Research on Soft Power in Government Governance

Page 1

Management Science and Research March 2016, Volume 5, Issue 1, PP.7-12

Research on Soft Power in Government Governance ——The Definition and Performances of Function Analysis Jianan Chen1#, Lanying Sun2 1. College of Management and Economics, Tianjin University, 30072, China 2. School of Marxism, Tianjin University, 30072, China #Email: cjn_tju@163.com

Abstract Strengthening the construction of the soft power in the government governance can improve the efficiency of management, ease the social contradictions, and promote the harmonious development of society. To make the soft power in government governance play a better role in the government’s management ability and public service level, a clear definition and performances of function analysis of it are very necessary. The soft power in the government governance means that in order to reach the purpose of maintaining the dominance and harmonious society, the rulers will take some soft methods, such as dominating the ideology, guiding the public opinion and strengthening the education of culture. There are four parts in the performances of function of the soft power in the government governance: “power of value and belief”, “power of institutional attraction”, “power of governmental credibility” and “power of information interaction”. Keywords: Government Governance; Soft Power; Concept; Performance of Function

政府治理中的软权力研究 ——概念界定与作用表现分析 陈嘉楠 1,孙兰英 2 1. 天津大学管理与经济学部,天津 300072 2. 天津大学马克思主义学院,天津 300072 摘

要:加强政府治理中的软权力建设,可以有效提升管理效率,缓和社会矛盾,促进社会的和谐发展,是实现国家治

理体系和治理能力现代化的重要途径。明确软权力在政府治理中的概念界定和作用表现有利于充分发挥其提升政府治理 能力,改善公共服务水平等作用。政府治理中的软权力是指执政者通过主导意识形态、引导信息舆论和加强文化教育等 极具人性化特征的柔性管理方式,来实现维护其执政地位和社会和谐发展的目的。软权力在政府治理的重要作用主要表 现为“价值信仰力”、“制度吸引力”、“政府公信力”和“信息交往力”四个方面。 关键词:政府治理;软权力;概念;作用表现

引言 伴随着全球化和信息化的浪潮,中国进入了改革与发展的关键时期,同时也进入了社会矛盾的凸显 期,这为政府治理工作带来了巨大的挑战。美国著名学者约瑟夫·奈认为影响他人的行为既可以通过威胁 和奖励的方式,也可以通过吸引力而非强制力让他人自愿追求你想要的东西[1]。前者被称为“硬权力”, 后者为“软权力”。不同于硬权力通过法律和制度等硬性规定强迫他人服从的方式,软权力主要是通过价 值文化的引导力和制度的吸引力来获取公众的认同,从而实现管理目标。软权力理论诞生至今已 30 余年, -7www.ivypub.org/msr


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.