ERECTOR | Visual Standards Guide // GR604 Student Project by Mengyi Shao

Visual Standards Guide

About This Book

The visual standards guide includes our brand background, new identity specifications, visual system guidelines, and our brand extensions in the future. This book starts with our brand overview and history for our audience to know the stories behind ERECTOR. Then, we introduce our new identity by showing detailed guidelines which include logo anatomy, clear space, variations, size chart and incorrect usage, . Also, we provide a guideline for our new visual system. In the last chapter of this book, the new ERECTOR will move beyond a toy manufacturing company towards a new era. We identify our future extension opportunities that reinforce our new mission.

Visual Standards Guide

ERECTO R RE-BRANDING PROJECT

This Is ERECTOR

Logo Standards

Brand Overview

Anatomy

Timeline

Clear Space

Our New Vision

Variations

ERECTORâ&#x20AC;&#x2122;s New Logo

Size Chart

Incorrect Usage

VISUAL STANDARD S GUIDE

Visual System

Our Future

Color Palette

ERECTOR Stage for Innovation

Typography Graphic Elements

Future Extensions

Contents

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fig.01 Boy playing with Erector Set

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VISUAL STANDARD S GUIDE

1 ERECTO R RE-BRANDING PROJECT

This Is ERECTOR

VISUAL STANDARD S GUIDE

Brand Overview

History Timeline

Our New Vision

Our New Logo

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01 12

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VISUAL STANDARD S GUIDE

Brand Overview Erector Set (its trademark is styled as “ERECTOR”) The brain behind the Erector Set was Alfred is a brand of a toy construction set. The set conCarlton Gilbert (A.C. Gilbert), a toy manufacturer sists of a collection of small metal beams with and Olympic gold medalist. The inspiration regular holes for nuts, bolts, screws, mechanical behind the Erector Set came to Gilbert whilst parts such as pulleys, gears, and small electric commuting from New Haven, Connecticut to New motors. It was the first-ever American construction York City. Based on his observation of the steel toy equipped with moving parts and motors, work along the railroad, he had the idea of prowhich made it more realistic and had a number viding children materials to build whatever they of technical advantages over the other similar want to play with. construction toys at that time.

fig.02 The kneeling boy label used by ERECTOR on the metal box in late 1933–early 1934

The Core of ERECTOR

Encourage creativity and ingenuity through building

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Timeline 1913

1917

1941

1961

A.C. Gilbert markets

The A.C. Gilbert Com-

The Gilbert Hall of

A.C. Gilbert died.

his first construction

pany opened the

Science opened in

At his death, he

set under the name

world’s largest toy

New York City.

“ERECTOR”. It was the

factory at Erector

held 150 patents for his inventions.

Square in New Haven.

first-ever American (construction) toy equipped with mov-

Gilbert convinced U.S.

ing parts and motors.

Council of National Defense to reject a proposal to ban Christmas

fig.05

toys. He was praised by the press as “The Man Who Saved Christmas.” fig.03

1910

20s

fig.04

30s

40s

50s

60s

1916

1920

1942

1954

The company was reor-

The A.C. Gilbert Com-

Gilbert stepped down

ganized and changed

pany established its

pany switched from

as president of the A.C.

its name from Mysto

radio kits. The radio

toy production to

Gilbert Company. His

Manufacturing Com-

station, WCJ in New

military production.

son, A.C. Gilbert, Jr.

pany to the A.C. Gilbert

Haven, included a

During the war, the

took over the company.

Company.

sports review program,

Erector Set was used

which was the first

to design and test a

Gilbert published his

A.C. Gilbert founded

radio sports program

portable bridge.

autobiography

the Toy Manufacturers

in the U.S.

“The Man Who Lives in Paradise.”

of the U.S.A. as the organization’s first president.

fig.06 classic (1924—1932)

type i erector (1913—1923)

transition (1933—1937)

return to prominence (1938—1945)

material substitutions (1946—1952)

type ii erector (1924—1962)

business is boomin’ (1953—1959)

decline (1960—1962)

VISUAL STANDARD S GUIDE

1967

1989

2002

2017

The A.C. Gilbert

A.C. Gilbert Discovery

Company declared

Village was opened in

The Boys and Toys

launched new STEAM-

bankruptcy.

Salem, Oregon.

Were Made,” a biogra-

focused designs.

“The Man Who Changed

ERECTOR by MECCANO

phy of A.C. Gilbert was published.

Gabriel Industries bought the assets.

Gilbert was portrayed by Jason Alexander in

1978

the made-for-TV movie “The Man Who Saved

Gabriel Industries

Christmas.”

was taken over by Columbia Broadcasting Corporation (CBS).

