Work Ready 2 Brick Lane Client:
London Borough of Tower Hamlets.
Supporting documents: Brick Lane Threads, Feasibility Study.
In Brick Lane there is a parade of shops, above which run a number of Housing Association properties with balcony access.
This project suggests using the side parapet at first floor level for an art installation\ feature lighting. The installation may features different images\writing depending on the viewers position, to allow for different to support navigation and create interest.
Market ready 2 - Group
Work ready - Balcony Art Installation
We formed a group of 4 - myself, Miriam, Elisa and Nadia and were named group number 3 for the brief that its been assigned this week. The London Borough of Tower Hamlets will be the client for this project that suggested we use the side parapet at a first floor level for an art installation\ feature lighting. The installation may feature different images\writing depending on the viewers position, to allow for different navigation support and create interest.
Once the roles were decided we wanted to create two “teams” - Miriam and Myself will focus on digital and Elisa and Nadia on illustrative/sketchy.
The aim of this project is to focus on how design can improve the local neighbourhood, In collaboration with the Tower Hamlet Council.
The 4 of us will get to research and select our interests in order to develop an idea for a successful outcome. We will engage with the Brick Lane area and picture a possible way to improve the navigation of the street creatively that brings to light the most important places of the area.
First we decided the roles that each one of us will take and since we know each other very well we believe that our strengths combined will fulfill the project to its entirety.
We will also research within the area and its current installations and give it our own twist.
Working in groups of 3–5 we had chose one of three live briefs, between the Themed Crossings / Walkways, the Balcony Art Installation and the Way-finding. Our group decided for the Balcony Art Installation at the beginning of Brick Lane, in a way to help people discovering the beauty of all street. To try and blend with the community, we took a look at what this street is about and how actually we could improved it in a fairly and not aggressive way: Recycling soon became the key word of all our project, focus on green energy and 0 waste. To understand how physically make a difference, we looked at Brick Lane history, discovering that: The street was originally
called Whitechapel Lane and changed in the 15th century for the affluence used of brick and the tile manufacturers who set up shops in the street. It was a poor slum area and heaven for immigrants moving to London to escape persecution abroad (+Irish and Jewish population). It is also home to and artistic community (Graffiti - Street Art) In 20th century became the home of many Bangladeshi people and famous for curry in London (Traditional and authentic cuisine). House of the famous Brick Lane Market on Sunday, licensed in the 1800s (unusual at the time as market were not supposed to be open on the Sabbath. Plus galleries, exhibition, spaces, shops, bar, restaurants and coffee. It’s important to keep in mind the story behind this place to create something related and inherent.
Work ready - Individual research, Origami
What can we do to make this part of the street artistically interesting? Origami A brief history: O-RE-GAMI Since paper degrades as it ages, it is hard to come up with an exact timeline for the invention of origami. It is generally accepted that paper was invented around 105 A.D. in China. Paper is folded for purely practical purposes (such as concealing the contents of a letter from open view) It’s a Japanese tradition and at first was ceremonial, knows as ‘Tsutsumi’ or ‘Noshi’. As paper became more affordable, common people began
making origami figures as gifts or creating folded cards and envelopes for their correspondence. Origami also started to be used as an educational tool, since the folding process involves many concepts that are relevant to the study of mathematics. The first book about origami was Sembazuru Orikata (Thousand Crane Folding) written by Akisato Rito and published in 1797. This book was more about cultural customs than a series of instructions, however. There is a traditional story in Japan that says if a person folds 1,000 paper cranes, they will be granted one special wish. Akira Yoshizawa is known as the “grandmaster of origami.”
Born in 1911, he first learned origami as a child. In his 20s, he used his knowledge of origami to teach new employees in the factory where he worked on the geometry concepts needed to complete their jobs. In 1954, Yoshizawa published Atarashi Origami Geijutsu (New Origami Art). This work established the basis for the symbols and notations that we use today when describing how to fold a particular model. It was also the catalyst that turned Yoshizawa into an origami superstar. He spent the rest of his life serving as a sort of “cultural ambassador” for Japan as he brought greater awareness of origami techniques to the rest of the world.
There is a “green” crafting trend that involves making origami out of paper that would otherwise be discarded, such as old newspapers and junk mail inserts.
Work ready - Angela Fung and Ashley Bedford research A beautiful pair of artists, a Jewellery designer and an architect. They create original installation through London, inspired by each others and using carefully selected materials such as paper and sheet metal. “Challenging the traditions of origami, our projects explore the possibilities of manipulating humble paper and metallics, transforming them into architectural origami - modern installations, vessel sculpture and art for homes, galleries and commercial spaces.”
Tent London 2015
“We launched our new metallics collection of folded artwork to the design focused visitors at Tent London in September 2015 as part the London Design Fair. Intricately folding sheets of mirror stainless steel creates
amazing light reflective pieces that work well alongside our paper and fabric pieces. Inspired by origami folds the collection explored new textures and form and we developed these into vessels and installation art to work equally well in residential homes as well as more contemporary commercial spaces.” The collection created by duo Fung+Bedford was a major inspiration for our project, which explored various forms, and textures using sheets of stainless steel. This decorative motifs which were used to create the objects in question has helped us on exploring shapes and they various ways in which they can be defined. The bright combination of gold and white within this collection lifts up the design and brings new exciting ways of exploring origami.
