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Haeundae, an Attractive First-Class City

City NEWS JUNG-DONG 2 RO 11, HAEUNDAE-GU, BUSAN. (#612-701) PH: 051-749-4045

Haeundae City News

Issue No.41, May 2014

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WWW.HAEUNDAE.GO.KR

Haeundae Market Getting a Facelift

The

Small and Medium Business Administration allocates 1.8 Billion won to revitalize the area.

W

627 stores on Gunam-ro and Aehyang-gil have been selected as a commercial revitalization area by the Small and Medium Business Administration.

e can soon expect to see some dramatic changes in the Haeundae Market and Haeundae City Office areas after the Small and Medium Business Administration selected the areas, which contain 627 stores, to be the beneficiary of 1.8 Billion won in federal government support as part of a nationwide revitalization project. The area will be rejuvenated with newly decorated signs and streets with the goal of turning it into Haeundae’s newest shopping and tourism hot spot. The Small and Medium Business Administration chose the area due to its high development potential. The area boasts an abundance of both traditional and modern fares, and due to its proximity to Haeundae Beach and the Haeundae City Office, the investment is expected to result in a dramatic increase in activity. The city has been preparing to receive the funds since 2009, but has now finally received concrete approval. The city plans to improve on the management infrastructure in the area, as well as take on many projects including: • improving and expanding parking facilities

• road improvements • decorative signage • building theme streets and cultural areas To improve public relations and communication, an area blog and other promotional projects will also be put into action. The target area selection is expected to have a dramatic impact on the Haeundae tourism industry. Over the last few years, the time people spend at the beach has been on the decline, and aside from those located along the beach itself, area stores have seen a corresponding decrease in sales. With this revitalization project, the ‘touristy’ area will be expanded well beyond the borders of the beach, resulting in a better all around Haeundae experience. Area store owners are understandably excited by the prospect, and they are eager to participate by increasing education for sellers, building a customer service center, and expanding a fixed-price system. “When it expands to U-dong and Jung-dong, the project will be even more effective.” said a city official. For more information, contact the Department of Economic Improvement at (051) 749-4473

Old Haeundae Station Becomes ‘SMART’ FOREST Place for Arts and Culture CONSERVATION

The

first exhibition ‘Youthful Ocean’ will be on display through June 27th

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Haeundae’s new drone is fitted for pre vention of fires, landslides, and pests.

For more information, contact the Department of Tourism and Culture at (051) 749-4083

”To patrol for the prevention of fires, landslides, and pests, and to take pictures of Haeundae from the sky, an unmanned aerial vehicle will fly above the mountains and the ocean of Haeundae.” The use of drones and their many applications has recently been a global hot topic. Now, the City of Haeundae is ready to venture into Haeundae conserves forests with this new technological world— for a new drone. the purpose of forest conservation. A drone is an unmanned plane or helicopter that is controlled remotely by radio waves. They are being used in many ways around the world these days to carry out tasks that people can not, and they do these tasks cheaply and efficiently. Haeundae is planning to use 20 Million won of its budget to purchase one in the second half of the year. It will be deployed in order to patrol forests for fires, landslides, forest damage, and pest control, and is expected to be active 24 hours a day. Controlled by a specially trained agent, images from the drone will automatically be sent back to the city office for a quick response to any situation that the drone might encounter. The drone will also be employed to increase beach safety during the summer months by watching for rip currents. Check back soon for the drone’s special website, where images will be streamed for public viewing, giving us all a chance to see the beauty of Haeundae from the sky.

Image Right: The old Haeundae station has turned into an open art gallery.