70s

80s

90s

2000

2010

2019 Re-branding ERECTOR with our new mission and approach 2020

bankrupt

1962

1984

2000 MECCANO bought the

With sales declining,

CBS sold the Ideal

the Gilbert family

Company and ERECTOR

ERECTOR brand and

sold the A.C. Gilbert

to View-Master.

unified its presence on

Company to the

all continents. The two

Wrather Corporation

brands are sold under

and were no longer

the MECCANO brand

involved in the company.

name, with the Erector Set being marketed as “ERECTOR by MECCANO.”

fig.03 The box top of #1 Erector set in 1913 fig.04 The A.C. Gilbert Company in New Haven, Connecticut fig.05 The Gilbert Hall of Science in New York

fig.07

type iii erector (1963—1988)

fig.06 The A.C. Gilbert is converted to manufacture parachute flares in 1942 fig.07 The first ERECTOR by MECCANO set

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Our New Vision The new ERECTOR will be a more diverse, collaborative, and vibrant brand that targets all people with creative minds, no matter what gender, age group, or cultural background. It will be dedicated to inspiring people to apply their ingenuity through collaborative building. The new ERECTOR community will support more people to work together to drive positive social changes that can benefit the world.

fg.08 fg.10 fg.13

fg.09 fg.11 fg.14

fg.12 fg.15

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Inspire peo apply their ingenuity t collaborati building Our New Mission

01 18

VISUAL STANDARD S GUIDE

ople to r through ive 19 02

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Our New Logo ERECTOR’s new logo contains two components: the symbol and the wordmark. The symbol represents the idea of collaborative building, and also its 3d treatment conveys the idea of innovation and future. Moreover, we combined the initial letter “E” with stacked building bricks by utilizing the negative space.

Our Logo Concept

Our new workmark was developed based on our new symbol. We alternated each letter by maintaining the same angle of the building bricks in the symbol, which makes it look visually consistent. We use orange tone to bring new vitality and inventiveness to the new ERECTOR.

Our new logo was inspired by the idea of building, which has always been the core of our brand 20

VISUAL STANDARD S GUIDE

ERECTOR Signature

ERECTOR Wordmark

ERECTOR Symbol

ERECTOR New Logo

+ Building Bricks

= Letter “E”

New ERECTOR Symbol

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VISUAL STANDARD S GUIDE

2 ERECTO R RE-BRANDING PROJECT

Logo Standards

VISUAL STANDARD S GUIDE

Anatomy

Clear Space

Variations

Size Chart

Incorrect Usage

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Anatomy Symbol ERECTOR’s new logo is a combination of the initial letter “E” and 3d building bricks. It is created based on basic rectangles treated with a certain angle and utilizes negative space. The new logo is built accurately with the “X”

as a unit of measurement. “X” is equal to the width of letter “E” strokes in the wordmark as we show in this spread. Our signture should always be used according to the guidelines that we show in this spread.

45°

VISUAL STANDARD S GUIDE

1.2X 2X

2X X

23.5X 3.8X

15.5X

3.3X 0.5X

X X

2X 1.1X

1.4X

2.3X 1.8X X

X 2.3X X 1.2X

0.5X 1.4X

X = The width of the letter “E” strokes

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Wordmark

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VISUAL STANDARD S GUIDE

The Process of Creating Workmark Step 01 We created the letterforms by using rectangles.

Step 02 We adjusted the kerning between letter “C” and “T” to make it visually balanced.

Step 03 We modified some stroke corners of each letter by cutting at 45°.

45°

0.5X

Step 04 We cut all the stroke corners. Also, we adjusted the position of the diagonal stroke in the letter “R” and the horizontal stroke of the letter “T” to make the workmark visually balanced.

X = The width of the letter “E” strokes

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Clear Space In order to keep our identity’s legibility and visual impact, it is crucial to maintain a designated clear space around our signature to leave proper breathing room so that it can stand out visually. The clear space is defined by the value “X” as we show in this spread. “X” equals to the width of the letter “E” strokes in the wordmark. Please note

5X 5X

Symbol Only

that the clear space around our vertical signature and symbol is bigger than the clear space around our wordmark and horizontal version of our logo. We indicate the minimum clear space in this spread. The clear space should not be smaller than the minimum value; it can be increased when it is possible.

5X 5X

Wordmark Only

VISUAL STANDARD S GUIDE

Horizontal Signature 2X

Vertical Signature 5X

X = The width of the letter “E” strokes

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Composition Variations Our logo can be used in various ways according to the guidelines that we show in this spread. The compositions include vertical signature, horizontal signature, symbol only, and wordmark only.

It is crutial to follow our guidelines to ensure an established and stable presense of our logo in the marketplace.

Vertical Signature (Preferred) The vertical signature is the preferred format. It should be used whenever possible. It can only be altered according to the specific sizes that we show in the Size Chart (p.36â&#x20AC;&#x201C;37).

Symbol Only The ERECTOR symbol can be used separately from the signature when ERECTOR can be shown in context where an abstract reference to ERECTOR is desired, such as app icon.

VISUAL STANDARD S GUIDE

Wordmark Only The ERECTOR wordmark can be used when the ERECTOR symbol is not absolutely necessary to be shown or it cannot be legibly reproduced, such as the packaging sides and business system.

