive raw seafood pavilions where you literally point to your soon-to-be entrees, which are dispatched and served up on the spot. It just doesn’t get any fresher than that.

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HOW TO GET THERE Jagalchi Station (Orange Line no. 110) OPENING HOURS 7 days a week 7:30 a.m. - 8 p.m.


GUPO & BUJEON MARKETS AROUND BUSAN | OLD WORLD SHOPPING

Gupo and Bujeon Markets are the two largest street markets in the city. They buzz seven days a week, teeming with city residents who come to take advantage of their seemingly endless selection of products and, better yet, rock bottom prices. Gupo and Bujeon are the best two places for bargains in the city of Busan. Both markets—while offering up nearly everything under the sun— emphasize food, with a dizzying array of fresh fruits, vegetables, meats, grains, dried goods, seafood, and sauces, along with vast amounts of kimchi and other spicy, pungent pickled side dishes. There are also loads of hole-in-the-wall restaurants serving up Korean homestyle fare. Like all Korean markets, Gupo and Bujeon dazzle visitors with colors and tastes, but it’s the sheer amount of human activity that can really produce a hypnotic effect. These two markets are thriving places of business—literal hubs of commerce—where large sums of money and mass volumes of products change hands daily. If you really want to get a sense of how everyday Busanites go about their business, visit either of these gargantuan complexes. They are both windows into the city’s soul. HOW TO GET THERE Gupo Market Deokcheon Station (Green Line no. 233) Bujeon Market Bujeon Station (Orange Line no. 120) BUSAN MEETING PLANNER

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FOOD & DRINK

CONTENTS 116 | 118 | 119 | 120 | 122 |

BUSAN SPECIALTIES SOUP & STEWS BARBECUE GLOBAL TASTES BUSAN NIGHTLIFE

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BUSAN SPECIALTIES THE BEST OF OUR CITY

HAEMUL PAJEON While jeon is often described as a Korean pancake, it is never sweet like the popular Western breakfast food, and in place of sugary syrup, jeon is served with a spicy soy sauce for dipping. Haemul pajeon, a Busan favorite, is a hearty ‘pancake’ mix with a healthy dose of green onions and mixed seafood—most commonly octopus, squid, and shrimp..

HOE Hoe (pronounced “hway”), which is simply thinly sliced raw fish, is another standout Busan delicacy and can be found in most of the beach neighborhoods as well as in the famed Jagalchi Market. Most places that offer hoe allow you to choose a live fish (commonly skate, yellowtail, or mackerel) from the tank and then serve it to you filleted within minutes, served with ssamjang (soybean paste) and lettuce wraps.

DWAEJIGUKBAP Dwaejigukbap is a simple but hearty pork soup with rice. The soup itself is quite mild in flavor, but it’s served with condiments such as ssamjang, onions, and hot peppers so that each patron can season it to his or her taste.

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FOOD & DRINK


MAKGEOLLI WITH JEON, HONGHAPTANG & DUBU KIMCHI While most restaurants specialize in a particular food, there are several foods that center around drink, particularly makgeolli (chilled, fermented rice wine). Most makgeolli houses, which are often characterized by wooden decor and picnic-style tables, offer several variations of jeon (pancakes). Haemul pajeon, which is a hearty scallion pancake with mixed seafood—most commonly octopus, squid, and shrimp—is served with a spicy soy sauce for dipping. Other popular dishes served in makgeolli houses include honghaptang, steamed mussels broth served with spicy red pepper paste and dubu kimchi, a simple dish consisting of a warm block of firm, homemade tofu served with heated kimchi and often sliced pork.

STREET FOOD Street food is ever-present in most neighborhoods with heavy foot traffic. The most popular street food establishments are simple open-air storefronts, usually offering dukbokki, which are rice cakes in spicy red pepper sauce, twigeum (or tempura in Japan), and gimbap. Gimbap is, without a doubt, Korea’s most popular snack food. Traditionally composed of ham, crab sticks, radish, and egg, it’s wrapped in rice and seaweed and cut into bite-sized portions. Gimbap is offered in many varieties, such as tuna salad, chicken, and fried pork cutlet. Bungeoppang, warm, delicious pastries stuffed with sweet red bean paste, are often sold from a freestanding cart and are easy to recognize by the fish shape they are molded into. BUSAN MEETING PLANNER

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SOUPS & STEWS HEARTY & HEALTHY

Soup is often the centerpiece of the Korean table, and there are several varieties that are considered Busan specialties.