Studio research - Make your story
Studio research - Artists that mocks culture
I’ve been struggling a lot to find something that really inspired me to create my own story. All the latest news couldn’t give me ideas and I didn’t know what to do. Until I remember one specific news that I really “enjoyed” about Gwyneth Paltrow’s blog.
One of the main thing to do to create a proper outcome is researching someone else that has already mock public figures.
In her blog called ‘Goop’ she writes and advises the public how to deal with everyday problems. And here you say: “Nothing bad, no?” In reality, all she recommends is a flood of bullshit, in which even
the internet does nothing but mocking her. The article I chose was about “burning your bra and you’ll be free” complete with a feminist photography from the 1969, not related at all with the meaning of her blog. I said to myself “why not?” (Or ynot). So, all my illustration will be about mocking her and her blog.
I’ve been locking at artists all over the world and decided to use as an example the worl of Itay Zalait. Of course, it’s a more deep
outcome than mine, but it’s a start to understand how does it work. Itay zalait creates sculptors, installations and paintings using a wide range of materials and techniques. He uses humor and sarcasm to point out automatic, absurd and unaware aspects dealing with the freedom of choice.
Studio development - My idea
Studio outcome - Doop
The idea was to create a blog like Gwyneth’s to mock her. Instead of called “Goop”, I’ve use “Doop” (and please is not pronunciate dope, because is not, at least for her).
wrote about how toxic tampons are and how we should use only recycled, organic, reusable pad, I had the idea of redesign the famous “Carefree” pads into “Doop” pads.
Here you’ll find the finals of my work, between profes-
Copying exactly how her blog is, I made a series of products brand Doop and recommend them to the public. Based on a true blog that she
Here are some pictures of how the product looks like (and of course, is all 100% organic and non toxic like Gwyneth want)
sional look a like photographs and the blog posts.
doop
doop doop
organic
normal soil with
excract
organic slug
doop
normal soil with
Gwyneth approved.
I also re-made the website to promote the pads: SHOP BEAUTY FOOD STYLE
excract
TRAVEL WELLNESS WORK
doop
search
GB
Home / Wellness / Sexual Health WELLNESS
organic pads made with green, fresh, reusable leaves with extra slug infuse.
Sexual Health
Detox
Shop
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FMP: Initial idea
FMP: Research
The idea of an FMP (Final Major Project) is an interesting way to promote your skills and experience. Initially embracing this brief wasn’t easy: you’ve got to find an idea with something that inspired you (it’s completely open) and then research.
the studio to create a series of merchandise for them to promote their cause.
I’ve been thinking quite a lot and lost many hours and days trying to find an outcome that will satisfy my expectations.
At this point I had so many questions in my mind and just a few answers, but I was 100% sure about, so I started to research and looked at books who could help me in this difficult mission.
My idea start with the topic “storytelling” that quickly changed while I was in the studio Moross (place that helped me create an idea of what the brief it would be). Creative mentor network ask
And here I had the revelation! What about make the whole brief about this? Trying to help the people i’m more related to: Neo-graduate Artists!
As a main research I’ve been looking at the CMN (Creative Mentor network) website. This is a London based charity supporting young people to find their way in the industry and building their confidence and skills. “Our mission is to make the creative world of work more diverse & inclusive through mentoring. In our model everyone wins: career opportunities for young people, coaching skills for your employees, and access to diverse talent for your business.”
It’s a beautiful opportunity for both sides and an inspiring concept. “The not-for-profit organisation, founded by former teacher Isabel Farchy, aims to connect creative talent with young-people from diverse backgrounds. Through this, Creative Mentor Network hopes to make the advertising industry more accessible as a career for rising talent.” How the Creative Mentor Network is helping advertising’s diversity problem
FMP: Books research The books listed below, are part of my research plan, they are helpful, entertaining and full of info that I needed to add
in my booklet. If you haven’t read or purchased this books yet, well you should!
Kate Moross: Make your own luck.
work and studio, here’s hoping Make Your Own Luck is just the first in a series of books to help designers and creatives overcome self-imposed boundaries”
A DIY attitude to graphic design and illustration “Full of typography, illustration and photographs of her
Gem Barton: Don’t get a job...Make a job: How to make it as a creative graduate “Too often a design or architecture degree is seen as a means to an end (a job in an established practice). But
Harriet Griffey: I Want to Be Creative: Thinking, Living and Working More Creatively “So, for every internal voice that says ‘can’t’, ‘shouldn’t’, ‘not good enough’, remind
imagine for one moment that there are no employers, no firms to send your CV to, no interviews to be had – what would you do? How would you forge your own path after graduation?”
yourself that one of the core features of creativity is exploration, a willingness to try and an acceptance that sometimes it won’t necessarily go the way you planned, and that you won’t always succeed.”