Horizontal Signature The horizontal signature should be used only when space dictates that the vertical usage is not possible.

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Color Variations We also establish the guidlines for color variations It is crutial to follow the guildlines that we show of our logo depending on the background of the in this spread to ensure the clarity and legibility application being created. The guidlines apply to of our logo. all versions of our logo.

Two-Color Logo (Preferred)

The two-color logo—symbol in “Contribution Red”, workmark in “Building Black” (see p.42–43) is the preferred version and should be used whenever possible. It is used primarily on white

backgrounds. It can also be used on light, solid-color backgrounds, or light photographic backgrounds when the legibility is secured.

Alternatives

When the background is white, our symbol can also be used in “Inventiveness Orange”, and “Collaboration Yellow” (see p.42–43), wordmark

in “Building Black”. All these three versions can be used when they follow the principles above.

VISUAL STANDARD S GUIDE

Two-Color Reversed Logo

The two-color reversed logo is used primarily on black backgrounds. The workmark in white. It can also be used on “Innovation Grey” (see p.42–43),

other dark solid-color backgrounds, or on dark photographic backgrounds when our logo is legible against the background on which the logo is placed.

Alternatives

When the background is black, our symbol can also be used in “Inventiveness Orange”, and “Collaboration Yellow” (see p.42–43), wordmark

in white. All these three versions can be used when they follow the principles above.

Black & White Logo

The black and white logo is used in single-color applications, or when there are no other options. When the logo needs to be placed on busy

backgrounds, use the black and white logo to show a stronger contrast.

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Size Chart The size chart in this spread has been established for the ERECTOR alternative signature. The minimum logo sizes help us to ensure that the ERECTOR signatures reproduce with optimal legibility. The minimum sizes shown here should

16 px in width

accommodate most applications and reproduction techniques. When reproducing our signature, remember that legibility should always be the top priority, so make sure that our logo is never smaller than can be clearly executed.

0.25 inch / 18 px in width

Logo Versions

Vertical Signature

Symbol Only Minimum digital logo size is 16 px in width

Horizontal Signature

Wordmark Only

Minimum print logo size is 0.25 inch / 22 px in width

VISUAL STANDARD S GUIDE

0.6 inch / 43 px in width

1.0 inch / 72 px in width

1.25 inch / 90 px in width

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Incorrect Usage Inconsistent use of our logo detracts from our brand equity and recognition. Altering or recreating our logo in any way negates the consistency we strive to achieve. So it is important to maintain

Do not substitute other typefaces or letterforms in the signature.

the integrity of our logo. The examples shown in this spread indicate some incorrect or unacceptable uses of our signature, symbol, and workmark.

Do not distort, rotate, or resize the signature.

Do not alter the color of the signature other than specified in these standards.

simply apply an effect that

Do not change the position of the symbol and workmark.

Do not scale individual elements of the signature.

Do not wrap type closely around the signature.

VISUAL STANDARD S GUIDE

Do not use a shape to tightly surround or enclose the signature.

Do not skew or rotate the signature. It must only be positioned on a 0Â° horizontal axis.

Do not change the orientation of the symbol.

Do not apply any effect to the signature. Do not outline the signature.

Do not place the signature over very busy backgrounds.

3 ERECTO R RE-BRANDING PROJECT

Visual System

VISUAL STANDARD S GUIDE

Color Palette

Typography

Graphic Elements

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Color Palette The new ERECTOR moves beyond old ERECTORâ&#x20AC;&#x2122;s symbolic red color, which does not fit the brand tone of the new ERECTOR. We create a new color palette that is more vivid, energetic, and hopeful.

Our colors are divided into primary and secondary colors. Primary colors should be predominant in any communication piece. Secondary colors should be used sparingly.

ERECTOR Primary Colors

ERECTOR Contribution Red

ERECTOR Collaboration Yellow

ERECTOR Inventiveness Orange

C: 0 R: 233 HEX: PMS:

C: 0 R: 250 HEX: PMS:

C: 0 R: 241 HEX: PMS:

M: 85 Y: 100 K: 0 G: 72 B: 11 #e9480b 7625 C

M: 30 Y: 100 K: 0 G: 190 B: 0 #fabe00 1235 C

ERECTOR Building Black

ERECTOR Future White

C: 100 M: 100 Y: 100 K: 100 R: 0 G: 0 B: 0 HEX: #000000

C: 100 M: 100 Y: 100 K: 100 R: 0 G: 0 B: 0 HEX: #ffffff

M: 55 Y: 95 G: 141 B: 4 #f18d04 1495 C

K: 0

VISUAL STANDARD S GUIDE

To maintain consistency, always use the precise color formulas as we show here. Do not use color formulas from files that have been converted automatically within software applications. Use RGB and HEX formulas for on-screen and web

use. When our colors are easily reproduced in four-color process printing, always use Pantone colors as the standard for matching our colors. Or use designated CMYK values instead of matching Pantone colors to process colors.