SAMGYETANG Samgyetang, a whole young chicken with ginseng and jujubes in a clear broth, has a mild yet quite distinctive flavor. Despite being a hot soup, samgyetang is commonly eaten in the summer, as it is said to have healing properties that restore nutrients to the body lost through perspiration.

HAEJANGGUK Another dish touted for its healing properties is haejangguk—nicknamed ‘hangover soup.’ The flavorful broth is usually loaded with enoki mushrooms, scallions, sprouts, and often leafy greens. The centerpiece of the dish is pork, from the vertebrae of the pig, so tender that it practically melts on the tongue.

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BARBECUE CATCH OF THE DAY | ON THE GRILL

JOGAE GUI As the largest coastal city in Korea, it’s no wonder that Busan’s food landscape is heavily populated with seafood. Modest yet lively tents serving grilled shellfish abound in the seaside neighborhoods of Cheongsapo, Millak, and Taejongdae. Some tents specialize in a particular type of shellfish, such as jogae gui (grilled shellfish) or garibi (scallops), while many offer a mixed bag, including mussels and shrimp. The simplicity of the accoutrements—usually just butter, diced up onion, and peppers—allows for the briny flavor of the freshly shucked shellfish to take center stage.

KOREAN BARBECUE Perhaps the Korean cuisine that has had the farthest reach internationally is Korean barbecue. Though most barbecue restaurants offer a variety of cuts of both pork and beef, samgyupsal (pork belly) and galbi (ribs), are probably the two most popular traditional meats. These days, galmaegisal, another pork center cut, has become quite popular, as it is both extremely tender and inexpensive. Whatever kind of meat you opt for, Korean barbecue is as much about the experience as it is about the food. It’s quite gratifying to be able to choose how to adorn each piece of meat, cooked by diners to their own temperature preference. With the large array of condiments and banchan (side dishes), and wrapping the meat into either thinly sliced radish, lettuce, or sesame leaves, it’s possible for each bite to deliver a new and unique flavor combination.

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GLOBAL TASTES FROM AROUND THE WORLD

FIND OUT WHY KOREAN FOOD IS GAINING POPULARITY AROUND THE WORLD CHINESE FOOD Busan’s Chinatown, located just across from Busan Station, has the largest selection of food from our neighbor to the west. Some Chinese dishes that have become popular with Koreans are jajangmyeon (noodles in black bean sauce), tangsuyuk (deep-fried sweet and sour pork), and jampong (spicy seafood soup). Chinese restaurants are among the few places you can order lamb, yang-gogi in Korean.

JAPANESE FOOD A lot of Japanese foods have been adopted into Korean cuisine, and vice versa. A prime example is tonkatsu, or fried pork cutlets, called dongkas in Korean. The most common variations of this crisp, savory dish are stuffed with mozzarella or smothered in a rich, brown Japanese-style curry. Izakayas, which are lively Japanese small-plate restaurants with skewers and wraps, have become extremely popular in university neighborhoods such as Pusan-Dae and Kyungsung-Dae. A seafood-loving city, Busan is also home to numerous sushi restaurants, located throughout the city.

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FOOD & DRINK


INDIAN & THAI Traditional Indian fare can be found around town, most notably in the area surrounding the Sasang bus terminal. Haeundae, Pusan-Dae, Kyungsung-Dae, and Nampo-dong also boast excellent Indian food selections. Though Thai food hasn’t come to Busan on as large a scale, several noteworthy Thai restaurants have opened in recent years, and dishes such as pad thai and tom yum are appearing on menus in fusion restaurants and takeout noodle shops around town.

ITALIAN & MEXICAN Many of the more upscale eateries, especially in the areas framing both Gwangalli and Haeundae beaches, offer a selection of Italian pizzas, pastas, and risotto dishes. The number of chefs who have spent time abroad has grown, establishing a solid array of bona fide Italian cuisine. Mexican restaurants can also be found throughout the city and have been a welcome addition to Busan’s international food spectrum. Several excellent places, offering standard Mexican fare, have popped up in the neighborhoods of Seomyeon and Kyungsung-Dae.

Turkish food has enjoyed long-standing popularity in Busan, and there are always new Turkish restaurants opening around town. The most surefire way to procure a Turkish meal is to visit one of the kebab stands near the bar scene in the Kyungsung-Dae neighborhood after dark.