FMP: Final booklet Really proud of this booklet that includes all the info I was looking for to develop the idea. During the creation I’ve been
FMP: Professional set posting some pictures in Instagram and some of the reactions were very satisfying!
Last part of the project to make everything “real” is to take a set of pictures of your outcome. Interesting experience with a bit too much of freedom. I found out that I have a I tried my best to add as much illustrations as I could, to learn and learn more skills (I may say now that I’m a master in silly illustrations). And also a big thanks to Miriam and Victor who posed for me and share their fears and
accomplishments! Anyway, the booklet will come in a screen printed tote-bag, with a printed mug. Next post will be professional pictures!
non-predisposition to set or take pictures. Anyway, with a little help outcome was good enough to be classified as “professional” (hope so).
Creative Cv - Research and test As creative you are suppose to have a creative Curriculum too. Something that can show your skills and some parts of your works (at least this is how I think a CV should do).
One that really caught my eyes was from Sylvia Stølan, https://www.sylviastolan. com, and I really recommend to watch her artworks because they are AMAZING.
In this 3 years and half I develop my strong interest in the field of Illustration, especially focusing in handwriting typo, bold colours and characters. I want the person who will receive it to understand me and my style, giving them a good impression and hopefully a bit of interest to maybe hire me.
Therefore, straight away I start to sketch and try stuff in Illustrator (my new sketchbook, nowadays i’m not using the physical sketchbook anymore), and I’ve incorporate drawings and handwriting, first with pale colours and after with bold darks and bright tint. Basically the idea was to create a line which connect every aspect of my informations, starting from my name to the software knowledge. Plus illustrations of course!
My brain works like this: I need to check every single artworks from different artists to have an idea and develop it (i mean sometimes I got ideas even when I’m in the toilet). So, I’ve open Behance, Instagram, Pinterest and Google looking for “creative curriculum”, and I actually found many many interesting one to get inspiration from. All of them were characterise by drawn portraits and catching illustrations.
This is one example that I still need to fix, but you know it’s a beginning!
and that’s the final one which I’m actually proud of.
Work placement: Studio Moross
Work placement - booklet
This was an authentic experience, working with such a talented artists can seriously change your point if view!
I have created a book for my work experience in the Studio Moross. I couldn’t include a lot because of important projects they were working on, bur I explained my experience and how useful this two weeks were for me.
The studio is based in Stockwell, and it’s enclosed in a beautiful art community were other group of artists works. At first I was quite scared, I felt like I wasn’t enough for them, but they make me feel accepted and shared some of the projects they were working on with me (most of them famous people). Plus I could pet their dogs! As a goal I wanted to learn how to use my Wacom tablet and how to approach briefs when you encounter customers with different backgrounds. The project Manager, Ollie, helped me with all of them, prompt to give me an hand when necessary. Honestly, first week was tough, I felt the pressure of working with such talented people, who knows already what to do while you are completely clueless. And probably the point
was exactly this one, I had to came out from my safe zone and push as much as I could. Once I got use to timing and ways to work it became a little bit more easy, I was focusing on my projects and sometimes collaborating with Jessie the Intern (while petting the Shibas). I received very constructive feedbacks from Kate Moross itself, and the way she approach you it’s amazing, even if you know what you make wasn’t the best, she could find something positive to take and re invent! Overall, as I said before, it was an amazing experience and I learn fundamental skills and ways to react to different clients and briefs, shame is gone but I will keep treasure of it.
The booklet has some illustrations both by me and Kate Moross. I’ve used handwriting typo for the cover and drawing of her two shibas for the back cover.
The print as always came out amazing from Youloveprint. com where you can choose the type of paper and the thicknesses. Vibrant colours and playful writing are the main part of the booklet. It’s also going to be presented enclosed in a pink semi-box signed by Kate Moross!
D&AD - Bacardi Oh my Bacardi, you’ve been a pain in the a** like nothings else was. The brief itself was not bad, but with all the rest of the projects and the dissertation, Bacardi went to the last position of my chart of priorities. “Make that festival feeling last year-round with a music-led social activation for Bacardí” Bacardí has a rich Latin heritage filled with creativity and charisma, and a history of uniting people with amazing experiences that go way beyond simply throwing a big party. I’ve been looking at the history of the brand and why the Cuban heritage it’s so important for the company, and it was interesting to discover that everything start before, during and after the prohibitionism in America. It became so famous in Cuba in this period that frankly
every person around the world became jealous about all the fun Cuban people was having, while enjoying the Bacardi beverage listening to live music in peculiar places. Therefore taking care of all this point I had to understand how build a movement, interesting enough to catch the attention of London young people: -Keep the Cuban atmosphere -Propose cocktail from the signature like Mojito, Daiquiri etc.. -Find a space that is accessible to everyone who want to have fun -Make it big and dancy with specific songs/playlists -Take as reference fairs around London (merchandising the event)