ERECTOR Secondary Colors

ERECTOR Beneficial Grey

ERECTOR Innovation Grey

C: 25 R: 200 HEX: PMS:

C: 55 R: 77 HEX: PMS:

M: 25 Y: 20 K: 0 G: 190 B: 192 #c8bec0 435 C

M: 55 Y: 50 G: 66 B: 66 #4d4242 446 C

K:55

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Typography In order to better reflect our new brand tone— vivid, energetic, and friendly— we establish a new typography system to archieve this goal.

Please follow the guidelines that we provide in this spread to maintain the consistency of ERECTOR’s new visual style.

Neue Haas Unica ERECTOR Primary Typeface

Our primary typeface is Neue Hass Unica. It is a highly legible sans serif typeface that has a solid look but conveys a human touch.

It helps bring a more friendly feeling to the new ERECTOR, but still maintains the core of our brand, building, which needs a strong and solid feeling.

ERECTOR Secondary Typeface

Roboto Slab Our secondary typeface is Roboto Slab. It is a highly legible serif typeface that has a strong contrast with our primary typeface.

It shows an obvious mechanical and geometric feeling, but it also features friendly curves, which fits our new brand tone and the core of our brand.

VISUAL STANDARD S GUIDE

General Usage

Typeface Specimen

Neue Haas Unica Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! @ # $ % ^ & * ( ) _ + { } | : ” ’, .

Used for large size headings, large numerals, keywords, and call-outs for key messages

Neue Haas Unica Bold Used for subtitles in title case

Neue Haas Unica Regular Used for body text

Neue Haas Unica Italic Used for captions

Roboto Slab Bold Used for book introduction and some highlighted messages

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! @ # $ % ^ & * ( ) _ + { } | : ” ’, . ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! @ # $ % ^ & * ( ) _ + { } | : ” ’, . ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! @ # $ % ^ & * ( ) _ + { } | : ” ’, .

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! @ # $ % ^ & * ( ) _ + { } | : ”’ , .

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Graphic Elements Graphic elements are very helpful to convey a brand’s visual language effectively. Instead of simply applying the brand logo everywhere, generating appropriate graphic elements can also help people recognize the brand.

We extract the graphic elements from our logo. The 3D dynamic geometric shapes add visual interest and enhance the new mission of our brand—inspire ingenuity and promote collaborative building.

Innovative Building Shapes

The “Innovative Building Shapes” are used to emphasize the key elements or messages. They are divided into solid shapes and outlined shapes, which means they can be used in both ways to look visually appealing.

The shapes can be used in different proportions, sizes. They can be adjusted according to the elements or messages that you want to emphasize. The end angle of these shapes should always be 45° and only be used in ERECTOR colors (see p.42–43).

VISUAL STANDARD S GUIDE

Lines

Line is one of the other important graphic elements for ERECTOR. We use lines with different thicknesses to sort our information and categories.

Examples of Using Graphic Elements ER ECTOR R E- BR AN D I N G P ROJECT

G R .604 NATUR E OF I D ENTIT Y

VI S UAL STANDAR D S GU IDE

fig.13 A boy is working very attentively.

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VISUAL STANDARD S GUIDE

4 ERECTO R RE-BRANDING PROJECT

Our Future

VISUAL STANDARD S GUIDE

ERECTOR Stage for Innovation

Future Extensions

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ERECTOR is mo a toy manufactu towards a new reinforces its n of inspiring peo their ingenuity collaborative b 52 01

VISUAL STANDARD S GUIDE

oving beyond uring company era that new mission ople to apply through building. 53 02

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ERECTOR Stage for Innovation Building

Learning

Social Impact EN01

Community Building

EX01

EV04 P01

EV01 ED01 EV03

EV02 P02

Personal Development

ED02 ED03 ED04

S02 CO02

S04

S03

EN02

S01

Collaborating

EX02

CO01

VISUAL STANDARD S GUIDE

Products [p]

Education

P01

ERECTOR Connection App

ED01

ERECTOR Innovation Lab

P02

ERECTOR Magazine

ED02

ERECTOR STEAM Educator

Training Program

Environments [en] ERECTOR Land

EN02

ERECTOR Co-working Space

ERECTOR Gallery

ED04

ERECTOR Senior Tech Lab

EV01

ERECTOR Build

EV02

ERECTOR Talk

EV03

ERECTOR Summer Camp

EV04

ERECTOR Night

Servics [s] L

Engineering Museum EX02

Together Workshop

Experiences [ex] ERECTOR Technology &

ERECTOR Open Lab Day

Events [ev]

EN01

EX01

ED03

S01

ERECTOR Innovation Fund

S02

ERECTOR Prototyping

Design Space

S03

ERECTOR.ORG

S04

ERECTOR Material Store

Co-branding [co] CO01

CO02

ERECTOR x NASA Space

L Learning

P Personal Development

Exploring Program:

B Building

C Community Building

Immersing in the Universe

C Collaborating

S Social Impact

ERECTOR x AIA Urban Design

Program: Future Builders

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Products ERECTOR Connection App An online community to connect with like-minded people to share interests and solve problems together. Products [p01] L

ERECTOR Magazine Useful resources to keep gaining new knowledge and get inspired.