NORTH AMERICAN & RUSSIAN Many former expatriate English teachers have made a permanent home here, and of those, many have opened American-style bars and Irish pubs around town that offer excellent food. The Kyungsung-Dae, Haeundae, Gwangalli, and Seomyeon neighborhoods are home to a number of Western-style establishments, offering chicken wings, burgers, sandwiches, and other Western fare. Busan also has a lively Russian population. Though the streets across from Busan Station have been dubbed ‘Chinatown,’ the area is also known to locals as ‘Little Russia.’ This street, at the moment, is the only place in the city to get a bowl of borscht.

HALAL & TURKISH Home to a small but growing Muslim population, Busan has seen authentic halal food start to pop up, especially in the Geumjeong-gu area around the Busan Masjid. A number of Muslim outlets and halal restaurants surround the prominent mosque. BUSAN MEETING PLANNER

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BUSAN NIGHTLIFE OUT ON THE TOWN | THE PARTY SPOTS

SEOMYEON Seomyeon is the meeting point for all three subway lines and serves as a hub for most of the bus lines in Busan. As such, it is a central entertainment district for locals and tourists alike. The Lotte Hotel and Casino acts as the area landmark and overlooks countless shops, restaurants, and bars that are bustling with patrons every night of the week. Korean barbeque, and other traditional fares, are spread throughout the meandering streets of Seomyeon, side-by-side with international chain restaurants like TGI Fridays and Bennigan’s. Open-air Korean food carts line the streets for a unique dining experience. The place to be for the 20-something crowd, Seomyeon is a great area for anyone looking to enjoy a night on the town, with no shortage of beer pubs, dance clubs, and noraebongs (singing rooms) to choose from.

GWANGALLI Gwangalli is most famous for its impressive evening view of the Gwangan Bridge (Diamond Bridge). The bridge’s famous lighting system provides a perfect backdrop for a night out, and patrons have plenty of options to choose from. Gwangalli is famous for its seafood restaurants. The freshest in seafood can be savoured right off of the boat, where crab, sushi, hoe (pronounced “hway”), and jogae gui restaurants line the shore. You can also find Vietnamese, Italian, and Western restaurants along the waterfront. After dinner, sit and enjoy a coffee in one of the countless cafes overseeing the ocean, and then head to one of the many bars and nightclubs in the area. Gwangalli is a great place to spend a night on the town.

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FOOD & DRINK


IN KOREA THERE IS NO MANDATORY LAST CALL OR CLOSING TIME HAEUNDAE Haeundae Beach is the most famous beach in Korea, and as such, the Haeundae area attracts big crowds every night of the week, especially during the summer months. Aside from major hotels like Novotel, Paradise, and Westin Chosun—which all host world-famous cuisine with international chefs at the helm—there are countless restaurants, bars, and nightclubs spread throughout Haeundae, all within a 10-minute walk from each other. Spend the evening hours in the busiest tourist destination in Busan, and finish the night off with a walk along the famous Haeundae Beach. BUSAN MEETING PLANNER

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FESTIVALS & EVENTS CONTENTS 126 | THE BUSAN INTERNATIONAL FILM FESTIVAL 128 | SPRING FESTIVALS 129 | SUMMER FESTIVALS 130 | AUTUMN FESTIVALS 131 | WINTER FESTIVALS 132 | FESTIVAL DIRECTORY

124 |

BUSAN FESTIVALS


BUSAN MEETING PLANNER

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THE BUSAN INTERNATIONAL FILM FESTIVAL HAEUNDAE | BUSAN’S BIGGEST ANNUAL EVENT

BIFF IS THE LARGEST GATHERING OF FILM LOVERS AND INDUSTRY PROFESSIONALS IN ASIA. Every October, for one colorful and exciting week, filmmakers and cinema lovers from around the world descend on the city for the Busan International Film Festival, the largest gathering of film lovers and industry professionals in Asia. Though featured in different venues around the Haeundae Beach area, the Busan Cinema Center has been BIFF central since 2011. The stunning, $150 million cantilever structure is the largest of its kind in the world and was designed by award-winning Viennese architecture firm Coop Himmelb(l)au. The 30,000-square-meter center includes a 4,000-seat outdoor theater as well as four indoor screens.

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FESTIVALS & EVENTS


BIFF’S RISE TO THE TOP OF ASIA BIFF has grown into the largest film festival in Asia since it premiered in 1996. While it’s well-known for its wide selection of international films from around the world, its primary focus has been introducing new films by first-time directors, especially those from Asian countries. The popularity of the event, when the whole of Busan comes alive with screaming fans and camera flashes, has given rise to a rebirth of the arts community in the area, especially in the realm of filmmaking. Busan has become an increasingly popular shooting location, and arts education in the area has blossomed since the event began 18 years ago.