For more information, contact Department of Forest Conservation at (051) 749-4543

irst built in 1934, the old Haeundae train station was retired from service last year to make way for the new station located in the Jangsan area. But it’s days of serving the public are far from over. On April 10th it was officially reopened as a public art gallery, with an inaugural exhibition, called ‘Youthful Ocean’, which features some of Korea’s best young artists on display through June 27th. The long-storied station is the only one of its kind in Korea with an octagonal roof, serving millions of patrons over the course of 79 years. After renting the station temporarily from Korail, Haeundae hired professional artist Yu Mi-yeon to come in and manage the station gallery. “We are planning to make this gallery the place where daily lives and arts can combine naturally, and differentiate it from others with unique exhibitions and programs,” said Yu. “We also hope to make it a very unique place where people can relax while enjoying artwork and musical performances.” The space offers a chance for Busan’s young artists to display their work, while also serving as a multi-use facility and a rest area for visitors to enjoy works of art in a storied old relaxing atmosphere.

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Issue No.41, May 2014

JUNG-DONG 2 RO 11, HAEUNDAE-GU, BUSAN. (#612-701) PH: 051-749-4045

Haeundae City News

Haeundae, an Attractive First-Class City WWW.HAEUNDAE.GO.KR

LOST ON MT. JANG?

CHECK THE LOCATION MARKERS!

Haeundae’s new marker system

makes for a quick rescue for hikers in distress

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ast January, a female hiker, identified only as Lee, took a nasty fall while hiking on Mt. Jang in Haeundae. Fortunately for her, Haeundae had erected trail markers that allowed her to tell 119 emergency operators the nearest marker number to her location. Before she knew it, help had arrived and she was ok. A similar story happened in April on Mt. Jang when another hiker, Kim, found himself dehydrated and lost in the dark. He too was quickly rescued by an emergency unit after relaying the nearest marker number to 119 operators. The city has been investing fully in the Jangsan Eco Forest project around Mt. Jang since 2011. They have done this not only to preserve the area’s natural beauty, but to also offer visitors a safe green getaway near downtown. Last year, the city completed three new trails; the Trail of Participation, the Trail of Learning and the Trail of Health. Additionally, they installed 43 location markers that allow hikers to know exactly where they are on the mountain. Maps have been made available to the public and they have also been distributed to fire stations in Haeundae. As a result, 119 responders can quickly ascertain the location of hikers who might be in distress. The city is planning to increase its budget in the future for additional trail maintenance projects so that citizens can enjoy hiking in a safe, pleasant environment. For more information, contact the Department of Forest Conservation at (051) 749-4543 Location markers turned out to be very helpful for hikers

Becoming Patrons of Hope

A grandmother chronically shivering with cold

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et’s call her Yun Hyun Ja. She is a 71 year old woman who spends her days, no matter what the weather, shivering with cold. She always feels cold because she is very, very ill. In August 2011, she was diagnosed with tongue cancer, and since undergoing surgery at Yonsei Severance Hospital, she has spent three years on medication and in chemotherapy. She is always cold because her body has withered away after all of the treatment and repeated hospitalization. She lives on an electric heating pad, which she had to borrow from a neighbor after hers broke. With no laundry machine, she does it by hand. As this and all cleaning tasks have become very difficult for her in her frail state, she ends up living in unsanitary conditions. Her children are largely unable to help, suffering from disabling conditions of their own. Please lend your support to help her feel less cold and lonely. For information on how you can help, call the Department of Welfare at 051-749-5694 Recently, many of you donated money and clothes to help Eun-jin, a woman we introduced in this paper in March. Thank you for all of your warmth and support.

Around Town: Yet-nal Red Bean Sherbet

Alleys of Culture in Bansong Alley culture naming competition encourages citizens to get creative

and to take pride in Bansong By

Kim Won-hee, guest journalist

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aeundae is moving forward with plans to continue the Bansong Alley Culture Making Project for citizens in an isolated area of Haeundae. The goal of the project is to open the lines of communication with citizens in those areas while also emphasizing greater job creation in Bansong. It also seeks to make Bansong a more attractive place to stay, while highlighting its unique cultural offerings. There is the added benefit of creating more jobs and opportunities for people to open their own businesses. Plans by the city call for a systemization of the project for people to keep their culture intact once the project is complete. Citizens who are interested in participating can apply for the competition to choose the best project plan. The deadline is May 9th with the winner being announced on the 23rd. The main subjects for the competition will be a cultural project for out of school teenagers, the elderly, the disabled and multi-cultural families. All efforts are aimed at helping all to participate and integrate more freely with Korean society. Also there will be a project with the goal of helping people to better know their neighbors while increasing