Products [p01] L

The app is designed for our ERECTOR mission-focus people to foster a vibrant ERECTOR ERECTOR Connection App community. It aims to help them to reinforces our mission connect with each other and share their of promoting collaborative interests and knowledge. On this app, you can connect with like-minded building by providing people, showcase your work, discuss ERECTOR people a platform and solve problems together. similar to Meetup app, MeetMe app

to learn, share, and build relationships.

differentiators ERECTOR Connection specifically targets ERECTOR people to create a community for them to learn and build meaningful relationship.

The magazine is a bi-annual publication mission-focus published in print and online editions. ERECTOR Magazine It features the latest science, engineerreinforces our mission ing, and technology related articles, real projects, and highlighted inventors. of inspiring peopleâ&#x20AC;&#x2122;s Readers can learn and get inspired. ingenuity by providing similar to Technology Innovation digital magazine, WIRED Magazine differentiators ERECTOR Magazine features the latest news about ERECTOR products, techniques, other services, and some ERECTOR usersâ&#x20AC;&#x2122;s stories that only can be found in ERECTOR Magazine.

useful references for them to learn and get inspired.

VISUAL STANDARD S GUIDE

Education ERECTOR Innovation Lab A welcoming environment that supports you to learn, improve and practice.

Education [ed01] L

ERECTOR STEAM Educator Training Program Help STEAM educators to better support their students.

Education [ed02] L

The lab is a venue that provides varieties of classes, lectures, and experiment space for ERECTOR people to learn and improve themselves based on their interests and needs. The lab is equipped with professional tutors and equipment for people to develop and practice their ideas. similar to Space Technology Research Institutes, Autodesk Technology Centers differentiators ERECTOR Innovation Lab welcomes people who are interested in science, engineering, and technology to develop their talent based on their personalities and abilities, no matter which age group.

mission-focus

ERECTOR Innovation Lab reinforces our mission of inspiring ingenuity and promoting collaborative building by creating a welcoming environment to support a wider range of people to improve themselves to learn and practice.

The program collaborates with high mission-focus schools and universities in the country ERECTOR STEAM Educator to cultivate STEAM (Science, TechnoTraining Program reinforces logy, Engineering, Art, and Mathematics) our mission of promoting educators. It provides varieties of training courses online and onsite to collaborative building by help STEAM teachers gain knowledge helping train qualified and skills in order to become more STEAM educators to better qualified STEAM educators to support support their students. their students. similar to Western Governors University, National Education Association differentiators ERECTOR STEAM Educator Training Program builds physical space in high schools and universities across the country to provide onsite courses and also online courses on its website to provide convenience for teachers.

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ERECTOR Open Lab Day Step into scientistsâ&#x20AC;&#x2122; shoes and be well prepared for your future career.

Education [ed03] L

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ERECTOR Open Lab Day collaborates with high schools and universities to bring together graduates and professional students who are interested in pursuing scientific or engineering careers to give them a one-day journey into their future career. We work with our partners, NASA, to provide students a professional guide to show them one day in the life of a NASA scientist. similar to The OpenLab at City Tech, Tech Resource Center

mission-focus

ERECTOR Open Lab Day reinforces our mission of promoting collaborative building by providing students the opportunity to experience and get a deeper understanding of their future careers.

differentiators ERECTOR Open Lab Day is a one-day event that focuses on scientific and engineering careers. It has its own partners, such as NASA.

ERECTOR Senior Tech Lab Empower seniors with technology and help them stay connected to the digital age.

Education [ed04] L

ERECTOR Senior Tech Lab helps seniors learn computer skills and get a deeper understanding of new technology by providing various of courses and programs. The tech lab collaborates with tech companies, such as Twitter and Google, to engage their employees to volunteer in the tech lab to help seniors use technology to improve their lives and make changes to the world. similar to OATS, Code Tenderloin differentiators ERECTOR Senior Tech Lab collaborates with some big tech companies and their employees to use their professional skills to help seniors.

mission-focus

ERECTOR Senior Tech Lab reinforces our mission of promoting collaborative building and inspiring ingenuity by collaborating with tech companies to help seniors explore their limitless potentials and reshape the future of age.

VISUAL STANDARD S GUIDE

Environments ERECTOR Land An outdoor playground to know more about ERECTOR, have fun and make new friends.

Environments [en01] L

ERECTOR Co-working Space A collaborative space to learn, spark inventive ideas and work together.

Environments [en02] C

ERECTOR Land is an outdoor playground that showcases ERECTOR history and products in a more interactive and interesting way. There are plenty of interactive activities for ERECTOR people to meet, collaborate, and deepen their relationships. similar to Disneyland, Universal Studios Hollywood

mission-focus

ERECTOR Land reinforces our mission of promoting collaboration and inspiring ingenuity by creating an interactive environment for ERECTOR people.

differentiators ERECTOR Land helps ERECTOR people learn more about erector history and products, and also provides special activities for stimulating their ingenuity and fostering relationships rather than just entertainment.