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SPRING FESTIVALS AROUND BUSAN | SPRING INTO FUN

GWANGALLI EOBANG FESTIVAL —OUR FISHING TRADITION Held in late April every year, the Gwangalli Eobang Festival is the only festival in Korea that celebrates the folk customs of traditional Korean fishing villages. Eobang were cooperative fishing unions created during the Joseon dynasty in order to promote and encourage fisheries in the Suyeong area—the first commercial fishing region of Busan. This unique festival welcomes spring and celebrates the connection to the ocean so deeply felt by Busan citizens. Events take place day and night, primarily at Gwangalli Beach and locations around the Gwangalli area. Festival attendees can participate in traditional maritime practices, such as bare-handed fishing, fishnet dragging, and jindueohwa (torchlight fishing). Other festival highlights include fireworks, lantern-lighting ceremonies, and the area’s glorious avenues of cherry blossoms. Make sure you take the time to visit some of the many raw fish restaurants around the beachfront to truly enjoy the spirit of Eobang.

THESE UNIQUE FESTIVALS WELCOME SPRING AND CELEBRATE OUR DEEP CONNECTION TO THE OCEAN

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FESTIVALS & EVENTS

CHOSUN TONGSINSA FESTIVAL —CELEBRATING NEIGHBORS Tongsinsa, a series of Korean missions that were dispatched to Japan to introduce Korean culture to the neighboring nation during the 17th-19th centuries, have been catching on as a festival theme in Busan. The Tongsinsa Missions, which set sail from Busan, would hold celebratory parades in the streets of Japan upon landing. Those colorful processions are now being re-enacted as part of an ongoing effort to foster friendly relations with Korea’s Japanese neighbors. Visitors from Japan take part in the festival as well, and the parades feature a variety of traditional Japanese and Korean performances, cuisines, and displays. It all culminates in the Joseon Tongsinsa Parade—a lively and colorful procession that symbolizes friendship between the Korean and Japanese nations.


SUMMER FESTIVALS AROUND BUSAN | SANDS OF SUMMER

HAEUNDAE SAND FESTIVAL —ART IN THE SAND Inspired by the white sands of Korea’s most famous beach, the Haeundae Sand Festival takes place annually during early June. First held in 2005, the main drawcard of the festival is the World Sand Sculpture Exhibition. Spectacular sand sculptures are created by local and international artists to amaze and entertain festivalgoers from Busan and around the country. Visitors are encouraged to experience the festival in three ways: ”See the sand, feel the sand, and enjoy the sand.” Festival events include a marathon, an airshow, fireworks, traditional Korean wrestling, and a vibrant street parade. A unique festival highlight is the hot sand bath, where visitors are buried in the sand to receive health and beauty benefits from the sand’s minerals.

ed festivals are held in conjunction with the event, making it a vibrant time of year in Busan, during which visitors have plenty of activities to choose from. While held all over the city, the Busan Sea Festival’s main venue is Haeundae Beach, where performing arts and a variety of watersports programs take center stage. All participating beaches offer windsurfing, beach volleyball, and pin-swimming tournaments. The array of marine leisure activities makes the Busan Sea Festival fun for people of all ages. Visitors can also take advantage of free lessons in ocean rafting, canoeing, kayaking, or scuba diving, and free banana boat rides are also available.

THE BUSAN SEA FESTIVAL —HONOR THE OCEAN Held throughout the city at locations including Haeundae Beach, Gwangalli Beach, Songdo Beach, and Songjeong Beach, as well as several non-beach venues, the Busan Sea Festival is Korea’s largest sea festival. As many as 30 affiliat-

HOT SUMMER! WHEN THE SKY, SEA, AND SAND ARE YOUR PLAYGROUND.

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AUTUMN FESTIVALS

HAEUNDAE | BUSAN’S BIGGEST ANNUAL EVENT

BUSAN FIREWORKS FESTIVAL —LIGHT UP THE SKY

BUSAN BIENNALE —THE ARTS COME ALIVE

The annual Busan Fireworks Festival has become one of the most eagerly anticipated celebrations in Korea. The festival, which centers around the beautiful Gwangan Bridge (Diamond Bridge) in Gwangalli, first started in 2005 during the APEC Conference as a show of honor for the 21 visiting heads of state. The event was so well-received by the general public that it has become a yearly fixture on the Busan festival calendar, drawing more than 1 million annual spectators.