their pride in being citizens of Bansong. Lastly, there is a project that will allow citizens to create their own take on culture as well as jobs for themselves. There will be a whopping 50 million won in prize money, and anyone who lives in Busan is open to participate in the competition. For more information, contact Department of Job Creation and Welfare at (051) 749-2902

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Haeundae, an Attractive First-Class City

JUNG-DONG 2 RO 11, HAEUNDAE-GU, BUSAN. (#612-701) PH: 051-749-4045

Issue No.41, May 2014

Haeundae City News

PARK BYUNG-GON'S

WWW.HAEUNDAE.GO.KR

Haeundae Corner

Street Culture & the Dalmaji Flea Market Star in your own fairy tale. Make precious memories with loved ones.

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he traffic is jammed on the road between Dalmaji and Songjeong. In fact, it would be much faster to walk than drive. Pedestrians crowd the sidewalks. What are they here in Dalmaji to see? Flowers, having bloomed a week earlier due to the especially warm spring, fall from their boughs through the last bite of winter. How do people feel amid this downpour of flower petals? Blessed? Ephemeral? Haewolijeong, the gazebo built in 1997, has become a symbol of Dalmaji. On this afternoon, with no moon to be seen, I still feel refreshed in this place. A traditional Korean poem called ‘In Haeundae’ by Lee Kwang-su is engraved on Dalmaji Monument. Many want to see it removed because of the poet’s pro-Japanese activities. However, the poem itself is a masterpiece that sings of Haeundae’s beautiful scenery.

It’s now been 14 years since the New Millenium Clock Tower was built. How time flies. I’ve wondered how a market would fit into this beautiful place. Since 2011, Dalmaji Flea Market has been open every afternoon on weekends. Hand-crafted cups and engraved bottles, hand-made soaps, fancy leather goods, ceramics, aroma oils, and all types of traditional Korean craftworks are available from smiling vendors along the market. At the most popular booth, talented artists draw caricatures of customers in just 10 minutes. These cartoonish drawings of themselves will become precious spring mementos, carrying memories of this beautiful moment. After examining what was available, I bought myself a bottle marked ‘Aroma Therapy’. To me, it seems like air freshener. I’m not sure if it will work, but I gladly gave the 10,000 won to support the

vendor. I hoped all of the 65 Dalmaji Flea Market artists are able to continue to share their artistic talents, and keep bringing smiles to faces, and that they continue to find their inspiration here. I remembered last February, when I saw young artists attracting foreign tourists in Seoul’s Bukchon Hanok Village. It also reminded me of when I bought some Korean crafts from an artist at a flea market in New Zealand four years ago. Culture and art don’t need the confines or splendor of museums and theaters. Sometimes, there is no better place than the street markets, where vendors and buyers can create, be inspired and inspiring, and share their vision with everyone who comes by. Maybe I came too early, but I didn’t see any performance artists, or a place where I had heard I could donate old books. Dalmaji is full of gorgeous cafes and fancy restaurants, but just eating and drinking don’t do Dalmaji justice. You will enjoy your time here more at the galleries at the entrance to Dalmaji, at the flea market, and strolling Moontan Road, Sampo Beach Road, and the old railway trail. I have been to five day markets— like Osige Market, Namchang Market, and Gupo Market, as well as traditional markets such as Dongrae Market and Bujeon Market. I’ve also visited Sunday Dawn Market, Farmers Market, and Night Market in New Zealand. Food and music are vital at these places, and I was a little sad not to see some musical performances on Dalmaji. A great experience would be improved even more with some music, and a little more festivity. Make your way to Dalmaji. The flowers are falling, and the spring passes by.