ERECTOR Co-working Space is a mission-focus creative working space that welcomes ERECTOR Co-working people who are interested in science, Space reinforces our engineering, and technology to connect mission of promoting and work together. The space also features some science and technology collaboration by providing focused events, such as talks, for shared spaces for people people to learn and communicate with to think, learn, and solve each other. similar to Werqwise, The Wing

problems together.

differentiators ERECTOR Co-working Space features special events to help people connect and learn.

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Events ERECTOR Build Together Workshop A platform for people to collaborate and build things together.

Events [ev01] B

ERECTOR Talk An open platform for people to share ideas, learn, and get inspired.

Events [ev02] L

The workshop is a platform for mission-focus ERECTOR people to connect and create ERECTOR Build Together things by themselves. The workshop Workshop reinforces provides space, materials, and tutors to our mission of promoting support people to use basic materials to build meaningful things. It is a good collaborative building opportunity for people to collaborate by providing a platform for and solve problems together. similar to The Environmental Science Workshop, Mission Science Workshop

people to meet, collaborate, and build together.

differentiators ERECTOR Build Together Workshop provides varieties of workshops that fulfill the needs of people from different age groups.

ERECTOR Talk is a global community for people to share and spread ideas and stories that focus on science, engineering, and technology. It is a good learning resource for people to learn, explore, and get inspired. similar to TED Talk, PopTech differentiators ERECTOR Talk features science, engineering, technology focused talks and invites some ERECTOR users to share stories and experience.

mission-focus

ERECTOR Talk reinforces our mission of inspiring peopleâ&#x20AC;&#x2122;s ingenuity by creating an open platform to share ideas for people to learn and get inspired.

VISUAL STANDARD S GUIDE

ERECTOR Summer Camp Improve interpersonal skills, work together and cultivate ingenuity.

ERECTOR Summer Camp is a oneweek summer program that engages kids to observe and explore the world out of their schools and homes to get inspired and interact with other kids. The camp will design some teamwork tasks for kids to work and solve problems together. similar to Adventure Day Camp, Camp Edmo

Events [ev03] L

ERECTOR Night A good opportunity to network, share ideas and work together.

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differentiators ERECTOR Summer Camp uses ERECTOR construction sets as tools for kids to work together to unlock new ideas.

ERECTOR Night is a monthly social event for inventive thinkers and makers to network and share ideas. The event features different topics every month to attract interested people to learn, meet with others and work together. It also welcomes people to bring and introduce their design prototypes and get feedback. similar to Autodesk Design Night, Impact Hub differentiators ERECTOR Night welcomes people to bring and introduce their design prototypes and get feedback from other attendees.

mission-focus

ERECTOR Summer Camp reinforces our mission of engaging collaborative building by providing meaningful teamwork tasks for kids to improve their interpersonal skills and cultivate their ingenuity.

mission-focus

ERECTOR Night reinforces our mission of inspiring ingenuity and promoting collaborative building by providing an open platform for people to learn, think, share ideas, and work together in a comfortable and relaxing space.

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Experiences ERECTOR Technology & Engineering Museum Bring new technology and materials to your life and help you unlock new ideas.

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ERECTOR Gallery Meet exceptional designs and designers to learn and get inspired.

Experiences [ex01] L

The museum is an interactive space for our ERECTOR people to learn ERECTOR history, experience new technology and also build things by using new technology and materials, which aims to inspire people to unlock new and unique ideas. similar to Exploratorium, The Tech Interactive differentiators ERECTOR Technology & Engineering Museum specifically targets ERECTOR people to introduce them some ERECTOR-unique techniques and materials are only shown in the ERECTOR Technology & Engineering Museum.

ERECTOR Gallery is a space that gathers exceptional construction and engineering design work from around the world. It also invites designers to talk about their design process and stories behind their designs, which helps people find inspiration to create meaningful designs that can benefit the world. similar to Autodesk Gallery, The Museum of Craft and Design differentiators ERECTOR Gallery invites designers to talk about their creative process and stories behind their work.

mission-focus

ERECTOR Technology & Engineering Museum reinforces our mission of inspiring peopleâ&#x20AC;&#x2122;s ingenuity by introducing the new materials and technology that aims to help unlock their ideas.

mission-focus

ERECTOR Gallery reinforces our mission of inspiring peopleâ&#x20AC;&#x2122;s ingenuity by showcasing exceptional construction and engineering focused design work from around the globe to help people get inspired.

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Services ERECTOR Innovation Fund Encourage ingenuity and innovation to benefit the community and the world.

Services [s01] C

The purpose of ERECTOR Innovation Fund is to encourage ingenuity and innovation in addressing the science, engineering and technology needs of the community and the whole world. The fund is used to support peopleâ&#x20AC;&#x2122;s inventive initiatives and turn their ideas into real social changes that can benefit the society. similar to NASA Center Innovation Fund, George Shultz Innovation Fund

A good resource to prototype and improve your designs.