Originally formed as a voluntary cultural event, The Busan Biennale is an arts festival that integrates three festivals in one: the Busan Youth Biennale, the Busan Sea Arts Festival, and the Busan Outdoor Sculpture Symposium. The main purpose of the Biennale is to make contemporary art more accessible to the general public by providing simple interpretations of artwork. Modern art isn’t always easy to understand, so this festival aims to create a forum for open communication and collaboration between artists and art enthusiasts from Korea and around the world. The Busan Biennale happens every other year in even numbered years. Each time, a different theme is chosen. The festival takes place at numerous indoor and outdoor galleries and locations around the city and usually lasts for about 60 days, from late September to late November.

Each year, festival organizers face the increasingly challenging task of improving on the previous year’s display—a task they seem to relish. This drive to continually improve the festival’s magnificence has led to a blending of fireworks with other technologies to create an audio/visual symphony of sound, lasers, video technology, and explosions of light unmatched anywhere in Asia.

THESE UNIQUE FESTIVALS WELCOME SPRING AND CELEBRATE OUR DEEP CONNECTION TO THE OCEAN.

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FESTIVALS & EVENTS


WINTER FESTIVALS AROUND BUSAN | GET IN THE SPIRIT

CHRISTMAS TREE FESTIVAL—HOLIDAY CHEER If you would like to get a taste of the look, the feel, and the spirit of Christmas in Korea, there is no better place than the Busan Christmas Tree Festival. Each holiday season, the Jung-du Gwangbok neighborhood of Busan’s Jung-gu district comes alive with a spectacular display of lights, ornaments, and the joy of Christmas revelers out on the town for a hearty dose of holiday cheer. The centerpiece of the festive street display is a 20-meter Christmas tree erected in the center of the three-way intersection at the heart of the Gwangbok-ro neighborhood. From there, brightly lit streets, decorated with trees shining with lights and ornaments, span throughout the area, allowing visitors to bask in the season’s glow as they walk the winter streets of Busan.

POLAR BEAR SWIM—A DEEP CHILL The Polar Bear Swim Festival was held for the first time in 1988 to celebrate the Seoul Olympics. After starting with only 100 participants taking the polar bear dip, the swim has since grown into one of Korea’s most popular outdoor winter events. The yearly swim, which occupies the top spot on BBC’s “Top 10 Unusual Winter Sports” list, draws well over 3,000 participants every year. After a morning of beachfront activities, participants take the brave plunge into the icy-cold waters off Haeundae Beach.

