Roman road

R O 1 M 0 A 0 N Y R E O A A R D S

Those are two of my ideas for advertising the project related to Roman Road.

Both pictures took in Victoria station and Surrey quays station.

I decided to use simple characters (Bodoni72) and grey colour to let the focus on the image (part of my artwork).

The idea came from my journey to get home everyday after university or work.

When you enter the station (any) your eyes are bombed with advertising of every nature. From the University

of Cambridge until the can tomatoes soup from Heinz.

It’s a good way to promote your product or course because unconsciously, also if you’re not looking, your mind get the message.

One example could be the TATE modern with a controversial advertising; they’d use their name to promote different message from the usual “art”.

Roman Road from now to 100 years

Museum of London | website: www.projectRomanRoad/London.co.uk

“Working with Tate Britain’s curators, we unlocked the stories in art to drive footfall to the gallery and encourage people to discover more stories for themselves,” says Dom Goldman, executive creative director at Grey London. “We hope this will mean much of the British art is reappraised and talked about once again in culture as it was when it originated.”

And is interesting to spend some time while waiting the tube, to watch meaningful advertising.