The lab provides free advanced 3D printing techniques and software skills (coding) to help people with their projects. Based on different peopleâ&#x20AC;&#x2122;s design proposals, our experts will give professional and appropriate advice to help people prototype and improve their designs. similar to Rabbit Product Design, J-CAD Inc.

Services [s02] C

ERECTOR Innovation Fund reinforces our mission of promoting collaborative building by providing people resources to realize their ideas that can benefit the community and the world.

differentiators ERECTOR Innovation Fund is used for the projects that can address the technology and engineering needs of ERECTOR, the community and the world.

ERECTOR Prototyping Design Space

mission-focus

differentiators ERECTOR Prototyping Design Space provides free services that aim to support a wider range of inventive thinkers and makers to realize their ideas.

mission-focus

ERECTOR Prototyping Design Space reinforces our mission of encouraging people to apply their ingenuity by providing them space, materials, and equipment to prototype their ideas and designs.

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ERECTOR.ORG An online platform for you to learn, connect, and find solutions for tough social problems together.

Services [s03] B

ERECTOR Material Store Provide materials for people to build things by themselves and connect with other hands-on people. Services [s04] B

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ERECTOR.ORG is an online platform that gathers inventive minds together to find solutions for challenging social problems by using their construction and engineering abilities. The website feeds people useful design insights and approaches to support them in learning and creating better solutions and, also connects people around the world to share ideas and work together. similar to OpenIDEO, jovoto.com differentiators ERECTOR.ORG mainly focuses on construction and engineering approaches.

ERECTOR.ORG reinforces our mission of inspiring ingenuity and promoting collaborative building by providing an open platform for people from around the world to gain knowledge to be inspired, and connect with others to share ideas and find solutions that can address tough social issues together.

ERECTOR Material Store provides mission-focus people building and assembling ERECTOR Material Store materials for them to make things with reinforces our mission their own hands. There are professional of promoting collaborative employees to give you advice to help you choose appropriate materials. The building by providing store also has a space to host ERECTOR people with useful Build Together Workshop for people to materials to realize their meet and build things together. link to ERECTOR Build Together Workshop similar to Home Depot, ACE Hardware differentiators ERECTOR Material Store has a specific space to host ERECTOR Build Together Workshop for people to collaborate and build things together.

mission-focus

ideas and build things by themselves.

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Co-branding ERECTOR x NASA Space Exploring Program Provide professional training to cultivate future engineers, scientists and technologists for the country. Co-branding [co01] L

The program will collaborate with NASA to provide high school and university students the chance to get a deeper understanding of the universe in order to cultivate future engineers, scientists, and technologists for the country. It provides related lectures, activities, and job advice to support students to improve their skills and be well prepared for their future. similar to Green Apple Campus, The Coalition for Deep Space Exploration

mission-focus

ERECTOR x NASA reinforces our mission of encouraging people to apply their ingenuity by giving them professional training and resources to support them in making contributions to the country and the world.

differentiators The program provides professional space-focused lectures and activities by utilizing the resources of NASA.

ERECTOR x AIA Urban Design Program Contribute and practice your ideas by working on real projects that address challenging problems in your cities. Co-branding [co02] B

The program will collaborate with AIA mission-focus (The American Institute of Architects) ERECTOR x AIA reinforces to create opportunities for people to our mission of encouragwork together to address some of ing people to apply their the challenging problems in their cities in order to make their city a better ingenuity by providing place. The program is equipped with them opportunities to professionals to support teams to turn work on real projects in their ideas into real social changes. similar to Public Workshop, ArchDaily

their cities.

differentiators The program welcomes people of all ages who have the ambition to make positive social changes.

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Education [ed01] L

ERECTOR Innovation Lab A welcoming environment that supports you to learn, improve and practice The lab is a venue that provides varieties of classes, lectures, and experiment space for ERECTOR people to learn and improve themselves based on their interests and needs. The lab is equipped with professional tutors and equipment for people to develop and practice their ideas.

fig.16 A tutor giving advice to a student in the ERECTOR Innovation Lab.

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fig.17 Kids building with toy bricks in the kids zone of ERECTOR Innovation Lab.

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fig.18 Two girls working together on their project at the ERECTOR Innovation Lab.

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Events [ev01] B

ERECTOR Build Together Workshop A platform for people to collaborate and build things together. The workshop is a platform for ERECTOR people to connect and create things by themselves. The workshop provides space, materials, and tutors to support people to use basic materials to build meaningful things. It is a good opportunity for people to collaborate and solve problems together.

ERECTOR Build Together Workshop reinforces our mission of promoting collaborative building by providing a platform for people to meet, collaborate, and build together.

fig.19 Two people building a robot at the ERECTOR Work Together Workshop.

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fig.20 A group of kids working on their robot car with two tutors at the ERECTOR Build Together Workshop.