Around Town: Yet-nal Red Bean Sherbet

A humble place for red bean sherbet with a taste that is anything but humble By

Kim Won-hee, guest journalist

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n case you haven’t noticed in recent years, walking is one of Korea’s favorite pastimes. I myself also spend a lot of time walking around with friends and family. Sometimes, when I have been walking around for a few hours, I find myself feeling thirsty and tired. When you find yourself in a similar situation, I have the perfect place to take a break. Yet-nal Red Bean Sherbet (옛날팥빙수집), which is located across the street from the Rodeo outlet, offers up some great treats for weary walkers. Looking at it from the outside, with its humble appearance, you might find it hard to believe how famous it actually is in the area. It’s become so popular that five more red bean sherbet places, with more stylish interiors, have opened up nearby.

Yet-nal is run by a friendly, modest looking man, who used to be owner and chef at both a Japanese restaurant and a galbi restaurant before opening Yet-nal five years ago. The menu is very simple featuring only red bean sherbet and red bean porridge. Both of the dishes themselves are simple, but delicious. The red bean sherbet consists of red beans, ground ice, milk and peach topping. Much like the place in which it is served, it is humble and unpretentious. In an ever-changing Haeundae, where skyscrapers fill the sky and rapid development blankets the area, I hope that small establishments like Yet-nal stay with us forever. For more information, contact them at (070) 8920-3154

HEALTH COLUMN -

about Boyak?

How much do you know

Is Boyak

only for our

elder citizens? Lee Young-ja, Doctor at Busan Youngchun Son Oriental Medicine Clinic.

By

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oyak is a traditional herbal medicine that is popular in Korea for increasing physical strength, gaining weight, and increasing overall health. Many people recognize it as a valuable health supplement, but also believe boyak is only good for seniors, or simply for a boost in energy. However, recent research shows: 1. Boyak increases metabolism. Deer antler extract is an ingredient that increases metabolic energy. 2. It strengthens the immune system. 3. It enhances resistance to injurious biochemical, and physio-chemical stimulus. 4. It is related to endocrine modulation. 5. It increases the body’s natural detoxification function by synthesizing hepatic glycogen and protein, and protects the liver from toxic substances. 6. Along with multi-vitamins, hormones, and additional micro-elements, boyak also helps prevent aging. Boyak is also helpful for many of the symptoms suffered by younger people like students, professionals, pregnant women, and children with weak immune systems or picky appetites. In fact, anyone who deals with headaches, indigestion, constipation, or sexual disfunction can benefit from boyaks healing properties. Modern problems like pollution and stress weaken our immune systems and overall health. Boyak can help to prevent many of these problems and diseases, and contribute to a healthy lifestyle. Boyak isn’t just for our grandparents.

PRODUCED BY MEME COMMUNICATIONS


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Issue No.41, May 2014

Haeundae, an Attractive First-Class City

JUNG-DONG 2 RO 11, HAEUNDAE-GU, BUSAN. (#612-701) PH: 051-749-4045

Haeundae City News

Hot & Cool

WWW.HAEUNDAE.GO.KR

Haeundae’s SNS News for April Join us! Facebook.com/haeundaegu THE RAPE BLOSSOM IS THE NEW CHERRY BLOSSOM

The most popular keywords in April

Haeundae - Flower - Spring. What do these three words make you think of? Yes! Cherry blossoms in Dalmaji. But it might be time to add another flower to that list- rape blossoms. You won’t need to go far. You can find plenty of the beautiful yellow flowers along the Suyeong Riverside. If you are a flower lover, I also recommend you go to Seokdae Flower Garden. Your eyes will thank you.

SCARY APRIL FOOLS As usual, a lot of lies were told on this year’s April Fool’s Day. Perhaps the most notable was a notice posted for a “Lost Cat”, with a photo of a lion on it. It was accompanied with the additional note that ,“Your life is not assured should you find it.” Maybe the lion is actually a cute pet in the eyes of its owner. Oops!

