MENTHER BUSINESS
Purpose, Passion and Profit “Secure the Bag” - this is a slogan that has become synonymous with today’s Millennials and Gen Z in defining their financial and business interests. And while profits remain imperative for running successful operations, there is something entirely different about these generations that sets them apart. They are socially conscious. They are fully aware of the environment around them, given their heightened sense of awareness driven by social media and global connectedness. This has shaped their views on how they choose to become economically active, influenced their investment behaviours, brand preferences and which companies they choose to work for and align with. “Serving, fulfilling a purpose and making a difference in the lives of others” - these
are often phrases that accompany the views of how younger generations opt to engage with a business. This has supported a rising trend in which businesses, specifically those founded and led by younger generations, implement better policies to do “good business”. Despite the efforts of previous generations, Millennials and Gen Z’s are more deliber-
ate in the role they play in being a part of the “solution and not the problem.” In a world where corruption and has thrived for so long, this has led to the question – can both profit and purpose drive the business agenda? Many would respond with an emphatic, yes! Social entrepreneurship and Shared Value Social entrepreneurship often is misunderstood - sometimes disregarded as the “softer” side of entrepreneurship, without the grit, effort, and overnight success stories we often hear about from profit-driven entities in the heart of Silicon Valley. Generally defined as “deploying entrepreneurial principles, processes and operations to address social challenges” and driving sustainable social change, Social Entrepreneurship has been identified as a critical tool driving social development needs the world over and aligning to global policies like the Sustain-
Conversation Strategist, Broadcaster and Financial Journalist
Inspire | Connect | Empower
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