THE POLAR BEAR SWIM IS ONLY FOR THE BRAVE OF HEART. BUSAN MEETING PLANNER

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BUSAN FESTIVAL & EVENTS DIRECTORY WINTER FESTIVALS

WEBSITE

SUMMER FESTIVALS

WEBSITE

Busan Christmas Tree Festival

bctf.kr

Haeundae Sand Festival

sandfestival.co.kr

The Polar Bear Swim Festival

bear.busan.com

The Busan Sea Festival

seafestival.co.kr

Busan Port Lighting Festival

lightingbusan.org

Busan Biennale

busanbiennale.org

The New Year Festival

festival.busan.kr

Busan International Rock Festival

rockfestival.co.kr

Busan MICE Festival

bto.or.kr

WEBSITE

AD STARS

adstars.org

The Busan Theater Festival

bstheater.or.kr/

Busan International Comedy Festival

bicf.co.kr

Kijang Anchovy Festival

tour.gijang.go.kr

The Busan Urban Agriculture Exhibition

dosinongup.com/

Busan Science Festival

busansf.or.kr/

Busan Maru International Music Festival

bmimf.co.kr

Busan Super Cup International Yacht Race

busansupercup.or.kr/

Busan International Film Festival

biff.kr

Busan Lotus Lantern Festival

bba48.or.kr

Busan Fireworks Festival

bff.or.kr

Gwangalli Eobang Festival

festival-eobang.suyeong.go.kr

Busan Choral Festival & Competition

busanchoral.org

Busan International Short Film Festival

bisff.org

Busan International Surfing Festival

ksasurf.org/

Busan International Performing Arts Festival

bipaf.org

Busan International Travel Fair

bitf.co.kr

Chosun Tongsinsa Festival

tongsinsa.com

Busan Fashion Week

busanfashionweek.org

International Busan Contents Market

ibcm.tv

Sea Art Festival

busanbiennale.org

Busan Port Festival

busanportfestival.kr

UN Day Ceremony

un.org/

Busan International Dance Festival

bidf.kr

Busan Cup Women's International Match Race

busanmatch.com

Chinatown Special Zone Festival

busanchina-f.com

Busan International Food Expo

bife.kr

Busan International Art Fair

artbusankorea.com/

SPRING FESTIVALS

132 |

FESTIVALS & EVENTS

FALL FESTIVALS

WEBSITE


BUSAN MEETING PLANNER

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USEFUL INFORMATION CONTENTS TRANSPORTATION 136 | GETTING HERE: KOREA 137 | GETTING HERE: BUSAN 138 | IMPORTANT NUMBERS

AREA MAPS 140 | BUSAN CITY MAP 141 | NAMPO DONG MAP 142 | HAEUNDAE MAP 143 | GWANGALLI & CENTUM CITY MAP 144 | SEOMYEON MAP & BUSAN METRO

BUSINESS DIRECTORY 146 | MICE ALLIANCE DIRECTORY 147 | BTO MICE CONTACT

134 |

BUSAN MEETING PLANNER GUIDE


BUSAN MEETING PLANNER

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GETTING HERE: KOREA | INTERNATIONAL TRAVEL

AIR TRAVEL TO KOREA South Korea has 7 international airports, and while Busan enjoys a growing list of international direct flight access, most international flights take you to Incheon International Airport. It is the country’s largest airport, with connections throughout the world. This is also one of the the best run and best designed airports in the world—a pleasure to use.

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TRANSPORTATION

Incheon International Airport is served by most of international airlines. While the domestic Korean Air and Asiana offer the most flights, there are daily flights from dozens of other operators. Busan’s own Gimhae airport has international connections to China, Japan, Hong Kong, Philippines, Russia, Taiwan, Thailand and Vietnam. Gimhae also has daily flights

directly from Seoul Incheon for passengers.

OCEAN TRAVEL TO KOREA Busan Port International Passenger Terminal is the largest seaport in Korea. There are frequent ferry connections from Busan to Japan. JR Kyushu’s Beetle hydrofoil service from Busan to Fukuoka is the most popular which travels to Fukuoka in just under

three hours with up to five connections a day. It also offers service to nearby Tsushima. All other links are slower, overnight, ferries, such as Pukwan Ferry Company’s services to Shimonoseki. A Busan-Osaka ferry is operated by Panstar Line Co., Ltd. Incheon’s International Ferry Terminal 1 has services to several cities in China, such as Weihai, Dandong, Qingdao and Tianjin.


GETTING HERE: BUSAN | DOMESTIC TRAVEL

GIMHAE AIRPORT: BUSAN BY AIR

THE KTX: BUSAN BY RAIL

Busan’s International Gimhae Airport (IATA: PUS) is situated just 40 minutes from the main convention facilities in the city. There are separate Domestic and International terminals next to each other.

While getting to Busan from Seoul may seem like an inconvenience at first, many travelers are grateful to have the opportunity to use the KTX. The KTX is a marvel of modern transportation. Referred to by Koreans as “the airplane on the ground,” the KTX makes the trip from Busan to Seoul in just 2 hours and 18 minutes. Watch the scenic Korean landscape zip by at speeds of up to 305 kph (190 mph). Once arriving in Busan, you are just 30 minutes from the city’s main convention district.

Domestic flights are from Seoul Gimpo (IATA: GMP), Seoul Incheon Airport (IATA: ICN) and from Jeju Island (IATA: CJU). There are 35 weekly flights directly from Incheon to Busan for connecting passengers, and 188 weekly flights to Busan from Seoul Gimpo.

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IMPORTANT NUMBERS EMERGENCY LISTINGS NAME

TELEPHONE

Busan City Call Center

051-120

Counseling Center

1577-7716

Police Station

112

Fire, Rescue

119

Directory Assistance

(Area Code) + 114

Directory Assistance for local and nationwide numbers for foreigners

00794, 080-211-0114

Directory Assistance for international numbers

00794

International Collect Call

0077

International Telegram Service

00795

CAR RENTALS NAME

TELEPHONE

WEBSITE

Hertz (Kumho)

1588-1230

www.ktkumhorent.com

AVIS

1544-1600

www.avis.co.kr

Goodtime

1600-4412

www.goodtimerent.co.kr

MOBILE PHONE RENTAL SERVICE NAME

TELEPHONE

WEBSITE

SK Int’ Busan Roaming Airport Center

+82-51-941-9011, 1599-2011

www.skroaming.com

KTF Int’ Busan Roaming Airport Center

+82-51-941-9433, 1588-0608

www.ktfroaming.com

tour2korea.com

138 |

USEFUL INFORMATION

-

www.tour2korea.com


BUSINESS HOURS BUSINESS TYPE

WEEKDAYS

WEEKENDS (SAT, SUN) & NATIONAL HOLIDAY

Banks

09:30 a.m. - 04:30 p.m.