SPENDING SOME QUALITY TIME WITH DAD Love for their children is essential for every parent. A photo of one father’s efforts, where he connected his legs with his daughter, who wears leg braces, attracted a lot of attention on the web. The little girl looks so happy and content basking in her father’s love. This photo made me appreciate the ordinary things in my life that I take for granted, like walking without any difficulties.

I WON’T FORGET THE VICTIMS OF THE SEWOL A truly sad disaster happened. So many young students died due to the irresponsibility of adults charged with their care. There was also a family looking forward to a new life in Jeju, an engaged couple, and crew members who made the ultimate sacrifice to save their passengers’ lives. We must all make every effort to insure that this never happens again.

EVERYBODY CAN BE A PHOTOGRAPHER AT THE DALMAJI OBSERVATORY. An observatory has been built at the entry to Moon Tan Road on Dalmaji, where you can view the ocean, Dongbaek Island, Marine City, and Haeundae Beach. You can take a masterpiece photo here even if you’ve never taken a photography class. Why not grab your camera and visit Dalmaji this weekend?

HONEY BREAD? KING CRAB BREAD? NOW THERE’S HAEUNDAE BREAD! What food should you not miss out on in Haeundae? It’s called Haeundae Bread. Last month, a competition was held to decide on Haeundae’s representative bread. Heaundae Hi Bread took first prize, and Dalmaji Bread got second. A lot of Facebook friends say they want to taste them both as soon as possible. I will let you know as soon as they are on the market!

The Greats of Korean Modern Art on Display in Busan Extensive series of masterpieces of modern Korean painting at Busan Museum of Art through July 6th By

Kang Mi-ok, guest journalist

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special art exhibition, Masterpieces of Modern Korean Painting, which attracted over 400,000 people to the National Museum of Modern and Contemporary Art in Seoul, is now on display at the Busan Museum of Art through July 6th. In recent years, most of the major exhibitions in Korea have featured foreign artists, leaving Korean artists relatively unknown by casual art lovers. That’s why Busan Museum of Art has set out to allow the public greater insight into the world of Korean modern artists and their great achievements that have enchanted people over the years. The exhibition features 100 paintings by 57 representative artists from the 1920’s through the 1970’s. Artworks such as Bull by Lee Jung-seob, Laundry Field by Park Su-geun, Sanwol by Kim Hwan-gi, Sister Gillye by Cheon Kyeong-ja, and Gunjak by Kim Ki-chang. The exhibition aims to allow audiences to take in the full breadth of Korean modern art at a single venue. Audiences can also enjoy additional pieces featured exclusively in Busan that weren’t included at the exhibition in Seoul, such as Two Women and A Well Side by Park Su-geun, Fish by Jang Wook-jin, Melody of Spring by Kim In-seung, Myeong Ryun Dang by Do Sang-bong, and A Million Dots by Kim Hwan-gi. Some works are specifically related to Busan; Scene of Beomil-dong and Family, which were painted by Park Go-seok while he was taking refuge in Busan during the Korean War are on display. From the same period there is also Train for Refugees, which was painted by Kim Hwan-gi while he was a war painter in Busan. Additionally, 30 pieces called Life of Jesus by Woonbo Kim Ki-chang are on display. This series of paintings are highly significant because he painted Jesus, who is most commonly a western subject of art, in a very Korean style. Audiences can enjoy the beauty of the artworks, as well as the artists’ spirits expressed through their art while suffering through difficult periods of Korean history, such as the Japanese colonial period, the Korean War, national division, political conflicts, and financial travails. Open Daily 10 a.m. to 8 p.m. 6,000 won for adults, 3,000 won for children and adolescents. Guided tours are available at 11 a.m., 2 and 5 p.m. For more information, contact the museum at (051) 747-1216 or visit www.busan.koreanpainting.kr

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