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fig.21 A boy fixing the mother board very attentively.

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ERECTOR Technology Engineering Museum Bring new technology and materials to your life and help you unlock new ideas. The museum is an interactive space for our ERECTOR people to learn ERECTOR history, experience new technology and also build things by using new technology and materials, which aims to inspire people to unlock new and unique ideas.

ERECTOR Technology & Engineering Museum reinforces our mission of inspiring peopleâ&#x20AC;&#x2122;s ingenuity by introducing the new materials and technology that aims to help unlock their ideas.

fig.22 Two visitors experiencing VR technique in the ERECTOR Technology & Engineering museum.

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fig.23 A person experiencing plasma lightning glow in the ERECTOR Technology & Engineering museum.

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fig.24 People interacting with a plasma globe in the ERECTOR Technology & Engineering Museum. 01

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Events [ev04] L

ERECTOR Night A good opportunity to network, share ideas and work together. ERECTOR Night is a monthly social event for inventive thinkers and makers to network and share ideas. The event features different topics every month to attract interested people to learn, meet with others and work together. It also welcomes people to bring and introduce their design prototypes and get feedback.

fig.25 People networking at ERECTOR Night.

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fig.26 People networking and enjoying food and drinks at ERECTOR Night.

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fig.27 A designer introducing his project to the audience at ERECTOR Night.

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Environments [en02] C

ERECTOR Co-working Space A collaborative space to learn, spark inventive ideas and work together. ERECTOR Co-working Space is a creative working space that welcomes people who are interested in science, engineering, and technology to connect and work together. The space also features some science and technology focused events, such as talks, for people to learn and communicate with each other.

ERECTOR Co-working Space reinforces our mission of promoting collaboration by providing shared spaces for people to think, learn, and solve problems together.

fig.28 People brainstorming at ERECTOR Co-working Space

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fig.29 A group of people sitting together and discussing their projects.

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fig.30 A group of people listening to a person sharing his ideas.

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Experiences [ex01] L

ERECTOR Gallery Meet exceptional designers and designs to learn and get inspired. ERECTOR Gallery is space that gathers exceptional construction and engineering design work from around the world. It also invites designers to talk about their design process and stories behind their designs, which helps people find inspiration to create meaningful designs that can benefit the world.

fig.31 Three women check out at the ERECTOR Gallery and a designer answering their questions.

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fig.32 An automobile project at the ERECTOR Gallery.

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fig.33 A science project at the ERECTOR Gallery. The introduction of the project helps people better understand the design process and stories.

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Events [ev03] L

ERECTOR Summer Camp Improve interpersonal skills, work together and cultivate ingenuity. ERECTOR Summer Camp is a one-week summer program that engages kids to observe and explore the world out of their schools and homes to get inspired and interact with other kids. The camp will design some teamwork tasks for kids to work and solve problems together.

ERECTOR Summer Camp reinforces our mission of engaging collaborative building by providing meaningful teamwork tasks for kids to improve their interpersonal skills and cultivate their ingenuity.

fig.34 A team of kids jumping over barriers and obstacles.

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fig.35 Two teachers explaining the basic principle of wind power generation at ERECTOR Summer Camp.

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fig.36 Kids net climbing at ERECTOR Summer Camp.

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Education [ed02] L

ERECTOR STEAM Educator Training Program Help STEAM educators to better support their students. The program collaborates with high schools and universities in the country to cultivate STEAM educators. It provides varieties of training courses online and onsite to help STEAM teachers gain knowledge and skills to become more qualified STEAM educators to support their students.

ERECTOR STEAM Educator Training Program reinforces our mission of promoting collaborative building by helping train qualified STEAM educators to better support their students.

fig.37 Teachers taking an ERECTOR STEAM Educator Training Program course at their schools.

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fig.38 A teacher taking an ERECTOR STEAM Educator Training Program online course.

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fig.39 A teacher answering her studentsâ&#x20AC;&#x2122; questions during science class.

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Services [s02] B

ERECTOR Prototyping Design Space A good resource to prototype and improve your designs. The lab provides free advanced 3D printing techniques and software skills (coding) to help people with their projects. Based on different peopleâ&#x20AC;&#x2122;s design proposals, our experts will give professional and appropriate advice to help people prototype and improve their designs.

ERECTOR Prototyping Design Space reinforces our mission of encouraging people to apply their ingenuity by providing them space, materials, and equipment to prototype their ideas and designs.

fig.40 A student checking her prototyping work at ERECTOR Prototyping Design Space.

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fig.41 ERECTOR Prototyping Space is equipped with advanced 3D printers for people to prototype their designs.

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fig.42 Three people testing their work at the group meeting room of ERECTOR Prototyping Design Space.

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School Academy of Art University School of Graphic Design Course GR.604 Nature of Identity Instructor Hunter Wimmer Typeface Neue Hass Unica Roboto Slab

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This book is a non-commericial project for educational purposes and is not intended to represent or replace the original brand.