09:30 a.m. - 04:30 p.m.

Government Offices & Organizations

9 a.m. - 6 p.m.

09:30 a.m. - 04:30 p.m.

Department Stores (varies according to store)

10:30 a.m. - 10 p.m.

10:30 a.m. - 10 p.m.

Private Businesses

Open 08:30 a.m. - 10 a.m.

Open 08:30 a.m. - 10 a.m.

Nightlife (varies according to business)

Close late in the evening

Close late in the evening

MONEY BUSINESS TYPE

WEEKDAYS

Denomination

The currency in the Republic of Korea is the Korean won (KRW) .50,000, 10,000, 5,000, 1,000, 500, 100, 50, 10 won

Credit Card

International credit cards are widely accepted.

ATM (Cash Point)

Cards with the Plus and Cirrus logos are the easiest to use and most widely accepted in Korea. Some places also accept international cards such as Maestro, Electron, JCB, and China UnionPay cards.

Tipping

It is not customary to tip in Korea, especially since a 10% service charge is already added to the bill at all tourist hotels and some up-scale restaurants.

Tax Refund

You can receive a VAT refund on purchases made at areas with the “Tax Free Shopping” sign.

BUSAN MEETING PLANNER

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BUSAN

140 |

AREA MAPS


NAMPO-DONG

BUSAN MEETING PLANNER

| 141


HAEUNDAE

142 |

AREA MAPS


GWANGALLI

BUSAN MEETING PLANNER

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SEOMYEON

144 |

AREA MAPS


MICE ALLIANCE DIRECTORY PCO/PEO

HOTELS/ACCOMODATION

TOURISM/SHOPPING COMPANY

TELEPHONE

Kunoh Misep Co., Ltd.

051-933-4385~6

Busan Premium Outlets

051-940-1921

Dream Korea Co.,Ltd.

070-4687-4814

LUDENS CONVENTION

051-513-7772

BUSAN FEDERATION OF HANDCRAFTS COOPERATIVES

051-740-7588

070-4672-3723

Lotte Duty Free Busan

051-810-3816

coveacruise

051-743-2500

Lee convention Co., Ltd. MICE Plans

051-783-1170

Messe Korea.Inc

051-740-7705

Bexco Interior Design (BID)

051-740-8100

BMD

070-4333-4670

BZen Communications

051-781-1990

BK Media Co.,Ltd.

051-610-0256

I-Convention Co.,Ltd.

051-751-2021

ioconvex

051-905-2525

Induel Conventions co., Ltd.

051-741-6248

KOREX

051-743-7100

CALLING C&D

051-851-3273

J2 Fairs Co.,Ltd.

051-710-5657

MICE Station

--

Global KHC CO., Ltd.

1588-8402

TOURISM/SHOPPING COMPANY

COMPANY

TELEPHONE

TELEPHONE

SongJeong Hotel

051-702-7766

Arpina

051-740-3214

Busan Lotte Hotel

051-810-5200

Sunset Business Hotel

051-730-9994

Shinsegae Chosun Hotel Inc

051-749-7410

ibis Ambassador Busan City Centre

051-930-1141

Commodore Hotel Busan

051-461-9724

Seacloud Hotel

051-933-1256

Paradise Hotel Busan

051-749-206

Park Hyatt Busan

051-990-1364

Pale de CZ Condominium

051-746-7838

SAEBUSAN TRAVEL SERVICE Co., Ltd.

051-851-0600

SUNJIN Travel Service Co,.Ltd

051-501-3880

Shinsegae Duty Free

051-749-1280

Shinsegae Centum City

1588-1234

Yeo Haeng Fun Co. Ltd.

051-781-7222

CNJ Travel

070-8610-2479

Eunsan Shipping & Aircargo Co., Ltd.

051-441-9966

HOTEL FLAMINGO

051-328-3000

Jane Tour DMC

051-714-7388

051-749-5101

Travelcafe, Co., Ltd.

070-4143-1298

Hanwha Horels & Resorts Haeundae

Threecall S&S Co.,Ltd.

051-990-1058

Haeundae Grand Hotel

051-740-0590

Hankook Travel

051-245-2069

Haeundae Centum Hotel

051-720-9100

Samjoo Diamondbay

051-990-1595

Haeundae Glory

051-712-5470

Homers Hotel

051-750-8112

Hotel Nongshim

051-550-2407

Best Western UL

051-328-2001

HOTELS/ACCOMODATION TELEPHONE

COMPANY

COMPANY

TELEPHONE

Golden Express Tours

051-633-8000

Kunoh Seacloudhotel

051-933-4393

Hotel Riviera Haeundae

051-740-2102

New Busan Travel Co,.Ltd.

051-806-2068

Kookje Hotel

051-642-1330

Hotel ForĂŞt Haeundae

051-743-2853

mts

051-852-1231

Novotel Ambassador Busan

051-743-1234

Marianne Hotel

051-606-0600 BUSAN MEETING PLANNER

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MICE ALLIANCE DIRECTORY HOTELS/ACCOMODATION COMPANY

TELEPHONE

Best Louis Hamilton Hotel

051-741-7711

ibis Budget Ambassador Busan Haeundae

051-901-1100

Best Western UL Busan

051-801-9911

Crown Harbor Hotel Busan

051-678-1000

PERFORMANCE & VENUES COMPANY

TELEPHONE

Munhwa Cong

051-754-5419

Samjoo Co.,Ltd.

1566-3651

Busan Cinema Center

051-780-6020

Kitchenborie Co. Ltd

051-726-8888

BEXCO

051-740-7345

MICE SERVICES COMPANY

ADDITIONAL SERVICES

MICE SERVICES

TELEPHONE

COMPANY

COMPANY

TELEPHONE

TELEPHONE

LanguagePark Ltd.

051-509-5407

DR

051-624-4620

Lufthansa

051-972-3402

GOLDEN BLUE

051-727-2883

MAC DESIGN

051-740-7561

GKL (Seven Luck Casino)

051-665-6272

TravelBusan.com

051-912-3377

Brainstorm

051-851-1531

Busan Tourism & Convention Forum

051-740-7821

MUST BEE

070-7514-6948

SEA LIFE Busan Aquarium

051-740-1771

BiZ

051-747-4334

Busan e-FM

051-663-0100

AD 21

051-635-0022

BLUE, Co.

051-741-3034/5

Air Busan

051-410-0835

SamJun Electronic

051-740-7799

EXCO PROMOTION

051-740-7718

SJ edu

051-804-8205

Eos Design

051-740-7760

Centum Co. Ltd.

051-704-2396

Erencom service co.,Ltd

051-740-8119

AMISAN

051-746-5151

C. C Partners. Inc.

1577-7297

KORAIL TOURISM DEVELOPMENT

051-466-8122

Asiana Airlines Busan Branch

051-792-6100

CORESOM

051-744-5950

TSM Co. Ltd.

051-740-3500

PARADISE CASINO

051-749-3534

PREMIUM PASS INTERNATIONAL

02-2138-0162

GMT Global

051-625-5171

HaeChungWon Co. Ltd.

051-515-0455

Lounge 21

051-720-9000

LAUSANNE HMA Inc.

070.4906.7454

GoodTime tour

051-512-4412

Daeyu

051-861-3143

DNED

051-740-7790

Dongbu Express

051-623-7368

dongaTG

051-468-7277

Meme Creative Communications

1566-6317

Manbo Design

051-242-8602

Design Busan

051-936-3775

Lexington Consulting INC

051-740-7400

Party Tree

051-311-8203

146 | BUSINESS DIRECTORY

ADDITIONAL SERVICES COMPANY

TELEPHONE


BUSAN TOURISM ORGANIZATION | MICE DIVISION Contact the Busan Tourism Organization today and let our friendly, expert staff help you with all your convention, meeting or event needs. See you in Busan!

CONTACT: MICE Bureau, Busan Tourism Organization (BTO) | TEL: +82 51 780 2151~8 | FAX: +82 51 780 2159 | E-MAIL: busanmice@bto.or.kr | WEB: www.bto.or.kr PRODUCED BY: Meme Creative Communications | WEB: www.memecc.com | TEL: 1566-6317 | PROJECT MANAGER: Michael Edmunds - EMAIL: mde.memecom@gmail.com


BUSAN MEETING PLANNER

WWW.BTO.OR.KR


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